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10 Best Apps for CXO (2022 Edition)



Faraz Qureshi

Whether you are an entrepreneur, CEO, or any other c-suite position holder of a company, employee management, workflow, and customer engagement is essential for business growth. Unfortunately, sometimes it becomes challenging to put everything in a box. Right?

Luckily, with the technological advancements, mobile devices now include useful mobile apps and software to handle such problems effectively. Once the executives and managers know how to resolve issues, no one can hinder their businesses to flourish among the competitors.

The secret to those solutions is right here. Here is a list of the 10 best mobile apps, comprehensively explained with features and benefits to help you out during messy situations. Definitely, after analyzing each application carefully, you can emulate success. So, spare some time and have a look!

Expensify is one of the best tools that help business owners to manage their expenses effectively. Since managing and handling funds are vital for firms, effective management is the top priority here. 

Unfortunately, giving access to everyone is not safe, especially, when it comes to financial management. It is no surprise that trusting someone can cause significant damage to the long-term progress of companies. To get rid of such issues, the rising boom of Expensify is making it easier for firms to monitor their financial spending with no fear of security breaches.


  • Incorporates advanced and progressive tax tracking systems.
  • Conversion of multiple currencies.
  • Monitoring of billable materials.
  • Controls the maintenance of timesheets.
  • Offer various designs and templates for projects.


  • The app includes a multi-level workflow system that enables companies to customize according to the organizational structure.
  • It saves time and effort by automatically syncing accounting systems.
  • One-click receipt scanning immediately captures all details in a single report.
  • Detects duplicate receipts promptly and verifies each transaction carefully to keep the users safe from financial scams.

In terms of productivity, performance, effective communication, and organizational culture, Slack is perfect for all kinds of businesses. It is a widely-used communication application that enables correspondence with each other in a company.

One of the app’s best features is the flexibility to group talks into several channels to keep them informed and well-organized. That is why it has become a successful app and a symbol for instant chatting.


  • Cloud-based mobile apps.
  • Availability of quick notes.
  • Offers theme personalization.
  • Provides easy global access.
  • Promotes transparency and inclusivity.


  • Slack has completely changed the way firms interact by connecting individuals together to work as one united team.
  • You may get the instant information you need, regardless of your location and time zone.
  • Each individual in an organization has the access to shared information so that all team members can participate in the discussions.
  •  It works on all devices, whether it is Android or iOS, allowing you to find and access your team.
  • Allows executives to manage projects more quickly without having to worry about email and meeting schedules.

Trello is gaining rapid popularity among business executives since the app is perfect for collaborative and well-organized visual work. It allows teams to brainstorm ideas, plan, and work on a project collectively.

The app includes Kanban boards that visually delight companies because it can store plenty of information on its server. The app also informs team members about the work progress and who is the responsible individual for each task. It is particularly beneficial for large companies, with mass employees that require access to specific lists or cards.


  •  User-friendly.
  • Cloud-based platform.
  •  Automate and organize tasks flawlessly.
  • Offers unlimited power-ups.
  • Provides flexible layouts.


  • Organize and manages your team’s toughest projects simply and easily.
  • With the help of calendar power-ups, executives and managers can incorporate deadlines and comments about the projects and tasks.
  • Benefits in breaking larger tasks into smaller ones.
  • Arrange blog posts and articles on the site notes.
  • Enables time tracking to record the performance of each team member.

Skedulo is another amazing company management application that provides effective on-demand scheduling based on insights from real-time businesses. Managing your desk can be complicated at times, and your customers are not aware of your situation.

However, with the help of Skedulo, executives can easily manage and analyze their workforce through mobile apps. Simply put everything in front of you and integrate Skedulo with your firm’s tech stack to work smartly.


  • Easy customization.
  • Efficient in managing the workforce.
  • Automate schedules.
  • Data encryption via cloud-based access.
  • Higher productivity.


  • This app is used by both Android and iOS users; therefore, executives can easily schedule their business activities. In fact, it saves scheduling time by about 48 percent.
  •  It also gives field workers the ability to manage their own schedules.
  • Easily captures and stores data for record-keeping.
  • Resolves issues faster by understanding productivity.
  • The app generates proper invoices with a quick response time due to a simpler and automated data collection tool.

This application allows business officials to organize and prioritize all activities and projects without any hassle. Todoist is a simple application getting fame due to its effectiveness in the corporate world.

This competitive edge of Todolist is a large number of plugins and apps available for browsers, emails, mobile devices, desktops, and laptops.


  • Track the number of logins
  • Automate backup
  •  Synchronizes real-time data
  •  Shareable and collaborative
  •  Users can be easily added and removed.


  • Prepares everything with clear, actionable steps that the entire team can comprehend.
  • The app allows the uploading capacity of up to 100 megabytes (MBs) of data.
  • Maintains a snapshot of pending, assigned, and completed tasks to track down the progress of team members.
  • Break down massive projects into smaller, easier-to-manage activities.
  • Significantly reduces the time of emailing, meetings, and group chats.

Coming up with creative ideas is an important part of a CEO’s job since it helps workers to be innovative and creative with viable solutions. One of the requirements for custom productivity app development is to create an app that enables creative expression.

As a CEO, Mindjet is exactly what you need to utilize during meetings, talks, and brainstorming sessions. You may make a visual representation of your thoughts and show it when necessary. This application exemplifies the notion of mind mapping as a tool for brainstorming.


  •  Adds clarity to projects and tasks.
  • Boost productivity through brainstorming.
  •  Quick searching and file tagging.
  •  Sync with Dropbox.
  • Incorporate markers and icons effortlessly.


  • Users can visualize information such as photos, links, and notes by using mind maps.
  • Mind Jet includes budget estimates and equations. Also, for the project deadlines, Gantt charts are given to guide the team about the due dates.
  • It stores all of your data, for example, images, notes, reports, and links safely in one place.
  •  Allows to communicate and share work with the team on a single project.
  • Easily breaks complicated ideas into simple and easier ones.

Evernote is your go-to app for writing notes having 250 million current global users. Whether you need to write an idea for your business or the thoughts racing into your mind at night, Evernote is always there for you.

This award-winning software assists you in synchronizing your data across all of your devices. Free and premium copies of the application are available, allowing users to try out particular features before subscribing to the paid version for more.


  •  Productivity tools.
  •  Incorporates Optical Character Recognition Technology.
  • Easily customizable.
  • Sync devices automatically.
  • Automated reminders for your tasks and projects.


  • You can easily download the app on desktop and mobile devices.
  • Managers and executives can share their thoughts with other team members.
  • The app allows you to attach pictures along with a note.
  • Grants permission to add voice memos and audios right with the note.
  • By using Evernote, you can track your time, for example, you were doing before 15 or 30 mins.

Air Table is becoming the most used application by executives. It is a wonderful alternative to shared Google Sheets that tracks and manages business and personnel information. Not just this, but it can also be used for research and project sprints.

The app works in the same way as a spreadsheet does, with rows and columns, and allows for relational database dynamics. Similarly, the system serves as a central hub for ideas, initiatives, material, and records. Users may access data and move it from one database to another while maintaining data integrity.


  • Simple to use interface
  • Customizable features
  • Customer support
  • Allows third party integration
  • Database functionalities.


  • A user’s access can be restricted to read-only or they can be granted the ability to update or create new databases.
  •  The use of drag-and-drop tools makes organizing rows and columns simple for the users.
  •  Allows you to use the Gantt chart to line up with the project milestones.
  • Effective for market initiatives.
  • A flexible database design is to handle your most complicated and unique processes.

Hootsuite is a platform that allows businesses to schedule posts and campaigns across all social media networks. After you have planned and scheduled your social media posts, view them all in one place in a single calendar.

It is extremely useful for synchronizing your campaigns and organizing your social media channels by viewing them in the big picture. It can also increase the team’s performance and productivity.


  • Manages various channels at a time.
  • Analyze your results.
  • Schedule multiple posts.
  • Quick reporting.
  • Effective customer service.


  • For executives and marketers, it saves time and effort in social media marketing.
  • Easy monitoring of different networks in a single dashboard.
  • Useful analytical features enhance social media performances.
  • Hootsuite allows users to assign tasks and projects to the team members.
  • Enables sharing content and tagging.

The GoToMeeting mobile apps provide the flexibility and dependability you need to take your business to the heights of global success. The platform understands the value of interaction whether it is a business-critical meeting or just a casual met-up.

It is the most popular mobile meeting app on the iOS marketplace today, with over 2.5 million downloads and a user rating of 4.5 stars. So, what are you waiting for? There is no need to signup, you can join the sessions for free, without any hassle.


  • HD quality video calls.
  • Simple and quick access.
  • Unbeatable uptime.
  • No need for downloading.
  • Meeting Locks.


  • Authorize the control of the presentation to other guests so they can see presentations, mockups, reports, etc.
  • With a single tap, you can see all of your scheduled meetings.
  • Notify about meetings ahead of time.
  • Allows conversion with specific participants or the entire group.
  • Helps in brainstorming ideas together with all team members.

Wrapping Up

For better assistance, get in touch with the top mobile development company, whenever it’s suitable for you. Share your thoughts and tell them how you feel about the trendy mobile applications. Once you are completely satisfied accomplish your business goals with them.

Faraz Qureshi

Faraz Qureshi is one of the most eminent and exceptional content writers, who has been a part of the writing industry for quite some time now. He has also been associated with as a research analyst. He has the skills to mold the words that impress others immediately.


5 Benefits Engineers Can Bring to a Tech Hiring Team



Brad Anderson

The tech job market is in a perpetual state of flux. One day, there’s news of talent shortages; the next, rampant layoffs. But one thing remains constant: there will always be a need for skilled tech workers. Whether the market is booming or a recession looms, positions for highly skilled tech professionals can sit unfilled for months, while employers struggle to find the right candidates to stay on top of the game. To win, every company needs an airtight strategy for attracting the best possible talent.

Some companies are handling today’s tech hiring challenges by turning to recruiters with more specialized knowledge, such as backgrounds in engineering. Startups and established enterprises alike may benefit from including engineers at the hiring table or handing over their recruiting processes to highly experienced tech professionals. Dedicated experts — rather than more generalized recruiters — can help companies create leaner, more efficient tech hiring processes.

Here are some reasons engineers and other tech experts can help save companies time and money, while ensuring they find the best candidates for each role.

1. They Speak the Candidates’ Language

In a 2022 report on tech hiring, the New York Times points out that traditional recruiters can scare tech candidates off with too much friendliness and fluff. They forget that their data-oriented audience may just want the hard facts about the job. Engineers in recruiting roles know that a quick message highlighting the most important bullet points of the role will often go much further in attracting a left-brained candidate than a lengthy personal introduction penned by a more conventionally personable recruiter.

Furthermore, tech talent may find that encounters with standard recruiters feel like a game of telephone. A current member of the team explains the ins and outs of the role to a recruiter, who must then convey that information to a potential candidate. But when recruiters possess only general industry knowledge, a lot can get lost in translation.

Recruiters may not understand enough about the role to accurately relay the information or answer candidates’ questions about the inner workings of the position. This can lead to a frustrating experience for the candidate and a whole lot of back-and-forth for the company and the recruiter. With experienced engineers at the recruiting helm, candidates waste less time waiting for answers to more detailed or technical questions about the job, and current employees exhaust fewer resources prepping recruiters for candidate interviews.

2. They Know What Tech Professionals Are Looking For

In today’s world, highly skilled tech talent will leave any job that doesn’t work for them, so employers need to understand how to best appeal to candidates. Hint: It’s not just a salary and benefits package.

An experienced engineer in a recruiting role can help identify the things that really matter to today’s tech professionals, like a flexible or asynchronous work schedule, work-from-anywhere options, and the right mentorship and learning opportunities. Engineers can assist companies in developing a comprehensive and effective employee value proposition: the right combination of role composition and employee benefits to attract the perfect talent for the job.

As this suggests, it’s not all about perks. Most tech professionals want to feel truly engaged by their jobs — they want to enter that state of flow, where their work is equally challenging and meaningful. They want to feel a sense of connection and purpose on the job. When engineers work as recruiters, they can empathize with candidates’ need to really sink their teeth into a project and help match them with a role they’re excited to wake up for each morning.

3. They Know What Employers Are — And Will Be — Looking For

Just as engineers know what their fellow tech professionals are seeking in a job, they know what hard and soft skills employers require to achieve business results. They understand the state of the market and know what languages, platforms, and tools applicants must have mastered to ensure project success. Better yet, they have the tech chops to assess that mastery.

While most tech employers understand by now that resumes often take a backseat to skills assessments during the hiring process, there’s still a science to choosing the best evaluations for the job. Engineers can help employers avoid generic coding tests and select or design skills assessments that are more closely tailored to the specifics of the role.

Engineers on a hiring team can also help determine what skills and expertise may be needed to take an established company into the future or bring an exciting new product to market. They can predict which candidates will be best equipped to train for these skills later and stock their contact lists with people who might be a fit in months or years to come, even if they aren’t the best candidates now.

4. They Bring Greater Efficiency to the Hiring Process

According to tech talent acquisition agency OSI Engineering, engineers are much more effective than the average recruiter at recognizing the kinds of hard and soft skills that make a candidate right for a specific role. With a quick scan of a resume or a few glances at a LinkedIn page, they can more quickly spot applicants that are up to the task.

Without that same highly specialized experience and technical know-how, generalist recruiters need to work harder — and longer — to source and select the right people to interview. That’s a problem, as one of the main flaws in the tech hiring process today is the lag time between first contact with a candidate and actually making an offer. In many cases, this can take up to several months.

In the time it takes to move through the hiring process, a company’s ideal candidate may already have accepted another offer or even started a new position. When decision-makers have more experience with the roles being offered, they can streamline hiring timelines, making companies less likely to lose out on the right candidate.

5. They Can Help Companies Avoid Costly Hiring Mistakes

Engineers can play an equally important role in weeding out the wrong candidates. Google, for example, uses a structured interviewing process developed by its People Analytics Team to forestall toxic hires.

The reason that’s so vital is that bad hiring choices cause about 80% of employee turnover, which in turn contributes to recruiting and hiring cycles that cost U.S. businesses $72 billion a year. Recruiters with engineering or other technical expertise can help stop these bad hires from happening in the first place, saving companies a fortune on firing and rehiring.

As vital as it is to stop the wrong hire before it happens, however, rejections need to be handled with care. Recruiters without a technical background may struggle to give detailed, accurate feedback to a candidate on why they weren’t chosen for the job. Fortunately, engineers have no such difficulty.

Because engineers can effectively relay this information to the candidate, that individual is more likely to walk away from the interview with a better understanding of where they need to learn and grow. More importantly, this candid but constructive feedback creates a positive experience of the employer and the brand, which other tech professionals in the candidate’s network are sure to hear about.

Go With the Pros

So when you’re looking to hire tech employees, there are five good reasons to leave it in the hands of engineers. Here’s one more.

Engineers have established networks, often including fellow professionals in the global, virtual space. With more tech workers wanting to work remotely, a shortage of skilled tech workers in the U.S., and an increasingly global talent marketplace, companies can’t just rely on their local networks to find applicants. They need recruiters with contacts around the world who are familiar with niche job boards and other places attractive candidates might be hiding out. Engineers fit this bill, too.

When you leverage engineers in your tech recruiting process, you up your chances of landing skilled hires that can help your company achieve its business goals. And if you likewise tap the international talent pool, you can make not just qualified but more diverse hires, improving company culture, productivity, and reputation.

Featured Image Credit: by Edmond Dantès; Pexels; Thanks!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at

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9 Healthcare Marketing Strategies to Attract and Engage Patients



9 Healthcare Marketing Strategies to Attract and Engage Patients

If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, you’ve come to the right place. In this blog post, we’ll look at nine healthcare marketing strategies that can help you attract more patients and increase your patient engagement. From leveraging social media to investing in search engine optimization, these healthcare marketing strategies will give you the tools to reach out to and build relationships with potential patients. So, let’s get started.

1) Define your audience

Identifying the target audience for your healthcare marketing efforts is an essential first step in any marketing strategy. You need to determine who your ideal patient is so you can craft effective messaging and use the right tactics to reach them.

Start by considering the demographics of your current patients and those most likely to be interested in your services. Take into account age, gender, income level, location, and other factors that might be relevant.

Then, think about the pain points or needs your services can address. It will help you identify potential customers who could benefit from your offer. For example, if you specialize in sports medicine, you’ll want to target athletes and active individuals who are likely looking for solutions to common injuries or health issues.

2) Foster relationships with referring physicians

Building relationships with referring physicians is great for your healthcare marketing strategy. Physicians are well-respected and highly trusted in the healthcare industry, so building meaningful relationships with them is important. Doing so will help you gain access to their patient referral networks and increase your visibility in the community.

Start by introducing yourself and your practice to referring physicians. Ask for their contact information and make sure to keep it up-to-date. Connect with them on social media, if appropriate. Offer to attend conferences and meetings they are attending, or invite them to yours. Offer them patient education materials, discounts on services, or other incentives that show your appreciation.

You can also offer referring physicians helpful resources and advice, such as regular updates on medical advances or educational materials related to their specialties. Make sure that your content is always accurate and up-to-date. Finally, be sure to follow up with referring physicians regularly. It will show them you value their relationship and help maintain positive working relationships.

3) Research your competition

Understanding your competitors is essential when it comes to healthcare marketing. Knowing what strategies they use and how successful they are can help you improve your tactics and stay ahead of the game.

Start by researching the demographics of your target market – who are they, what do they need, and how can you reach them? Analyze their services and offerings and evaluate their marketing tactics. Ask yourself how you can differentiate your services from theirs, what makes your product better, and how you can beat them in terms of quality, cost, or convenience.

Look for trends in their marketing campaigns and see what works for them. Analyze their approach and create a plan that capitalizes on their weaknesses and maximizes your strengths. Discover what makes them unique and use this knowledge to inform your marketing strategy.

4) Incorporate SEO into your website

Search engine optimization (SEO) is essential for healthcare marketing and can help increase organic traffic to your website. It involves optimizing keywords, phrases, titles, headings, images, and other elements on web pages to appear higher in search engine results.

Optimize your website for search engines to ensure that it ranks high when users search for topics related to your practice. The higher your site appears in the search results, the more traffic it will get –more opportunities to convert leads into appointments.

SEO helps you get found by potential patients and keep existing patients coming back. As an essential part of your healthcare marketing plan, it’s important to understand how to incorporate SEO into your website.

First, you’ll need to create content that is both informative and optimized for search engines. Research relevant keywords related to your practice and target audience, then use those keywords in your website content. Ensure you don’t overuse the keywords, which can negatively affect your rankings.

It’s also important to ensure your site is easy to navigate and contains fresh, unique content. It will improve user experience and encourage visitors to stay longer on your site. Additionally, ensure that your website works on all devices and browsers. It will maximize the number of people who can access your site, increasing your ranking in search engine results.

5) Use social media

Social media is another powerful tool when it comes to healthcare marketing. Not only does it allow you to interact with potential patients directly, but it also builds relationships with current and potential referral sources. Utilizing social media channels allows you to share valuable information about your practice and create content that engages with patients and drives new leads.

Regarding healthcare marketing, social media is important to your overall plan. With a well-executed social media strategy, you can reach a wide audience quickly and easily. It’s essential to have an active presence on major platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube, as they provide excellent opportunities for reaching a wide range of audiences.

The key to success is to create content that resonates with your target audience and can convert leads into actual customers. Post relevant information about your services and helpful health tips, and answer questions from potential patients.

Ensure to include visuals whenever possible, as this will help grab your audience’s attention. Also, use hashtags to make your posts more visible and encourage user engagement. Responding quickly to comments and questions is important to foster relationships with potential patients. Finally, measure and track the results of your efforts through analytics software like Google Analytics or Facebook Insights.

6) Develop a strong brand

When it comes to healthcare marketing, creating a strong and unique brand is essential. It is your opportunity to stand out from the competition. Crafting an eye-catching logo and website and utilizing high-quality visuals can help you make a powerful impression on potential patients.

Another great way to build your brand is by creating custom content. Leveraging educational materials like blog posts and videos can help showcase your expertise. Sharing success stories and patient testimonials can also be effective in building trust with potential patients. Look for opportunities to get your name out in the local community. Attending events and partnering with other organizations are great ways to boost your visibility.

Participating in local events is a great way to interact with potential patients and show them why your services are superior. It also allows you to network with local healthcare professionals and gain referrals.

You can also host educational webinars or live chats to educate your patients and generate leads (healthcaremailing dotcom). Tools like Zoom or YouTube Live will allow you to stream the content and engage with people who aren’t physically present in the room. It can also help you reach a wider audience since many patients won’t be able to attend in person and may not have access to your event unless they know it beforehand.

You can ask questions during the webinar or chat and collect data from those who participate through their answers before ending the session with an action plan for following up with those who respond positively. It allows for better follow-up than just sending automated emails out afterward – you’ll get actual feedback from real people.

7) Invest in content marketing

Healthcare Content marketing is a powerful tool for healthcare providers to attract and engage new patients. It involves creating and distributing content related to your business’s services or products. It aims to educate and inform potential patients about your practice, services, and how you can help them.

Content marketing can take the form of articles, blog posts, infographics, videos, podcasts, social media posts, and other forms of media. This type of content provides value to potential patients and can help establish you as an authority figure in the industry. By creating high-quality content that is informative and engaging, you can help potential patients learn more about your practice and its offerings. You can also use content marketing to build trust with current and prospective patients.

Content marketing can be done in-house or outsourced to a content creation agency. If you choose to outsource, select an agency with expertise in the healthcare industry that can create accurate, relevant, and up-to-date content.

No matter your approach, content marketing can be an effective strategy for reaching new patients and building relationships with them. By investing in content marketing, you’ll be able to keep your website updated, attract more organic traffic from search engines, and give your current and prospective patients the information they need to make an informed decision about their healthcare.

8) Advertise online

Online advertising can be a great way to reach potential patients and those in your care. You can use platforms like Google Ads and Facebook Ads to target potential patients based on location, age, gender, interests, and more.

Online advertising can help you promote awareness of your practice and services, increase brand visibility, and even drive conversions. You can also ensure your messages reach the right people with the right targeting. Just do your research and understand the different types of ad formats available.

For example, some formats are better suited to creating brand awareness, while others may be better for lead generation. Additionally, have clear, concise messaging with strong call-to-action (CTA). It will help ensure that your online ads are effective in driving conversions.

Paid advertising on social media channels or platforms like Google Ads is another great way to reach potential patients. Setting up ads allows you to target specific population segments, which increases the likelihood of getting clicks and converting leads into customers.

9) Implement lead capture forms

Lead capture forms are essential in any successful healthcare marketing strategy. They allow you to collect information from potential patients, such as name, email address, phone number, and other contact information. This data allows you to track your leads and nurture them into becoming paying customers.

To get the most out of lead capture forms, design them for maximum conversion. It means providing an easy-to-use interface with a clear call to action that encourages users to take action. You should also include a field for additional comments or questions so that you can gather more detailed information about your leads.

Your lead capture forms should also be strategically placed throughout your website. Place them prominently on your homepage, or add them to key service and contact pages. Additionally, consider offering incentives to encourage people to fill out the forms, such as discounts or free consultations.

By investing in lead capture forms, you can track your leads and nurture them into becoming loyal customers. The right combination of design, placement, and incentives can make all the difference in finding and engaging patients.


Healthcare marketing is a unique opportunity to build relationships and connections with your audience. These people will benefit from your products and services to be incredibly loyal customers. By putting yourself out there in a way that resonates best with your target demographic — and by keeping an eye on what makes them tick — you’ll find that you have a much easier time engaging them on social media or in person at events like conferences or expositions.

Hopefully, we leave you with insights on the marketing strategies that can help you find and engage patients in a way that leads them to take action.

Featured Image Credit:

Paul Mark

A highly creative and motivated self-starter with exceptional project management skills and strong ability to work independently desires the job of a Brand Marketing Coordinator at Healthcare Mailing, a leading provider of healthcare email list, Physicians Email List, medical email list and healthcare related marketing services.

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Alternatives to Layoffs in Tech: Maintaining a Stable Workforce



Alternatives to Layoffs in Tech: Maintaining a Stable Workforce

The tech industry is volatile and subject to the whims of the market. With the recession that’s predicted to hit the global economy in late 2023, companies everywhere, from small startups to major enterprises, are already taking countermeasures to combat it. Ironically, the most commonly employed countermeasure is large-scale layoffs.

Just recently, Microsoft announced 10,000 job cuts, impacting nearly 5% of its global workforce, as part of “workforce reduction” measures the company is taking. This was soon followed by a similar announcement from Google’s parent company, Alphabet. CEO Sundar Pichai commented on the downsizing, saying the company had “hired for a different economic reality” than what it’s up against today.

During times of economic hardship, it is important for companies to maintain a stable, employed workforce. This is why many businesses are searching for alternatives to layoffs as a method to get through these challenging times. Let’s explore what some of these potential alternatives could be.

Reducing Hiring

A substitute for layoffs is to recruit fewer people each month in the first place. Companies might limit the pace of new recruits and concentrate on keeping their present employees. This is one of the factors that they can adapt to rather than reduce their current staff.

During the height of the pandemic, companies like Amazon, Meta, and Microsoft hired and grew their employee base significantly. In contrast, Apple hired at a more modest rate compared to its peers, adding only 17,000 new recruits between 2020 and 2022. Now that uncertain times are ahead, and we see the consequences of overhiring in the form of mass layoffs. On the other hand, Apple has avoided using layoffs as a tool to deal with these dire circumstances.

Hiring Freeze

The implementation of a hiring freeze is an additional alternative to laying off present employees. This entails putting a temporary stop to all new hiring until the business’s financial situation improves. By doing so, companies can cut expenditures while maintaining the current staff.

Another reason why Apple is not laying off its employees like its counterparts — is that it implemented a hiring freeze in November 2022 to prepare for the turbulent times that are ahead. There’s no news on when the freeze will be lifted, with sources even saying that it could go on until September 2023.

Reducing Working Hours

Reducing the number of hours a worker works each week is one such option that can prove to be beneficial. This enables businesses to maintain their personnel while also cutting expenditures. Employees who are able to keep their jobs but with fewer hours worked may also benefit from it, freeing up more time for other activities.

Reducing hours, not workers, is the right for forward-looking business leaders to institute today. 73 companies in the UK ran an experiment with a four-day workweek. The results showed that managers and employees generally described being more or equally productive in a shortened week. A shorter work week gives employees more time to spend with their friends and family and also focuses on any hobbies or part-time ventures that they wish to cultivate.

Voluntary Separation or Leave

Offering voluntary unpaid leave is another substitute for permanently laying off workers. Although this reduces the number of employees, it also gives them the option to return to their positions later. This is advantageous for the employer and employee because it lets workers take a short break while businesses save money.

Alternatively, companies can also implement a voluntary separation program. This enables employees to willingly leave the organization in exchange for severance compensation. This may be a successful strategy for reducing the workforce while still treating the impacted workers with fairness and compassion. Coca-Cola offered voluntary separation packages to 4000 employees in North America, and it included some major incentives like at least a year’s pay plus a 20% bump.

Focusing on Employee Retention

The most optimal way to avoid layoffs is to reduce employee turnover. High turnover can lead to a constant need to fill available positions, which can be costly and time-consuming. Businesses can decrease the number of unfilled positions and the need to hire and train new employees by putting more emphasis on employee retention and taking measures to improve it. Employers can concentrate on keeping their present staff members by offering them competitive wage packages, flexible work schedules, and opportunities for career advancement.

When to layoff employees?

It’s crucial to remember that laying off employees should only be used as a last resort. Additionally, when layoffs are unavoidable, the business should manage the situation with transparency and empathy. It’s vital to avoid doing bad layoffs or for the wrong reasons. The recent Twitter layoffs are a prime example of a bad layoff, with employees either being informed by email that they have been laid off or finding out after discovering that they have been locked out of their work laptops or communication channels.

Layoffs are not always the best option and can often be detrimental to the organization as a whole. Companies can keep a steady workforce while still controlling expenses and adapting to market changes by thinking about possible alternatives to layoffs. Employers should be aware of their options and carefully consider them while putting the interests of their staff first.

Featured Image Credit: Photo by Christina Morillo; Pexels; Thank you!

Asim Rais Siddiqui

Asim Rais Siddiqui is a seasoned professional with over 10 years of experience in developing and implementing advanced technology and software solutions. He excels at leveraging his expertise to drive business growth by identifying and capitalizing on new market opportunities and taking calculated risks.

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