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1000+ Authors Speak Out For The Digital Future Of Libraries, Ask Publishers To Halt Harmful Actions & Rhetoric




Signed by a vast and diverse list of authors, the letter decries conduct from major publishers and trade associations, including their lawsuit against the Internet Archive, demanding that they cease efforts to undermine the essential contributions of libraries to an accessible and inclusive world of books.

Over 1000 authors have joined Neil Gaiman, Alok Menon, Naomi Klein, Saul WilliamsHanif Abdurraqib, Lawrence LessigChuck Wendig, and Cory Doctorow in signing an open letter defending libraries’ role in the digital age. The letter originally debuted on September 29th, 2022 with 300 signatures. Over 700 additional authors have signed on since that time.

The Digital Future Of Libraries

Authors name among their concerns a broad fight over digital lending that seems destined for the US Supreme Court, as well as Association of American Publishers’ President and CEO Maria Pallante recently characterizing librarian advocates as “mouthpieces” for Big Tech. Authors make three demands of major publishers, distributors, and trade associations:

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  1. Enshrine the right of libraries to own, preserve, and loan books on reasonable terms regardless of format
  2. End lawsuits aimed to intimidate libraries or diminish their role in society
  3.  Halt industry-led smear campaigns against librarians

In response to the letter, industry trade associations issued false statements, including the false assertion that authors were “misled” into signing on.

The full text of the letter, full list of signatories, as well as a form for more authors to sign on, is available at

The letter reads in part:

“Libraries are a fundamental collective good. We, the undersigned authors, are disheartened by the recent attacks against libraries being made in our name by trade associations such as the American Association of Publishers and the Publishers Association: undermining the traditional rights of libraries to own and preserve books, intimidating libraries with lawsuits, and smearing librarians.“

Among the diverse array of notable new signatories are bestselling authors James Lee Burke; Matt Forbeck; Karen Joy Fowler, and Mercedes R Lackey; award-winning authors Cecil Castellucci, Eleanor DavisMichael DeForgeUrsula HegiE.C. MyersAngel Nafis, Mary Doria Russell, and Saskia Vogel; Colorado Poet Laureate Bobby LeFebre; Vermont Poet Laureate Luisa A. Igloria; official Nelson Mandela biographer Charlene Smith; Danish Feminist icon Tania Ørum; Guggenheim fellows Patricia Aufderheide and Laurence Senelick; celebrated academic Dr. Noura Erakat; and founder of the Wikipedia library Jake Orlowitz.

Author Chuck Wendig said: “Libraries and librarians are champions of both the under-served reader and the under-seen writer. I used to work in the public library, and I cherished that the library helped writers find readers, and readers to find writers — and writers of every level, to boot, from midlist or bestseller or debut. It is vital we make sure these seeds are planted, watered, and allowed to grow unhindered.”

Author Cory Doctorow, whose forthcoming book Chokepoint Capitalism with fellow signatory Rebecca Giblin explores the harms of big content to creators, said: “Anyone who tells you libraries and authors are on the opposite side of *any* issue has grossly misunderstood the nature of libraries, or authors, or both. We are class allies and artistic comrades-in-arms.”

Author, PEN/Hemingway award winner, and first trans woman nominee for the Women’s Book Award Torrey Peters said:  “I flat-out owe my career as a trans author to the unimpeded circulation of digital books: the first trans books that inspired me were digital, my own first books were published digitally.

Bookstores didn’t carry our books at first. Therefore, any readers that have felt their own emotions changed by my published work–no matter in what medium–ultimately also owe that change to digital books. Everybody benefits when digital books are accessible.”

Author and Guggenheim Fellow Patricia Aufderheide said: “Libraries are “palaces for the people,” as the title of Eric Klinenberg’s book says so well. They are learning spaces, safe spaces, caring spaces, and public spaces.

They allow members of the public to see themselves as equal to others and welcomed into this space. Libraries’ ability to collect, preserve, and share resources is a sine qua non of democracy. Bullies who pick on libraries are anti-democratic.”

Lia Holland, Campaigns and Communications Director of digital rights nonprofit Fight for the Future and lead organizer of the letter, said: “In the face of a rising tide of book bans and defunding of diverse and inclusive education, it is disappointing to see major publishers to attempt to squeeze the traditional roles of libraries out of our digital future.

Already, cities and towns are banning life-saving diverse stories and threatening access to information on abortion and other essential healthcare.

The Association of American Publishers even gave their 2022 Distinguished Public Service Award to Senator Tom Tillis, notorious for his extensive record of anti-LGBTQ+ policy and racist rhetoric, as well as for cosponsoring a bill to defund 1619 Project Curriculum.

It is clear that the values of these trade associations are deeply misaligned with the values of the literary community.”

Bestselling Author Matt Forbeck said: “Libraries were a formative part of me learning to read, and they should be free for all forever.”

Author Jeffery M. Reynolds said: “Copyright has in the past century been twisted to benefit corporations and other businesses, not creators and their estates, nor libraries who serve a public interest.

It is high time to review how we have turned our system away from allowing the spread of knowledge while ensuring artists get duly paid into one where the wealthy extract endless rent from the hard work of others and limit public access to that knowledge.”

Poet Yesika Salgado said: “Without libraries my peers and myself wouldn’t have had the access to literature that we identify with and encouraged us to tell our own stories. To restrict their abilities to loan books is to stifle voices like ours “

New York Times bestselling author Scott Carney said: “Libraries are a vital institution to cultivate engaged readers.  Allowing them to carry books in formats that readers actually use only helps authors. Not allowing libraries to function puts the control of reading into the hands of big tech companies.”

Author Marianne Díaz Hernández said: “Libraries are the guardians and the bulwark of cultural diversity and inclusion, particularly for those who don’t have the means to access culture by other pathways.

They are the place where people, particularly children, can access books and other materials about the topics that concern them, embarrass them, or that they don’t feel that they can talk with anyone else.

The status of libraries as a place free of censorship and surveillance, to seek knowledge we need and stories that reflect us, is one of the keystones of a free, open, and democratic society, and every inch that we lose in this battle contributes to the disintegration of civic space.”

Author Prisca Dorcas Mojica Rodríguez and founder of Latina Rebels said: “Libraries should be protected, it is how I first discovered my love of reading. There is no me the author without public libraries.”

Author Elizabeth Kate Switaj said: “I write because I want to be read. My most recently published book is on the Internet Archive—and that delights me. I also make use of online archival material frequently in my creative and critical work.

Moreover, as a college administrator in a  small-island state (or, more accurately, a Big Ocean Nation), I know how important electronic resources are to global access and equity.”

Dan Gillmor, author and cofounder of News Co/Lab, an initiative to elevate news literacy and awareness at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, said: “Big Publishing would outlaw public libraries of it could — or at least make it impossible for libraries to buy and lend books as they have traditionally done, to enormous public benefit — and its campaign against the Internet Archive is a step toward that goal.”

Award-winning author David Weinberger said: “Publishers trying to limit the reach of libraries are hastening the death of literacy, of book culture, and of community pride in their educated differences.”

Author, and Faculty Affiliate at the Berkman Klein Center for Internet & Society Sasha Costanza-Chock said: “It’s absolutely shameful that publishers would try to destroy the efforts of the Internet archive. The future is open access publishing!”

Author Ernie Smith said: “Closing off libraries to fair access in the digital age closes off one of the most important tools for research we have. The Internet Archive’s controlled digital lending approach is an excellent way to quickly research topics from primary sources that may not have digital equivalents.

The library should be allowed to reasonably keep up with the times, and we should not allow publishers to attempt to redefine it just because the format is changing.”

Award-winning poet and Guggenheim Fellow Philip Metres said: “The public library, to me, is the closest thing to a church for everyone–a place where people seek stories and answers to every question under the sun. Those who threaten that sacred space, who seek to reduce access to that temple of learning and exploration, are a danger to democracy itself.”

Author Mirta Wake said: “Retracting the ability to read from the poor will not net you more sales, it will simply limit the reach that your work could have.

Libraries that lend e-books tend to require those borrowing to have devices to read them on, while the electronic lending of books as if they were physical ones via a PDF allows you to access the book no matter what device you are using to read on.

Furthermore taking down Internet Archive and forcing all into physical libraries to borrow physical books fails to account for a) the mobility status of the borrower (are they even able?) and b) the availability of libraries in their area in the first place as more and more libraries disappear off the map to never re-appear ever again.”

Author and Professor of Media Theory and Digital Economics at CUNY/Queens Douglas Rushkoff said: “Libraries rule. They are the clearest example of a commons that we can point to.”

Author Ashton Applewhite said: “Preserving traditional library rights is essential for free speech and the transmission of information in the digital age.”

Author Diana Rosen said: “Eternal vigilance is essential not for our democratic principles but for access to information, the key to an informed and responsive public. Long live our public libraries!”

Author Alex Benedict said: “Growing up in Brecksville, Ohio, my local parks system and library were my refuges. Beyond demanding that libraries be able to purchase books for permanent use in any format as well as be protected from lawsuits and harassment, I hope that small presses can establish closer relationships with libraries.

Cleveland publisher and poet d.a.levy freely shared his books with many libraries across and beyond Ohio. Although many libraries may be resistant to alternative forms of literature, small presses and authors can set an example against conglomerate publisher financialization by taking sharing books with libraries.”

Poet and co-organizer Jonathan Mendoza said: “I want a future in which authors and artists are fairly compensated for their work and where their works can still be affordable and accessible to everyone most affected by capitalism and inequity.

Libraries, and their ability to lend e-books in a reasonable manner, are key to this outcome. The ever-more-common profit-driven efforts of major publishers to drive up the cost to access literature should distress us all. I encourage authors to join this letter in support of libraries and of the more equitable and accessible future that our works so often seek to build.”

Engineer, VTuber, comedian, voice-over artist, digital content creator, and author Margaret Gel said: “Humanity will never be free, never colonize the stars, never advance as a species, as a people, as a civilization, as long as information remains shackled by Capitalism.”

Author and retired University of Oklahoma Professor Laura Gibbs said: “I make sure to upload all the books for which I control the rights to the Internet Archive: it’s the library I use most, and I am proud to see my books there.”

Prof. Dr. Ellen Euler said: “Libraries are crucial for a functioning democratic knowledge society. In times of multi-crises and populist propaganda, they should be able to fulfill their mission in the best possible way, including via digital and networked media!”

Author and poet Dominick Knowles said: “Solidarity with library workers, archivists, and all those who make public knowledge possible against the privatizing forces of capital.”

Author Robert Berger said: “Enough of Corporations trying to shove Artificial Scarcity down our throats!”

Author Steven K. Stroh said: “The Internet Archive is an absolute treasure of the modern era. As an author, I want my works to be made widely available to the public, in perpetuity, through non-commercial organizations such as Internet Archive.”

Author Jerry Michalski said: “Through their overzealous overprotection of intellectual property, the copyright industries have set civilization back considerably. Profit maximization and collective intelligence are at odds with each other.”

Author Ricardo Dominguez said: “Free Archives are the only manner of making sure that information will be available to all people now and in the future. We cannot fully depend on current and developing platforms for pay-only access to make knowledge available to all.”

Author Chris Tilly said: “Libraries are a cornerstone of democracy. They are at their best when they introduce people to new ideas, so it is critical that they present diverse views and experiences, and provide a wide range of published work.”

Sean O’Brien of Yale Privacy Lab said: “Just as the printing press and pamphleteers democratized the sharing of text and artwork centuries ago, we must fight to ensure that 21st Century reading and sharing includes creation and dissemination of digital copies as well as backups of books.

Libraries are a public institution we should cherish, and librarians must be supported in their mission to archive and distribute public knowledge and creative works.”

Poet and writer Raina J. León said: “Ideas, imagination, compassion, community are the ways of life. Let us walk with that alignment and attunement!”

Author Jeff Sharlet said: “Libraries saved my life as a young reader, and I’ve seen them do as much and more for so many others. At a time when libraries are at the frontlines of fascism’s assault on democracy, it is of greater importance than ever for writers to stand in solidarity with librarians in defense of the right to share stories. Democracy won’t survive without it.”

Author Erin Taylor said: “The Internet Archive is a public good. Libraries are a public good. Only the most intellectually deprived soul would value profit over mass access to literature and knowledge.”

Author Kate Bornstein said: “I grew up in the 1950s and 60s. There was no internet, but there was the Asbury Park Public Library. That’s where I discovered books about the Weimar Republic, Magnus Hirschfeld, and American ex patriots living in Paris.

I learned the word invert, and I knew that was me. It was a public library that laid open my horizons. with today’s attacks on LGBTQ people, we need libraries now more than ever.”

Author Mike Godwin said: “When you consider how many library patrons will become (or already are) lifetime book buyers, the shortsightedness of the publishers who attack libraries and librarians is stark.

Fortunately for the rest of us, the librarians by temperament and training are used to taking the long view. America, I’m putting my geek shoulder to the wheel in support of librarians. (The librarians will quickly catch the allusion.)”

Author Zin E. Rocklyn said: “We must support libraries, librarians, and what they stand for: the freedom of diverse education.”

Author Andrea Vocab Sanderson said: “Representation is so important. Empowering people to share their narratives with the largest audience possible will be the most impactful for all generations.”

Author Rafael J. González said: “Libraries are sacrosanct keepers of the word; nothing must stand in the way of their sacred function.”

Author Bruce Edwards said: “Libraries are essential to the life of a civilization. As more and more of the population accesses its information electronically, it is just as vital to have free and open access to digital books as physical books.

Without access to the world of ideas and the flow of information, the world will become barren of freedom of thought and inspiration. Corporations are already doing plenty to ensure the destruction of the world with their zero-sum ideology.

Libraries – and FREE access to books – is the only bulwark the majority of the world has against the overwhelming thought process of our time: more for me, less for you.”

Author Jim Alan said: “For many people today, libraries are their only access to books and information. For many others, such as myself for example, they served as matchmakers by introducing readers to new authors.

I discovered Robert Jordan in such a manner and now own the entire Wheel of Time. As a soon-to-be-punished author, I hope my books are found in the same way, to become just as cherished.

Libraries are one of the most important linchpins to a free, fair, and informed society. They are hallowed and, dare I say it, storied institutions that should be treated with the dignity and respect they deserve.”

Author Kat Fury said: “As an author it is embarrassing to see any publishers behaving in this manner. Libraries allow people to find stories. The business aspect follows, a reader for a book is a reader for another. The love of reading means often buying books when you can. Give access and it brings money.”

Author Victoria Hansen said: “I am a young playwright who depends on libraries and open information to write my monologues. If that were to disappear, I wouldn’t be able to write the way I do.”

Author Bradford McCormick, Ed.D. said: “Libraries are especially important for persons who cannot afford to buy the books they read and who therefore would not contribute to authors’ royalties even without libraries, but who would be more intellectually (spiritually) in addition to already being financially impoverished, without libraries.”

Author Alexander von Essen said: “Fight further dismantling of human knowledge! We need more libraries, not more Amazons!”

Author Sydney Bredenberg said: “Keep libraries free. The free discussion of individual ideas benefits everyone in a free society.”

Author Manoj Barpujari said: “Libraries are symbols of human history and accomplishments. Libraries represent civil norms and beauty. Why on earth they shouldn’t be preserved and enhanced as centres of knowledge, learning, aesthetics and reservoirs of what civilisations achieved so far?”

Author David Abel said: “As a published author, professional editor, small press publisher, and bookstore owner for more than thirty years in states across the country, I have seen that libraries are indispensable to the health of both literature and society as a whole, and they cannot serve the broad public that need them most without support from all quarters — especially from those who are in the best position to support, not antagonize them.

The corporate publishers who are squeezing libraries for digital titles would have no market whatsoever if not for a century and a half of free public library service.”

Author Wesley Parish said: “Growing up in the Papua New Guinean bush it began to bother me about the same time it began to bother Jared Diamond and Yali, and a whole lot of other folk in PNG as well, about why the Europeans were so much better equipped than the Papua New Guineans.

One aspect of the answer, which occurred to me in High School in Canberra a few years later, was that Europeans were able to record information, so they could do things with it that were impossible without such information storage in the form of books.

Then later I discovered that the monastic dissolution ordered by one of the English kings had eradicated a majority of their libraries. And likewise the destruction of the Library of Alexandria had erased a significant amount of information about the past – primarily ancients’ self-knowledge, because the storage of information had already led to an increase in scientific information.

The parallel between the restraint of trade in the form of knowledge that these lawsuits represent, and the burning of physical libraries at various times, is disturbing to contemplate.”

Author Roger Bird said: “My books are published under a Creative Commons Licence so I have no objection to non commercial use. The Internet Archives are the major source for my historical research.”

Author Marie Farge said: “Ideas and scientific results are not of the same nature as material products, because when we share them, we do not lose them. Knowledge is therefore not a product to be sold, but a common good to be shared freely.”

Author Stephen Robertson said: “I’ve donated copus of my two books to local libraries. The books encourage people to read. Libraries share knowledge. It’s a win-win for us all, because it opens authors to new readers, and readers to new authors!”

Author Anna Witoniak said: “For civilisation to flourish all people need access to information and various points of view.”

Author Joe Forrest said: “Stories are meant for everyone, not the privileged. They are the glue that holds our society together. Stop this madness.”

Author George Neville-Neil said: “Libraries are how I and most other authors learned to write. Strangling libraries cuts off the very air that young and aspiring authors breathe.”

Author Christine Minton Anderson said: “I teach the world and would like my work to be available to all. I’m not able to travel far and wide to satisfy my eclectic reading interests. Libraries and librarians are my heroes.

I chose a university based on the library and one of the highlights of my life was being able to spend time in the rare books room reading all of Vardis Fisher’s novels. I would not want to have books like these unavailable to readers.”

Author and past president of the Michigan Press Association W. Edward Wendover said: “Publishers who fight libraries are shortsighted or putting profits ahead of public good. We fought this battle early on with newspaper publishers too.”

Author Leyla Oya said: “Society can only grow through education. The system is already geared to prevent those in communities from having proper access to the tools of learning. Do not be a part of that system.

Allow ALL no matter their background, race, gender, sex etc. to thrive in the beauty of a library. For where there are libraries there is true equality. There is the opportunity to thrive, engineer, and create. Give the generations present and future the option and ability to open their own doors towards knowledge.”

Author B.M. Francisco said: “One of the fondest memories I have as a child is going to the school library or the local public library to check out a book. It was so wonderful to read about characters such as Pippi Longstockings, Madeline, or Charlotte and feel a connection with them.

To this day, I still hold dear those darling little white books by Beatrix Potter and the stories she shared via the pages of a book. Please do not deny future cherished memories from being made simply by going to the library.”

Author Diego Luis Morales Rivera said: “Libraries are indispensable to my research as an independent scholar. We must protect them, their staff, and the people they serve.”

Author Ann Franchi said: “I have discovered so many great authors through libraries. Authors whose books I have gone on to buy. Authors whose books I would never have bought, had it not been for libraries.”

Author Nakisha Smith said: “It is heinous to think that libraries would be put on trial! Music was taken out of schools, women’s rights overturned, and now this attack on libraries? People attend colleges to obtain degrees in Library Sciences. A person who would say something like this to a library has low regard for social, cultural, and ethical values.”

Author Kezia Thompson said: “Libraries are important. I’ve read most, or all, of the books I’ve drawn inspiration from, from the library. Support our libraries! We won’t be the same without them.”

Author Sandra John said: “Libraries have a sacred trust to preserve the records of human life and thought. They are an essential public service. Publisher’s have a part to play in that and should be supporting, not undermining, libraries. Shame on them for putting (unjustifiable) private profits before the public good.”

Author Marilyn Montalvo said: “Any attempt to restrict access to library resources and collection development by any means is in violation of the right to information granted in the Universal Declaration of Human Rights and an assault to democracy.”

Author Jim Dawson said: “The internet archive keeps the learning key to human advancement alive. The archive actively fosters freedom of thought, which outweighs any pecuniary concern.”

Author Mary Fitzpatrick said: “My love of learning and my love of the written word were first fostered in a small-town library. Librarians are the saints of literacy, and libraries are the churches. ENABLE THEM for a stronger democracy, smarter populace, upward mobility, and richer arts!”

Author Maude Pagan said: “Books are our future. Librarians are the keepers of the past, present, and future. Help people to continue to freely access books, no matter the format, so that humanity may continue to teach and learn.”

Author Ariadne Ross said: “The Internet Archive is an indispensible resource for everyone, but especially so for those of us who live abroad and have little if any access to books in our native languages.”

Author Dan Lee said: “Readers who might otherwise not be afforded the ability to read, experience, and broaden their horizons deserve to have access without threats or intimidation from corporations and politicians acting in the interest of financial gain.”

Author Renée Hornischfeger said: “Aside from all the aforementioned reasons, let us not forget that libraries are a public place that can bring people together (Authors for book signings, students for study groups, etc) my father took my siblings and I to libraries when we were little to A: develope a love for books.

B: have a fun, quiet, safe place to bond (we couldn’t always afford amusement parks and the like). Libraries make us all family to some extent, through our mutual love of reading.”

Author Duygu Nur Arabaci said: “Academic texts like articles and books usually are behind exorbitant fees, rendering a lot of them inaccessible to the public. While the authors are usually not being paid anything at all to write and peer review these articles and book chapters. The profits that publishers make should not be at the cost of people the text is meant to reach, and the people who create the work.”

Author Harmony Williams said: “Libraries are the pillars of our communities. They’re a solace in times of need and a way to open our minds to the realities other people face. The fact that publishers see an opportunity for profit in that is sickening and it has to stop.”

Author John Daily said: “The majority of my first play, So Long, Mr. Broadway, was written in libraries across New York state. Indeed, it’s where I prefer to do most of my writing. Once silent sanctums of the “shush!”, libraries are now living, thriving communities, each with its own personality. They deserve to be recognized, respected, and preserved.”

Author Timothy Royce said: “An attack on libraries is an attack on humanity, and humanity needs desperately to evolve past the selfishness and elitist atrocities perpetuated by capitalism.

Author Melara Dark said: “Books are the gateways to other worlds, and libraries are the hub that launches us through these gateways, connecting us not only to what it means to be human inside ourselves, but what it means to be human in the wider universe.

To shackle and extort libraries is to shackle and distort the quintessential nature of what it means to be human; to erase the precious decorations we add to our lives that make it so we can thrive and not just survive.”

Published First on ValueWalk. Read Here.

Featured Image Credit: Photo by Tima Miroshnichenko; Pexels; Thank you!


The Power of Human Touch in Software Development and AI Environments



Igor Bergman

Necessity is the mother of invention — a principle that has defined technological advancement and design for generations. We innovate and create new products, services, and processes based on human needs that arise. Just as these needs evolve with each generation, so too must the way we approach the innovation required to address them, and that requires a human touch in software development.

Digitalization Driving Productivity and Collaboration

In today’s era of digitalization, companies are turning to new technologies, specifically software applications, to drive efficiency, productivity, lowered costs, and smarter collaboration. As the adoption of digital transformation has increased, so has the number of software solutions enabling and supporting it.

Companies are looking to software developers for new ways to integrate technology. Operations demand process automation, improved communications, and the delivery of more value to their customers.

Artificial Intelligence (AI) has been an influential part of this progression and an enabler for many capabilities today; however, we must exercise restraint in relying too much on technology alone to reach business goals.

Restraint With AI Makes Better Sense Today

There’s power in the human touch that can set the stage for meaningful transformation when embraced during the software development process. As we continue to integrate digital technology into nearly every facet of work and life, we need intelligent software design to incorporate more of the human experience to thrive.

The key is finding a measured balance between purpose-driven software design and human touch and understanding how to execute this collaboration successfully and ethically.

AI’s Role in the Consumerization of Software

Historically, enterprise software was initially designed with a particular persona and a very specific set of requirements in mind. As a result, it was built to serve simply as a tool with no focus on the user’s experience, behavior, or even the potential ability of the user to change behaviors.

For example, if a person were using a software program to search for fruit, that software would need to be coded to show each specific fruit. Then, if a user searched for a peach, the software would display a peach. If they wanted to search for an orange instead, the software would need to be hard-coded to show an orange. This is a very cut-and-dry process leaves little room for interpretation.

Software Designed to Consider User’s Behavior

Today, AI-powered software is designed with realistic human values in mind, defining a set of user stories and use cases that proactively adjust to potential user behavior, with a strict focus on providing and maximizing end-user value and experience. Explained differently, rather than designing software around who a user is or what they do, the software is designed to consider the user’s behavior and the value the product can provide for an optimum user experience.

Revisiting the example above, if a user in Florida is seeking “fruit,” the initial result the software is likely to show them would be an orange. Alternatively, if the user lives in Georgia, it would likely show them a peach — since these fruits are indigenous to their respective regions.

Software Built With Human Touch Provides an Experience

In this example, the software was built to look for an outcome and design an experience that considers several factors to present the most likely desired result. This is how AI algorithms are used to design an environment meant to improve the customer experience by anticipating needs based on trends. This is also how software developers automate an experience.

Several different inputs are analyzed to the point where an assumption can be made based on a person’s behavior over time. Content is then populated, or an action taken that the program deems would be most useful for that person, all in the name of improving the user experience. But what if the person in Florida doesn’t like oranges and the person in Georgia doesn’t like peaches? This is where the human touch comes into play

Finding the Ethical Balance Between Smart Personalization and Human Privacy

AI algorithms require and collect personal user data to customize the experience in a unique and valuable way for a specific user. However, they can sometimes be too rigid when analyzing only the data without considering personal preference, free will, or choice.

AI alone, without any oversight, can also go too far, as there’s a fine line between personalization and privacy, and AI can’t make the distinction on its own. A human developer addresses this issue by providing the guardrails necessary to ensure ethical design and desired behavior while also incorporating the flexibility needed to give users a greater sense of choice.

How Do You Protect Your Customers?

Software must be built so the user can determine what data they want to provide to improve their life or minimize evasiveness. On the front end, as software is being designed, developers can build flexible architecture with certain constraints in mind to provide an ethical and secure framework around how the AI algorithm works. This allows users to define where the line is or how much personal data they allow into the architecture or the cloud.

Ultimately, users want AI to optimize the tasks they need to perform but don’t want the AI to make decisions for them without approval. This idea of choice is another critical element of why the human touch is so imperative in the development process, even as the industry has sought faster and more efficient ways of writing software programs.

The Artistry of Software Engineering From the Human Touch

As a means of automating code writing, code generators were introduced several decades ago to quickly write new code and get applications to market faster. Requiring minimal human intervention, the developer would simply set what it needed the app to do, and then code was generated for that specific purpose. It was easy to write code that would solve a particular problem and take the user from point A to point B in the most efficient way possible.

However, the lack of human touch is the issue with this model. There’s no consideration for the user experience or innovation that excites and delights; the software is simply working to solve the problem without room for interpretation. Alternatively, the human coder can push boundaries and determine how to interpret the user requirements to decide the best path between the two points.

Flexible Code Environments Make Efficient Programming

For example, if a program were coded to simply draw a tree, a code generator would produce the same tree over and over with no differentiation in color, leaf type, size, etc. There would be no artistry behind it, and users wouldn’t have the ability to choose from various tree designs. Instead, they’d have to accept the tree the generator produced. But when an engineer has the ability to integrate their personal touch, the artistry of software design is unveiled, and the experience becomes something very different.

Today, our industry has evolved even further, and low-code/no-code environments have emerged as the next generation of modern and efficient programming. Developers can now quickly build the foundation of a program from existing services and functions that have already been written by other coders, easily defining the path the user takes to get from point A to B.

This type of coding is a much more flexible way of designing software that allows engineers to adopt the preferences of the end-user and change functions as the end user changes. However, the various functions are still being coded by an individual and, thus, are constrained to the preferences of that person.

Reusable Templates Boost Productivity

So, to revisit the previous “tree” example, software developer A designs a single tree which developer B can now take and, in about the same amount of time as it took to create just one original tree, reuses as a copy over and over but in different ways.

Several copies can be placed side by side to depict a forest, or a single copy can be placed in front of an abandoned building or on a deserted island to create different applications entirely. However, because they’re all using the same original tree design, all of the trees in each environment still look the same — the artistry is limited to that of the person who originally designed the tree.

Decide and Improve the End Product to Customize

Where the human element comes into play is when the software engineer can have the ability to decide how they want their tree to look and can add features along the entire design process to augment it.

Then, the next engineer can come in and change or improve it to meet the needs of their users, and so on. Now, instead of one tree that everyone has to use repeatedly in different ways, there are hundreds of different trees that all came from the same initial version but have been customized and improved upon.

How Does AI Build a Tree?

If we relied on AI to build the perfect tree, it would calculate only one way to do so, but what if you don’t like it? It’s no longer perfect for you. So, rather than relying on AI completely, developers can choose how to embed AI capabilities into their programs to drive the best customer experience.

These AI integrations have to be customized to fit the environment, however, and this requires an actual engineer to be part of the process, which ensures the human element is preserved.

Ultimately, software engineers have to find the right balance of enabling smarter technology that can proactively anticipate and solve our problems while also ensuring end users have the ability to exercise their right to choose and decide what’s right for them based on the facts presented.

Human Touch at the Heart of Modern Software Design

No longer are software solutions built for a single defined purpose. Instead, they are built to learn and evolve based on the creativity, artistry, and ethics of the human touch. As emerging technologies have helped enable modern innovation with unprecedented speed, and invention can now be born out of demand and pursuit of progress rather than out of necessity.

As AI continues to be integrated into the software development process, the human touch will play an integral role in teaching the software how to adapt to each user’s needs, values, behavior, and privacy priorities.

Featured Image Credit: Photo by Andrea Piacquadio; Pexels; Thank you!

Igor Bergman

A Software and Cloud transformation engineering and product leader, Igor Bergman has extensive experience in software businesses, product management, startups, and business development. He is currently heading Lenovo’s $750M Global Software and Cloud business unit.

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5 Ways to Find Balance at a Startup



Startup founders and employees find that achieving work-life balance can be challenging. 43% of entrepreneurs agree that work-life balance is one of their biggest challenges. As the start-up grows, demands will also grow. Founders and employees need constant motivation and fresh ideas to keep up.

As challenging as a good work-life balance is to achieve, it is very important for your personal and professional lives. It can be as important as a business plan for your startup. This article gives a better understanding of work-life balance, what it means, and why it is important. It also highlights a few ways to find work-life balance at a startup.

work life balance office setting

Work-life balance meaning

So what is work-life balance all about? In simple words, the term work-life balance is about how you manage your time between work and outside of work. It gives you the flexibility to get things done in your professional life while still having time and energy to enjoy your personal life.

There is no perfect work-life balance template to follow. We are all different, and so what a healthy work-life balance looks like will differ between us. However, the primary goal of a better balance is that you should have a greater sense of well-being and lead a better quality of life.

Why work-life balance is important

Work-life balance is important for many reasons. Some people are willing to give up money for a better work-life balance. This is a true testament to the stress levels of the modern workplace. In a 2020 Deloitte survey, it was found that 44% of millennials say they are stressed all or most of the time. Companies that help their employees have a good work-life balance in their professional and personal lives have higher retention rates.

A good work-life balance has many perks. Some of these include:

  • Fewer health issues
  • Higher productivity levels
  • Fewer burnouts
  • More mindfulness

Poor work-life balance has some dire consequences. It can wreak havoc on your health, home life, and personal relationships. Some of the drawbacks include:

  • High-stress levels
  • Feelings of dissatisfaction with life
  • Increased rates of family issues and divorces
  • Escalation of substance abuse
  • Low productivity levels
  • Dissatisfaction at work
  • Lower levels of motivation, commitment, and loyalty.

work life balance girl outdoor

5 ways to find balance at a startup

To create a better work-life balance, think about how you can achieve balance in your personal and professional life. What works for someone else may not work for you. However, here are some tips you can try to improve your work-life balance.

Develop some time management skills

Many entrepreneurs struggle to manage their time correctly. This is because they spend most of their time working long hours to complete their to-do list. There are only 24 hours in a day, so prioritizing may be the best way to manage your time better.

Create a daily, weekly, and monthly to-do list. Try focusing on the most important tasks on your priority list. Doing so can increase the chances of things being done with greater care and focus.

Another thing you can try to do is to say no to the less important stuff. You can simplify your work and delegate the less important stuff. Also, turn off your phone and email notifications. Set a scheduled time to respond to emails and make phone calls. Replying to emails and checking messages as they come in can be distracting. It can make you lose focus and mess with your productivity.

Try to leave work at work

How often do you find yourself taking work home and working remotely from home? The answer is probably too often. You may find yourself working on weekends and holidays. This leaves you with little to no time to relax or spend with loved ones. Try to do work during work hours and stop once those hours are up.

It is important to have a strict policy when it comes to work and other areas of your life. You can try having a no-work-on-the-weekend rule. Having the rule is one thing, but sticking to it can be hard. Try your best to follow this rule and make no exceptions. The weekend can help to reduce stress from all the issues you dealt with during the week. It can even give you time for ideas and solutions to emerge. It is vital to give your body and mind a chance to rest and recover.

Set aside family time

Making time for your family with a busy schedule can be hard. However, you need to remember that your family is your main support system. When things aren’t going smoothly at the startup, your need for support is greater. This is where your family comes in.

Work decisions and responsibilities become easier to manage with your family’s support. Spending quality time with family members can relieve stress, nurture positive behaviors and promote a healthy lifestyle. Time spent with family can improve both your professional and personal life. Plan family trips, game nights, and other activities. These can help build quality relationships with your family.

Schedule personal time

In today’s fast-paced world, it can be hard to find time to indulge in personal interests. However, one’s personal life is as important as one’s professional life. When you unplug and take a step back, you will experience a whole new perspective.

If you feel overwhelmed with everyday life, it may be time to take some time off work. Take your vacation time to rest and recover. Choose an activity that you love and one that relaxes and rejuvenates you.

You can try to make time to meditate, travel and do things you love. Personal time is best for self-reflection and setting goals. Self-care is also essential for your mental health.

If you cannot get much time off, simply ensuring you sleep and eat well can help. The American Academy of Sleep Medicine (AASM) and the Sleep Research Society (SRS) say to aim for at least six to seven hours of sleep. You should also be mindful of what you’re putting into your body. Constantly chugging coffee and eating junk food will eventually affect your health. Try to eat at least one or two healthy meals a day.

Outsource when possible

Technology has come a long way. It has gone to great lengths that we can now replace much of the work necessary to run a business. Try to outsource repetitive tasks that take up too much of your time. This can allow you to focus on your goals and have more time to deal with personal matters. For your personal reading, here are 10 reasons you should be outsourcing your marketing.

Bonus Tips


A flexible work environment can lead to a healthier work-life balance. Flexible hours, telecommuting opportunities, and other systems can relieve stress. They also allow you to attend to personal matters and spend time with your family. At the same time, it can also help to increase your productivity levels and effectiveness.


Exercise can improve your physical health and mental health. It can also help to improve your productivity. Exercising for just 30 minutes a day can keep your body and mind active and fresh. This can lead to higher energy levels, increased focus, and completion of tasks faster. Exercise can also help with creativity, so when you’re faced with a challenge, exercise. It doesn’t have to be anything too intense; a simple 30-minute walk may help.


The only way to make an 80-hour work week bearable is to integrate some fun. Play is crucial when it comes to working. It can improve employees’ work-life balance as well as founders. Some fun can make you both more productive and lead to a more engaged workforce. It can keep everybody motivated and happier. Try to keep the happy spirit alive as much as possible. You can do this by promoting play, encouraging hobbies at work, etc.


A change in scenery can work wonders. It is great for your mental and emotional well-being. Traveling to new places can free your mind, body, and soul from stress. It can help you reflect on personal goals and interests. Aside from these, it can enrich and transform your perspective on life. Traveling can also improve productivity, sharpen problem-solving skills and increase creativity.


Staying positive when dealing with entrepreneurial failures and threats can be hard. However, a positive mindset may be able to help you pull through. It allows you to focus on the positives of the situation and help you visualize your goals. Focusing on the positives and having a clear idea of your goals can result in you meeting them. A positive attitude is awesome, even though it can be tough to maintain.

Inner Image and Featured Image Credits: Provided by the Author; Pexels; Thank you!

Joe Martin

Joe Martin

VP of Marketing

Joe Martin is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run, he provides strategic guidance on how to build and use the right stack and marketing for businesses to grow. Joe believes marketers need smart training and leadership to scale company growth. Connect with Joe on LinkedIn and follow him on Twitter @joeDmarti.

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The Impact of AI as Companies Address the Skilled Labor Shortage



The Impact of AI as Companies Address the Skilled Labor Shortage

Due to a combination of Baby Boomer retirements and a declining birthrate leading to smaller subsequent generations like Gen Z — employment firms predict that the talent shortage we’re experiencing now is likely to last for years to come. While this has the potential to be disastrous news for the economy, it doesn’t have to be, thanks to another growing trend in business: AI acceleration.

We’re currently seeing an increase in the application of AI in the workplace that moves beyond typical machines and into areas of law, medicine, software, and even art. While many have predicted that the acceleration of AI would lead to the demise of human labor, it may very well be this technology that solves the labor problem — at least for those willing to work in tandem with these AI solutions.

Taking Advantage of AI

So what does working with these AI solutions look like? What challenges are businesses facing due to this labor shortage, and how can AI help solve them? I’ll answer these questions and offer some strategies on how organizations can best position themselves to take advantage of AI and combat the continued labor shortage.

Bridging the Gap

The growing skilled labor shortage is already baked into the next 15 to 20 years, thanks to existing and continuing demographic trends. However, the opportunities to innovate within the labor shortage space are massive in the areas of cloud computing, AI, and robotics. Investment in these areas can help U.S. companies compete in a world that’s increasingly fractured and regional.

Robotics and AI systems have already proven reliable in repetitive, precise, and dangerous tasks. Businesses transitioning their supply chain away from globalization and toward more regional approaches can use AI to automate many of the tasks necessary in warehouse and factory environments.

Plenty of Use Cases

In construction, AI is being adopted to complete tasks such as drywall installation and painting, allowing humans to focus on more complex jobs such as plumbing and electrical installation.

In industrial projects, remote-controlled machines handle the more dangerous duties, like demolition and movement of heavy materials. For office environments, artificial intelligence and automation are handling repetitive occupations — taking over tasks like data gathering, clean up, and prep.

More Than Mundane

However, repetitive tasks aren’t the only places in which AI prioritization is making a difference. It is being employed to help existing workers do their jobs more effectively and efficiently.

A great example of this is OpenAI’s Codex. Codex is an AI solution that scans and analyzes petabytes of code, questions, and answers from websites like Stack Overflow. With this tool, developers no longer need to search for answers or examples of code. Instead, Codex is directly integrated into the code completion of their IDE, saving them hundreds of hours of searching and increasing their productivity.

Creating More Creative AI

Meanwhile, systems such as Stable Diffusion and ChatGPT show how AI can take over, creating more derivative works and freeing employees up to tackle creative tasks that are still well out of reach of AI.

This isn’t to suggest that AI is an eternal solution to the skilled labor shortage. But it is a critical stop-gap that can be leaned on until the workforce grows again — something that’s projected to happen sometime in the early 2040s.

In the meantime, for organizations to maintain competitiveness as the talent shortage continues, it will be necessary to strategically integrate AI into the labor force wherever possible.

1. Don’t build your entire strategy on top of a third-party AI platform.

While there are speed-to-market benefits to third-party solutions, using the same platforms as your competitors means you’re relying on the same data and, consequently, will wind up with the same business model as everyone else.

By developing your own platform — at least in some use cases — and focusing on the data within your niche instead, you can create a cone of differentiation that protects your business and creates long-term opportunities within your niche market. This will also ensure you don’t get trapped within the vision of a third-party company rather than following your own.

2. Invest in skills acquisition over education.

To combat the skilled labor shortage, you don’t need more employees with general education. Instead, you need candidates with specific skills who can help you close the widening skills gap. Technology certifications such as AWS, Azure, and GCP are great examples of the skills required to build the necessary cloud solutions and AI platforms you’ll need to compete.

This focus on skills isn’t just about hiring. It’s also about changing your focus on internal employee training. Apprentice and licensing approaches like those used for electricians and plumbers are great models for training people in new skills as they’re needed.

3. Align your investments with global shifts in geopolitics, economy, supply chain, and demographics.

As the U.S. and the rest of the world move toward more regionalized supply chains and manufacturing, the combination of human creativity and advanced technology, such as AI and robotics, will be critical. But that will only be true if this combination is pointed in the right direction.

Make sure that your investments in AI and skills acquisition are guided by your environment rather than a desire to invest in technology for technology’s sake.

The Necessary Human Touch

In summary, labor shortages, the current supply chain crisis, and inflation that organizations and leaders face will continue to impact their operations over the next few years. The rise of AI-based solutions could be a key technology to help organizations combat those challenges and maintain a competitive edge if they adopt AI solutions and integrate them effectively with their greatest assets: human creativity and problem-solving.

The strategies I outlined will help leaders prioritize as they begin selecting and adopting those AI solutions and navigate the current and growing issues associated with the shift from globalization to regionalized supply chains and labor.

Realizing AI’s Vast Potential

It’s important to remember that today’s artificial intelligence and automation solutions are designed to enhance human capabilities and improve their potential to solve problems and create explainable knowledge. They aren’t meant to replace humans in the workforce.

Leaders who remember this and focus on the symbiosis of human creativity and AI rather than on using AI to replace people will have a strategic advantage in the decades to come.

Featured Image Credit: Provided by the Author; Unsplash; Thank you!

Daniel Williams

Principal with Pariveda Solutions

Daniel Williams is a principal with Pariveda Solutions, specializing in digital strategy, implementation, and analytics. With B.S. and M.S. degrees in Computer Science and Technology Management, he has become an expert in digital transformation and AI/ML.

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