Connect with us


11 Best Customer Support Software in 2022



Hubspot software

Customer service is the cornerstone to building a successful business empire today. Your satisfied customers are your free marketing tools and revenue generators.

Satisfied customers are like ATM machines that you can use to drive instant sales. But taking your customers to a satisfaction point is a challenging task, especially in the online ecosystem.

A simple call or email support is insignificant today. That is because 54% of customers say they have higher customer service expectations today than before.

So, to meet the elevated customer expectations, you have to use advanced customer support software. That can help you transform customer experience with the latest technologies like AI, VR, and many more.

Now, in this tech-charged world, it is not easy to find the best customer service tools. Not because there are limited options. It is the exact opposite because there are so many different types and variations of customer service programs available that you might get confused.

Therefore, this post aims to help businesses find the best tools to elevate the customer experience in 2022. So, let’s dig in.

How Can Customer Support Software Benefit Your Business?

Do you know 83% of customers say they feel more loyal toward brands that respond and resolve their issues faster? That means satisfying your current customers can help you build a loyal customer base to churn constant revenue.

And for that, you need powerful tools for responding to customer queries and assigning tasks to relevant people for fast solutions. Besides this, customer support software can help to:

Your customer service agents will become more productive and engaged with the right tools. They can easily access the relevant information related to a customer for instant support. For example, if a customer has a query regarding their pending bills, the sales agent can quickly access your centralized accounting software and check payment details.

In addition, customer service tools help to build coordination among your team. Your staff can easily connect and resolve customer queries in real-time.

Accurate customer data drives all the modern marketing strategies. For instance, you can not leverage account-based marketing unless you have real-time and authentic customer data in your hands.

And that’s where customer support tools come into action. The software can collect customer data from different resources to compress it into a platform like calls, social media, etc.

This information helps sales and marketing teams to create powerful strategies to provide a personalized experience to customers, leading to higher satisfaction.

  • Offer a self-service option

Today, customers don’t like to wait for agents to pick up their calls and walk them through a series of calls before resolving queries. They want the fast and self-service option.

Customer support software allows companies to build a self-service platform for their customers. They can upload knowledge bases on their website, and customers can access it to find relevant information. Therefore, 70% of white-collared people interact with chatbots today.

You can easily expand your customer base when you have the right tools in your hand. You can seamlessly manage customer data, handle their queries and provide instant solutions.

Manually, it is not possible to handle thousands of customer calls or emails at once. But, advanced tools can help you expand your customer base and win their trust.

  • Easy to track performance

If you want to track the performance of your customer service team, old-fashioned spreadsheets will only provide you with certain information. It will not tell you which employee has resolved more queries in the last few days and how much time they took to resolve each complaint.

Only advanced customer support software will help you find inside information on your customer support team. Using the software, you can generate real-time performance reports to understand how your customer support department is working and what improvements they require.

  • Works in remote and hybrid environments

Do you have a remote or hybrid customer support team? Then, it is a must for you to get customer support software to manage team operations, resolve customer problems and coordinate remotely.

Types of Customer Support Software

Automation is important for high-quality customer support. But, the next question is what type of customer support software is actually useful for your business.

Let’s explore popular customer service solution types to understand which one is suitable for you.

Knowledge base software helps you provide the self-service option to your customers. It could be a simple website or web page that contains documents to answer customers’ common questions and is organized systematically.

You can create self-help guides, how-to tutorials, user manuals, FAQs, and other information for your customers.

Live chat solutions provide customers direct access to sales agents via chat. You can add a live chat feature on your website or app so that agents can resolve your customer queries in real-time. For resolving minor issues, live chat solutions are extremely helpful.

Help desk customer support solutions help to manage customer emails rather than using inboxes like Gmail. The programs make it a lot easier to manage, tag, and organize large volumes of emails. You will never miss a customer email with help desk solutions.

CRM, aka customer relationship management tools, lets you manage customer interactions and databases across different stages. You can record all information about your customers in sales CRM tools and anytime access to solve queries. CRMs are robust tools that customer service, sales, and marketing teams can use.

Companies can embed instant messaging features on their websites or apps to facilitate customers to drop messages via WhatsApp, Facebook Messenger, etc. It is a convenient way for customers to reach businesses.

Nowadays, businesses also need social media monitoring tools to analyze customer interaction on social media platforms. Some customers prefer social media inboxes to share their queries. Therefore, having a proper tool to monitor your customer interaction on social media is extremely important today.

Businesses should also get customer feedback survey software to regularly stay in touch with customers and know what they are thinking. Before launching a new product or service, customer feedback data will provide you insight to improve the functions of your solutions.

Call center software helps agents to manage customer phone calls. VoIP solutions can record customer calls, maintain call logs, and automatically create customer tickets. Some tools even let you make a customer contact database.

Top 10 Customer Support Software in 2022

Ready to automate your customer support system? Then, always get the best tools suitable to your business niche and customer requirements. In addition, also look for product features, price range, and popularity.

Here are the top 10 customer support software as per our research:

1. HubSpot Service Hub

HubSpot Service Hub is a free tool for growing businesses. If you often lose your customer emails, this tool can organize them for you. It is an easy-to-use tool with integrated CRM support.

Since 2006, HubSpot has helped over 100,000 customers in over 120 countries to receive fast customer service. With HubSpot’s ticketing system, you can easily record, track, and organize your customer issues in a dashboard. It enables you to track key support metrics like ticket volume, agent response time, etc.

When a customer fills out a form or connects via live chat, it can automatically create tickets and assign them to the right person. It also allows you to prioritize tickets to resolve urgent issues instantly. All in all, it is a comprehensive customer service software to use in 2022.

Top Features

  • Email templates
  • Calling
  • Email and chat to ticket
  • Scheduling meetings
  • Reporting
  • Conversion routing
  • Customer feedback surveys
  • Team management

Pricing Structure:

  • Forever free with basic features
  • Premium edition for $45 per month
  • Professional plan for $360 per month
  • Enterprise plan for $1,200 per month

2. Hiver

Hiver help desk solution is one of the leading help desk solutions built for Google Workspace. Using this software, you can deliver exceptional customer service right from your favorite Google tools like Gmail. That means without any learning curve; you can track and monitor email and live chat queries from the familiar Gmail interface.

Hiver is a popular help desk software used by 1500 companies worldwide, including Canva, Harvard University, Vacasa, Flexport, and many more.

The software also provides email insights, including which emails are opened, pending or closed. Your team can also collaborate using Notes and categorize emails through Tags – all inside Gmail. If you want simple help desk software, Hiver is the best option.

Top Features

  • Real-time chat
  • Queue management
  • Email management and monitoring
  • Canned response
  • Team collaboration
  • Remote support
  • Collaboration tools
  • Automatic routing
  • Ticket management
  • Customer feedback and surveys
  • Shared inbox

Pricing Structure:

  • Lite version for $15 per user/month
  • Pro version for $39 per user/month
  • Elite version for $59 per user/month
  • 50+ teams can customize the plan

3. CloudTalk

Cloud talk call center software tool

CloudTalk is a VoIP solution built for modern and customer-centric companies. It is a superior quality call management software integrated with advanced CRM, an e-commerce system, and help desk support. This tool can fully streamline your customer support system and sales operation.

It is a popular customer support software used by 2500 companies like DHL, Rocher, Glovo, Booksy, etc. With over 140 national phone numbers, CloudTalk is a perfect solution for small and medium businesses looking forward to growing in 2022.

Top Features

  • Agent interface
  • Call recording
  • Employee training
  • Feedback
  • KPI measurement
  • Multiple communication channels
  • Workflow management
  • Contact database
  • Quality management
  • Reporting
  • Third-party integration

Pricing Structure:

  • Starter plan for $25 per user/month
  • Essential plan for $30 per user/month
  • Expert plan for $50 per user/month
  • Large teams can customize the plan

4. Zonka Feedback

Zonka: Customer satisfaction tool

Zonka Feedback is one of the leading Customer Feedback Survey Software and Experience Management platforms that businesses use to create surveys and share them with their clients to collect feedback via multiple channels. The software not only helps you to collect feedback but also enables you to act on it in real-time and improve customer experience.

From surveys of different types and for various industries to capture Hotel Guest feedback, Patient Feedback, Employee Feedback, Student Feedback, etc. to metric surveys like NPS, CSAT, and CES surveys; you can create any type of survey and form with Zonka Feedback and collect actionable data.

With Zonka Feedback’s advanced features like skip logic and hide logic, you can make your surveys dynamic to make them conversational for your audience. Moreover, you get real-time notifications for survey responses, assign tasks to your team members as per the feedback received, take action on it, close the feedback loop, and thus prevent churn. It is one of the best tools if you want to measure and enhance customer satisfaction and improve their overall experience.

Top Features:

  • 40+ ready-to-use survey templates
  • Customization of surveys
  • White labeling of surveys to add your own branding
  • Multilingual Surveys
  • Multiple channels to share surveys – email, SMS, website, QR codes, Android tablets, and smartphones
  • Skip logic, Hide logic, and Survey Redirection
  • Measure metrics like NPS, CSAT, and CES
  • Real-time feedback notifications and custom alerts
  • Advanced reporting and dashboard
  • Multilocational feedback management
  • Closing the feedback loop
  • Integrations with popular tools

Pricing Structure:

  • Free Trial for 15 days
  • Paid plan starts at $29/month
  • Professional plan for $79/month
  • Growth plan for $169//month
  • Enterprise plan for $429/month
  • Custom plan with personalized solutions and pricing

5. Document360

Document 3601; Knowledge based platform

Document360 is a knowledge base system for companies to create rich self-service material for their customers. Using multiple integrations, you can easily set up a vast knowledge base for your customers and reduce your 50% the workload.

Your team can easily collaborate and create learning material for your customers within the software. It has an advanced markdown editor and analytical features, which helps you revise multiple documents before publishing them online. If you want to provide only self-service customer support to your users, you can definitely use this software.

Top Features

  • Knowledge resources categorization
  • Knowledge base management
  • Self-service portal
  • Collaboration tools
  • Content management
  • Discussions
  • Full-text speech

Pricing Structure:

  • Startup plan for $99 per project/month
  • Business plan for $249 per project/month
  • Enterprise plan for $499 per project/month
  • Enterprise Plus plan is fully customizable

6. CallHippo

Call Hippo: Virtual phone system

CallHippo is a virtual call center software for modern businesses to provide instant customer support. It is a simple to use solution with ultra-advanced features like a power dialer and automatic call distribution. The software also offers extensive reporting and integration for the sales team to effectively communicate with their customers.

Over 5000 global brands trust CallHippo due to their 24*7 customer support and cross-platform access over both desktop and mobile phones.

Top Features

  • Agent interface
  • Contact management
  • Caller ID
  • Automatic call management
  • Call recording
  • Call monitoring
  • Callback scheduling
  • CRM
  • Telemarketing
  • Voice customization
  • Text to speech

Pricing Structure:

  • A 10-day free trial
  • Bronze plan for $16 per user/month
  • Silver plan for $24 per user/month
  • Platinum plan for $40 per user/month
  • Enterprise plan for $48 per user/month

7. ProProfs Chat

ProProfs: Life Chat Software

ProProfs Chat is an AI-powered live chat platform that allows businesses to provide instant support to their customers. Using this software, you can assure your customers that you are always available for them. The instant chat feature helps you answer customer queries in really-time from anywhere.

ProProfs Chat enables you to reduce customer tickets and resolve their queries faster. This tool can build a happy and satisfied customer base, leading to high ROI.

Top Features

  • Customizable branding
  • Canned response
  • Offline form
  • Screen sharing
  • Proactive chat
  • Website visitor tracking
  • Routing
  • Third-party integration

Pricing Structure:

  • Forever free up to 100 tickets
  • Essential plan for $15 per user/month
  • A premium plan for $25 per user/month

8. CustomerSuccessBox

CustomerSuccessBox: Customer retention software

CustomerSuccessBox is an AI-charged customer success software to onboard, upsell, retain and drive maximum growth. The AI support enables you to monitor and analyze all customer data and engagement behavior in real-time. Using the historic customer details, it can recommend actions to CSM that drive retention and upsell.

The software is built with a clear mindset to manage and grow the B2B SaaS customer base. It can manage hundreds of customer accounts to reduce churn and grow recurring revenue.

Top Features

  • Activity tracking
  • Customer engagement
  • Account management
  • Task management
  • Revenue management
  • Usage tracking

Pricing Structure:

  • Starting from $499 per month

9. Saleshandy

Saleshandy: Cold email software

Saleshandy is a platform to send cold emails and manage email marketing campaigns. It can help to increase the company’s outreach operations without compromising quality. Using this tool, you can send thousands of emails with multi-stage automated follow-up emails at once.

Saleshandy cones with tags to customize and organize your email campaigns. You can impress leads with fast response and delivery so they can quickly become your customers.

Top Features

  • AB testing
  • Campaign management and analytics
  • Contact management
  • CRM support
  • Content delivery
  • Email distribution
  • Drip campaigns
  • Event-triggered actions

Pricing Structure:

  • A 14-day free trial
  • Cold emails are available for $25 and $60
  • Email tracking is forever free, and paid plans start from $9 per month

10. OptiMonk

Optimonk: Ecommerce popup software

OptiMonk is a leading conversion optimization and lead generation tool that can quickly turn your traffic into sales. It helps you to design, personalize and launch popups, notifications bars, sidebars and other elements on your site.

The best thing is you don’t need coding knowledge with OptiMonk. Besides this, you can use OptiMonk to build email lists, reduce cart abandonment, promote special offers, collect feedback, social share, and more.

Top Features

  • Campaign management
  • Account-based marketing
  • Behaviour targeting
  • AB testing
  • Campaign segmentation
  • Conversion tracking
  • Customizable branding
  • Data import/export

Pricing Structure:

  • Forever free
  • Essential plan for $29 per month
  • Growth plan for $79 per month
  • A premium plan for $199 per month

11. SocialPilot

Social Pilot: Social Media Scheduling Tool

SocialPilot is an all-purpose social media management tool. This software can manage all your social media accounts and automate post scheduling on social media platforms.

It is a social media scheduling slash marketing tool for small businesses and digital media teams. It allows social media managers to handle multiple networks from a dashboard, including Facebook, Instagram, Tumblr, etc.

Top Features

  • Engagement tracking
  • Content management
  • Automated publishing
  • Conversion tracking
  • Lead management
  • Post scheduling
  • Reporting
  • ROI tracking
  • Social media integration

Pricing Structure:

  • A 14-day free trial
  • Agency plan for $127.5 per month
  • Studio plan for $85 per month
  • Small Team plan for $42.5 per month
  • Customizable enterprise plan

Just Get Customer Support Software

Be it improving customer experience or the efficiency of your customer service team, having the right tool in your hands is a must. You can empower your service team to resolve customer problems faster with adequate tools.

So, we have already shared the best 10 customer support software to build a robust CX in your organization. Now, go and try the free version of all the suggested tools before upgrading your membership.

Links: All contributed by the Author.

Image Credit: Provided by the Author; Thank you!


Vineet Gupta

Vineet Gupta

Digital Marketing Team Lead

Vineet is a software engineer by qualification and an online marketer by profession. He likes studying Google search algorithms and helps businesses by improving their online presence.


9 Healthcare Marketing Strategies to Attract and Engage Patients



9 Healthcare Marketing Strategies to Attract and Engage Patients

If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, you’ve come to the right place. In this blog post, we’ll look at nine healthcare marketing strategies that can help you attract more patients and increase your patient engagement. From leveraging social media to investing in search engine optimization, these healthcare marketing strategies will give you the tools to reach out to and build relationships with potential patients. So, let’s get started.

1) Define your audience

Identifying the target audience for your healthcare marketing efforts is an essential first step in any marketing strategy. You need to determine who your ideal patient is so you can craft effective messaging and use the right tactics to reach them.

Start by considering the demographics of your current patients and those most likely to be interested in your services. Take into account age, gender, income level, location, and other factors that might be relevant.

Then, think about the pain points or needs your services can address. It will help you identify potential customers who could benefit from your offer. For example, if you specialize in sports medicine, you’ll want to target athletes and active individuals who are likely looking for solutions to common injuries or health issues.

2) Foster relationships with referring physicians

Building relationships with referring physicians is great for your healthcare marketing strategy. Physicians are well-respected and highly trusted in the healthcare industry, so building meaningful relationships with them is important. Doing so will help you gain access to their patient referral networks and increase your visibility in the community.

Start by introducing yourself and your practice to referring physicians. Ask for their contact information and make sure to keep it up-to-date. Connect with them on social media, if appropriate. Offer to attend conferences and meetings they are attending, or invite them to yours. Offer them patient education materials, discounts on services, or other incentives that show your appreciation.

You can also offer referring physicians helpful resources and advice, such as regular updates on medical advances or educational materials related to their specialties. Make sure that your content is always accurate and up-to-date. Finally, be sure to follow up with referring physicians regularly. It will show them you value their relationship and help maintain positive working relationships.

3) Research your competition

Understanding your competitors is essential when it comes to healthcare marketing. Knowing what strategies they use and how successful they are can help you improve your tactics and stay ahead of the game.

Start by researching the demographics of your target market – who are they, what do they need, and how can you reach them? Analyze their services and offerings and evaluate their marketing tactics. Ask yourself how you can differentiate your services from theirs, what makes your product better, and how you can beat them in terms of quality, cost, or convenience.

Look for trends in their marketing campaigns and see what works for them. Analyze their approach and create a plan that capitalizes on their weaknesses and maximizes your strengths. Discover what makes them unique and use this knowledge to inform your marketing strategy.

4) Incorporate SEO into your website

Search engine optimization (SEO) is essential for healthcare marketing and can help increase organic traffic to your website. It involves optimizing keywords, phrases, titles, headings, images, and other elements on web pages to appear higher in search engine results.

Optimize your website for search engines to ensure that it ranks high when users search for topics related to your practice. The higher your site appears in the search results, the more traffic it will get –more opportunities to convert leads into appointments.

SEO helps you get found by potential patients and keep existing patients coming back. As an essential part of your healthcare marketing plan, it’s important to understand how to incorporate SEO into your website.

First, you’ll need to create content that is both informative and optimized for search engines. Research relevant keywords related to your practice and target audience, then use those keywords in your website content. Ensure you don’t overuse the keywords, which can negatively affect your rankings.

It’s also important to ensure your site is easy to navigate and contains fresh, unique content. It will improve user experience and encourage visitors to stay longer on your site. Additionally, ensure that your website works on all devices and browsers. It will maximize the number of people who can access your site, increasing your ranking in search engine results.

5) Use social media

Social media is another powerful tool when it comes to healthcare marketing. Not only does it allow you to interact with potential patients directly, but it also builds relationships with current and potential referral sources. Utilizing social media channels allows you to share valuable information about your practice and create content that engages with patients and drives new leads.

Regarding healthcare marketing, social media is important to your overall plan. With a well-executed social media strategy, you can reach a wide audience quickly and easily. It’s essential to have an active presence on major platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube, as they provide excellent opportunities for reaching a wide range of audiences.

The key to success is to create content that resonates with your target audience and can convert leads into actual customers. Post relevant information about your services and helpful health tips, and answer questions from potential patients.

Ensure to include visuals whenever possible, as this will help grab your audience’s attention. Also, use hashtags to make your posts more visible and encourage user engagement. Responding quickly to comments and questions is important to foster relationships with potential patients. Finally, measure and track the results of your efforts through analytics software like Google Analytics or Facebook Insights.

6) Develop a strong brand

When it comes to healthcare marketing, creating a strong and unique brand is essential. It is your opportunity to stand out from the competition. Crafting an eye-catching logo and website and utilizing high-quality visuals can help you make a powerful impression on potential patients.

Another great way to build your brand is by creating custom content. Leveraging educational materials like blog posts and videos can help showcase your expertise. Sharing success stories and patient testimonials can also be effective in building trust with potential patients. Look for opportunities to get your name out in the local community. Attending events and partnering with other organizations are great ways to boost your visibility.

Participating in local events is a great way to interact with potential patients and show them why your services are superior. It also allows you to network with local healthcare professionals and gain referrals.

You can also host educational webinars or live chats to educate your patients and generate leads (healthcaremailing dotcom). Tools like Zoom or YouTube Live will allow you to stream the content and engage with people who aren’t physically present in the room. It can also help you reach a wider audience since many patients won’t be able to attend in person and may not have access to your event unless they know it beforehand.

You can ask questions during the webinar or chat and collect data from those who participate through their answers before ending the session with an action plan for following up with those who respond positively. It allows for better follow-up than just sending automated emails out afterward – you’ll get actual feedback from real people.

7) Invest in content marketing

Healthcare Content marketing is a powerful tool for healthcare providers to attract and engage new patients. It involves creating and distributing content related to your business’s services or products. It aims to educate and inform potential patients about your practice, services, and how you can help them.

Content marketing can take the form of articles, blog posts, infographics, videos, podcasts, social media posts, and other forms of media. This type of content provides value to potential patients and can help establish you as an authority figure in the industry. By creating high-quality content that is informative and engaging, you can help potential patients learn more about your practice and its offerings. You can also use content marketing to build trust with current and prospective patients.

Content marketing can be done in-house or outsourced to a content creation agency. If you choose to outsource, select an agency with expertise in the healthcare industry that can create accurate, relevant, and up-to-date content.

No matter your approach, content marketing can be an effective strategy for reaching new patients and building relationships with them. By investing in content marketing, you’ll be able to keep your website updated, attract more organic traffic from search engines, and give your current and prospective patients the information they need to make an informed decision about their healthcare.

8) Advertise online

Online advertising can be a great way to reach potential patients and those in your care. You can use platforms like Google Ads and Facebook Ads to target potential patients based on location, age, gender, interests, and more.

Online advertising can help you promote awareness of your practice and services, increase brand visibility, and even drive conversions. You can also ensure your messages reach the right people with the right targeting. Just do your research and understand the different types of ad formats available.

For example, some formats are better suited to creating brand awareness, while others may be better for lead generation. Additionally, have clear, concise messaging with strong call-to-action (CTA). It will help ensure that your online ads are effective in driving conversions.

Paid advertising on social media channels or platforms like Google Ads is another great way to reach potential patients. Setting up ads allows you to target specific population segments, which increases the likelihood of getting clicks and converting leads into customers.

9) Implement lead capture forms

Lead capture forms are essential in any successful healthcare marketing strategy. They allow you to collect information from potential patients, such as name, email address, phone number, and other contact information. This data allows you to track your leads and nurture them into becoming paying customers.

To get the most out of lead capture forms, design them for maximum conversion. It means providing an easy-to-use interface with a clear call to action that encourages users to take action. You should also include a field for additional comments or questions so that you can gather more detailed information about your leads.

Your lead capture forms should also be strategically placed throughout your website. Place them prominently on your homepage, or add them to key service and contact pages. Additionally, consider offering incentives to encourage people to fill out the forms, such as discounts or free consultations.

By investing in lead capture forms, you can track your leads and nurture them into becoming loyal customers. The right combination of design, placement, and incentives can make all the difference in finding and engaging patients.


Healthcare marketing is a unique opportunity to build relationships and connections with your audience. These people will benefit from your products and services to be incredibly loyal customers. By putting yourself out there in a way that resonates best with your target demographic — and by keeping an eye on what makes them tick — you’ll find that you have a much easier time engaging them on social media or in person at events like conferences or expositions.

Hopefully, we leave you with insights on the marketing strategies that can help you find and engage patients in a way that leads them to take action.

Featured Image Credit:

Paul Mark

A highly creative and motivated self-starter with exceptional project management skills and strong ability to work independently desires the job of a Brand Marketing Coordinator at Healthcare Mailing, a leading provider of healthcare email list, Physicians Email List, medical email list and healthcare related marketing services.

Continue Reading


Alternatives to Layoffs in Tech: Maintaining a Stable Workforce



Alternatives to Layoffs in Tech: Maintaining a Stable Workforce

The tech industry is volatile and subject to the whims of the market. With the recession that’s predicted to hit the global economy in late 2023, companies everywhere, from small startups to major enterprises, are already taking countermeasures to combat it. Ironically, the most commonly employed countermeasure is large-scale layoffs.

Just recently, Microsoft announced 10,000 job cuts, impacting nearly 5% of its global workforce, as part of “workforce reduction” measures the company is taking. This was soon followed by a similar announcement from Google’s parent company, Alphabet. CEO Sundar Pichai commented on the downsizing, saying the company had “hired for a different economic reality” than what it’s up against today.

During times of economic hardship, it is important for companies to maintain a stable, employed workforce. This is why many businesses are searching for alternatives to layoffs as a method to get through these challenging times. Let’s explore what some of these potential alternatives could be.

Reducing Hiring

A substitute for layoffs is to recruit fewer people each month in the first place. Companies might limit the pace of new recruits and concentrate on keeping their present employees. This is one of the factors that they can adapt to rather than reduce their current staff.

During the height of the pandemic, companies like Amazon, Meta, and Microsoft hired and grew their employee base significantly. In contrast, Apple hired at a more modest rate compared to its peers, adding only 17,000 new recruits between 2020 and 2022. Now that uncertain times are ahead, and we see the consequences of overhiring in the form of mass layoffs. On the other hand, Apple has avoided using layoffs as a tool to deal with these dire circumstances.

Hiring Freeze

The implementation of a hiring freeze is an additional alternative to laying off present employees. This entails putting a temporary stop to all new hiring until the business’s financial situation improves. By doing so, companies can cut expenditures while maintaining the current staff.

Another reason why Apple is not laying off its employees like its counterparts — is that it implemented a hiring freeze in November 2022 to prepare for the turbulent times that are ahead. There’s no news on when the freeze will be lifted, with sources even saying that it could go on until September 2023.

Reducing Working Hours

Reducing the number of hours a worker works each week is one such option that can prove to be beneficial. This enables businesses to maintain their personnel while also cutting expenditures. Employees who are able to keep their jobs but with fewer hours worked may also benefit from it, freeing up more time for other activities.

Reducing hours, not workers, is the right for forward-looking business leaders to institute today. 73 companies in the UK ran an experiment with a four-day workweek. The results showed that managers and employees generally described being more or equally productive in a shortened week. A shorter work week gives employees more time to spend with their friends and family and also focuses on any hobbies or part-time ventures that they wish to cultivate.

Voluntary Separation or Leave

Offering voluntary unpaid leave is another substitute for permanently laying off workers. Although this reduces the number of employees, it also gives them the option to return to their positions later. This is advantageous for the employer and employee because it lets workers take a short break while businesses save money.

Alternatively, companies can also implement a voluntary separation program. This enables employees to willingly leave the organization in exchange for severance compensation. This may be a successful strategy for reducing the workforce while still treating the impacted workers with fairness and compassion. Coca-Cola offered voluntary separation packages to 4000 employees in North America, and it included some major incentives like at least a year’s pay plus a 20% bump.

Focusing on Employee Retention

The most optimal way to avoid layoffs is to reduce employee turnover. High turnover can lead to a constant need to fill available positions, which can be costly and time-consuming. Businesses can decrease the number of unfilled positions and the need to hire and train new employees by putting more emphasis on employee retention and taking measures to improve it. Employers can concentrate on keeping their present staff members by offering them competitive wage packages, flexible work schedules, and opportunities for career advancement.

When to layoff employees?

It’s crucial to remember that laying off employees should only be used as a last resort. Additionally, when layoffs are unavoidable, the business should manage the situation with transparency and empathy. It’s vital to avoid doing bad layoffs or for the wrong reasons. The recent Twitter layoffs are a prime example of a bad layoff, with employees either being informed by email that they have been laid off or finding out after discovering that they have been locked out of their work laptops or communication channels.

Layoffs are not always the best option and can often be detrimental to the organization as a whole. Companies can keep a steady workforce while still controlling expenses and adapting to market changes by thinking about possible alternatives to layoffs. Employers should be aware of their options and carefully consider them while putting the interests of their staff first.

Featured Image Credit: Photo by Christina Morillo; Pexels; Thank you!

Asim Rais Siddiqui

Asim Rais Siddiqui is a seasoned professional with over 10 years of experience in developing and implementing advanced technology and software solutions. He excels at leveraging his expertise to drive business growth by identifying and capitalizing on new market opportunities and taking calculated risks.

Continue Reading


4 Software Tools Solopreneurs Need in 2023



Brad Anderson

Solopreneurs may be the pluckiest type of entrepreneur there is. They decide to bring their business idea to life on their own without the assistance of a team. Solopreneurs can start their companies as side hustles to develop additional career interests. Or they may go all in, hoping to reap the rewards of flexibility and autonomy.

While complete control can be a huge benefit of solopreneurship, it’s not a walk in the park. Since owners tackle everything alone, finding ways to streamline all the to-dos becomes paramount. Without essential software tools, tasks may pile up because they’re too challenging or time-consuming to complete alone. Below we’ll dive into four tools solopreneurs can use to make their jobs easier.

1. Legal Document Management Apps

Every business sells something. It could be intangible, such as bookkeeping services. Perhaps it’s something more physical, like a commissioned work of art. Or it’s a mixture where someone receives a finished product, but services like web development are a part of it.

In each case, a solopreneur has something to offer clients. But managing these relationships usually involves legal agreements, including contracts. Without them, it’s hard to hold either party accountable. Contracts spell out expectations for performance and payment, giving each side some protection and recourse.

The problem is that not many solopreneurs have a background in contract law. In addition, organizing all the paperwork associated with binding agreements can get messy. Most will find it easier to use a contract management platform to handle this side of the business. With the right app, the processes behind creating and signing contracts become more efficient. Owners can automate repetitive tasks, secure e-signatures, and gain cloud storage space.

2. Invoicing Software

Solopreneurship doesn’t eliminate the need for invoice management. Whether a business is a large enterprise or a one-person endeavor, it depends on the exchange of money. Funds flow out to vendors and other companies for supplies. More importantly, revenues come in from those purchasing what the business sells.

Money can exchange hands at the point of sale, but many solopreneurs offer services. With this type of business model, revenue usually comes in after the fact. A graphic designer may perform recurring work for six different clients. However, the designer won’t receive payment until each client approves the agreed-upon deliverables. This setup requires invoicing, which can become tedious for any business owner.

It’s even more cumbersome for solopreneurs, who must juggle projects and chase down payments at the same time. A report from the Independent Economy Council found getting paid is one of the top challenges for freelancers. An astonishing 74% of gig workers say they’re not receiving on-time payments. Unbelievably, 59% say they’re still waiting for $50,000 or more.

Yet 38% are still creating invoices from scratch using word processing tools, and such invoices must be tracked manually as well. Invoicing software saves solopreneurs from having to do this. They can reuse templates, track when invoices go out, and determine which payments are late. Invoicing apps streamline the process of following up with late or missed payments and signal the need for tough client conversations. Also, these software tools automatically make deposits into bank accounts and simplify income tax preparation.

3. Task Organizers

Making to-do lists takes time away from doing the work. Even so, it’s a necessary step in the planning process. Solopreneurs who devote their attention to every aspect of running a business will find it difficult to succeed without organization. Spreadsheets and word processing programs might seem like a convenient solution. But these software tools are often too simplistic to meet the needs of a busy owner handling it all.

Project management solutions are great for larger companies because they keep teams in collaboration mode. A business with one person may find project management apps too complex. After all, they’re the only ones tracking tasks, creating timelines, and delivering outcomes. Solutions that organize to-do lists are usually a better fit.

These apps let solopreneurs initiate tasks, categorize outstanding items, and establish priorities. They can see what’s on their plate each day before it begins. If a deadline needs reprioritizing, it’s not too difficult to rearrange. A business owner can immediately see how a shift in priorities will impact the rest of their scheduled responsibilities. Furthermore, task organizers will send reminders of critical deadlines so nothing gets missed.

4. Social Media Tools

Statistical research shows 33% of marketers spend between one and five hours weekly on social media. While this represents the majority, about 23% dedicate six to 10 hours weekly to social media marketing. This time may seem like a drop in the bucket for larger companies, but it can be more significant to solopreneurs.

Sole business operators aren’t relying on the talents of a social media manager to post for them. Marketing, including social media posts, is something they must plan as part of their day. Simultaneously, social media may become like a rabbit hole they can’t escape. A solopreneur’s productivity can take a nosedive if they get too caught up in posting content.

Fortunately, there are apps that can automate posts for owners who want to avoid distraction. Solopreneurs can still engage with their customer base while getting back a portion of their time. Social media software tools let them automatically schedule posts for each week. If business owners have a long-range content calendar, these platforms can execute it. Sudden changes aren’t a problem, as it’s possible to cancel or modify automated posts.

What Solopreneurs Need

Operating a business is daunting enough for owners who have teams to rely on. Those who do it by themselves are, without a doubt, a different breed. They’re not afraid to face challenges, knowing they can learn to handle whatever comes their way. But it doesn’t mean solopreneurs can’t gain advantages from adding specific software to their toolkits. Apps that make everyday processes less of a chore can also make running a solo venture less overwhelming.

Featured Image Credit: by Judit Peter; Pexels; Thanks! 

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at

Continue Reading

Copyright © 2021 Seminole Press.