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4 Marketing Books to Guide Your Strategy in 2022 – ReadWrite



Deanna Ritchie

It’s 2022. Welcome to the changed — and changing — landscape of post-pandemic marketing. Yet even if you boast the most robust marketing tech stack on the block, you can still find yourself struggling for wins. One natural response is to turn to newer marketing books — and that’s a wise instinct, especially in 2022.

Last year, Harvard Business Review author Janet Balis published a thoughtful piece on why marketers have it tougher than ever. She repeats several truisms in her exploration of the 10 biggest marketing shifts. Perhaps the one that’s most memorable is that all the rules of the road have changed — so you might as well prepare to toss and replace your dogeared marketing playbook for a fresher one.

Of course, you’ll want to make sure that you swap your outdated marketing systems with ones that are going to work.

That’s where picking up a few of the latest marketing books comes in handy. Reading for merely 15 or 30 minutes a day helps broaden your mind, fuel innovation, and revive enthusiasm. It can also prompt you to bring new information to your team via formal or informal knowledge transfer sessions.

For instance, let’s say you read a book that lights a fire under you. You could purchase copies for everyone in your department, leadership group, or even company. Paying employees to read and discuss books may even lead to higher engagement, productivity, and collaboration levels among the people in your workforce.

Where should you start? Any of the following options will broaden your horizons and offer fascinating perspectives about the subjects marketers like you are most concerned about.

1. The Hawke Method — Erik Huberman

You only get so many chances to wow consumers as you lead them through the customer journey from prospect to fan. But are you making the most of each of those touchpoints? Or are you allowing opportunities to slip away?

If you’re not sure, sit down with entrepreneur Erik Huberman’s book on the core principles of marketing, The Hawke Method.

Huberman draws heavily on his personal business-building and marketing experiences throughout his book, starting from the plucky venture he launched as a nine-year-old searching for a bit of spending cash. Over the years, Huberman’s built a reputation as a marketing sherpa for thousands of successful brands and snagged honors, including a place on the Forbes 30 Under 30 list.

The Hawke Method is designed to help you understand and grow the tripod foundation for a marketing strategy built on awareness, nurturing, and trust. You’ll appreciate the layout of this book and its tactical use of real case studies to illustrate methodologies.

If you’re hungry for more of Huberman’s advice after finishing the last chapter, jump to the #HawkeTalk podcast. There, you’ll be introduced to other business leaders eager to share the marketing secrets that made them famous.

2. This Is Marketing — Seth Godin

When you mention world-renowned marketers, Seth Godin’s name usually creeps into the conversation sooner or later. And why not? After all, he’s known as the King of Marketing, according to Forbes contributor Zack Friedman.

In an interview with Friedman, Godin outlines some of the most important reasons he felt compelled to write This Is Marketing. Namely, Godin wanted to tell marketers to “ignore what you want and find the empathy to see what others want, what they believe and what they fear.” He calls this “human marketing.”

Though This Is Marketing was written half a decade ago, it remains a great beginning point for marketing-related corporate reading material.

Some of what Godin discusses will come across as a refresher if you’ve been keeping up with the latest marketing trends. However, you’ll get plenty of gems of wisdom from this bestselling guide.

3. The Hidden Psychology of Social Networks — Joe Federer

No matter how many articles come out in The New York Times warning about the societal downsides of social media, sites like Facebook and YouTube keep rising in popularity.

As a marketer, you need to be active on the hottest platforms that make sense for your brand. But first, you need to understand the differences between real and virtual social communities. Author Joe Federer’s ready to give you the low-down.

Federer, a former Reddit brand strategist leader, uses The Hidden Psychology of Social Networks to dig into the uniqueness of digital interactions. First, he takes a scientific approach to map out what makes social networks one-of-a-kind places. Then, he leverages his findings to show you how to gain better traction with audiences across your brand’s preferred social sites.

How will you know that this book belongs on your reading list? Does the question, “Why aren’t our social posts getting traction?” sound familiar? Yes? Then you can benefit from discovering The Hidden Psychology of Social Networks.

To hear some of what you’ll read from Federer himself, pop on your headphones and listen to a WO Strategies podcast interview from 2020.

4. The Content Fuel Framework — Melanie Deziel

Times and marketing may have marched on. Nevertheless, pushing out endless amounts of content remains an essential part of any marketing plan.

That’s a tough sell, though. Coming up with interesting topics for blogs, social posts, email drip campaigns, and how-to videos can be a hair-pulling experience.

Melanie Deziel has the solution to coming up with an endless supply of material. In The Content Fuel Framework, Deziel teaches how to rev up your internal storytelling machine to the point where your marketers never hit a “writer’s block” wall again.

What’s her basic recipe? First, develop a self-sustaining system for churning out amazing content day after day, week after week, and year after year.

Now, maybe you count on an agency or outsourced creators to create the bulk of your content. Not a problem. This book still belongs on your shelf as a resource.

Why? There’s enormous value in knowing how to produce buzz-worthy messages like a pro. You never know when you’ll be asked to roll out some quick content.

Marketing will always be a moving target because consumer desires and expectations naturally morph. Fortunately, many of today’s top marketing thought leaders are willing to coach you. They reveal the strategies and systems that have worked in their favor. All you have to do is grab a book and dive in.

Image Credit: Felicity Tai; Pexels; Thank you.

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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