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4 Ways for Successful Entrepreneurs to Make an Impact – ReadWrite

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Deanna Ritchie


Guiding a startup through the early phases of growth can be intimidating. Many successful entrepreneurs pour incredible amounts of time, effort, and resources into getting their businesses off the ground.

Once a company has taken off, though, it can begin to reap the reward for its labors. Over time, the payback can become significantly more than they could ever need for themselves.

When an entrepreneur becomes successful, there is a natural expectation for them to share some of their newfound wealth with others in need. Here are a few examples of ways that successful business owners and their businesses can make a positive impact with their wealth.

1. Pay it forward.

One of the best ways for entrepreneurs to use their profits for good is to pay it forward to equip future generations.

The continual rebirth of business that takes place in the entrepreneurial space is dependent on the outside investment and support of others. It might be angel investing or supporting training and certification. There are many ways that both successful startups and well-established enterprises can support those who follow in their wake.

One good example of this is Technology Concepts Group International. TCGI has spent years developing forward-thinking IT solutions for its customers. Over time, the leaders at TCGI have seen the need for ongoing development, innovation, and diversity in the tech space.

This led the company to create the TCGI Foundation scholarship fund. The goal of this effort is to break barriers and create opportunities for women of color in the STEM industry.

This is done by helping them obtain the funding that they need to get into the STEM world, including both accessing STEM education and finding a job after graduation. Along with the actual work of running the foundation, TCGI also hosts fundraising events, such as its upcoming John Fitzpatrick Memorial Golf Classic fundraiser in June of 2022.

The example set by TCGI and others is a good one. There are multiple good philanthropic suggestions on this list. But finding opportunities that invest in the future good of your own industry is a primary way for entrepreneurs to make an impact.

2. Preserve what we have.

Another common way for entrepreneurs to make an impact with their money is by supporting the environment that fostered their business success.

This includes a variety of factors, from environmental conservation to paying a living wage, sourcing local ingredients, and so on.

One startup that is exemplifying this is All Real Nutrition. The Irish snack brand has developed a line of high-quality protein bars that are popular in Ireland, the U.S., and other areas of the world.

The owners of All Real have used their success to set up significant sustainability initiatives. One of these is creating the All Real Clean Planet Project. This organization donates funds to charity partners that work to clean plastic pollution from the ocean. The company committed to keeping 3.75 million bottles out of the water in 2021 alone.

In addition, the company prides itself on breathing sustainability into its day-to-day operations. It pays a living wage at the least to ensure that its workers are happy. It also has invested in sustainable packaging, sourced as many local ingredients as possible, and developed fully compostable wrappers in accordance with its pledge to be part of a cleaner world.

3. Invest in education.

We already covered education that targets development within your own industry. However, there is also a larger calling for entrepreneurs and business owners to invest in academic advancement in general.

The ability to access education and increase knowledge is what sparked the rapid cultural acceleration of the last few centuries. It’s likely one of the key concepts that will keep that developmental momentum moving forward, as well.

For a good example, this time we’re going to go back a bit in history.

Andrew Carnegie is a famous Scottish-born businessman. He came to America as a child and ultimately launched the Pennsylvania steel industry in the mid-to-late 19th century.

Carnegie was a savvy businessman and one of the richest men in early America. He sold his self-made business for nearly half a billion dollars at just 65 years old. From there, he spent the rest of his life donating $350 million to charity — much of which went to the establishment of numerous public libraries. In addition, Carnegie was one of the first people to underscore the concept that the wealthy don’t just have the option to be generous. They have a moral obligation to do so.

4. Donate what you’re already good at.

There are many different ways to give to charity. One of the simplest options for a successful business to give back to the community is to do what they do best.

If you’re a contractor, offer to help a non-profit with a construction project. Perhaps you started an IT business and could help a charity set up a safe cybersecurity network at no cost. If you’re a freelance writer, create text for nonprofit websites pro bono.

One good example of this comes from Andy Karuza of the automotive IT and semi-autonomous accessory brand FenSens. When asked for an easy way for entrepreneurs to give back after finding success, Karuza’s response was simple: offer whatever you’re good at.

For Karuza, this was marketing, something his company excelled at doing. The details may change from one company to the next.

You’ve invested heavily in honing the strengths of your business’s products and services. As a result, it’s a good idea to tap those same strengths as solutions you can offer others. This is especially the case when you look for ways to give back to your community.

There are many ways that businesspeople can make an impact. Successful entrepreneurs are supporting education and the future of their industry. Many are investing in sustainability and using their strengths to help nonprofit organizations.

The important thing is that business owners recognize when they’ve successfully passed the startup phase and are making enough revenue to be successful. Once that happens, as Carnegie pointed out a century ago, successful entrepreneurs have a moral obligation to look out for the greater good of those around them. Make sure you take that charge seriously.

Image Credit: Provided by the Author; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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6 Ways to Prepare Your Business for the Upcoming Holidays

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Calendar


The holiday season can be incredibly disruptive, especially for small businesses and their customers. You could either be in a very slow season looking for things to accomplish or so overwhelmed by business that you feel like you got run over by a reindeer. If you haven’t started making preparations yet, you need to start today.

Simple adjustments can help you gain more business or handle a heavy influx of holiday patrons. Here are several ideas you can consider implementing to end the year on a high note:

1. Decorate With Holiday Spirit

Any customer that enters your business will feel the holiday spirit if you’ve got the right decorations in place. You don’t have to go overboard with inflatable pumpkins or flashing Christmas tree lights, but some well-placed decorative touches can really bring the place together. Plus, this makes the workspace festive for your employees as well.

You can choose to highlight the general themes of the seasons or focus on specific holidays. For example, autumn leaves and fall colors can get you well into November. You could also mix things up by putting up ghosts and jack-o’-lanterns for Halloween and switching them out for turkeys and pilgrims for Thanksgiving.

The same can be done for winter. Snowflakes and snowmen will work for the entire season. If you want to get specific, you have Hanukkah, Christmas, and New Year’s decorations to consider.

2. Work Out Employee Vacation Times

Everyone wants to take time off during the holidays, and for good reason. This is one of the best times of year to gather with family and enjoy life together. Unfortunately, some businesses can’t afford to have all of their employees taking time off simultaneously. Your job is to make sure everyone is getting fair time off while still staffing important dates around the holiday season.

How you approach this task is up to you and how you think your team will respond best. You might think it’s fair to let the most tenured employees select their days off first. You could also develop a rotation so that the same people don’t hog the same days off every year. Even a first-come, first-served approach could be considered if you think your team will be OK with it.

Remember that you deserve to take some time off as well. Being an entrepreneur is incredibly demanding and time-consuming. Taking even a couple of days off to enjoy the holidays with family can help you recover mentally and physically.

3. Encourage Calendar Collaboration Among Team Members

To ensure everyone on your team is on the same page with project deadlines, essential meetings and events, and client needs, it’s essential to collaborate on a team calendar. Most calendar software today offers team calendars.

Make sure everyone on your team has access to one another’s calendar so they are aware of when they are available. Then, team members can collaborate to help each other take on things that could otherwise be missed.

Thankfully, there are many collaborative calendar integrations available for teams to utilize in order to maximize their time. By utilizing these tools, teams can work more efficiently together. Therefore, they can minimize the chances of missing deadlines, missing meetings, or making clients unhappy.

4. Make Holiday Business Hours Known

Your customers also deserve to know how your business will operate throughout the upcoming holidays. You should communicate in advance the days you plan on being closed. This way, customers and clients won’t be disappointed when they try to visit, and nobody is there to receive them.

This is extremely important for schedule-based businesses. The sooner you block off certain days, the less likely you will have to reschedule a meeting or appointment that was booked in advance. Clients who have their end-of-year scheduled meetings rearranged or moved at the last minute will not be happy.

Consider sending out an email that details your holiday hours to any customers who have provided contact information to you. Additionally, you could also consider adding a note on your email signature that states when your business will be closed. You could implement this early on, especially for the winter holidays. At the very least, put up a notice on your front door and website that makes the revised schedule known and accessible.

5. Plan Marketing and Promotions

The holiday season is for family and friends, of course, but it’s also a commercial opportunity for businesses. (There’s a reason they call the day after Thanksgiving “Black Friday.”) While you shouldn’t lose sight of what’s most important, your business should be thinking about some promotions to run. The right marketing campaign at the right time can dramatically boost your revenue.

Marketing plans practically write themselves this time of year. Black Friday and Christmas sales are common and desirable. A salon could run cut-price haircut specials on Black Friday for those who want to escape the shopping fray. A mani-pedi promotion could capture the attention of those primping for holiday parties. Put your business’s personal twist on the season, and you’re likely to see sales increase.

What’s most important to prepare for is the increase in business during a holiday promotion. Make sure you are appropriately staffed for busy days with numerous consumers cashing in on holiday deals. If you’re not prepared to handle the business you’ve attracted, you’ll have a blue Christmas.

6. Consider Getting Extra Help

If you’re feeling overwhelmed by all of the business coming your way over the holidays, consider contracting some extra help. Plenty of businesses hire seasonal workers to lend them a hand for a couple of months. Your business doesn’t have to be an exception.

The great thing about seasonal workers is that there’s no long-term commitment. You can get an extra receptionist, hair stylist, or stockroom organizer for just as long as you need. These workers are looking for some extra holiday cash and simply want the additional hours before life returns to normal.

You may even consider contracting some digital help. A webmaster can help you keep your website up and running even with double the online traffic. Your clever marketing strategy could be implemented by a third party so you can focus more fully on your customers.

Closing Thoughts

Of all the above steps, the most important common denominator is to be sure your clients and customers are aware of when your business will be out, so they can plan ahead as well. This will help your business avoid the inconvenience and disappointment the unavailability may cause. Be sure to encourage in-house collaboration on important dates, in addition to collaborating externally with your clients and customers.

Keep your business on the nice list by being prepared for every upcoming holiday, whether it’s the longer holiday breaks in the winter or the shorter holidays throughout the year. With the above holiday preparation planning tips, your business can plan well ahead for this holiday season so nothing slips through the cracks.

Though it’s an extremely busy time for everyone, the holiday season doesn’t have to get stressful. There are so many ways to avoid all of the stress by planning well. The better you work together to prepare, the jollier the holiday season can be for your business and your customers as we head into the 2023 new year.

You might not feel entirely ready for 2023 just yet, and that’s fine. But by taking steps to prepare for the new year now, you’ll position your business to succeed beyond your expectations.

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Featured Image Credit: Photo by Quang Nguyen Vinh; Pexels; Thank you!

Calendar

We are Calendar, trying to make the world a much more productive place. Check us out online at https://www.calendar.com.

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Face Supply Chain Disruptions : Work Smarter, Not Harder

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How To Start a Business While Living With Your Parents


Supply chain disruptions are nothing new. However, since the beginning of the COVID-19 pandemic, supply chain disruptions have become more common. At first, these issues caused major shortages throughout the country. Now, shortages are still occurring along with inefficient shipping processes.

These issues have forced business owners to struggle with ways to stay afloat. Delays, interruptions, and cancellations have made it nearly impossible to keep up with demand while avoiding wasteful spending.

However, some things simply aren’t within your grasp when it comes to supply chain disruptions. On the other hand, you can work smarter to address them. You’re responsible for how your business responds to these disruptions, and with better approaches, things will run more smoothly.

With that in mind, let’s look at how your business can deal with supply chain disruptions. You can create a sense of hope in this digital world as things slowly start to return to normal and the supply chain issues start to balance out.

Use Data Analytics to Survive Supply Chain Disruptions

Collecting clean data and putting it to use can improve everything from customer service to your marketing endeavors. It can also be used to mitigate the effects of a supply chain crisis. Developing innovative data solutions can keep your business afloat and even help it grow during uncertain conditions.

Different Data Methods for Supply Chain Disruptions

To start using data to your advantage during supply chain disruptions, consider these methods:

  • Take a look at demand trends. You can look at customer orders and purchasing trends over the last year. This will give you a better idea of how much to order and how often to counteract supply chain disruptions.
  • Organize your data. This also makes it easy to look at your current inventory and open order allocations. You can compare your inventory and orders with data provided by production teams or vendors to create a realistic timeline of when things will arrive or when they can be shipped out to customers.
  • Pay attention to demand volatility. People aren’t necessarily hoarding items as they did at the beginning of the pandemic. However, there are still some things consumers are regularly purchasing to prepare themselves for the future. As you look at data relating to the current supply of popular products, as well as data from the manufacturers, it will be easier to keep a steady flow of those products in stock.

While looking at data might not sound like an immediate plan of action during turbulent times, it’s easier to make positive changes and work smarter in the face of supply chain disruptions when you have the right information.

Build Your Brand to Withstand Supply Chain Disruptions

It’s difficult to focus on anything but the supply chain issues affecting so many businesses right now. However, retting over those issues isn’t going to get you anywhere. By shifting your focus and putting your energy into supply chain disruptions, your business can move forward.

Building a brand isn’t easy, which is why it requires a lot of time, attention, and focus. Taking this time to hone in on your marketing is a great way to make your business more of a household name. That kind of brand recognition is exactly what companies need right now to stay afloat when supply chain disruptions occur. You can build your brand awareness and identity (stickeryou dot com), in a variety of ways, including:

  • Defining your company values
  • Understanding your audience
  • Determining what sets your business apart
  • Creating brand guidelines

Once you have a strategy in place to grow your brand, utilize things like logo creation, social media, and special events to grow your name and help your customers understand who you are.

Build Consumer Relationships Despite Supply Chain Disruptions

Even if you’re facing supply chain issues, you can build relationships and establish trust with consumers. Today’s consumers desire relationships with businesses more than ever before, so it’s okay to show the “human” side of your brand as often as possible. That can make it easier to provide positive customer service experiences when you’re facing product shortages and delays.

Communication with your customers is one of the best ways to deal with frustrations over delays and supply chain issues, so be transparent. Make it a part of your identity. When you make sure your audience knows about the issues you’re facing and keep them updated about shipping information (including delays), they’re more likely to be understanding and patient.

Prepare to Handle Disruptions to Your Supply Chain

Supply chain disruptions are all but inevitable. Make sure your business has a backup plan and is prepared to deal with them when they arise.

If you don’t have one already, consider establishing an emergency management center within your business. Once you have a team in place, you can offer them previously collected supply chain data and create a plan of action. This will make it easier for them to create an effective strategy while reducing the risk of miscommunication that’s often associated with supply chain disruptions.

You should also create a backup plan that incorporates the existing suppliers that can adapt with you when disruptions happen. It should also include technology exploration. Tech, such as AI, can make a big difference in the future of your business – even if it forces you to change some of your existing supply chain processes.

Be Patient During Supply Chain Disruptions

Additionally, try to be patient when disruptions occur. This isn’t the first time the world has seen supply chain issues, but they’re more unsettling now since there’s no end in sight. As someone involved in business, take heart in knowing these delays and disruptions won’t last forever.

In the meantime, focus on working smarter, not harder — to navigate supply chain disruptions. By mitigating some of the issues, being smart with data collection, and focusing on boosting the strength of other areas of your business, you’ll be able to get through these disruptions more comfortably. You may even come out on the other side with more resiliency and knowledge.

Featured Image Credit: Provided by the Author; Mika Baumeister; Unsplash; Thank you!

Amanda Winstead

Amanda Winstead is a writer from the Portland area with a background in communications and a passion for telling stories. Along with writing she enjoys traveling, reading, working out, and going to concerts. If you want to follow her writing journey, or even just say hi you can find her on Twitter.

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Holiday Gift List Ideas; Keep ’em Coming

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InfinityX1


Here are a few Holiday Gift List Ideas. It is always fantastic to hear from people who are excited about their gift-giving lists and who have some unique ideas to share. I have a few of these items — but I’d love to hear what other gifts you have loved, either for yourself or items you have gifted. This list has something for mom, dad, brother, sister, neighbor, and the kiddos. Enjoy!

  1. Infinity X1

InfinityX1

The Infinity X1 products include flashlights, headlamps, lanterns, auto lights, work lights, and many other items that you will want to add to your lighting needs. This is sustainable power management. These flashlights are very bright, and they last a long time. You will want to keep one in your car, home, and toolbag.

 

2. Miko AI

 

 

 

 

Miko AI
Miko AI

The Miko.ai is the perfect blend of logic and magic. It can see, hear, and remember, and it senses a child’s moods. I got this for the kiddos for the holidays. I will report what I learn. Miko AI keeps giving you new content and capabilities each month with ever-evolving experiences.

 

3. Pit Command

Pit Command
Pit Command

The Pit Command tool is built for medium fires. It is made of carbon steel construction, so it is strong and lightweight at the same time. This is really a three-in-one tool. It has an axe-like chopper and a serrated hook, but the most fun is the poker that everyone loves. Guaranteed quality, free shipping, and free returns.

 

4. Get The Fort

Get The Fort
Get The Fort

We have the Get The Fort at home. The quality is incredible, and everyone loves it. You can use these fort blocks in adult exercises while the kids are playing with them too. We have the gray — but I’m getting the turquoise next.

 

5.  NOCO Boost Pro

NOCO Boost Pro
NOCO Boost Pro

NOCO Boost Pro feels like I’ve purchased the most safety that one person can give another. Leave this wonderful power bank in your car so that you can start your own car or help out someone in distress. It has up to 40 jump start on a single charge. Rugged and water resistant. GB150 3000 Amp 12-Volt UltraSafe Lithium Jump Starter Box, Car Battery Booster Pack, Portable Power Bank Charger, and Jumper Cables for up to 9-Liter Gasoline and 7-Liter Diesel Engines

 

6. Narwal Robot Mop

Narwal Robot Mop System
Narwal Robot Mop System

The Narwal Robot Mop System intelligently detects how dirty the mops are and sanitizes them in a high-speed spinning using the exact amount of water needed. It also senses how dirty your room is and sends the unit around again if needed.

 

7. SureCall Boost Cell Signal

 

 

SureCall Boost Cell Signal
SureCall Boost Cell Signal

There is nothing like the SureCall Boost Cell Signal System. If you have ever experienced delays in your cell service — especially in the mountains or out on the beach area — you will want this system. There is nothing like reliable service, especially if you work from home and your teammates depend on your work being turned in on time. When you have others depend on communication from you — you’ll want SureCall Boost Cell Signal.

8. AquaSonic

 

AquaSonic
AquaSonic

The AquaSonic is backed by the American Dental Association seal of approval. This means that you are using the gold standard for oral care. This electric, ultrasonic toothbrush is fun to use. My dentist told me to get this toothbrush and leave it in the shower and use it there. It even comes in black for a nice modern touch.

 

9. Iottie 4 in one device

If you have a Tesla 3 or Model Y vehicle — you have going to want this electric charger. You can charge up to four devices at the same time. It has seamless installation and doesn’t take up storage space. This charger has a classy design as you would expect. Here are the specs:

2 USB-A ports for charging devices
2 USB-C ports for fast charging & data transfer where available
Wide device compatibility
Minimalist design
Made exclusively for Tesla Models 3 & Y manufactured in 2021 and later

10. BC Wireless Lite

BC Wireless Lite
BC Wireless Lite

Unlike traditional headphones, BC Wireless lite uses bone conduction technology to transmit sound via the cheekbones. This technology leaves ears open to the surrounding sounds. Audio is set to an appropriate volume, ensuring safe levels of listening to the child.

11. myFirst Camera Insta Wi

myFirst Camera Insta Wi
myFirst Camera Insta Wi

myFirst Camera Insta Wi is a dual-lens digital camera with a front and rear selfie lens that is capable of inkless thermal instant printing in 10 seconds. Also able to transfer photos wirelessly and has a dedicated mobile application for label editing/creation, and lastly, the cradle is provided to rest your little cute device.

 

12. BuddyPhones Play

BuddyPhones Play
BuddyPhones Play

BuddyPhones Play+, Wireless Bluetooth Volume-Limiting Kids Headphones, 20-Hours Battery Life, 3 Volume Settings, Voice Enhancing StudyMode, Answer/Playback Button, BuddyLink Cable, Cool Blue. Kids will love the easy-to-use, on-ear headphones while being driven from home to school and on family trips. Hop on Amazon and see additional items like these for your kids. For girls and boys ages 2 to 10 years old to enjoy flexible connectivity

 

Featured Image Credit: Photo by Nicole Michalou; Pexels; Thank you!

All Inner Image Credits: Taken from the Product WebSites; Thank you!

Deanna Ritchie

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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