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4 Ways to Improve Your Company’s Podcast – ReadWrite



Deanna Ritchie

Graphic designers can give your brand a fantastic updated look. Copywriters can give your brand tone and a story. But how can you give your company the human touch and a human voice? How about a company podcast?

How to Deliver an Emotional Connection

Human beings are emotional creatures, and no sense is better at evoking an emotional response than hearing.

Fingernails on a chalkboard make us cringe, while a favorite song can soothe, excite, or remind us of falling in love.

When you use a company podcast to add a human voice to your brand, you can forge a deeper emotional connection with your audience.

Podcasts Have Filled a Deep Void

Given the emotional impact of audio, it should come as no surprise that podcasts have boomed during the Covid-19 pandemic.

Spending more time at home and craving human contact, consumers have turned to podcasts in droves. Yet traditional businesses have been slow to capitalize on the trend.

Nearly one-third of Americans listen to podcasts on at least a monthly basis. If you can capture even just a sliver of that market — you’ll expand your consumer base significantly.

Even as more and more companies begin to set up rudimentary podcasts of their own — substantial room for improvement remains.

Look to upgrade your company’s podcast with the makeover it needs with these tips.

  1. Reduce background noise.

Let’s face it: most businesses just getting into the podcast game probably can’t afford the space and equipment they really need. The result is bad audio quality, choppy editing, and worst of all, harsh background noise.

Over the length of an entire podcast, too much background noise can make an audio file all but unlistenable. Consider how most podcast listeners are acclimated to high-quality recordings and work to adjust your own quality.

Thankfully, there are some tech fixes to eliminate this problem. Platforms such as’s Media Processing API can do most of the work for you.

By automatically identifying and reducing background noise on the spot, this process allows you to focus all of your energy on maximizing the quality of your podcast’s content.

  1. Improve accessibility. 

You’ll want to attract the largest crowd of listeners possible — so, you’ll want to accommodate a large number of needs.

Chief among needs will be a transcription; not everyone can follow along with hours of aural content with no visual reference. Transcribing your podcasts gives your listeners a supplemental way of engaging with your material.

While you can always do the transcribing yourself, this process can be both difficult and time-consuming.

Machine learning-enabled platforms like or Verbit produce transcripts on the fly, allowing you to publish them alongside the podcast episodes themselves.

  1. Implement signposts and calls to action.

A podcast should be exciting, entertaining, and informative. Your business will want to provide a little something extra. The ultimate goal of a company podcast is to attract new customers and engage existing ones. The best way to accomplish this goal is to strategize, plan and implement your goals by taking tangible steps.

First, signpost the major moves of any given episode.

This means that you should let listeners know what you’re talking about, why you’re talking about it, and, most importantly, how it connects back to your business.

When you provide these signposts, you can be on the same page as your audience throughout the entirety of your podcast.

Equally important is the call to action.

Make it clear how podcast listeners can further strengthen their relationship with your business. Give them a newsletter to sign up for or even provide a link so that they can arrange a meeting with a sales representative.

Whatever route you opt for, just make sure that it’s clearly telegraphed to the listener.

  1. Optimize SEO.

Your podcast is only as good as your audience determines it to be. If you want your podcast to have a wide reach and lots of influence, you need to attract listeners who will genuinely engage with what you’re creating.

The answer here is search engine optimization — or SEO.

Optimizing the SEO of your podcast means that when people search for terms relevant to your podcast, your podcast is more likely to appear.

Maximizing the SEO for terms closely related to your content means that you’re far more likely to attract listeners who will appreciate what you have to say. This SEO guide from podcasting service Castos is a great place to start for the uninitiated.

Every podcast listener knows that the gap between the best and worst podcasts is immense. The more steps you take towards refining your podcast, the better the long-term results will be.

Image Credit: dziubi steenbergen; pexels

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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