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5 Things 2020 Taught Me About Remote Leadership – ReadWrite

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5 Things 2020 Taught Me About Remote Leadership - ReadWrite


Only one year ago, I shared how the trend was moving to remote work. According to a survey from CloudApp, more than 50% of younger generations were working from home at least part of the week, new startups were launching remote, and companies like GitLab were carrying the torch of possibility.

Little did I know how much that would be accelerated due to a global pandemic. In March, we were thrust into the unknown, and “2 years of digital transformation talks were crammed into 2 weeks,” said Satya Nadella, CEO of Microsoft. The tech world moved remotely. Here is what I have learned over the year leading a marketing org and company that previously was not remote.

1. Find your comfort zone

I started like most of you. Unsure of what to do and how to make it work. My first day was spent in my basement on an IKEA kids chair and laptop on my lap.

Day 1 of remote work.

Some remote setups are better than others.

I was literally and physically out of my comfort zone with my nice desk, big monitors, and complete quiet. It has taken time to adjust, to find a groove. I still haven’t quite figured it out and may not ever figure it out until we return to the “old normal.”

What I have learned is that it’s important to adapt and find peace with a new situation. At the very beginning, my team and I did 10-minute standup chats every morning. It was a chance to replace the familiar morning conversations that happen casually at the start of work. Those have gradually faded to a normal weekly cadence, but was a helpful way to stay connected.

I take productivity breaks at home, make sure to play with my kids during that time, so they aren’t desperate for my attention during an important meeting. I also try to separate work and home as much as possible, but I have definitely had a toddler join me on plenty of Zoom calls. These things have helped me to find some sort of comfort zone with change.

Once you find a new normal spot, you will be able to lead better. You can find ways to help others when you have taken care of yourself.

2. Capture the moment

Remote Startups
Be nimble as a remote leader.

Leading marketing at CloudApp, in which screen recorder and screenshot for mac and PC products help remote workers stay connected, I saw a unique moment to capture an audience and help them along the way with some remote work tips and tricks. We put out dozens of content pieces, including podcasts, webinars, blog posts, and guides. The content exploded and had over 100k views directly tied to it over a 45-day span.

Obviously, this moment was a chance for our company to lead and help in the situation. In my 15 years, I have found there are constantly opportunities like this for companies to step up and help their community. It’s important to be flexible and build in time for campaigns that capture a cultural moment in time.

These campaigns generally run hot for a few months and then peter out, but provide a good opportunity to build global awareness of your brand and strengthen ties with your community. Going through this exercise of trend content will also help you to learn how nimble your team is and how you can try and create success with similar campaigns in the future.

3. Over-communicate

remote team video conference
Meet often with your remote team. Photo by Anna Shvets from Pexels

It’s amazing the amount of side, informal conversations you have on a daily basis when you are side by side with your team. In remote work, those meetings are gone. How can they be replaced? I’ve taken a combination of technology and virtual meetings to do so.

Slack or Microsoft Teams can compensate for some conversations; just make sure to use them wisely. It’s important to block off time for yourself to not be available on these channels.

1:1s and team meetings can provide opportunities to give pass downs from other teams and stay connected as a team. It’s important to protect these on your calendar and not continually reschedule or cancel.

4. Project Management

All projects and campaigns should have a process to ensure they are launched on time and have good results.

Kick-off call – this can be a great time to identify the expected outcomes and timeline for a project or campaign. Everyone who is involved in cross-functionally should be invited to the kick-off call. I also love to use this time to introduce how we will track success along the way.

Project Management software – Having a place to track updates and make assignments is key to scaling, especially with multiple projects running simultaneously. Asana and Jira are both great options for project management.

The key is clear outcomes and milestones along the way. It is also helpful to have a lead for the overall project to help coordinate and ensure updates are put into the project management software.

Quick updates – these can be done with a CloudApp screen recording, a 15 min stand up meeting, or just over email/slack, whatever your company preference is. The key is to have some sort of check-in on measurement to ensure progress and accountability.

Post mortem – sometimes these can be too fluffy. Including things that went massively wrong along with the wins can be helpful in refining the process and making it smoother the next time around.

5. Have fun and celebrate

last minute gift ideas
Don’t forget to celebrate.

I still do a terrible job at this. I am a much more fun leader in person than I am remote. What I have learned, though, is that there needs to be time to celebrate. The best thing we do at CloudApp is a Cloud9 channel in Slack. This is a place that every organization can celebrate small and big wins.

Finding time to celebrate asynchronously and also in team meetings really creates a culture that wants to continue winning and connects to a leader who can help to continue that focus.

Image Credit: rebrand cities; pexels

Joe Martin

Joe Martin

VP of Marketing

Joe Martin is currently the GM and VP of Marketing at CloudApp, a visual collaboration tool. He has more than 13 years of experience of marketing in the tech industry. Prior to his role at CloudApp, Martin was the Head of Social Analytics at Adobe where he led paid social strategy and a research team providing strategic guidance to organizations within the company. He has an M.B.A. from the University of Utah’s David Eccles School of Business, Executive education in Entrepreneurship from Stanford Graduate School of Business, a B.S. in Finance from the University of Utah and a digital marketing certificate from The Wharton School of Business at the University of Pennsylvania. His work has been published in the Associated Press, Wall Street Journal, NY Times, and other top tier outlets.

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Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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