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5 Ways to Improve Your Business Through Data Center Marketing Strategy – ReadWrite



Anas Baig

Data centers are the core of every business. They are there to handle and organize all incoming and outgoing information. No matter what business you are into, you must have a data center. But do you know that you can improve your business through a data center marketing strategy?

Data centers uphold the information of all your potential customers. They collect and maintain the record of people visiting your store, website, and social media profiles. As a result, they have a list of people that might be interested in your business. You can use all this data to devise a personalized marketing strategy for your business.

In this article, we have mentioned 5 ways to improve your business data center marketing strategy. In addition, you will also find some information about outsourcing data centers.

  1. Targeting the Right Audience

Targeting the right audience is the first and foremost requirement of every marketing strategy. You cannot achieve your desired goals without making your message reach the correct audience.

Here data centers come to your rescue. Data centers maintain the records of every person that might be interested in your business.  This data is generated through all the different resources and is then compiled into a list.

You can get a good idea about what type of people are interested in your business. And in which region your marketing strategies will be more effective. This way, data center marketing strategy helps you in reaching the right audience. Which in turn assists in growing and improving your business.

2. Social Media Marketing

Social media marketing is the most powerful tool for growing your business in the present day. It helps you in spreading your message to more people in a shorter time. It is the quickest and the most efficient marketing strategy until now.

Datacenter not only helps you in knowing your potential clients but also provides relevant information about them. You can use this information to gauge the social media platforms they might be using or are interested in. It also helps you in understanding the pain points of your targeted audience.

Once you know where to access your targeted audience, your marketing job is half done. Next, you can use the relevant social media platforms to market your business. For instance, if your targeted audience is teenagers, platforms like snap chat and TikTok are ideal for reaching them. Similarly, if you want to target people from the 80s and 90s era, Facebook is the most suitable platform.

3. Lead Generation

Just knowing your targeted audience is not enough. You must turn your potential buyers into your actual clients. This is known as lead generation.

For lead generation, your goal is to find ways to directly communicate your message to a person or organization. Here, again data centers come to your rescue. This task is not limited to using already available data, but there is a need for extracting further information.

A data center marketing strategy must be devised to collect all the relevant information like name, email address, location, and demographics of the potential client. This information helps you in reaching them directly and in persuading them to avail of your services.

4. Customized Emails

Once you have all the information about your potential client, your next task is to reach them personally. Sometimes, customized emails seem like a daunting task. But in actual it just needs some creativity and a personalized touch.

Emails are the most widely used way of reaching out to potential clients on one to one basis.  But unfortunately, most of the emails end up in the junk and spam folder and never reach the potential client. While, at the same time, others are ignored and often deleted.

It is recommended to send customized emails that are directly addressing the recipient. Moreover, the email content must address the pain point of the recipient and offer some solution or value to him. Emails that are based on personal interests are highly effective.

Curating and sending personalized emails is only possible through a data center marketing strategy. It needs extraction of personalized data which is possible through data centers only.

5. User Experience

User experience on your website, social media platforms, and customer support matters. It has an impact on your business. An efficient and responsive platform provides a better user experience than a platform with delayed response.

The speed of response on your website and other platforms is directly linked to your data center. It depends on how quickly queries reach, processed, and answered at the data center. Therefore a data center with a responsive marketing strategy plays a significant role in improving your business.

Data Center Colocation

Datacenter consumes a lot of space and a good share of resources in any organization. But they are unavoidable due to their significant role in the business operation and growth. Moreover, it needs to be efficient and secure as it is the core of the business.

Most small and medium-scale enterprises do not have the resources to maintain their data centers on their own. Here data center colocation comes to their rescue.

Datacenter colocation is like an outsourcing agency. It is a building or space well equipped with all the desired resources for running data centers like cooling systems, security, bandwidth, etc. It is operational 24/7 without any failure and ensures your customers get the best facilitation.

A reliable data center like TRG Datacenters is a cost-effective and secure solution for all your data handling. It makes your data center marketing strategy easier to manage, safe, reliable, and budget-friendly. And boost the growth of your business with its effective operation. Moreover, data center colocation also makes it easy to relocate your business or even make it virtual without any inconvenience and effect on business growth.

In a nutshell, data centers are essential for every organization regardless of whether they are in-house or are outsourced. They play a significant role in the smooth operation, improvement, and growth of the business.

Anas Baig

Product Lead

With a passion for working on disruptive products, Anas Baig is currently working as a Product Lead at the Silicon Valley based company – Securiti. He holds a degree of Computer Science from Iqra University and specializes in Information Security & Data Privacy.


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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