Video content marketing has been around for a little while. You probably use some video or plan to, since 85% of businesses already used it in 2020, according to data from Wyzowl.
But, just because a lot of teams report using video, that doesn’t mean they all have success with it. Measuring the effectiveness of a campaign can be difficult and determining success can vary depending on your goals.
6 Video Content Marketing Examples to Inspire Your Campaign
There are so many different platforms, delivery methods, and video types that it can get overwhelming just deciding where to start. The good news is that there are examples from a few different brands that can inspire your next campaign.
1. Dollar Shave Club’s Breakout Video
A great example of low-budget video content marketing that uses humor is the Dollar Shave Club’s breakout video “Our Blades Are F***ing Great.” They released it a few years ago now.
The video features founder Michael Dubin walking around their warehouse talking about how no one needs all the bells and whistles of fancy, expensive razors. He also talks about the features and benefits of their product with some pretty funny supporting bits, like someone in a bear costume.
The video cost them about $4500 to make. You can expect most videos like that to be under $10,000 as long as the background is something simple and the people in it are employees or customers.
The company may have hit a home run with their first video, but they did make some mistakes. They only geared their other marketing (like emails) toward men and that first video was pretty gender-neutral.
2. Thomson Industries Videos
You can look at Thomson Industries, Inc for a good example of a video that’s low-budget and more serious. Plus, it’s more focused and goes after a pretty specific segment of customers.
This video shows the difference between two types of screws used for industrial machines, with an actual engineer doing the talking:
To date, it’s accumulated about 130,000 views on YouTube. Not bad considering the smaller market size.
The major difference might be that they are a B2B company, although their videos seem to be aimed at educating average consumers.
Both this and the Dollar Shave Club video were low-cost by comparison to what you might see on television or somewhere else online. Even if you have less budget to work with, it’s still possible to make effective videos that get your message out.
3. LinkedIn User Video Content Marketing
You’ve probably seen someone making videos like these on social media before. They could range from a video uploaded directly by a user to an actual advertisement.
If any of your sales development reps or outside reps are comfortable with making one, LinkedIn video content marketing is a great way to build rapport with many connections at once. The nice thing about people working from home is that many probably have an office or a room to film in, too.
For example, one of my connections is an outside sales rep at Price Spider and makes weekly videos every Monday. They’re all very straightforward and he makes ones like this from his house.
The content is never aimed at one person or company but speaks to different specific situations that could relate to pain points. His recent ones have been about enforcing pricing policies for brands.
To someone outside his industry, the video may not make a lot of sense or garner much interest. But to people working in that space, it would be tough to skip since it’s just under 3 minutes and very relevant.
4. Bumble’s Snapchat Ads
Jumping back to B2C products, you can also leverage this style of video there as well. Most of the dating app companies run ads on Snapchat where a girl or a guy records a selfie video with the call-to-action being for people to download their app.
Here’s an example of a few of Bumble’s Snapchat ads:
Some of them look like there’s a tripod, but in others, the person is usually holding the camera (OkCupid does a lot of these). You can keep production costs down if this type of thing makes sense for your brand.
Even if you keep costs down with production, running the campaigns can still add up quickly. Snapchat has a pricing guide here that goes in-depth about how their platform works.
5. Popsockets Original Kickstarter Video
For ideas on a funny, very low-budget video, look to the company PopSockets. Their founder’s Kickstarter video campaign was able to hit about 150% of his goal thanks to his crazy dancing with the product:
The great thing about it is that he did most of the filming in what looks like a college classroom (he was a Philosophy professor). Interestingly, he said in this interview that a lot of tech bloggers didn’t really like the video.
The good news is that it didn’t matter because consumers loved it. Since then, the company has seen revenue of over $200 million dollars and it is continuing to grow.
It’s clear that lower-budget videos can have a massive ROI. However, sometimes it takes a bigger investment for a brand to really make a splash.
6. Squatty Potty’s Unicorn Ice Cream Video Content Marketing
Because of a few viral videos, Squatty Potty is a household name. Plus, people know where rainbow ice cream comes from thanks to this one:
Making a video that attracts over 100 million views takes work – and a big investment.
The viral video that helped Squatty Potty blow up cost about $250,000 to make. That’s a little over $180,000 per minute for the nearly 3-minute video.
If you can get your hands on that kind of money, it could absolutely be worth it. Just make sure that whoever you work with has a proven track record for creating viral campaigns.
Final Thoughts On Video Content Marketing
Video content marketing will undoubtedly continue to be a force for brands as we move into the future. You have the benefit of a wide range of video times, from 30-second clips on platforms like TikTok to longer-form content on YouTube and now Facebook Watch.
Trying some of these strategies could help you reach more customers, so hit record and see where it takes you.
Top 10 Tips to Improve Your Website Traffic
Are you looking for ways to increase your website traffic? If so, you’re in the right place!
In this post, we will discuss tips that will help drive more visitors to your site.
Traffic is essential for any business – without it, your website won’t be able to generate sales or leads.
1. Have a Business Blog
A business blog is one of the best ways to generate traffic to your website.
By creating quality content relevant to your target audience, you will be able to attract readers interested in what you have to say.
Not only will this help you increase traffic, but it will also help you build relationships with potential customers.
Here are a few tips for creating a successful business blog:
- Write quality content that is interesting and informative
- Use keyword-rich titles that will help your posts rank in search engines
- Promote your blog articles through social media and email marketing
- Engage with your readers by responding to comments and questions
2. Create Engaging Visuals
People are visual creatures and are more likely to remember something if an image accompanies it.
When you create blog posts, include images, infographics, or videos to help your readers understand and remember your content.
In addition to using visuals in your blog posts, you can also use them in your email marketing and social media campaigns.
By creating engaging visuals, you will be able to increase traffic to your website as well as improve your conversion rate.
Here are a few tips for creating engaging visuals:
- Use high-quality images that are relevant to your content
- Make sure your visuals are attention-grabbing and easy to understand
- Include a call-to-action with each visual
- Test different visuals to see what works best for your audience
- Use a mixture of visuals in your marketing campaigns
3. Leverage the Power of Video
Video is one of the most powerful tools you can use to generate traffic to your website.
People love watching videos and are likelier to watch a video than read a blog post or article.
In addition, videos are more likely to be shared on social media than other types of content.
If you want to increase traffic to your website, start creating videos that are relevant to your target audience.
Here are a few tips for creating successful videos:
- Create videos that are informative and entertaining
- Keep your videos short and to the point
- Optimize your videos for search engines
- Promote your videos through social media and email marketing
- Post them on platforms like YouTube and Vimeo
- Engage with your viewers by responding to comments and questions
4. Target Long-Tail Keywords
If you want to generate traffic from search engines, you need to target the right keywords.
Most businesses make the mistake of targeting short-tail keywords that are highly competitive.
While there is nothing wrong with targeting these keywords, you will have a much easier time ranking for long-tail keywords.
Long-tail keywords are longer and more specific, making them less competitive.
For example, if you sell shoes, a short-tail keyword would be “shoes.”
A long-tail keyword would be “women’s size 11 black dress shoes.”
Here are a few tips for targeting long-tail keywords:
- Use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer
- Identify what your target audience is searching for
- Create content that is relevant to your target keywords
- Include your target keywords in your title, meta tags, and header
- Use keyword-rich titles that will help your posts rank in search engines
5. Build Backlinks
Backlinks are links from other websites to your website.
They are an essential ranking factor in search engines and can also help you generate traffic.
The more backlinks you have, the higher your website will rank in search results.
In addition, backlinks can help you build relationships with other webmasters and influencers.
Start building backlinks if you want to generate traffic and improve your search engine ranking.
Here are a few tips for building backlinks:
- Identify websites that are relevant to your niche
- Reach out to webmasters and ask for links
- Create informative and engaging content that other webmasters will want to link to
- Submit your website to directories and web listings
- Participate in forums and discussion groups
6. Use Influencer Marketing
Influencer marketing is a type of marketing that focuses on using influencers to promote your brand.
An influencer is someone with a large following on social media or another online platform.
They can help you generate traffic, leads, and sales.
To use influencer marketing, start by identifying relevant influencers in your industry.
Then reach out to them and ask if they would be interested in promoting your brand.
Here are a few tips for using influencer marketing:
- Identify relevant influencers in your industry
- Reach out to them and ask if they would be interested in promoting your brand
- Create content that is shareable and relevant to their audience
- Offer them something in return for promoting your brand
- Monitor your results and adjust your strategy as needed
7. Build an Email List
Email marketing is a great way to generate traffic and leads.
Email marketing lets you stay in touch with your target audience and promote your brand.
In addition, email marketing can help you build relationships with your customers and prospects.
If you want to use email marketing to generate traffic, start by building an email list.
To build an email list, you must collect your target audience’s email addresses.
There are a few ways to do this:
- Use sign-up forms on your website and blog
- Include a call-to-action in your emails
- Offer something of value in exchange for email addresses
- Be sure to include a call-to-action in your emails so that your recipients know what you want them to do.
- Make sure your emails are informative and engaging.
8. Use Guest Blogging
Guest blogging is great for generating website traffic, building relationships, and improving your search engine ranking.
When you guest blog, you write an article for another website in your industry.
This gives you exposure to their audience and can help you build relationships with other webmasters.
In addition, guest blogging can help you generate traffic and improve your search engine ranking.
Here are a few tips for using guest blogging:
- Identify websites that accept guest blogs
- Reach out to them and pitch your ideas
- Write informative and engaging articles
- Include a call-to-action in your bio
9. Use Social Media
Social media is great for generating traffic, building relationships, and improving your search engine ranking.
When you use social media, you can connect with your target audience and promote your brand.
In addition, social media can help you build relationships with other webmasters and influencers.
Here are a few tips for using social media:
- Identify the social media platforms that are relevant to your niche
- Create informative and engaging content
- Engage with other users on the platform
- Include links to your website in your profile
- Monitor your results and adjust your strategy as needed
- Use hashtags to reach a wider audience
- Participate in groups and forums
- Use social media ads
10. Track, Analyze, and Repeat
The most essential part of any traffic-building strategy is to track your results.
You need to know what is working and what is not.
Without tracking, you will not be able to improve your results.
There are a few things you should track:
- website traffic
To track your results, you need to use web analytics tools.
Many web analytics tools are available, but Google Analytics is the most popular.
Once you have set up tracking, you need to analyze your results.
Look at your web traffic and see where it is coming from.
Then look at your leads and sales.
Finally, look at your conversion rate.
Once you have analyzed your results, you need to adjust your strategy.
Make changes to your website, content, and marketing campaigns.
Then track your results again and repeat the process.
Website traffic is essential if you want to succeed online.
There are many ways to get more visitors, but not all of them are effective.
To build traffic that converts, you need to focus on creating shareable content, building relationships, and tracking your results.
Following these tips can generate the traffic you need to succeed.
What are your favorite traffic-building strategies? Let us know in the comments below.
RUSSIA’S DEFAULT IS A REALITY AS GRACE MONTH IS OVER
Russia’s default has finally arrived on its sovereign debt in foreign currency for the first time in more than a century. Moscow has been unable to pay the interest on two bonds in dollars despite having enough foreign exchange reserves to do so. Investors assure that they have not received payment after the grace month.
Russia is showing the consequences of the sanctions the West has massively imposed on it after the war against Ukraine.
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For months, the country has managed to find ways and shortcuts to wade through the measures that tried to isolate the government of Vladimir Putin and make the country fall into technical default. In the end, the West has achieved its goal, albeit somewhat later than expected.
Although Russia had the capacity to meet this payment, leading economic indicators —the composite PMI sank in March and remain below 50, indicating that the economy is contracting— reveal that the country is facing one of the major economic crises of recent decades.
With double-digit inflation and several leading companies on the way out, Russia will face a deep recession and perhaps years of economic stagnation.
The one-month grace period expired on Sunday on around $100 million of trapped interest payments due May 27, a deadline that is considered an event of default if not paid in the correct currency, according to Bloomberg.
Russia’s default is also backed by other data. The International Monetary Fund (IMF) reveals that the Russian Government had a debt of around $40 billion in hard currency at the end of 2021 —a relatively small amount.
Although the total foreign debt exceeds $470 billion, only part of that amount is in foreign currency and a smaller part is still a liability to the Russian Government.
This is a clear symptom of the rapid transformation that the country is facing, both financially and economically. Russia will have to go on without the foreign capital flows that have historically helped finance investments in emerging countries.
The nation’s Eurobonds have been trading on the secondary market at very low levels since early March, while the central bank’s foreign exchange reserves remain frozen. Russia’s largest banks are cut off from the global financial system, leaving the country in isolation.
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Take Inspiration From Trending and Successful eCommerce Businesses
Believe it or not, online shopping has become a massive trend nowadays, and its popularity is increasing daily. Of course, we were already in the era of digitalization, but this entire pandemic situation has made eCommerce industries flourish more than expected in the last few years.
Nowadays, everything is digitized as people buy food, groceries, cosmetics, clothes, and even electronic gadgets online. This digital revolution has made it easier for creative founders to convert their dreams and ideas into a waking reality.
Old ways and patterns of handling businesses are changing every day, and business owners need to adapt to the fluctuating market trends. And in this, some trending eCommerce businesses have taken this eCommerce industry to a whole new level. They are ruling and conquering like a boss.
Here in this blog, we will be discussing such inspiring eCommerce businesses. So, keep reading to find out more and cope for the better.
What are The Types of eCommerce Businesses?
E-commerce businesses are not limited to one particular business model. Instead, there are various sorts of eCommerce business models as per their business offerings. So have a look at some of the highly prevalent eCommerce models.
- Business to Consumer (B2C): The process of selling from business to customer comes under B2C type E-commerce.
- Business to Business (B2B): The buying and selling process between businesses comes under the B2B type of E-commerce.
- Direct to Consumer(D2C): This new idea of selling directly to end customers without the involvement of any retailer comes under D2C type E-commerce.
- Consumer to Consumer (C2C): Consumer-to-consumer sales on platforms like eBay, Etsy, Fiver, and many more come under C2C type E-commerce.
- Consumer to Business (C2B): An individual selling their services to different businesses comes C2B type E-commerce.
Examples of Successful E-commerce Businesses
1. Warby Parker
Warby Parker is popularly known for producing designer, reliable and inexpensive frames for eyeglasses. An MBA student, Neil Blumenthal, and 3 of his friends launched this eCommerce company in 2010. They proposed the idea in 2008, and took nearly two years to implement.
Their idea of business was something very essential at that period because Luxottica (Another eyewear brand) was one of the few companies that used to sell designer and reliable frames, but they were costly as compared to Warby Parker.
Warby has a free try-on policy with free shipping and numerous return offers, and this is what the brand has adopted to stand out from the crowd and appeal to its customers.
An online Mattress retailer is helping people sleep better and comforting their sleep cycle. The whole idea behind this business model was to help people realize the importance of sleep and how an adequate amount of sleep can increase their productivity and quality of life.
Their first-ever mattress was “Universal Adaptive feel.” It was so flexible that it could easily adjust to all body types.
The 100-night free trial policy worked well for their customers and made the business model a huge success. Leesa had traditional showrooms at first, but with time they also opened online stores.
ModCloth is an eCommerce company launched in 2002, selling women’s clothing worldwide. They sell fun and quirky clothes that are not so exclusive but are comfortable and budget-friendly.
Everything about their store is creative and exciting – which customers nowadays love. The copies describing their clothes are also fun to read because every product has a name and story behind it – now, this is something very catchy.
ModCloth became a brand within a few years of its launch because of its targeted marketing strategy. They know who their target audience is and what requirements they have. Knowing this has made their business reach exceptional heights within a short period of time.
Mostly we know Amazon was launched in 1995 as an online bookstore and has been flourishing since then. Now amazon is not limited to books anymore because now it sells almost everything you can think of. From groceries to clothes and even jewelry, Amazon has it all.
Right now, Amazon is one of the largest eCommerce stores by revenue worldwide. Though amazon started with no competitors, now it has Walmart as one of its biggest competitors. Last year Amazon made a revenue of $470 billion.
Amazon has adopted a stellar marketing strategy, which is targeting the right customer and offering products at comparatively lower rates.
Shopify is a SaaS (Software-as-a-service) company that provides all the tools needed by a business to run its eCommerce business smoothly. It helps them with website building, marketing, payment processing, financial tracking, and everything in between.
It is a tech infrastructure that supports more than 2 million merchants and various operations ranging from mom-and-pop businesses to global brands. Shopify made $389 million in revenue in 2016 to $4.6 billion in revenue in 2021.
The profitability of Spotify has been improving with time because, just like every SaaS business, it has also scaled up.
LARQ is a business model that makes self-cleaning water bottles that are reusable, rechargeable, and also have some advanced features. For example, it has UVC technology used to eliminate viruses & bacteria from water bottles.
LARQ has the initiative to provide clean water to everyone. They also raised $1.7 million for the same. In addition, LARQ donates 1% of its earnings to help maintain clean water worldwide.
The product was so unique and exciting that it attracted numerous customers. As a result, many environmentalists and aware citizens switched to these LARQ bottles and saved their money from buying single-use water bottles.
7. Beer Cartel
Beer Cartel, as the name suggests, is Australia’s number one beer subscription service. It is said that some ideas sell themselves; the same was the case with this one.
Beer Cartel sells beers from all around the world to their subscribers at their doorstep. This online store gives people the freedom to select their unique beer bottles at a price better than traditional stores.
One of the significant reasons for Beer Cartel’s success is that they offer exclusive taste under budget. In addition, they have a wide range of varieties that keeps their customers interested and coming back.
8. Berlin Packaging
Berlin Packaging is well known for sourcing, designing, and even distributing containers and closures for companies like fortune and various family-owned startups.
They have always provided products at a lower cost to their customers to increase the overall efficiency of their enterprise. One interesting fact about it is that it is not a new startup; it is 80 years old, in fact. But Berlin Packaging has somehow still managed to bring their customers the latest and top-quality beer.
They started this eCommerce business model to keep up with the times, which worked out well for them.
With the introduction of eBay, Bonobos knew that the eCommerce business was getting more competitive with each passing day. So, they introduced a unique business model targeting only a super-specific audience.
This strategy of narrowing down to a particular audience helped them make loyal customers who also flourished their business in the long run. Bonobo’s success made everyone realize that focusing on the competition is not good for your business’s health.
They should focus on the value they provide to their customers, and they will reach greater heights of success.
The name of the company seems fascinating, right? Well, so is their initiative. TOMS is an eCommerce company that sells its customers quality shoes that are reliable, comfortable, designer, and inexpensive.
What separates TOMS from other similar eCommerce is that with every transaction, they will help one in need. Yes! Not only this, but they also run various social media campaigns with hashtags like #withoutshoes and many more to stand out from the crowd.
Everything about their business model is catchy and interesting, making it easier for them to drive more traffic to their online shop.
What are the Biggest Benefits of eCommerce?
Shopping in the comfort of home: eCommerce has made shopping easier and more convenient for our customers. Buying and selling things is a child’s play nowadays. As a result, our purchases are simpler, faster, less time-consuming, and not so hectic.
Markets are globalized: Now, you can shop from anywhere around the world at the convenience of your home. The impact of eCommerce on the planet can easily be visible. There are no limitations or barriers to buying from a different state or country.
Building startups is not so expensive anymore! Yes, in this era of digitalization, anyone can set up their online store at a meager cost. In addition, the operating cost is minimal because both buyers and sellers are now digital.
Technologies are evolving rapidly because of this, eCommerce businesses have to see a lot of changes frequently.
If you have an eCommerce business that is not growing as expected, you must adapt to new business models that add value to your customer’s life and your e-commerce services (my business: krishaweb dot com).
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