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7 Awesome Ways to Increase Youtube Watch Time (2021)



7 Awesome Ways to Increase Youtube Watch Time (2021)

YouTube utilizes watch-time as a modus operandi in which it uses algorithms for suggesting videos, especially in terms of ranking. YouTube has grown tremendously and is the most visited video platform site in the world. It has become an imperative source of income for influencers, advertisers, marketers and other business-related figures.

Millions upon millions of video content is available on the YouTube platform. Everyone wishes to have at least one viral video can propel their YouTube channel to the elite level. Everyone wants to gain a higher ranking to receive the most clicks and viewership.

Only the ones who have upgraded their ranking gain that privilege. However, this is not an easy challenge. It requires strategy and work. And therein lies the question, how can you increase watch time to elevate your YouTube ranking. We will discuss that in detail in the following.

What Is YouTube Watch Time?

YouTube watch time is basically the amount of time a viewer has viewed the video. It gives you an idea as to what viewers like and what attracts them. It also gives you an insight into what they dislike if they ever refuse to click on your content again.

Increase YouTube Watch Time

First things first, do you have a YouTube channel of your own? Do you hope to gain a source of income from YouTube? Your prospects can materialize when your channel acquires at least 4,000 watch hours in one year with 1,000 subscribers. Passing these criteria will enable you to apply for the YouTube Partner Program or YPP. This paves the way for you to gain monetary support from ads.

Now the real question remains, how can YouTube watch time be increased in 2021?

You will find the answers to your question below.

  • Create Quality Content Videos

YouTube was created on 14th February in 2005. It is currently the second most trafficked website in the world. 500 hours of video are uploaded on its platform every minute. The competition is naturally fierce and merciless. To crease watch time, you must upload videos that focus on standard and quality.

Content makes all the difference in this aspect. You need to empathize with their mind frame of your target demographic. You need to envision yourself according to their lens and question what kind of content would make you want to stay and watch the entire video.

The content needs to be effective, charged, and visually appealing. Once you gain an idea as to how you want to portray your videos, you will create a platform that will get you viewer traffic at a quick pace. You can also gather information from veteran YouTube rs who have ample knowledge of what makes the YouTube community tick.

  • First 15 Seconds are Crucial

There are endless amounts of YouTube content being streamed and recommended. The average YouTube viewer can only give a couple of seconds to a video that passes his page. If he happens to come across a new video from your YouTube page.

Remember that he will ask himself the following questions.

Should I look into this video?

If I click on it, should I continue watching it?

These answers lie in the first 15 seconds of your video.

If your 15 seconds do not have the effect of piquing your viewer’s curiosity? He will immediately lose interest and move on to another content. The result will be them leaving your video platform. This only serves to drive down your watch time dramatically.

This is why you need to ensure that you make the initial seconds of your video interesting and engaging to the point it captures the viewer’s interest. If you can pull off this strategy, you will gain more viewers to your page, eventually rendering you with a healthy watch time.

  • Expand Your Subscriber Base

Building upon your subscriber base is the most important thing you can do once you establish your own YouTube presence. The more viewers you receive, the more the subscriptions climb to your page. This growth in viewership directly propels the watch time of your videos the moment you upload them.

Growing your subscriber base can be tricky. So, use the following tactics to grow your subscriber base:

Optimize your YouTube Channel, promote your videos on social media accounts like Facebook, Twitter, or Instagram. You will cater to a specific audience that will provide you with organic subscriber growth.

You need to generate social proof. Social proof is similar to the scale of popularity your channel has amassed. When viewers enter your channel, they will realize that you have an impressive number of subscribers. They will subscribe as well, and through that, subscribe — and these people will become your content viewers, thereby increasing your YouTube Watch time.

  • Select Clickbait Titles & Thumbnails

YouTube Titles and thumbnails represent what the viewer will perceive as your content. When people are searching for videos about a specific subject matter, they will see a long list of titles and thumbnails, which will be the deciding factor if they want to view the video.

If your title is well designed, then you will get the benefits of attracting more subscribers to your channel. The same thumbnail and titles will be recommended to other viewers who are searching for the same content. This will render your content appealing to various advertisers who hope to capitalize on a growing YouTube channel.

  • Focus on Audience Retention

Audience retention basically is the average percentage of a YouTube video watched by viewers. Once you upload your video, you need to keep a close eye on the audience retention report. This will enable you to increase the watch hours on YouTube. Keep focusing on the audience retention of every video you upload on your YouTube Page.

The Audience Retention report will give you an insight as to where your viewership is dropping and where it is peaking. This information allows you to make the necessary modifications to retain your audience and increase traffic.

Increasing your video’s retention rate will enable you to gain more viewers attracted to your content, thereby elevating YouTube Watch Time.

  • Use Long-Tail YouTube Keywords

The usage of long-tail YouTube Keywords can benefit your subscription. The target audience will be able to drive more traffic through its usage and increase your watch time in the process. This will enable you to beat out your competitors.

There are a myriad of techniques for creating long-tail keywords for content usage. But you can acquire them in a simplistic manner which is through YouTube’s suggestion feature. Use the YouTube search bar to type in the work you know your audience is interested in. There, you will get a list of long-tail keyword ideas that you could incorporate for your own content.

You can use any form of content you want pertaining to ads, information, entertainment, etc. You will get an abundance of long-tail keyword ideas that can prove useful for the YouTube content you have built for yourself. This will eventually lead to an increase in YouTube Watch Time for your platform.

What if it comes to your knowledge that there is a way to increase Watch time on YouTube in more hours even though people have not watched your videos?

To elaborate further, if a viewer starts watching your video and continues to the next one on the playlist, you will still get credit for an increase in watch time. It also doesn’t matter if the videos in the playlist belong to other people. You will receive credit regardless.

Playlists usher viewers to a more gradual viewing experience which has the potential to increase your YouTube watch time. You can create different video playlists to encapsulate all your videos.

Make sure your playlist is organized in sequences. Ensure that the videos are based on relevant content. Playlists that are effective in gaining viewership have the ability to attract viewers to more of your videos in one viewing session. This enhances your visibility and advances your YouTube watch time.

If you are an avid YouTube user, you may have gotten a clear picture of how you can use watch time as a crucial metric measuring success on YouTube. The main prospect for any would-be YouTube influencer is to gain income or capital. YouTube has become a source of livelihood for many individuals and enterprises alike.

Generating revenue has allowed different generations of people to do what they love and create the content they like. The challenges associated with increasing the watch time may seem daunting. But in the end, it’s all the more worth it.

Munis Khan

Munis Khan works as a Digital Marketing Executive at Aspired (dotcom). He always comes with new ideas and strategies for Aspired. Besides this, he always is busy setting up business goals with beneficial marketing tactics.
Munis Khan loves to cover articles related to the digital and content marketing niche.


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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