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7 Easy Ways to Use PowerPoint Templates to Power Your Content Marketing Campaign – ReadWrite

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7 Easy Ways to Use PowerPoint Templates to Power Your Content Marketing Campaign - ReadWrite


How can you use professional PowerPoint templates in content marketing to optimize ROIs? Are you wondering how your startup business can produce better results using presentation templates? You’re at the right place. This article covers:

  1. The meaning of PowerPoint
  2. PowerPoint template definition
  3. Objectives of PowerPoint Presentation templates
  4. The importance of PowerPoint templates as a marketing content tool, and
  5. How to use PowerPoint templates to boost content marketing results

This process involves delivering presentations to consumers to entice them to switch products or services. It also means demonstrating your products or service values and new features to existing customers to help retain them.

This marketing method works for all industries, including content marketing. Since content is the driving force of digital marketing, it makes more sense to use PowerPoint to give life to your campaigns.

Even if you’re a startup proposing a new marketing initiative, displaying your marketing results, or creating informative content pieces, PowerPoint templates can help you meet your goals. It lets you collaborate on projects and achieve your targets.

But if you’re new to digital marketing, you may be thinking, “what is the meaning of PowerPoint, and what are PowerPoint templates?”

Let us tackle that before going forward;

What is PowerPoint?

PowerPoint is a software app designed to produce digital content in various formats, such as:

  • Text materials
  • Animation
  • Visuals/videos
  • Infographics
  • Statistical data and more

Marketers use PowerPoint to create these marketing materials and deliver them as presentations in slides. This method enables consumers to understand the concept of the information you present quickly.

In other words, PowerPoint is a software program that offers users the privilege to develop any slides and presentations for business and educational purposes.

What is a PowerPoint Template?

Professional PowerPoint templates are blueprints of presentation slides containing themes and content for various purposes. These include a startup marketing proposal, business plan, sales presentation, and more.

A productive template has design components, such as a custom color scheme, fonts, and other vital elements for creating well-defined presentation slides. As a result, the templates will aid you in presenting your brand story more effectively. Note that you can develop custom templates and save them for use as desired.

What is the Objective of PowerPoint Presentation Templates?

The primary objective of PowerPoint templates is to enable you to produce educational or instructive slides using text, animation, graphics, and other content formats (multimedia) to convey your brand message clearly and concisely.

Otherwise stated, the goal is to use pre-defined templates to inform or educate prospects to buy into your marketing idea. For this, your presentation should be well written or prepared with defined goals for a better return on your investments (ROIs). That way, you will succeed in stimulating users’ interests in your presentations.

Why are PowerPoint Templates Important in Content Marketing?

Using PowerPoint templates is essential because it involves using pre-designed slides that support multimedia content to convey your message. This marketing method is ideal since it saves you a considerable amount of time.

Moreover, templates ensure that all team members are consistent with your branding. Furthermore, templates make your content more interactive and can significantly enhance audience focus.

For this, almost 90% (89%) of marketers still use professional PowerPoint templates to create presentations. A further survey states that 90% of survey respondents say compelling stories in presentations are crucial in maintaining audience focus and engagement.

Besides, 70% of consumers point out that presentations with animated visuals are effective in improving engagement. Therefore, PowerPoint as a content marketing tool is vital because it allows you to use multimedia to boost audience concentration with compelling brand stories.

Thus, you can make a boring marketing content or business report more appealing to your audience with PowerPoint templates. Furthermore, this software offers security to users. How? Its digital signature helps prevent others from altering the content of PowerPoint presentations.

How to Use PowerPoint Templates to Boost Your Marketing Content Results

As you can see, professional PowerPoint templates are valuable content marketing tools for communicating your brand message to the right people with various targets. While some marketers may not realize it yet, PowerPoint templates can do much more than presentation slides.

These include:

  • Marketing and advertising your products or services
  • Measuring content and marketing performance
  • Conduct market and audience research
  • Content planning and creation processes

Given this, you can use templates to boost productivity and produce marketing content pieces that convert. Given this, let us examine how you can leverage this marketing tool for growth in your content marketing campaign.

1. Use templates to plan your content marketing campaign

While PowerPoint is known for presentation slides, it is also a resourceful component for planning your content marketing undertakings. How? This software can help strengthen your content campaigns in ways that connect with your buyer persona.

Remember that your content planning process also includes identifying the best content promotion and distribution channels for your campaign. Hence, you can use your desired presentation template to address this point. As you may already know, there are several content distribution/promotion channels.

But you can find them classified into three primary groups:

  1. Earned media
  2. Owned media, and
  3. Paid media.

If done right, your audience will quickly get your marketing messages and understand the graphic representations of what you want to convey. It reinforces the essence of your brand message so that consumers will take vital points and remember them afterward.

However, the best way to get optimal results for your content marketing campaign while improving productivity is to use pre-designed PowerPoint templates. Starting your content campaign from scratch using PowerPoint can be challenging. But it is a lot easier and quicker when working with a done-for-you template.

Hence, you will find well-designed (free and premium) PowerPoint slide templates that meet your needs. These include templates for presenting your marketing approach to stakeholders and potential clients. You can use your desired template to plan your content campaign and take your online business to the next height.

2. Use Professional PowerPoint Templates for Audience Research

To make the best of content marketing, you must research your target market to understand their needs and what they’re saying about your business. Using a PowerPoint template for audience research allows you to outline valuable pointers in prearranged blueprints for better marketing decisions.

Why is audience research essential?

Conducting audience research is crucial as it provides answers to pressing queries, such as what your target market is thinking about your products or services. As a result, you will know what marketing messages excite them and be better equipped to serve them well.

In other words, audience research lets you define your ideal buyers and help you produce personalized content that appeals to them.

3. Use the Software to Assign Tasks to Team Members

In the above section, I mentioned that PowerPoint templates allow team members to maintain brand consistency. When you assign tasks, this tool guarantees that all those working on the project maintain your branding.

The template ensures that you determine who is responsible, what is needed to actualize the project, and what to expect. Whether you’re assigning tasks for your company needs or clients’ business, it helps you secure your position as an authority in your industry.

This approach is practical, mainly where a task requires multiple undertakings to complete. It displays the quality of each member assigned to the job. Therefore, a designed blueprint will help assure that your projects succeed.

Remember, you can create different patterns for multiple projects–giving you various blueprints or models for successful content marketing campaigns.

4. Use Presentation Templates to Set Measurable Goals

Running a business without a defined goal is like driving to an unfamiliar area without a roadmap. You will get lost on the way. Similarly, a content marketing campaign without a defined objective will fail.

For this, you need to pinpoint your marketing goals and set key performance indicators (KPIs) to monitor. These could be any of the following measurables:

  • Brand awareness
  • Targeted leads
  • Email newsletter signups
  • Organic search traffic
  • Product sales, and more.

Consequently, establishing your content marketing goal gives you something to evaluate and measure your successes and failures. It helps you understand what is working–what pattern or blueprint drives the best results (and what is not working).

Accordingly, setting measurable goals impacts what content to produce often and what marketing channels to make your focus. The KPIs you establish will give you valuable data to grow your business faster.

5. Use Professional PowerPoint Templates for Content Creation

What do you think? Do marketers use professional PowerPoint templates only for presentation slides? On the contrary, earlier in this article, I answered that question. But to stress this point further, you can use these tools for content creation purposes. You may want to create a case study or infographics; these tools let you meet various content creation projects.

You can use it to creatively describe your business goals and explain your company’s business approach. What you do is, choose a template to work with, edit the content (texts and images), add your content, and customize it according to your audience persona and marketing channel.

PowerPoint presentation templates are outstanding for content creation because it is highly multipurpose and intuitive. The programs are easy to use with drag and drop features, allowing you to create content with a few clicks.

Note: If you’re developing text content, it must be well researched, written persuasively, and comply with the spatial arrangement in writing. That way, you guarantee to provide your audience with the most informative content.

The software lets you create posts for different social media networking sites. For instance, more consumers prefer to search for visuals. That may be why 65% of B2B marketers use different visual content types to drive results. Tons of templates allow you to create various visuals materials to publish on your blog and share across social media platforms.

You can create:

  • Case study
  • Infographics
  • Videos
  • Business report, and more.

Such visual content helps you engage your audience, drive organic traffic, and improve your search engine ranking.

6. Use The Software to Display Content Marketing Results

One of the best ways to figure out how your content marketing effort is stacking up is to add up the numbers. It means measuring the KPIs you set earlier in the planning stage to see what’s winning for you. For this, you can use the template to display your content marketing result.

After analyzing your campaign, you only need to choose the appropriate template and edit the content. It’s that simple! But you may ask, why is this process necessary? Because you may always have factors of uncertainty.

So, gauging your content strategy helps define the impact and effectiveness of your marketing efforts. Also, it is vital to measure campaign progress and track your activities since your endeavors may lead to higher ROIs or lower gains.

That way, you know where to make adjustments and improve for maximum results. After quantifying your marketing campaign, you can use PowerPoint slide templates to create a report of your performance.

You can reference it in your blog articles and also use it as case study material. It helps illustrate the effectiveness of your content strategy and the value of marketing content as a valuable digital asset. Besides, you can learn from the report and improve your next campaign.

7. Define Your Audience Persona Using PowerPoint Presentation Templates

Knowing your audience persona (marketing persona or buyer persona) allows you to visualize your idea buyer/reader as you develop content. And when you publish the final draft, each reader will feel as though you wrote the article for him/her.

They feel more like you’re speaking to them directly. Additionally, determining your buyer persona lets you know your customers and what they find valuable. It helps you understand how to convey your message and sell your products or services better.

As a result, you will understand where to direct your focus and prioritize changes to your offerings based on consumer behavior. It gives you a framework to build an effective content marketing plan. Consequently, using designed blueprints will help you organize vital details about your target audience, such as their:

  • Interests
  • Demographics
  • Desires
  • Social media
  • Purchasing behavior

This information is essential to help you reach your target market with the right message and convert them into leads and customers.

Wrap Up

Using professional PowerPoint templates can have a significant effect on your content marketing campaign. These content marketing tools can quickly change the way you create and distribute content.

With visual content being the best performer on social media sites, producing more content will power your marketing activities beyond our imagination. You can use different templates to make your content more appealing and increase ROIs.

Consequently, select your choice of templates to plan, execute, and produce marketing content that will take your business to the next height. Did we miss something of value? Please use the section below for your remarks.

Moss Clement

Founder

Moss Clement is an expert business writer providing article & blog post writing, ghostwriting, content marketing, proofreading, and editing services for B2B marketers. He is the founder of Moss Media, and content writer at Writers Per Hour. Moss works closely with B2B marketers, helping small & medium-size businesses build their online presence and brand reputation by delivering quality content that converts.
Connect with him on Twitter, LinkedIn.



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10 Blockchain Speakers Who Make It Easy to Understand

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Joel Comm; Blockchain Speakers


The blockchain and Bitcoin. Decentralized finance and smart contracts. Non-fungible tokens and play-to-earn gaming. The new world of Web 3 is a lot of things — but simple isn’t one of them. A few speakers manage to turn the complexity of the blockchain into concepts that are easy to understand and quick to grasp.

These men and women take questions from the audience — and have a coherent and logical explanation for anyone who knows enough to frame a good question. If you are creating an event and you want a great keynote speaker — whether in person or virtual — choose from this list.

Blockchain, Bitcoin, Decentralized Finance, Smart Contract, Non-Fungible Tokens, Play-to-Earn Gaming — Think of the Possibilities

When I study, listen, attend conferences, and get lists like this one ready — it’s a difficult process (no doubt, those of you in this business can relate).

I have listened to most of these individuals speak and usually put Joel Comm at the top of my lists because he’s so dang funny — although these speakers are listed here in no particular order.

Joel Comm
  1. Joel Comm (@joelcomm)

Joel Comm reached the blockchain world after selling a games company to Yahoo!, revealing the secrets of Google’s AdSense system, and explaining how to market on Twitter as soon as the “microblogging” platform was launched. With Travis Wright, he presents both The Bad Crypto Podcast and The Nifty Show, two podcasts that interview blockchain leaders and entrepreneurs, explaining their activities to a non-technical audience.

Igor Pejic; Blockchain Speakers
Igor Pejic
  1. Igor Pejic (@IgorPejic9)

Igor Pejic is the author of Blockchain Babel. He’s the former head of marketing at BNP Paribas Personal Finance Austria and a teacher at the University of Vienna. His experience in both the finance industry and in education has enabled him to translate blockchain technology’s jargon into understandable language and to explain why it matters. He’s seen how finance is responding to the rise of digital currencies and distributed networks, and he can explain it.

Andre De Castro
Andre De Castro
  1. Andre de Castro (@AndreTechExec)

Andre de Castro is a software engineer and a Bitcoin pioneer. He works with Fortune 500 clients, helping them to understand and prepare for the development of cryptocurrencies. He also contributed to a 2014 administrative ruling that enabled corporations and startups to trade cryptocurrencies in the US. He is an expert on the opportunities available in the blockchain world and, in particular, the possibility of earning through arbitrage across different trading platforms.

Anne Lise Kjaer
Anne Lise Kjaer
  1. Anne Lise Kjaer (@kjaerglobal)

Anne Lise Kjaer is an expert on trends. She’s the author of The Trend Management Toolkit and has talked to companies, including IKEA and Swarovski, about changing consumer fashions. The trends she’s discussed have included health tech and digitalization, but she also talks about fintech, how it’s changing, and what effect those changes will have on consumers and the companies that serve them.

Professor Lisa Short
Professor Lisa Short
  1. Lisa Short (@lisagshort)

Professor Lisa Short’s emphasis is on education. She’s the founder of Mind Shifting and the Frontier TechED Accelerator uses education to bring together small and medium-sized businesses and cutting-edge technologies. Lisa Short is also the director of Learning and Ecosystems for the United Africa Blockchain Association, which delivers blockchain and artificial intelligence education across Africa.

John Biggs
John Biggs
  1. John Biggs (@johnbiggs)

John Biggs is a journalist. Biggs has been an editor-at-large for TechCrunch.com and has written for publications including Wired, the New York Times, Linux Journal, and Popular Science. He is now news editor at CoinDesk, the world’s leading source of blockchain news, and has written books about blogging and online scams. He was also the CEO of fintech startup Freemit.com, adding real-world experience to his research and writing.

Sam Wouters
Sam Wouters
  1. Sam Wouters (@SDWouters)

Sam Wouters is a consultant at Duval Union Consulting, a consultancy firm, and is a co-author of the Digital Transformation Book, a guide to bringing digital workflows to large companies. He now focuses on Bitcoin and the blockchain, helping companies to understand how the technology works and what they can do with it.

Laura Shin
Laura Shin
  1. Laura Shin (@laurashin)

Laura Shin is the host of Unchained, one of the Web’s leading blockchain podcasts. She was senior editor at Forbes and the first mainstream journalist to take crypto as her full-time beat. She is also the author of the recent investigation of crypto’s early days: The Cryptopians: Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze. Her talks focus on the blockchain’s effects on ownership, online organization, and earning potential.

Tony Scott
Tony Scott
  1. Tony Scott (@tonyscottcio)

Tony Scott was President Barack Obama’s Chief Information Officer. He launched a 30-day Cybersecurity Sprint and directed the government’s cyber defense efforts. He also managed the net neutrality policy and oversaw the privacy issues that emerged from Apple’s suit against the FBI. He now runs the TonyScottGroup, where he gives enterprise-sized firms strategies to cope with and make the most of changing IT infrastructure and new technologies.

Elias Ahonen
Elias Ahonen
  1. Elias Ahonen (@eahonen)

Elias Ahonen’s 2016 book, Physical Bitcoins and Crypto-Currencies, was one of the first histories of digital currency. He is also the author of Blockland, a collection of stories about Bitcoin, blockchain, and cryptocurrency. He’s been active in the blockchain space since 2012 and runs a blockchain consulting company called Token Valley.

Here are a few articles for your reading pleasure and information — about these topics.

Blockchain, Bitcoin, Decentralized Finance, Smart Contract, Non-Fungible Tokens, Play-to-Earn Gaming

Most of these images were taken from the Speakers Linkedin Profiles; Thank you!

Featured Image Credit: Photo by Pressmaster; Pexels; Thank you!

Deanna Ritchie

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.



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How to Efficiently Onboard and Train Your New Hires

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Calendar


Quality employee onboarding is one of the most important things you can do for your business. You want your new hires to feel welcome and wanted as soon as they walk in. You need to give them an excellent first impression of your business and show that they matter. For many new employees, it’s essential to feel that there is a well-defined role and a clear career path.

Not only that, but a good onboarding process can make a massive difference to your retention rates and your revenue. Onboarding can also improve employee productivity and morale. And you save time and money when you don’t have to keep replacing employees.

Great onboarding starts with excellent planning. You really can’t wing it when it comes to training your new hires. Having planned training and processes for dealing with new employees is important.

Before hiring any new employees, plan out what they need to know and how you deliver it. This will also make it easier for you. For example, you’re not having to scramble to find something for them to do while trying to balance your own work.

You could also create an onboarding checklist for you and one for your new hires. This allows you to quickly know what to teach next and see clear progress and tick off what they’ve learned. It’s motivating for both parties. Even better if you have training software that allows for gamification. New hires can tick off modules as they finish them, see what’s next, achieve rewards, and more.

Once you have your onboarding training prepared, you can then use your calendar to plan it out and ensure success.

1. Set up a dedicated onboarding calendar

Many calendar apps will allow you to set up multiple calendars. So, for example, you can set up a calendar just for onboarding training, showing the full schedule.

This allows you and your new hires to look at your full calendar view with all your tasks and appointments and to look at just the training schedule on its own calendar when you need to.

It’s helpful to have both views. With the main calendar view, you can ensure no clashes and time to get to training sessions. And with the onboarding calendar, you clearly know the training and what comes next.

2. Share your calendars

You can coordinate together more efficiently by sharing your calendars. Your new employee will have other items on their calendar in addition to their onboarding training. For example, they may have previously booked medical appointments scheduled or a holiday that was already booked before they got the job. And there’s the work that they need to be involved in.

If you both share your calendars, you can easily be more flexible, if needed, and quickly rearrange sessions if something else comes up. In addition, your new hire will be able to see when you’re free, so they can book time if they need more help.

Encouraging your new employees to start, regularly use, and share their calendars is good practice for the future.

3. Set up your to-do list

Unless your only job is employee onboarding, you will have other work to fill your time. With your time split between onboarding your new hires and your everyday work, staying organized is essential. You can add a task/to-do list and make notes on many calendars to easily keep track.

This helps you balance your work with your onboarding duties. It also gives you a heads up if you’re going to have a busy week that may need extra organization and planning.

Another benefit of adding your to-do list to your calendar is seeing how much you’ve achieved. Ticking off completed tasks gives a nice hit of dopamine and is highly motivating.

4. Use time blocking to ensure you get everything done

When trying to learn something new, it can be easier to spend a solid block of time on it, rather than jump around over several sessions. Time blocking can be helpful to facilitate that.

However, time blocking involves splitting your day and week into blocks for specific tasks. This is a great way to combine your to-do list with your calendar. This can be a beneficial technique for ensuring you can fit in onboarding training and your regular tasks and meetings.

You can choose what works best for you with so many options and techniques. For example, time blocking could be one more helpful tool in your organizing arsenal.

5. Set up reminders

One of the best things about using a calendar and task lists is that you can add reminders to keep yourself on track.

When you are setting up your onboarding calendar, ensure you add in reminders where it’s helpful. This ensures that you don’t miss any meetings or tasks or your trainees.

When you’re busy, it can be easy to miss breaks and lunches. Adding reminders for these can ensure you take a breather when you should. It also provides that you don’t set yourself up for burnout.

6. Integrate with Trello

Some calendars integrate with Trello, a simple but effective project management app.

You can add tasks, checklists, and processes to Trello. It’s helpful to break down more significant tasks into smaller, more manageable tasks. It’s possible to tick them off when you’re done, which can help to motivate you and your trainees.

One other great thing about Trello is that you can set up boards and processes as a template. Then when you need it again, copy the template, rename it, and you’re ready to go.

Integrating this option with your calendar could help you manage your training better. You can also add team members and work on tasks together, aiding your trainees.

7. Bear in mind remote working

So many companies now allow remote working since the pandemic that you need to consider it. In addition, you may be training both in-office workers and remote workers to onboard them.

It’s important that your onboarding training includes your company culture and expectations, but it’s particularly important that remote workers feel part of your company.

Of course, you need to organize your time and calendar to ensure you can onboard everyone, remote or not. In addition to planning tasks and meetings, you’ll need to consider what technology you need, including cameras, Zoom, and more. Then, organize your tech in plenty of time for each meeting for success.

8. Start with a welcome pack

Once you know the start date of your next hire, add a task and a reminder on your calendar. Then send them a welcome email a few days before they start. You could even save time by writing a template for this email if you’re going to need it more than once. Then, you could set it up, keep it, and just hit send on the day.

If they’re based in-house, include practical information your new employee needs to know. Include directions, parking information, and a building map marked by their office or area. Add in where they can find vending machines or a kitchen for snacks and drinks. Include any local shops, such as bakeries or sandwich shops for food.

You’re starting them on the right foot before they’ve even walked through the door. And they will appreciate it.

Don’t forget your remote workers here. They will also appreciate a friendly, welcoming email with helpful information on start times and what to expect.

9. Use your analytics

Many calendars have excellent analytics. Office 365, for example, includes MyAnalytics, which provides information on various tasks and events. For example, you can see how many meetings you’ve had and how you spend your time.

This is helpful because you can see an overview of your onboarding training. You can check if you’re offering balanced training or leaning too heavily toward one subject. You can see whether you have covered everything or if there are any gaps.

Calendar analytics are equally helpful for improving your general productivity. You can ensure you still have the time to work on your own tasks as well as fit in onboarding.

10. Assess your onboarding regularly

Use your calendar to schedule follow-up meetings with new employees to get feedback on your onboarding processes.

Diarize time every year, at least once, to review your onboarding, look at feedback, and see how you can improve.

With quality onboarding so crucial for every business, it is vital to stay organized and on top of it. The right calendar apps can help you deliver onboarding well and keep improving.

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Featured Image Credit: Photo by Kampus Production; Pexels; Thank you!

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What Are Automated Guided Vehicles?

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Deanna Ritchie


Steam engines and conveyor belts are arguably two of the most important inventions of the industrial age. Moving water and coal by machine sparked groundbreaking changes in manufacturing. They allowed businesses to scale their production while saving time and resources. Many believe that automated guided vehicles represent the next logical step.

After all, without these innovations, the world as it is today would be impossible. The ability to move materials with ease contributed powerfully to the industrial revolution.

As time has marched on, more technologies have been invented to improve transportation, thus benefiting the manufacturing process. Many experts believe that the automated guided vehicle is the most noteworthy innovation as of late.

These machines are automatic vehicles with a guidance system that can use a variety of technologies to get from point A to point B without the need for a driver or human supervision. This invention has benefited quite a number of operations when it comes to manufacturing. AGVs can routinely and reliably transport materials from one place to another.

How Automated Guided Vehicles Work

Of course, the future of manufacturing is unknown, but it is constantly seeing upgrades from technological advancements. An automated guided vehicle (AGV) is a robotic solution to many industrial problems. It is a portable robot that moves along marked lines or wires on factory floors. It achieves this by using radio waves, cameras, magnets, or lasers for navigation.

The technologies used by each AGV differ based on design. Technologies such as LIDAR help AGVs in routing, navigation, and traffic management. Cameras help in monitoring obstacles and optimizing the path. Sensors also help in mapping the space and navigation.

Automated guided vehicles run on optimized technologies such as laser-based navigation systems and camera-based navigation systems. Both of these enhance the operation and help with better routing, traffic management, load balancing, and battery management.

These advances help make the systems safer for humans on the factory floor, as AGVs can stop if they sense someone or something is within their set path.

Laser-based navigation systems are one of the most popular types of routing and mapping systems in the industry today. Engineers pair camera-based technology with laser technology as an add-on feature. Cameras can detect the presence of traffic and easily identify obstacles better than lasers.

Camera-mounted automated guided vehicles are also extremely useful when humans are operating the system. It provides a much better view when users take the vehicle for new routines or a manned operation.

Industries Utilizing Automated Guided Vehicles

AI and self-driving cars are predicted to be the future, even in industries such as construction. However, some industries are experiencing success with automated options, and others are still adapting to AGVs. Most companies use automated guided vehicles in industrial applications. They transport heavy materials around large factories or warehouses.

For example, they help factories move raw materials or pellet goods. These are made ready to be shipped or sent off to a warehouse. Techs automate their routes and schedules in a way that they carry out operations a specific number of times within specified time increments.

While industrial applications are most common, other industries use AGVs on a smaller scale. AGVs can be applied to move materials in food processing, automotive assembly plants, and the healthcare industry.

Within hospitals, AGVs are becoming increasingly popular. Technicians program them to move linens, trash, medical waste, and even patient meals. In recent years, the theme park industry has even begun using AGVs for rides.

Benefits of Using Automated Guided Vehicle

The world of production is moving forward. There are so many benefits of incorporating an automated guided vehicle. Here are some of the most notable perks.

1. Time Management

Most notably, automated guided vehicles help cut down on human resources. Otherwise, companies spend additional resources on transporting materials back and forth. This, in turn, reduces the manual errors that occur when lifting large loads.

AGVs also improve time management by automating the routines. A simple memory chip with a navigation system and an automated routine can help the users to save time throughout pickup and transport schedules.

The incorporation of more automated systems has also been shown to save money and add more leisure time for employees. When companies don’t burden employees with simple, repetitive tasks, they can focus on more important agenda items.

AGVs prove to be extremely useful as they can transport items to a certain location without the guidance of humans. Without the need for human guidance, AGVs cut down on human error.

2. Optimizing Transport

Transporting materials through robot-enabled machines helps in automating the transport of materials, withdrawing the need for other machines, forklifts, and techniques for load management. Delegating transport to an AGV can also protect workers.

Injuries from lifting heavy items or operating forklifts incorrectly are some of the most common injuries within the workplace. Having AGVs take on this responsibility could mean avoiding workplace comp claims and potentially losing good employees.

Somewhat ironically, self-driving vehicles become simpler and safer when humans aren’t around. Separating human tasks and automated guided vehicles can optimize the transport process in multiple ways.

3. Efficiency

Incorporating AGVs benefits the overall manufacturing process, as it involves fewer man hours on simple tasks, such as transport, and it diverts them to more useful operations. An automated guided vehicle cuts down on the number of staff hours or labor required to safely handle payload and take it from one point to another. This is easily done once the load is set up on the automated guided vehicle.

Companies know that these machines are sturdy, stable, and more efficient than humans, who can carry less and usually take longer. AGVs make the transportation process both cost and time efficient.

Automated guided vehicles are a simple solution to solve transportation issues, and their application has broadened during the late 20th century. As more industries look to incorporate technology to optimize their processes and improve efficiency, they may take advantage of AGVs.

Looking at how the manufacturing industries have been utilizing this technology for years can help industries that are choosing to incorporate this technology now learn best practices. Knowing what AGVs are and recognizing their benefits can help businesses decide if they’re right for them.

Image Credit: Ready Made; Pexels; Thanks!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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