Social Media holds huge popularity when it comes to the E-commerce business. According to statistics by oberlo — 54% of people search for a product on social media. Hence, an E-commerce business needs to have a prominent online presence on various social media platforms.
Although many businesses are still at the back in the race of social media — businesses not present on social media are missing a huge opportunity to drive traffic, engage customers, and boost sales.
Ways You Can Leverage Social Media for Your E-commerce Business
Social Media users are growing day by day. For an E-commerce business, it is extremely important to drive traffic to their website and attract customers. However, social media can help to achieve it. But every online business is trying out its hands-on social media. So the competition is getting bigger. Here, the question arises, how to stay ahead in the game?
To be ahead in the race of social media and get your strong presence, here are the tactics to leverage social media for your E-commerce business. Before that let’s find out the importance of social media and top social media platforms for E-commerce business.
Why is Social Media important for E-commerce business?
Social media for E-commerce is used to advertise products. It helps to create brand awareness, grab customers, and generate sales. Look at the following benefits of social media for E-commerce business.
- Engage online customers
- Grab customers in a casual way
- Increase your online reach
- Get your brand known online
Top Social Media Platforms for E-commerce business
Facebook
Facebook is the starting point for every E-commerce business. It has nearly 2.6 billion active users means a few of your potential customers are active there.
If you haven’t yet created your profile on Facebook, you are missing a lot. Start by sharing photos, advertising, and linking important pages of your site where you want customers to land on.
Instagram
Instagram is another platform, basically used to share photos of your products. Instagram has 500+ billion users so it is obvious that your potential customers are active on the platform. Online merchants can also create shoppable posts on Instagram and tag the products.
Shoppable Instagram posts considerably simplify the purchase process of sellers on Instagram.
Twitter
Twitter is another platform having 330 million monthly active users. Sharing information and linking pages of your site is a great way to take advantage of the platform and drive traffic.
It is also great for customer experience. Connecting with customers directly and answering them is an excellent way to establish relationships with your customers. One can also run ad campaigns on Twitter and grab customers.
LinkedIn
LinkedIn is a professional platform and a perfect platform for B2B organizations. It has 772 million active users. Sharing valuable information about your products and services is an effective way to drive traffic to your E-commerce site. E-commerce business owners can join communities and groups on LinkedIn to share information and reach more people.
Snapchat
If your target audience is young, Snapchat is the best platform for you. There are over 101 million active users of the platform. It is a great way to share your behind-the-scenes photos of the company. But only a few marketers use the platform. So, it is the best time to get started with the platform and stay ahead of your competitors.
Pinterest
Pinterest is an image-based platform, perfect for sharing photos. The platform holds 442 million active users, a supreme place for marketers to sell their products. “Shop the Look” is a new feature by Pinterest to let customers buy directly from the platform.
YouTube
YouTube is a video marketing tool with 2 billion active users. There is nothing you cannot find on YouTube. It even has the answer to, How to Drink Water. This means people search for every small thing on YouTube. Your product can be next. Uploading a video of your products and tutorials on how to use them will result in increased traffic to your site.
What Will You do to Leverage Social Media for Your E-commerce Business?
- Keep your customers happy
Keeping customers happy is one of the best ways to make use of social media for your E-commerce business. Happy customers are the flag-waver of your business and a lifetime follower.
Customers feel optimistic while buying from you if they know their issues and troubles are rectified quickly.
Handling customers’ issues via social media has an added benefit to let customers know that you go the extra mile to serve them.
Social media platforms are powerful tools to build relationships with your customers. Replying to the queries of users makes them feel they are attended timely. Satisfied customers will also turn out to be a good word of mouth on social platforms. Thus, your E-commerce business will reach more and more users.
Your social media channels are the best way to let users know you a bit better. Knowing you can build the trust of users in your brand and they will turn into your customers in the future. You can tell your brand stories to let people understand you better. Another way to let people know your E-commerce business is by revealing the face of the heroes of the brand. It will make your brand friendly with social media users.
Now that your users know you deeply, it’s time to engage with them. Creating user-generated content is a great way to engage with your customers. Appreciating the users by featuring the content they share. You also need to share high-quality content, useful content, and entertaining content as well.
- Optimize Social Media Posts
Follow the trend of social media. Sharing posts that fit the platform is especially beneficial to attract the relevant kind of users. Keep an eye on the market trend and what your competitors do on social media.
Make use of the awesome features provided by the platform to welcome more business. Stay updated with the platform’s new updates and features so that you do not miss out on any approach to reach your customers.
Make keyword research, including images and videos into your social media posts.
- Invest in paid advertising
There are numerous advertising opportunities when it comes to social media. Social media advertising for your E-commerce business helps to target users who are interested in your products. Social media influencers are the ones people follow for new trends and what they use. Collaborating with social media influencers of your field is another way to extend your reach.
- Follow the 3S – Stable, Short, and Sweet
Make sure you follow the 3S – Stable, Short, and Sweet. Be consistent in your posts. Sharing unusual posts will lead to the loose interests of customers in your brand. Lengthy content is less likely to get more views.
Create content that makes users act fast with a short and sweet piece of information. No one prefers to read longer content and they even don’t have that much time. So, your posts must be to the point.
Conclusion:
Social media is a huge part of everyone’s life. So it is the best way to spread your brand’s name, generate sales, and grab loyal followers. Utilize the tactics discussed above to leverage social media for your E-commerce business to earn awareness, traffic, and sales.
Zoya Scoot
Content Head at MageComp
Zoya Scoot is a Hubspot Certified Inbound Marketing Specialist and Content Marketer at MageComp and writes about Digital Marketing, Business Tips, E-commerce blogs. She contributes to prestigious blogs like hacker noon, your story and articles factory. When she is not writing you will found her traveling, eating and listening to music.
