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7 White Hat Link Building Techniques to Improve Your Websites Ranking



Vineet Gupta

Modern SEO is a complex discipline. That’s because search engines use a wide variety of signals to determine SERP placements. And that means there are countless aspects of web pages that need attention to achieve results

But without a doubt, link building is one of the most critical parts of the SEO process. The quantity and quality of the backlinks leading to a page play a huge role in its search engine ranking. And it’s been that way since the earliest days of search

But in the old days, all backlinks counted equally. And that led to abuse in the form of link farms and other black hat linking schemes. In response, Google and other search engines cracked down on that type of manipulation and worked tirelessly to update their algorithm to detect it

Today, your site would be penalized for attempting to use black hat techniques to improve SERP performance. But there are still a variety of white hats – or legitimate, relevant – backlink building techniques that work well. And while they do take a great deal of work, time, and care to execute, the payoff is tremendous

To help, here’s a top to bottom guide on the subject. We’ll cover what white hat link building is, how it compares to black hat techniques, and the pitfalls to watch out for. Then, we’ll cover 7 white hat link-building tactics that can propel your site to the top of the search engine results pages. Let’s get to it

What is White Hat Link Building?

White hat link building refers to techniques that encourage other authority websites to link to your own. And they all rely on organic linking and not on paid placement of any kind. And the reason white hat link-building strategies aren’t penalized by search engines is that they result in links that add value to the content they appear in

Recently, even John Muller, Senior Webmaster Trends Analyst at Google, has confirmed that it is ok to outreach to the websites and share that you have a good piece published on your website and if they like it they can link to it or let their audience know about it.

White Hat Vs. Black Hat Link Building

Where white hat link building relies on generating useful, high-quality links, black hat link building typically seeks to generate backlinks by any means necessary. As SEO techniques go, they are the polar opposites of one another. And because search engines prioritize their users’ search experience above all else, they frown upon sites trying to gain relevance by resorting to tricks and inorganic linking

Common white hat SEO link-building techniques include things like including backlinks within guest posts on other sites or within a related author profile, or through relationship building with other site owners. Those relationships can then become the basis of niche edit requests, where a site owner suggests some relevant content on their site to the other site owner or proposes a barter arrangement

Black hat techniques, by contrast, are attempted shortcuts around all of that hard work. A popular one is the use of private blog networks (PBNs), which are clusters of blogs that exist for little purpose other than to be a vehicle for backlinks. And another is the use of automated link placement tools that focus on link quantity rather than quality. The thing they all have in common is that they’re risky attempts to trick search engines that can backfire spectacularly

7 White Hat Link Building Techniques

Now that you know the difference between white hat and black hat link-building techniques, it should be obvious that the former is the only viable way to achieve SEO success. It should also be obvious why that’s the case. And to help you to develop creative link-building strategies that result in high-quality white-hat links, here are 7 white hat link-building techniques that you can use to push your website to the top of the search rankings

1. High-Quality Content

The core of any link-building strategy has to be the creation of high-quality content to support it. This serves two distinct purposes. First, it creates real visitor engagement that lets search engines know that sending traffic your way is worthwhile. And second, it provides a legitimate reason for other sites to link to your content

Creating high-quality content is one of the SEO best practices that are so fundamental that it should be obvious. But creating high-quality content takes a great deal of research and work. And that’s why it’s considered a white hat technique

You have to put in the time to analyze the pages that rank well for your target keywords, and then create content that represents the best features of them all. This creates a powerful incentive for authority sites to link to your content, creating a beneficial loop that continually improves your SERP performance

2. Guest Blogging

Another powerful white hat link-building technique is to find opportunities to guest post on related, high-authority websites. 53% of marketers believe that link building helps in improving ranking in search engines. Put simply, Google values the opinions of the websites that score well in its ranking algorithm. And getting a backlink to your content from any of those sites reflects well on your site because it represents that site’s seal of approval in Google’s eyes

But you can’t simply pay an authority site to include outbound links to your own. That’s because Google’s algorithm takes the quality of your backlinks into account in addition to their origin. So you have to find a way to get those backlinks organically, which is what you achieve with guest posting. And it’s an easy but time-consuming tactic to master

You don’t have to be a renowned expert in your field to guest post and you can learn how to do guest blogging even if you don’t have much writing experience. What’s important is to do your research and create content that will add value to the site you’re guest posting on. And if you can do that, you’ll find that other sites will be quite receptive to publishing your work

3. The Skyscraper Technique

One of the additional benefits that come with creating quality content is that it enables another kind of white hat link-building tactic. It’s called the skyscraper technique, and it refers to the process of creating content that’s superior to something that already ranks well, and then working to replicate its backlinks. It’s a tactic that requires plenty of work, but that can be worth its weight in gold when done right

The way that the skyscraper technique works is a simple three-step process. They are:

  • Identify a target keyword and look for a high-ranking result for that keyword you think you can improve on
  • Create your superior content
  • Reach out to the sites that have linked to the original and ask them to consider switching their links to your superior version

The reason that this is such a great approach is that it’s less risky than creating brand-new untested content. By working to improve on something that has already attracted quality backlinks, you already know there’s ample demand for what you’re creating. And while the skyscraper technique is a little bit cut-throat as far as white hat link building goes, it’s a legitimate and viable tactic to include in your link building strategy

4. Moving Man Method

Because the internet isn’t static, content tends to come and go offline with some frequency. And you can use that to your advantage to execute another white-hat link-building tactic called the moving man method. As its name implies, it revolves around finding ways to replace links to content that’s gone offline or is otherwise inaccessible with your own

The process is simple. You begin by identifying content that has a large volume of quality backlinks, or a handful of especially valuable ones that’s either moved or gone offline. Then, you replicate that content and ask the sites that linked to the original to consider replacing those dead links with ones to your site

The hardest part of this technique is finding broken links to target in the first place. But you can begin that process by looking for competitors in your market that has rebranded or gone out of business. Then, find the sites that still have backlinks to those competitors. Once you’ve identified a missing piece of content that has plenty of broken backlinks, the rest is simple

5. Niche Edits

Another way you can build backlinks is to create content that’s specifically designed to add value to an existing high-ranking page, and then ask that page’s owner to link to it. It’s a process that’s known as making niche edits, and it’s an excellent white hat link-building technique

The reason for that is simple. It benefits both parties and has no real downsides. In other words, you gain a backlink and the site that links to you improves the value of its content, thereby protecting its own page rank

The only caveat is that some site owners will only consider making niche edits if you pay them to do it. And while there’s nothing inherently wrong with that, it can increase your costs significantly if you’re not prepared for it. So it’s best to feel out the owner of your desired linking site partner before creating too much-customized content. If they’re open to niche edits, then you’ll be clear to proceed

6. Reciprocal Linking

One of the most basic white hat link-building tactics is also the simplest to execute. It’s to link to trusted websites as your content sources and then asking them to link to your article in return. This kind of reciprocal linking makes up a large portion of earned backlinks, as all you’re doing is trading some outbound links for some inbound links to your site. Do it with a limited number of websites only to avoid any risk of creating too many 2-way backlinks

Be aware, however, that not all site owners will be willing to engage in reciprocal linking. This is especially true if your site lacks authority. There’s just not enough in it for the other site to make the effort worth it. So, although it’s not impossible to succeed with a reciprocal link-building effort early in your site’s life, it’s a tactic that becomes increasingly valuable as its status grows later on

7. Blog Commenting

Although there’s some debate about how well blog commenting works as a white hat backlink strategy, there’s reason to believe it can still play a role in your overall link-building efforts. It’s also very easy to execute. All you have to do is look for content on high-authority websites that satisfy three major criteria:

  • The content is related to your industry or the keywords you’re targeting
  • The content allows comments from visitors
  • The comment section doesn’t implement a nofollow tag

If you find a high-authority site with content that satisfies these criteria, all you have to do is leave a comment that includes a link to your website. Of course, you’ll want your comment to add something to the discussion on the page, as obvious link insertions are frowned upon and will likely be deleted. Over time, doing this will improve your site’s SERP performance and should also create some additional organic traffic

White Hat Link Building Techniques are the Core of Good SEO Strategy

The bottom line here is simple. Achieving top SERP performance involves trying to improve several facets of your site and its content simultaneously. And, because Google and the other search engines never reveal the exact composition of their ranking algorithms, it’s like trying to hit an ever-moving target

But making efforts to gain as many high-quality backlinks to your site and its content as possible has always been the one sure way to improve search performance. And although the ways that your backlinks are measured may change, their relative value will always remain high. So that means white hat link building using the methods detailed here should always be at the core of your overall SEO strategy

And taking shortcuts will only lead to penalties and even more work. So all that’s left to do is assemble your SEO strategy using the tactics here that make the most sense for your site, and then execute it with everything you’ve got

Image Credit: provided by the author; thank you!

Vineet Gupta

Digital Marketing Team Lead

Vineet is a software engineer by qualification and an online marketer by profession. He likes studying Google search algorithms and helps businesses by improving their online presence.


The Benefits of Standing Desks for Office Workers



The Benefits of Standing Desks for Office Workers

Standing desks have become increasingly popular in recent years, and for good reason.

In this article, I’ll discuss the benefits of standing desks for office workers.

The Dangers of Prolonged Sitting

Sitting for extended periods can be harmful to your health.

Prolonged sitting has been linked to various health problems, including obesity, cardiovascular disease, and type 2 diabetes.

It can also increase the risk of certain types of cancer, such as colon and endometrial cancer.

The Benefits of Standing Desks

Standing desks offer a range of benefits that can improve the health of office workers.

This is not to say that you have to stand the entire day — but forcing oneself to stand several times during the workday will significantly improve your health.

Improved posture

One of the most significant benefits of standing desks is that they can improve posture. Sitting for long periods can lead to slouching, which can cause neck and back pain.

By standing at a desk, you can maintain a more upright posture, which can reduce the risk of neck and back pain.

Tips for a Good Posture

  • Stand with your feet hip-width apart.
  • Ensure your feet are flat on the floor and your shoulders are relaxed.
  • Keep your head straight, eyes looking forward, and chin parallel to the floor.
  • Keep your arms loosely at your sides, with your elbows bent at 90 degrees.
  • Take regular breaks to move around, stretch, and relax your back, neck, and shoulders.

Increased energy levels

Standing desks can also increase energy levels, helping you to stay alert and focused throughout the day.

It’s because standing desks can improve blood circulation, which helps to deliver more oxygen and nutrients to the brain.

Improves Mood

Standing desks can also improve mood, helping to reduce stress and increase feelings of well-being.

Having a good mood in the office can have a significant impact on the productivity and overall morale of the workplace.

A good mood has been linked to improved performance, higher levels of engagement, and even better physical health for office workers.

Increased Focus and Productivity

Standing desks have also been shown to increase focus and productivity. When we sit for long periods, our bodies tend to become sluggish, and our minds start to wander.

It can lead to a decrease in focus and productivity.

In contrast, standing desks keep us alert and focused, as they require us to maintain an upright position for a while — and maintain a constant state of movement.

Here are some tips to maximize your productivity while at a standing desk:

  • Listen to Music.
  • Take Breaks.
  • Use a Footrest.
  • Keep it Clean.

Reduced Risk of Health Problems

Another benefit of standing desks is the reduced risk of health problems. Sitting for long periods has been linked to a range of health problems, including obesity, heart disease, and diabetes.

By using a standing desk, office workers can reduce their risk of these problems and maintain a healthy weight.

Additionally, standing desks have been shown to reduce the risk of certain types of cancer, including colon cancer and breast cancer.

Promotes Weight Loss

Weight loss is a benefit (from bestdesksgeek dot com) of standing desks that often goes unnoticed. Standing desks offer a great way to burn extra calories while working.

Studies suggest that standing at a desk can burn up to 50-110 extra calories per hour compared to sitting. This can add up over time and contribute to weight loss.

Better Sleep

Finally, standing desks can also help improve the quality of sleep. Sitting for long periods has been linked to poor sleep quality, as it can cause discomfort and stress.

On the other hand, standing desks promote good posture and reduce stress, which can lead to better sleep quality.

Additionally, standing desks have been shown to reduce the risk of sleep disorders, such as sleep apnea.

Cost-Benefit Analysis of Implementing Standing Desks in the Workplace

While the benefits of standing desks are numerous, they do come with a cost.

Below is a cost-benefit analysis of standing desks:

Cost of Implementation

While the benefits of standing desks are numerous, they do come with a cost.

The cost of implementation can vary depending on the type of standing desk you choose and the number of employees you need to accommodate.

It’s important to consider the cost of the desks themselves, as well as the cost of any necessary modifications to the work environment, such as electrical and plumbing upgrades.

Return on Investment (ROI)

Despite the upfront cost of implementing standing desks in the workplace, the return on investment can be substantial. Improved employee health, increased productivity, and reduced absenteeism can all lead to improved bottom-line performance.

How Incorrect Posture Can Lead To Health Issues While Using a Standing Desk?

If you work at a standing desk, it’s important to be aware of the potential health risks associated with incorrect posture.

Poor posture can lead to several health issues, including musculoskeletal problems, headaches, and fatigue.

One of the most common problems associated with incorrect posture is a pain in the neck, shoulders, and back.

This is often caused by slouching or hunching over, which puts unnecessary strain on the spine. Poor posture can also lead to tension headaches and migraines.

Fatigue is another common problem caused by incorrect posture. When you stand for long periods, it’s important to maintain good posture to avoid fatiguing your muscles.

If you slouch or hunch over, you’ll likely start to feel tired more quickly.

Incorrect posture can also cause problems with circulation. When you stand, your blood flow should be directed downwards towards your feet.

However, if you slouch or hunch over, your blood flow can be restricted, leading to dizziness, lightheadedness, and even fainting.


Are standing desks more comfortable than traditional seated desks?

Yes, standing desks are more comfortable than traditional seated desks. Standing desks offer several comfort benefits, including reduced risk of pressure injuries and improved focus and motivation.

How often should I use my standing desk?

It’s also important to use your standing desk regularly to get the most benefit from it.

Is a mat necessary when using a standing desk?

No, a mat is not hundred percent necessary, but for standing for long periods — it provides a non-slip surface for added safety.


Standing desks offer a range of benefits for office workers, including improved posture, increased focus and productivity, reduced risk of health problems, increased energy levels, and better sleep quality.

With so many benefits, it is no wonder that standing desks are becoming a popular choice for office workers around the world.

In this article, I’ve discussed the benefits of standing desks for office workers.

What benefits have you seen from your standing desk? Let us know!

Featured Image Credit: Provided by the Author; Unsplash; Thank you!

William Lowery

William is a furniture enthusiast who loves nothing more than spending his free time combing through antique stores and online auction sites in search of the perfect piece.
He is the lead author at Desks Geek, he helps others by writing “how-to guides” and “best recommendations” about desks.

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What is a Divorce from Bed and Board?



What is a divorce from bed and board?

If you are considering filing for a divorce from bed and board, it is important to understand what it entails. Commonly known as a “legal separation,” this type of dissolution of a marriage involves much more than just the two parties not living together anymore; instead, it may include property division and child custody rights, among other things.

In some cases, obtaining a bed and board divorce can even be difficult to obtain in certain states due to the laws related to separations. Regardless of your motive behind wanting or needing one, knowing all that goes into such an arrangement can help you make informed decisions regarding your future.

Overview of divorce from bed and board

A divorce from bed and board is a type of divorce that involves two parties legally separating but never actually getting divorced. It’s not uncommon for couples who want to pursue divorce proceedings to first consider this option, as it allows them to maintain the legal benefits of being married without having to endure the heartache and stress associated with an actual divorce.

What are the benefits of divorce from bed and board?

The main benefit of divorce from bed and board is that it allows couples to divide assets, establish custody rights, and make arrangements pertaining to support payments in a way that’s agreeable to both parties. This means they can move on with their lives while still enjoying many of the benefits of marriage, including being able to file jointly for taxes and having access to health insurance.

Are there downsides to divorce from bed and board?

Though divorce, from bed and board, may seem like the perfect solution for some couples, it is important to understand that it can be difficult or even impossible to obtain in certain states due to the legal definition of divorce. Additionally, some couples may find themselves stuck in a limbo-like situation if they remain legally married but live separately.

Couples should also be aware that divorce from bed and board does not dissolve a marriage — meaning the two parties are still technically married and can’t remarry without getting an actual divorce.

Filing for divorce from bed and board is a serious decision that should not be taken lightly. It’s important to consult a lawyer experienced in family law before deciding if this option is right for you. With the right guidance, you can decide what’s best for your situation and move forward with confidence.

What is a divorce from bed and board?

What are the grounds for a divorce from bed and board?

In order to file for divorce from bed and board, you must have a valid reason, such as:

  1. Adultery – Adultery is one of the most valid grounds for divorce from bed and board. It is voluntary sexual intercourse between two married people, one of whom is not the other’s legal spouse. But in many states — the judges don’t care either way.
  2. Abandonment – Abandonment involves one spouse leaving the marital home without any intention to return or provide support for at least one year.
  3. Cruelty – Cruelty can be defined as any physical or mental abuse suffered by either spouse.
  4. Separation – Separation occurs when spouses have lived apart for at least a year due to disagreements or other factors.
  5. Habitual Intemperance – Habitual intemperance is the excessive use of drugs or alcohol by one spouse.
  6. Excessive Spending – This involves one spouse spending money in a way that is detrimental to the other spouse’s financial interests.

Understanding divorce from bed and board can help you make an informed decision when considering your legal options. Before making any decisions, it’s important to consult a lawyer to ensure this is the right choice for you. With the right guidance, you can move forward with confidence.

What are the consequences of a divorce from bed and board?

The consequences of divorce from bed and board depend on the agreement reached between the two parties. Additionally, they may have difficulty remarrying in the future without obtaining an actual divorce.

Overall, this type of divorce can be a viable option for couples who are looking to divorce but wish to maintain some of the benefits of marriage. It is important to understand all of the legal implications before making any decisions, so it’s always best to consult an experienced family law attorney. With the right guidance, you can make informed decisions that are in your best interests.

How can a divorce attorney help you with this?

A divorce attorney can provide invaluable assistance, especially in cases where you’re going through a divorce from bed and board (garrettandwalker dot com, same title). They will advise you on the best course of action and ensure that all legal requirements are met. They will also work with you to create a divorce agreement and represent your interests in court if needed.

With the right guidance, you can make informed decisions that are in your best interests. If this is the right option for you, a divorce lawyer can help you to understand all the legal aspects. With a divorce attorney by your side, you can move forward with confidence.


Divorce from bed and board is a viable option for couples who wish to divorce but remain married. It can provide some of the benefits of marriage without many disadvantages. Before making any decisions, it’s important to understand all of the legal implications and consult an experienced lawyer. With the right legal guidance, you can make informed decisions that are in your best interests.

Inner Image Credit: Photos by cottonbro studio; Thank you!

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Lucas Vitale

Lucas is the Co-Founder & CEO at SEO Assistance. With a decade of experience in SEO, he has used his skillset to help grow thousands of businesses around the world.

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The Top 7 AI Podcasts You Need To Hear Now



The Top 7 AI Podcasts You Need To Hear Now

With artificial intelligence now being used to write everything from college homework to Congressional speeches, it’s more important than ever to stay on top of the latest advances in machine learning, natural language processing, and all things AI. 

We’ve brought together a list of seven of the top podcasts that track and explain the newest developments. They look behind the scenes at the technology behind the platforms, and they discuss how artificial intelligence is already upending business, marketing, data analysis, and more.

The TWIML AI Podcast 

The TWIML AI Podcast used to be known as This Week in Machine Learning & Artificial Intelligence. The new name is shorter and snappier, but the content is just as deep and complex. Hosted by Sam Charrington, the podcast has produced more than 630 weekly episodes featuring interviews with a host of guests — usually technicians and scientists—working in the field of AI. The subjects of the discussions are often fairly complex. If you want to understand the human thinking behind artificial thinking, the show is essential listening.

 The Bad AI Show 

If interviews with Stanford professors aren’t your thing, try the Bad AI Show. Hosted by Joel Comm and Travis Wright of the Bad Crypto Podcast. The pair take a fun, laidback approach to new technology, explaining clearly — and wittily — the latest developments in artificial intelligence and its practical effects. Think of the TWIML AI podcast as a Stanford lecture and the Bad AI Show as the lounge next door. It’s a fun, relaxed chat with smart people about AI topics that get everyone thinking. The show is released as both an audio and video version.

The AI Podcast

One of the biggest challenges that a discussion of AI generates is how the new technology will be applied in the real world. Noah Kravitz’s The AI Podcast has already generated almost 200 answers. Each episode features an interview with experts using artificial intelligence to further their work. They’ve included a wildlife biologist tracking endangered rhinos, an astrophysicist analyzing starlight, and language learners grappling with Arabic pronunciation and even the delivery of sports highlights. 

Data Skeptic

As you listen to those interviews with people applying AI to such a broad range of fields, it’s worth asking about the effectiveness of AI in solving those problems and whether they couldn’t be solved in an easier way. Claims for the benefits of artificial intelligence will grow, so make sure you’re also listening to Kyle Polich’s Data Skeptic. The podcast has already produced more than 470 episodes with interviews that take down the hype and take a realistic view of what AI can and can’t do.


The AI in Business Podcast 

One area where both the hype and the expectation will be highest is in business applications of artificial intelligence. Each week, on the AI in Business Podcast, Daniel Faggella, the CEO of Emerj Artificial Intelligence Research, interviews AI executives from leading firms and startups to explore how business is adapting AI and exploring the opportunities the new technology offers.



The Marketing AI Show

Business is a broad topic. The Marketing AI Show tries to narrow things down with a focus specifically on the way marketers are using artificial intelligence to improve sales. The podcast is created by the Marketing AI Institute and the Marketing AI Conference (MAICON), and it’s essential listening for anyone wondering how the new technology can help their business identify leads and improve conversions.



Eye on AI

Finally, Eye on A.I. takes a broader, more journalistic approach to the developments of artificial intelligence. Out every two weeks and hosted by New York Times correspondent Craig S. Smith, each episode features an interview with a leader pushing AI into new ground. Episodes have discussed AI in supply chain optimization and finance but they’ve also delved behind the scenes to look at issues surrounding privacy and the future of AI itself.


Featured Image Credit: Photo by Jean Balzan; Pexels; Thank you!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at

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