Do you hear that? Ping-Pong. Ping-Pong. That’s emails getting dropped into inboxes every millisecond. According to Statista, there were 319 billion emails sent yesterday. There will be 319 billion emails sent today, tomorrow, and every single day this year.
Next year that number will go up to 333 billion daily emails worldwide and by 2023 that number will be 347 billion daily emails sent.
The funny part is that on average only 20% of those emails get opened and only 2% get clicks based on data from Benchmarkemail.
Email signatures used to be something that was nice to have at the end of our emails. Not anymore.
Professional Email Signature Templates to Drive Sales
These days email signatures have become a crucial part of our content arsenal to get our recipient to click through in our email and check out our website.
If you do not have a polished and professional email signature with a clear call to action in your email – you’re missing out on potential clicks and sales.
What do people want from an email signature?
The question most of my readers ask me after skimming through examples is: How do I use email signatures to increase traffic and sales for my businesses?
Here I will review and analyze eight email signature templates you can use to increase clicks in emails you send to others — and in turn, drive sales for your business.
Growth Marketer Email Signature
Take a look at Devin’s signature above, pay attention to the following:
- This is not some fancy designed signature, it’s pretty bare-bones and it gets the job done
- Devin’s photo establishes trust with the recipient right away
- Even if you’re not into sports, this third party validation establishes legitimacy right away “The Official Communications Partner of Pac-12”
- Notice the link and call to action is not the company homepage but instead a targeted landing page for Inbound Call Center Solution. This landing page has a chatbot that talks to the visitor, prequalifies them as a lead and collect’s their contact information.
This is a rather simple email signature, with not a lot of design pizzaz in it. But you can see how Devin establishes trust with anyone he emails and gets them to click and land on a specific page on his website where he can measure engagement.
The Inbound Call Center landing page which Devin displays prominently in his signature asks whoever clicks that link to opt into a conversion funnel. Devin can measure the impact of the click-through rate and opt-in rate on that page easily.
Marketing Manager Email Signature
What do you see when you squint your eyes at Mark’s signature? Your eye probably goes to the area with the most contrast – the giant “schedule a demo” button. Ha! Pay attention to the following:
- You can see Mark hired a designer to work on his signature
- The treatment on his photo along with the font used for “Kind Regards” and the overall design and color scheme of the signature makes you appreciate what Mark does
- Based on the aesthetics of this email a recipient might be more inclined to click through on the call to action
- Including the social profiles in the signature along with the address helps build more trust with the recipient
- Schedule a demo link is a bit too forward but there is a link to the homepage as well for those who are not quite ready to get a demo
Where is your signature designer?
Most of us do not have a designer on our staff who we can quickly ask to create our email signature, so I love very bare-bones examples of email signatures such as this one below:
Here is what you should pay attention to in Nicole’s simple and yet very actionable email signature above:
- It’s minimalistic, there is no email address or phone number but it establishes trust with the personal image
- Notice the call to action is her latest blog post about Google Ads for eCommerce, and if you click on the link for the blog post you will see an email capture form on the blog
- By taking away all other elements of the signature and just asking people to read her latest article and opt-in if they’re interested in the topic she is simply pre-qualifying her leads
- The company logo is linked to the StoreYa homepage so people can still check out the site if they’d like to
What about a mobile signature?
I want to show you one last variation on this type of email signature, below is my own email signature from a few years ago. What I have found is that images take time to load on mobile devices and do not always load properly in different email clients.
I removed images from my email signature, this is pure text and loads beautifully on any device and email client:
Founder @ JustReachOut
Attract journalists. Pitch with relevance.
Latest Blog Post: list here.
About | Blog | Course
Pay attention to the following in my own mobile email signature:
- I omit all the traditional parts of an email signature such as an address, phone number, etc.
- I focus purely on click-throughs to my main website and my blog post
- I did add a few general links of About/Blog/Course
- The Small Business Marketing Tools blog post has an opt-in for 62 email templates for marketing in the sidebar — that’s my main way to capture qualified leads
- As you can see by taking away all the other information I am asking the recipient to only click on the links in my signature if they’re interested in the topic — I’m prequalifying them
Blogger Email Signature
There are a few eye-popping details in Clinton’s email signature below:
- His name is a GIF animation, if you’re viewing an email from him your eyes are immediately glued to this area on the entire email
- The calls to action are full of contrast and draw attention: “See my photos” or “Follow My Channel”
- Social channel links along with image establish credibility and trust for the recipient to click on of the calls to action
Are you a blogger or influencer?
If you’re not a blogger but are an influencer or a photographer or creative you can use this signature template to think through what you’d like to have as your main call to action in your signature.
Author Email Signature
Loretta is an author and we know that right away by that big call to action to order her book.
Pay attention to the following:
- Even if Loretta does not have a book published yet she can change the call to action to be “Sign up and get notified when my book is out” or “Preorder my book now.”
- Third-party validation and testimonials are important for authors – notice that Loretta is showing all her social profiles in her signature – this builds trust
- Playing around with color contrast could potentially help you get more clicks, for example, if Loretta changed the “order my book” call to action to be the same purple color as the area with her name it could boost her clicks
Photographer Email Signature
What’s the first thing you see in Dan’s signature?
The first thing we see when we look at Dan’s signature (above) is himself deep at work behind a camera and that amazing shot of a lion from a 4min film on YouTube. We can also see Dan’s YouTube channel has 122K views. Impressed yet? I bet that you will click on that video.
Pay attention to the following:
- Your eye always goes to an area with the most contrast. Dan’s personal photo and the lion are those two places in this email signature.
- Showcasing your work right inside a signature is an amazing way to get people to click through to your website – who would not click on that video of a lion?
- The stats of 122K views on this one video is an amazing boost to Dan’s third-party validation – it establishes trust and gets prospective customers to click through and reach out to him
HR Email Signature
Amy is an HR manager and we know right away that she is hiring. Look at that bold call to action – you can’t miss it. Even if you don’t read her email text at all and skim over her image you will see that green button letting you know she is hiring.
Pay attention to the following:
- Amy knows that if people are looking for a new job they first need to learn about the company and its culture so having social media links for the company is a must
- The email signature is very basic, not a lot of design pizzaz, but it includes all the minimal basic information Amy thinks her prospective applicants might review before clicking the green button
- The call to action leads to a page where Amy asks them some questions about what they’re looking for, takes their contact information, and then shows some open positions
Over to You
Email signatures are one of the most overlooked marketing channels to drive targeted clicks to your website and increase sales.
Represent yourself and your company well.
An email signature goes on all the emails you send back and forth every single day, it’s viewed by people who might be interested in your offering and simply do not know about it.
It’s your job to have the most up-to-date targeted call to action in your email signature. If you have a generic email signature with a simple link to your homepage you’re simply missing out.
Show your stuff.
Make sure to show people your most popular video, your best blog post, or ask them to engage with you by sharing a targeted landing page in your email signature.
I’m turning this over to you now, take these templates above and improve your email signature to get more clicks and drive more sales for your business.
Image Credit: wisestamp; thank you!
Fintech Kennek raises $12.5M seed round to digitize lending
London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.
According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.
The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:
“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”
The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:
“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”
The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.
The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.
Featured Image Credit: Photo from Kennek.io; Thank you!
Fortune 500’s race for generative AI breakthroughs
As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.
Goldman Sachs’ Cautious Approach to Implementing Generative AI
In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.
According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.
One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.
To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.
Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.
Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!
UK seizes web3 opportunity simplifying crypto regulations
As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.
Streamlining Cryptocurrency Regulations for Innovation
To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.
The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.
Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.
The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.
Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!