Do you hear that? Ping-Pong. Ping-Pong. That’s emails getting dropped into inboxes every millisecond. According to Statista, there were 319 billion emails sent yesterday. There will be 319 billion emails sent today, tomorrow, and every single day this year.
Next year that number will go up to 333 billion daily emails worldwide and by 2023 that number will be 347 billion daily emails sent.
The funny part is that on average only 20% of those emails get opened and only 2% get clicks based on data from Benchmarkemail.
Email signatures used to be something that was nice to have at the end of our emails. Not anymore.
Professional Email Signature Templates to Drive Sales
These days email signatures have become a crucial part of our content arsenal to get our recipient to click through in our email and check out our website.
If you do not have a polished and professional email signature with a clear call to action in your email – you’re missing out on potential clicks and sales.
What do people want from an email signature?
The question most of my readers ask me after skimming through examples is: How do I use email signatures to increase traffic and sales for my businesses?
Here I will review and analyze eight email signature templates you can use to increase clicks in emails you send to others — and in turn, drive sales for your business.
Growth Marketer Email Signature
Take a look at Devin’s signature above, pay attention to the following:
- This is not some fancy designed signature, it’s pretty bare-bones and it gets the job done
- Devin’s photo establishes trust with the recipient right away
- Even if you’re not into sports, this third party validation establishes legitimacy right away “The Official Communications Partner of Pac-12”
- Notice the link and call to action is not the company homepage but instead a targeted landing page for Inbound Call Center Solution. This landing page has a chatbot that talks to the visitor, prequalifies them as a lead and collect’s their contact information.
This is a rather simple email signature, with not a lot of design pizzaz in it. But you can see how Devin establishes trust with anyone he emails and gets them to click and land on a specific page on his website where he can measure engagement.
The Inbound Call Center landing page which Devin displays prominently in his signature asks whoever clicks that link to opt into a conversion funnel. Devin can measure the impact of the click-through rate and opt-in rate on that page easily.
Marketing Manager Email Signature
What do you see when you squint your eyes at Mark’s signature? Your eye probably goes to the area with the most contrast – the giant “schedule a demo” button. Ha! Pay attention to the following:
- You can see Mark hired a designer to work on his signature
- The treatment on his photo along with the font used for “Kind Regards” and the overall design and color scheme of the signature makes you appreciate what Mark does
- Based on the aesthetics of this email a recipient might be more inclined to click through on the call to action
- Including the social profiles in the signature along with the address helps build more trust with the recipient
- Schedule a demo link is a bit too forward but there is a link to the homepage as well for those who are not quite ready to get a demo
Where is your signature designer?
Most of us do not have a designer on our staff who we can quickly ask to create our email signature, so I love very bare-bones examples of email signatures such as this one below:
Here is what you should pay attention to in Nicole’s simple and yet very actionable email signature above:
- It’s minimalistic, there is no email address or phone number but it establishes trust with the personal image
- Notice the call to action is her latest blog post about Google Ads for eCommerce, and if you click on the link for the blog post you will see an email capture form on the blog
- By taking away all other elements of the signature and just asking people to read her latest article and opt-in if they’re interested in the topic she is simply pre-qualifying her leads
- The company logo is linked to the StoreYa homepage so people can still check out the site if they’d like to
What about a mobile signature?
I want to show you one last variation on this type of email signature, below is my own email signature from a few years ago. What I have found is that images take time to load on mobile devices and do not always load properly in different email clients.
I removed images from my email signature, this is pure text and loads beautifully on any device and email client:
Founder @ JustReachOut
Attract journalists. Pitch with relevance.
Latest Blog Post: list here.
About | Blog | Course
Pay attention to the following in my own mobile email signature:
- I omit all the traditional parts of an email signature such as an address, phone number, etc.
- I focus purely on click-throughs to my main website and my blog post
- I did add a few general links of About/Blog/Course
- The Small Business Marketing Tools blog post has an opt-in for 62 email templates for marketing in the sidebar — that’s my main way to capture qualified leads
- As you can see by taking away all the other information I am asking the recipient to only click on the links in my signature if they’re interested in the topic — I’m prequalifying them
Blogger Email Signature
There are a few eye-popping details in Clinton’s email signature below:
- His name is a GIF animation, if you’re viewing an email from him your eyes are immediately glued to this area on the entire email
- The calls to action are full of contrast and draw attention: “See my photos” or “Follow My Channel”
- Social channel links along with image establish credibility and trust for the recipient to click on of the calls to action
Are you a blogger or influencer?
If you’re not a blogger but are an influencer or a photographer or creative you can use this signature template to think through what you’d like to have as your main call to action in your signature.
Author Email Signature
Loretta is an author and we know that right away by that big call to action to order her book.
Pay attention to the following:
- Even if Loretta does not have a book published yet she can change the call to action to be “Sign up and get notified when my book is out” or “Preorder my book now.”
- Third-party validation and testimonials are important for authors – notice that Loretta is showing all her social profiles in her signature – this builds trust
- Playing around with color contrast could potentially help you get more clicks, for example, if Loretta changed the “order my book” call to action to be the same purple color as the area with her name it could boost her clicks
Photographer Email Signature
What’s the first thing you see in Dan’s signature?
The first thing we see when we look at Dan’s signature (above) is himself deep at work behind a camera and that amazing shot of a lion from a 4min film on YouTube. We can also see Dan’s YouTube channel has 122K views. Impressed yet? I bet that you will click on that video.
Pay attention to the following:
- Your eye always goes to an area with the most contrast. Dan’s personal photo and the lion are those two places in this email signature.
- Showcasing your work right inside a signature is an amazing way to get people to click through to your website – who would not click on that video of a lion?
- The stats of 122K views on this one video is an amazing boost to Dan’s third-party validation – it establishes trust and gets prospective customers to click through and reach out to him
HR Email Signature
Amy is an HR manager and we know right away that she is hiring. Look at that bold call to action – you can’t miss it. Even if you don’t read her email text at all and skim over her image you will see that green button letting you know she is hiring.
Pay attention to the following:
- Amy knows that if people are looking for a new job they first need to learn about the company and its culture so having social media links for the company is a must
- The email signature is very basic, not a lot of design pizzaz, but it includes all the minimal basic information Amy thinks her prospective applicants might review before clicking the green button
- The call to action leads to a page where Amy asks them some questions about what they’re looking for, takes their contact information, and then shows some open positions
Over to You
Email signatures are one of the most overlooked marketing channels to drive targeted clicks to your website and increase sales.
Represent yourself and your company well.
An email signature goes on all the emails you send back and forth every single day, it’s viewed by people who might be interested in your offering and simply do not know about it.
It’s your job to have the most up-to-date targeted call to action in your email signature. If you have a generic email signature with a simple link to your homepage you’re simply missing out.
Show your stuff.
Make sure to show people your most popular video, your best blog post, or ask them to engage with you by sharing a targeted landing page in your email signature.
I’m turning this over to you now, take these templates above and improve your email signature to get more clicks and drive more sales for your business.
Image Credit: wisestamp; thank you!
5 Ways To Grow Your Business With Technology
“I’d like my business to remain stagnant.” No entrepreneur, owner, or CEO ever uttered those words. You can be sure none ever will, either. That’s because corporate growth is always an overarching goal for any organization. Growing your business comes with its challenges, of course, like figuring out which steps will make it easiest for you to scale and expand.
One thing’s clear: You need to develop a clear-cut growth strategy. And technology needs to play a huge part in that strategy. After all, we’re living in a primarily technological world. If you’re not making the most of the tech at your fingertips, you regularly miss opportunities to strengthen your brand’s position.
Where can you start? Below are a handful of ways that you can leverage technology to grow your business’s footprint. Try these recommendations, whether you’re a micro startup or a mid-size corporation headed toward a Fortune 500 future.
1. Automate repetitive manual processes.
Is it worth automating all the mindless to-dos in your business in order to grow? Yes, especially if you do the numbers.
McKinsey research studied the ordinary tasks of several occupations. They concluded that around 33% of the tasks of six out of 10 jobs could be automated. For example, let’s say your company is modestly sized at 50 workers. If your staffers work a traditional 40-hour week, 30 of them are frittering away 13 hours. In other words, you’re losing nearly 400 hours weekly to pay employees to handle repetitive duties.
To be sure, not all tasks can be automated. However, you owe it to yourself to find ones that can. For example, is your finance department team processing payroll or inputting invoices by hand? Then, invest in software to remove the tedium—and reduce the chance of human error.
Check out your sales and services processes next. Do your salespeople or support agents have to cut and paste information? Are they forced to switch between two or more programs that don’t communicate? Look for ways to integrate those systems to free up everyone’s valuable time so they can concentrate on growth-based responsibilities.
2. Strive to make customer first impressions stickier with tech tools
Tons of articles highlight the importance of growing your business by retaining customers. It’s true that retention tends to be less expensive than acquisition. Nevertheless, you can’t hold onto your customers until you get them in the door. So put a premium on delivering impeccable first impressions that urge people to stick around.
The right type of technology can assist you in wowing your best leads via an unforgettable customer experience. Take first-time logins, for instance. Okta reports that asking a visitor to set up an account turns off 37% of prospects. So what can you do to overcome this friction point? First, you can rely on social logins to streamline the process. From the customer’s viewpoint, being able to login via already-existing Facebook, Google, or credentials is effortless. From your company’s viewpoint, you can begin marketing to yet another buyer or potential buyer.
A strong CRM can be equally beneficial to moving leads into and down your sales funnel. Once you’ve captured prospects’ data through a social sign-in, personalize future communications like emails, texts, and DMs. Only two years ago, McKinsey found that 80% of retail buyers valued the personal touch. So whether you’re in retail or not, strive for individualization to keep new buyers coming back.
3. Bring a virtual assistant to your team.
You may not have the funds to hire live customer service representatives 24/7. That’s okay. Chatbots can give your organization the ability to offer visitors self-service, even during non-business hours. And they can do it for a fraction of what you’d pay a live agent.
Not sure you’re ready to put your faith in a chatbot? A New York Times article explains that today’s AI-fueled chatbots are only getting smarter. They’re also gaining widespread acceptance, with chatbot growth poised to hit around 15% in 2022. One Gartner executive even predicts that a genuinely conversational AI chatbot program is just around the corner.
Already, some chatbots are inching toward humanlike responses. A University of Florida experiment found that about a third of people could not tell a chatbot from a real person. Consequently, there’s little harm in exploring the wide world of chatbots for your company. Your chatbot doesn’t have to be perfect to be appreciated by customers with questions who want fast answers.
4. Investigate tech solutions to tap into your data.
Tremendous amounts of data flow into your company. Yet it would be impossible for you and your team to make sense of it all. Does that mean you have to give up on finding a way to unearth your data’s insights? Not at all. You just need a tech-based data mining solution.
You have plenty of choices regarding software that can analyze data and find trends. First, though, determine where your data exists. Is it in your CRM? Or a legacy piece of software? Once you know where to find your data, you can search for highly-rated data mining systems.
Be aware that some data mining programs have been developed with specific industries in mind. These can include healthcare, finance, e-commerce, or manufacturing. It never hurts to see if something’s already been created for your sector.
5. Invest in a branded mobile app.
Mobile app use continues to rise. By 2025, one Forbes writer notes that the app market will approach $1 trillion. So why, then, doesn’t your brand have an app of its own?
This is the question a lot of business leaders are asking themselves. Offering customers the chance to interact with your company through an app makes sense. Not only does it give them an immediate connection to your organization, but it simplifies the purchasing process. At the same time, it helps buyers feel that they’re getting special treatment as you deploy push notifications and exclusive offers.
How can you make the most of your app once it’s been developed? First, make sure your customers know it exists. Lots of brands have apps that get very few downloads. The issue isn’t necessarily the app itself. It’s that they don’t know the app is available. Therefore, be diligent and consistent about talking up your app to drive higher usage and conversions.
You’re not alone if you feel that growing your business isn’t happening as fast as you like. Most leaders wish that they could get to the next plateau faster. One method to add a little speed to the process is to lean into the technologies you’re not using yet. Then, with the right combination of tech tools, you should begin to see a positive difference in your numbers.
Image Credit: Artem Podrez; Pexels; Thank you!
The Developer’s Guide to Mobile Authentication
Mobile app developers must ensure that the mobile app is effortless while keeping internal information protected and secure. Complex or repeated authentications can be frustrating for your mobile app users.
This article discusses various means of simple and secure mobile authentication, ensuring frictionless UI and UX of mobile authentication screens and data security.
What is Mobile Authentication?
Mobile authentication is a security method to verify a user’s identity through mobile devices and mobile apps. It caters to one or more authentication methods to provide secure access to any particular app, resource, or service.
Let’s look at the various mobile authentication methods developers can utilize depending on their business use case.
Mobile Authentication Methods
Email-Password and Username-Password are common types of password-based authentication. While utilizing these methods, developers should consider setting secure and robust password policies in their authentication mechanism, such as:
- Mandatory use of symbols and numbers
- Restricting the use of common passwords
- Blocking the use of profile information in passwords
These measures ensure better quality passwords and prevent user accounts from brute force and dictionary password attacks.
Limitation: Passwords are hard to remember, and typing in passwords on a small mobile screen degrades the user experience. Hence, developers must use authentication that does not compromise the security postures yet provide an appropriate user experience.
Patterns and Digit-based Authentication
The user must set a pattern or a digit-based PIN (typically 4 or 6 digits). Developers can utilize this as an authentication factor for their mobile application, as this authentication method is faster and more comfortable than entering passwords on a mobile screen.
Limitation: Both patterns and 4 or 6 digits PINs are limited. Also, users tend to use simple patterns and PINs like L or S patterns and 1234, 987654, date of birth as their password.
Users use an OTP received via SMS or email to authenticate themself. Thus, users do not have to remember a password, pattern, or PIN to access their account. At the same time, developers don’t have to implement password-based security mechanisms.
Biometric authentication uses unique biological traits of users for mobile authentication. Some common examples of biometric authentication are fingerprint scanning, face unlocks, retina scans, and vocal cadence.
Developers can implement pre-coded libraries and modules to enable authentication through mobile components like the finger scanner, camera (for facial recognition), and microphone (for voice-based identification).
It acts as a single sign-on authentication mechanism. Developers can implement this in mobile apps to use users’ login tokens from other social networking sites to allow access to the app.
Also, with social login, developers don’t need to worry about storing passwords securely and managing the password recovery option. It helps the user sign in to the mobile app without creating a separate account from within the app, hence increasing the user experience (UX).
User Interface (UI) and User Experience (UX) in Mobile Authentication
Login and registration screens are a gateway to your mobile applications; if they are a hassle, the user might not bother using the application. Thus, developers should pay a lot of attention to these screens regarding user experience and usage.
Here are some quick tips for mobile authentication screens:
- Simple Registration Process: Lengthy registration forms are a big no-no. Brainstorm essential information for creating an account via mobile application and only include those fields.
- External or Social Login: Allow users to log in via external or social accounts. This way, users don’t have to remember another password or credentials for your app.
- Facilitate Resetting: Include forget password on the login screen for good visibility and reach if the app provides password-based login. Also, setting the new password should be seamless and fast.
- Keep Users Logged In: Not logging out users on app close is helpful in a good experience. However, this depends on the type of app you offer. Developers should include MFA for better security if the app stores sensitive information or skip the stay logged-in feature altogether.
- Meaningful Error Messages: Errors and how they are handled directly impact user experience. Thus, developers should keep error messages meaningful and clearly state what went wrong and how to fix it.
Tip: Customize the mobile app keyboard for the type of input field. For example – display a numeric keyboard when asking for a PIN and include @ button when asking for an email address.
Considering the above points would result in a great and secure user experience for your mobile app users. However, if you feel executing these guidelines would take ample time, be informed that CIAM solutions are available in the market to handle all these requirements for you.
10 Practical Ways to Maximize Your After-Work Time
After work, you probably want a relaxing, stress-free night. And that makes sense. Planning activities like reading or meditating can help relieve stress when things get tough at work.
In addition, you can use this time to expand your knowledge or develop your skills. Additionally, you can engage in new experiences or pursue a passion.
The benefits of participating in these activities can range from increasing your productivity to improving your health and general well-being.
With that said, here are 10 practical ways to maximize your after-work time.
1. Tie up loose ends.
My mom had a tradition that she followed every evening when I was a child. As soon as we got home from school, we had to clean up the house. It wasn’t a long bit of cleaning — usually, she set a timer for 20-minutes. Obviously, we whined about this and the time trying to get out of it was likely longer than the actual time spent. But this effort and habit kept the house tidy and saved us from major cleanings if the cleaning had waited until the weekend.
After I finish working for the day, I will set a timer for 20-30 minutes and tidy up. Or, I can handle items on my to-do list I couldn’t do during the day. Even though that’s not a lot of time, you’d be surprised at what you can actually accomplish.
You can clean dishes, fold laundry, make a grocery list, clean your calendar, or send an important email. In addition, a timer can be a great way to tie up the day’s loose ends and help your transition from work.
2. Get a weeknight hobby.
Commit to an out-of-the-home activity after work. Some ideas could be an exercise class, volunteering, or a night out with friends. Then, rather than spending your time at home, you’ll have more time to do what you care about.
“By scheduling your time after work, you are more likely to stick to your most important ‘to-do’ items. Many people find that they are most productive when they have more to do,” says Dr. Lisa N. Folden, licensed physical therapist and naturopathic lifestyle coach, owner of Healthy Phit Physical Therapy & Wellness Consultants. “By having a scheduled event after work—especially one that can double as exercise—you have more accountability to avoid sitting around aimlessly scrolling through your phone or watching TV.”
3. Sweat it out.
Yes, I am aware. You’re well aware of the importance of physical activity. However, this still can’t be stressed enough. There is no doubt that a regular exercise program boosts your creativity, confidence, and resilience — whether in the workplace or the home.
In short, moving your body is one of the best things you can do to boost your productivity. After all, exercising relieves stress and relieves mental strain. The result? You’ll sleep better and be more energetic.
So, block out time at the end of the day — to go for a run, ride a bike, or join an exercise class. Other ideas would be playing with your pet or kids, dancing, or getting caught up on a chore.
4. Enjoy the company of those you love.
Spend quality time with those who are important to you, such as family, friends, and colleagues. Not only does it make life worthwhile, but it’s good for you too. It releases endorphins and lowers stress when you talk to your spouse, kids, siblings, parents, or friends. Even a simple phone call with a loved one can benefit your well-being.
What’s more, with friends and family, there are lots of fun things to do, such as;
- Go to a restaurant or host dinner at home.
- Visit a museum or art gallery.
- Go for a walk after dinner.
- Host a game night.
- Attend a concert or sporting event.
- Go to the movies.
- Participate in a group activity, like bowling.
- Attend classes together.
5. Address your needs.
“This may seem totally out of place in an article about getting a lot done after work, but hear me out,” writes Rachell Buell over The Muse. “While it’s very important to make the most of your time, the only way you will have enough energy to do so is by first attending to your basic needs.” Also, get plenty of sleep, eat, and relax. “By addressing these needs, you allow yourself the quintessential element to productivity: sustainability.”
“A few weeks ago, I had a serious moment of panic,” Buell shares. “Feeling completely overwhelmed by everything on my plate, I lost my cool.” Regaining my composure, I came up with a brilliant idea: a sanity list,” she added.
“The list included things like doing daily yoga and drinking 64 ounces of water every day of water and cuddling with my husband. Whenever I cross everything off my list, I feel like a million bucks, and I’m fired up for more.”
“After a long day of work, most of us need time to switch gears and give ourselves a mental break before we try to accomplish anything else,” Buell says. “Whether that’s plopping in front of the TV to catch up on the day’s news or going for a jog to take the edge off, take a moment and consider what you need to feel recharged during the week, and keep it on your sanity list.”
6. Write out your priorities.
Is there ever a time when you feel like something is a high priority when it’s not? When prioritizing productivity, it can be easy to focus on getting more done rather than considering what is really important.
At the beginning of each week, I find it helpful to prioritize everything on my to-do list. Then, during the week, I navigate my time more efficiently by determining how essential a given item is. Personally, I use the Eisenhower Matrix to assist me with this.
By figuring out where each item fits in, you can focus on where to begin. For example, when doing home projects, start with the most essential stuff — then move to the middle and lower priority stuff. With work projects, you can start the next day knowing what needs to happen in what order.
Best of all? Creating a list of priorities can help you feel accomplished even if you don’t start the project yet.
7. Get outside.
Are you familiar with “nature deficit disorder”? Initially, Richard Louv used the phrase in his book Last Child in the Woods: Saving Our Children From Nature-Deficit Disorder. Louv says our indoor lifestyles are causing a lot of health and behavioral issues.
Even if you think that’s a stretch, studies have found that we spend 92% of time indoors. And that can negatively influence our physical and mental health. Why? Because it’s a simple way to reduce stress, increase happiness, and live healthier.
Moreover, connecting with nature and the outdoors can replenish your energy.
With that in mind, Rachel Hopman, Ph.D., a neuroscientist at Northeastern University, suggests that you live by the 20-5-3 rule;
- 20-minutes. Twenty minutes is how much time you should spend outside, like at a neighborhood park, three times a week.
- 5-hours. Five hours is the minimum amount of time you should spend each month in semi-wild nature, like a forest, city, or state park.
- 3-days. You should go camping or rent a cabin three times a year to escape it all.
8. Power down.
In today’s culture, many of us are overly attached to social media and our smartphones. In fact, DataReportal estimates the average American looks at a screen for 7 hours and 4 minutes a day. So why’s that a problem? Research has found too much screen time cal lead to digital eye strain, impaired sleep, and diminished mental health.
Furthermore, too much screen time can result in information overload. And it’s also distracting when we’re trying to get things done.
Therefore, setting boundaries around your phone and social media use is vital. For example, set a timer to limit how long you play games, watch videos, or scroll on social media. If that doesn’t work, keep your phone in a different room or make sure you shut down all social media at a specific time each night.
Initially, this will be awkward. But you may be surprised how much more alive you feel when you’re away from screens. Eventually, you’ll feel re-energized rather than worn out after work.
9. Invest in yourself.
Did you know that the former CEO of Twitter, Dick Costolo, studied improv comedy? Why? Learning improv comedy improved his leadership skills.
Investing in yourself is vital to success, whether that means getting some coaching, participating in psychotherapy, taking a workshop, working on more hours for graduate school, or completing a certification program. You could also learn how to play a musical instrument, join a book club, watch a documentary, or take a language course.
Overall, you’ll succeed in your professional career whether you invest in your mind, body, or spirit.
10. Follow an evening routine.
“It’s clear that you need a specific morning routine to optimize each day and be more efficient,” writes Choncé Maddox in a previous Calendar post. However, “a successful morning routine actually starts the night before,” she adds. “Simply put, you need an effective evening routine to maximize efficiency and productivity the following day.”
So, what should your evening routine consist of? Well, that’s up to you. But, here are some suggestions worth exploring;
- Plan out your day. Look at your calendar to find out what’s on your agenda for tomorrow. Doing so gets you mentally prepared and makes any adjustments.
- Pick out your clothes. The task may sound insignificant. But it will save you a lot of time and energy that you could use elsewhere.
- Eliminate negativity and reflect. You can reflect on your day in the evening and choose gratitude over negativity.
- Read. Turn off the television and read a book while you wind down for the evening.
- Prepare meals. Mornings are already hectic. Save your sanity and energy by preparing your meals the night before.
Published First on Calendar. Read Here.
Image Credit: Karolina Grabowska; Pexels; Thank you!