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8 Reasons Why Content is King in Digital Marketing

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Balkhi


Content is king. There’s no denying that, and it’s an integral part of digital marketing.

Around 87% of marketing visionaries consider content as the core of their marketing strategy. That explains the significance of content and its influence in the digital realm.

Content is everywhere. Blogs, tweets, pictures, movies, music, ads, video games, NFTs, and more. We consume content daily in its traditional or evolved forms.

Whether you’re a giant in your respective niche or just getting started, content is the key to ensuring consistent growth.

Content helps you outdo the competition in digital rivalry. Plus, it fuels your sales funnel by enabling you to generate quality leads.

So, content is king in digital marketing. But, if you think differently, here are the eight reasons that would change your mind.

1. You Can’t Have a Digital Presence Without Content

You need content to tap into the digital world. Think of your website with no content published and without pages or blog content — just existing with no information. Would a blog like that add any value to your brand? Obviously not.

Content transforms a blank website into a platform that offers bespoke solutions. It helps you tell your story as a brand and relay the message to the target audience. Without it, your digital identity is nothing more than a parked domain name.

2. Content Helps You Connect With Your Audience

To understand the significance of content in digital marketing. First, think of how you generally communicate with your audience. No matter the mode you prefer, content helps you reach out to your current and potential customers.

People either explore search engines, social media platforms, or online communities to seek answers to their questions. And the only way to earn their trust is by providing them with the best-suited solutions.

Content enables you to generate awareness and solve problems concerning your respective niche. In addition, it helps you communicate with your audience through blogs, videos, social media posts, podcasts, and more.

Educating your audience and solving their problems is a sure-shot strategy to gain traction and become a trusted brand in the industry. Content makes it all possible.

3. Content Facilitates Value Proposition

Customers don’t associate themselves with products or services; they associate themselves with brands. You can’t outdo your competition just by offering good products or services. You have to embrace a brand persona.

Content makes it possible for you to breed brand loyalty through value proposition. It enables you to stand out among other players in your industry. How? By helping you answer the queries of your target audience.

Through content, you facilitate your audience to explore desired solutions. First, look for areas in your niche that your competitors have neglected. Then, based on the data collected, create a content strategy that boosts the topical depth concerning your niche and shoulder niches.

Your brand would grow and become more relatable with every customer query answered. You’d be adding value by providing answers that people seek. This not only sets you apart from the competition but also helps you gain the trust of your target audience.

4. Content Offers Scalability

Content has a variety of forms, text, audio, visual, virtual, augmented reality, and more. Content diversity facilitates scalability in your digital marketing strategies. In addition, it helps you tailor your messages to your audience demographics and their preferred digital platforms.

Around 43% of people research desired solutions via social media. Now, think about all the social media platforms that exist. For example, each platform has different user demographics and respective content formats for Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok.

Content enables you to leverage various digital platforms to get your message across. You can design marketing campaigns to serve best your audience profile powered by different content formats as per the use case.

5. User Generated Content

Businesses often struggle to capture quality leads, especially when they’re just getting started. There are many reasons for it. The significant one is that people find it difficult to trust new brands.

In this scenario, adding social proof to your site is one of the viable strategies you should consider. User-generated content can help you gain the trust of your target audience by showcasing the experiences of satisfied customers.

People are often reluctant to try new products. So, they rely on the experiences of others who tried the products before them. Many companies have acknowledged an average increase in conversions by 161% because of user-generated content.

User-generated content is a powerful tactic to fuel your conversions. Sometimes, it’s the final push that a customer needs to make the buying decision. Moreover, there’s no cost associated with it.

User-generated content fuels not only your conversions but also your search engine rankings. Since search engines prioritize user experience, ratings and reviews are likely to significantly impact your SERPs.

6. Content Helps You Earn Quality Backlinks

Did you know that around 91% of websites don’t get organic traffic due to an absence of backlinks?

With content, you earn quality links for your site by publishing your articles on third-party platforms. This process is called guest posting. And it’s one of the effective content marketing tactics to generate leads that are likely to convert.

Quality backlinks not just get you the desired traction on your site but also help you to build authority around topics that resonate with your niche. Moreover, backlinks help you boost your search engine rankings on targeted search queries.

That’s not all. Backlinks created via guest posts increase your reach exponentially. You’re writing on topics that appeal to your audience and publish the content on third-party sites. This helps you increase your reach exponentially and attract quality leads.

7. Content Helps You Climb the Search Engine Rankings

According to Google’s guidelines, the search engine prefers quality content above all else. That’s why around 72% of marketers consider content creation as the most effective SEO tactic.

Content is one of the most effective ways to boost your search engine rankings. This is because people use search engines to explore suitable solutions for their respective queries. And most of them don’t go past the first page to see the recommendations.

That’s why climbing search engine rankings is one of the top priorities for growing businesses in diverse industries around the globe.

To make this happen, start by finding the keywords that best represent your niche. Next, produce content on your audience’s most searched topics. Third, ensure topical depth because you’re not the only one targeting the selected keywords.

If your content addresses your audience’s queries and details, you will likely rank higher on the respective keywords. Again, this is because search engines prefer detailed content created around the respective audience’s concerns.

User experience also matters a lot for search engines. So, you must ensure that your content is readable, fresh, and comprehensive. In addition, your content should facilitate users, not overwhelm them. So, stick to the topic and keep it simple.

Overall, to climb the search engine rankings, know your audience, follow industry best practices, and create quality content as per search engine guidelines.

8. Content Facilitates Influencer Partnerships

Influencer marketing is one of the digital marketing strategies that has grown in popularity over the years. It’s one of the smart marketing tactics in which you reach out to the masses by onboarding famous personalities.

There are many reasons for the surge in influencer marketing. For starters, around 72% of customers look for reviews when purchasing. In addition, it’s reassuring for customers to know that others before them purchased a product or a service and had a decent experience.

Most influencers are as famous as renowned celebrities. So, their recommendations are often perceived to outweigh those of a layman. That’s why around 49% of customers trust recommendations given by influencers to make informed decisions.

However, finding and onboarding the right influencer can be difficult. Nano and micro-influencers just don’t have enough following, and the influencer bracket from mid-tier onwards isn’t easily persuaded.

Most partnerships don’t last long, even if you successfully onboard the right influencer. In most cases, the reason behind these failed partnerships is content. Influencers demand creative freedom, and businesses are reluctant to liberate them due to their brand image at stake.

A well-designed content strategy solves this issue once and for all. It helps you develop a message that’s well in line with your brand and resonates with the audience of the influencers onboarded.

It’s a Wrap

Many reasons prove content’s worth in digital marketing. But, those above are a few significant ones to consider.

Content is versatile and has diverse implications for all industries. It helps you connect with the target audience, generate awareness, score quality leads, initiate your sales funnel, and offer bespoke solutions.

No matter the use case, you can’t take content away from digital marketing. It has a direct or indirect impact on every strategy you create.

Featured Image Credit: Provided by the Author; Thank you!

Syed Balkhi

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry.

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Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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