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8 SEO Areas You Should Focus to Boost Your Videos’ Visibility – ReadWrite



video visibility

Did you know that 500 hours of videos are uploaded on YouTube per minute? This means that around 2.500 hours of new videos are going to be ready for you to watch once you finish this article. So, how can your video possibly stand out from the crowd and reach your target audience? Well, that’s the art of SEO.

8 SEO Areas You Should Focus to Boost Your Videos’ Visibility

The best video production companies know that their job isn’t over once they export the final cut on their piece. Optimizing a video to be indexed and rank on the search engine result pages is essential to the whole process. After all, even the best video will do little for your brand if nobody sees it.

Luckily for you, in this piece, I’m going to walk you through some crucial SEO areas that will help you boost your video’s visibility and engage audiences across all demographics and niches.

#1: Choosing the Right Hosting Platform

Your SEO strategy should begin by considering the reasons why you want your videos to rank. For instance, if you’re looking to create brand awareness and reach a massive audience, then YouTube is a great place to start.

Next up, social media sites like Facebook, Twitter, and Instagram let you natively upload videos to their platform. This tip will come extra helpful since their algorithm prioritizes native content over embedded videos hosted on other sites like YouTube or Vimeo.

But if you’re more focused on gaining on-site traffic and generating new leads, you should consider other platforms that support it. Wistia, for example, allows you to host your video yourself, and it automatically creates metadata to improve your SEO ranking.

#2: It’s Keywords-Research Time

The following step should be to conduct thorough keyword research. They are the ones that will direct people to your videos, so you must choose them wisely.

If you’re unsure about which are the best keywords for your content, then there are a couple of tools that can help you. YouTube has a suggestion feature you can use to find out which are the most appropriate long-tail keywords for your piece. Google Ads also has a keywords tool where you can type a few keywords or phrases and see the estimated number of searches for each one.

#3: Titles, Descriptions, Tags, and Filenames

Once you’ve gathered your precious keywords, it’s time to put them to use. The title, description, tags, and the filename (yes, even the file’s name) of your video should include your main keywords. These are the most important pieces of information you can add to your video for SEO since they are the ones that will show up in search results.

· Title

The title of your video should include your targeted keywords and be eye-catching, while not coming off as too clickbait-y. To aid with your SEO, they should have at least 5 words and less than 70 characters. That way, you are sure that the entire title of your piece will show up in search results.

· Description

Think of your description as the answer to why someone should click on your video. Also, make sure it includes your targeted keywords and leaves some room for a CTA or a link to your website. And don’t go over 165 characters so that the users can read the entire text in the search results.

· Tags

Tags don’t have a search value on Google, but they do on YouTube, so you must include your main keywords plus some extra phrases you think people will search to find your video.

· Filename

YouTube recommends content creators to include keywords on their filenames to improve their SEO ranking. While it’s not entirely clear how this works with their algorithm, it certainly doesn’t hurt. Name your vid something you’ll remember by avoiding generic non-findable names like “my vid,” “my vid2,” or  “” Skip those names and you will have an easier time finding the file later.


Finding your video file — boost video visibility.

#4: Creating an Effective Thumbnail

Just like a book cover, viewers judge a video by its thumbnail. While host platforms offer an auto-generated image, most of them let you customize your thumbnail (and you should).

Your thumbnail should reflect the content of your video, like a tease of what your audience is about to watch. Use a high-resolution screencap of your piece, and make sure it features human faces if you can (that way, it will connect with your viewers). An extra SEO tip is to include the title of your video on your thumbnail in a clean and legible font.

That being said, be very careful not to use a misleading thumbnail (nor a title or description, for that matter). You want your audience to trust your brand, and you will only achieve that through honest marketing and valuable content.

#5: Adding Transcripts and Captions

It’s unusual to think of it this way, but Google is essentially a database of text. So, the more text you attach to your video’s metadata, the better it will rank on search engines. This means you can also optimize your transcripts by including your main keywords.

Captions are also necessary when uploading your video on social media since most platforms play their content with the sound off by default. Platforms like YouTube offer automated closed captions, but you should check them for mistakes before making your video public.

#6: Shorter or Longer Videos, that is the Question

Google and video hosting platforms appreciate long-form content. So, if you’re into creating lengthy tutorials or vlogs for your audience, this is great news.

On the other hand, if you’re a brand looking to create videos that promote your product or service, you might want to focus on short-form content. After all, nobody has the time to sit through a long commercial.

#7: Designing a Bulletproof Landing

If you’re planning to design a landing page for your video, you should know that user experience has become an increasingly important factor in SEO ranking. So, to get more views on your video, you also need to optimize your site and make it more UX-friendly.

In May of 2020, Google announced a new update on its algorithm. The set of search criteria that the company defines as the Core Web Vitals and that you should consider when designing your landing page are:

  • Loading times: measured by how long it takes for the largest block of text or image to become visible.
  • Interactivity: measured by the time it takes a user to interact with your page.
  • Visual stability: measured by the number of elements that move around as your page loads.

To put it more blandly, you should design your website to be fast, offer engaging content that makes your audience want to interact, and have a consistent look.  Improving these metrics on your site will offer audiences a better user experience and will help you improve your SEO ranking.

visual stability on mobile
Visual stability on mobile

#8: Exclusive Embedding

If you’re embedding more than one video on your landing site, then know that most search engines will only index one video per page. My advice is to put your most important video first and at the center of your site, making it as easy as possible for users to find it.

Also, make sure the rest of the content of your site is relevant to your video. If your content feels out of place or unrelated to your video, it will likely negatively affect your video’s view count.

Parting Thoughts

In the last few years, algorithms and search engines have become a sort of intermediary between content creators and audiences across the net. And while we’ve seen plenty of tips and tricks to improve your video’s visibility on search engines, no one has the last word on SEO.

So, if you end this article with just one piece of advice in mind, it should be to create fresh, engaging, and valuable content for your audience. That is the best and most organic way to make a connection with your fanbase – one that will survive the coming and goings of algorithmic rankings.

Image Credit: Images from the author; thank you!

Victor Blasco

Victor Blasco is an audiovisual designer, video marketing expert, and founder/CEO of the explainer video company Yum Yum Videos. Besides running the business, he’s a lifelong student of Chinese philosophy and a passionate geek for all things sci-fi.


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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