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8 Web Design Tips to Build a Powerful Brand Identity

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8 Web Design Tips to Build a Powerful Brand Identity


Do you own a website? Within seconds when the visitors land on your website, can they gauge what business you have? Does your website have a user-friendly interface? Do you have the pricing of the product or service listed clearly? What is the bounce rate of your website? A lot of factors are considered while measuring the success of your website.

If you answered any of the above questions as “no,” it’s time for you to rethink how you have optimized and designed your website. If you want your website to excel in the internet world, you need to feed your website’s user experience and functionality to complement your content.

A website with good design will easily attract new visitors, convert them into leads, and deliver results beyond expectations. Additionally, staying updated on web design trends will help you stand out and remain competitive. You, by now, know that good website design is critical for brand building, and if you have been looking for website design tips, you are at the right place.

Whether you want to build a website for a multi-million dollar brand or a personal blog, branding is critical. However, almost 57% of internet users agree that they will not recommend a poorly designed website. So let us see how you can make your website stand out and make it memorable with the help of a few web design tips.

1. Colors:

The choice of color palette plays an integral role in branding. Picking colors for your brand is not only about aesthetics, but it stimulates emotions and carries with the subconscious association’s numerous characteristics and things. Therefore, before choosing a color, you need to consider its effect and associations on the human mind. This way, you will know whether it’s the right fit for your brand or not.

Keep in mind that different cultures may relate the same colors to specific things. Before finalizing anything, check what the colors meant to you and the market your business is operating in. Ensure an attractive website design for your brand, as 38% of people stop engaging with a website if they find it unattractive.

2. Fonts:

The typeface is another way of building the identity of your brand. What type of font would be appropriate for your message? Bigger, chunky fonts or lighter, cleaner fonts? Why? A particular font portrays feelings for the mood, even when no one understands. Features like font-weight, serifs, X-height, font width, rounding, and several others are proven to work together to make small yet noticeable differences.

An elaborated font in script style will make your text look detailed and elegant. On the contrary, the condensed, heavy font on the website will make the message seem urgent and hard-hitting. Of course, such minute details of the fonts may get complex at times, but it is always a good idea to work with a font family for your online assets, including the website.

3. Consistency:

To make your brand successful, you will have to make your website memorable. What can you do so that people remember things from your website? Simply repeat them. Choose consistency throughout your web design. It will help you establish the picks you have made to demonstrate your brand’s personality and evoke appropriate emotions.

Maintain consistency in colors, typography, and visuals throughout your website to ensure that your website establishes a uniform image.

4. Functionality:

What kind of functionality would prove appropriate for your website? Should it be easy to use and traditional? Or should you integrate interactive elements in it to engage your users more? The functions of your website will communicate with your users about whether your business is established and classic or exciting and innovative. Most websites generally have the top menu and dropdowns to help users navigate throughout the website and toggle between pages.

However, if you choose to change the navigation system for your website, use navigations, and succeed in uprooting expectations, your business, brand. As a result, the website will then stand out. The trick here is to consider the message that you want to convey. Then, focus on establishing great functionality for your website that fits your target audience well.

5. Mobile Optimization:

Responsive design is the newer, evolving form of development that offers flexibility to your website, irrespective of its operating device. A mobile-friendly website is not only good for SEO, but it will also load on all devices adequately. Also, 85% of adults say that a website should perform the same on mobile, as it does on desktop. You don’t know which device your users will use to visit your website, and therefore, to make it fully functional, you need to make your website mobile-friendly.

With the growing number of smartphone users, you need to think more about how your website performs on mobile devices every day.

6. Voice:

Though visual and functional elements are critical for your website, you should also consider the information and text you want to convey. No matter how perfect the visual aspects of your website are, if the brand voice doesn’t match, your brand will detract from the website completely. You should consider the overall tone, mood, and message that you want to convey. You can orient the voice of your brand in the following way.

Literal vs. Metaphorical

A literal tone will help you explain what exactly something is. On the contrary, metaphorical tone makes use of comparisons and images to explain something. A literal tone is ineffective in creating a mood and is also less emotional, whereas a metaphorical tone can. That said, though the metaphorical tone is professional, it is more innovative and illustrative than the literal tone.

7. Personality

Your brand’s voice is concerned more about what you are saying, whereas the personality of your brand is about how you say it. Using different sets of words, you can convey the same message in dramatically different ways. The style, brand image, and voice may all match, but your brand’s overall personality will tilt or skew the brand, if not correct. If looking to hone the personality of your brand, you can choose to consider the following aspect.

Respectful vs. Irreverent

If your brand has a respectful tone, it is portrayed as positive, welcoming, and friendly. Such a brand will never use a statement or language that can offend or turn the potential customers off. The brand will also not put down the counterparts or contrary approaches to their business. On the contrary, when a brand has an irreverent tone, it shrinks traditions, conventions, or expectations. They may use slang, sarcasm, or sharp humor when connecting to their target audience and say they are like-minded. Irreverent tone can be impactful and tricky as it will quickly become offensive.

8. Value Proposition:

When a visitor lands on your website for the first time, it just takes them 50 milliseconds to form the orientation of your website themselves. Is this the correct website I have landed on? Is it looking attractive and interesting? What does all this business offer? Naturally, the visitor will have such questions in mind. Hence, your website should be competent enough to answer all such questions and provide a concise and clear value proposition to your visitors.

The value proposition of your website can be a short statement at a prime location on your website. However, it is preferred that you place this statement beside the logo of your website. This way, when new visitors will read the title of your business or website, they will also see the value proposition.

In just a few words, try to explain your website’s benefits to the consumers and visitors to know what your website is about and the offerings.

Putting all the above elements together, shared as website design tips, may still not give you a website that works best. Think, if your website looks exactly the same as that of your competitor, will it stand out? Will people remember it? How do they distinguish your brand? If your website resembles another website, your users will have a bad experience. Also, know that almost 88% of users don’t return to a website after having a bad experience.

Final Words

A strong brand image is crucial for bigger corporations and is equally essential for smaller enterprises and personal blogs and websites. Correct branding will help your brand differentiate from one another, and your prospects can also quickly judge the level of quality offered.

The web is an excellent platform nowadays to build your brand. Hence it is crucial not to ignore branding when you work on your website. Ensure that you utilize all possible techniques to make it effective and powerful. Follow web design trends to represent your brand in the digital world and ensure the growth of your business. With amazing web design coupled with high-quality products and services, you can improve your brand value.

Image Credit: Provided by the author; Thank you!

Vikrant Bhalodia

Head – Operations

Head of Operations with 12+ years of multi-functional expertise across Sales & Marketing, Consulting, Web Content Management, Operations and HRM at WeblineIndia. Having passion towards technology and with multi-functional expertise in a Software Development Company based in USA and India, Vikrant loves sharing insights on optimizing the success and internet visibility of the customers’ businesses.

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Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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