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9 Natural Ways to Earn High-Quality Links

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9 Natural Ways to Earn High-Quality Links


There’s no doubt that backlinks are still an important part of SEO.

The problem is that many people try to build links the wrong way, which can get them into trouble with Google.

In this post, we will discuss nine natural ways to earn high-quality links for your website.

These methods are effective and safe and will help you improve your SEO rankings in no time.

Contents:

  • Content Marketing
  • Quora
  • HARO
  • Create Free Tools
  • eBooks
  • Reddit
  • Networking
  • Unlinked Mentions
  • Social Media

1. Content Marketing

One of the best ways to earn backlinks is through content marketing.

If you create high-quality, informative, and engaging content, people will be naturally inclined to link to it.

This is especially true if your content is relevant to their own website or blog.

Not only will this help you earn backlinks, but it will also help you attract new visitors to your site.

Here are a few tips for creating great content:

  • Make sure your content is well-researched and informative.
  • Use visuals, such as images and videos, to break up your text and make it more engaging.
  • Include calls to action, such as asking readers to share your content or sign up for your newsletter.
  • Publish your content on a regular basis. Consistency is key.

2. Quora

Quora is a popular question-and-answer website that can be a great way to earn backlinks.

If you provide helpful and insightful answers to questions, people will be more likely to link to your website.

To get the most out of Quora, make sure you:

  • Only answer questions that you know well and can provide valuable insights on.
  • Include a link to your website in your profile.
  • Make sure your answers are well-written and free of grammar or spelling errors.
  • Be polite and respectful when interacting with other users.

Remember, Quora is a community.

3. HARO

HARO, or Help a Reporter Out, is a great way to earn backlinks and get publicity for your website.

It works like this: journalists post queries on the site, looking for sources for their stories.

If you have relevant expertise, you can submit a response.

If the journalist chooses to use your response in their article, they will typically include a link back to your website.

To make the most of HARO, keep an eye out for queries that are relevant to your business or website.

When responding, be sure to:

  • Keep your responses short and to the point. Journalists are busy.
  • Include any relevant links or attachments.
  • Proofread your response before submitting it.
  • Follow up with the journalist after they publish their article.

HARO is a great way to get your name and website out there.

4. Create Free Tools

Another great way to earn backlinks is by creating free tools that people can use.

For example, if you have a website about gardening, you could create a tool that helps people calculate how much water their plants need.

Or, if you have a travel blog, you could create a packing list generator.

People are always looking for helpful tools, so this is an excellent way to get backlinks. Plus, it’s a great way to show off your expertise!

When creating free tools, be sure to:

  • Make them relevant to your niche or industry.
  • Make them easy to use and understand.
  • Include calls to action, such as asking people to link back to your site if they find your tool helpful.
  • Promote your tools through social media and other channels.

5.eBooks

Publishing an eBook is another great way to earn backlinks.

If you write a well-researched and engaging eBook, people will be more likely to link to it.

This is especially true if the content is relevant to their own website or blog.

Not only will this help you earn backlinks, but it will also help you attract new visitors to your site.

Here are a few tips for creating great eBooks:

  • Make sure your content is well-researched and informative.
  • Use visuals, such as images and videos, to break up your text and make it more engaging.

6. Reddit

Reddit is a popular social news website that can be a great way to earn backlinks.

If you post interesting, relevant, and well-written content, people will be more likely to link to it.

To get the most out of Reddit, make sure you:

  • Read the rules of each subreddit before posting.
  • Upvote and comment on other people’s posts. This will help you build up karma, which is necessary to post in some subreddits.
  • Make sure your posts are well-written and free of grammar or spelling errors.

7. Networking

Networking is another great way to earn backlinks.

If you meet someone in your industry and they like your website, they may be willing to link to it.

You can meet people by attending industry events or joining online communities.

When networking, be sure to:

  • Be polite and respectful.
  • Have business cards or a website sticker handy, so you can give them your contact information.
  • Follow up with the person after you’ve met them. Send them an email or connect with them on social media.

8. Unlinked Mentions

An unlinked mention is when someone mentions your website or brand without including a link.

For example, if someone tweets about your company but doesn’t include a link to your website, that’s an unlinked mention.

To find unlinked mentions, you can do a Google search or use a tool like Mention.

Once you’ve found an unlinked mention, reach out to the person who made it and politely ask them to include a link.

Most people will be happy to oblige.

Unlinked mentions are a great way to get backlinks from high-authority websites.

9. Social Media

Social media is a great way to earn backlinks.

When you post interesting and engaging content, people will be more likely to share it.

And, when they share it, they’ll usually include a link back to your website.

To get the most out of social media, make sure you:

  • Engage with other users.
  • Include calls to action in your posts.
  • Use hashtags and other tools to promote your content.

Social media is a great way to connect with potential customers and earn backlinks at the same time.

Final Words

Link building can be a time-consuming and difficult process.

But, if you use the natural methods mentioned in this post, you’ll be able to earn high-quality backlinks without too much effort.

By following these tips, you’ll be well on your way to building a strong backlink profile.

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A Quick Guide to Understanding Your phpMyAdmin Area

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phpMyAdmin


If you use a WordPress website, it probably uses a MySQL database. Another one that it might use is called MariaDB.

Every website needs one of those to store information like passwords, posts, and user data. When WordPress can’t connect to your MySQL database, your website probably won’t be accessible.

There are a handful of reasons why it’s important to understand how it works. Here are a few that I can think of.

  •   You may need to delete old data or tables
  •   You may need to update the titles of a ton of different posts at once
  •   An individual database table might need to be imported or exported

In order to get to the area we’re going to talk about, click “phpMyAdmin” from your website’s control panel. It may say “Access PhpMyAdmin” or some similar variation like mine does below.

Image Source: Bob Buckley; Thank you!

The next screen you should see looks like this:

Image Source: Bob Buckley; Thank you!

On the left-hand side, click the database that corresponds to your website. In my case, it’s “backupweathersite” below “New” in the tree. Then, you should be at the screen we’re talking about:

phpMyAdmin

Image Source: Bob Buckley; Thank you!

The menu highlighted in red has some useful tabs on it for doing the types of things I mentioned above. Starting with Structure, here’s what you can do with each one.

Structure

Structure is probably the most important of all the tabs because it lists the tables of your database. Each table has its own set of options, like emptying it if you want to delete all the data. You can also drop the table if you want to get rid of the entire thing completely.

Be very careful with that. Instead of deleting everything, you can clear out things like old posts by running SQL queries.

SQL

Selecting SQL will give you this screen:

phpMyAdmin area

Image Source: Bob Buckley; Thank you!

There, you can run SQL queries. For example, on one of my sites, I need to remove expired jobs pretty often. If I don’t, the database fills up even if the jobs are deleted on the frontend. This causes the site to slow down a lot, and I can’t add new posts or other data.

The solution? Running this query: delete from `wp_posts` where `post_status` = ‘expired’

That takes care of thousands of old jobs in about a second, which is pretty nice!

As a side note, the screenshots in this article are from a local WordPress installation I have for a different project.

Search

Search does what it sounds like it would. When you put something in the main search field, it will automatically go through the entire database, looking for anything that’s a match. 

Here’s a tip that might also help: you can choose to include or exclude searching specific tables if you want so it doesn’t search everything.

phpMyAdmin

Image Source: Bob Buckley; Thank you!

Query

The Query tab essentially does the same thing that the SQL tab does, except it offers guidance for creating the query. You can select the table that you want the query executed in from a dropdown and then click “Update query” to see it in the window below.

phpMyAdmin screenshot

Image Source: Bob Buckley; Thank you!

Export

Image Source: Bob Buckley; Thank you!

Export allows you to download all of the tables from your database. This is useful if you want to do manual backups periodically (although there are some great plugins that can handle that). You can export the tables in a bunch of different formats, too.

These include SQL, PDF, CSV, XML, and a handful of others that you’ve probably never heard of. Mainly, Texy! Text and YAML.

Import

The import function allows you to bring in outside database tables to yours.

phpMyAdmin

Image Source: Bob Buckley; Thank you!

You can only import a table if it doesn’t exist in the current database. If the table exists already, you will get an error, and the import won’t finish, according to DreamHost.

The file can be compressed or uncompressed in a few different formats. Those include bzip2, gzip, or zip files. Something you may not be used to is the compressed file name.

It needs to be structured like “.[format].[compression]”. An example of a common one is “.sql.zip”.

Image Source: Bob Buckley; Thank you!

 

You can choose from a handful of different formats. These include CSV, ESRI Shape File, MediaWiki Table, OpenDocument Spreadsheet, SQL, and XML.

There are also a number of different SQL compatibility modes. The compatibility mode setting will dictate how MySQL works. We won’t go into each one and talk about the differences, but your options for those are ANSI, DB2, MAXDB, MYSQL323, MYSQL40, MSSQL, ORACLE, and TRADITIONAL.

Operations in phpMyAdmin

This tab gives you the ability to perform a handful of different operations, like creating a table and renaming the database. In order to create a new table, just put in a name, and the number of columns, and click Go.

Siteground has a great tutorial for creating tables since things can get kind of complicated. Below that, you can rename the database. The check box that says “Adjust privileges” is there because MySQL does not adjust the original privileges related to the database on its own.

When you check that box, phpMyAdmin adjusts the privilege table, so users have the same privileges on the new items. If you do that, the privileges for all the database-related elements are also adjusted to the new name. That includes things like tables, columns, or procedures.

Image Source: Bob Buckley; Thank you!

This section also allows you to do things like copy the database to another one and change table collations. A collation is a set of rules that defines how to compare and sort character strings.

You probably won’t ever need to mess with things like collation, but it’s nice to be semi-familiar with that, just in case.

Image Source: Bob Buckley; Thank you!

 One other thing is that you can’t really rename a database. When you do that, phpMyAdmin will create a new one (example below) and drop the old.

phpMyAdmin area

Image Source: Bob Buckley; Thank you!

Routines in phpMyAdmin

The Routines section looks like this:

Image Source: Bob Buckley; Thank you!

“Filters” won’t do anything unless you actually select a database to search. Putting a word into the “Containing the word:” section will find all of the tables containing that word in your database.

Routines are procedures and functions that do various things, like the job data cleanup function mentioned earlier. You can add one there, and it will be displayed under that tab.

Events

In the event scheduler tab, you can create and run tasks automatically based on a schedule. The schedule can vary a lot, like running a task every couple of seconds to every few weeks. In order to use it, you will need to manually turn it on by clicking where it says “off” in the picture and then clicking “Add event”.

Image Source: Bob Buckley; Thank you!

Triggers in phpMyAdmin

A trigger is a named database object that is associated with a table and that activates when a particular event occurs for the table. You could use a trigger to perform checks of values to be inserted into a table or to perform calculations on values involved in an update.

Image Source: Bob Buckley; Thank you!

Privileges in phpMyAdmin

Image Source: Bob Buckley; Thank you!

The Privileges section allows you to make changes to current user privileges or export them to a new database. There are a handful of options for editing the privileges:

Image Source: Bob Buckley; Thank you!

Designer

The Designer tab can be kind of a mess, as you can see (it’s in the “More” dropdown):

Image Source: Bob Buckley; Thank you!

The Designer feature is a graphical way of creating, editing, and displaying phpMyAdmin relations. These relations are compatible with those created in phpMyAdmin’s relation view.

To use this feature, you need a properly configured phpMyAdmin configuration storage and must have the $cfg[‘Servers’][$i][‘table_coords’] configured. It’s unlikely you’ll ever need to do anything in this tab.

Wrapping Things Up

Going into the phpMyAdmin area for a WordPress site can be pretty daunting. If you find yourself in that position, it’s important to be familiar with all the different aspects of the dashboard. Understanding the basics of what each section does will help you navigate and get things done a little quicker with less of a headache.

Featured Image Credit: Provided by the Author; Thank you!

Bob Buckley

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How to Help Women in Business Get Past Gender Barriers to Management

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Free Your Money: Strategies for Keeping Your Money In The Best Place Possible - ReadWrite


According to a recent Women in the Workplace study from Lean In and McKinsey, the most significant barrier women face in business these days isn’t the glass ceiling. Instead, it’s the floor—the barrier to entry-level management positions.

Although women now own 4 out of every 10 businesses in the U.S. and are making great strides at the top of the career ladder, they’re still missing from entry-level and middle management positions. That’s something companies of all sizes need to address.

Women in business means greater success

It’s not just about diversity (although that’s a worthy goal in itself). Statistics suggest that hiring women for positions of leadership helps your company succeed. For example, one study from Peakon revealed that when a company’s management includes 50% or more women, its employees feel more loyal to the company and its products or services.

2017 Morgan Stanley report echoes these findings, suggesting that gender diversity in a company translates to enhanced productivity, more significant innovation in product and service design, improved decision-making, and decreased employee turnover, with an associated higher level of worker satisfaction.

Try implementing these three strategies to fix that broken rung at the bottom of the career ladder and get more women into entry-level management roles.

1. Start from the ground up.

As the Women in the Workplace study suggests, the first task for any business committed to helping increase the number of women in leadership positions is to hire and promote women more often.

Your job is to make your workplace more attractive to diverse candidates. Start with neutralizing your job notices and ads. Go over every ad line by line before you release or publicize an open position. Avoid potentially off-putting terms like “rock star” and “ninja.” Some of the more qualified female candidates might interpret those as code for “male candidates preferred.”

Also, consider following the example set by Buffer. Based on the understanding that women are far less likely than men to apply for a job if they don’t precisely match the image created by the ad, Buffer encourages all candidates to apply, even if they feel they don’t meet every single qualification.

If you want to reach more women candidates, consider going where they are. For example, open up your job search by sharing the job notice on platforms and websites with audiences with a significant female component.

2. Commit to taking action

Set actionable goals for both hiring and promoting women into first-level management. Clear establishment of metrics and a commitment to meeting those metrics can help foster positive change for your company as you seek to diversify its management.

For example, if there are two candidates, one male, and one female, the female candidate has a 50% chance of winning the job. However, if there are three female candidates and one male candidate, the possibility that one of those women will win the job goes up to 67%.

However, if you reverse that scenario, with three men and one woman, her chance of winning the job plummets. One way to combat this kind of unconscious bias is to set a concrete goal of advancing an equal number of men and women to the final round of evaluation. Creating this type of rule helps you see beyond mere lip service to the ideals of “promoting the qualified candidates” to truly evaluate your candidates based on their qualifications without unconscious bias.

Finally, seek to establish clear, neutral evaluation criteria. Ensure your hiring and promotion evaluation criteria are based on the actual duties required in the position, not on some outdated assessment that hasn’t been standardized and edited for gender neutrality.

3. Get to the root of unconscious bias.

Training evaluators and supervisors to spot and combat unconscious bias can help root out the obstacles to promoting women to leadership positions in your company. But how do you identify a bias when it’s not consciously held?

One way is to test your systems. For example, the next time your company is hiring for a potential leadership or feeder position and a female candidate is weeded out at a pre-interview stage, consider advancing her to the next round regardless. If she proves herself qualified at the interview based on the feedback you get, you might have some bias at work in your processes.

Additionally, implement committed-based evaluation processes. Groups with balanced representation can help root out and neutralize individual biases. At the same time, they can help provide a more robust assessment of each candidate’s strengths and challenges.

Published First on Due. Read Here.

Featured Image Credit: Photo by RODNAE Productions; Pexels; Thank you!

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Simplifying AI Can Optimize Your Entire Business

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Simplifying AI Can Optimize Your Entire Business


Artificial intelligence is becoming less of a futuristic technology and a more integral aspect of today’s business landscape.

The usage of AI across the business universe is revolutionizing every industry, and Gartner reports that at least 75% of organizations use deep neural networks today.

In financial departments, AI is automating menial tasks and reducing errors in traditional manual workflows.

AI’s unfounded fears

There’s no doubt that businesses utilizing the right AI for the right reasons are seeing exponential benefits. Unfortunately, not every business unit is as excited about the available AI solutions that finance departments are gifted with. Change management is a significant component of failure when implementing any transformative technology.

Many humans still have unfounded fears about it gaining sentience or replacing them, and workers are wary of becoming obsolete once their daily tasks are automated.

But that’s never been the point of AI, machine learning, and automation because they augment human intelligence.

Humans are still very necessary

Take OpenAI’s GPT-3 and Dall-E 2 text- and image-generating models for example. Although they can generate a 1,000-word blog post with images within seconds, there could be a lot of legal liability issues if you were to publish raw content generated by one of these models directly on your website.

The content is never 100% accurate; human interaction is still essential to train, implement, and use AI across the business.

Simplifying AI for the average worker

AI data sets and outputs need to remain accessible, and making them accessible means tapping into everyone throughout the organization to apply their professional judgment to the data sets. This provides the machine’s velocity, variety, and veracity as it learns.

AI in financial departments

AI’s use in financial departments is so successful because payroll, compliance, accounting, taxes, etc., is complicated — especially when you’re a multinational corporation or utilizing the remote global workforce unlocked by the pandemic.

Expansive data sets

But you can import expansive data sets into AI to make it more useful. Streamlining all of this and optimizing processes not only reduces errors, but it frees up human workers to perform more advanced analytics that are closer to the reason they got into the industry in the first place.

How simplifying AI can open up usage possibilities

Simplifying AI for the average worker means they can focus on less menial, more innovative tasks and accomplish much more in less time.

GPT-3 and Dall-E 2 may not have flawless, production-ready outputs, but they utilize neural networks on large datasets of about 175 billion parameters across 45TB of text data. As a result, they’re perfect for ideation and conceptual work to get a firm visual image of the final product to work from.

Pass it around

Although their outputs seem wildly different (text versus images), both of OpenAI’s creations work similarly. While it seems like AI leads to faster advancements, what really happens is we discover one important concept that opens the door to new possibilities.

This is why getting the technology in as many hands as possible is important to see how others find use in the outputs it creates.

How AI brings more value to a business

As the quality of content-generating AI debate rages in the media and online forums, the technology’s uses for internal business functions are even more remarkable.

New ways of looking at things — skilled data scientists

AI across the business continues to open new ways of looking at things and allows skilled data scientists to develop complex models to predict anything you need to know — from machine health to possible market conditions and forecasting.

AI across the business can and will go beyond personal assistants, voice-to-text, and personalized recommendations to bring value to the roles of individual employees.

Better use of time

Leveraging specific AI technologies throughout the business keeps human workers at every level working only on tasks that cannot be automated. This includes processing exceptions to the rules (which there will always be), analyzing AI-generated outputs, and more.

Instead of spending our days manually putting together reports, we will be analyzing pre-generated reports and making advanced intelligent decisions.

Embracing artificial intelligence

When GPT-3 and Dall-E 2 were released, both writers and designers feared for their jobs. However, those fears were relieved as they tested the tools and got more comfortable with them. These tools can generate amazing work to assist writers and designers, but it still requires skill to understand how to prompt it for the desired results.

A professional can edit and polish it throughout the process in a variety of ways that will always require human instinct.

And an experienced photographer or graphic designer will get higher-quality outputs and know how to fix them in posts.

Focusing on higher priorities

Familiarizing yourself with these types of tools helps to better understand what they’re truly capable of and how they can be implemented into existing workflows while seeking better, faster, and more optimized ways to do things. That’s how finance departments leveraged AI to accomplish the most laborious and error-prone aspects of their jobs so they can focus on more important things.

And it won’t be long before AI transforms every aspect of every business.

Featured Image Credit: Sergey Zolkin; Unsplash; Provided by the Author; Thank you!

Melissa Chan

Director of Customer Success at MindBridge

Melissa Chan is Director of Customer Success at MindBridge. She has made it a mission to innovate accounting and auditing.

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