It’s 2021: “digital advertising,” once a niche corner of the marketing world, is now key and the primary method of reaching new customers for just about every business. People who once were best advertised via billboards are now active social media users, and businesses need to know how to respond in kind.
AdOutreach Helps You Take Advantage of the How-To’s of YouTube Ads
While Facebook was once the advertising platform par excellence, some major players in the digital marketing world are starting to sense a paradigm shift. Chief among them is AdOutreach, a firm dedicated to helping people master the nuances of YouTube advertising in an increasingly online world. For several years now, the thinkers at AdOutreach have seen YouTube become an increasingly ideal place for increasing consumer traction. Here’s what that means for your business:
The Blue Ocean of Ads
Aleric Heck, the founder and head of AdOutreach, believes the changing landscape of social media advertising is showing that Facebook, once a “blue ocean” of low buy-in costs and big growth opportunities, is now a “red ocean” — a space dominated by competition and overcrowding, leading to diminishing returns and dampened performance.
In contrast, Heck sees YouTube as just about the bluest an ocean could possibly get for a business. This is due primarily to two reasons, the first being the obvious: cost. On Facebook, your business gets charged every time a user views your ad — no matter who they are or how likely they are to interact with it.
Your company doesn’t get a bill on YouTube unless someone watches at least 30 seconds or more of your advertisement; should they skip over it at any point before then, you don’t get charged one penny. Simply put, this means you could be getting just as much exposure with YouTube (or more) at only a fraction of the cost charged by Facebook.
The second reason is that most users arrive on YouTube and Facebook with different intentions. Facebook is generally a place for casual socialization, and many of the people who go on it do so as a reflex, i.e., “I’ve got nothing else to do, might as well go on Facebook.”
If someone goes onto YouTube, it’s almost always because they want to engage with certain content, either on a specific subject or from a creator they admire. This means a more engaged usership, one that, if you target correctly, is far more likely to be receptive to your ads.
Making it All Work for Anyone
Of course, none of this matters if you don’t have a solid strategy backing you up. You can’t simply take the logic of advertising and Facebook and graft it onto YouTube. Thankfully, Heck and the other experts at AdOutreach have some pretty simple guidelines that can turn even the greenest neophytes into seasoned digital marketers.
While the company has published a helpful guide to making effective YouTube ads, their main inroads have been made through direct education of soon-to-be experts — namely in the form of webinars and masterclasses. The webinars are run live and are highly engaging introductions to the world of YouTube ads, but the masterclasses are where the biggest growth opportunities lie.
Even a few years ago, entrepreneurs needed to transition from Facebook to YouTube ads from the ground up, relearning the entire infrastructure. AdOutreach’s classes and webinars seek to smooth out that process, helping entrepreneurs achieve six-figure returns just weeks after they’ve grasped the ropes.
The Basics of YouTube Ad Mastery
The gist is pretty simple: keep things clear and concise. You don’t need fancy equipment, just a camera or phone that can record in 1080p. You don’t need set pieces and high production values, just a simple message and a lucid script that gets it across effectively. Moreover, don’t forget the fundamental structure of YouTube ads: if you can’t capture someone’s attention in the first 5 seconds, they’ll probably skip straight to their video.
Build an ad strategy around dynamism and brief pitches, and you’ll generate levels of attention on YouTube that simply aren’t possible anymore on a platform like Facebook.
If you want to deploy successful ads, you need to send them to the right place.
Facebook may have been dominant just a few years back, but new horizons have emerged. AdOutreach has helped companies achieve incredible returns through YouTube — why not start to cash in on the gold rush yourself?
Image Credit: AdOutreach; Aleric Heck; Thank You!
Fintech Kennek raises $12.5M seed round to digitize lending
London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.
According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.
The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:
“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”
The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:
“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”
The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.
The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.
Featured Image Credit: Photo from Kennek.io; Thank you!
Fortune 500’s race for generative AI breakthroughs
As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.
Goldman Sachs’ Cautious Approach to Implementing Generative AI
In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.
According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.
One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.
To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.
Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.
Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!
UK seizes web3 opportunity simplifying crypto regulations
As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.
Streamlining Cryptocurrency Regulations for Innovation
To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.
The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.
Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.
The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.
Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!