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Amazon PPC Management with Limited Budget – ReadWrite

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Aashirvad Kumar


Over the years of working with different Amazon Seller clients as an Agency, we came across the budget limited request on a few occasions. Here is how to do Amazon PPC management when there is a limited budget spend.

Not just with starting sellers

The request is not just the starting Sellers (who still have their Amazon sales cashflow to be straightened out) who ask for this. A number of hitched and mono-product Sellers can fall back to this method of budgeting, die to their quantitative cash flow structure.

Amazon PPC Management with Limited Budget Request Must Use Greater PPC Skills

Either way, this kind of restriction of Amazon PPC calls for certain changes to be made to the classic PPC Campaign Structure. After all, you will be deliberately limiting the number of impressions your Ads will be receiving.

It’s best for business if you make all of these impressions count.

Step 1: Three Keystones of Good Amazon PPC Ads

⚠️ Spoiler alert — budget is one of them.

To build a strong foundation for a truly effective Amazon PPC Campaign, there are 3 important keystones. Only when worked on together, will they allow a Seller to make the most out of a limited budget.

Amazon Product Detail Page: Quality and Theme

Amazon.com is about letting buyers meet their perfect product. In fact, we’ve got a whole separate article like this on Amazon SEO. But to keep things simple, Amazon’s algorithm will be more likely to regard your ASIN as a good product if you help it out:

  1. The algorithm scans text on the Product Detail Page to index the ASIN against these keywords. Specifically, it draws on:
  • At least 256 characters from product Title
  • First 100 characters of every Bullet Point
  • 250 characters from Backend Keywords

If you want to use specific keywords in your limited budget ads — make sure they are indexed. This helps to boost keyword ranking a lot from the get-go.

Product Picture 1. A good picture (that clearly shows your product will catch more eyes out of all customers who were searching for something like it. Thus — better Click Through Rate (CTR). And the algorithm takes note of good CTRs.

⚠️ Remember: a picture is considered “good” if the product is visible in any adverse conditions. Like on a small smartphone screen, outside, and on a summer sunny day.

Amazon Product Reviews. Other things being equal, be considered trustworthy, an ASIN should have at least 1/10th of the average number of reviews that top 5 competitors boast. If it’s less at the moment — the product will likely be losing some conversions from the more risk-avert customers. Even if the product itself is good.

The Amazon PPC Budget

Since this article is all about running Amazon PPC Ads with a limited budget, a Seller will have to work around some limitations manually. For example — she’ll have to run a larger/ a few shorter keyword research sessions at the beginning of the PPC Campaign.

Since the limited budget would not give her the luxury of running broad match or Auto campaigns and then study the Search Term Report to get those new targeting keywords and negative keywords out of it.

Amazon Relevant Keyword Research: Targeting Keywords and ASINs

Collecting a pool of relevant target keywords/ASINs is fundamental for the success of a limited budget for the Amazon PPC Campaign.

The more (out of hypothetical 100%) relevant keywords/ASINs you find during the research phase — the more you will have to choose from. In fact, this is our Step 2 in preparing to run a tight budget Amazon PPC Campaign.

Step 2: Amazon Keyword Research

Think of it this way: people are already using some words to describe your product. Some search terms used by the average person are pinpoint accurate. Other people use vague ideas and terms when they search. The individual can mean several things at once — but these search terms are used by real people who DO want to find a product like yours nonetheless.

Amazon.com is not easy on giving out those search terms everyone is using. It will only let you know what search terms people used to find your paid Sponsored Ads (via Search Term Report).

Naturally, if you are making your first Sponsored Product campaign — you just don’t have that yet. With a limited budget — you aren’t likely to get a too rich one in the future either.

Profound keyword research is the major step in preparing for a successful limited budget PPC campaign, as is knowing your negative keywords.

We assume that tight Ads funding indicates that you will also be limited in finances for the starting research. But just in case you are not, remember: there are a few perfectly viable keyword research tools that can help you cut some corners. For a price. “Merchant Words,” “Helium 10,” to name a few. Try them.

Whichever way you have chosen to get a hold of a pool of relevant potential keywords, they need to be tried out and tested in combo with your specific product before you are confident that you ARE leaving only the truly best-performing ones.

Unfortunately, some budget WILL have to be spent on this trial-and-error — there is no way around this.

But there is a way to make it worthwhile.

Step 3: The Magic of Amazon PPC Optimization

What is a good targeting keyword/ASIN?

ASIN is the one that generates sales at an acceptable cost. As simple as this.

Once you’ve completed step 2 — you should prepare for testing your discoveries. We are subject to make a clear and Strategy-oriented Amazon PPC Campaign Structure (see: profitwhales dot com, amazon campaign structure) from the get-go.

You may opt to disable the campaigns and ad groups that were built around keywords with worse than expected performance (leave them for later tests), but at least you’ll keep them in order.

As for the more aspiring keywords — they must be tried and tested.

We suggest running ads for at least a 7-day period before diving into the results to analyze.

Suppose the target keyword/ASIN in question is a good candidate for full-time Limited Ad Budget allocation. Here’s how we do it:

Look at the Impressions.

Impressions are governed by how many people have entered a search term that has triggered your keyword over a given period.

The other factor is the bid: set it too low, and many customers who made it to the Search Results page — may end up being abysmal.

But if you see some good figures (e.g., a hundred impressions a week) — then that keyword is valid. The only question now is…

What’s the CTR?

CTR of a keyword indicates how relevant your product title and your Pic 1 is to the text a customer has just typed into her Amazon search console.

Across many incidences, we’ve come to see that:

    1. CTR below 0.25% is indicative of an irrelevant keyword (or a VERY strong competition present);
    2. CTR between 0,25% and 1% means a keyword is reasonable;
    3. CTR above 1% means that the keyword is highly relevant.

Remember that showing you Ads on Top of Search placement changes all the CTR values dramatically. If that is where your product Ads end up — multiply the above approximate CTR thresholds by 3 to judge the quality of the keyword.

Now that we’ve picked the more product-relevant keywords, we need to see…

How well CTR converts (at what ACoS).

This is where we start separating the weeds from the grain.

Here’s how to make the keyword judgment call:

  • If a keyword had 10-15 clocks and no sales — discard (pause) it;
  • If there is a sale, you will need to wait for at least 3 (better 5) sales to make a further judgment, so be patient. Some long-tail, extremely relevant keywords could become a great and cheap sales-generating asset for your limited budget Amazon PPC Campaign. Even if they do generate 5 sales a month — it’s worth waiting to find out for certain;
  • Any keywords that do generate sales but at ACoS 80%+ should be discarded (paused);
  • For any keywords with ACoS between 80% and your break-even ACoS — it may be worthwhile to lower the bid and have them slow-burning. They are likely to generate you sales in the future at a reasonable ACoS each;
  • For any keywords that perform at ACoS 5% or less than your break-even level… congrats. These are the candidates to go into your strict budget top-performing exact match type keyword campaigns. They will be the ones that will generate the bulk of your PPC sales.

Panning for Amazon Gold

You can make money on Amazon even with a limited budget, and that is your version of panning for the gold.

The above keyword testing is the only real way to confirm that every keyword’s worth it for your product and market circumstances.

Ensure you are giving at least 20% of that limited budget to running more keywords through the test. And direct the other 80% to feed the campaigns that contain already-verified ones that will generate you sales.

You can meet your business goals even within a budget.

Using careful product testing, you will always be on your business goals. This will allow you to hang on and not let go of a chance to eventually discover an even better targeting option that will be perfect for your ASIN.

Image Credit: karolina grabowska; pexels; thank you!

Aashirvad Kumar

SEO Consultant In India

Aashirvad Kumar is a Writer at Tele Trick Mania and SEO Executive at Optimize For SEO. He has been blogging since 2016 in the technology niche. He has experience of more than 5+ years in Digital Marketing.

Politics

RUSSIA’S DEFAULT IS A REALITY AS GRACE MONTH IS OVER

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ValueWalk


Russia’s default has finally arrived on its sovereign debt in foreign currency for the first time in more than a century. Moscow has been unable to pay the interest on two bonds in dollars despite having enough foreign exchange reserves to do so. Investors assure that they have not received payment after the grace month.

Russia’s Default

Russia is showing the consequences of the sanctions the West has massively imposed on it after the war against Ukraine.

 

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For months, the country has managed to find ways and shortcuts to wade through the measures that tried to isolate the government of Vladimir Putin and make the country fall into technical default. In the end, the West has achieved its goal, albeit somewhat later than expected.

Although Russia had the capacity to meet this payment, leading economic indicators —the composite PMI sank in March and remain below 50, indicating that the economy is contracting— reveal that the country is facing one of the major economic crises of recent decades.

With double-digit inflation and several leading companies on the way out, Russia will face a deep recession and perhaps years of economic stagnation.

The one-month grace period expired on Sunday on around $100 million of trapped interest payments due May 27, a deadline that is considered an event of default if not paid in the correct currency, according to Bloomberg.

Data

Russia’s default is also backed by other data. The International Monetary Fund (IMF) reveals that the Russian Government had a debt of around $40 billion in hard currency at the end of 2021 —a relatively small amount.

Although the total foreign debt exceeds $470 billion, only part of that amount is in foreign currency and a smaller part is still a liability to the Russian Government.

This is a clear symptom of the rapid transformation that the country is facing, both financially and economically. Russia will have to go on without the foreign capital flows that have historically helped finance investments in emerging countries.

The nation’s Eurobonds have been trading on the secondary market at very low levels since early March, while the central bank’s foreign exchange reserves remain frozen. Russia’s largest banks are cut off from the global financial system, leaving the country in isolation.

Published First on ValueWalk. Read Here.

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Take Inspiration From Trending and Successful eCommerce Businesses

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Take Inspiration From Trending and Successful eCommerce Businesses


Believe it or not, online shopping has become a massive trend nowadays, and its popularity is increasing daily. Of course, we were already in the era of digitalization, but this entire pandemic situation has made eCommerce industries flourish more than expected in the last few years.

Nowadays, everything is digitized as people buy food, groceries, cosmetics, clothes, and even electronic gadgets online. This digital revolution has made it easier for creative founders to convert their dreams and ideas into a waking reality.

Old ways and patterns of handling businesses are changing every day, and business owners need to adapt to the fluctuating market trends. And in this, some trending eCommerce businesses have taken this eCommerce industry to a whole new level. They are ruling and conquering like a boss.

Here in this blog, we will be discussing such inspiring eCommerce businesses. So, keep reading to find out more and cope for the better.

What are The Types of eCommerce Businesses?

E-commerce businesses are not limited to one particular business model. Instead, there are various sorts of eCommerce business models as per their business offerings. So have a look at some of the highly prevalent eCommerce models.

  • Business to Consumer (B2C): The process of selling from business to customer comes under B2C type E-commerce.
  • Business to Business (B2B): The buying and selling process between businesses comes under the B2B type of E-commerce.
  • Direct to Consumer(D2C): This new idea of selling directly to end customers without the involvement of any retailer comes under D2C type E-commerce.
  • Consumer to Consumer (C2C): Consumer-to-consumer sales on platforms like eBay, Etsy, Fiver, and many more come under C2C type E-commerce.
  • Consumer to Business (C2B): An individual selling their services to different businesses comes C2B type E-commerce.

Examples of Successful E-commerce Businesses

1. Warby Parker

Warby Parker is popularly known for producing designer, reliable and inexpensive frames for eyeglasses. An MBA student, Neil Blumenthal, and 3 of his friends launched this eCommerce company in 2010. They proposed the idea in 2008, and took nearly two years to implement.

Their idea of business was something very essential at that period because Luxottica (Another eyewear brand) was one of the few companies that used to sell designer and reliable frames, but they were costly as compared to Warby Parker.

Warby has a free try-on policy with free shipping and numerous return offers, and this is what the brand has adopted to stand out from the crowd and appeal to its customers.

2. Leesa

An online Mattress retailer is helping people sleep better and comforting their sleep cycle. The whole idea behind this business model was to help people realize the importance of sleep and how an adequate amount of sleep can increase their productivity and quality of life.

Their first-ever mattress was “Universal Adaptive feel.” It was so flexible that it could easily adjust to all body types.

The 100-night free trial policy worked well for their customers and made the business model a huge success. Leesa had traditional showrooms at first, but with time they also opened online stores.

3. Modcloth

ModCloth is an eCommerce company launched in 2002, selling women’s clothing worldwide. They sell fun and quirky clothes that are not so exclusive but are comfortable and budget-friendly.

Everything about their store is creative and exciting – which customers nowadays love. The copies describing their clothes are also fun to read because every product has a name and story behind it – now, this is something very catchy.

ModCloth became a brand within a few years of its launch because of its targeted marketing strategy. They know who their target audience is and what requirements they have. Knowing this has made their business reach exceptional heights within a short period of time.

4. Amazon

Mostly we know Amazon was launched in 1995 as an online bookstore and has been flourishing since then. Now amazon is not limited to books anymore because now it sells almost everything you can think of. From groceries to clothes and even jewelry, Amazon has it all.

Right now, Amazon is one of the largest eCommerce stores by revenue worldwide. Though amazon started with no competitors, now it has Walmart as one of its biggest competitors. Last year Amazon made a revenue of $470 billion.

Amazon has adopted a stellar marketing strategy, which is targeting the right customer and offering products at comparatively lower rates.

5. Shopify

Shopify is a SaaS (Software-as-a-service) company that provides all the tools needed by a business to run its eCommerce business smoothly. It helps them with website building, marketing, payment processing, financial tracking, and everything in between.

It is a tech infrastructure that supports more than 2 million merchants and various operations ranging from mom-and-pop businesses to global brands. Shopify made $389 million in revenue in 2016 to $4.6 billion in revenue in 2021.

The profitability of Spotify has been improving with time because, just like every SaaS business, it has also scaled up.

6. LARQ

LARQ is a business model that makes self-cleaning water bottles that are reusable, rechargeable, and also have some advanced features. For example, it has UVC technology used to eliminate viruses & bacteria from water bottles.

LARQ has the initiative to provide clean water to everyone. They also raised $1.7 million for the same. In addition, LARQ donates 1% of its earnings to help maintain clean water worldwide.

The product was so unique and exciting that it attracted numerous customers. As a result, many environmentalists and aware citizens switched to these LARQ bottles and saved their money from buying single-use water bottles.

7. Beer Cartel

Beer Cartel, as the name suggests, is Australia’s number one beer subscription service. It is said that some ideas sell themselves; the same was the case with this one.

Beer Cartel sells beers from all around the world to their subscribers at their doorstep. This online store gives people the freedom to select their unique beer bottles at a price better than traditional stores.

One of the significant reasons for Beer Cartel’s success is that they offer exclusive taste under budget. In addition, they have a wide range of varieties that keeps their customers interested and coming back.

8. Berlin Packaging

Berlin Packaging is well known for sourcing, designing, and even distributing containers and closures for companies like fortune and various family-owned startups.

They have always provided products at a lower cost to their customers to increase the overall efficiency of their enterprise. One interesting fact about it is that it is not a new startup; it is 80 years old, in fact. But Berlin Packaging has somehow still managed to bring their customers the latest and top-quality beer.

They started this eCommerce business model to keep up with the times, which worked out well for them.

9. Bonobos

With the introduction of eBay, Bonobos knew that the eCommerce business was getting more competitive with each passing day. So, they introduced a unique business model targeting only a super-specific audience.

This strategy of narrowing down to a particular audience helped them make loyal customers who also flourished their business in the long run. Bonobo’s success made everyone realize that focusing on the competition is not good for your business’s health.

They should focus on the value they provide to their customers, and they will reach greater heights of success.

10. TOMS

The name of the company seems fascinating, right? Well, so is their initiative. TOMS is an eCommerce company that sells its customers quality shoes that are reliable, comfortable, designer, and inexpensive.

What separates TOMS from other similar eCommerce is that with every transaction, they will help one in need. Yes! Not only this, but they also run various social media campaigns with hashtags like #withoutshoes and many more to stand out from the crowd.

Everything about their business model is catchy and interesting, making it easier for them to drive more traffic to their online shop.

What are the Biggest Benefits of eCommerce?

Shopping in the comfort of home: eCommerce has made shopping easier and more convenient for our customers. Buying and selling things is a child’s play nowadays. As a result, our purchases are simpler, faster, less time-consuming, and not so hectic.

Markets are globalized: Now, you can shop from anywhere around the world at the convenience of your home. The impact of eCommerce on the planet can easily be visible. There are no limitations or barriers to buying from a different state or country.

Building startups is not so expensive anymore! Yes, in this era of digitalization, anyone can set up their online store at a meager cost. In addition, the operating cost is minimal because both buyers and sellers are now digital.

Conclusion

Technologies are evolving rapidly because of this, eCommerce businesses have to see a lot of changes frequently.

If you have an eCommerce business that is not growing as expected, you must adapt to new business models that add value to your customer’s life and your e-commerce services (my business: krishaweb dot com).

Image Credit: Provided by the Author; Thank you!

Parth Pandya

“Nothing Is Impossible” – is a quote that guided me to climb up the toughest peak of my professional journey. Having a great zeal for excellence and ambitious nature to reach the peak, leads me uninterrupted to provide the best content to all the visitors. I like to read and share contents which are related to Technology Solution and Digital Marketing.

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What Does the G7 Russian Gold Ban Mean for Gold Stocks?

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Gold Ban Mean for Stocks?


The G7 plans to announce a ban on Russian gold imports. But does that really matter for investors? While there hadn’t been an official Russian gold ban until now, this news isn’t exactly a surprise to the industry. Today, we’re seeing that lack of reaction in gold prices.

Typically, a ban on imports for a particular commodity sends prices soaring higher. Just look at what happened to oil after Russia invaded Ukraine. As it pertains to gold, prices also initially ticked higher this morning, with the futures opening up by under 1%.

However, it has now turned lower on the day, as have the VanEck Gold Miners ETF (NYSEARCA:GDX) and the VanEck Gold Miners ETF (NYSEARCA:GDXJ).

Does the Russian Gold Ban Matter?

This latest decision does matter. However, it will have a limited impact on the global gold market and gold-mining stocks. Warren Patterson, Head of Commodities Strategy at ING Groep NV (NYSE:ING), had the following to say:

“The impact from a ban on Russian gold imports by G-7 nations is likely to be fairly limited, given that the industry already took steps to restrict Russian gold […]It looks as though its largely symbolic.”

Russia has the world’s fifth-largest gold stash according to the World Gold Council. However, it only exported roughly 5% of the world’s gold supply in 2020. A bulk of those exports — over 90% — went to the United Kingdom, a G7 member. Still, Russia will likely find buyers in China and India.

In actuality, the buying pool may shift, but it will not completely evaporate.

How Does This Affect Gold Stocks?

At this point, the ban does not seem to have much of an impact on gold stocks. There’s multiple reasons why this is the case.

  1. The industry seems to have largely prepped for such a ban.
  2. Russia is not that large of an exporter of gold.
  3. The efforts from central banks to raise interest rates and strengthen currencies is likely playing a more important role in regards to precious metal prices.

Ultimately, a Russian gold ban certainly doesn’t hurt gold prices — if anything, less supply is a bullish catalyst — but right now that catalyst is not reverberating through the market. However, removing Russian supply from the market will be a modest positive for gold miners.

Published First: InvestorPlace. Read Here.

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