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Amazon PPC Management with Limited Budget – ReadWrite

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Aashirvad Kumar


Over the years of working with different Amazon Seller clients as an Agency, we came across the budget limited request on a few occasions. Here is how to do Amazon PPC management when there is a limited budget spend.

Not just with starting sellers

The request is not just the starting Sellers (who still have their Amazon sales cashflow to be straightened out) who ask for this. A number of hitched and mono-product Sellers can fall back to this method of budgeting, die to their quantitative cash flow structure.

Amazon PPC Management with Limited Budget Request Must Use Greater PPC Skills

Either way, this kind of restriction of Amazon PPC calls for certain changes to be made to the classic PPC Campaign Structure. After all, you will be deliberately limiting the number of impressions your Ads will be receiving.

It’s best for business if you make all of these impressions count.

Step 1: Three Keystones of Good Amazon PPC Ads

⚠️ Spoiler alert — budget is one of them.

To build a strong foundation for a truly effective Amazon PPC Campaign, there are 3 important keystones. Only when worked on together, will they allow a Seller to make the most out of a limited budget.

Amazon Product Detail Page: Quality and Theme

Amazon.com is about letting buyers meet their perfect product. In fact, we’ve got a whole separate article like this on Amazon SEO. But to keep things simple, Amazon’s algorithm will be more likely to regard your ASIN as a good product if you help it out:

  1. The algorithm scans text on the Product Detail Page to index the ASIN against these keywords. Specifically, it draws on:
  • At least 256 characters from product Title
  • First 100 characters of every Bullet Point
  • 250 characters from Backend Keywords

If you want to use specific keywords in your limited budget ads — make sure they are indexed. This helps to boost keyword ranking a lot from the get-go.

Product Picture 1. A good picture (that clearly shows your product will catch more eyes out of all customers who were searching for something like it. Thus — better Click Through Rate (CTR). And the algorithm takes note of good CTRs.

⚠️ Remember: a picture is considered “good” if the product is visible in any adverse conditions. Like on a small smartphone screen, outside, and on a summer sunny day.

Amazon Product Reviews. Other things being equal, be considered trustworthy, an ASIN should have at least 1/10th of the average number of reviews that top 5 competitors boast. If it’s less at the moment — the product will likely be losing some conversions from the more risk-avert customers. Even if the product itself is good.

The Amazon PPC Budget

Since this article is all about running Amazon PPC Ads with a limited budget, a Seller will have to work around some limitations manually. For example — she’ll have to run a larger/ a few shorter keyword research sessions at the beginning of the PPC Campaign.

Since the limited budget would not give her the luxury of running broad match or Auto campaigns and then study the Search Term Report to get those new targeting keywords and negative keywords out of it.

Amazon Relevant Keyword Research: Targeting Keywords and ASINs

Collecting a pool of relevant target keywords/ASINs is fundamental for the success of a limited budget for the Amazon PPC Campaign.

The more (out of hypothetical 100%) relevant keywords/ASINs you find during the research phase — the more you will have to choose from. In fact, this is our Step 2 in preparing to run a tight budget Amazon PPC Campaign.

Step 2: Amazon Keyword Research

Think of it this way: people are already using some words to describe your product. Some search terms used by the average person are pinpoint accurate. Other people use vague ideas and terms when they search. The individual can mean several things at once — but these search terms are used by real people who DO want to find a product like yours nonetheless.

Amazon.com is not easy on giving out those search terms everyone is using. It will only let you know what search terms people used to find your paid Sponsored Ads (via Search Term Report).

Naturally, if you are making your first Sponsored Product campaign — you just don’t have that yet. With a limited budget — you aren’t likely to get a too rich one in the future either.

Profound keyword research is the major step in preparing for a successful limited budget PPC campaign, as is knowing your negative keywords.

We assume that tight Ads funding indicates that you will also be limited in finances for the starting research. But just in case you are not, remember: there are a few perfectly viable keyword research tools that can help you cut some corners. For a price. “Merchant Words,” “Helium 10,” to name a few. Try them.

Whichever way you have chosen to get a hold of a pool of relevant potential keywords, they need to be tried out and tested in combo with your specific product before you are confident that you ARE leaving only the truly best-performing ones.

Unfortunately, some budget WILL have to be spent on this trial-and-error — there is no way around this.

But there is a way to make it worthwhile.

Step 3: The Magic of Amazon PPC Optimization

What is a good targeting keyword/ASIN?

ASIN is the one that generates sales at an acceptable cost. As simple as this.

Once you’ve completed step 2 — you should prepare for testing your discoveries. We are subject to make a clear and Strategy-oriented Amazon PPC Campaign Structure (see: profitwhales dot com, amazon campaign structure) from the get-go.

You may opt to disable the campaigns and ad groups that were built around keywords with worse than expected performance (leave them for later tests), but at least you’ll keep them in order.

As for the more aspiring keywords — they must be tried and tested.

We suggest running ads for at least a 7-day period before diving into the results to analyze.

Suppose the target keyword/ASIN in question is a good candidate for full-time Limited Ad Budget allocation. Here’s how we do it:

Look at the Impressions.

Impressions are governed by how many people have entered a search term that has triggered your keyword over a given period.

The other factor is the bid: set it too low, and many customers who made it to the Search Results page — may end up being abysmal.

But if you see some good figures (e.g., a hundred impressions a week) — then that keyword is valid. The only question now is…

What’s the CTR?

CTR of a keyword indicates how relevant your product title and your Pic 1 is to the text a customer has just typed into her Amazon search console.

Across many incidences, we’ve come to see that:

    1. CTR below 0.25% is indicative of an irrelevant keyword (or a VERY strong competition present);
    2. CTR between 0,25% and 1% means a keyword is reasonable;
    3. CTR above 1% means that the keyword is highly relevant.

Remember that showing you Ads on Top of Search placement changes all the CTR values dramatically. If that is where your product Ads end up — multiply the above approximate CTR thresholds by 3 to judge the quality of the keyword.

Now that we’ve picked the more product-relevant keywords, we need to see…

How well CTR converts (at what ACoS).

This is where we start separating the weeds from the grain.

Here’s how to make the keyword judgment call:

  • If a keyword had 10-15 clocks and no sales — discard (pause) it;
  • If there is a sale, you will need to wait for at least 3 (better 5) sales to make a further judgment, so be patient. Some long-tail, extremely relevant keywords could become a great and cheap sales-generating asset for your limited budget Amazon PPC Campaign. Even if they do generate 5 sales a month — it’s worth waiting to find out for certain;
  • Any keywords that do generate sales but at ACoS 80%+ should be discarded (paused);
  • For any keywords with ACoS between 80% and your break-even ACoS — it may be worthwhile to lower the bid and have them slow-burning. They are likely to generate you sales in the future at a reasonable ACoS each;
  • For any keywords that perform at ACoS 5% or less than your break-even level… congrats. These are the candidates to go into your strict budget top-performing exact match type keyword campaigns. They will be the ones that will generate the bulk of your PPC sales.

Panning for Amazon Gold

You can make money on Amazon even with a limited budget, and that is your version of panning for the gold.

The above keyword testing is the only real way to confirm that every keyword’s worth it for your product and market circumstances.

Ensure you are giving at least 20% of that limited budget to running more keywords through the test. And direct the other 80% to feed the campaigns that contain already-verified ones that will generate you sales.

You can meet your business goals even within a budget.

Using careful product testing, you will always be on your business goals. This will allow you to hang on and not let go of a chance to eventually discover an even better targeting option that will be perfect for your ASIN.

Image Credit: karolina grabowska; pexels; thank you!

Aashirvad Kumar

SEO Consultant In India

Aashirvad Kumar is a Writer at Tele Trick Mania and SEO Executive at Optimize For SEO. He has been blogging since 2016 in the technology niche. He has experience of more than 5+ years in Digital Marketing.

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Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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