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Amazon Seller Tools to Boost Your Amazon Business in 2021



Aashirvad Kumar

Amazon merchants who aim for long-term success invest in additional workforce, time, and effort, as well as investing in software tools and services to help them streamline their online business. With that in mind, here are some of the best Amazon tools and services to help you improve your Amazon business in 2021.

Project Management Tools to Use for Your Amazon Business

Similar to any business, your Amazon venture requires multiple things, from handling inventory to customer care. For that matter, it is critical to define your business process to make it easier for you to manage the overall business operation.

To achieve a defined work process, the use of project management tools is recommended and beneficial. With the help of a project management software, Amazon sellers can collaborate better and produce a more efficient work output.

For Amazon sellers preparing for 2021, it is good to note that 77% of high-performing projects (workamajigdotcom) make use of project management tools. If you wish to improve the overall operation and communication within your Amazon business, this type of Amazon seller tool should be considered.

Inventory Management Tool

When it comes to online retail, a shortage of inventory or being out of stock can have a very negative impact for sellers. This can affect both your Amazon rating and the overall customer shopping experience. Implementing a reliable inventory management software will help you combat this.

As an overview, an inventory management tool is the most effective way for   Amazon sellers to keep  track of their store’s inventory levels.

As for its added features, sellers may also make use of inventory management tools for tracking orders, sales, and deliveries. Some of its known benefits include but are not limited to a reduced risk of overselling, avoidance of excess stock and improved business negotiations.

Advertising Tools & Services 

Most Amazon sellers are not aware that an Amazon shopper spends around 10 minutes on Amazon. In view of the given data, listed items buried low in Amazon search results will likely receive few engagements. If you want to increase the visibility and sales of your Amazon store, then you should start implementing specific Amazon advertising solutions.

The best thing about Amazon is that they already have their own advertising tools and services that correlate with their algorithm. If you wish to have a successful Amazon business in 2021, understanding these advertising solutions will help you in potentially expanding your business.

Amazon categorizes their advertising tools and solutions into 3 categories, namely by; by-product, by objective, and by industry. Within each category, various advertising solutions are available for Amazon sellers to choose from.

As an overview of Amazon’s advertising services, here are the top 3 advertising tools widely used by Amazon sellers:

Sponsored Products: This type of Amazon ad pertains to individual product ads that appear within shopping result pages and product detail pages.

Sponsored Brands: This type of advertising tool aims to showcase a seller’s brand and product portfolio, mainly through the custom headline and brand logo display.

Sponsored Display: Similar to the aforementioned ads, the sponsored display also showcases products and brands. However, it is not simply limited within Amazon, ads can also appear outside the Amazon platform.

Repricing Software

The Amazon marketplace is a competitive marketplace, which is why winning the Amazon Buy Box is critical for increased store engagement and revenue. One of the main factors sellers should consider for an increased Buy Box winning rate is of course,  the price – the more competitive, the better.

Amazon sellers should be proactive in their repricing strategy, especially in 2021 where an influx of shoppers is expected. A dynamic repricing approach is crucial for business success. Hence, the use of an Amazon repricer is a must.

In particular, automated repricers offer the best results and improved functionality that Amazon sellers should take advantage of. Automatic repricers, such as Seller Snap, are capable of automatically adjusting prices based on marketplace situations, competitor’s behavior, and price change notifications coming from Amazon’s API.

Product Research Tool

The COVID-19 pandemic has changed the shopping behavior of consumers worldwide. For that matter, it is crucial to offer items that are relevant and practical amidst the global crisis.

By having access to accurate sales data, Amazon sellers can make informed decisions  based on which products are worth investing in. You can achieve this with a  product research tool, such as SellerApp.

Additionally, this tool helps Amazon sellers discover niche markets, best sellers, and trending items that can be added to their Amazon inventory while saving an enormous amount of time in the process.

Keyword Research Tool

To complement product research, keyword research is also necessary for improved product listing optimization. Keywords play a vital role in achieving a better position on a product search result page.

When optimizing a product listing, Amazon sellers should include relevant keywords for Amazon SEO purposes. Alternatively, proper keywords also aid in improving your Amazon affiliate marketing campaign.

With the help of reliable keyword research tools and services, you will discover keyword ideas to use for your Amazon PPC campaign and product listing optimization. This will generate more leads, increase conversions, and improve visibility on search engine result pages.

Amazon Feedback Tools

Another software to consider in order to help you succeed is a feedback and review tool. Reviews and customer feedback are key metrics that influence the Buy Box algorithm.

Amazon takes into account how many reviews your store has in relation to your selling history. That is why it is important to encourage reviews from your Amazon store shoppers.

The main function of this particular Amazon seller tool is to automatically request reviews and feedback from shoppers while giving you an opportunity to track all product reviews in a single place.

If you wish to increase the number of customer reviews on your Amazon store in 2021, an Amazon feedback tool is worth trying.

Brand Protection Tools

Despite the strict guidelines, fake items and counterfeit goods are still being sold online. In view of such a pressing concern, Amazon has introduced brand protection tools to help sellers protect their Amazon business against counterfeiting activities

Amazon sellers wanting to grow and protect their brand should take advantage of the Brand Registry, Project Zero, Transparency expansion, and IP Accelerator. The aforementioned Amazon seller tools and services are geared toward Amazon seller protection for both local and global Amazon marketplaces.

Amazon FBA Calculator

Perhaps one of the most important Amazon seller tools that should never be neglected in 2021 is the Amazon FBA calculator. Despite the prevalence of off-site FBA calculators, the on-site FBA calculator of Amazon remains invaluable.

With the help of the Amazon FBA calculator, Amazon sellers, especially the newbies, can easily understand all of the  Amazon seller fees. Hence, giving them a better view of a product’s potential profitability and the necessary budget.

The FBA calculator within Amazon is also handy for sellers selling across international marketplaces. Amazon offers access to various FBA calculators, including that of the United States, United Kingdom, Mexico, Canada, and other Amazon international marketplaces.

Gearing Up for Amazon 2021 and Beyond

A significant change has been observed in the retail and eCommerce industry this year. Amazon sellers, in particular, experienced drastic changes within global marketplaces.

Now that 2021 is fast approaching, ample preparation and upgrades are necessary to thrive in the current market. In order to improve Amazon store performance and hit sales targets for the next year, the use of the abovementioned reliable Amazon sellers tools will be a game-changer for any online seller.

Aashirvad Kumar

SEO Consultant In India

Aashirvad Kumar is a Writer at Tele Trick Mania and SEO Executive at Optimize For SEO. He has been blogging since 2016 in the technology niche. He has experience of more than 5+ years in Digital Marketing.


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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