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Best Price Matcher – Price Match Website – ReadWrite



Subba Muthurangan

Price match is a great tool to save more money. Ever since modern retail started growing, consumers have always found it tough to search for the lowest-priced product. After the advent of online retailers, the challenge has become even more enormous. With so many retailers, consumers are always worried about whether they are buying a product at the right price.

Price Match: What is it?

Savings-minded shoppers are always on the lookout for the latest deals, scouring print ads and testing coupon codes in search of the lowest prices.

Quote from creditcardsdot com--Here’s one more strategy to add to your savings toolkit: Price match, an underused customer service perk that could lead to deep discounts at your favorite store. What is price matching, Generally, though, the following requirements hold true across stores

  • The item must be identical, often down to the model number

  • The product must be sold by a direct competitor, as defined by the store

  • The item must be in stock at the time of your price match request

  • The product can’t be part of a special clearance or promotion

  • Low prices based on typographical errors are excluded

Why price match underutilized

The main reason the price match guarantee program is underused is that there are no sites available for price match programs but we have some shopping price comparison sites. But these price comparison sites have several drawbacks

  • We cannot search based on the model. Search is based on generic product names.
  • End-users can’t search based on different options on a product. For example, Apple Air pods have several models but users can’t search for a particular model but a very generic name.
  • Search results come with several unknown retailers and users don’t know whether the website exists or not.
  • There is no mentioning anything about the model number which is key for price matching.
  • Search results sometimes miss major retailers even though they are selling the product. Inconsistent search results confused end users to decide which one to buy.
  • They are clearly not price-matching websites.
  • Security issues and privacy issues exist in current price comparison tools. Even Amazon strongly warns users about these tools.

Because of these issues, the price matching program is utilized by only 5% of the users. For a long time, as a user of these sites myself, I have been fed up with the current sites and they are not truly a price matching tool. I’m not alone. Almost 43% of the people (survey conducted in Google Survey) think that there is no tool available for price matching.

To provide a solution, I launched a platform called Best Price Matcher, which uses unique algorithms to help consumers find the lowest-priced product across selected retailers. The list of retailers includes the website likes of Amazon, Best Buy, Walmart, Home Depot, Lowes, Target, Staples, and many others.

An article from Readwrite inspired me to design and develop this website as well.

Advantages of

The advantages of than traditional shopping comparison websites are

  • Best price matcher uses a unique way of displaying product information with the model number with price and retailer’s information.
  • Best price matcher is searching against major retailers who participate in price match guarantee programs.
  • Less confusion and all the time it displays the price from all retailers who sell the product with the same model.
  • Not using the traditional way of showing details, the modern way of showing search result pages.
  • Schedule search which enables users to schedule the search which they just performed and hassle-free delivery of alerts by using advanced Google firebase push notifications and it supports email as well.
  • Best price matcher shows Amazon’s top 10 deals.
  • Best price matcher uses special search algorithms so the search is faster and it is some milliseconds.
  • The app available in iOS and Android markets.
  • Security is paramount for users and so is the Best price matcher. Best price matcher won’t use any cookies or tracking of user behavior so it is very safe to use. No privacy issues.

How to use

Best Price Matcher is the first price mining application that matches prices across direct competitors for identical products. Let’s take an example to illustrate the point. Suppose you want to buy a ‘Roborock S6 MaxV: all you have to do is go to its website — bestpricematcherdotcom — enter the product — and the site will show you several options with details like model number, retailer, price, and description.

The fact that it provides a model number ensures that consumers will have no doubts about exactly which product they are buying.

For example, Dell laptops from the Vostro series have different model numbers based on their configuration and features. If a consumer doesn’t know which model he/ she wants to buy, they will always find it tough to match prices across retailers. The growth of the online market, fueling competition, and tough competition drive prices down for sure, so users need sophisticated tools to better assist their decision-making.

In the future, we will see several sites like bestpricematcher will flourish. AI-driven price prediction and fully automated retail stores are the future for shopping since better knowledge beforehand is important for users.

With Best Price Matcher’s platform, such problems will never crop up because it narrows down the search to a specific model number.

Moreover, users have flexibility; they can search either before buying a product or after buying a product. It also offers a ‘schedule search’ feature under which it alerts the users by email or pushes notifications when it finds a lower price. It’s a unique product to save customers precious time and money. We ensure that you don’t pay more than your peers pay for a product.

My experience

A few months ago, when I went to buy an iMac, I realized that no tool could tell me the same product’s price across several retailers. It was then that I decided to build a solution, and Best Price Matcher was born. It works as a website, and it also has apps for iOS and Android platforms. On its website, there’s also a tab for some of the hottest Amazon deals.

Best Price Matcher is a great enabler for consumers because it ensures that they always get the right price. It’s attracting users from several parts of the US, and soon it will become the must-have tool for anyone shopping. A recent survey proved my point that 43% of the people think there is no tool for price matching.

The Best Price Matcher app is another example of Business Ideas Emerging in China During COVID 19 here in the USA as well, we are starting to develop several startups during pandemic and is one of them.


By utilizing my domain knowledge, technical skills and a new degree in data science from Northwestern University, I try to resolve an issue for common people.

My motto is “save some money for users, they don’t need to pay more than what their peers pay.” This platform is just a start and I have plans to expand the search capabilities and AI price prediction.

The future leads us to a good and responsible society and technology would help better decision-making for every aspect of our life. US buyers are the major contributors to US GDP.

All shoppers need support like the platform. Whether we like it or not, the higher prices are going to different retailers and they offer a good program of price match guarantee.

I want everyone to benefit from this program, all they need is a good tool. As the survey represented, most Americans think there is no product for price matching.

It is not surprising that price matching is underutilized because there is no site now clearly showing price matches between major retailers.

Image Credit: Alex Fu; Pexels; Thank you!

Subba Muthurangan

Subba Muthurangan, has more than twenty years of software development experience in wide-ranging industries, from retail to banking. He’s been designing and developing software solutions since 1998.
He has a Master’s degree in Data Science from Northwestern University


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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