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Boosting Your Business Using Visuals That Resonate With Your Audience

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Matias Colotuzzo


How important are visuals to a business and its brand reputation? How important is it to pick the right visuals for your business and your intended tone and messaging?

The short answer: very important. But first, let’s take a little deeper dive into why.

Anecdotally, I think anyone can remember an occasion where our first impression of a business/brand was established by something we saw. Whether that was an advertisement on TV, a storefront display you walked by, or countless other examples.

That impression often lasts and is the first thing that comes to mind when someone references that brand. This underscores the importance of selecting the right visuals to align with your brand.

Scientifically, this idea that visuals used by businesses tend to leave the longest lasting and most impactful impression can be explained through a couple of key data points.

Research shows that 90% of information transmitted to our brains is visual, and further to this point, our brains actually process visuals 60,000 times faster than text.

Visuals hold immense marketing value to businesses of all sizes and industries. But how can those brands ensure their chosen visuals boost their interaction with the right messaging and tone?

How to boost your business using visuals

As businesses look to leverage visuals to grow the business, they must ensure any. All visuals they employ serve four essential purposes: help your business stand out from the crowd, be in line with your intended messaging, resonates with your intended audience, and finally, align with the current trends of the day, when possible.

First, it is absolutely essential that any messaging used in your visuals — whether it is actual text-based messaging or more rooted in visual implications — is in line with the message you intend to send to consumers and the overall tone and message of your brand.

Yes, picking the flashiest and most attention-grabbing visuals can definitely get the attention of many consumers. But what’s the point if those visuals draw consumers in without actually communicating your brand’s intended messaging?

Not only could you be wasting your marketing budget, but it could have a pretty profound impact on the overall brand image of your business. Marketing industry research shows 71% of companies agree that inconsistent brand presentation often leads to customer confusion, damaging brand reputation and image.

With your messaging finely tuned and tailored to your brand and its intended brand image, the next area you will want to address is picking visuals to help your business stand out from your competitors.

Selecting attention-grabbing and visually stimulating visuals will guarantee a long-lasting impression in the minds of the consumers you wish to attract.

Reinforce Your Brand Image

Beyond simply picking the visuals that stand out the most — which is essential — you can also use this as an opportunity to reinforce your brand’s image and message through a visual component, like a signature color scheme.

If you do not already have a signature brand color, establishing one is powerfully recommended, as research shows that leveraging a signature color scheme can increase your brand recognition by 80%.

The last two critical aspects of boosting your business with visuals — ensuring you are resonating with the right audience and leveraging any trends of the day when possible — are pretty closely tied together, at least in terms of a technological solution.

But let’s first touch on the importance of these two aspects before we dive into the technology available today that directly addresses these critical issues in a way that could change your brand’s marketing efforts now and far into the future.

Attracting the right audience with the trends of today

First, you must ensure your visuals resonate with the right audience. Yes, you can have attention-grabbing visuals tailored to precisely the messaging your business wants to communicate. Still, if the visuals you chose do not resonate with the right audience, all those efforts are for naught.

In the past, ensuring your visuals resonate with the right audience would require a dedicated market research team, which is often expensive, time-consuming, and simply not feasible for businesses of a smaller size.

Quite similarly, for businesses aiming to align their marketing efforts with the most current trends — visual or otherwise — the old school methods of engaging with the public and conducting market research are quickly becoming outdated and becoming too expensive and time-consuming for businesses of all sizes.

Using Modern Solutions

So what modern solutions to this problem exist for today’s businesses at an affordable price and with the flexibility and scalability needed in today’s business landscape?

Today, technologies are available to shortcut this process and revolutionize how businesses stay in tune with their preferred consumer audience and the trends that will resonate with the consumers of the day, which we will dive into shortly.

Leveraging technology to resonate with your audience

As mentioned, ensuring their visuals resonate with the right audience is two of the biggest challenges for those looking to boost their business. The other is ensuring those visuals leverage the trends consumers are paying attention to.

These issues have challenged businesses and their visual design teams for decades. The consequences of not aligning visuals with the right audience or trends — whether visuals on your actual products or visuals used in your marketing campaigns — can be immense.

Failing to align with these critical aspects could leave you with large amounts of inventory that consumers have no interest in, or even worse, having dumped your entire marketing budget into a campaign whose visuals are not resonating with the right consumers and leaving you with no budget left over to pivot your visuals for a renewed marketing effort.

Keep Your Business in Tune With its Intended Audience

In the past, without the technologies available today, attempting to keep your business in tune with its intended audience while using the current trends of the day was a burdensome, time-consuming, and expensive task.

For businesses who could afford it, these efforts most often fell into hiring a market research team. Still, this strategy is not viable for companies of all sizes, as the costs associated with employing a market research team can be pretty significant and untenable for smaller businesses.

Keep Your Business in Tune With Current Trends

For other businesses with less available capital, staying in touch with their audience and the trends of the day requires the business owner and their staff to remain personally immersed in the market and its trends; looking to engage with existing customers to ensure their needs are being met or meeting potential new customers at industry events to get a sense of what your intended audience is looking for from your brand.

For one thing, the latter strategy lacks accuracy, and both of these strategies lack the agility, flexibility, and scalability required by many businesses in today’s modern landscape.

So how can these businesses leverage technology to shortcut these processes?

Scalable and affordable data-driven design engines

In today’s modern age, technology plays a crucial role in helping businesses ensure their visuals are aligned with their intended audience and the most recent trends.

One key area of technology that is ripe to be leveraged by today’s brands as they look to boost their business with visuals is the modern and innovative data-driven design engines available on the market.

Use the Right Data-Driven Design Engine

The right data-driven design engine (try Vexels dot com) — powered by the analysis of your target audience through various aspects like global trends, search trends, download transactions, and subscriber requests — will allow businesses to leverage increased visibility and insight into their market and its trends to enable them to pinpoint the exact visuals that will resonate with their audience and succeed at aligning with the trends of today.

Not only does the right data-driven design engine truly guarantee your business is leveraging the right visuals for its products, services, and marketing efforts, but it also does so while providing significant savings in terms of both budget spent and hours allocated and the scalability and flexibility needed in today’s business landscape.

Conclusion

With today’s technology available to them, businesses of all types and sizes can leverage the power of visuals to boost their business with more impact than ever before.

Featured Image Credit: Photo by RODNAE Productions; Pexels; Thank you!

Matias Colotuzzo

Matias Colotuzzo is the Co-Founder and CEO of Vexels, a graphic design company focused on merch, print-on-demand, and unique designs. Matias is constantly looking for new ways to combine technology with daily tasks while improving the web experience.

Politics

Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Politics

Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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Politics

UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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