Connect with us

Politics

Build Predictable Startup Models by Forming an Agency

Published

on

Build Predictable Startup Models by Forming an Agency


Startup studios continue to grow in popularity as incubators for new businesses. Rather than simply launching one startup, the startup studio model creates an organization whose business is launching startups. This allows the studio to develop processes, well-organized development teams, and growth plans. These can then be repeated and improved on with each successive startup.

There are many different types of startup studios. But I recommend entrepreneurs and prospective business builders consider the Agency Builder model. Forming an agency helps build predictable startup models, learn about industry pain points, and generate startup funding.

Industry-specific domain experience becomes critical when identifying operational pain points ripe for transformation.  This could be by using a mobile app, interactive website, or some other digital platform. So an entrepreneur forming a startup studio benefits from having experience in the industry sector they hope to serve.

Forming a digital agency that performs work for clients in addition to incubating startups provides a host of advantages compared to a singularly-focused startup studio. Client work serves as an additional source of revenue to form new startups. It also provides critical domain experience in a variety of business sectors.

The Advantages of the Digital Agency Model for a Startup Studio

Following the digital agency model for a startup, studio offers significant advantages to entrepreneurs. Let’s provide a high-level overview of some of the most critical benefits of this approach.

Critical Alternate Source of Capital Funding

A digital agency also performs project work for third-party clients simultaneously with incubating new startups. This outside work provides a valuable source of revenue able to be used to fund operations. It also helps bootstrap new startup businesses. Over time, this revenue reduces the dependency on outside venture capital sources. It provides the freedom to partner with entrepreneurs and reduce the costs of agency work in exchange for equity in their startup. This allows the studio to retain a larger stake in internally funded startups and gain equity in other startups through partnerships.

Understanding Pain Points Within Multiple Business Sectors

Business domain knowledge plays a crucial role in the ultimate success of any startup. Digital agencies enjoy the opportunity for project work in multiple industry sectors. This provides both valuable experience and an understanding of the operational issues within each sector. Ultimately, this knowledge helps generate compelling business ideas for new startups.

Build a Talented Team of Technology and Business Professionals

Being able to hire talented professionals remains a difficult proposition in the current job market, especially when sourcing experienced developers, designers, and project managers. Outside project work for clients helps to assemble talented development teams. It fine-tunes the processes needed to properly manage these teams and execute projects. The agency is also exposed to professionals and managers who could end up as business leaders for the studio’s next startup.

Keep Employees Engaged When on The Bench

Having both startup and third-party project work available keeps any technology staff busy on both client and startup work throughout the year. This approach exposes IT pros to the latest technologies while providing experience in many different business sectors. It’s also a great way to operate an efficient digital agency with a high utilization rate.

In the end, the digital agency builder model helps build a powerful business able to both complete high-end digital ventures for clients as well as successfully incubate new startups. It’s an approach that ultimately offers the potential for exponential growth and higher levels of success as the business achieves operational maturity. Expect a predictable model of forming new startups as a result.

Strategies For Building a Digital Agency’s Teams and Procedures

A successful digital agency requires a discerning approach to building a talented staff as well as sharply-defined operating procedures and a playbook for startup development. Also, when recruiting technology talent to an emerging digital agency, having a clearly detailed vision and a welcoming company culture focused on technology innovation helps successfully recruit those picky modern tech professionals.

Why It’s Critical to Choose a Modern Software Development Technology

Additionally, it becomes critical to choose a modern software development methodology suitable for crafting digital ventures. Old-school approaches like the Waterfall methodology remain too risky for businesses still in a highly revenue-challenged state early in their operations. Consider Agile or one of its variants for a flexible approach to building top-shelf mobile apps or interactive websites.

For example, Lean Startup offers many benefits to emerging organizations, especially considering its focus on crafting a minimum viable product (MVP). The MVP effectively functions as an evolving prototype, helping provide critical feedback on the efficacy of the app’s design and coding throughout the project. If necessary, it also helps determine the validity of a potential target market before too much money gets spent on promoting a substandard product.

Today’s Talented Engineers & Designers Need Top-Shelf Tools of the Trade

Providing an agency’s growing technology team with state-of-the-art tools for modern software development also becomes critical. It becomes difficult to effectively source today’s talented software engineers and designers without providing them with the top-shelf tools of the trade. This is especially the case if expecting the agency’s client work to provide the bulk of its revenue during the early stages of operations.

Great procedures go beyond technology and development methodologies. Over many different startups and development projects, successful agencies can develop a playbook for how to build and grow a digital app that works for any industry. A playbook makes each new project and digital venture even more likely to succeed than the last. This is the greatest power of the startup studio model.

Ultimately, taking a proactive approach to building an agency’s policies, procedures, and technology teams makes it easier to begin successful project work for third-party clients. This approach provides the critical experience, insights, and revenue to start incubating new businesses. Simply stated, it provides the backbone of any successful digital agency.

Key Aspects of Any Successful Digital Agency Builder

Understanding the attributes of a successful digital agency provides a roadmap for new businesses hoping to follow a similar path. It prevents reinventing the wheel, while also providing insights and advice, leading to both a lucrative stream of client projects as well as intriguing new startup ideas.

At the top of the list resides relevant business domain experience for the agency’s managers and technology professionals. After all, it becomes difficult to brainstorm great ideas to solve industry pain points without exposure to any current operational difficulties in that sector. The experience of the agency’s initial founders likely dictates early business domains to target. However, quickly determine other sectors worthy of interest and try to hire leadership and tech talent experienced in those areas.

Agencies Need Well-Defined Procedures for Startup Development

In addition to well-defined procedures for modern software development, an agency also needs to take a similar approach to craft a process for startup development.  This starts from business idea generation and goes to launch. Industry best practices somewhat help in this effort but ensure they stay mutable, so they evolve as the agency gains more experience over time. The goal needs to be a well-defined process, eventually achieving continuous improvement. Veteran agencies enjoy higher efficiencies as a result of their developing maturity.

Digital agencies benefit from experience in multiple business domains as a source of new startup ideas. Always foster a culture of creativity to keep the fresh exchange of compelling new ideas flowing. Not all may end up as successful startups. But, any agency benefits from the process improvement gained by going through these steps in a repetitive fashion.

Finally, it bears repeating that digital agency work for third-party clients eventually provides significant revenue. This can be used as capital for new startups and the ability to invest in the startup’s growth as the team builds the product. When combined with an approach towards continuous improvement, it provides a predictable and repeatable model for startup incubation. This scenario remains arguably the biggest advantage of following the agency builder model for a startup studio.

Manage Agency Growth to Expand at a Proper Rate

Once a digital agency’s operations begin to mature, leadership needs a strategic tack to properly manage its growth. The difficulty involved with sourcing enough talented technology professionals remains a critical risk during this time. This highlights the importance of fostering a culture focused on learning and technical excellence. Provide a robust training program and flexible schedules to keep software developers happy and professionally satisfied.

A healthy variety of work makes it easier to keep technology talent, and even project managers engaged. Each time the agency successfully adds a new business sector, it becomes a target for fresh startup ideas. This offers a cornucopia of new ideas and potentially an influx of new employees experienced in this domain. These different points of view keep the agency growing and developing its culture. Again, as various company processes mature, expect higher levels of efficiency as a result.

Developing Top-Shelf New Startup Businesses Has Top-Shelf Benefits

Becoming known as an incubator of top-shelf new startup businesses attracts talented management professionals looking for an opportunity to operate these new businesses. Project managers with an affinity for entrepreneurship remain an ideal option as potential leadership for an agency’s startups. The experience of “mini CEOs” gain transforming a startup from idea until launch serves as a useful litmus test. It helps them to see if they possess the skills, vision, and insights to run the business moving forward.

In the end, forging a digital agency with the skills, expertise, and experience to serve a variety of business sectors offers a robust potential for success. This broad-based approach ultimately reduces the risk of successfully bootstrapping a startup business, especially when only targeting verticals.

Instead, having a wide range of experience in different industry domains forges a larger knowledge base. This makes it easier to brainstorm new ideas and attract talented professional candidates. It ultimately forges more successful startup businesses. So consider the predictability of the agency builder model when deciding on the formation of a new digital agency.

Featured Image Credit:

Andrew Amann

Andrew Amann is the CEO and co-founder of NineTwoThree Venture Studio, a two-time Inc. 5000 Fastest Growing Company in the United States, and the leading mobile app development agency in Boston as ranked by Clutch.co. Since co-founding NineTwoThree Venture Studio in 2012, Andrew has helped launch 50 apps for funded startups and tech brands and launched 14 startups internally-funded startups. He is an expert in understanding how products are built and assists clients in conceptualizing, designing and launching revenue producing applications while teaching best practices in business-building.
Amann is an experienced intrapreneur and entrepreneur. He is responsible for three patents for supply chain processes while he worked as a nuclear submarine engineer. He has successfully launched fourteen startups, including the digital business card solution, Inigo App, acquired by Royaltie, which is now the fourth fastest growing company in Canada.
Amann excels at bootstrapping startups without the involvement of venture capital and tweets about how to build and maintain profitable companies.
Amann graduated from the University of Connecticut with a B.S. in Mechanical Engineering and took his MBA classes in the University of Strathclyde.

Politics

Meet the Author Taking a Musical Approach to Successful Leadership Skills

Published

on

Deanna Ritchie


For leaders, there are few moments of real quiet. There’s always a knock at the door, a text, a call waiting, an upcoming meeting, a decision pending. These interruptions impede effective leadership skills. They are a deflector to drown out. In a word, noise.

Behind it all, there’s a constant, subconscious playlist on repeat. It whispers a persistent story, over and over again—either encouraging or stunting the leader’s capabilities and ability to lead productive employees.

That playlist might say:

  • You don’t belong here.
  • You aren’t appreciated.
  • You aren’t successful enough.

Author Susan Drumm, CEO advisor and leadership coach, identifies these playlists alongside literal music as powerful leadership skills. Leaders can harness them to expand their potential and improve their skills. In her book The Leader’s Playlist: Unleash the Power of Music and Neuroscience to Transform Your Leadership and Your Life, Drumm draws on years of neuroscience research and 20-plus years of experience coaching leaders to teach readers how to unlock the doors to better leadership.

A New Approach to Leadership…and Change

If you’ve ever tried, and failed, to change how you do something—whether it’s dropping an old habit or shifting your mindset—there might be more than just willpower at work. Drumm states that our childhood experiences kickstart a “playlist” that affects our efforts and growth until we consciously change it.

Consider a leader who constantly checks their email. Efficient leaders often turn notifications off. Instead, they opt to batch their communications rather than get distracted every few minutes by a new message. Knowing that this is an option, why would a leader remain addicted to their notifications?

Inner Playlists: Their Origin and Effect

To figure out why, according to Drumm’s methods, they would need to first identify what playlist they’re listening to. For example, perhaps as a child, they were expected to answer right away whenever an adult spoke to them—no matter what they were doing or who the adult was. Today, they might have lingering anxiety when they don’t respond to messages right away. Their subconscious playlist might be saying, If you don’t respond immediately, you’re failing at your responsibilities, or you will miss something super critical.

  • In short: “I need to be perfect.”

Once that playlist is named and categorized, it can be changed through building new neuro-pathways. What does the leader want to feel, instead of the pressure cooking of being “on” all the time? It might be that time away from work and reflection time is beneficial to results, and they give themselves the grace to experience that. And with this change the new behavior becomes: You set reasonable expectations with your employees about how quickly you will respond, so it’s appropriate to only reply to messages during predetermined blocks of time.

  • In short: “I successfully manage expectations.”

Then, Drumm goes a step further, tapping into the power of music to rewire old brain pathways. She teaches how to build a playlist of songs, old and new, that can give our brains shortcuts to learning these new patterns of thinking.

Drumm includes a 7-step process in her book—the same one she uses with her executive clients at her consulting firm, Meritage Leadership Development—to walk readers through the process for themselves.

Applying Drumm’s System to Four Leadership Scenarios

During the 2022 Christmas travel season, Southwest Airlines canceled over 15,000 flights, a fiasco caused first by bad weather and then by a decrepit IT system.

Forbes shared an article by author Jon Picoult about four leadership lessons we can learn from the Southwest scenario, regarding handling failure, triaging priorities, listening to employees, and the importance of brand equity. Here’s how a leader can apply Drumm’s playlist concept to the three most relevant of those scenarios.

1. Demonstrating Confident Leadership in the Face of Failure

First, how does a leader handle failure? Can they dust themselves off and make things right? Do they give up and go down in flames? Their internal playlist might feed them a definition of success that impacts their response to failure. Suppose their internal playlist reflects a fixed mindset, where they believe they already have all the talent and leadership skills that they’re ever going to have. If so, that might make them more prone to giving up after a failure or denying that one even exists.

Leaders can determine how they want to lead through failure and use Drumm’s neuroscience research to rewire their brains for maximum effectiveness in this area. They might develop a playlist full of songs with emotional vibrations that exemplify victory, getting back up when you’re knocked down, and redemption. Listening to that playlist would help their brain solidify the truth that even though they failed once, they can try again—they’re not doomed to failure.

2. Determining a Company’s Order of Priorities

Second, how does a leader triage what’s most important—how do they decide where their resources and energy go? Their internal playlist has opinions about what’s important.

Maybe they have always expected to look successful regardless of reality. That being the case, they tend to invest their resources into “looking good” with smoke and mirrors: If I acknowledge that I’ve made an error in judgment or failed to plan for this contingency, it will undermine all of my authority.

  • In short, “All eyes are on me and almost certainly judging me unfit.”

If so, their playlist motivates them to trot out their qualifications. This response is a defense mechanism. It justifies self rather than addressing the issue at hand.

In that case, they would need to rewrite that unhelpful playlist to prioritize the talents and leadership skills available through others. They would need to redirect their attention off self and onto the qualifications of others. They might then build a playlist that encourages pulling together in tough situations. Their playlist motivates them to mutually encourage one another and persevere through trials.

3. Accepting Feedback…Regardless of the Source

Third, from where does a leader get feedback? Do they ask their own frontline workers for input, do they rely solely on customer data, or do they use a well-filtered mix?

When a leader feels unable to listen (really listen) to their own people, there could be several negative internal playlists at work, too. The playlist could be telling them that no one outside their inner circle is trustworthy. The playlist could tell them that only fellow executives are worthy of respect. Ideas like these can harm their relationships and growth without ever being said out loud. For some, these ideas could even be a source of shame.

By realizing that the source of negative ideas is not necessarily moral bankruptcy but rather an old playlist stuck on a loop, the leader can break out of old habits and look at feedback with fresh eyes and fresh tunes in their earbuds.

Using Playlists to Improve Leadership

Drumm holds a JD from Harvard Law School and Master Certified Coach status. Additionally, Drumm holds a graduate drama degree from the London Academy of Music and Dramatic Art. She understands the power that both science and art have, coupled together, to propel individuals and teams forward.

Drumm leverages the diversity of her own background to function as a playlist for her work. Her system draws strength from the fact that entrepreneurs can apply it in a myriad of leadership situations. It’s especially potent when leaders are willing to do some deep reflection and work on their own thought patterns. Years of neuroscience research, explained by Drumm, provide a powerful backdrop for how people can change and improve in areas they previously felt stuck.

Best of all, this work involves one of humanity’s favorite art forms (and one that can improve employee morale, too): music. In short, Drumm teaches how to use literal playlists to improve your leadership skills. Consequently, this skill then helps leaders see noticeable results and improvements for teams of all kinds. So yes, those few moments of quiet may actually get filled with some transformational new songs. But according to the research, that time spent with carefully curated playlists will be well worth it.

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

Continue Reading

Politics

Top 20 Web Development Companies in India

Published

on

Total number of Websites


In the present digital age, websites are regarded as a company’s face, representing its offerings. From MNCs to start-ups, every business requires a website. In fact, there are over 1.5bn websites on the internet today, with around 5bn daily active users.

For this reason, web development companies have a high demand among entrepreneurs and start-ups seeking to establish their online presence. However, with so many web development companies in India, choosing the perfect one for your business becomes challenging.

Being a business owner, you cannot just believe in any company and hand them your project. You need a trustworthy and reliable web development service provider.

Hence, to back you up, here’s a list of the top 20 Indian web development companies with immense expertise and experience in creating high-quality websites at reasonable costs.

1. eSparkBiz:

First on our list is eSparkBiz, a leading web development company in India. It was founded in 2010 and has expert developers with a rich portfolio in web, mobile apps, and software development. They ensure that the website of your dreams comes to life exactly as you had imagined in your mind.

eSparkBiz uses comprehensive web development services, which include a detailed discussion of tools to employ, UI and designing, and turnkey execution using Agile methodology. It infuses the best SLA practices with popular techs like Blockchain, Data Analytics, IoT, etc., to offer clients impactful and future-ready web app solutions.

The company offers premium web development services, including visually attractive websites, UI/UX development, full-stack development, eCommerce solutions, and more. Those seeking quality digital products can discuss their requirement with eSparkBiz and avail of a 15-day risk-free trial to experience their services.

Years of experience: 12+
Headquarters: Ahmedabad, India
Average Rate: < $15 – $25 per hour

2. Techuz:

Techuz is a company that offers diverse web app development services. The company was founded in 2014 by tech-savvy individuals who aimed to create and deliver top-notch mobile and web solutions using advanced techs.

Since its inception, Techuz has grown 300% annually and has established mastery of Laravel, Node.js, Angular.js, Android, and iOS-Swift technologies. From website planning and designing to its development, marketing, and maintenance, Techuz has experts to look after every aspect of web development.

Years of experience: 8+
Headquarters: Ahmedabad, India
Average Rate: < $25 per hour

3. Classic Informatics:

The best web development companies in India always have some kind of worldwide presence. Similarly, besides India, Classic Informatics takes pride in serving clients from its offices in UK and Australia. The company uses world-class web technologies and frameworks to create successful and effective web apps.

It was founded in the year 2002 and delivers user-friendly, quality web solutions to businesses of all sizes. The developers use a broad range of digital marketing strategies to help businesses grow and execute their idea into reality. It also provides on-demand teams, custom products, fully managed development projects, and dedicated developers.

Years of experience: 20+
Headquarters: Gurugram, India
Average Rate: $25 – $49 per hour

4. Tudip Technologies:

Tudip Technologies is one of the best web development companies in India, delivering brilliance through business-focused and dedicated solutions. Their team of developers incorporates expertise and innovation to offer their clients cost-effective, scalable, and reliable web solutions.

Established in 2010, Tudip Technologies genuinely believes in developing a ‘niche’ and providing state-of-the-art integrated services powered by the best technologies and strategies. Delighting the users through improved experience and making proving credibility simpler is the sole passion of this CMMI Level 3 value-driven company.

Years of experience: 12+
Headquarters: Pune, India
Average Rate: < $25 per hour

5. Systematix Infotech:

When it comes to creating and deploying feature-rich, top-performing web and mobile applications, Systematix Infotech makes a great choice. This worldwide reckoned mobile app and web development company in India excels in advanced enterprise apps, eCommerce, CRM, CMS, etc.

Founded in 2005, Systematix Infotech’s vision is to use disruptive technologies for managing complex web projects. They ensure their clients get the latest applications, giving them an edge over their competition.

Years of experience: 17+
Headquarters: Indore, India
Average Rate: < $25 per hour

6. Capital Numbers:

Capital Numbers is a reputed mobile app and web development company in India. The company caters to Silicon Valley entrepreneurs, Digital Publishers, Global Brands, and more than 100 clients operating globally. Established in 2012, Capital Numbers is an ISO 9001 and ISO 27001-certified digital solutions company with over 600 experts working full-time.

The company’s main focus is to build long-term associations with clients, helping them revamp their business through a next-level digital product. Capital Numbers specializes in custom software, web, and mobile app development.

Years of experience: 10+
Headquarters: Kolkata, India
Average Rate: $25 – $49 per hour

7. Aalpha Information Systems:

Aalpha Information Systems was founded in 2007 and is a global pioneer in offering bespoke web development and IT consulting services. The experts at Aalpha specialize in custom web, mobile app, and software development solutions.

The team of highly experienced developers also excels in frameworks such as Vue.js. Node.js, Laravel, WordPress, Java, and more. They mainly cater to small businesses in the marketing industry, business services, and consumer products.

Years of experience: 15+
Headquarters: Bangalore, India
Average Rate: $18 – $25 per hour

8. TatvaSoft:

With 810+ global customers and 1800+ completed projects, TatvaSoft is another one of those renowned web development companies in India. Established in 2001, TatvaSoft is CMMI accredited and well-known for offering quality development solutions across all industry domains.

TatvaSoft has established authority in several technologies, including .NET, Microsoft, Angular.js, eCommerce, PHP, Java, and React Mobile apps. The company has evolved tremendously and enjoys global dominance, with offices across five nations, including India, Australia, Canada, the UK, and the US.

Years of experience: 21+
Headquarters: Ahmedabad, India
Average Rate: < $25 per hour

9. Nickelfox:

Nickelfox is a custom web development company in India that redefines the union of personalized experiences and digital designs. At Nickelfox, the experts have delivered several successful mobile app and software projects. Their clientele includes enterprises and start-ups across different commercial, high technology, and industrial verticals.

Since its establishment in 2014, Nickelfox has helped businesses across different domains navigate the rapidly-evolving landscape of online tech innovation. The professionals deeply care about their work and help businesses convert their dream projects into reality.

Years of experience: 8+
Headquarters: Noida, India
Average Rate: $25 – $49 per hour

10. GeekyAnts:

GeekyAnts is next on our list of top web development companies in India. The company uses React Native, Vue.js, Node.JS, Python, and Laravel frameworks to create innovative and robust web solutions.

Founded in 2006, GeekyAnts helps businesses develop and leverage the latest insights and drive imagination. They have served over 500 customers worldwide in the web and mobile app development space. The services offered by GeekyAnts range from UI/UX design, mobile and web development to product management, execution, and maintenance.

Years of experience: 16+
Headquarters: Bangalore, India
Average Rate: $25 – $49 per hour

11. Next Big Technology:

Founded in 2009, Next Big Technology is one of the highly regarded Indian web development companies. The company not only provides custom web development services but also excels in mobile app solutions.

Having served more than 600 clients, this company has garnered widespread global recognition. The in-house developers work on varied frameworks and CMS to offer their clients the best development services that help them flourish. Their work is always user-centric and requirement specific, covering all the web and mobile app development ethics.

Years of experience: 13+
Headquarters: Rajasthan, India
Average Rate: < $25 per hour

12. Groovy Web:

When it comes to receiving excellent custom web and mobile app development services, you cannot go wrong with Groovy Web. Since its inception in 2015, this company has been known for making amazing web products, thanks to its incredible team of 60+ experts.

From big enterprises to start-ups, they’ve delivered over 500 projects with a customer satisfaction rate of 99%. Being one of the top-rated Indian web development companies, Groovy Web’s well-known for its effective project execution techniques. Their websites are visually appealing and immensely focused on enhancing conversion rates and revenue.

Years of experience: 7+
Headquarters: Nadiad, India
Average Rate: $25 – $49 per hour

13. Unified Infotech:

Unified Infotech is your go-to technology partner in designing, developing, and scaling robust web and mobile app solutions. Founded in 2010, the company offers end-to-end expertise across the digital ecosystem.

The team at Unified believes that each project is a significant milestone in their journey and positions themselves as a boutique digital agency. They custom tailor influential digital solutions with best industry practices across various domains for SMEs, Fortune 500’s, and start-ups worldwide.

Years of experience: 12+
Headquarters: Kolkata, India
Average Rate: $50 – $99 per hour

14. Spec India:

Established in 1987, Spec India is one of the oldest and most experienced web development companies in India. The company specializes in custom web, mobile apps, software development, Automation, and Security testing, product engineering, and IoT/Analytics Solutions.

Spec India has a team of more than 300 consultants committed to offering quality solutions to clients worldwide. They understand the global culture and follow a customer-first approach. With ISO/IEC 27001:2013 certification, the company ensures that the digital products it creates are compliant with the most stringent industry standards.

Years of experience: 35+
Headquarters: Ahmedabad, India
Average Rate: < $25 per hour

15. Raftlabs:

Recognized as one of the top web development companies in India by Clutch, GoodFirms, and others, Raftlabs helps modernize a company’s web presence. Not only can their developers create a website that stands out amongst the crowd, but they can also growth-track and scale projects to infinity and beyond.

Established in 2017, Raftlabs is driven by the mission to create products that ease customer experience and help businesses grow. The experts deliver expected value to clients by concentrating on key performance indicators.

Years of experience: 5+
Headquarters: Ahmedabad, India
Average Rate: $25 – $49 per hour

16. Iflexion:

Iflexion, since 1999, has been consistently helping companies worldwide optimize their business through custom web and software development services. With 500+ clients from SMBs to Fortune 500 firms, Iflexion handles tech challenges and helps companies in their digital transformation.

It adheres to the latest quality requirements and industry trends to deliver secure and powerful web solutions that fit corporate environments. Profound tech expertise and business understanding help the company develop unique solutions that empower enterprises and their customers each day.

Years of experience: 22+
Headquarters: Delhi, India
Average Rate: $25 – $49 per hour

17. AllianceTek:

AllianceTek was established in the year 2005. It has emerged as one of the top Indian web development companies, offering world-class web solutions empowered with the latest technology stack, methods, and tools.

Composed of the best web developers and designers, the company adheres to the client’s requirements and delivers end-to-end tailored solutions. AllianceTek delivers cost-effective business solutions to clients while offering them a cutting-edge level of client service.

Years of experience: 17+
Headquarters: Mumbai, India
Average Rate: $25 – $49 per hour

18. Alphonic Network Solutions:

Alphonic Network Solutions is a renowned Full-Stack web and mobile app development company incorporated in 2013. Over the years, the company has delivered 1200+ projects to start-ups and MNCs through a well-planned strategy and agile methodology.

Alphonic’s philosophy starts and ends with the customer-first approach. The company works to ensure that each client, regardless of size and budget, receives solutions that bring profitability and value to their business.

Years of experience: 9+
Headquarters: Jaipur, India
Average Rate: $25 – $49 per hour

19. Promatics Technologies:

Incorporated in 2008, Promatics Technologies has been offering market-leading web and mobile development services to start-ups, entrepreneurs, SMEs, and even Fortune 500 enterprises. With a team of 150+ expert developers, the company has created a solid foundation of web development processes with optimized delivery and engagement models.

Besides making it to our top Indian web development companies list, Promatics is also an experienced cloud consulting and CMS development specialist. Hence, it makes a great choice for companies seeking other complementary services under one roof.

Years of experience: 14+
Headquarters: Ludhiana, India
Average Rate: < $25 per hour

20. Yarddiant:

Yarddiant is a web development company that offers the best support in designing and developing tailored websites, apps, and e-Commerce stores. Since its establishment in 2011, the company has focused on developing quality websites that initiate business growth and drive market success.

Yarddiant deals with major CMS development platforms like WordPress, Magento, Shopify, etc., to build highly creative web solutions and help businesses have a strong online presence. The company also provides easy and effective domain hosting and content management system.

Years of experience: 10+
Headquarters: Kozhikode, India
Average Rate: < $25 per hour

Conclusion:

There are numerous web development companies in India. However, the list above will help you choose the correct company in 2022 that aligns with your project requirement.

But before making the final decision, remember to analyze factors such as cost, experience, developer count, tech stack, and others. These parameters will help you filter the companies and find the perfect one for your project.

Featured Image Credit: Provided by Author; Thank you!

Jigar Agrawal

Jigar Agrawal

Jigar Agarwal Digital Marketing Manager @eSparkBiz, Passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation. He help every SaaS Development companies to improve their ROI.

Continue Reading

Politics

8 Things to Avoid After a Google Ads Account Suspension

Published

on

Deanna Ritchie


Do you run pay-per-click (PPC) ads on sites like Google Ads and Facebook? Whether you’re running a small campaign on Amazon, or you’re running a massive campaign on Google, getting your account suspended can put a damper on your marketing plans.

However, getting your Amazon PPC ad account suspended isn’t as bad as getting your Google account suspended. The reason is that Google generally provides a larger share of search traffic to advertisers.

Did Google suspend your Google Ads account?

Just when you think you’ve gotten the hang of publishing effective paid ads, a suspended account could put a wrench in your plans. PPC ads are a major part of your digital marketing campaign. A suspended Google Ads account is a big deal. Your paid ads send traffic to your website, and when your ads stop running, you lose that traffic.

If Google suspends your Google Ads account, you might be wondering how you can reinstate it. Is it even possible to reverse a suspension? While you can reverse a Google Ads account suspension, it’s not as simple as calling someone to explain the mistake.

Google suspends accounts all the time for various reasons ranging from suspicious payment activity to circumventing systems. Sometimes, people are able to reverse this decision, but it takes some finesse. If you make any mistakes, it could mean that Google permanently bars you from having an account. To prevent this fate, here’s what you should avoid doing after an account suspension.

1. Don’t create a new ad account.

When Google suspends your account, your first thought might be to create another account, but that could ruin your chances of winning your appeal.

Google automatically checks information against its database of suspended accounts. They know if your payment information, billing address, website, or company name matches a suspended account. When Google matches the data, they will suspend your new account.

Don’t try to get away with using a different credit card for your new account. Once you enter your website into the system, Google will know you already have a suspended account based on your domain name and/or URLs/URIs.

Once you have two suspended accounts, it’s harder to win an appeal for your first suspension because creating a new account is a direct violation of Google’s policies and will disqualify you from having an account from that point forward. Google says that creating a new account falls under “Circumventing Systems” and is an egregious violation.

It’s frustrating not being able to run ads on Google, but it’s better to avoid creating a new account while you’re working on an appeal.

2. Don’t insert emotion into your appeal.

If you’re like most people, you’ll be submitting an appeal to Google to reinstate your ad account. You’re probably really upset.

However, when you craft your appeal, make sure you leave emotion out of the equation. Google treats appeals matter-of-factly. The more emotion you insert, the harder it is for their reps to objectively assess your situation.

No matter how upset you are, and no matter how unfair the suspension seems, stick to the facts. It’s a given that you feel the suspension was unfair. You don’t want to put any of that in your appeal.

3. Don’t submit an appeal hastily.

Wait a little bit and review your appeal before you submit that appeal to Google asking them to reinstate your ads account. You want your appeal to be as professional, clear, and concise as possible. You also don’t want any spelling, grammar, or punctuation mistakes.

When you take time to review your appeal, you can also catch yourself if you’ve inserted emotion into your document. A clean, professional, factual appeal is more likely to be perceived as genuine than one filled with errors and emotion.

4. Don’t continue submitting appeals.

There is no limit to how many appeals you can submit to Google.

However, it’s not recommended to submit numerous appeals. The more appeals you make to a previously rejected appeal, the less likely your next appeal is to even be reviewed.

Just like if you were to appeal the decision of a judge, only submit a new appeal if you have new, relevant information. If your appeal keeps getting denied, stop and consult with a professional marketing agency dedicated to helping reverse Google Ads account suspensions.

If your situation deserves a reversal, and your appeals keep getting denied, there’s a reason. A professional can help you figure out what you’re doing wrong and help you craft a stronger, more effective appeal.

5. Don’t hire someone from Fiverr.

Be extremely careful if you hire someone from Fiverr to make your appeal. You’re risking a permanent suspension.

Sometimes, there are legitimate professionals on Fiverr who are looking to pick up some more clients, but most of the time, people who offer services are just looking for side gigs and you won’t find people with enough experience to get results.

Thinking about hiring someone to advocate on your behalf for reinstatement? If so, you must exercise caution. Someone who doesn’t have a track record of success could make your situation worse.

If they submit an ineffective appeal on your behalf and that appeal is denied, you may be out of luck. If they submit an appeal on your behalf that contains false information, that could also ruin your chances of a successful appeal.

6. Don’t bother calling Google.

It sounds harsh, but don’t try calling Google to fix your suspended ads account. They can’t help you over the phone.

While Google does provide some technical support over the phone, they don’t provide support for suspended accounts. There is nobody you can talk to from Google over the phone who will be able to help you with a suspended account.

It’s unfortunate that all of your communications have to take place through email to resolve your suspended Google Ads account, but that’s the way it works.

7. Don’t get your hopes up — stay neutral.

If Google suspends you, it is possible to have the company reinstate your Google Ads account. However, don’t set yourself up for major disappointment by believing you have an open-and-shut case.

There are many people who have had legitimate technical errors that caused Google to suspend their accounts. Many were still unable to get their accounts back. It could be that Google is overwhelmed with a high volume of appeals, and many appeals are denied at first glance. It’s hard to say.

Your best course of action is to connect with a professional to have them craft, submit, and manage your appeal.

8. Don’t give up on a rejected appeal.

If you’ve already had your appeal rejected, don’t give up hope. Although getting an account reinstated after a rejected appeal is harder, it’s not impossible.

The key is finding the right leverage to prove you deserve to get your account back.

For example, if Google suspended you because you accidentally created three different accounts when you were actually trying to log in, you need to explain exactly what happened and why. You may even need to suggest looking up the times of your account creations to substantiate your claim.

Remember that Google’s representatives are busy all day, every day, and may not take time to look that deeply into your appeal. In some cases, you might need to make these small suggestions to get them to spend more time on your case.

A Suspended Google Ads Account Isn’t the End of the World.

As a last resort, if Google won’t reinstate your account, don’t panic. It’s not the end of the world.

There are plenty of other PPC platforms you can run ads on to make up for your lost traffic from Google, including Bing and DuckDuckGo. You can advertise on social media platforms and ramp up our SEO efforts.

A suspended Google Ads account isn’t the end of your PPC traffic. It just means you need to use other platforms until your sus.

Featured Image: Brett Jordan; Pexels.com. Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

Continue Reading

Copyright © 2021 Seminole Press.