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ChatGPT: The Future of Content Creation For SEO

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How ChatGPT Works


ChatGPT: The Future of Content Creation For SEO

ChatGPT has become the talk of the town since its release in November 2022. It has recently launched the upgraded version named ChatGPT-4, which is probably one of the best available AI tools for content creation right now.

ChatGPT’s refined features have enticed marketers to utilize it for their content creation needs. Previously search engines, especially Google, had rigorous policies against AI content.

Thousands of websites got affected and deindexed due to the AI content. But with the rise of ChatGPT, Google has regularized its content policies.

How ChatGPT Works?

It is basically an AI language model that generates content based on user search queries. This Chatbot works on the command prompts put by the users.

GPT stands for Generative Pretrained Transformer which is an ML model for text generation. ChatGPT can do many tasks like answering questions, code writing, copywriting, and content writing that can lessen your workload.

 

It has basically two versions that are currently available for users.

Free Version

Its free version is for anyone who signs up using a Google account or an email address. Due to the high demand, it mostly shows over capacity, and users need to refresh the page for new search prompts.

This version comprises basic features for data scrapping, and display in form of text and tables as per the requirements.

Paid Version or ChatGPT Plus

ChatGPT Plus

ChatGPT was initially a free AI tool for all without any downtime issues. Due to a massive influx of users, the company decided to launch a paid version or ChatGPT Plus for those who need more features and priority access.

This version has no downtime or search limitations and can be upgraded for faster response time. The latest upgraded version named ChatGPT-4 is also accessible to ChatGPT Plus users.

Importance of SEO In Content Marketing

SEO is an important pillar of content marketing strategies for business scaling and growth. It has long-term goals and benefits.

Businesses invest in SEO to bring more people to their websites or app through search engines. You can’t rely on a single source like social media marketing, search engine marketing, and affiliate marketing.

SEO has one of the highest ROIs, up to 500%, which means you get $5 in return for every single dollar invested in it.

The major difference between SEO and other content marketing sources is continuity. If you stop investing in PPC, SMM, and affiliate marketing, you will stop getting visitors.

While a top-ranking page or post in a search engine can give you thousands of free traffic over the years even if you stop investing in SEO.

More importantly, you can do interest and intent-based content optimization that helps in generating leads and conversions.

The evolution of AI will further improve search results and attract more possibilities to get visitors. Top search engines like Google and Bing are already competing with each other to give better user experiences to visitors.

Benefits Of ChatGPT For SEO Content Writing

There are multiple ways to take advantage of ChatGPT in writing SEO-optimized content. We will discuss a few of them below.

Topic Ideas

ChatGPT Topic Ideas

You can use ChatGPT prompts to get topic ideas for your content needs. For example, you are writing content around laptops. Put “ Give me the 8 best topic ideas for budget laptops with SEO, and relative keywords.”

The results will surprise you. You can pick any of the topics and check the keyword competition, difficulty, and search volume before writing the content.

Keyword Analysis

It can be used in analyzing specific keywords, their difficulty, search volume, and more. You can also use it to find the long-tail keywords related to the content topic.

Adding seed keywords or long tail keywords increases the chance of your ranking in SERP on different user queries and grabbing featured snippets.

Content coverage is the apparent advantage of using seed keywords that increases the site authority in any topic, category, or niche.

Unique Titles And Meta Descriptions

ChatGPT helps in generating unique and catchy titles for your content that help in boosting the CTR(Click Through Rate). Although meta description is no more an SEO ranking factor, however, it gives precision to the search results.

If you don’t add a meta description, the search engine will pick the random content from your post, that sometimes leaves a bad taste in terms of user experience.

Content Outline

Content outline is the major headache for content writers in crafting useful content. This amazing AI tool can create a perfect outline around your topic, covering all the relevant sub-topics as well.

Instead of manually searching or going through different blog posts, you can ask ChatGPT to give a comprehensive and SEO-oriented content outline.

Content Relevancy And Personalization

ChatGPT helps in crafting and optimizing content as per the user intent. A search-relevant content is more likely to rank in the SERP instead of a random one.

Better-personalized content on user preferences can enhance conversion rate and engagement. Which is good for achieving business objectives.

Content Quality

Most of the time ChatGPT gives unique and quality content without any plagiarism issues. Moreover, you don’t need to worry about Grammar and spelling mistakes.

It can produce high-quality content without any duplication and readability issues. That is good if you are aiming for bulk content creation.

This means you don’t need to pay for rephrasing or Grammar optimization tools. ChatGPT does everything at its best.

Unique Images Creation

ChatGPT-4 has the ability to create unique images around any search query. Which will be useful to add featured images and infographics to your content.

That will also reduce the cost of hiring a graphic designer and purchasing unique images from sites like Shutterstock, iStock, etc.

Multilingual Content

Multilingual content enhances the global visibility of any business and attracts more people onboard.

ChatGPT has the proficiency to generate content in multiple languages following the SEO goals. That means it will reduce the role of native writers in the coming days.

In-Depth Insights

ChatGPT has the ability to analyze keywords data, like search volume and difficulty. It follows the latest trends and crafts SEO-optimized content around them.

It will be more trained in the upcoming versions and will cover the new ideas that a human writer can not uncover.

Time And Speed

You can create bulk SEO content quickly by saving a lot of time. ChatGPT has saved the time most content writers used to consume on research and creating outlines.

It has also reduced the content creation cost. Correct use of this amazing AI tool can help your business thrive faster.

Drawbacks Of ChatGPT In SEO Content Writing

Despite many advantages, ChatGPT lacks in many things. Here are a few drawbacks that can be points of concern in SEO content writing.

Lack Of Content Originality

Duplicate or plagiarised content is the biggest concern in SEO. That can result in penalties from search engines. Sometimes the whole site gets penalized and deindexed.

ChatGPT uses pre-indexed data to generate unique content. Which needs to be reviewed before publishing.

Narrow Creativity

Good content means that is acceptable for both search engines and readers. The content that ranks but no one reads is worthless.

ChatGPT has limited creativity and the ability to write engaging content. The interestless content may result in a higher bounce rate and low user engagement.

Search engines replace such pages with the better ones in SERP which results in losing valuable traffic.

Context Understanding

ChatGPT is not that smart to understand the feelings and context behind the inquiry. It may generate random content that will further increase confusion among readers.

Such content badly impacts the user experience and page ranking. This inability highlights the importance of human involvement in content creation.

Limited Output Control

ChatGPT basically relies on user input and gives the best matching results. The content output may not align with your search query and brand voice.

The better prompts you use, the more refined content it generates. This limited output control sometimes results in generating less authentic content that couldn’t connect with your targeted audience.

Niche Expertise

Niche expertise is an important factor for credibility and user retention. ChatGPT lacks in this perspective. It can be useful for simple and non-sensitive topics.

However, it won’t be valuable in sensitive niches like medical and pet advice. That means human involvement in content creation is mandatory to establish the credibility of the content and website.

Integration Of ChatGPT Content In Your SEO Strategy

ChatGPT generates raw content that needs to be integrated into the SEO strategy. Here few useful methods to do this.

Keyword Research

Keyword research is the first step in writing SEO-optimized content. Find the relative keywords by using SEO tools like SEMrush, Ahrefs, and Surfer SEO.

Then include the selected keywords in ChatGPT prompts to generate the SEO-optimized content for search engines. The right use of this AI tool can give you multiple benefits to successfully implement your SEO strategy.

Content Optimization

Adding AI content directly to your pages or blog posts can be a risky thing. You must manually optimize it by adding keywords in the title, subheadings, and content body.

Content must be meaningful, readable, and engaging. This will increase user retention and trust to build a community.

Images And Infographics

Images and infographics are an important part of SEO content creation. They help in ranking faster and earning high-quality links to increase authority.

Create unique featured images and infographics by using the latest version of ChatGPT. Bing and Microsoft have already introduced this feature in their chat option.

Now you can ask AI to create unique and catchy images around any search query. The results will surprise you with precision and creativity.

Use A/B Testing

A/B testing is the best way to analyze the performance of human and AI-generated content. Create 2 blog posts. One with ChatGPT and the other with an SEO content writer.

Publish them at the same time and monitor their performance using Google Analytics and Search Console. This way you can track different metrics like user engagement and conversion rate.

If the AI content is performing then keep on the same strategy, and in other cases make it search engine friendly before publishing.

AI Tools And The Future Of Content Creation

With the rise of modern AI tools like ChatGPT and Bard, it is important for content creators to stay with the latest content creation trends.

No one can deny their usefulness in workflow and productivity. Integration of ChatGPT into your content creation strategy can save a lot of time and effort.

AI-powered tools can increase business productivity by up to 40% which can be helpful in scaling startups. There are thousands of AI startups in the development phase and dozens are launched every day.

The AI market growth says everything about the resourcefulness and adaptability of AI tools. In future predictions, only AI-adaptive businesses and marketers will survive.

Final Thoughts

As we know, ChatGPT will never be able to replace humans. Because it lacks the emotions and feelings behind the words. The data utilized by ChatGPT is up to Sep 2021 which clearly indicates its incapacity.

So, you always need to review the content generated by AI and optimize to make it search-engine friendly.

Google has also released its AI chatbot named Bard recently. That will revolutionize the whole SERP. It will be time-saving and more useful for the users.

Frequently Asked Questions

Can ChatGPT automate keyword research?

 

With its ability to analyze user behavior and search data, ChatGPT can automate keyword research and optimization. That can save a lot of time and resources used in the process.

Does Google accept AI content?

 

Yes, Google has recently revised its content guidelines. Useful and unique AI-generated content doesn’t violate its policies.

However, it is better to manually review and optimize ChatGPT content for long-term goals and benefits.

How to use ChatGPT for link building?

You can use ChatGPT for link building in your Off-page SEO strategy. It can help you in writing guest post content and making useful infographics that will automatically earn links and traffic from high-authority sites.

Aamir Zahoor

Tech Enthusiast And SEO Consultant

Aamir Zahoor is a commercial blogger, SEO consultant, and passionate content writer. He earned a good reputation on popular freelance marketplaces like Fiverr and Upwork since 2020.

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Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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