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Effective Time Management for Leaders




Countless things can distract business owners and leaders from their primary roles. Often this is to drive sales and push their company forward.

To succeed, however, you must manage and guard your time well. The key is not only getting everything done but also avoiding burnout and feeling satisfied and accomplished at the end of the day.

With that said, check out these 12 tips for fresh ideas or reminders that will assist you in stepping up your time management game. And, in turn, become the most productive boss ever.

1. Pick your rubber balls and glass balls.

Taking on multiple tasks at once can be detrimental to your productivity and health. Because of that, priorities are critical. And, to prioritize, you need to think in terms of rubber and glass balls.

When you drop a glass ball on your team or business, you will suffer long-term consequences. You should take care of these ones by yourself if you don’t want them broken.

Rubber balls, on the other hand, can be handled later or even delegated. Because they bounce, dropping them isn’t a big deal.

With this analogy, you’re able to identify which tasks should be included in your schedule when you make this comparison.

Taking that into consideration, which tasks are you going to drop today?

2. Organize tasks in the correct order.

Everyone tends to fall into the same trap, whether in a leadership position or not. They are wasting time picking low-hanging fruit. While answering emails, organizing computer files, and cleaning your desk might feel productive, they might not be the most important or urgent tasks.

Because of this, many people begin their day by tackling their most important task (MIT). Therefore, the most appropriate time to address your most pressing issues is in the morning, when people are most alert and energetic.

After completing all the “must-do” activities, you can slowly work your way through the “would-be-good-to-do” activities.

3. Fire yourself from everything you don’t need to be directly involved in.

“Simply put, let your team do their jobs,” advises the experts at the Methods of 100 Coaches Blog. “In theory, you’ve hired entirely capable candidates for the job, and you should trust them implicitly to carry out their duties successfully.”

This can be difficult if you tend to micromanage or obsess over every little detail. However, getting caught up in the weeds leaves you with little time and energy to make the critical decisions only managers and leaders can. “The less time you spend micromanaging, the more time you have to ‘MACRO-manage’!” they add.

4. Plan your life a year in advance.

In addition to your work responsibilities, you also have personal obligations. At the minimum, this includes doctor’s appointments, parent-teacher conferences, and vacations. If you don’t add these to your calendar, you can expect conflicts to arise.

What’s more, with a little planning, you know what to expect so you’re prepared. Also, this limits the number of decisions you have to make to save precious energy. And it’s an effective way to set and track goals.

But how far should you map out your calendar? In my opinion? Planning your life a year in advance wouldn’t hurt.

I live and die by my calendar,” Shark Tank’s Robert Herjavec told CNBC’s Make It. In order to accomplish this great feat — he always plans a year in advance.

″[It] allows me to manage my time and prioritize,” he explains. “It doesn’t mean that everything on the calendar needs to be locked in, but it gives me an idea of where I’m going to be and when so I can maximize my time.”

For example, Herjavec told Entrepreneur he would plan his kids’ activities a year in advance with the school counselors. “Because of that, I never missed a swim meet. I never missed a school play. I never missed anything,” he said.

Herjavec also keeps a calendar to stay organized every day. “The details, the briefs are always all there,” he says. “It helps me be prepared, and I always have a reference.”

5. Don’t schedule every minute.

Have you ever wondered why some leaders schedule their days into 5-minute blocks? Well, you have Parkinson’s Law to thank. According to this, “works expand to fill the available time.”

Many leaders, including Bill Gates and Elon Musk, use timeboxing to stay on top of their busy schedules. Basically, you set time blocks for each task and then incorporate them into your schedule.

Setting a time limit for each task maximizes your concentration, increasing your likelihood of completing them on time. It is also easier to figure out what to do next when you have a plan for the day, including breaks.

That’s all well and good. After all, planning is essential. But, you shouldn’t schedule every single minute of the day.

On average, CEOs spend about a quarter of their time interacting spontaneously, according to a study conducted by Harvard Business School’s Michael E. Porter and Nitin Nohria.

To handle unfolding, unexpected events which consume 36% of CEOs’ time, executives must be available for reasonable conversations or meetings.

“Leaders whose schedules are always booked up or whose [executive assistants] … say no to too many people risk being viewed as imperious, self-important, or out of touch,” Porter and Nohria noted.

6. Build healthy habits and set firm boundaries.

According to a McKinsey study, professionals manage email on average for 28% of their working hours. In addition, Harvard Business Review revealed that “professionals check their email 15 times or every 37 minutes.”

Why’s that a problem? It takes workers 23 minutes and 15 seconds to return to full productivity after being interrupted, such as checking your email.

However, emails aren’t the only time stealers out there. Additionally, many people are distracted by notifications from Slack, social media, and text messages. In turn, they cannot pay full attention to the task at hand. And, even worse, this can eat into their downtime.

The answer? Set aside 20-30 minutes in the morning to check and respond to emails that can be handled quickly. Also, you should flag those that need to be followed up more thoroughly.

Also, to avoid spending time on distractions like email and Slack, leaders should set parameters around how frequently they check their emails. And, it’s critical to set expectations with employees and communicate how to reach them if something urgent needs to be addressed immediately.

7. Find the right opportunities to use your strengths.

“Highest and Best Use” is a concept you probably understand as a leader. But, it has meaning in various situations.

“Let’s look at it related to managing your time efficiently,” Dennis Reid, H2scan Corporation, told Forbes. “If you know your strengths, look for opportunities to use them.” First, however, ask yourself daily whether you are both “required and best suited” to take on a given project. Instead, take advantage of the strengths of your team members and delegate to maximize efficiency, Reid suggests.

8. Rethink meeting planning.

It can be difficult for an organizational leader to accept an invitation to a meeting. Your response might sound like you are breaking a cultural norm if you say ‘no’ or ‘not now.’ You may realize, however, that many meetings you attend are pointless if you evaluate all the meetings you attended the previous week.

When you are invited to a meeting, you should ask for the agenda to make better use of your time and build a management system. Using this method, you can politely decline meetings that aren’t of high priority.

And, when you do schedule a meeting, the shorter, the better.

“‘Standard’ meeting times should be revisited to shorten them. Doing this can significantly enhance a CEO’s efficiency. For example, in our debriefs, CEOs confessed that one-hour meetings could often be cut to 30, or even 15 minutes,” Porter and Nohria reported.

9. Schedule alone time.

A CEO’s job is to create a vision for their company, formulate broad strategies for realizing it, and communicate them clearly to all stakeholders.

If you don’t have enough time to reflect, though, this is hard to accomplish that. Because of this, CEOs typically spend 28% of their work time alone, but their time spent alone is usually limited to an hour or two.

“CEOs need to cordon off meaningful amounts of alone time and avoid dissipating it by dealing with immediate matters, especially their in-boxes,” Porter and Nohria recommended.

10. Have a powerful executive assistant or chief of staff.

How will this role contribute to time management? Well, here are two excellent reasons.


By hiring excellent personnel in this area, you can ensure meetings that are not aligned with your priorities don’t get scheduled. When you request to attend a meeting, they ensure you’re attending for the right reasons. In other words, they provide that the request serves a purpose.

Often, they decline community, industry, and other external meeting requests that would otherwise clutter your calendar with unnecessary events.

Email manager.

Managing your email is also one of the responsibilities of your chief of staff or executive assistant. The reason? It’s common for CEOs and other leaders to receive an overwhelming amount of emails. As such, they can help keep your inbox in check.

11. Don’t just prioritize your own time — help your employees do the same.

Despite our belief that we devote eight hours daily to our core duties, research shows that’s rarely the case. By periodically auditing your team’s time (and your own), you can help them make the most of their time. As such, set aside a specific day for your team to track what they do and how much time they spend on it.

I should add that this exercise isn’t an excuse for weeding out poor workers. Instead, it’s meant to help employees in the long run. By gathering enough data, you and your team should be able to determine the time needed for tasks and how to avoid any work delays or interruptions.

12. Make time for personal well-being.

For higher-ups, finding time for themselves can be challenging, with roughly 60 hours of work per week. For a healthy lifestyle, however, blocking out time for your personal well-being is paramount.

But, how can you squeeze in this alone time? Harvard Business Review contributors Whitney Johnson and Amy Humble offer these four tips to help you take care of yourself:

  • Add self-care to your calendar by making it a priority.
  • Don’t be afraid to ask for help if you need it.
  • Check in with others to see how they are doing.
  • Make a list of the positives in your day. And make it a point to say them out loud.

Published First on Calendar. Read Here.

Featured Image Credit: Photo by Anna Tarazevich; Pexels; Thank you!


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9 Healthcare Marketing Strategies to Attract and Engage Patients



9 Healthcare Marketing Strategies to Attract and Engage Patients

If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, you’ve come to the right place. In this blog post, we’ll look at nine healthcare marketing strategies that can help you attract more patients and increase your patient engagement. From leveraging social media to investing in search engine optimization, these healthcare marketing strategies will give you the tools to reach out to and build relationships with potential patients. So, let’s get started.

1) Define your audience

Identifying the target audience for your healthcare marketing efforts is an essential first step in any marketing strategy. You need to determine who your ideal patient is so you can craft effective messaging and use the right tactics to reach them.

Start by considering the demographics of your current patients and those most likely to be interested in your services. Take into account age, gender, income level, location, and other factors that might be relevant.

Then, think about the pain points or needs your services can address. It will help you identify potential customers who could benefit from your offer. For example, if you specialize in sports medicine, you’ll want to target athletes and active individuals who are likely looking for solutions to common injuries or health issues.

2) Foster relationships with referring physicians

Building relationships with referring physicians is great for your healthcare marketing strategy. Physicians are well-respected and highly trusted in the healthcare industry, so building meaningful relationships with them is important. Doing so will help you gain access to their patient referral networks and increase your visibility in the community.

Start by introducing yourself and your practice to referring physicians. Ask for their contact information and make sure to keep it up-to-date. Connect with them on social media, if appropriate. Offer to attend conferences and meetings they are attending, or invite them to yours. Offer them patient education materials, discounts on services, or other incentives that show your appreciation.

You can also offer referring physicians helpful resources and advice, such as regular updates on medical advances or educational materials related to their specialties. Make sure that your content is always accurate and up-to-date. Finally, be sure to follow up with referring physicians regularly. It will show them you value their relationship and help maintain positive working relationships.

3) Research your competition

Understanding your competitors is essential when it comes to healthcare marketing. Knowing what strategies they use and how successful they are can help you improve your tactics and stay ahead of the game.

Start by researching the demographics of your target market – who are they, what do they need, and how can you reach them? Analyze their services and offerings and evaluate their marketing tactics. Ask yourself how you can differentiate your services from theirs, what makes your product better, and how you can beat them in terms of quality, cost, or convenience.

Look for trends in their marketing campaigns and see what works for them. Analyze their approach and create a plan that capitalizes on their weaknesses and maximizes your strengths. Discover what makes them unique and use this knowledge to inform your marketing strategy.

4) Incorporate SEO into your website

Search engine optimization (SEO) is essential for healthcare marketing and can help increase organic traffic to your website. It involves optimizing keywords, phrases, titles, headings, images, and other elements on web pages to appear higher in search engine results.

Optimize your website for search engines to ensure that it ranks high when users search for topics related to your practice. The higher your site appears in the search results, the more traffic it will get –more opportunities to convert leads into appointments.

SEO helps you get found by potential patients and keep existing patients coming back. As an essential part of your healthcare marketing plan, it’s important to understand how to incorporate SEO into your website.

First, you’ll need to create content that is both informative and optimized for search engines. Research relevant keywords related to your practice and target audience, then use those keywords in your website content. Ensure you don’t overuse the keywords, which can negatively affect your rankings.

It’s also important to ensure your site is easy to navigate and contains fresh, unique content. It will improve user experience and encourage visitors to stay longer on your site. Additionally, ensure that your website works on all devices and browsers. It will maximize the number of people who can access your site, increasing your ranking in search engine results.

5) Use social media

Social media is another powerful tool when it comes to healthcare marketing. Not only does it allow you to interact with potential patients directly, but it also builds relationships with current and potential referral sources. Utilizing social media channels allows you to share valuable information about your practice and create content that engages with patients and drives new leads.

Regarding healthcare marketing, social media is important to your overall plan. With a well-executed social media strategy, you can reach a wide audience quickly and easily. It’s essential to have an active presence on major platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube, as they provide excellent opportunities for reaching a wide range of audiences.

The key to success is to create content that resonates with your target audience and can convert leads into actual customers. Post relevant information about your services and helpful health tips, and answer questions from potential patients.

Ensure to include visuals whenever possible, as this will help grab your audience’s attention. Also, use hashtags to make your posts more visible and encourage user engagement. Responding quickly to comments and questions is important to foster relationships with potential patients. Finally, measure and track the results of your efforts through analytics software like Google Analytics or Facebook Insights.

6) Develop a strong brand

When it comes to healthcare marketing, creating a strong and unique brand is essential. It is your opportunity to stand out from the competition. Crafting an eye-catching logo and website and utilizing high-quality visuals can help you make a powerful impression on potential patients.

Another great way to build your brand is by creating custom content. Leveraging educational materials like blog posts and videos can help showcase your expertise. Sharing success stories and patient testimonials can also be effective in building trust with potential patients. Look for opportunities to get your name out in the local community. Attending events and partnering with other organizations are great ways to boost your visibility.

Participating in local events is a great way to interact with potential patients and show them why your services are superior. It also allows you to network with local healthcare professionals and gain referrals.

You can also host educational webinars or live chats to educate your patients and generate leads (healthcaremailing dotcom). Tools like Zoom or YouTube Live will allow you to stream the content and engage with people who aren’t physically present in the room. It can also help you reach a wider audience since many patients won’t be able to attend in person and may not have access to your event unless they know it beforehand.

You can ask questions during the webinar or chat and collect data from those who participate through their answers before ending the session with an action plan for following up with those who respond positively. It allows for better follow-up than just sending automated emails out afterward – you’ll get actual feedback from real people.

7) Invest in content marketing

Healthcare Content marketing is a powerful tool for healthcare providers to attract and engage new patients. It involves creating and distributing content related to your business’s services or products. It aims to educate and inform potential patients about your practice, services, and how you can help them.

Content marketing can take the form of articles, blog posts, infographics, videos, podcasts, social media posts, and other forms of media. This type of content provides value to potential patients and can help establish you as an authority figure in the industry. By creating high-quality content that is informative and engaging, you can help potential patients learn more about your practice and its offerings. You can also use content marketing to build trust with current and prospective patients.

Content marketing can be done in-house or outsourced to a content creation agency. If you choose to outsource, select an agency with expertise in the healthcare industry that can create accurate, relevant, and up-to-date content.

No matter your approach, content marketing can be an effective strategy for reaching new patients and building relationships with them. By investing in content marketing, you’ll be able to keep your website updated, attract more organic traffic from search engines, and give your current and prospective patients the information they need to make an informed decision about their healthcare.

8) Advertise online

Online advertising can be a great way to reach potential patients and those in your care. You can use platforms like Google Ads and Facebook Ads to target potential patients based on location, age, gender, interests, and more.

Online advertising can help you promote awareness of your practice and services, increase brand visibility, and even drive conversions. You can also ensure your messages reach the right people with the right targeting. Just do your research and understand the different types of ad formats available.

For example, some formats are better suited to creating brand awareness, while others may be better for lead generation. Additionally, have clear, concise messaging with strong call-to-action (CTA). It will help ensure that your online ads are effective in driving conversions.

Paid advertising on social media channels or platforms like Google Ads is another great way to reach potential patients. Setting up ads allows you to target specific population segments, which increases the likelihood of getting clicks and converting leads into customers.

9) Implement lead capture forms

Lead capture forms are essential in any successful healthcare marketing strategy. They allow you to collect information from potential patients, such as name, email address, phone number, and other contact information. This data allows you to track your leads and nurture them into becoming paying customers.

To get the most out of lead capture forms, design them for maximum conversion. It means providing an easy-to-use interface with a clear call to action that encourages users to take action. You should also include a field for additional comments or questions so that you can gather more detailed information about your leads.

Your lead capture forms should also be strategically placed throughout your website. Place them prominently on your homepage, or add them to key service and contact pages. Additionally, consider offering incentives to encourage people to fill out the forms, such as discounts or free consultations.

By investing in lead capture forms, you can track your leads and nurture them into becoming loyal customers. The right combination of design, placement, and incentives can make all the difference in finding and engaging patients.


Healthcare marketing is a unique opportunity to build relationships and connections with your audience. These people will benefit from your products and services to be incredibly loyal customers. By putting yourself out there in a way that resonates best with your target demographic — and by keeping an eye on what makes them tick — you’ll find that you have a much easier time engaging them on social media or in person at events like conferences or expositions.

Hopefully, we leave you with insights on the marketing strategies that can help you find and engage patients in a way that leads them to take action.

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Paul Mark

A highly creative and motivated self-starter with exceptional project management skills and strong ability to work independently desires the job of a Brand Marketing Coordinator at Healthcare Mailing, a leading provider of healthcare email list, Physicians Email List, medical email list and healthcare related marketing services.

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Alternatives to Layoffs in Tech: Maintaining a Stable Workforce



Alternatives to Layoffs in Tech: Maintaining a Stable Workforce

The tech industry is volatile and subject to the whims of the market. With the recession that’s predicted to hit the global economy in late 2023, companies everywhere, from small startups to major enterprises, are already taking countermeasures to combat it. Ironically, the most commonly employed countermeasure is large-scale layoffs.

Just recently, Microsoft announced 10,000 job cuts, impacting nearly 5% of its global workforce, as part of “workforce reduction” measures the company is taking. This was soon followed by a similar announcement from Google’s parent company, Alphabet. CEO Sundar Pichai commented on the downsizing, saying the company had “hired for a different economic reality” than what it’s up against today.

During times of economic hardship, it is important for companies to maintain a stable, employed workforce. This is why many businesses are searching for alternatives to layoffs as a method to get through these challenging times. Let’s explore what some of these potential alternatives could be.

Reducing Hiring

A substitute for layoffs is to recruit fewer people each month in the first place. Companies might limit the pace of new recruits and concentrate on keeping their present employees. This is one of the factors that they can adapt to rather than reduce their current staff.

During the height of the pandemic, companies like Amazon, Meta, and Microsoft hired and grew their employee base significantly. In contrast, Apple hired at a more modest rate compared to its peers, adding only 17,000 new recruits between 2020 and 2022. Now that uncertain times are ahead, and we see the consequences of overhiring in the form of mass layoffs. On the other hand, Apple has avoided using layoffs as a tool to deal with these dire circumstances.

Hiring Freeze

The implementation of a hiring freeze is an additional alternative to laying off present employees. This entails putting a temporary stop to all new hiring until the business’s financial situation improves. By doing so, companies can cut expenditures while maintaining the current staff.

Another reason why Apple is not laying off its employees like its counterparts — is that it implemented a hiring freeze in November 2022 to prepare for the turbulent times that are ahead. There’s no news on when the freeze will be lifted, with sources even saying that it could go on until September 2023.

Reducing Working Hours

Reducing the number of hours a worker works each week is one such option that can prove to be beneficial. This enables businesses to maintain their personnel while also cutting expenditures. Employees who are able to keep their jobs but with fewer hours worked may also benefit from it, freeing up more time for other activities.

Reducing hours, not workers, is the right for forward-looking business leaders to institute today. 73 companies in the UK ran an experiment with a four-day workweek. The results showed that managers and employees generally described being more or equally productive in a shortened week. A shorter work week gives employees more time to spend with their friends and family and also focuses on any hobbies or part-time ventures that they wish to cultivate.

Voluntary Separation or Leave

Offering voluntary unpaid leave is another substitute for permanently laying off workers. Although this reduces the number of employees, it also gives them the option to return to their positions later. This is advantageous for the employer and employee because it lets workers take a short break while businesses save money.

Alternatively, companies can also implement a voluntary separation program. This enables employees to willingly leave the organization in exchange for severance compensation. This may be a successful strategy for reducing the workforce while still treating the impacted workers with fairness and compassion. Coca-Cola offered voluntary separation packages to 4000 employees in North America, and it included some major incentives like at least a year’s pay plus a 20% bump.

Focusing on Employee Retention

The most optimal way to avoid layoffs is to reduce employee turnover. High turnover can lead to a constant need to fill available positions, which can be costly and time-consuming. Businesses can decrease the number of unfilled positions and the need to hire and train new employees by putting more emphasis on employee retention and taking measures to improve it. Employers can concentrate on keeping their present staff members by offering them competitive wage packages, flexible work schedules, and opportunities for career advancement.

When to layoff employees?

It’s crucial to remember that laying off employees should only be used as a last resort. Additionally, when layoffs are unavoidable, the business should manage the situation with transparency and empathy. It’s vital to avoid doing bad layoffs or for the wrong reasons. The recent Twitter layoffs are a prime example of a bad layoff, with employees either being informed by email that they have been laid off or finding out after discovering that they have been locked out of their work laptops or communication channels.

Layoffs are not always the best option and can often be detrimental to the organization as a whole. Companies can keep a steady workforce while still controlling expenses and adapting to market changes by thinking about possible alternatives to layoffs. Employers should be aware of their options and carefully consider them while putting the interests of their staff first.

Featured Image Credit: Photo by Christina Morillo; Pexels; Thank you!

Asim Rais Siddiqui

Asim Rais Siddiqui is a seasoned professional with over 10 years of experience in developing and implementing advanced technology and software solutions. He excels at leveraging his expertise to drive business growth by identifying and capitalizing on new market opportunities and taking calculated risks.

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4 Software Tools Solopreneurs Need in 2023



Brad Anderson

Solopreneurs may be the pluckiest type of entrepreneur there is. They decide to bring their business idea to life on their own without the assistance of a team. Solopreneurs can start their companies as side hustles to develop additional career interests. Or they may go all in, hoping to reap the rewards of flexibility and autonomy.

While complete control can be a huge benefit of solopreneurship, it’s not a walk in the park. Since owners tackle everything alone, finding ways to streamline all the to-dos becomes paramount. Without essential software tools, tasks may pile up because they’re too challenging or time-consuming to complete alone. Below we’ll dive into four tools solopreneurs can use to make their jobs easier.

1. Legal Document Management Apps

Every business sells something. It could be intangible, such as bookkeeping services. Perhaps it’s something more physical, like a commissioned work of art. Or it’s a mixture where someone receives a finished product, but services like web development are a part of it.

In each case, a solopreneur has something to offer clients. But managing these relationships usually involves legal agreements, including contracts. Without them, it’s hard to hold either party accountable. Contracts spell out expectations for performance and payment, giving each side some protection and recourse.

The problem is that not many solopreneurs have a background in contract law. In addition, organizing all the paperwork associated with binding agreements can get messy. Most will find it easier to use a contract management platform to handle this side of the business. With the right app, the processes behind creating and signing contracts become more efficient. Owners can automate repetitive tasks, secure e-signatures, and gain cloud storage space.

2. Invoicing Software

Solopreneurship doesn’t eliminate the need for invoice management. Whether a business is a large enterprise or a one-person endeavor, it depends on the exchange of money. Funds flow out to vendors and other companies for supplies. More importantly, revenues come in from those purchasing what the business sells.

Money can exchange hands at the point of sale, but many solopreneurs offer services. With this type of business model, revenue usually comes in after the fact. A graphic designer may perform recurring work for six different clients. However, the designer won’t receive payment until each client approves the agreed-upon deliverables. This setup requires invoicing, which can become tedious for any business owner.

It’s even more cumbersome for solopreneurs, who must juggle projects and chase down payments at the same time. A report from the Independent Economy Council found getting paid is one of the top challenges for freelancers. An astonishing 74% of gig workers say they’re not receiving on-time payments. Unbelievably, 59% say they’re still waiting for $50,000 or more.

Yet 38% are still creating invoices from scratch using word processing tools, and such invoices must be tracked manually as well. Invoicing software saves solopreneurs from having to do this. They can reuse templates, track when invoices go out, and determine which payments are late. Invoicing apps streamline the process of following up with late or missed payments and signal the need for tough client conversations. Also, these software tools automatically make deposits into bank accounts and simplify income tax preparation.

3. Task Organizers

Making to-do lists takes time away from doing the work. Even so, it’s a necessary step in the planning process. Solopreneurs who devote their attention to every aspect of running a business will find it difficult to succeed without organization. Spreadsheets and word processing programs might seem like a convenient solution. But these software tools are often too simplistic to meet the needs of a busy owner handling it all.

Project management solutions are great for larger companies because they keep teams in collaboration mode. A business with one person may find project management apps too complex. After all, they’re the only ones tracking tasks, creating timelines, and delivering outcomes. Solutions that organize to-do lists are usually a better fit.

These apps let solopreneurs initiate tasks, categorize outstanding items, and establish priorities. They can see what’s on their plate each day before it begins. If a deadline needs reprioritizing, it’s not too difficult to rearrange. A business owner can immediately see how a shift in priorities will impact the rest of their scheduled responsibilities. Furthermore, task organizers will send reminders of critical deadlines so nothing gets missed.

4. Social Media Tools

Statistical research shows 33% of marketers spend between one and five hours weekly on social media. While this represents the majority, about 23% dedicate six to 10 hours weekly to social media marketing. This time may seem like a drop in the bucket for larger companies, but it can be more significant to solopreneurs.

Sole business operators aren’t relying on the talents of a social media manager to post for them. Marketing, including social media posts, is something they must plan as part of their day. Simultaneously, social media may become like a rabbit hole they can’t escape. A solopreneur’s productivity can take a nosedive if they get too caught up in posting content.

Fortunately, there are apps that can automate posts for owners who want to avoid distraction. Solopreneurs can still engage with their customer base while getting back a portion of their time. Social media software tools let them automatically schedule posts for each week. If business owners have a long-range content calendar, these platforms can execute it. Sudden changes aren’t a problem, as it’s possible to cancel or modify automated posts.

What Solopreneurs Need

Operating a business is daunting enough for owners who have teams to rely on. Those who do it by themselves are, without a doubt, a different breed. They’re not afraid to face challenges, knowing they can learn to handle whatever comes their way. But it doesn’t mean solopreneurs can’t gain advantages from adding specific software to their toolkits. Apps that make everyday processes less of a chore can also make running a solo venture less overwhelming.

Featured Image Credit: by Judit Peter; Pexels; Thanks! 

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at

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