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Futurespective on Voice Technology from the Google Assistant Product Team – ReadWrite

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Futurespective on Voice Technology from the Google Assistant Product Team - ReadWrite


Technology isn’t silent anymore. It talks, and its voice shapes the way we live — working and virtual learning, shopping for cleaning supplies, playing daily music mixes, cooking new recipes, or exercising — all by just asking for it out loud. Since the pandemic hit, more and more brands realize the endless possibilities for interacting and engaging with users in a natural, contactless way.

Whether for working, learning, or playing, here’s why voice is the “natural,” touchless solution for next-level brand engagement.

Some of the world’s leading companies like American Express, Estée Lauder, Nike, Headspace, Campbells, Dunkin’, Snapchat, Tide, and Bank of America have started rethinking customer experience and brand strategy from the voice tech perspective and the opportunities it presents. Brands like these are finding that voice brings their relationships with customers to a new level. A touchless interface is a straightforward reason to adopt voice in the current pandemic. Still, another is how voice technology offers greater accessibility and inclusiveness to customers regardless of ability, race, age, gender, or geographic location.

The voice space has become a topic of heightened interest for thought leaders across industries, including Sofia Altuna, who heads Global Product Partnerships for Google Assistant and hosts VOICE Talks, a monthly live-stream series focused on the voice sector and the experts, technologists and innovations impacting voice technology. The coronavirus, she says, “has provided a new perspective of the importance of this technology.”

Additionally, in a recent VOICE Talks episode, she emphasized how inclusion and accessibility are being prioritized for ambient computing and noted that disabled rights and social justice are equally essential.

To learn more about the innovations in voice, the brand partnerships working to solve users’ needs, and the growing voice community (VOICE Talks has grown to nearly 50,000 users in four months), we recently had a conversation with Altuna, who is working (and exercising, cooking, learning and playing) and now filming VOICE Talks live from her apartment in New York. The interview is slightly edited for length and clarity.

What is so intriguing about voice technology for you?

I’ve always been very passionate about empowering people through technology, so one of the most intriguing things to me about this space is that voice is universal and easy for anyone to adopt. Voice is the most “natural” way to engage with technology and requires no user manual. All types of people of all ages are using Voice Assistant, defying the early adopter stereotype.

As host of VOICE Talks, what do you strive to bring to the monthly live streams?

Every month, we try to bring viewers insider content from the world’s leaders in voice technology. From industry trends to case studies to business tips to product demos and announcements — there is a lot we want to cover. We want the content to resonate with the viewers, so each episode also focuses on what questions or themes the viewers have submitted at #AskSofia. This is about reaching the community in a way that is meaningful and relevant to what they want to see, learn, and share with each other.

Tell us on a professional level why you are at the right place, at the right time, as host of Voice Talks and your work on the Global Product Partnerships?

Previous to working on the Google Assistant, I was already interested in the space and was involved with other projects at Google around Conversational AI. Since I joined the Assistant team three years ago, I’ve worked across multiple different product features globally and with many partners.

This has given me a broad understanding of the voice tech ecosystem, the possibilities and challenges across the platforms, and the opportunities for brands and users. Being at the intersection of product engineers and partners also provides a unique perspective to understand both the technical complexities and our partner brands’ vision, goals, and requirements. We work with partners to allow for powerful user experiences that help solve users’ needs.

How has your background prepared you for this role?

Having led the go-to-market strategy and execution for multiple Google Assistant initiatives globally with many different brands across multiple industries has provided me a broad view of the voice tech ecosystem and a good perspective. I’ve also participated in many conferences, client summits, and as a guest speaker at MBA classes. I’ve been passionate about raising my voice and sharing my perspective on this technology.

Typically events are always a great opportunity to learn about the ecosystem, exchange ideas, and listen to partner feedback. However, without these this year, VOICE Talks is a great platform to bring the voice community together and share learnings that can propel this technology into the future.

Fun fact: when I was 15, I also did a pilot for a Spanish TV show as a host. Maybe it was all practice to lead to this moment ????

Has the pandemic heightened your awareness of the importance of voice technology?

Definitely. Although we began our journey towards voice technology long before this current crisis, COVID-19 has provided a new perspective of the importance of this technology. First, as more people are at home, voice assistants can play a bigger role in work productivity, education, and family activities.

Secondly, people want to avoid touching shared devices (or any device), so I think Voice is poised to be part of the solution that helps shape our new normal and make our lives easier and safer. This is something that makes me excited about this space, of all the opportunity there is and the impact that we can have.

Why do brands want to include Voice in their strategy?

Today, brands are particularly excited to join the Voice ecosystem at the ground floor with the vision that it can grow into a large surface for their business.

There’s a clear new medium with Voice that users are getting more and more comfortable within their homes and on-the-go. As brands look to innovate and adapt to cutting edge technology, they partner with voice tech companies, like Google Assistant or Amazon, to learn what works for this new medium (hand in hand with us). The conversational design also seems deceptively simple, so brands incorporate voice technologies to create more seamless conversations with their customers and learn how these users engage with their brand via voice.

Google Assistant’s large footprint across devices (1B devices) also excites brands that are interested in making their content available across new surfaces.

Why should more consumer brands utilize voice technology?

Voice has taken a major leap forward, and it has emerged over the last couple of years as a new foundational interaction model in computing. As users start to have access to this technology everywhere, and this behavior becomes more normalized, if brands want to meet the users wherever they are, they’ll have to start incorporating voice technology into their strategy.

Voice technology also allows brands to engage key audience segments in personalized conversations through more natural and seamless interactions, which can ultimately drive retention and business growth.

Brands that are using voice technology as part of their strategy today are not just creating new experiences for their users but are beginning to learn and invest in the future of customer interactions (i.e., they are developing the technical know-how to navigate the new computing era — the first-mover advantage).

What are the one or two things that brands always ask you about building for a voice assistant?

The first question brands normally ask is: how should we think about what experience to build? Users are not just looking to access a brand’s website in audio form (at least not now). Voice is a much more “intent” base (i.e., use case base). Brands should spend time thinking about those moments where they can be truly assistive with voice and create re-engagement.

At first, it’s important to think about how to help users in sustained, often daily/weekly/monthly repeatable interactions. For example, it’s become common for food ordering apps to start their voice journey around use cases like “reordering,” as well as for banks to build an experience to quickly check your account balance or bills vs. purchasing a new credit card or opening an account.

Secondly, brands also ask questions about their personas. Voice can be the most natural and personal way to engage with brands – it has more to offer than a website or a device, so for the first time, brands really need to think about who they want to be and evolve their brand identity into a fully-developed personality. However, while this is important for a successful voice strategy, it can feel daunting and will likely require a lot of time since developing a voice that represents your brand is no small feat. For this reason, my advice for brands is to not let this deter them from starting to experiment now (without their own fully-developed personality), but rather to do both in parallel.

What do you want potential brand partners to understand by watching the next episode of VOICE Talks dedicated to predictions for voice technology that is coming on December 10?

Virtual assistants are increasingly becoming part of our daily life, but we are truly just at the beginning of this new era of voice and ambient computing.

This new era won’t just be something we launch, but something that we work towards — a new way of thinking about computing and about how we engage with technology. For this reason, VOICE Talks is not just about Google Assistant, it’s platform-independent, as it aims to teach viewers about the wider advances and opportunities in the space.

Given the novelty of this technology, when watching VOICE Talks, my hope is that brands can learn and be inspired by peers and users alike, from the top companies that are investing in this space and from the broader community.

The opportunity for Voice is huge. Through creating a platform that unites the community as VOICE Talks does, we can all learn from each other and propel this technology forward, creating extraordinary experiences that empower all users.

Dana Kachan

Dana Kachan is the Author, Speaker, and Digital Marketing Consultant advising tech startups and businesses in the USA, Asia Pacific, and Europe. Co-Author of the book “Business-Driven Digital Product Design.” Digital PR & Content Manager at Fireart Studio.

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Eco-Friendly Fleet Maintenance Trends and Strategies

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Deanna Ritchie


As the world becomes increasingly aware of the impact of climate change, many businesses are seeking ways to mitigate their carbon footprint and embrace more sustainable practices. In the transportation industry, fleet maintenance is a key area where businesses can make significant strides in reducing their environmental impact.

The Big Issues With Today’s Fleet Maintenance

There are several environmental issues associated with today’s fleet maintenance practices. Here are some of the biggest:

Greenhouse Gas Emissions

Fleet vehicles are a significant source of greenhouse gas emissions, contributing to climate change. The emissions from fuel combustion and the use of heavy-duty vehicles can have negative impacts on air quality, water quality, and human health.

Hazardous Waste Disposal

Many fleet maintenance activities generate hazardous waste, such as used oil, solvents, and other chemicals. If not disposed of properly, these can contaminate soil and water, posing a risk to human health and the environment.

Resource Consumption

Fleet maintenance requires significant resources, including energy, water, and raw materials. The extraction and processing of these resources can have negative impacts on the environment, including habitat destruction, deforestation, and water pollution.

Noise Pollution

Fleet maintenance activities can be noisy, especially in urban areas. This can have negative impacts on wildlife and human health, contributing to stress and hearing damage.

Land Use and Habitat Destruction

The construction and maintenance of fleet facilities, such as maintenance yards and parking lots, can require significant amounts of land. This can lead to habitat destruction and loss of biodiversity.

Overall, fleet maintenance has significant environmental impacts, and addressing these issues will require a comprehensive approach that includes the adoption of sustainable practices, the use of alternative fuels and technologies, and the implementation of environmentally responsible waste management practices.

7 Eco-Friendly Fleet Maintenance Tips

Aligning a company’s fleet maintenance approach with larger green initiatives and eco-friendly mission statements has never been more practical. Here are several helpful tips and strategies to get you started:

1. Switch to Alternative Fuels

One of the most effective ways to make fleet maintenance more eco-friendly is to switch to alternative fuels. Traditional gasoline and diesel-powered vehicles produce a significant amount of greenhouse gas emissions. Alternative fuels, like electricity, biofuels, and even hydrogen, produce fewer emissions and can help reduce a company’s carbon footprint.

Electric vehicles (EVs) are becoming increasingly popular as a sustainable transportation option. EVs produce zero emissions and are typically much cheaper to maintain than traditional vehicles. Hydrogen fuel cell vehicles are also an option, producing only water as a byproduct. Biofuels, which are made from renewable sources like corn and soybeans, can also be used in some vehicles.

2. Use Sustainable Products and Materials

In addition to alternative fuels, businesses can also make fleet maintenance more eco-friendly by using sustainable products and materials. Here are some examples:

Biodegradable cleaning products: Traditional cleaning products can contain chemicals that can be harmful to the environment. Biodegradable cleaning products are a more sustainable alternative as they are made from natural, non-toxic ingredients that break down quickly and safely.

Recycled materials: Using recycled materials, such as oil and tires, can help reduce waste and conserve natural resources. Recycled oil can be re-refined and used again, while recycled tires can be turned into rubberized asphalt, which can be used to pave roads.

Eco-friendly lubricants and fluids: Using eco-friendly lubricants and fluids, such as biodegradable hydraulic fluids and biodegradable grease, can help reduce pollution and protect the environment.

Sustainable packaging: When purchasing products and materials for your fleet maintenance, look for sustainable packaging options, such as products that are shipped in recyclable or biodegradable packaging.

By using sustainable products and materials in fleet maintenance, you can help reduce your environmental footprint and promote sustainability.

3. Conduct Regular Preventive Maintenance

Fleet maintenance software can be a powerful tool for managing preventive maintenance as part of a green fleet management strategy. Here are some steps to help you use fleet maintenance software to perform preventative maintenance:

Set up a preventative maintenance schedule: The first step is to set up a maintenance schedule in your fleet maintenance software. This schedule should include regular maintenance tasks such as oil changes, tire rotations, and other routine maintenance tasks that will help keep your vehicles running efficiently and reduce emissions.

Track vehicle usage: Your fleet maintenance software should be able to track vehicle usage, including mileage, hours of operation, and other relevant data. This information can help you schedule maintenance tasks based on actual use rather than just time intervals, which can help reduce unnecessary maintenance and waste.

Use eco-friendly parts and materials: When performing preventive maintenance, make sure to use eco-friendly parts and materials whenever possible. This can include using recycled oil, eco-friendly tires, and other environmentally friendly products.

Monitor fuel consumption: Your fleet maintenance software should also be able to track fuel consumption for each vehicle in your fleet. By monitoring fuel consumption, you can identify inefficiencies and make adjustments to improve fuel economy, which can help reduce emissions.

Analyze data and adjust your strategy: Finally, use the data collected by your fleet maintenance software to analyze your fleet’s performance and adjust your strategy as needed. For example, if certain vehicles are consistently underperforming or require more frequent maintenance, consider replacing them with more fuel-efficient models.

The good news is that implementing fleet management software into your company’s strategy isn’t nearly as challenging or intensive as you might think. Thanks to artificial intelligence and machine learning, the upfront setup is much faster and more efficient than you may realize. This allows you to get up and running quickly.

4. Implement More Efficient Routing

Efficient routing is another strategy for making fleet maintenance more sustainable. By optimizing routes, businesses can reduce the amount of fuel their vehicles consume and the emissions they produce. This not only helps the environment but can also save the company money on fuel costs.

GPS and fleet management software can help companies optimize their routes and reduce fuel consumption. These tools can provide real-time data on traffic patterns, road closures, and weather conditions, allowing businesses to make informed decisions about their routes.

5. Promote Better Driver Education

Another important aspect of eco-friendly fleet maintenance is promoting driver education. Drivers who are trained in eco-friendly driving techniques can help reduce fuel consumption and emissions. This includes techniques such as reducing idling time, avoiding sudden accelerations and braking, and maintaining a steady speed.

In addition to driver education, businesses can also encourage their drivers to adopt sustainable habits, such as carpooling and using public transportation when possible. This not only reduces the company’s carbon footprint but can also save employees money on commuting costs.

6. Use Telematics Technology

Telematics technology refers to the use of wireless communication systems and GPS technology to transmit data from vehicles to a remote location. This technology allows businesses to track and monitor the performance of their fleet vehicles, including fuel consumption, emissions, speed, and location.

By collecting this data, telematics technology can help businesses optimize their fleet operations to make them more energy-efficient and green. Here are some of the ways that telematics technology can be used to improve fleet sustainability:

Route Optimization: Telematics systems can provide real-time traffic updates, road closures, and weather conditions to help businesses optimize their vehicle routes. By choosing the most efficient route, fleet managers can reduce fuel consumption and emissions while ensuring on-time deliveries.

Fuel Efficiency Monitoring: Telematics technology can track fuel consumption in real-time, giving fleet managers insights into how their vehicles are performing. By identifying patterns of inefficient driving or idling, businesses can take steps to reduce fuel consumption and emissions.

Maintenance Alerts: Telematics technology can also alert businesses when a vehicle is due for maintenance or repairs. By staying on top of maintenance, businesses can ensure that their vehicles are running at peak efficiency.

Driver Behavior Monitoring: Telematics technology can monitor driver behavior, including acceleration, braking, and speed. By identifying patterns of inefficient driving, businesses can provide coaching and training to drivers to help them improve their driving habits.

7. Reduce Vehicle Weight

Reducing the weight of fleet vehicles can also make maintenance more eco-friendly. The heavier a vehicle is, the more fuel it requires to move, which means it will produce more emissions. By reducing the weight of their vehicles, companies can reduce the amount of fuel they consume and the emissions they produce.

This can be achieved by removing unnecessary equipment and cargo from the vehicles, as well as using lightweight materials for vehicle maintenance. For example, aluminum wheels and carbon fiber parts can be used to reduce the weight of the vehicle.

Turn Your Fleet Green

Implementing eco-friendly fleet maintenance practices not only benefits the environment. It can also help businesses save money in the long run. By reducing fuel consumption and emissions, companies can lower their operating costs and improve their reputation as a sustainable business.

Use the tips highlighted above to reorient the way your business approaches fleet maintenance in 2023 and beyond.

Image Credit: by Lê Minh; Pexels; Thanks!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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5 Essential Benefits of Choosing an Efficient ERP System

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Kiara Miller


The corporate world is changing at a fast pace, and advanced technologies such as ERP system is at the epicenter of the ongoing digital revolution. Businesses are more dependent on technological tools and enterprise software than ever before. In fact, these tools and software are enabling businesses to drive greater success by enhancing business processes. Are you ensuring that you have the right software and tools to help your business advance swiftly?

There is a plethora of software and solutions to choose from, and each of them comes with its own merits. But what is making a real difference is the integration of Enterprise Resource Planning (ERP) systems that can streamline processes across various verticals in an enterprise.

The use of ERP systems defines a new trend altogether in the modern workplace.

Gone are the days when only multinational companies subscribed to ERP solutions for managing processes at the entire enterprise level. Nowadays even small businesses are bridging ERP systems onboard to facilitate business advancement. To validate, as per statistics, the global market size for ERP software is expected to reach USD 96.7 billion by 2024. Finances Online further explains that more than 52 percent of organizations are highly satisfied with the decision of integrating ERP systems.

Probing further, vertical ERP, small business ERP, generalist ERP, and Open Source ERP is among the most common types of ERP software that businesses are integrating. Moreover, it is also notable that most organizations are showing a keen interest in Cloud-Based SasS ERP systems, given the edge they have over traditional ERP.

All in all, the integration of ERP systems has become one of the most sought-after change management activities in the corporate world. The question is, what are the advantages of ERP software that businesses are subscribing to ERP solutions? Let us find out in this blog.

Key benefits of ERP Systems for businesses

1. Massive optimization of productivity

The ultimate objective of every enterprise is to drive the highest productivity across every vertical. However, when your employees work on recurring and repetitive tasks, not only their individual productivity takes a hit, but the efficiency of the entire organization takes a setback. This explains why businesses increasingly spend on automation tools to streamline repetitive tasks like invoicing. Even marketing automation is one of the thriving corporate trends.

All in all, the greater the automation in an enterprise the higher will be the productivity. Having said that, this is where we must look at one of the greatest benefits of integrating ERP systems. To substantiate, ERP systems come with incredible and reliable automation capabilities that can help your organization achieve its business objectives at a greater pace.

Moreover, with AI integrations as per the latest developments, the automation capabilities of ERP systems are much higher than ever before. To substantiate, as per Netsuite, employers are now happily investing in advanced ERP solutions that come with intelligent AI or machine learning capabilities.

Needless to say, artificial intelligence is the way forward for enterprises, and the blend of ERP and AI is worth embracing. This combination will certainly give your business an unparalleled competitive advantage.

2. Real-time analytics

Having timely access to analytics that can help you constantly enhance processes is nothing short of having a competitive advantage. In fact, everything in the modern enterprise world revolves around analytics. From analytics on customer engagement to analytics on inventory management gaps, you need analytics at almost every step.

This is where ERP comes up with another great feature that you should definitely not ignore. An efficient ERP system can generate real-time quantitative analytics that can lead to better planning, execution, and monitoring. Besides, the best part is that with an ERP, you can create data analytics capabilities in your businesses without even having to hire a dedicated team for data analytics.

Moreover, real-time analytics will also ensure that there is a smoother workflow management and will also aid in effective collaboration between teams. Especially if your project teams work remotely, it is essential that there is real-time sharing of data analytics for project success. ERP does not only automate data generation but also data reporting in a presentable and lucid form. However, in the ultimate sense, the positive impact of ERP is subject to the efficiency of your change management process.

3. Greater cost-efficiency in operations

Irrespective of whether you are a budding startup or an established business, operational costs will always be a top concern for you. The correlation is quite simple, the lower the operational costs the higher will be the profitability. Now, the question is, can ERP help you in bringing down operational costs? Well, the answer is a big yes and it is time you acknowledge that.

To validate, as per Datix, ERP solutions can help organizations reduce operational costs by 23 percent. This clearly indicates that you can save a major chunk of operational costs by investing in the best-in-class ERP solution. The sooner you bring ERP onboard, the greater the savings.

4. Magnification of data security

It is a well-known fact that the contemporary corporate world has a massive dependence on big data. Every business process in the modern corporate world has data engineering and analytics at the forefront of things. Data security has become a top concern, especially when cyber-attacks and data breaches are more advanced than ever before.

One of the most compelling reasons why your business needs ERP is the set of advanced data security features. When an ERP is integrated into business processes, you can set controls for accessibility to confidential data. To explain, you can control who can access sensitive information and who cannot.

Otherwise, in the absence of an ERP system, you will have to spend fortunes on cyber security and data security solutions. ERP gives you multidimensional benefits of optimized business processes along with credible data security measures.

5. Enhanced flexibility

Does your organization have a traditional on-site working style or a hybrid working style? Are you planning to move your employees to permanent work from home? ERP gives you great flexibility irrespective of your organization’s working style. Simply put, ERP can be easily integrated even in remote working cultures or hybrid cultures and will also help you to avoid employee burnout (seodiggerz dotcom “help employees avoid burnout). You can implement an ERP system with great ease and put it to work from the word go.

Besides, ERP systems also offer great flexibility in terms of future scalability. If your business is expanding and you want to add more users in the future, ERP systems offer the room to do so. Room to expand has to be the most important feature you should be looking for when you choose an ERP system. Not every ERP system may come with an effective scope of future scalability. Still, you will find a lot of ERP systems that do offer scalability features and you must choose from them.

Conclusion

ERP systems are changing the way businesses approach their operations and key objectives. Besides, ERP is much more than a planning resource and offers immense value in terms of optimizing business processes.

Integrating ERP for your business can be a real game changer.  The sooner you subscribe to it, the more advantageous it will prove to be for your business. Make sure you choose an ERP software that is best suited for your enterprise.

Featured Image Credit: Photo by Erik Mclean; Pexels; Thank you!

Kiara Miller

“Doing what you love is the cornerstone of having abundance in your life.” Wayne Dyer’s thoughts are well suited to Kiara Miller.
Miller has been working as a content marketing professional at “The Speakingnerd.” Her passion for writing is also visible in the innovative joys of material she provides to her readers.

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Choosing A Bank For Your Startup: Here’s Some Things To Consider

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ValueWalk


As a newly established startup, there are some key elements that your business requires to ensure your short and long-term success. A well-detailed business plan, a launch plan, early funding, and the right talent and equity from founders are all among the basic ingredients that can help get a startup off the ground.

Aside from the basics, finding the right bank, and pairing it with the right bank account is a consideration many startup entrepreneurs and small business owners often overlook during the initial induction phase of their company.

Following the collapse of California-based bank, Silicon Valley Bank (SVB), in early March 2023, startups and organizations that were caught in the middle of the catastrophe showed many other entrepreneurs and new business owners the importance of partnering with the right financial institution.

Although the fall of SVB has sent shockwaves across the economy and banking sector, for many small startups it’s crucial to find the right bank that offers them a range of tailor-made products and services. Banks that equip businesses with the right tools and resources, other than financial support and backing, can help small startups leverage financial capital to build towards a long-term goal.

While the broader economy is still battling with stubbornly high inflation and soaring interest rates, startup owners will need to consider some key aspects when choosing a bank for their business going forward.

Industry Authority

When it comes to finding the right bank for your business, size matters, and in this case, the authority a bank has within the financial system.

Many large banks often provide capital resources for specific businesses depending on their industries. In some instances, more established banks will often have a range of products and services that cater to a wide variety of businesses, regardless of whether they are early biotech startups or small-scale eCommerce businesses.

Although smaller community banks may be centered around the direct market, focussing on providing businesses in the area with the right capital and resources, it’s often riskier to place long-term bets on these institutions, especially if you’re considering expanding in the coming months or years.

Look for banks that have a longstanding track record of operations, and have provided customers with the right services to get their business going.

Location. Location. Location

Another thing to consider is the location of the bank. If you reside in a rural part of the country and have limited access to bank branches and ATMs, you might want to consider partnering with a bank that’s widely available in your area.

Although a lot of today’s banking is done online, for small startups and businesses it’s a safer option to choose a bank that they can directly find in their area in case of any disputes or discrepancies.

Different Products And Services

As already mentioned, not all banks will offer the same type of services to their clients. Some providers will have a range of businesses-related products, with less focus on individual banking solutions.

Then some banks may offer attractive business loans at low-interest rates, but product selection may be somewhat limited. The easiest way to approach this is to list a few services you may require for your business and to match this with a bank that can provide you with the right solutions at affordable pricing.

Fees And Costs

Another thing that comes to mind when choosing a bank is how much you will end up paying in fees and additional bank account charges. There are no standardized or base-level fees for opening bank accounts, and prices will differ across the board.

In some cases, banks will have pricing structures that are designed to cater to small businesses and new startups. Typically these services and products have more affordable fees, less additional costs, and come with a limited selection of banking services.

Digital Features

With so much of the banking and financial ecosystem relying on digital infrastructure, it’s important to think about how these digital features will enhance your business, its performance, and forward-going growth.

For startups, it’s always better to side with a bank that provides them with native digital tools such as a banking platform for online transactions, and other digital integrations. These services not only make it a lot easier for startups and small businesses to communicate with institutions, but it also gives them direct and on-demand access to the tools they require in their day-to-day operations.

Interest Rates

Navigating ongoing interest rate hikes has been a challenge for many new startups and businesses, especially for those that have taken out loans during the early months of the pandemic when interest rates were near zero percent.

Now that the so-called free-cash era is over, it’s difficult to find a financial institution that can provide businesses and individuals with interest rates that can help them grow their savings.

Online banks often provide more attractive interest rates, but these should be approached with caution, especially for new and young businesses. Shop around, and see which bank can offer you the best possible interest-rate deal. Not only will this help you find the most applicable bank, but it’s also a way to weigh out different options.

Customer Support

Customer service is another aspect worth considering. Some banks don’t have brick-and-mortar stores and purely rely on digital communication such as instant messaging, chatbots, and artificial intelligence (AI).

If you’re comfortable with using these tools to resolve any problems or issues before being put in contact with a human agent, consider your options carefully.

You’ll want to make sure that you have access to the best customer service agents to help you resolve any disputes or answer any queries. On top of this, some banks may provide around-the-clock service, while others may limit these operations to designated business hours.

Check Your Credit

A low credit score may often mean you have access to a limited range of products and services. On the other hand, the opposite is true for those individuals that have a higher credit score.

Larger banks will often want to partner with business owners and their companies that have a stronger line of credit. Other smaller community-orientated banks may be more lenient towards locals that have lower credit scores.

Your credit score will impact which loans you can apply for and what interest rate is offered to you. It’s often advised for startup entrepreneurs and small business owners to check the credit requirements of their banks and to see whether or not they qualify for the necessary services they require.

Final Thoughts

Finding the right bank for your startup at a time when household names are falling apart can leave any business owner and startup entrepreneur feeling uneasy. Having a few options is always better, and making sure that you partner with the right people that will help your business grow while fostering a longstanding relationship is crucial for any young startup.

Consider the needs of the business, and how the services and products these banks offer can match them. It’s best to shop around at first, to widen your options and to see what is available.

The more information you have, and know what you want for your startup, the easier it will be to find a bank that checks all the boxes and delivers financial services specifically tailored for your new business.

Published First on ValueWalk. Read Here.

Featured Image Credit: Photo by Tima Miroshnichenko; Pexels; Thank you!

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