How AI is spinning the game of Content Marketing: Get ready for the future
Gone are the days when AI was just extravagant, and marketers used to collect basic demographic information from customers to create a content marketing strategy. In the past few years, there has been a massive change in the way that businesses approach and engage with their customers.
Digital media, especially the role of AI, has spread so far and wide that it has practically taken over everyone’s daily lives and has a lasting influence on everything we do. Thus, the traditional marketing methods that were effective a few years ago do not produce the same kind of results today.
How AI is Spinning the Game of Content Marketing
The potential of AI is so enormous that it has impacted every industry, including finance, research, customer support, content marketing, telecommunications, education, and more. So, how much is AI going to impact the efforts that you put into marketing your business? Probably a lot more than you can imagine.
This insanely growing importance of ‘Big Data’ implies that marketers have to adopt sophisticated methods and undertake an in-depth analysis of customer data, that too in real-time.
From finding out the target audience to creating a content strategy, from doing SEO to sending emails – many activities done by marketers daily will be automated to a certain degree in the near future.
In fact, AI content marketing topped the list of highest-rated use cases in marketing. From the top uses of AI, a majority explicitly deals with content marketing areas. These consist of keyword analysis, content optimization, data analysis, curation of customized content, and social media management.
With the dominance of AI, the world of content marketing is bound to change, and we’re going to see exactly how it will do so.
Improving customer experience through chatbots
You have probably seen them all the time. Almost every website that you visit has a chatbot providing detailed answers to people who want solutions instantly. However, they are not just on websites anymore; they’re everywhere across the internet.
Simply put, chatbots are computer programs that utilize AI to have automated conversations with users. At a time when social media has already dominated the world, chatbots definitely seem to be the future of interactive engagement.
Through chatbots, you can ensure that marketers can smoothly interact with consumers. 57% of consumers prefer to use live chat to solve their queries. Every customer wants quick and helpful response to their questions, and chatbots are the best way to provide them with what they require.
Companies like Facebook messenger, RecurPost, and Uber are successfully using chatbots to converse with users. They mimic real-life conversations with people, thus eliminating user’s need to fill out generic forms. This assists users with their questions and purchase-related queries. People no longer feel like they are talking to a robot and not to an actual human.
Small businesses should also try to leverage chatbots to increase customer engagement. Tools like Chatfuel, Flow XO, Motion.ai, and QNA maker can help you create a basic chatbot with little to no knowledge of coding.
Identifying keyword intent
Since its outset, Google’s algorithm has been working on improving the results that people see when they initiate a search. Google is constantly paying close attention to the kind of information that people appreciate. This has resulted in smarter algorithms that focus more on user intent.
Thus, AI-powered intent analysis helps you curate content that will satisfy the user intent and help you rank in search results. Machine learning, which is a subset of Artificial intelligence, enables systems to make data-driven decisions and predictions. It can identify patterns in consumer behavior which helps marketers in identifying the right keywords.
Tools like BrightEdge, Concurred, and MarketMuse are AI-powered content curation software. They will help you discover search intent, find out topics for your content, and enable audience-specific content creation.
BrightEdge has also recently introduced Intent Signal that allows you to find out topics having high potential to generate more organic results. This will let you instantly segment keywords and create content that drives more people to your website and landing pages.
Create hyper-personalized content through AI
Being a content marketer, your topmost priority should definitely be providing personalized content to your target audience and customers. That’s because everyone wants customization in their customer journey. Customized content influences how people think of your brand and interact with you in the future.
The advancements in AI have made it easy and quick to personalize content. It helps in tracking consumer behavior, interests, and interaction with different kinds of content. OneSpot, Granify, CaliberMind, and Personyze are tools that use machine learning to provide personalized content experiences that ultimately increase engagement and conversions.
Personyze’s personalization engine takes a step ahead and produces a real-time report of visitors with the use of various data sources. It uses machine learning algorithms to further provide every customer a customized omnichannel experience.
Predictive analytics are used by AI applications such as Automizy and Mailchimp to refine subject lines for clicks, have a high degree of customization and automated content, and assess the optimum timing and duration of email campaigns.
Thus, AI is helping email marketers to provide customized content to their subscribers and target audience. This grabs their attention and prompts them to take action.
It is becoming increasingly difficult for content marketers to stay abreast with the constant content demands. The amount of content consumed by users is increasing every single day. This is the reason why marketers are slowly turning towards AI to automate their content flow as much as possible.
Natural language generation (NGL) is an AI-based content tool that offers real-time content suggestions. It analyzes content effectiveness and provides alternate content suggestions that align with your blog or website’s tone, voice, and impact. This allows marketers to create customized and targeted content for their audience.
Firms that deal with repetitive production processes or structured data can take maximum benefits from NLG. For example, e-commerce firms need to create hundreds of product descriptions and catalogs. NLG can be used to automate this kind of content production, saving loads of time and resources.
While you’re creating heaps of content, you also need to think about the distribution process. Sharing and promoting every piece of content on multiple social media sites will definitely consume a lot of your time. Social media scheduling tools like RecurPost can help you automate the entire process by letting you schedule months’ worth of content ahead of time. It also lets you repurpose your content to drive traffic from the same posts again and again.
Predictive analysis is the process of data mining, modeling, and statistical analysis to predict future consequences. Platforms like Netflix and YouTube majorly use this technology to give people recommendations based on the shows they have watched in the past.
Gmail’s smart compose offers suggestions on what words you should type next to form a commonly used sentence or phrase. If a user repeatedly ignores a suggestion, Gmail will probably offer another set of recommendations in the future.
Another great example is the typing assistant software Grammarly. It not only corrects the spelling and grammar errors but also provides suggestions to improve your writing style.
Predictive analysis allows the sales and marketing division to collaborate as every lead will be approached based on the readiness to purchase. It can provide you with customer insights for dividing customers into different segments.
Using this behavioral and demographic data, you can customize lead nurturing campaigns. You can also track the preferences of consumers based on their buying behavior.
Customized news feeds
Artificial intelligence enables social networking sites like Instagram, Facebook, LinkedIn, and Twitter to customize users’ feeds according to their interests. Because of AI, you see your feed and explore pages curated as per the kind of content you saw and engaged with in the past.
AI helps these social sites to find out what kind of content a user will like, share, or report spam. With this technology, you can also make sure that your users only see what they actually want to. Also, these algorithms can help you in running targeted advertisements as users will only get to see the ads they are interested in.
The information available will help marketers in understanding which type of content people are interacting with. This, in turn, will help to create more relevant content and generate more ROI.
Benefits of AI in content marketing
1. Personalized customer interactions
As said earlier, mass messaging campaigns are a thing of the past. You cannot shoot a general message to thousands of people and expect them to buy from you. Irrelevant content is a major cause why consumers don’t engage with a brand. Needless to say, they will lose interest when they don’t find content that’s not related to them.
Let’s see some interesting stats to understand this:
- 52% of consumers are likely to switch to another company when they feel that they are not getting personalized communication.
- 72% of businesses say that their top priority is to improve customer experience.
- 65% of business buyers also switch to other vendors when there is a lack of personalized communication.
- 80% of marketers claim that personalized messages work well as compared to generalized ones.
Now, personalizing messages for thousands of customers is no joke. You simply cannot achieve that through manual work. This is exactly where AI comes to your rescue! It will help in tailoring your content marketing campaigns and gives you more control.
2. Enhances marketing campaigns
We saw that content marketers can greatly enhance their marketing plans and tactics with the correct use of AI. This is because they use what they know about their clients to tailor the individual experience.
79% of content marketers think that the use of artificial intelligence has made their tasks effortless and more effective. 51% of marketing leaders are already using AI in their content strategy. 75% of marketers say that they will be actively implementing the use of AI in their content marketing strategy in the next 3 years.
3. Helps provide the right content to the right audience
AI helps marketers to predict relevant content for the right audience. 61% of businesses with innovation plans are using AI to find vital opportunities in data. And in the absence of this technology, these market opportunities are likely to be missed.
It helps marketers in realizing the true potential of audience-related data, customize and automate customer experience. You can analyze infinite amounts of data like age, income brackets, gender, location, personal interests, the device used, active time on social media, etc. This data makes marketers better equipped to make deep connections with existing as well as potential customers.
The future of content marketing
Today, the majority of content marketing campaigns involve manual work. From carrying out keyword research to deciding the blog topics, from sending emails to lead generation, every process requires some kind of human intervention.
With the advancement of AI, marketers will be able to get deeper insights and use them to precisely predict future outcomes. The implementation of Artificial Intelligence in the field of content marketing would effectively enable marketers to concentrate on higher-value activities that affect business success while leaving tedious and routine tasks to the machines.
AI-powered content can absolutely prove to be a game-changer for brands. It doesn’t matter whether you want to use the continuously increasing data, wish to offer customized content to your audience, or speed up the content curation process – AI has got it all for you.
In the coming future, the impact of Artificial intelligence will only grow more robust. Thus, to stay ahead of the curve and scale the content marketing strategy, marketers and business owners should become AI-first.
Image Credit: from the author; thank you!
9 Healthcare Marketing Strategies to Attract and Engage Patients
If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, you’ve come to the right place. In this blog post, we’ll look at nine healthcare marketing strategies that can help you attract more patients and increase your patient engagement. From leveraging social media to investing in search engine optimization, these healthcare marketing strategies will give you the tools to reach out to and build relationships with potential patients. So, let’s get started.
1) Define your audience
Identifying the target audience for your healthcare marketing efforts is an essential first step in any marketing strategy. You need to determine who your ideal patient is so you can craft effective messaging and use the right tactics to reach them.
Start by considering the demographics of your current patients and those most likely to be interested in your services. Take into account age, gender, income level, location, and other factors that might be relevant.
Then, think about the pain points or needs your services can address. It will help you identify potential customers who could benefit from your offer. For example, if you specialize in sports medicine, you’ll want to target athletes and active individuals who are likely looking for solutions to common injuries or health issues.
2) Foster relationships with referring physicians
Building relationships with referring physicians is great for your healthcare marketing strategy. Physicians are well-respected and highly trusted in the healthcare industry, so building meaningful relationships with them is important. Doing so will help you gain access to their patient referral networks and increase your visibility in the community.
Start by introducing yourself and your practice to referring physicians. Ask for their contact information and make sure to keep it up-to-date. Connect with them on social media, if appropriate. Offer to attend conferences and meetings they are attending, or invite them to yours. Offer them patient education materials, discounts on services, or other incentives that show your appreciation.
You can also offer referring physicians helpful resources and advice, such as regular updates on medical advances or educational materials related to their specialties. Make sure that your content is always accurate and up-to-date. Finally, be sure to follow up with referring physicians regularly. It will show them you value their relationship and help maintain positive working relationships.
3) Research your competition
Understanding your competitors is essential when it comes to healthcare marketing. Knowing what strategies they use and how successful they are can help you improve your tactics and stay ahead of the game.
Start by researching the demographics of your target market – who are they, what do they need, and how can you reach them? Analyze their services and offerings and evaluate their marketing tactics. Ask yourself how you can differentiate your services from theirs, what makes your product better, and how you can beat them in terms of quality, cost, or convenience.
Look for trends in their marketing campaigns and see what works for them. Analyze their approach and create a plan that capitalizes on their weaknesses and maximizes your strengths. Discover what makes them unique and use this knowledge to inform your marketing strategy.
4) Incorporate SEO into your website
Search engine optimization (SEO) is essential for healthcare marketing and can help increase organic traffic to your website. It involves optimizing keywords, phrases, titles, headings, images, and other elements on web pages to appear higher in search engine results.
Optimize your website for search engines to ensure that it ranks high when users search for topics related to your practice. The higher your site appears in the search results, the more traffic it will get –more opportunities to convert leads into appointments.
SEO helps you get found by potential patients and keep existing patients coming back. As an essential part of your healthcare marketing plan, it’s important to understand how to incorporate SEO into your website.
First, you’ll need to create content that is both informative and optimized for search engines. Research relevant keywords related to your practice and target audience, then use those keywords in your website content. Ensure you don’t overuse the keywords, which can negatively affect your rankings.
It’s also important to ensure your site is easy to navigate and contains fresh, unique content. It will improve user experience and encourage visitors to stay longer on your site. Additionally, ensure that your website works on all devices and browsers. It will maximize the number of people who can access your site, increasing your ranking in search engine results.
5) Use social media
Social media is another powerful tool when it comes to healthcare marketing. Not only does it allow you to interact with potential patients directly, but it also builds relationships with current and potential referral sources. Utilizing social media channels allows you to share valuable information about your practice and create content that engages with patients and drives new leads.
Regarding healthcare marketing, social media is important to your overall plan. With a well-executed social media strategy, you can reach a wide audience quickly and easily. It’s essential to have an active presence on major platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube, as they provide excellent opportunities for reaching a wide range of audiences.
The key to success is to create content that resonates with your target audience and can convert leads into actual customers. Post relevant information about your services and helpful health tips, and answer questions from potential patients.
Ensure to include visuals whenever possible, as this will help grab your audience’s attention. Also, use hashtags to make your posts more visible and encourage user engagement. Responding quickly to comments and questions is important to foster relationships with potential patients. Finally, measure and track the results of your efforts through analytics software like Google Analytics or Facebook Insights.
6) Develop a strong brand
When it comes to healthcare marketing, creating a strong and unique brand is essential. It is your opportunity to stand out from the competition. Crafting an eye-catching logo and website and utilizing high-quality visuals can help you make a powerful impression on potential patients.
Another great way to build your brand is by creating custom content. Leveraging educational materials like blog posts and videos can help showcase your expertise. Sharing success stories and patient testimonials can also be effective in building trust with potential patients. Look for opportunities to get your name out in the local community. Attending events and partnering with other organizations are great ways to boost your visibility.
Participating in local events is a great way to interact with potential patients and show them why your services are superior. It also allows you to network with local healthcare professionals and gain referrals.
You can also host educational webinars or live chats to educate your patients and generate leads (healthcaremailing dotcom). Tools like Zoom or YouTube Live will allow you to stream the content and engage with people who aren’t physically present in the room. It can also help you reach a wider audience since many patients won’t be able to attend in person and may not have access to your event unless they know it beforehand.
You can ask questions during the webinar or chat and collect data from those who participate through their answers before ending the session with an action plan for following up with those who respond positively. It allows for better follow-up than just sending automated emails out afterward – you’ll get actual feedback from real people.
7) Invest in content marketing
Healthcare Content marketing is a powerful tool for healthcare providers to attract and engage new patients. It involves creating and distributing content related to your business’s services or products. It aims to educate and inform potential patients about your practice, services, and how you can help them.
Content marketing can take the form of articles, blog posts, infographics, videos, podcasts, social media posts, and other forms of media. This type of content provides value to potential patients and can help establish you as an authority figure in the industry. By creating high-quality content that is informative and engaging, you can help potential patients learn more about your practice and its offerings. You can also use content marketing to build trust with current and prospective patients.
Content marketing can be done in-house or outsourced to a content creation agency. If you choose to outsource, select an agency with expertise in the healthcare industry that can create accurate, relevant, and up-to-date content.
No matter your approach, content marketing can be an effective strategy for reaching new patients and building relationships with them. By investing in content marketing, you’ll be able to keep your website updated, attract more organic traffic from search engines, and give your current and prospective patients the information they need to make an informed decision about their healthcare.
8) Advertise online
Online advertising can be a great way to reach potential patients and those in your care. You can use platforms like Google Ads and Facebook Ads to target potential patients based on location, age, gender, interests, and more.
Online advertising can help you promote awareness of your practice and services, increase brand visibility, and even drive conversions. You can also ensure your messages reach the right people with the right targeting. Just do your research and understand the different types of ad formats available.
For example, some formats are better suited to creating brand awareness, while others may be better for lead generation. Additionally, have clear, concise messaging with strong call-to-action (CTA). It will help ensure that your online ads are effective in driving conversions.
Paid advertising on social media channels or platforms like Google Ads is another great way to reach potential patients. Setting up ads allows you to target specific population segments, which increases the likelihood of getting clicks and converting leads into customers.
9) Implement lead capture forms
Lead capture forms are essential in any successful healthcare marketing strategy. They allow you to collect information from potential patients, such as name, email address, phone number, and other contact information. This data allows you to track your leads and nurture them into becoming paying customers.
To get the most out of lead capture forms, design them for maximum conversion. It means providing an easy-to-use interface with a clear call to action that encourages users to take action. You should also include a field for additional comments or questions so that you can gather more detailed information about your leads.
Your lead capture forms should also be strategically placed throughout your website. Place them prominently on your homepage, or add them to key service and contact pages. Additionally, consider offering incentives to encourage people to fill out the forms, such as discounts or free consultations.
By investing in lead capture forms, you can track your leads and nurture them into becoming loyal customers. The right combination of design, placement, and incentives can make all the difference in finding and engaging patients.
Healthcare marketing is a unique opportunity to build relationships and connections with your audience. These people will benefit from your products and services to be incredibly loyal customers. By putting yourself out there in a way that resonates best with your target demographic — and by keeping an eye on what makes them tick — you’ll find that you have a much easier time engaging them on social media or in person at events like conferences or expositions.
Hopefully, we leave you with insights on the marketing strategies that can help you find and engage patients in a way that leads them to take action.
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Alternatives to Layoffs in Tech: Maintaining a Stable Workforce
The tech industry is volatile and subject to the whims of the market. With the recession that’s predicted to hit the global economy in late 2023, companies everywhere, from small startups to major enterprises, are already taking countermeasures to combat it. Ironically, the most commonly employed countermeasure is large-scale layoffs.
Just recently, Microsoft announced 10,000 job cuts, impacting nearly 5% of its global workforce, as part of “workforce reduction” measures the company is taking. This was soon followed by a similar announcement from Google’s parent company, Alphabet. CEO Sundar Pichai commented on the downsizing, saying the company had “hired for a different economic reality” than what it’s up against today.
During times of economic hardship, it is important for companies to maintain a stable, employed workforce. This is why many businesses are searching for alternatives to layoffs as a method to get through these challenging times. Let’s explore what some of these potential alternatives could be.
A substitute for layoffs is to recruit fewer people each month in the first place. Companies might limit the pace of new recruits and concentrate on keeping their present employees. This is one of the factors that they can adapt to rather than reduce their current staff.
During the height of the pandemic, companies like Amazon, Meta, and Microsoft hired and grew their employee base significantly. In contrast, Apple hired at a more modest rate compared to its peers, adding only 17,000 new recruits between 2020 and 2022. Now that uncertain times are ahead, and we see the consequences of overhiring in the form of mass layoffs. On the other hand, Apple has avoided using layoffs as a tool to deal with these dire circumstances.
The implementation of a hiring freeze is an additional alternative to laying off present employees. This entails putting a temporary stop to all new hiring until the business’s financial situation improves. By doing so, companies can cut expenditures while maintaining the current staff.
Another reason why Apple is not laying off its employees like its counterparts — is that it implemented a hiring freeze in November 2022 to prepare for the turbulent times that are ahead. There’s no news on when the freeze will be lifted, with sources even saying that it could go on until September 2023.
Reducing Working Hours
Reducing the number of hours a worker works each week is one such option that can prove to be beneficial. This enables businesses to maintain their personnel while also cutting expenditures. Employees who are able to keep their jobs but with fewer hours worked may also benefit from it, freeing up more time for other activities.
Reducing hours, not workers, is the right for forward-looking business leaders to institute today. 73 companies in the UK ran an experiment with a four-day workweek. The results showed that managers and employees generally described being more or equally productive in a shortened week. A shorter work week gives employees more time to spend with their friends and family and also focuses on any hobbies or part-time ventures that they wish to cultivate.
Voluntary Separation or Leave
Offering voluntary unpaid leave is another substitute for permanently laying off workers. Although this reduces the number of employees, it also gives them the option to return to their positions later. This is advantageous for the employer and employee because it lets workers take a short break while businesses save money.
Alternatively, companies can also implement a voluntary separation program. This enables employees to willingly leave the organization in exchange for severance compensation. This may be a successful strategy for reducing the workforce while still treating the impacted workers with fairness and compassion. Coca-Cola offered voluntary separation packages to 4000 employees in North America, and it included some major incentives like at least a year’s pay plus a 20% bump.
Focusing on Employee Retention
The most optimal way to avoid layoffs is to reduce employee turnover. High turnover can lead to a constant need to fill available positions, which can be costly and time-consuming. Businesses can decrease the number of unfilled positions and the need to hire and train new employees by putting more emphasis on employee retention and taking measures to improve it. Employers can concentrate on keeping their present staff members by offering them competitive wage packages, flexible work schedules, and opportunities for career advancement.
When to layoff employees?
It’s crucial to remember that laying off employees should only be used as a last resort. Additionally, when layoffs are unavoidable, the business should manage the situation with transparency and empathy. It’s vital to avoid doing bad layoffs or for the wrong reasons. The recent Twitter layoffs are a prime example of a bad layoff, with employees either being informed by email that they have been laid off or finding out after discovering that they have been locked out of their work laptops or communication channels.
Layoffs are not always the best option and can often be detrimental to the organization as a whole. Companies can keep a steady workforce while still controlling expenses and adapting to market changes by thinking about possible alternatives to layoffs. Employers should be aware of their options and carefully consider them while putting the interests of their staff first.
Featured Image Credit: Photo by Christina Morillo; Pexels; Thank you!
4 Software Tools Solopreneurs Need in 2023
Solopreneurs may be the pluckiest type of entrepreneur there is. They decide to bring their business idea to life on their own without the assistance of a team. Solopreneurs can start their companies as side hustles to develop additional career interests. Or they may go all in, hoping to reap the rewards of flexibility and autonomy.
While complete control can be a huge benefit of solopreneurship, it’s not a walk in the park. Since owners tackle everything alone, finding ways to streamline all the to-dos becomes paramount. Without essential software tools, tasks may pile up because they’re too challenging or time-consuming to complete alone. Below we’ll dive into four tools solopreneurs can use to make their jobs easier.
1. Legal Document Management Apps
Every business sells something. It could be intangible, such as bookkeeping services. Perhaps it’s something more physical, like a commissioned work of art. Or it’s a mixture where someone receives a finished product, but services like web development are a part of it.
In each case, a solopreneur has something to offer clients. But managing these relationships usually involves legal agreements, including contracts. Without them, it’s hard to hold either party accountable. Contracts spell out expectations for performance and payment, giving each side some protection and recourse.
The problem is that not many solopreneurs have a background in contract law. In addition, organizing all the paperwork associated with binding agreements can get messy. Most will find it easier to use a contract management platform to handle this side of the business. With the right app, the processes behind creating and signing contracts become more efficient. Owners can automate repetitive tasks, secure e-signatures, and gain cloud storage space.
2. Invoicing Software
Solopreneurship doesn’t eliminate the need for invoice management. Whether a business is a large enterprise or a one-person endeavor, it depends on the exchange of money. Funds flow out to vendors and other companies for supplies. More importantly, revenues come in from those purchasing what the business sells.
Money can exchange hands at the point of sale, but many solopreneurs offer services. With this type of business model, revenue usually comes in after the fact. A graphic designer may perform recurring work for six different clients. However, the designer won’t receive payment until each client approves the agreed-upon deliverables. This setup requires invoicing, which can become tedious for any business owner.
It’s even more cumbersome for solopreneurs, who must juggle projects and chase down payments at the same time. A report from the Independent Economy Council found getting paid is one of the top challenges for freelancers. An astonishing 74% of gig workers say they’re not receiving on-time payments. Unbelievably, 59% say they’re still waiting for $50,000 or more.
Yet 38% are still creating invoices from scratch using word processing tools, and such invoices must be tracked manually as well. Invoicing software saves solopreneurs from having to do this. They can reuse templates, track when invoices go out, and determine which payments are late. Invoicing apps streamline the process of following up with late or missed payments and signal the need for tough client conversations. Also, these software tools automatically make deposits into bank accounts and simplify income tax preparation.
3. Task Organizers
Making to-do lists takes time away from doing the work. Even so, it’s a necessary step in the planning process. Solopreneurs who devote their attention to every aspect of running a business will find it difficult to succeed without organization. Spreadsheets and word processing programs might seem like a convenient solution. But these software tools are often too simplistic to meet the needs of a busy owner handling it all.
Project management solutions are great for larger companies because they keep teams in collaboration mode. A business with one person may find project management apps too complex. After all, they’re the only ones tracking tasks, creating timelines, and delivering outcomes. Solutions that organize to-do lists are usually a better fit.
These apps let solopreneurs initiate tasks, categorize outstanding items, and establish priorities. They can see what’s on their plate each day before it begins. If a deadline needs reprioritizing, it’s not too difficult to rearrange. A business owner can immediately see how a shift in priorities will impact the rest of their scheduled responsibilities. Furthermore, task organizers will send reminders of critical deadlines so nothing gets missed.
4. Social Media Tools
Statistical research shows 33% of marketers spend between one and five hours weekly on social media. While this represents the majority, about 23% dedicate six to 10 hours weekly to social media marketing. This time may seem like a drop in the bucket for larger companies, but it can be more significant to solopreneurs.
Sole business operators aren’t relying on the talents of a social media manager to post for them. Marketing, including social media posts, is something they must plan as part of their day. Simultaneously, social media may become like a rabbit hole they can’t escape. A solopreneur’s productivity can take a nosedive if they get too caught up in posting content.
Fortunately, there are apps that can automate posts for owners who want to avoid distraction. Solopreneurs can still engage with their customer base while getting back a portion of their time. Social media software tools let them automatically schedule posts for each week. If business owners have a long-range content calendar, these platforms can execute it. Sudden changes aren’t a problem, as it’s possible to cancel or modify automated posts.
What Solopreneurs Need
Operating a business is daunting enough for owners who have teams to rely on. Those who do it by themselves are, without a doubt, a different breed. They’re not afraid to face challenges, knowing they can learn to handle whatever comes their way. But it doesn’t mean solopreneurs can’t gain advantages from adding specific software to their toolkits. Apps that make everyday processes less of a chore can also make running a solo venture less overwhelming.
Featured Image Credit: by Judit Peter; Pexels; Thanks!