How AIOps Help Businesses Optimize Their IT Operations?
Artificial intelligence for IT operations, mainly acknowledged as AIOps, is the talk of the town these days, but people talk less about the way to implement AIOps. However, to implement AIOps successfully, businesses must know the process and tools needed at each stage. And, yes, AIOps will help businesses optimize their IT operations.
IT companies operate in a complicated environment
Today, IT companies operate in complicated and extensive environments, often while connecting on-premises and private and public clouds legacy setups. IT leaders, managers, and teams are usually under pressure to serve the business with their end-to-end IT operations and services.
The enterprise’s core focus is to prevent the most significant instances and any downtime. In addition, companies want high availability and performance of their critical IT infrastructure. They also need an automated setup that leverages collected data to make it easier to make valuable decisions for faster processes.
What is AIOps?
AIOps signifies Artificial Intelligence for IT Operations, which indicates that enterprises can improve their IT operations using analytics and machine learning and evaluate the data collected from various IT operations tools. AIOps also help businesses in identifying and responding to issues in real-time.
AIOps uses machine learning to detect the essential information that allows for more efficient IT operations management. In most cases, AIOps can detect a problem before disturbing the end-users.
With its advanced abilities, AIOps can instantly identify and resolve destructive issues, even before it impacts end-users, by discovering exceptional conditions or situations that lead to the problem. As a result, organizations place AIOps in line to evaluate IT operational data to augment and automate all critical IT operations.
AIOps offers AI (artificial intelligence) for IT operations teams to get clear observability through their systems and automate numerous activities. For example, instead of relying on IT engineers to manually detect and resolve problems, through the AIOps platform, enterprises can use algorithms to detect and address the problem automatically. Similarly, instead of acquiring IT staff to manage network performance, in this case, the AIOps platform may set up conditions automatically by parsing data to find an appropriate blend of resources.
As per Gartner’s Market Guide for AIOps, ”The estimated market size for AIOps is $1.5 billion, with a compound annual growth rate (CAGR) of around 15% between 2020 and 2025.”
Benefits 0f AIOps in a Nutshell
IT operations teams may leverage AIOps solutions to turn data into actionable insights and predict problems while providing excellent end-user digital experiences. Indeed, as the IT industry continuously grows, using AI as a service will become increasingly essential for successful operations.
IT environments are becoming complicated, and teams are bombarded with event alerts, making it harder to differentiate between critical signals requiring immediate attention.
AIOps reduces noise and creates related events using continuous insights from big data and machine learning, allowing IT professionals to focus on areas that need quick attention. As a result, issues will be resolved quickly and effectively, with minimal disruption to the business.
Many infrastructure failures and unwanted events may be reoccurring, but it is challenging for IT teams to obtain actionable insights from the data manually. However, AIOps can predict events and recommend solutions to prevent or fix them fast by evaluating real-time data and analyzing historical data.
AIOps uses data from previous incident failure investigations and resolutions to perform root-cause analysis and quickly resolve issues, reducing “Mean Time To Repair” (MTTR). As a result, AIOps improve total IT operational efficiency and drastically minimize downtime and disruptions without requiring human intervention.
Enhance Collaboration and Efficiency
AIOps helps IT teams collaborate with them throughout the company, enabling them to collaborate. Interactive dashboards and customized reports increase visibility and transparency into IT processes, allowing teams to work together more effectively. As a result, IT teams may focus on strategic and innovative projects now that they are liberated from repetitive and monotonous tasks.
Improve Customer Experience
IT has evolved as an initiative-taking business partner because of increasing digitization, and expectations of IT have risen to match those of other consumer technologies.
IT incidents that can potentially impact the user experience must be addressed immediately and effectively. In many cases, AIOps can forecast future occurrences and prevent them from happening using predictive analytics and automation.
AIOps recommends self-service resolutions through knowledge base articles to enable users to address issues without waiting for IT professionals to respond. Even if unexpected events arise, AIOps can assist in promptly resolving them. As a result, the user experience can be enhanced.
Achieve Faster MTTR (Mean Time To Resolution)
AIOps can detect fundamental problems and provide remedies faster and more accurately than humans because it cuts through IT operations noise and correlates data from diverse IT environments. This fine-tuned action enables firms to set and accomplish MTTR targets that were previously inconceivable.
For example, AIOps was able to help companies reduce issue response times from 30 minutes to less than 5 minutes by implementing AIOps.
The Path to AIOps in 2022
The emergence of the notion of big data in 2005 paved the way for AIOps. The term IT operations analytics (ITOA) was coined by analysts in 2014 to explain big data analytics in IT operations. ITOA analyzed and reported on massive amounts of IT operations data to create a comprehensive view of a company’s IT estate and assist businesses in making more educated decisions.
The phrase AIOps did not enter the language until 2017 when enterprises needed to integrate all their data in real-time rose. In 2019, the term “multi-domain AIOps” was added to account for the distinction between domain agnostic and domain specialized solutions and the concept of an AIOps overlay of current systems.
Business leaders must realize the advantages of AIOps and its success in improving IT operations and infrastructure management.
Here are five steps firms may take to begin integrating AIOps into their IT programs and begin automating their operations in 2022.
Make sure AIOps is aligned with business goals
– When you choose AIOps for your organization, it is essential to ensure that the AIOps solution is aligned with business goals. An effective way to ensure this is to set up a trial on a small project and evaluate its features. By doing this, you will know that AIOps is appropriately aligned with business goals.
In addition, for further integrating AIOps into the enterprise, you must know all the features that will help your organization boost the operational processes.
Analyze and integrate everything
— The ability to pull data from anywhere—networks, servers, applications, and so on—is a crucial highlight of AIOps. This is for two reasons: AI likes data (the more, the better), and the more areas it covers, the more likely it is to discover the cause of the problem quickly.
User experience monitoring, for example, Motadata AIOps, may detect a performance issue before it manifests itself elsewhere. Then, when AI gets that information, it may analyze the balance of the data to determine which infrastructure piece is causing the problem.
Therefore, it is essential to incorporate all the company’s assets into an AIOps program when starting.
Integrate domain-specific AI
– IT professionals should explore domain agnostic AI as a next step after firms have completed a holistic integration of IT operations data. Many domain tools now include AI capabilities, but only within their respective silo. As a result, while domain tools have significant advantages, they frequently fall short of the desired result.
For example, there is a benefit when the AI in a server monitor tool detects something unusual; however, most problems have a root-cause event with several symptomatic events.
Operators are compelled to explore symptom alerts until they find the relevant one, which can be time-consuming and inefficient. Instead, firms should strive for a first-time resolution by introducing a system that identifies the issue with the first alarm itself.
On many levels, this saves time because the problem is discovered earlier, requiring less employee intervention and resulting in fewer tickets being raised.
Centralize the data bank
– Firms without AI cannot gain a complete view because each dataset is challenging to handle. The next step is to create a central data lake to include AIOps. Using the main data lake to store all data has several advantages, including the ability for machine learning to process data from many domains and the ability to baseline data from any environment.
In addition, displays that exhibit cross-domain data are much easier to create. Furthermore, with all of the data in one location, enterprises can evaluate it for trends and anomalies, resulting in more educated business decisions.
Moving confidently towards connected AI automation
– Undoubtedly, 2022 is the year for businesses to prioritize AIOps as a crucial component of more brilliant IT application and infrastructure management. Implementing an AIOps solution is to detect and fix issues faster, but where to begin the trip is unique to each company, and the order of the phases may vary. Still, most importantly, the process is required to achieve success.
Features To Look into AIOps Platform
As more business operations are digitized, expanding data volumes becomes necessary and more complex, and the AIOps market is driven by digital business transformation. It is no longer conceivable for a human to manually examine data with volumes reaching or exceeding gigabytes per minute over a dozen or more domains.
There is no way that AIOps will not play a role in the future of IT operations. This is owing to the rapid growth in data volumes and the velocity of change (as seen by the rate of application delivery and event-driven business models), which means that humans cannot be relied upon to extract insights.
Across industries, digital change is taking place, with a constant focus on digital firms becoming more collaborative and agile. IT operations and IT service management (ITSM) must evolve and concentrate on digital transformation to obtain a competitive edge. There are a few features that enterprises need to look into AIOps platforms.
- Own proprietary database
- AI-powered APM
- Anomaly detection
- Correlation and contextualization
- High availability
- One agent for data collection
- Split screen
- In-built operating system
- Faster & more accurate root cause analysis
The first stage in enabling AIOps is to collect data, which must be collected and connected from many sources to be analyzed appropriately. These end-to-end insights throughout the whole application stack, from back-end architecture to consumer behavior and performance, will help you consistently deliver the best possible customer experience.
Business executives emphasize user engagement, and application performance is only one factor that influences overall engagement. Business leaders in some multinational businesses have stopped distinguishing between employees and customers. Therefore “user” refers to both employees and customers here.
AIOps is expected to increase productivity, speed remediation, improve user experience, and minimize operational complexity, according to IT pros. This is planned to be accomplished through AIOps’ automation capabilities, including data analysis, root cause automation, and predictive insights throughout 97% of the toolchain.
Choose the AIOps provider that is best equipped to provide out-of-the-box capabilities for the first step on the roadmap and a platform aligned with the organization’s plan (for example, helping the organization advance from event correlation to dynamic thresholds to behavior analysis with minimal effort). Gartner.
The Demand for Artificial Intelligence (AI)
The existing work environment of an ITOps team may have changed during the last year because of the pandemic situation. Many businesses have seen their employees relocate from an office to a remote location. In an already complicated IT infrastructure, the development of remote labor introduces even more uncontrollable variables. As businesses adopt a modular microservices architecture, IT environments become increasingly turbulent.
Furthermore, IT systems are spewing out massive amounts of new data regularly. According to Gartner, worldwide research and advising group, the average company’s IT infrastructure creates two to three times more IT operations data per year.
When it comes to IT problem resolution, performance, cybersecurity, and connectivity, advanced analytics and operational processes are already helping many modern businesses. End-user demands for quick responses and a more dynamic hybrid cloud IT world create a service gap that only intelligent tools can close.
Key take Away
As companies adopt innovative technology to foster innovation, IT will play a critical role in meeting dynamic business needs. However, because of this procedure and legacy tools, the pressure in the IT environment is expected to increase. AIOps can help companies with a vision turn IT into a strategic business partner that can help them enhance operational efficiency and innovation.
Image Credit: Provided by the Author; Thank you!
The Impact of Traveling on Business
Technology has long evolved in every aspect of life, whether at work, school, or home. Its advancement has impacted many industries, such as finance, healthcare, security, and others just to mention a few.
In due time, technology also evolved in the travel industry. Thereby providing easy means through which flights, hotel rooms, tours, and other traveling activities can be booked; even trip plans can be done through a mobile device. So tell me why you would not like to travel with all the ease that comes with traveling.
Traveling is a once-in-a-lifetime experience for every individual that partakes in it. Likewise, for entrepreneurs, traveling plays an even greater role in impacting their business.
What travel will do for you:
- Builds good communication skills
- Improves one’s ability to collaborate and negotiate
- Cultural awareness
- Promotes good decision-making
- Improves your time management skills, and so on
Nevertheless, it is important to note that entrepreneurship involves a lot of responsibilities. There are a lot of activities that come with running a business, but still, it is significant to make time to travel around the world.
Why should business leaders make time to travel the world?
It is essential to know that being in a static position as a business leader in terms of knowledge, expertise, and social network will not improve the growth of your business. That is why you have to include traveling in your business agenda, which would assist you in meeting and interacting with other social networks in the view of bringing in new ideas.
Let’s check out 5 lessons business leaders will learn from traveling:
Using body language in aiding sales
A first impression is formed within a few seconds and is heavily influenced by your body language.
In all business interactions, first impressions are crucial. Once someone labels you as trustworthy, suspicious, powerful or submissive, everything else you do is viewed through this lens.
When you are liked, you will be seen for what you are, and when you are disliked, all you do will be suspected. Studies have shown that nonverbal cues (body language) are four times more influential than verbal cues. When traveling to a new country for business or pleasure, research their culture to understand how your gestures will be perceived. If you put in the effort to understand people, you will most likely connect with them.
Then you should be able to relate it to your business and how you can improve customer service.
Developing valuable relationships
Do you know that traveling fosters unique relationships?
Whether you travel on a business trip or personal vacation, you get to meet some amazing people who might become your best friends, your coffee date partners, long-lasting clients, and trusted chefs.
Traveling teaches you how to embrace valuable relationships in your life and business exactly as they are, however flawed or different from your expectations they may be. You learn that every friendship or acquaintance you have adds something special to both your life and business, so you don’t waste time trying to change or control it.
When you travel, you will interact with more people and gain insight into the city, culture, and people, but more importantly, you will learn what their personal “pains” are and how you can relieve them through your business.
Creating a business is all about dealing with ambiguity, you’re signing up for a truckload of unpredictable and mysterious events.
- Will this business work?
- Is this year going to be a profitable year?
- Is this investor trustworthy?
- What do you think about the ambiguity?
- Are you afraid of it, or are you embracing it?
While traveling, you can gain good experiences with how you handle challenges. This is because of the unexpected and unpredictable events that occur while travelling; how you react to those challenges, just as when faced with unprecedented situations in your business, determines your success.
Taking calls or responding to emails when you should be sleeping doesn’t make you a better entrepreneur. Likewise, how devoting every minute to your business can prevent you from reaching your full potential.
The effects of workplace burnout are real, and they can hurt your success. Stress and sleep deprivation can be detrimental to your life and business’s success.
Thus, taking a few days off will help you avoid burnout. Look for a place where you can relax and open your mind to new ideas. Vacations offer your mind the break it needs. Otherwise, you risk making bad business decisions.
Also, traveling will help take you back on your feet and will give you time for reflection. There’s nothing wrong with taking your time and reflecting on what you’re doing in both your professional and personal lives.
Re-evaluate your Business
Your opinions and beliefs about your business and life, in general, are re-evaluated when you travel. It is easier to connect with others if you have a more flexible mind than if you hold rigid notions about the world.
Taking trips gives you a better understanding of what people around the world are interested in. Explore how your business model can benefit from interacting with different cultures.
It’s important to never stop looking for new solutions in your business, and you should always be curious about what’s going on. Your employee benefits program might need improvement, or your marketing may be outdated. You’ll always learn lessons on the road, but you never know what they will be.
Meanwhile, traveling also has a few negative impacts on businesses. Just as the saying goes, there’s nothing that has an advantage that doesn’t have a disadvantage.
This is an educational article that would delve into the two-part impact of traveling so that business leaders become cognizant of the impacts travel has on them and their employees, also placing both impacts on priority.
Here are 3 drawbacks that traveling has for business
There’s no doubt that traveling can be quite expensive even when some bills are covered by the business or company, talking about plane tickets, taxis, and hotel bookings.
Rather, traveling in relation to business should not be perceived in the context of cost alone, but the aspect of revenue income, operations, and human impact should be considered.
Lots of businesses do not anticipate nor plan ahead for risks that could happen while traveling, this they end up lacking proper management of those risks when they occur.
There are different threats that travelers could face while traveling. These risks include contracting dangerous diseases, breaching cybersecurity codes, flight crash cases, and being detained.
Well-being and Health Risk
It has been observed that the majority of people that travel on business trips or vacations rarely follow their normal routine and thus have to go through a totally new routine.
Let it be known that this could pose a threat to employees’ health and well-being due to the fact that they are trying to make the most of the travel period.
All things considered, it seems reasonable to assume that traveling and entrepreneurship go hand in hand. They both start from a point and grow to a level of professionalism.
You shouldn’t deny the fact that traveling is a research process that helps to bring fresh ideas to your business on the journey of professionalism.
In other words, as a business owner, there are certain things that you need to put in place if you want the right impact of traveling in your business.
Most importantly, you should stop trying to minimize the cost of travel due to the effect it has on the business and employees — rather remember the increase the return on investment(ROI) of business travel will be for your company or business.
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10 Ways to Use Instagram Stories Highlights for Healthcare Marketing in 2023
It’s no secret that Instagram has become a popular social media platform for businesses across all industries. Instagram stories, in particular, offer businesses an opportunity to engage in creative and interactive storytelling to promote their services, products, and values.
Many companies have already used Instagram Stories Highlights for Healthcare Marketing. This feature expands their reach and makes their presence more visible on the platform.
What are Instagram Stories and Instagram Stories Highlights?
In the last few years, Instagram has added several new features, further enhancing the platform’s capabilities for companies. One of the most popular features on Instagram is Stories, which allows users to share short-lived posts that disappear after 24 hours. Instagram Stories Highlights are a way to preserve Stories and make them easily accessible to followers.
For healthcare companies, Instagram Stories Highlights can be an incredibly effective way to interact with their target audience, showcase their services and products, and share valuable health-related content.
Ways healthcare companies can use Instagram Stories Highlights to improve their marketing
With that in mind, this article will explore ten ways healthcare companies can use Instagram Stories Highlights to improve their marketing strategies in 2023.
Highlight Patient Testimonials
Patient testimonials provide a great opportunity to show potential patients the positive effects that your services and treatments can have. They can share their experiences and the results of their treatments, providing potential patients with a firsthand account of their success stories.
Additionally, patient testimonials allow you to showcase the types of treatments you specialize in and the positive effects that they have had on various patients. Using patient testimonials increases your credibility and trustworthiness and better understand your target audience.
While patient testimonials are a great way to showcase your healthcare services and products, it is important to ensure that the testimonials you use are genuine and from actual patients of your practice. Ensuring that your patient testimonials are genuine and not fabricated is important.
One way to ensure authenticity is to gather patient testimonials through a review system, such as Google Reviews or Facebook Recommendations. You can also ask patients for permission to share their experiences on your Instagram account.
Promote Health Awareness Campaigns
Creating Instagram Stories focusing on health topics like nutrition, physical activity, and mental health is important for any healthcare provider. These stories can feature helpful tips, educational information, and inspiring stories related to the topic.
Moreover, you can use Instagram Stories Highlights to promote healthy practices and activities. You can also use them as a platform to provide resources to your followers, such as links to articles, videos, or online support groups. By adding stories to your Instagram highlights, you can make a lasting impression on your followers and help to create a community of health-minded individuals.
You can create a highlight dedicated to health awareness campaigns and share information and resources about specific diseases or conditions. For example, you could highlight heart health, share tips for maintaining a healthy heart, and provide information about heart disease and how to reduce your risk. You can also use Instagram’s built-in poll feature to engage your followers by asking questions related to the health topic you’re promoting.
Share Expert Opinions and Insights
Sharing expert opinions and insights on Instagram can help establish your practice as a reputed and trustworthy source of information. Sharing advice from healthcare professionals can help educate potential customers on various topics related to your products or services.
You can create highlights dedicated to expert opinions and insights and share short clips or written posts that provide valuable information on health topics. Instagram Stories can also provide educational content that followers can share, potentially leading to more engagement with your products and services.
Examples include information on new medical advancements, tips for living a healthy life, and insights on specific health conditions. When sharing expert opinions and insights, it’s important to be clear and concise and provide sources for the information you share. It can help build trust with your followers and demonstrate your commitment to providing accurate and reliable information.
In addition, utilizing influencers to share stories and advice can help elevate your company’s brand in the healthcare space.
Highlight Health Services and Products
Social media has become essential for healthcare providers to market their health services and products. With Instagram Story Highlights, you can curate stories about your services and products and highlight them in your profile. This feature allows you to create a user-friendly experience by showcasing the best of their content.
You can highlight the benefits of a product, share a patient’s success story, or explain how a procedure works. Highlighting these stories creates an inviting experience for potential patients and allows them to learn more about your offers.
For example, if you offer a weight loss program, you could create a Highlight dedicated to this service and share testimonials from satisfied patients. You can include information about how the program works and what patients can expect. You can also use Instagram’s built-in call-to-action feature to encourage followers to take action and book a consultation or purchase your products.
Offer Behind-the-Scenes Look
Instagram Stories that offer a behind-the-scenes look make the experience even more personal and engaging. It could include taking viewers on a tour of the facility, interviews with staff, and sneak previews of upcoming services or technologies.
By offering a behind-the-scenes look, you can help potential patients get to know your practice and the people who work there, which can help build trust and increase the likelihood that they will choose your practice over a competitor.
For example, you can share short clips of staff members introducing themselves, images of your office and treatment rooms, and behind-the-scenes footage of procedures or treatments. You can also use Instagram’s built-in story questions feature to engage with your followers and encourage them to ask questions about your practice and what they can expect when they visit.
With a behind-the-scenes look, you can share stories that give a more in-depth narrative, increasing loyalty and trust among followers. It allows followers to glimpse your company and helps foster a connection extending beyond the surface level.
Share Healthy Lifestyle Tips
As a healthcare provider, you have a wealth of information and resources that can help educate your followers on important health topics. Instagram Stories Highlights can be great for sharing healthy lifestyle tips with your followers and demonstrating your expertise in your field.
Examples of educational topics you can share include information on specific health conditions, tips for living a healthy lifestyle, and resources for managing stress and anxiety. It could also include meal-planning ideas, exercise tips, reminders to stay hydrated, mental health advice, and more.
You could also use the highlights to share success stories from patients who have adopted healthy lifestyles and achieved results. Such stories could be very inspiring and motivating to other viewers.
You could also share resources such as websites, books, or apps promoting healthy living. It can be done using Instagram Stories Highlights, helping build long-term relationships with patients and the broader community.
Announce Upcoming Events and Workshops
Instagram Stories Highlights can be used to share important information about the event, such as the time, location, and any dress code requirements. It can build excitement and anticipation among your followers. These events and workshops can also be a great opportunity to collaborate with other healthcare providers and organizations in your community.
You can generate interest and encourage attendees to sign up by providing regular updates and sneak peeks. Additionally, images and videos highlighting the event or workshop can be shared to engage viewers. Images of speakers or past event attendees can create a sense of familiarity for the viewer.
Furthermore, the event’s unique details or benefits can be highlighted to encourage viewers to attend. By creating Instagram Stories Highlights, you can reach a wider audience and increase engagement with potential customers.
Promote Special Offers and Promotions
Instagram is a great platform to promote special offers and promotions related to your healthcare services and products. You can create a highlight dedicated to promoting special offers and promotions and share short clips or images that showcase your offer.
Encouraging followers to use your services and products by showcasing limited-time deals and discounts can help increase conversions and drive revenue for your healthcare business. For example, if you’re offering a special discount on a new product, you could create a highlight for this promotion and share information about the product and the discount.
By creating dedicated highlights for promotions, you can ensure that your followers can always access your latest deals and discounts. You can also use eye-catching graphics, videos, and animations to make your offers stand out and grab your followers’ attention. Additionally, by using the right hashtags and geotags, you can increase the visibility of your promotions and reach a wider audience.
Share Patient Success Stories
You can showcase your work and build trust with potential customers by sharing real stories of how your treatments have helped patients. You can also use these stories to inspire others and show your business’s impact on patients’ lives.
By highlighting your patients’ positive outcomes and experiences, you can demonstrate the effectiveness of your healthcare services and products. These stories can be shared as text, photos, or even video clips to give viewers a deeper look at the positive experiences others have had with your care.
When sharing patient success stories as Instagram Stories Highlights, getting permission from the patients involved and ensuring that the stories are genuine and not fabricated is important. Doing so can show potential customers that you genuinely care about your patients and have a successful track record of positive outcomes.
Highlight Community Involvement
Community involvement is a great way to showcase your commitment to the community and demonstrate your practice’s impact on the local area. Showing how the organization makes a positive difference can help build brand loyalty and strengthen relationships with current and potential patients.
Examples of community involvement you can highlight include sponsoring a local charity event, participating in a local health fair, or volunteering at a local food bank. You can create Instagram Stories highlighting your community involvement and share short clips or images of your practice participating in local events, conducting crowd-sourced fundraising campaigns, supporting local organizations, or volunteering in the community. You can even give a behind-the-scenes look at how the organization is making a difference in the local area.
Showcasing community involvement can also help to humanize your healthcare organization, making it more accessible and relatable. Sharing stories about your organization’s impact can help raise awareness and increase engagement from followers. Ultimately, leveraging Instagram Stories Highlights can be a powerful way to demonstrate your organization’s social responsibility.
Scope of Instagram Stories Highlights for Healthcare Marketing
Instagram Stories Highlights are a way to provide a glimpse into the values and personality of your practice and to showcase the impact you’re having on the lives of your patients. Whether you’re sharing behind-the-scenes footage, promoting special offers, or highlighting patient success stories, the key is to be creative and authentic in your approach.
By utilizing Instagram Stories Highlights, you can help build a strong online presence for your healthcare practice and increase the visibility of your services. Creating valuable content and engaging with your followers can help you establish yourself as a trusted healthcare provider and attract new patients.
Healthcare marketers have many options for using Instagram Stories Highlights for marketing campaigns. They can use creative visuals and storytelling elements to engage with their audience, boost brand awareness, and drive conversions.
Instagram is a powerful tool for healthcare organizations to market themselves to potential patients. In 2023, Instagram Stories Highlights will be integral to any healthcare marketing strategy, so marketers must start planning for the future.
With the right strategy and creative execution, healthcare marketers can deliver content that resonates with their audience and achieves their overall marketing goals. By leveraging the platform’s features and sharing relevant, valuable, and engaging content, they can increase their reach, build their brand, and grow their patient base in 2023 and beyond.
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Secure and Transform Your Organization’s Data Through Data Masking
With the realization of what data can do in catering to users in providing a unique experience of a product or service, businesses are collating data from all sources. The collected data is huge in volume and is shared with many stakeholders to derive meaningful insights or to serve the customers.
This data sharing results in regular data breach occurrences that affect companies of all sizes and in every industry — exposing the sensitive data of millions of people every year and costing businesses millions of dollars. According to an IBM report, the average cost of a data breach in 2022 is $4.35 million, up from $4.24 million in 2021. It becomes imperative to secure access to sensitive data that flows across an organization for faster development, service, and production at scale without compromising its privacy.
Data masking anonymizes and conceals sensitive data
Data masking anonymizes or conceals this sensitive data while allowing it to be leveraged for various purposes or within different environments.
Create an alternate version in the same format as of data
The data masking technique protects data by creating an alternate version in the same format as of data. The alternate version is functional but cannot be decoded or reverse-engineered. The modified version of the original data is consistent across multiple Databases. It is used to protect different types of data.
Common data types (Sensitive data) for Data Masking
- PII: Personally Identifiable Information
- PHI: Protected Health Information
- PCI-DSS: Payment Card Industry Data Security Standard
- ITAR: Intellectual Property Information
According to a study by Mordor Intelligence, “The Data Masking Market” was valued at USD 483.90 million in 2020 and is expected to reach USD 1044.93 million by 2026, at a CAGR of 13.69% over the forecast period 2021 — 2026.
In this information age, cyber security is very important.” Data masking helps secure this sensitive data by providing a masked version of the real-time data while preserving its business value (see: k2view dotcom; “what is data masking”). It also addresses threats, including Data Loss, Data Exfiltration, insider threats or account breach, etc.
Many data masking techniques are used to create a non-identifiable or undeciphered version of sensitive data to prevent any data leaks. It maintains data confidentiality and helps businesses to comply with data security standards such as General Data Protection Regulation (GDPR), Payment Card Industry Data Security Standard (PCI DSS), etc.
Common Methods of Data Masking
1. Static Data Masking
This method of data masking is very commonly used to mask data in a production environment. In this method, the hidden data retains its original structure without revealing the actual information. The data is altered to make it look accurate and close to its original characteristics so that it can be leveraged in development, testing, or training environments.
2. Dynamic data masking
This method is different from static masking in a way that active or live data is masked without altering the original data form. Thus, in this method, the data is masked only at a particular database layer to prevent unauthorized access to the information in different environments.
With this method, organizations can conceal data dynamically while managing data requests from third-party vendors, parties, or internal stakeholders. It is used to process customer inquiries around payments or handle medical records within applications or websites.
Informatica offers PowerCenter with PowerExchange for Extract Transform Load (ETL) and ILM for data masking. These products embody best practices for handling large datasets across multiple technologies and sources.
Informatica Dynamic Data Masking anonymizes data and manages unauthorized access to sensitive information in production environments, such as customer service, billing, order management, and customer engagement. Informatica PowerCenter Data Masking Option transforms production data into real-looking anonymized data.
3. On-the-fly data masking
The on-the-fly data masking method is considered ideal for organizations that integrate data continuously. With this method, the data is masked when transferred from a production environment to another environment, such as a development or test. A portion of data or smaller subsets of data is masked, as required, thus eliminating the need to create a continuous copy of masked data in a staging environment, which is used to prepare data.
Different platforms use each or a combination of these methods to implement data masking. For example, K2view offers data masking through the data product platform that simplifies the data masking process of all the data related to specific business entities, such as customers, orders, credit card numbers, etc.
The K2view platform manages the integration and delivery of this sensitive data of each business entity masked in its encrypted Micro-Database. It uses dynamic data masking methods for operational services like customer data management (customer 360) or Test data (test data management), etc.
Another example of using both static and dynamic data masking methods is Baffle Data Protection Services (DPS). It helps to mitigate the risks of data leakage from different types of data, such as PII, Test data across a variety of sources. With Baffle, businesses can build their own Data Protection Service layer to store personal data at the source and manage strong access controls at that source with Adaptive Data Security.
Popular Data Masking Techniques
Data Encryption is the most common and reliable data-securing technique. This technique hides data that needs to be restored to its original value when required. The encryption method conceals the data and decrypts it using an encryption key. Production data or data in motion can be secured using data encryption technology, as the data access can be limited to only authorized individuals and can be restored as required.
The Data Scrambling technique secures some types of data by rearranging the original data with characters or numbers in random order. In this technique, once the data is scrambled with random content, the original data cannot be restored. It is a relatively simple technique, but the limitation lies with only particular types of data and less security. Any data undergoing scrambling is viewed differently (with randomized characters or numbers) in different environments.
The Nulling Out technique assigns a null value to sensitive data in order to bring anonymity to the data to protect data from unauthorized usage. In this technique, the null value in place of original information changes the characteristics of data and affects the usefulness of data. The method of removing data or replacing data with a null value takes away its usefulness — making it unfit for test or development environments. Data integration becomes a challenge with this type of data manipulation, which is replaced with empty or null values.
The shuffling data technique makes the hidden data look authentic by shuffling the same column values that are shuffled randomly to reorder the values. For instance, this technique is often used to shuffle employee names columns of records such as Salaries; or, in the case of patient names, columns shuffled across multiple patient records.
The shuffled data appear accurate but do not give away any sensitive information. The technique is popular for large datasets.
Data Redaction (blacklining)
The Data Redaction technique, also known as blacklining, does not retain the attributes of the original data and masks data with generic values. This technique is similar to nulling out and is used when sensitive data in its complete and original state is not required for development or testing purposes.
For instance, the replacement of credit card number with x’s (xxxx xxxx xxxx 1234) displayed on payment pages in the online environment helps to prevent any data leak. At the same time, the replacement of digits by x helps developers to understand what the data might look like in real-time.
The Substitution technique is considered to be the most effective for preserving the data’s original structure, and it can be used with a variety of data types. The data is masked by substituting it with another value to alter its meaning.
For example, in the customer records substituting the first name ‘X’ with ‘Y’ retains the structure of the data and makes it appear to be a valid data entry, yet provides protection against accidental disclosure of the actual values.
Data masking has emerged as a necessary step for transforming real-time data to non-production environments while maintaining the security and privacy of sensitive data.
Masking of data is crucial when managing large volumes of data and gives the authorization to dictate the access of data in the best possible way.
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