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How Blockchain Is Impacting The Digital Marketing Industry

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2 years ago

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How Blockchain Is Impacting The Digital Marketing Industry


Blockchain is a relatively new yet widely used technology. It enables you to store and distribute digital information without the fear of data breaches. In addition, blockchain allows transactions between two parties without third-party verification.

The fraud condition through the present world is going on; blockchain is the technology worth keeping an Eye On. Although blockchain is widely used in areas such as cryptocurrency and finance, blockchain in digital marketing is becoming increasingly popular as this technology can benefit the digital marketing industry greatly.

Marketers and customers can leverage blockchain to gain maximum transparency during transactions. Isn’t this what customers have always wanted?

Unarguably, blockchain is one of the most disruptive technologies to hit the marketing landscape. But how is it changing the digital marketing dynamics? How is it benefiting businesses and customers? We’ll help you understand all the technicalities and facts associated with blockchain to help you decide whether or not you want to use blockchain strategy for digital marketing. 

Before getting started with the benefits of digital marketing with blockchain, let us understand the concept. 

What is digital marketing with blockchain?

Think of blockchain as a series of digital records. These blocks are interlinked with each other and do not need third-party verification. Blockchain is the technology responsible for the growing surge in use and the success of Bitcoin. This technology verifies and records all transactions in one place. The best takeaways from this technology are increased transparency and data protection.

This has helped many marketers gain access to accurate leads and provide their customers with a better experience. Blockchain can do wonders for marketing and data transparency. This is why it has become one of the most rapidly growing technologies across various industries.

The most popular industries that rely on the blockchain are financial and banking. However, there are various other implications of blockchain outside of the conventional markets. 

Some of the fast-emerging industries that are using blockchain are media, telecommunications. IT and some others. This sector can further be divided into various parts depending upon which industries are completely aware of the blockchain concept.

The industries are still educating themselves to become familiar with the concept, sectors that are still experimenting with blockchain, and the industries that are successfully deploying blockchain in their business. 

If you are among those who haven’t heard of this concept by now,  you might have a brief idea about what it is. But since the entire concept resonated with the finance and banking industry- you would wonder, is using blockchain in digital marketing possible?

The answer is YES! There are various ways in which blockchain strategy in digital marketing can help a business function much better.

Though marketing automation can do most of the marketing tasks easily, managing ads better changes the way marketers use ads for fetching data. Blockchain can boost the efficiency of a lot of marketing practices. 

Authenticity and transparency

Remember when you like something online, and you decide to buy it, with fingers crossed- hoping to receive exactly what you ordered? Bid goodbye to this uncertainty. With blockchain, you don’t have to worry about receiving anything other than what was marketed to you.

Let’s say you ordered an organic jute bag. With blockchain, you’ll have access to various intricate information such as where the product was manufactured, the labor involved in the production, how the workers get paid there, and other vital information.

This is great for business, too, as customers will be able to establish credibility in your business. In addition, modern customers like to know everything about a brand they’re purchasing from, so this could be a real asset to both businesses and customers.

It is not easy for smaller businesses to gain the trust of their consumers. People are becoming more attentive and cautious of the information being told to them by the brands. People want truth and transparency from these brands.

They want every information about the product, where it is coming from, what are the things used to make the product.

In the internet era, people are constantly gaining knowledge from various sources before making a choice. When the choice has been served to them, then they want authenticity and details of the product.

Trust is impacting majorly on purchasing decisions. While the majority of consumers are using social networks to inform their buying decisions, despite the fact, social networks are currently an underutilized aspect of the marketing process.

Blockchain will make the business maintain transparency in their operations.

It will record and verify all the steps and will document every information for everyone. In addition, it will ensure the information is available on an open network. As a result, consumers can have complete information about the supply chain of a retailer or a distributor.

Each process will be tracked from where the products are getting manufactured to where they are being supplied. Every step of the larger process is getting tracked with blockchain. As the information will be open to the public, companies will become more responsible and accountable for their actions.

The company can’t lie to the public if anything goes wrong or can’t accuse the supply chain or retailer if the fault persists in the company itself; the same applies to the other participants in this process.

Companies have already started investing in blockchain technology; companies like IBM and Walmart enable the supply chain process with blockchain technology.

Technology is helping to track where the food products are coming from, where it is now. Then, the whole thing is applied to trace the source and supply of every product through each step of the supply chain. 

Protect consumer’s digital rights

As a customer, every company would love the opportunity to get your details and market. From Amazon to Walmart, everyone wants your details such as phone number or email address so that they’re able to reach you in certain apps and websites, but it will return to  the user) as soon as the job is done rather than being stored on the server.

However, this may not be good news for digital marketing businesses as you won’t be getting any information from customers to serve them better. But from a customer protection point of view, this is a major benefit. 

No keyword inconsistencies

One of the most challenging things as a market is keyword tracking. Two reasons make keyword tracking complicated.

One is that the Google algorithms are ever-changing. And let’s admit, it is difficult to keep track of all these changes. The other reason is that your target audience is using different devices. And it is problematic to track keywords of various devices and decipher a local versus national search.

This is when as a marketer, you might resort to guesswork or assume while creating reports. With blockchain, you can have real numbers for tracking keywords. It will help you to track keyword positions effectively regardless of the devices and the location. This can help you create an accurate campaign that is more data-driven. 

Accurate leads

Usually, data collection for marketing is an integration of different approaches. Marketers collect data from various sources, combine them and run a campaign based on the same.

Although this is a common approach, it is not accurate. These campaigns run on inconsistent and inaccurate data. To curb this problem, blockchain will help you to get access to accurate data. All blockchain transactions are decentralized.

So, marketers will have an accurate source for data collection, i.e., directly from the consumer. As a marketer, you can either pay or incentivize consumers for their data. This will ensure high ROI from the campaign run-off and, of course, highly accurate data sourced directly from the customers. 

In simpler words, those consumers who agree to give your brand their data are most likely already interested in your products/services. Hence, scoring leads and conversions will be much easier because you have access to a customer base ready to make a purchase.

It is to be noted that this requires time and effort, and yes, the cost upfront will also be higher, but you’ll be able to gather far more accurate leads using blockchain. So yes, it will be more effort and cost upfront, but marketers will gather far better leads using blockchain.

Combating fraud in the ad space

As a marketer, you will be aware of common fraud in advertising. Of course, this is done for faster and more frequent clicks. But to our luck, AdChain is a company that is trying to combat this with adChain Registry. An adChain Registry is a smart contract on the Ethereum blockchain.

It ensures authentic clicks and ad impressions because they’re on the trusted blockchain.

Their main motto is to eliminate the lack of transparency and high levels of ad fraud. Not just this, but the platform also provides end-to-end transparency of all data. This is a rare feature as it does not exist in the traditional ad space today.

Customers could control the Content

Being a marketer, you would like to show your ads every single time to your target customers. However, the customer will eventually get a little (if not a lot) annoyed when they keep on seeing your ads. This is the reason why ad blocking penetration has started rising between the consumers.

According to customers, when they are paying for the internet they are using, they should have full control over it. A survey suggests that people want on-demand content without waiting for the ad to load. Sometimes showing an Ad before the content or middle of the content is okay, but now it has grown way larger.

But you can’t blame the marketers for this. The technology, which made the consumer digital experience convenient, has also made the ad targeting better for the marketer. The audience from Facebook ads makes it much easier for businesses to reach the target markets.

You must have observed that when you make any transaction or share information with one party, you start receiving advertisements even if you have not opted for it. Blockchain technology gives consumers the power to charge companies for revealing their contact information. As per blockchain, if a company wants customers to subscribe to their newsletter, then they have to drop an email, and customers can reply with their price to avail of that content.

Transactions will be processed through cryptocurrencies automatically. This system allows consumers to have complete control over their information from being shared with anyone.

These limitations could affect the brands, but they need to think and create an effective way to benefit both sides.

Blockchain has made companies accountable for building trust within the consumers. Blockchain technology is making companies hide everything to hide nothing. And now the public can see the digital contracts between two parties.

Payment Methods will be affected

It will provide more liberty to the business regarding their payment methods. Generally, all the payments online happen through a payment gateway. The payment gateway receives information from the client and sends it to the bank & provides approval of the purchase.

There are some challenges in payment gateways, and ideas are being developed to overcome those challenges. Although cryptocurrency can become a solution, you are not probably paying your coffee bill through Bitcoin or another cryptocurrency.

But, we are not too far from those days. Some of the companies have already started preparation for adapting these alternative payment methods. They are eager to accept Bitcoin and planning to get this system included in their business. Although it has not penetrated the consumer market yet, it is approaching the market-paying habit faster than you think.

As a marketer, you should be prepared for this technology. You need to recognize these market payment trends before they hit you and force you to change everything. That will cost you. You should be in a position to adapt to those changes in the coming two to three years.

Other than cryptocurrency payments, Blockchain technology will be used for various purposes in the future, and it has started taking place in some areas as well.

The application of blockchain will change the way of digital marketing activity, we are familiar with. Blockchain provides the ability for the marketer to remove middlemen in selling or buying advertisements, just like in a PPC campaign. 

It will be considered a competitive factor for advertisers in digital marketing, and they can’t ignore it. Some companies have started some pilot projects through Blockchain technology. It will be helpful for other companies if sector-wide data & experience sharing will be available about its implementation. In addition, organizations should look into the processes that blockchain could simplify or help to monetize.

Consumers will have control over the information from which companies they need to receive from. In addition, as blockchain transactions will be available for the public, businesses will be held responsible and accountable for their activities, and it will ask them to maintain transparency.

We suggest you keep an eye on this trend in the coming years as your companies might not be ready for cryptocurrency. But, at the end of the day, what will matter is how your company is preparing for digital marketing changes associated with blockchain technology.

Author Bio- Sanket Patel is the founder of Blurbpoint, a leading Digital Marketing Company specializing in Ecommerce SEO & Local Services, Online Reputation Management, Social Media Marketing, Content Marketing, and many more. With over a decade of experience, he helps businesses transform the way they market their products and services online, keeping track of the buying pattern of modern consumers.

Image Credit: provided by the author; thank you!

Sanket Patel

Sanket Patel is the founder of Blurbpoint, a leading Digital Marketing Company specializing in Ecommerce SEO & Local Services, Online Reputation Management, Social Media Marketing, Content Marketing and many more. With over a decade of experience, he helps businesses in transforming the way they market their products and services online, keeping track of the buying pattern of modern consumers.

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The Top 7 AI Podcasts You Need To Hear Now

Published

1 hour ago

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03/24/2023

By

The Top 7 AI Podcasts You Need To Hear Now


With artificial intelligence now being used to write everything from college homework to Congressional speeches, it’s more important than ever to stay on top of the latest advances in machine learning, natural language processing, and all things AI. 

We’ve brought together a list of seven of the top podcasts that track and explain the newest developments. They look behind the scenes at the technology behind the platforms, and they discuss how artificial intelligence is already upending business, marketing, data analysis, and more.

The TWIML AI Podcast 

The TWIML AI Podcast used to be known as This Week in Machine Learning & Artificial Intelligence. The new name is shorter and snappier, but the content is just as deep and complex. Hosted by Sam Charrington, the podcast has produced more than 630 weekly episodes featuring interviews with a host of guests — usually technicians and scientists—working in the field of AI. The subjects of the discussions are often fairly complex. If you want to understand the human thinking behind artificial thinking, the show is essential listening.

 The Bad AI Show 

If interviews with Stanford professors aren’t your thing, try the Bad AI Show. Hosted by Joel Comm and Travis Wright of the Bad Crypto Podcast. The pair take a fun, laidback approach to new technology, explaining clearly — and wittily — the latest developments in artificial intelligence and its practical effects. Think of the TWIML AI podcast as a Stanford lecture and the Bad AI Show as the lounge next door. It’s a fun, relaxed chat with smart people about AI topics that get everyone thinking. The show is released as both an audio and video version.

The AI Podcast

One of the biggest challenges that a discussion of AI generates is how the new technology will be applied in the real world. Noah Kravitz’s The AI Podcast has already generated almost 200 answers. Each episode features an interview with experts using artificial intelligence to further their work. They’ve included a wildlife biologist tracking endangered rhinos, an astrophysicist analyzing starlight, and language learners grappling with Arabic pronunciation and even the delivery of sports highlights. 

Data Skeptic

As you listen to those interviews with people applying AI to such a broad range of fields, it’s worth asking about the effectiveness of AI in solving those problems and whether they couldn’t be solved in an easier way. Claims for the benefits of artificial intelligence will grow, so make sure you’re also listening to Kyle Polich’s Data Skeptic. The podcast has already produced more than 470 episodes with interviews that take down the hype and take a realistic view of what AI can and can’t do.

 

The AI in Business Podcast 

One area where both the hype and the expectation will be highest is in business applications of artificial intelligence. Each week, on the AI in Business Podcast, Daniel Faggella, the CEO of Emerj Artificial Intelligence Research, interviews AI executives from leading firms and startups to explore how business is adapting AI and exploring the opportunities the new technology offers.

 

 

The Marketing AI Show

Business is a broad topic. The Marketing AI Show tries to narrow things down with a focus specifically on the way marketers are using artificial intelligence to improve sales. The podcast is created by the Marketing AI Institute and the Marketing AI Conference (MAICON), and it’s essential listening for anyone wondering how the new technology can help their business identify leads and improve conversions.

 

 

Eye on AI

Finally, Eye on A.I. takes a broader, more journalistic approach to the developments of artificial intelligence. Out every two weeks and hosted by New York Times correspondent Craig S. Smith, each episode features an interview with a leader pushing AI into new ground. Episodes have discussed AI in supply chain optimization and finance but they’ve also delved behind the scenes to look at issues surrounding privacy and the future of AI itself.

 

Featured Image Credit: Photo by Jean Balzan; Pexels; Thank you!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

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Top 10 IT Staff Augmentation Companies in 2023

Published

7 hours ago

on

03/24/2023

By

eSparkBiz - Top IT Staff Augmentation companies


Brand value is essential for business, and most companies focus on this goal. Plus, the employees play a vital role here, so companies have now started relying on IT staff augmentation through which they can scale their services by hiring a specialized team of developers that help them focus on their goals.

Irrespective of size, businesses trust IT staff augmentation companies when recruiting the best talent in the field. Top IT staff augmentation companies help businesses fill the gap they feel due to the shortfall of employees. In addition, they help provide talented teams that justify the project needs within a specific budget.

According to a report by the Manpower group, there has been a talent shortage of more than three hundred percent in the last decade. Moreover, more than 65% of companies find it challenging to hire candidates for the job. Staff augmentation can help you find the best person for the job.

To help you find the best staff augmentation company, we’ve curated a list of the companies so you can evaluate them based on your tech expertise and budget.

Top 10 IT Staff Augmentation Companies List for 2023

1. eSparkBiz

With more than 12+ years of experience and 250+ development staff, you can trust the company for its tech solutions and expertise. It has been featured in the top IT staff augmentation companies.

Plus, it has a more than 95 percent client retention rate and has catered to more than 20+ countries worldwide. Moreover, it is ISO 27001 certified with CMMI Level 3. The company has a robust team of developers and project designers that take care of clients’ project needs.

  • eSparkBiz strategically merges design ideas with business analytics. Additionally, it helps with documentation, wireframing, and UX.

Apart from conventional software development, the company also offers staff augmentation. The company has a rating of 4.9 on Clutch and five on HubSpot, which speaks volumes about its professionalism.

2. Premier Systems Inc

Premier

Founded in 1993, Premier Systems Inc. has been the biggest name in staff augmentation since its inception. The company follows the principle of client service and satisfaction. Plus, it meets the marketplace demand in a well-planned, cost-effective, and timely manner.

  • The team of recruiting specialists works to achieve clients’ business targets quickly.
  • Along with providing exceptional value, it maintains interpersonal relationships with clients.

The best part is; it caters to a wide range of business solutions that equip you with the right people and the right skills for the job. The company provides services like – direct placement, managed IT services, contract staffing, contract-to-hire, and project-based services.

3. Flexible Staffing Services

Flexible

Flexible staffing services – established in 1991, have been catering to staffing and augmentation services. It has a strong connection to the success of many companies.

It meets the extended and specific needs to find industrial and critical staffing. Moreover, the company concentrates on the recruitment, development, and retention of dedicated individuals for different roles. Also, it provides meaningful and corporate support.

  • The company sees each associate as a valuable resource and adheres to the standards of excellence.

Moreover, it meets clients’ needs by supplying flexible, superior, and competitive market rates. It is indeed a trusted name in IT recruitment and augmentation services.

4. Veraqor Inc

Veraqor Inc

The company provides the best technical expertise powered by cutting-edge technology. Whether you are a startup or an enterprise, you can rely on effective business solutions from the company. It is ranked among the top IT staff augmentation companies.

  • It provides a selected list of clients, ensuring the unhindered progress of projects. Moreover, it shapes to timely delivery and excellent recruitment services.

Apart from staffing and recruitment, it provides tech solutions like – data management, Artificial intelligence, Machine learning, and Cloud migration. The company can help create customized solutions that cater to your business needs. Veraqor Inc. harnesses the power of technology to shape a better future for clients.

5. CXR agency

CXR agency

CXR agency empowers clients to achieve their business goals through innovative technologies and web solutions. Having completed 400+ projects and serving 200+ clients, it has expertise in client and business relationships.

In addition to the collective experience, it has 30+ awards to its credit, which makes the company a trusted name in IT services. Plus, it believes that technology, in its truest sense – always yields results.

  • You can trust CXR agency for recruitment and staff augmentation services.
  •  You can easily scale your tech teams and recruitment processes with an effective software development team.

6. ProCoders

ProCoders

ProCoders is an IT out-staffing company that works in collaborative environments and drives the best IT teams to companies. It helps build customized teams that keep you ahead of the game.

Moreover, it offers flexible solutions for IT staff augmentation. It works in lockstep that ensures consistency, information accuracy, and punctuality.

Over the years, the company has become a big name in IT staff augmentation services. In fact, in the last five years, the company has provided more than 150 dedicated teams to clients worldwide. Moreover, the solutions provided help you to find the right people for your business needs.

7. Newxel

Newxel

With more than 100+ satisfied clients and 500+ teams of developers, you can trust the company for its expertise and experience.

If your goal is to attract the best team or the best developer for the project, the company will help you hire the team that will suit your need and budget.

  • With distributed development and augmentation – you can get complete support for your services.
  • The company works on a transparent corporation model that allows you to get the best software engineers and set up a local development team in the location you choose.

Newxel also offers varied tech solutions like – web development, mobile development, Blockchain, Cybersecurity, etc.

8. BEON.tech

BEON.tech

The company provides access to high-caliber talent in a limited time frame. The matching specialists and team learn about your company culture and suggest custom-fit candidates according to the requirements.

  • Apart from the successful allocation, the company helps build long-term partnerships.

Plus, it works on a simplified onboarding process that equips the best talents from different parts of the world.

BEON.tech helps you search different profiles and suggest candidates based on your roles. It lets you review cultural and technical insights so that you can get a better understanding of the candidate’s skill. It is one of the top companies for IT staff augmentation.

9. DOIT Software

DOIT Software

DOIT Software is a trusted name in IT staff augmentation. It primarily focuses on your business needs, and you can get the best service based on your service requirements.

If you are a startup business, the company can help in the recruitment of a dedicated development team that will boost performance. Plus, it can strengthen the internal team with other resources. When you share your business ideas with the company – it will help you develop perfect solutions for your team.

Moreover, it has great domain expertise in healthcare, sports, wellness, fintech, management, and many other sectors. It also offers other tech solutions like – web and mobile app development, Data Science, and Artificial intelligence.

10. Devlane

Devlane

Devlane is a software development company, but it provides different tech solutions like – web development, mobile app development, eCommerce, IT strategy consulting, and of course, staff augmentation.

  • Through the staff augmenting model – the company extends the client’s tech teams with the best talent and requirements.
  • Apart from providing complete tech expertise, it also provides all other features that come along with it.

Moreover, it takes care of project management, admin, payroll, legal matters, performance metrics, and incentives for the team. Though the company is relatively new and was founded in 2020, it provides the best expertise in staffing and recruitment processes.

Conclusion

Hiring a development team or employees can be a big challenge for any business, specifically startup companies. However, with the help of IT staff augmentation companies, you can get unmatched flexibility at a reduced cost.

Plus, there is no training required, and you’ll get full admin support. Staff augmentation companies can give access to any professional from any location. Also, you can increase your team’s capacity to add specialists and experts.

Inner Article Images: Provided by the Author; From the Company Website; Thank you!

Featured Image Credit: Provided by the Author; Thank you!

Jigar Agrawal

Jigar Agarwal Digital Marketing Manager @eSparkBiz, Passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation. He help every SaaS Development companies to improve their ROI.

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How to Sync Your Calendar Across All Devices

Published

13 hours ago

on

03/24/2023

By

Calendar


Have you been missing meetings or running late because your appointments don’t appear on your different calendars? Have there been more calendar conflicts like double bookings on your calendar? Are you behind on your personal commitments or missed essential deadlines?

The fix? Take advantage of your digital calendar.

In our personal and professional lives, digital calendars are crucial for tracking meetings, setting appointments, and not missing birthdays. The problem is, it’s easy to have too much of a good thing. In other words, once you start managing multiple calendars, things can get complicated really fast.

More importantly, it’s incredibly easy to become entangled in the multi-calendar trap. Suppose, for example, that you keep a personal calendar, a professional calendar, and the default calendar on your phone. While one calendar helps you stay organized, having too many can result in missed appointments, double bookings, and forgotten commitments that can negatively impact your professional and personal lives.

As a result of managing multiple calendars from multiple accounts, work has to be done twice. It is all too common for you to have a meeting invitation on your work calendar that you then have to manually add to your mobile and primary calendars. In short, this is a huge waste of time and energy.

So, what’s the solution? It’s time to sync calendars.

Let’s talk synchronization (sync).

In its simplest definition, synchronization is when two or more things happen at the same time — think synchronized swimming. Calendar sync makes more sense with the computing meaning. You do it by keeping a set of files or data the same in multiple places.

When you sync your data, it stays the same no matter what platform you’re using.

Why is data synchronization so important? It’s all about data integrity and consistency. Syncing information makes it easier to avoid errors, miscommunications, and duplications.

Overall, calendar sync is simply connecting two or more calendars, so data stays accurate, consistent, and safe.

Syncing your calendar: pros and cons.

Syncing your calendars in real time has a lot of benefits. Examples include:

  • Reduces time spent updating multiple websites every time a booking comes in.
  • Eliminating context switching between apps to streamline productivity.
  • With accurate, up-to-date information about users’ availability, scheduling gets easier, and productivity goes up.
  • Making it easier to manage reservations and cancellations for things like rental cars and properties.
  • Reducing the likelihood of scheduling mishaps during critical times like interviewing candidates
  • Enhancing client relations, preventing double bookings and cancellations,

At the same time, when you sync your calendar, you might encounter the following issues:

  • It can take a lot of time and money to build calendar integrations that work with each provider’s unique features.
  • Unexpected complications can arise when calendar API providers behave in different ways. For example, non-standard formats for calendar data.
  • Custom code is needed to scale your integrations from one user to many.

In any case, depending on how you integrate, you can avoid some common headaches.

Syncing multiple Google Calendars at once.

To start, let’s sync two Google Calendars. After all, having two Google accounts (one for work, one for personal) and wanting to view all your commitments in one place is not uncommon. But juggling multiple calendars, even within the same platform, can get tricky.

Rather than having a digital workspace where both calendars are equal — when you sync one Google Calendar with another, you have to pick which one will be your primary.

So here’s what you need to do to sync Google calendars:

  1. Make sure you’re logged into the account you picked as your secondary.
  2. In the top right corner, click the apps symbol.
  3. Find the “My calendars” section on the left.
  4. To expand it, click the down arrow.
  5. You can share a calendar by hovering your cursor over it and clicking the three vertical dots.
  6. Go to “Settings and sharing.”
  7. Scroll down until you see “Share with specific people.”
  8. Then click “Add people.”
  9. Here’s where you’ll enter your primary Google calendar email address.
  10. You can adjust the permissions in the dropdown menu. You’ll want to give full access if you’re syncing calendars.
  11. Click Send.
  12. Log out of your Secondary account and into your Primary account.
  13. An email will be sent automatically. Add the calendar to your main calendar with the link you got in the e-mail.

That’s a lot of steps to sync one calendar, and if you want to sync more, you have to repeat it from scratch. Furthermore, if your Google account is managed by your work or school, sharing may be disabled. This means your work calendar won’t sync with your personal calendar.

Is there a way to sync Microsoft Calendar with Google Calendar?

While Google and Microsoft are top competitors in email, search, and much more, they both offer calendar synchronization.

Because of this, you can integrate Google Calendar with Microsoft Calendar. In case you didn’t know, this is a free Outlook email feature that lets users track events, set up alerts, and share calendars with colleagues. However, it’s not as easy or complete.

Owners of Office 365 just need to set up their accounts and get updates automatically. There are a couple more steps people need to take to sync their Google and Outlook calendars:

  1. You’ll need to sign into your Google Calendar account.
  2. Choose “Outlook” under “My Calendars.”
  3. Open the settings by clicking the three dots next to “Outlook.”
  4. Choose “Secret Address” under “Integrate calendar.”
  5. Open your Outlook account by copying this address.
  6. To change your account settings, click “File” and then “Account Settings.”
  7. Click “Internet Calendars” and select “New.”
  8. Copy and paste the address from earlier.
  9. In the associated box, type a folder name and click “OK.”

Your email will now check your Google Calendar whenever you open Outlook. As such, events, meetings, and most color coding should be there. There might be some that don’t translate to Outlook, but it shouldn’t be an issue. If there are any incompatible elements between the two, they simply won’t display.

The steps above can be used to sync your Outlook email to Google. However, the email addresses should be reversed. To ensure smooth and efficient syncing, this integration is designed to be as simple as possible.

How do you synchronize Google Calendar and Office 365 Calendar?

Unlike Outlook’s calendar option, Office 365 offers more control options in its subscription-based software. There is still an option to synchronize your Office 365 calendars with your Google Calendar. For this process to work, though, you’ll need to sync Office 365 and Google Calendars. In spite of this, the process remains relatively straightforward:

  1. Open up your Office 365 account.
  2. Go to the “Calendar” tab and click “Share.”
  3. To access Google Calendar, scroll down.
  4. Fill in the associated text box with your Gmail address.
  5. You can turn off “Can view all details” in the display settings.
  6. Your Outlook message will be sent to your Gmail account when you click “Share.”
  7. Copy the link address from that email by right-clicking on “this URL.”
  8. Visit your “Google Calendar.”
  9. By clicking on the “+” sign, you can select “Other Calendars.”
  10. Paste the link into the next text box after clicking “From URL.”
  11. Click “Add Calendar” to finish.

Even though this process appears backward, it helps to get around a few limitations. By using the proper addresses and links, you can sync your email accounts. Also, it ensures that both ends are synchronized. As a final benefit, it makes integration easier and more efficient by improving what can be shared between these two calendars.

The majority of events are shared between these two programs with minimal errors, according to most users. However, problems may occur if you haven’t updated your Office 365 program or turned off automatic updates. As Google and Microsoft update their programs, it may become more difficult to sync old calendars. Update both programs to fix this issue, but be aware that it might occur in the future.

Displaying Outlook events in Google Calendar

Looking to sync your Outlook events with Google Calendar without it becoming a nightmare? No worries. It’s as simple as granting Google access to your Office 365 account.

Start by getting the link to the Outlook calendar you wish to transfer:

  1. Go to the web version of Outlook.
  2. Open Settings by clicking the gear icon.
  3. Select View all Outlook settings from the menu.
  4. Go to Calendar > Shared calendars.
  5. You will find Publish a calendar section after scrolling down.
  6. Choose your Google Calendar in the first drop-down menu.
  7. Select the second drop-down menu. Can view all details.
  8. Grab the ICS link and paste it into your clipboard.

In Google Calendar, paste the link as follows:

  1. You should open the Google Calendar web app, not the mobile app.
  2. Choose Other calendars from the left navigation.
  3. Choose From the URL.
  4. Paste the Outlook address you copied.
  5. Click the Add calendar button.

There you go! From now on, you’ll be able to view your Outlook calendar through Google Calendar.

Add Google Calendar events to Apple Calendar

Yes. If you have a Mac, iPhone, or iPad, you can add events to your Apple Calendar from Google Calendar. Even better? It’s incredibly easy.

  1. Go to the settings section of your iPad or iPhone.
  2. Scroll down and tap Calendar.
  3. Add your Google account under Accounts.
  4. Next, enter your email address.
  5. Log in with your password. When using 2-Step Verification and you do not have the latest operating system, enter the app password instead of your regular one.
  6. Click Next.
  7. The Google Account will now sync your emails, contacts, and calendar events. By turning off the other services, only your calendar will be synced.
  8. Your Google Calendar events can be found in the Calendar app on your iPhone.

Syncing with an existing account is as simple as tapping the account and turning on Calendars.

Syncing Outlook Calendar with Apple Calendar

Is Outlook compatible with the calendar app that comes with your shiny, new iPhone? Fortunately, it’s possible to integrate Outlook events into your iOS calendar. In other words, you don’t have to download the Outlook mobile app to keep track of your schedule while on the go.

  1. Choose Settings from the iPhone’s menu.
  2. Choose Calendar from the list
  3. Go to Accounts > Add Account > Outlook.com
  4. Sign in to your Outlook account
  5. Turn on calendars

Simple, right? Your iPhone’s default calendar app now lets you view and manage Outlook events.

Android and Outlook calendar sync

Do you want to use your Outlook calendar on Android without using a third-party app? We’ve got you covered.

Depending on the manufacturer, Google Calendar is the default calendar app on most Android devices. In that case, you’ll only need to sync Outlook with Google Calendar.

By using an Exchange Active Sync mail account, you can easily add an Outlook calendar to an Android phone. You should automatically be able to add a work Outlook calendar to your personal phone. Generally, employers who use Exchange typically utilize Active Sync.

As a starting point, let’s take a look at the Outlook app for Android.

  1. In the Outlook app, click the calendar icon on the bottom right.
  2. Click the three-line menu icon in the top left corner.
  3. From the left menu, select Add Calendar.
  4. The setup wizard will prompt you to add your Outlook account.

There are times when this method does not work. There is occasionally an interruption in polling from Google Calendar. Nevertheless, it’s worth a shot first.

The next method might work if the first doesn’t.

If you are working in an Exchange environment, you may need permission from the System Administrator but try it out and let me know how it goes. You can also do this if you are not syncing a work calendar with Outlook.

  1. On your smartphone, open the Mail app.
  2. Choosing Settings and adding a new account will bring up the menu.
  3. Your Outlook email address should be picked up by the app once you enter it.

You should be able to access your Outlook calendar from within the Mail app once it has been set up.

Additionally, you can sync your Outlook calendar with your Gmail account.

If you don’t use Exchange Active Sync, use this method to link an Outlook calendar to Gmail on your Android device if you don’t use POP or IMAP accounts.

  1. Go to your Android phone’s Gmail app.
  2. Click the three-line menu icon, then click Settings and Add Account.
  3. Choose Office 365 and Exchange as your providers.
  4. When prompted, enter your email address and password.
  5. By selecting OK, you acknowledge the security message.
  6. Set up your account where prompted.

Regardless of whether you use Outlook, choose Exchange and Office 365. A calendar syncing option is not available with Outlook, Hotmail, or Live. In order to receive calendar updates, your personal Outlook account must be compatible with Exchange Active Sync.

Sync your calendar using a third-party app or service.

Alternatively, you can use apps and services that sync Google and Outlook calendars if you do not wish to use workarounds. Some of these are free; others aren’t. Some of these tools worth mentioning include:

Calendar

You can access Calendar from a web browser as well as an iOS or Android device. You don’t have to do much work with this calendar application because machine learning takes care of most of it. In addition to learning your contacts, schedule, analytics, and tasks, it also learns your tasks. In turn, it takes care of arranging meetings for you.

Moreover, Calendar allows you to integrate any other calendar you’re using, such as Apple Calendar, Calendar 365, or Google Calendar. With the Calendar app, you can now see everything on your personal and business calendars in real-time. Additionally, you can share this information with others or parts of it.

Spike

Sync all your calendars from every email provider using Spike’s calendar. As such, your schedules are all organized in one calendar. You can view all your events, including work meetings and personal ones, in one place. With different calendars and apps, there will be no more double bookings or scheduling confusion.

You can access it from anywhere and on any device.

Reclaim

With a few clicks, Reclaim lets you sync your work and personal calendars – and they stay synced as your schedule changes. There are no limits to how many personal calendars you can add or how many side gigs you can add.

Your blocked events can be presented to your coworkers however you like, and you can choose how much context to provide. The ability to block events outside of your working hours is also available to you.

CalendarBridge

Start by linking your Microsoft and Google accounts after downloading CalendarBridge. You can then sync calendars and set up privacy controls so your peers cannot see sensitive information about your calendars.

And that’s it. With CalendarBridge, you’ll never double-book again because your calendars are kept in sync in real-time.

SyncGene

Are you looking for a tool that syncs iCloud, Google Calendar, Google Contacts, Gmail Tasks, Outlook.com/Hotmail, Office 365, and Microsoft Exchange accounts all at once? Well, SyncGene does exactly that.

Whenever you make changes to your Contacts, Calendars, or Tasks, they will appear on all connected devices. It only takes one preferred account on your phone to update all connected accounts with SyncGene. Battery life will be saved, and you’ll have access to all of your accounts from anywhere.

Published First on Calendar. Read Here.

Featured Image Credit: Photo by Bich Tran; Pexels; Thank you!

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