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How One Tech Company Is Changing How Men Think About Their Sexual Health – ReadWrite



Brad Anderson

Guys, there’s something important that they probably didn’t tell you in sex ed. Healthy erections require strong blood flow. Unfortunately, blood flow to the penis begins declining around age 20, getting worse with age.

Changing How Men Think About Their Sexual Health

The natural decline in blood flow as men age is the leading cause of ED and other performance issues. It’s a problem most men will face in their lifetime — impacting 40% of men by age 40, and 70% of men by age 70 (Cleveland Clinic).

Pills and Injections Come Up Short

Invented in the ‘80s and ’90s, pills and injections for ED only mask the symptoms of poor blood flow, by temporarily relaxing vessels and allowing blood to flow more easily. 

Like a band-aid, they mask the problem without fixing the underlying issue. What’s worse, many men taking medications like Viagra report that it stops working within a few years (case study) — assuming they can tolerate the side effects. Plus, remembering to take a pill in time for a romantic evening can be a buzzkill.

Low-intensity Extracorporeal Shockwave Therapy

Over the past decade, more than 40 clinical studies and reports have shown that there is a solution to this problem — a superior alternative to a lifetime of pills or injections for most men.

Low-intensity extracorporeal shockwave therapy (Li-ESWT), sometimes marketed as “shockwave therapy” or “acoustic wave therapy,” uses powerful, targeted soundwaves to safely dissolve plaque in existing vessels, and encourage the growth of new vessels to support healthy tissue.

Can use in conjunction with other help solutions

Because there are zero side effects, men can complete Li-ESWT while using pills or other solutions, with zero downtime. However, most men who complete the full treatment protocol (which takes about 120 days) no longer need pills or injections to perform as they did in their teens in the bedroom.

No need to wait until you have a problem

Dr. Paul Thompson (Urologist & Surgeon) is the Chief Medical Officer at Launch Medical, and a pioneer in the use of Li-ESWT to help men restore and maintain their sexual health. When asked for comment, he shared:

“One of the most exciting aspects of Li-ESWT is that men can perform this therapy long before they have problems. Just like changing the oil in a car, keeping your vessels clear from plaque and ensuring your tissue has sufficient blood flow can mean that you never experience ED or other performance issues caused by the natural decline in blood flow that happens as men age. It’s a gamechanger that should be part of every man’s health regimen.”

The Phoenix: Revolutionizing Male Sexual Health

Dr. Thompson has used Li-ESWT in his clinic for more than a decade. He carefully developed protocols to help men maintain their performance, fix the leading cause of ED, and deal with the symptoms of Peyronie’s Disease.

Unfortunately, many men simply cannot afford to travel to a clinic for treatment. The average treatment cost in a clinic is $500, and most men would need at least 12 treatments to experience the full benefit – adding up to thousands of dollars.

The other challenge is the hassle of scheduling multiple appointments and traveling for each one. It just isn’t convenient, and many men can’t afford to take the time off work over the course of multiple months.

The world’s first at-home clinical-strength Li-ESWT device.

Enter The Phoenix. Dr. Thompson has partnered with Launch Medical to develop the world’s first home-use Li-ESWT device. It’s the only device on the market capable of delivering the same clinical-strength treatments, from the comfort of home without a prescription or awkward conversation with a doctor.

To date, the multi-million-dollar startup has helped more than 20,000 men restore the blood flow they need for strong, healthy erections at any age.

How does it work?

The Phoenix generates the same shockwaves (powerful soundwaves) delivered by the equipment used in clinics and doctor’s offices (see force plate comparison). 

As you move the stainless steel treatment tip along the surface of the shaft, the shockwaves non-invasively transfer through the skin, deep into the tissue of the penis. This helps in two important ways:

  1. Plaque that has collected in existing vessels is safely dissolved.
  2. Microtrauma in the tissue leads to angiogenesis: the growth of new blood vessels.

By eliminating plaque, blood flow is improved. The new blood vessels that form help bring in stem cells and other crucial nutrients to help support tissue repair.

How quickly do men see results?

The full treatment protocol takes about 120 days. Some men report improvement early on in the process, but the majority of men will need to consistently stick with the program (kind of like working out) to get the results they want. 

You can read reviews from verified customers by visiting their website.

Is it safe?

The Phoenix has earned multiple patents around the world because of the innovative, safe way treatments are delivered. Smart guidance technology helps anyone, even those without medical training, safely position the device and deliver effective treatments – completing the same process Dr. Thompson uses in his clinic.

There is a 36-hour lockout after each treatment, preventing overtreatment. Some guys believe that the more often they perform treatments, the more quickly they’ll see amazing results. However, gains with Li-ESWT happen during the days between treatments, as the tissue has time to recover and maximize blood flow. For this reason, Dr. Thompson recommends performing 2 treatments per week for 30 days, followed by 30 days off. 

You can easily get help and chat with an expert

To learn more about The Phoenix, visit You can chat with an expert 24/7 on their website. Experts are also available by phone 7 days a week from 7 am – 5 pm Pacific.

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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