73% of marketers agree that email marketing is the best channel for a brand that wants to increase ROI. Moreover, brands that invest in email marketing get $40 for every $1 invested. Those are just a few stats that lay bare the impressive results of email marketing.
Test Your Email Subject Lines and Drive Results
But to enjoy these returns, brands need to do their best to ensure that their emails are eye-catching, opened, read, and make users take action. This requires a little tweak in your emails and testing one element over another — is the way to test.
The components in your emails to test for better ROI include subject lines, personalization, images, email length, email layout, call-to-action (CTA), and your offers.
Here’s how to A/B test email subject lines or what variables in the subject line to test. Plus, share the benefits of testing subject lines and what to consider before you do an A/B test on your email subject lines and drive results.
What is email subject line A/B testing?
Email subject line A/B testing or split testing your email subject line involves creating and comparing two or more versions of your subject line and separating one that performs better or sparks your audience interest.
After identifying subject lines that serve better, you update your email marketing strategy to improve open rates and increase conversion.
Advantages of A/B testing email subject lines
The number one goal of split testing subject lines is to remove assumptions and guesswork in your email marketing campaigns and get more information to handle future email campaigns better.
Thus, it would be best if you were persistent and committed to challenging your own perception. Split testing email subject lines are meant to:
- Increase your open rates: subject lines play an important role in whether an email will be opened or not, as they are the first thing that people see in the inbox. Hence, testing your subject line is essential when you have a low open rate. Your open rate is a comparison of the number of unique opens to the number of emails delivered. The better your subject line, the more people will open your email and read through it.
- Set up campaign timing: do you know that subject lines can tell the best time to send your emails? Yes, you can analyze the results from your test and find which time of the day you receive the most open rates. You can then set up campaign timings to understand your users’ habits to improve engagements, leads, and sales.
- Find data to back up your email marketing campaigns: data can help you know more about your audience and understand what subject line or campaigns work better to increase the value of the dollar invested.
You can also translate the data into other channels like social media or websites.
For example, if personalization in your subject lines works well with the audience, you can translate that to your landing pages or blog titles, or social media posts to capture visitors’ attention and convert more customers.
8 Email Subject Line Variables You Should Test to Drive Results
To design effective subject lines that generate more open rates, you need to identify what variable to test.
Here, your creativity and research skills play an important role, as well as the resources at your disposal. You don’t want to overstretch yourself or constrain your resources such that your campaigns produce data that is not meaningful.
For subject lines, there is a consensus that shorter subject lines work best. While this may be true, it does not have to be the case as each niche or industry has different audiences with different preferences.
Too short subject lines may leave out important information that may not entice the audience to open your email, and too long subject lines may not make some content not visible on mobile.
We also have a case of the number of characters allowed by different email clients and devices, usually between 45 and 70 characters. Finding out if your users feel intrigued or irritated by longer or shorter subject lines will help you pinpoint the precise subject line to use.
2. Creating a sense of urgency
This is a little tricky and may make you appear as salesy. However, when used correctly, it can skyrocket your open rates. To effectively implement urgent languages, combine urgent words like “Now” with active words like “Act.”
The above screenshots show two email subject lines that appear to create some sense of urgency and scarcity by telling users what they stand to gain or lose.
Use urgent language to promote what is inside the email, offer something scarce, set a deadline, solve a complicated problem, or send a warning. You can implement the scarcity principle on one test variant and watch how users react for fear of missing out.
3. Adding emojis
Emojis can also be used to determine the effectiveness of your subject lines.
Research shows that adding emojis affect both open rates and also your subscribe/unsubscribe rates. With emojis, keep your subject line consistent and add one or two emojis to your test variant. Here’s an example from Open Spaces.
Second, keep your emojis relevant and consider your audience, sex, and whether you are a B2B or B2C before you use an emoji.
4. Capitalized words and sentence cases
A highly debated matter with email subject lines regards capitalization of every word, the first words, or proper nouns.
While capitalizing all the words looks shady and unprofessional, some brands have gotten away with it with impressive results. From the screenshot below, you can see how the two subject lines written in the title case would easily capture the attention of any email subscriber.
Sometimes, an all capitalized subject line may trigger sperm filters. The proper way is to use sentence cases or only capitalize the first letter. You can also capitalize the subject line when sending a warning.
5. Single-word subject lines
Single-word subject lines are about capturing your audience’s attention with one word. Warby Parker’s single-word subject line “Welcome” creates suspense and curiosity, nudging a user to find out what it is all about.
Single-word works great when they can inspire emotions or create curiosity. It is also ideal when most of your readers read their emails from mobile phones or have a wordy title that may not be clearly visible on small screens.
6. Statement vs. question
Vague subject lines have the power to pull people to open your emails. But they have to be interesting enough to spur action or users will start to ignore you. Add some emotional element or surprise to exceed the user’s expectations while avoiding false promises and overuse.
On the other hand, statement subject lines are important when a brand wants to be clear in its message or display brand personality and capture user attention. Here are a few vague and statement subject lines you can try on your audience:
- I hacked your app
- Read this
- 3-steps to build a better mailing list
- New Jobs for you
- Email automation tricks to try
There is no doubt personalization is important in content. However, you have to make it relevant.
Adding only the recipient’s name won’t necessarily increase your open rates if your audience receives similar emails from other brands. Test your subject lines by adding other particulars like geography, preference, birthdays, or anniversaries.
Take care not to include too much info as it may make you look snoopy. Let’s see this in action.
As you can see, the two emails are highly personalized, reminding users of an offer, probably designed only for them. This is a great way to improve open rates and engagements.
8. Numbers and lists
There is something that numbers have that other variants lack. It provides some visual jolt and a promise of what to expect. It is no wonder that the top ten and hundred lists attract lots of attention, and blogs that have numbers in their titles generate up to 206% more traffic than those without.
Similar results can also be replicated in the email subject line with numbers. You can include numbers and lists in your email subject lines and find the right balance to implement.
Here are a few examples of the use of numbers in subject lines.
Do you see how the numbers in the above subject lines are tantalizing, promoting one to click through and find out what the deal is all about?
How to A/B test email subject lines?
Before you test or pick a parameter, there are some best practices to keep. This will help you weed out less important results or details early in your campaigns.
1. Decide what subject line to test
You cannot test every subject line. The time and resources won’t support it.
Two, you may end up with a long list of results that you won’t know which to pick or implement in your email marketing campaigns. Select one variable to test in each campaign. To find the variable to test, identify:
- Your goals or what metrics are you tracking — is it conversion or open rates?
- Your audience
- Tools to use
After that, you can pick a variable to run a split test.
2. Determine your goals
A few goals to achieve at the end of your campaign include.
- Understanding what audiences respond to emails
- Find the best time to send emails
- What offers are more likely to attract your audience
- The tone of voice to use
- What subject lines improve open rates
Whatever it is, identifying your goals will set you up for success with your campaigns.
3. Establish benchmarks or how to measure results
Setting benchmarks may require you to look at the previous campaign and how you fared on them. Use that data to analyze your A/B test and gauge your success before launching the campaign.
These historical data and benchmarks should also help you determine what variables to A/B test. Besides, it would help you determine your goals or objectives. Hence choose something measurable.
4. Determine your test sample
If you have a highly niched audience or small subscriber base, you may test your campaigns on every subscriber to collect adequate data. If not, segment your market or subscriber list before you run a split test.
Choose the correct sample size that would give you enough data and accurate results. You may go back at your goals and historical data to determine what sample size to test.
5. Establish how long the A/B test should run
How long should the A/B test run? To find out, consider your resources and goals. Make use also of the A/B testing significance calculator to find the confidence levels of your test result and implement it in future split tests.
For a first-time campaign, aim to get statistically significant results before ending the campaigns.
Then you can start analyzing and taking records of what improved, plateaued, and the identical patterns that have repeated themselves. Noting a detailed account of what has happened will help you in your future email optimization campaigns.
If you want to remove assumptions or uncertainty in your email subject lines or want to find how you fare at your prospect inboxes, A/B test your email subject lines.
There are lots of parameters you can test. Testing your email subject lines will give you real, powerful, and straightforward insights and remove the guesswork in your email campaigns.
Testing your email subject lines will help you make better decisions in your email optimization campaigns and improve open rates and conversion.
Email lines source: reallygoodemails dotcom
Image Credit: markus spiske; pexels
5 Ways To Grow Your Business With Technology
“I’d like my business to remain stagnant.” No entrepreneur, owner, or CEO ever uttered those words. You can be sure none ever will, either. That’s because corporate growth is always an overarching goal for any organization. Growing your business comes with its challenges, of course, like figuring out which steps will make it easiest for you to scale and expand.
One thing’s clear: You need to develop a clear-cut growth strategy. And technology needs to play a huge part in that strategy. After all, we’re living in a primarily technological world. If you’re not making the most of the tech at your fingertips, you regularly miss opportunities to strengthen your brand’s position.
Where can you start? Below are a handful of ways that you can leverage technology to grow your business’s footprint. Try these recommendations, whether you’re a micro startup or a mid-size corporation headed toward a Fortune 500 future.
1. Automate repetitive manual processes.
Is it worth automating all the mindless to-dos in your business in order to grow? Yes, especially if you do the numbers.
McKinsey research studied the ordinary tasks of several occupations. They concluded that around 33% of the tasks of six out of 10 jobs could be automated. For example, let’s say your company is modestly sized at 50 workers. If your staffers work a traditional 40-hour week, 30 of them are frittering away 13 hours. In other words, you’re losing nearly 400 hours weekly to pay employees to handle repetitive duties.
To be sure, not all tasks can be automated. However, you owe it to yourself to find ones that can. For example, is your finance department team processing payroll or inputting invoices by hand? Then, invest in software to remove the tedium—and reduce the chance of human error.
Check out your sales and services processes next. Do your salespeople or support agents have to cut and paste information? Are they forced to switch between two or more programs that don’t communicate? Look for ways to integrate those systems to free up everyone’s valuable time so they can concentrate on growth-based responsibilities.
2. Strive to make customer first impressions stickier with tech tools
Tons of articles highlight the importance of growing your business by retaining customers. It’s true that retention tends to be less expensive than acquisition. Nevertheless, you can’t hold onto your customers until you get them in the door. So put a premium on delivering impeccable first impressions that urge people to stick around.
The right type of technology can assist you in wowing your best leads via an unforgettable customer experience. Take first-time logins, for instance. Okta reports that asking a visitor to set up an account turns off 37% of prospects. So what can you do to overcome this friction point? First, you can rely on social logins to streamline the process. From the customer’s viewpoint, being able to login via already-existing Facebook, Google, or credentials is effortless. From your company’s viewpoint, you can begin marketing to yet another buyer or potential buyer.
A strong CRM can be equally beneficial to moving leads into and down your sales funnel. Once you’ve captured prospects’ data through a social sign-in, personalize future communications like emails, texts, and DMs. Only two years ago, McKinsey found that 80% of retail buyers valued the personal touch. So whether you’re in retail or not, strive for individualization to keep new buyers coming back.
3. Bring a virtual assistant to your team.
You may not have the funds to hire live customer service representatives 24/7. That’s okay. Chatbots can give your organization the ability to offer visitors self-service, even during non-business hours. And they can do it for a fraction of what you’d pay a live agent.
Not sure you’re ready to put your faith in a chatbot? A New York Times article explains that today’s AI-fueled chatbots are only getting smarter. They’re also gaining widespread acceptance, with chatbot growth poised to hit around 15% in 2022. One Gartner executive even predicts that a genuinely conversational AI chatbot program is just around the corner.
Already, some chatbots are inching toward humanlike responses. A University of Florida experiment found that about a third of people could not tell a chatbot from a real person. Consequently, there’s little harm in exploring the wide world of chatbots for your company. Your chatbot doesn’t have to be perfect to be appreciated by customers with questions who want fast answers.
4. Investigate tech solutions to tap into your data.
Tremendous amounts of data flow into your company. Yet it would be impossible for you and your team to make sense of it all. Does that mean you have to give up on finding a way to unearth your data’s insights? Not at all. You just need a tech-based data mining solution.
You have plenty of choices regarding software that can analyze data and find trends. First, though, determine where your data exists. Is it in your CRM? Or a legacy piece of software? Once you know where to find your data, you can search for highly-rated data mining systems.
Be aware that some data mining programs have been developed with specific industries in mind. These can include healthcare, finance, e-commerce, or manufacturing. It never hurts to see if something’s already been created for your sector.
5. Invest in a branded mobile app.
Mobile app use continues to rise. By 2025, one Forbes writer notes that the app market will approach $1 trillion. So why, then, doesn’t your brand have an app of its own?
This is the question a lot of business leaders are asking themselves. Offering customers the chance to interact with your company through an app makes sense. Not only does it give them an immediate connection to your organization, but it simplifies the purchasing process. At the same time, it helps buyers feel that they’re getting special treatment as you deploy push notifications and exclusive offers.
How can you make the most of your app once it’s been developed? First, make sure your customers know it exists. Lots of brands have apps that get very few downloads. The issue isn’t necessarily the app itself. It’s that they don’t know the app is available. Therefore, be diligent and consistent about talking up your app to drive higher usage and conversions.
You’re not alone if you feel that growing your business isn’t happening as fast as you like. Most leaders wish that they could get to the next plateau faster. One method to add a little speed to the process is to lean into the technologies you’re not using yet. Then, with the right combination of tech tools, you should begin to see a positive difference in your numbers.
Image Credit: Artem Podrez; Pexels; Thank you!
The Developer’s Guide to Mobile Authentication
Mobile app developers must ensure that the mobile app is effortless while keeping internal information protected and secure. Complex or repeated authentications can be frustrating for your mobile app users.
This article discusses various means of simple and secure mobile authentication, ensuring frictionless UI and UX of mobile authentication screens and data security.
What is Mobile Authentication?
Mobile authentication is a security method to verify a user’s identity through mobile devices and mobile apps. It caters to one or more authentication methods to provide secure access to any particular app, resource, or service.
Let’s look at the various mobile authentication methods developers can utilize depending on their business use case.
Mobile Authentication Methods
Email-Password and Username-Password are common types of password-based authentication. While utilizing these methods, developers should consider setting secure and robust password policies in their authentication mechanism, such as:
- Mandatory use of symbols and numbers
- Restricting the use of common passwords
- Blocking the use of profile information in passwords
These measures ensure better quality passwords and prevent user accounts from brute force and dictionary password attacks.
Limitation: Passwords are hard to remember, and typing in passwords on a small mobile screen degrades the user experience. Hence, developers must use authentication that does not compromise the security postures yet provide an appropriate user experience.
Patterns and Digit-based Authentication
The user must set a pattern or a digit-based PIN (typically 4 or 6 digits). Developers can utilize this as an authentication factor for their mobile application, as this authentication method is faster and more comfortable than entering passwords on a mobile screen.
Limitation: Both patterns and 4 or 6 digits PINs are limited. Also, users tend to use simple patterns and PINs like L or S patterns and 1234, 987654, date of birth as their password.
Users use an OTP received via SMS or email to authenticate themself. Thus, users do not have to remember a password, pattern, or PIN to access their account. At the same time, developers don’t have to implement password-based security mechanisms.
Biometric authentication uses unique biological traits of users for mobile authentication. Some common examples of biometric authentication are fingerprint scanning, face unlocks, retina scans, and vocal cadence.
Developers can implement pre-coded libraries and modules to enable authentication through mobile components like the finger scanner, camera (for facial recognition), and microphone (for voice-based identification).
It acts as a single sign-on authentication mechanism. Developers can implement this in mobile apps to use users’ login tokens from other social networking sites to allow access to the app.
Also, with social login, developers don’t need to worry about storing passwords securely and managing the password recovery option. It helps the user sign in to the mobile app without creating a separate account from within the app, hence increasing the user experience (UX).
User Interface (UI) and User Experience (UX) in Mobile Authentication
Login and registration screens are a gateway to your mobile applications; if they are a hassle, the user might not bother using the application. Thus, developers should pay a lot of attention to these screens regarding user experience and usage.
Here are some quick tips for mobile authentication screens:
- Simple Registration Process: Lengthy registration forms are a big no-no. Brainstorm essential information for creating an account via mobile application and only include those fields.
- External or Social Login: Allow users to log in via external or social accounts. This way, users don’t have to remember another password or credentials for your app.
- Facilitate Resetting: Include forget password on the login screen for good visibility and reach if the app provides password-based login. Also, setting the new password should be seamless and fast.
- Keep Users Logged In: Not logging out users on app close is helpful in a good experience. However, this depends on the type of app you offer. Developers should include MFA for better security if the app stores sensitive information or skip the stay logged-in feature altogether.
- Meaningful Error Messages: Errors and how they are handled directly impact user experience. Thus, developers should keep error messages meaningful and clearly state what went wrong and how to fix it.
Tip: Customize the mobile app keyboard for the type of input field. For example – display a numeric keyboard when asking for a PIN and include @ button when asking for an email address.
Considering the above points would result in a great and secure user experience for your mobile app users. However, if you feel executing these guidelines would take ample time, be informed that CIAM solutions are available in the market to handle all these requirements for you.
10 Practical Ways to Maximize Your After-Work Time
After work, you probably want a relaxing, stress-free night. And that makes sense. Planning activities like reading or meditating can help relieve stress when things get tough at work.
In addition, you can use this time to expand your knowledge or develop your skills. Additionally, you can engage in new experiences or pursue a passion.
The benefits of participating in these activities can range from increasing your productivity to improving your health and general well-being.
With that said, here are 10 practical ways to maximize your after-work time.
1. Tie up loose ends.
My mom had a tradition that she followed every evening when I was a child. As soon as we got home from school, we had to clean up the house. It wasn’t a long bit of cleaning — usually, she set a timer for 20-minutes. Obviously, we whined about this and the time trying to get out of it was likely longer than the actual time spent. But this effort and habit kept the house tidy and saved us from major cleanings if the cleaning had waited until the weekend.
After I finish working for the day, I will set a timer for 20-30 minutes and tidy up. Or, I can handle items on my to-do list I couldn’t do during the day. Even though that’s not a lot of time, you’d be surprised at what you can actually accomplish.
You can clean dishes, fold laundry, make a grocery list, clean your calendar, or send an important email. In addition, a timer can be a great way to tie up the day’s loose ends and help your transition from work.
2. Get a weeknight hobby.
Commit to an out-of-the-home activity after work. Some ideas could be an exercise class, volunteering, or a night out with friends. Then, rather than spending your time at home, you’ll have more time to do what you care about.
“By scheduling your time after work, you are more likely to stick to your most important ‘to-do’ items. Many people find that they are most productive when they have more to do,” says Dr. Lisa N. Folden, licensed physical therapist and naturopathic lifestyle coach, owner of Healthy Phit Physical Therapy & Wellness Consultants. “By having a scheduled event after work—especially one that can double as exercise—you have more accountability to avoid sitting around aimlessly scrolling through your phone or watching TV.”
3. Sweat it out.
Yes, I am aware. You’re well aware of the importance of physical activity. However, this still can’t be stressed enough. There is no doubt that a regular exercise program boosts your creativity, confidence, and resilience — whether in the workplace or the home.
In short, moving your body is one of the best things you can do to boost your productivity. After all, exercising relieves stress and relieves mental strain. The result? You’ll sleep better and be more energetic.
So, block out time at the end of the day — to go for a run, ride a bike, or join an exercise class. Other ideas would be playing with your pet or kids, dancing, or getting caught up on a chore.
4. Enjoy the company of those you love.
Spend quality time with those who are important to you, such as family, friends, and colleagues. Not only does it make life worthwhile, but it’s good for you too. It releases endorphins and lowers stress when you talk to your spouse, kids, siblings, parents, or friends. Even a simple phone call with a loved one can benefit your well-being.
What’s more, with friends and family, there are lots of fun things to do, such as;
- Go to a restaurant or host dinner at home.
- Visit a museum or art gallery.
- Go for a walk after dinner.
- Host a game night.
- Attend a concert or sporting event.
- Go to the movies.
- Participate in a group activity, like bowling.
- Attend classes together.
5. Address your needs.
“This may seem totally out of place in an article about getting a lot done after work, but hear me out,” writes Rachell Buell over The Muse. “While it’s very important to make the most of your time, the only way you will have enough energy to do so is by first attending to your basic needs.” Also, get plenty of sleep, eat, and relax. “By addressing these needs, you allow yourself the quintessential element to productivity: sustainability.”
“A few weeks ago, I had a serious moment of panic,” Buell shares. “Feeling completely overwhelmed by everything on my plate, I lost my cool.” Regaining my composure, I came up with a brilliant idea: a sanity list,” she added.
“The list included things like doing daily yoga and drinking 64 ounces of water every day of water and cuddling with my husband. Whenever I cross everything off my list, I feel like a million bucks, and I’m fired up for more.”
“After a long day of work, most of us need time to switch gears and give ourselves a mental break before we try to accomplish anything else,” Buell says. “Whether that’s plopping in front of the TV to catch up on the day’s news or going for a jog to take the edge off, take a moment and consider what you need to feel recharged during the week, and keep it on your sanity list.”
6. Write out your priorities.
Is there ever a time when you feel like something is a high priority when it’s not? When prioritizing productivity, it can be easy to focus on getting more done rather than considering what is really important.
At the beginning of each week, I find it helpful to prioritize everything on my to-do list. Then, during the week, I navigate my time more efficiently by determining how essential a given item is. Personally, I use the Eisenhower Matrix to assist me with this.
By figuring out where each item fits in, you can focus on where to begin. For example, when doing home projects, start with the most essential stuff — then move to the middle and lower priority stuff. With work projects, you can start the next day knowing what needs to happen in what order.
Best of all? Creating a list of priorities can help you feel accomplished even if you don’t start the project yet.
7. Get outside.
Are you familiar with “nature deficit disorder”? Initially, Richard Louv used the phrase in his book Last Child in the Woods: Saving Our Children From Nature-Deficit Disorder. Louv says our indoor lifestyles are causing a lot of health and behavioral issues.
Even if you think that’s a stretch, studies have found that we spend 92% of time indoors. And that can negatively influence our physical and mental health. Why? Because it’s a simple way to reduce stress, increase happiness, and live healthier.
Moreover, connecting with nature and the outdoors can replenish your energy.
With that in mind, Rachel Hopman, Ph.D., a neuroscientist at Northeastern University, suggests that you live by the 20-5-3 rule;
- 20-minutes. Twenty minutes is how much time you should spend outside, like at a neighborhood park, three times a week.
- 5-hours. Five hours is the minimum amount of time you should spend each month in semi-wild nature, like a forest, city, or state park.
- 3-days. You should go camping or rent a cabin three times a year to escape it all.
8. Power down.
In today’s culture, many of us are overly attached to social media and our smartphones. In fact, DataReportal estimates the average American looks at a screen for 7 hours and 4 minutes a day. So why’s that a problem? Research has found too much screen time cal lead to digital eye strain, impaired sleep, and diminished mental health.
Furthermore, too much screen time can result in information overload. And it’s also distracting when we’re trying to get things done.
Therefore, setting boundaries around your phone and social media use is vital. For example, set a timer to limit how long you play games, watch videos, or scroll on social media. If that doesn’t work, keep your phone in a different room or make sure you shut down all social media at a specific time each night.
Initially, this will be awkward. But you may be surprised how much more alive you feel when you’re away from screens. Eventually, you’ll feel re-energized rather than worn out after work.
9. Invest in yourself.
Did you know that the former CEO of Twitter, Dick Costolo, studied improv comedy? Why? Learning improv comedy improved his leadership skills.
Investing in yourself is vital to success, whether that means getting some coaching, participating in psychotherapy, taking a workshop, working on more hours for graduate school, or completing a certification program. You could also learn how to play a musical instrument, join a book club, watch a documentary, or take a language course.
Overall, you’ll succeed in your professional career whether you invest in your mind, body, or spirit.
10. Follow an evening routine.
“It’s clear that you need a specific morning routine to optimize each day and be more efficient,” writes Choncé Maddox in a previous Calendar post. However, “a successful morning routine actually starts the night before,” she adds. “Simply put, you need an effective evening routine to maximize efficiency and productivity the following day.”
So, what should your evening routine consist of? Well, that’s up to you. But, here are some suggestions worth exploring;
- Plan out your day. Look at your calendar to find out what’s on your agenda for tomorrow. Doing so gets you mentally prepared and makes any adjustments.
- Pick out your clothes. The task may sound insignificant. But it will save you a lot of time and energy that you could use elsewhere.
- Eliminate negativity and reflect. You can reflect on your day in the evening and choose gratitude over negativity.
- Read. Turn off the television and read a book while you wind down for the evening.
- Prepare meals. Mornings are already hectic. Save your sanity and energy by preparing your meals the night before.
Published First on Calendar. Read Here.
Image Credit: Karolina Grabowska; Pexels; Thank you!