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How to Build Your Startup Brand from Scratch – ReadWrite



Zaheer Dodhia

Every business starts somewhere, and for a startup, that somewhere is in the concept. You get an idea for a great product, and then you build around it. Every aspect of your startup goes back to the kernel of the original idea, because that’s how building works.

How to Build Your Startup Brand from Scratch

Everything needs a foundation.

If your ideas are the foundation and structure, your branding makes up the finishing touches that turn a construction site into a busy, thriving building. And just like the entirety of your company itself, your branding has to start somewhere.

Why Brand?

Launching a new company can be an iffy prospect. Just take a look at the lists of do’s and don’ts, the myriads of suggestions on how to structure and launch, concerns about backing and solvency, and the emphasis on startup resiliency and growth. There’s a plethora of warning information out there about how difficult it can be to start a company that actually lasts past the first few years — and the uncertain economic times that we live in are not making things any easier.

The US Bureau of Labor Statistics indicates that 20% of startups fail within the first two years, and the numbers go up to 65% within the first decade of operation. Investopedia cites lack of market research, lack of marketing, and poor internet presence as among the main reasons why startups crash so quickly.

All three of those things, however, can be addressed within a good brand strategy.

Other problems that plague startups, as well, can be met and answered by excellent branding. In part, a whole-cloth approach to branding can address the issues of:

  • Garnering attention before startup launch
  • Drawing in new customers
  • Building customer loyalty
  • Motivating customers to emotionally invest
  • Reaching new audiences
  • Crafting the best customer service experience
  • Communicating with the audience
  • Establishing as an expert in the field
  • Boosting traffic and search ranking

Every issue on the list is a problem that startups face — even in the best of times — but these things will definitely be faced today.

If you’re an entrepreneur launching your startup, you likely know that branding is a necessity. The real question is, how do you put your branding strategy together from the very beginning?

Here are some simple but absolutely vital steps to take. Use it to build your startup brand from the ground up.

Do Your Research

You’re an entrepreneur. You know that starting a new business requires extensive market research. You need to know the demand for your potential product or service, who your competition is, and what strategy best suits your approach.

Your branding follows the same path. Before you make decisions on brand logo, colors and fonts, research the competition. The last thing you want is to blend in with the crowd; make sure your startup stands out, avoid any design elements that resemble your competition too closely.

Graphic design trends, such as logo designs, can be valuable indicators of what will and won’t work for your branded visuals. But trends come and go — logos are forever (except in the case of a rebrand, of course). Let trends inform but not decide your ultimate design decisions.

Your target audience, as well, should play a part in how you brand. Elements such as the psychology of color and font present valuable insight into how your choices are likely to be perceived and reacted to by your target audience.

Researching your market and competition is a worthwhile endeavor because it starts to shape your brand even before making any branding decisions, giving your startup brand an ideal launching pad.

Brand from the Inside Out

Market research tells you a lot about what not to do. Once you’re ready to start making branding decisions, it’s a whole different ball game. It goes from being about saying, “No, that’s too much like everyone else,” to saying, “Yes, perfect, I want that.”

But there’s still a gap between, “I want my branding to look like this,” and, “This choice is on-brand.” It’s important to allow your visual branding design to be something of an organic process — your branding should not only fit your company but also showcase its values.

a. Brand for visual impact

Highlighting the importance of this fact is the statistic that 86% of consumers cite authenticity to decide whether they both support and form an attachment to any given brand. The visual choices you make for your branding should harmonize with your brand’s personality, which is why it’s important to brand from the inside out.

Customers want brands to be honest about themselves — more than 80% of consumers require brands to be trustworthy before they will do business with them. It’s much easier to engage with a brand when you trust them; even if some of your potential customers don’t agree with every aspect of your brand, the fact that your branding is upfront and represents those values truthfully goes a long way to building respect in your viewers.

b. Brand for engagement

Don’t try to leap into external branding decisions without first having a clear idea of who and what you are, what your brand is about, what identifies it in a crowd, and where it’s going.

Know what values you’re promoting and how they align with the values of your customers. Branding with authenticity and according to true values is a big part of not only getting the attention of your target audience, but building their emotional engagement and, ultimately, their loyalty.

It’s almost comical that seemingly small decisions about color palettes, fonts, graphic styles, and even use of space can have such a big impact on how a brand is received.

But your visual branding isn’t a matter of a decision here and there; it’s about the brandscape, what you see when you look at all of it as a whole. The brandscape is what sends the message that appeals to your target audience.

Depending on the type of startup you’re launching, you may have different branding needs.

  • Logos
  • Email marketing
  • Newsletters
  • Business cards
  • Promotional products
  • Digital marketing materials
  • Print marketing
  • Product packaging

There’s also the question of where you should apply your branding efforts.

Be Consistent

In the digital world we live in — especially after the extra push to online services that came about in 2020 — it’s imperative to build a healthy, active online presence. No startup can survive and thrive without taking advantage of all available opportunities to make contact with the target demographic.

Startups should have:

  • A company website
  • Social media accounts on platforms that target the chosen audience, such as Instagram, Facebook, LinkedIn, YouTube, etc.
  • Multiple points of contact with potential customers, including social media, “Contact Us” forms on the website, and email leads for newsletters and special offers.

With this variety of online opportunities, it can be overwhelming to ensure that your branding is consistent across all platforms and across all points of customer contact.

What this means is that you watch what your branding looks like, but also watch the tone and vocabulary within content, marketing, and individual engagement. You will be consistent in the values, personality, messaging, images — everything needs to remain harmonious across your site.

How important is this to your startup? Some statistics indicate that consistency across platforms can increase company revenue by more than 30%. For a small startup, a margin like that can make all the difference.

Always Be Branding

Much of what we’ve addressed thus far connects to the decisions you make for visual branding — and visual branding is what most of us think of when we consider branding in general.

Visuals heavily influence not only the first impression — it takes only 0.05 seconds to form a first impression — but also whether we’re inclined to continue to look at, read, or watch something. What we see has the weightiest impact on what we do.

But branding is more than just visuals. Ultimately, branding encompasses every point of contact between you, the entrepreneur, and your potential customer or audience. Customer service queries, complaints, and commendation all fall into the branding purview. It allows you to expand your brand beyond what the customer sees into how they feel about how they were treated.

Branding for customers

Connecting with your audience via your website, over social media, through emails, or in-person is a vital element of good branding.

And this aspect, like the other elements listed here, should begin at the very start of your launch — if not even earlier. Treat your customers well from the very beginning, and you’ll encourage their emotional engagement and loyalty to grow. Satisfied customers are some of the most influential factors in the success and growth of a startup; if you make your first audience feel that they were valued as a part of the process, they’re more likely to stay with you all the way through.

Regardless of how many times you need to rebrand as your startup continues to evolve, good interactions with your customers are a constant in excellent branding.

If you really want to build a fantastic brand from the ground up, that’s the perfect place to start. Start with the people you want to build your company around — your customers.

Establish Authority With Perfect Content Marketing

“Perfect” is a word that gets thrown around a lot, but usually either in an ironic way or accompanied by a head shake, as in, “Nobody’s perfect.”

It’s true. Nobody’s perfect. But that doesn’t mean that you can give up on creating content that is perfect for building your brand from day one.

Some entrepreneurs believe that branding and quality content are subsequent steps in the creation of a strong startup. “I’ll focus on the look of the brand first,” they say, “and then fill in the gaps with content afterward.”

But there’s too much competition in the world of startup businesses to leave anything up to chance. You may plan to eventually give your new customers good content and slowly build yourself up as an authority later on — but if you can get your brand off on the right foot, why wait?

And even more than that, can you afford to wait?

a. Quality content and consumers

Content is a huge part of the first impression that your potential audience forms about you, second only in importance to the initial reaction to your present visuals. As consumers, we want to pursue buyer relationships with brands that we trust; startups are inherently iffy, as we tend to rely either on what we see from the brand itself or on what we hear from other customers.

Your startup may have generated some buzz prior to launch, but the prime source for helping potential consumers take the plunge is you — you and your content. If your content is valuable, educational, and worth an investment of time, your audience will attach those same descriptors to your brand as a whole.

b. Content and impact on ROI

Not only that, but in a world where ROI is scarce, and startups have to seek serious funding to make it through the first year, content marketing is a key player in pushing brands onwards to success.

Content marketing has significantly boosted marketing leads for 74% of companies surveyed by Curata. Content marketing has been shown to result in five times as many sales leads, while also costing less. So it’s a boost for your conversions, and a helping hand for your budget at the same time.

Quality content and strategic content marketing provide multiple opportunities to connect with and educate your audience, forging a closer relationship and influencing their decision to engage with and invest in your startup. Content also gives you more chances to build your brand, interact with others, and show — rather than tell — the world what your startup is all about.

For all these reasons and more, a smart step in building your startup brand is creating valuable, authoritative content for immediate use upon launch, or even before as you start to build buzz.

c. SEO focused content

There’s more generic content out there on the internet than there are fish in the sea, which is why an important factor in content creation is compiling perfect content — perfect for your brand, perfect for your audience, and perfect to introduce them to each other.

Naturally, this requires thorough knowledge of SEO keywords and frequently asked questions for your niche, as well as insight into what needs your target audience has that you can fill with carefully crafted content.

Remember, too, that excellent content is a gift that keeps on giving — if it’s relevant now, there’s a good chance that it will be relevant in the future. You will have the ability to regularly update, spin, repurpose, and repost your perfect content to continue building your brand and strengthening your position.

From Startup Dream to Startup Reality — Making the Launch

It’s easy to dream of creating a successful startup. Most of us have had entrepreneurial dreams at one time or another, whether we followed through on them or not. Often, the idea isn’t the difficult part. It’s the actions required to bring that idea to the public and let it shine.

Branding your startup is a fundamental part of the process. Without excellent branding — including targeted marketing, unique visuals, fantastic customer service, etc., your startup would have virtually no chance of success, forget your ideas making out of your dreams.

It may seem overwhelming to contemplate the long, long list of to-dos required to launch a startup. Remember that famed startup founders like Jack Dorsey, Steve Jobs, Katrina Lake, and Anne Wojcicki struggled too. Each and every one of them and more had to go through some variation of this process.

Creating and founding a startup requires strength, bravery, belief — and branding.

Launching a new company isn’t easy, and ensuring success for your startup isn’t exactly a cakewalk, either. By applying good branding principles, your startup can get off on the right foot. From good content curation to user interaction, attractive branding, etc., let’s hope, your company hits the ground running.

Image Credit: andrea piacquadio; pexels; thank you!

Zaheer Dodhia

Zaheer Dodhia is a serial entrepreneur and Founder of, a SaaS company that offers brand designs. He has a deep understanding of business needs, search engine, and has expertise in graphic design, computer recycling, and technology, which have motivated him to spearhead several online projects including ZillionDesigns, and He likes to cover topics like branding, graphic design, and computer recycling.


Eco-Friendly Fleet Maintenance Trends and Strategies



Deanna Ritchie

As the world becomes increasingly aware of the impact of climate change, many businesses are seeking ways to mitigate their carbon footprint and embrace more sustainable practices. In the transportation industry, fleet maintenance is a key area where businesses can make significant strides in reducing their environmental impact.

The Big Issues With Today’s Fleet Maintenance

There are several environmental issues associated with today’s fleet maintenance practices. Here are some of the biggest:

Greenhouse Gas Emissions

Fleet vehicles are a significant source of greenhouse gas emissions, contributing to climate change. The emissions from fuel combustion and the use of heavy-duty vehicles can have negative impacts on air quality, water quality, and human health.

Hazardous Waste Disposal

Many fleet maintenance activities generate hazardous waste, such as used oil, solvents, and other chemicals. If not disposed of properly, these can contaminate soil and water, posing a risk to human health and the environment.

Resource Consumption

Fleet maintenance requires significant resources, including energy, water, and raw materials. The extraction and processing of these resources can have negative impacts on the environment, including habitat destruction, deforestation, and water pollution.

Noise Pollution

Fleet maintenance activities can be noisy, especially in urban areas. This can have negative impacts on wildlife and human health, contributing to stress and hearing damage.

Land Use and Habitat Destruction

The construction and maintenance of fleet facilities, such as maintenance yards and parking lots, can require significant amounts of land. This can lead to habitat destruction and loss of biodiversity.

Overall, fleet maintenance has significant environmental impacts, and addressing these issues will require a comprehensive approach that includes the adoption of sustainable practices, the use of alternative fuels and technologies, and the implementation of environmentally responsible waste management practices.

7 Eco-Friendly Fleet Maintenance Tips

Aligning a company’s fleet maintenance approach with larger green initiatives and eco-friendly mission statements has never been more practical. Here are several helpful tips and strategies to get you started:

1. Switch to Alternative Fuels

One of the most effective ways to make fleet maintenance more eco-friendly is to switch to alternative fuels. Traditional gasoline and diesel-powered vehicles produce a significant amount of greenhouse gas emissions. Alternative fuels, like electricity, biofuels, and even hydrogen, produce fewer emissions and can help reduce a company’s carbon footprint.

Electric vehicles (EVs) are becoming increasingly popular as a sustainable transportation option. EVs produce zero emissions and are typically much cheaper to maintain than traditional vehicles. Hydrogen fuel cell vehicles are also an option, producing only water as a byproduct. Biofuels, which are made from renewable sources like corn and soybeans, can also be used in some vehicles.

2. Use Sustainable Products and Materials

In addition to alternative fuels, businesses can also make fleet maintenance more eco-friendly by using sustainable products and materials. Here are some examples:

Biodegradable cleaning products: Traditional cleaning products can contain chemicals that can be harmful to the environment. Biodegradable cleaning products are a more sustainable alternative as they are made from natural, non-toxic ingredients that break down quickly and safely.

Recycled materials: Using recycled materials, such as oil and tires, can help reduce waste and conserve natural resources. Recycled oil can be re-refined and used again, while recycled tires can be turned into rubberized asphalt, which can be used to pave roads.

Eco-friendly lubricants and fluids: Using eco-friendly lubricants and fluids, such as biodegradable hydraulic fluids and biodegradable grease, can help reduce pollution and protect the environment.

Sustainable packaging: When purchasing products and materials for your fleet maintenance, look for sustainable packaging options, such as products that are shipped in recyclable or biodegradable packaging.

By using sustainable products and materials in fleet maintenance, you can help reduce your environmental footprint and promote sustainability.

3. Conduct Regular Preventive Maintenance

Fleet maintenance software can be a powerful tool for managing preventive maintenance as part of a green fleet management strategy. Here are some steps to help you use fleet maintenance software to perform preventative maintenance:

Set up a preventative maintenance schedule: The first step is to set up a maintenance schedule in your fleet maintenance software. This schedule should include regular maintenance tasks such as oil changes, tire rotations, and other routine maintenance tasks that will help keep your vehicles running efficiently and reduce emissions.

Track vehicle usage: Your fleet maintenance software should be able to track vehicle usage, including mileage, hours of operation, and other relevant data. This information can help you schedule maintenance tasks based on actual use rather than just time intervals, which can help reduce unnecessary maintenance and waste.

Use eco-friendly parts and materials: When performing preventive maintenance, make sure to use eco-friendly parts and materials whenever possible. This can include using recycled oil, eco-friendly tires, and other environmentally friendly products.

Monitor fuel consumption: Your fleet maintenance software should also be able to track fuel consumption for each vehicle in your fleet. By monitoring fuel consumption, you can identify inefficiencies and make adjustments to improve fuel economy, which can help reduce emissions.

Analyze data and adjust your strategy: Finally, use the data collected by your fleet maintenance software to analyze your fleet’s performance and adjust your strategy as needed. For example, if certain vehicles are consistently underperforming or require more frequent maintenance, consider replacing them with more fuel-efficient models.

The good news is that implementing fleet management software into your company’s strategy isn’t nearly as challenging or intensive as you might think. Thanks to artificial intelligence and machine learning, the upfront setup is much faster and more efficient than you may realize. This allows you to get up and running quickly.

4. Implement More Efficient Routing

Efficient routing is another strategy for making fleet maintenance more sustainable. By optimizing routes, businesses can reduce the amount of fuel their vehicles consume and the emissions they produce. This not only helps the environment but can also save the company money on fuel costs.

GPS and fleet management software can help companies optimize their routes and reduce fuel consumption. These tools can provide real-time data on traffic patterns, road closures, and weather conditions, allowing businesses to make informed decisions about their routes.

5. Promote Better Driver Education

Another important aspect of eco-friendly fleet maintenance is promoting driver education. Drivers who are trained in eco-friendly driving techniques can help reduce fuel consumption and emissions. This includes techniques such as reducing idling time, avoiding sudden accelerations and braking, and maintaining a steady speed.

In addition to driver education, businesses can also encourage their drivers to adopt sustainable habits, such as carpooling and using public transportation when possible. This not only reduces the company’s carbon footprint but can also save employees money on commuting costs.

6. Use Telematics Technology

Telematics technology refers to the use of wireless communication systems and GPS technology to transmit data from vehicles to a remote location. This technology allows businesses to track and monitor the performance of their fleet vehicles, including fuel consumption, emissions, speed, and location.

By collecting this data, telematics technology can help businesses optimize their fleet operations to make them more energy-efficient and green. Here are some of the ways that telematics technology can be used to improve fleet sustainability:

Route Optimization: Telematics systems can provide real-time traffic updates, road closures, and weather conditions to help businesses optimize their vehicle routes. By choosing the most efficient route, fleet managers can reduce fuel consumption and emissions while ensuring on-time deliveries.

Fuel Efficiency Monitoring: Telematics technology can track fuel consumption in real-time, giving fleet managers insights into how their vehicles are performing. By identifying patterns of inefficient driving or idling, businesses can take steps to reduce fuel consumption and emissions.

Maintenance Alerts: Telematics technology can also alert businesses when a vehicle is due for maintenance or repairs. By staying on top of maintenance, businesses can ensure that their vehicles are running at peak efficiency.

Driver Behavior Monitoring: Telematics technology can monitor driver behavior, including acceleration, braking, and speed. By identifying patterns of inefficient driving, businesses can provide coaching and training to drivers to help them improve their driving habits.

7. Reduce Vehicle Weight

Reducing the weight of fleet vehicles can also make maintenance more eco-friendly. The heavier a vehicle is, the more fuel it requires to move, which means it will produce more emissions. By reducing the weight of their vehicles, companies can reduce the amount of fuel they consume and the emissions they produce.

This can be achieved by removing unnecessary equipment and cargo from the vehicles, as well as using lightweight materials for vehicle maintenance. For example, aluminum wheels and carbon fiber parts can be used to reduce the weight of the vehicle.

Turn Your Fleet Green

Implementing eco-friendly fleet maintenance practices not only benefits the environment. It can also help businesses save money in the long run. By reducing fuel consumption and emissions, companies can lower their operating costs and improve their reputation as a sustainable business.

Use the tips highlighted above to reorient the way your business approaches fleet maintenance in 2023 and beyond.

Image Credit: by Lê Minh; Pexels; Thanks!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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5 Essential Benefits of Choosing an Efficient ERP System



Kiara Miller

The corporate world is changing at a fast pace, and advanced technologies such as ERP system is at the epicenter of the ongoing digital revolution. Businesses are more dependent on technological tools and enterprise software than ever before. In fact, these tools and software are enabling businesses to drive greater success by enhancing business processes. Are you ensuring that you have the right software and tools to help your business advance swiftly?

There is a plethora of software and solutions to choose from, and each of them comes with its own merits. But what is making a real difference is the integration of Enterprise Resource Planning (ERP) systems that can streamline processes across various verticals in an enterprise.

The use of ERP systems defines a new trend altogether in the modern workplace.

Gone are the days when only multinational companies subscribed to ERP solutions for managing processes at the entire enterprise level. Nowadays even small businesses are bridging ERP systems onboard to facilitate business advancement. To validate, as per statistics, the global market size for ERP software is expected to reach USD 96.7 billion by 2024. Finances Online further explains that more than 52 percent of organizations are highly satisfied with the decision of integrating ERP systems.

Probing further, vertical ERP, small business ERP, generalist ERP, and Open Source ERP is among the most common types of ERP software that businesses are integrating. Moreover, it is also notable that most organizations are showing a keen interest in Cloud-Based SasS ERP systems, given the edge they have over traditional ERP.

All in all, the integration of ERP systems has become one of the most sought-after change management activities in the corporate world. The question is, what are the advantages of ERP software that businesses are subscribing to ERP solutions? Let us find out in this blog.

Key benefits of ERP Systems for businesses

1. Massive optimization of productivity

The ultimate objective of every enterprise is to drive the highest productivity across every vertical. However, when your employees work on recurring and repetitive tasks, not only their individual productivity takes a hit, but the efficiency of the entire organization takes a setback. This explains why businesses increasingly spend on automation tools to streamline repetitive tasks like invoicing. Even marketing automation is one of the thriving corporate trends.

All in all, the greater the automation in an enterprise the higher will be the productivity. Having said that, this is where we must look at one of the greatest benefits of integrating ERP systems. To substantiate, ERP systems come with incredible and reliable automation capabilities that can help your organization achieve its business objectives at a greater pace.

Moreover, with AI integrations as per the latest developments, the automation capabilities of ERP systems are much higher than ever before. To substantiate, as per Netsuite, employers are now happily investing in advanced ERP solutions that come with intelligent AI or machine learning capabilities.

Needless to say, artificial intelligence is the way forward for enterprises, and the blend of ERP and AI is worth embracing. This combination will certainly give your business an unparalleled competitive advantage.

2. Real-time analytics

Having timely access to analytics that can help you constantly enhance processes is nothing short of having a competitive advantage. In fact, everything in the modern enterprise world revolves around analytics. From analytics on customer engagement to analytics on inventory management gaps, you need analytics at almost every step.

This is where ERP comes up with another great feature that you should definitely not ignore. An efficient ERP system can generate real-time quantitative analytics that can lead to better planning, execution, and monitoring. Besides, the best part is that with an ERP, you can create data analytics capabilities in your businesses without even having to hire a dedicated team for data analytics.

Moreover, real-time analytics will also ensure that there is a smoother workflow management and will also aid in effective collaboration between teams. Especially if your project teams work remotely, it is essential that there is real-time sharing of data analytics for project success. ERP does not only automate data generation but also data reporting in a presentable and lucid form. However, in the ultimate sense, the positive impact of ERP is subject to the efficiency of your change management process.

3. Greater cost-efficiency in operations

Irrespective of whether you are a budding startup or an established business, operational costs will always be a top concern for you. The correlation is quite simple, the lower the operational costs the higher will be the profitability. Now, the question is, can ERP help you in bringing down operational costs? Well, the answer is a big yes and it is time you acknowledge that.

To validate, as per Datix, ERP solutions can help organizations reduce operational costs by 23 percent. This clearly indicates that you can save a major chunk of operational costs by investing in the best-in-class ERP solution. The sooner you bring ERP onboard, the greater the savings.

4. Magnification of data security

It is a well-known fact that the contemporary corporate world has a massive dependence on big data. Every business process in the modern corporate world has data engineering and analytics at the forefront of things. Data security has become a top concern, especially when cyber-attacks and data breaches are more advanced than ever before.

One of the most compelling reasons why your business needs ERP is the set of advanced data security features. When an ERP is integrated into business processes, you can set controls for accessibility to confidential data. To explain, you can control who can access sensitive information and who cannot.

Otherwise, in the absence of an ERP system, you will have to spend fortunes on cyber security and data security solutions. ERP gives you multidimensional benefits of optimized business processes along with credible data security measures.

5. Enhanced flexibility

Does your organization have a traditional on-site working style or a hybrid working style? Are you planning to move your employees to permanent work from home? ERP gives you great flexibility irrespective of your organization’s working style. Simply put, ERP can be easily integrated even in remote working cultures or hybrid cultures and will also help you to avoid employee burnout (seodiggerz dotcom “help employees avoid burnout). You can implement an ERP system with great ease and put it to work from the word go.

Besides, ERP systems also offer great flexibility in terms of future scalability. If your business is expanding and you want to add more users in the future, ERP systems offer the room to do so. Room to expand has to be the most important feature you should be looking for when you choose an ERP system. Not every ERP system may come with an effective scope of future scalability. Still, you will find a lot of ERP systems that do offer scalability features and you must choose from them.


ERP systems are changing the way businesses approach their operations and key objectives. Besides, ERP is much more than a planning resource and offers immense value in terms of optimizing business processes.

Integrating ERP for your business can be a real game changer.  The sooner you subscribe to it, the more advantageous it will prove to be for your business. Make sure you choose an ERP software that is best suited for your enterprise.

Featured Image Credit: Photo by Erik Mclean; Pexels; Thank you!

Kiara Miller

“Doing what you love is the cornerstone of having abundance in your life.” Wayne Dyer’s thoughts are well suited to Kiara Miller.
Miller has been working as a content marketing professional at “The Speakingnerd.” Her passion for writing is also visible in the innovative joys of material she provides to her readers.

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Choosing A Bank For Your Startup: Here’s Some Things To Consider




As a newly established startup, there are some key elements that your business requires to ensure your short and long-term success. A well-detailed business plan, a launch plan, early funding, and the right talent and equity from founders are all among the basic ingredients that can help get a startup off the ground.

Aside from the basics, finding the right bank, and pairing it with the right bank account is a consideration many startup entrepreneurs and small business owners often overlook during the initial induction phase of their company.

Following the collapse of California-based bank, Silicon Valley Bank (SVB), in early March 2023, startups and organizations that were caught in the middle of the catastrophe showed many other entrepreneurs and new business owners the importance of partnering with the right financial institution.

Although the fall of SVB has sent shockwaves across the economy and banking sector, for many small startups it’s crucial to find the right bank that offers them a range of tailor-made products and services. Banks that equip businesses with the right tools and resources, other than financial support and backing, can help small startups leverage financial capital to build towards a long-term goal.

While the broader economy is still battling with stubbornly high inflation and soaring interest rates, startup owners will need to consider some key aspects when choosing a bank for their business going forward.

Industry Authority

When it comes to finding the right bank for your business, size matters, and in this case, the authority a bank has within the financial system.

Many large banks often provide capital resources for specific businesses depending on their industries. In some instances, more established banks will often have a range of products and services that cater to a wide variety of businesses, regardless of whether they are early biotech startups or small-scale eCommerce businesses.

Although smaller community banks may be centered around the direct market, focussing on providing businesses in the area with the right capital and resources, it’s often riskier to place long-term bets on these institutions, especially if you’re considering expanding in the coming months or years.

Look for banks that have a longstanding track record of operations, and have provided customers with the right services to get their business going.

Location. Location. Location

Another thing to consider is the location of the bank. If you reside in a rural part of the country and have limited access to bank branches and ATMs, you might want to consider partnering with a bank that’s widely available in your area.

Although a lot of today’s banking is done online, for small startups and businesses it’s a safer option to choose a bank that they can directly find in their area in case of any disputes or discrepancies.

Different Products And Services

As already mentioned, not all banks will offer the same type of services to their clients. Some providers will have a range of businesses-related products, with less focus on individual banking solutions.

Then some banks may offer attractive business loans at low-interest rates, but product selection may be somewhat limited. The easiest way to approach this is to list a few services you may require for your business and to match this with a bank that can provide you with the right solutions at affordable pricing.

Fees And Costs

Another thing that comes to mind when choosing a bank is how much you will end up paying in fees and additional bank account charges. There are no standardized or base-level fees for opening bank accounts, and prices will differ across the board.

In some cases, banks will have pricing structures that are designed to cater to small businesses and new startups. Typically these services and products have more affordable fees, less additional costs, and come with a limited selection of banking services.

Digital Features

With so much of the banking and financial ecosystem relying on digital infrastructure, it’s important to think about how these digital features will enhance your business, its performance, and forward-going growth.

For startups, it’s always better to side with a bank that provides them with native digital tools such as a banking platform for online transactions, and other digital integrations. These services not only make it a lot easier for startups and small businesses to communicate with institutions, but it also gives them direct and on-demand access to the tools they require in their day-to-day operations.

Interest Rates

Navigating ongoing interest rate hikes has been a challenge for many new startups and businesses, especially for those that have taken out loans during the early months of the pandemic when interest rates were near zero percent.

Now that the so-called free-cash era is over, it’s difficult to find a financial institution that can provide businesses and individuals with interest rates that can help them grow their savings.

Online banks often provide more attractive interest rates, but these should be approached with caution, especially for new and young businesses. Shop around, and see which bank can offer you the best possible interest-rate deal. Not only will this help you find the most applicable bank, but it’s also a way to weigh out different options.

Customer Support

Customer service is another aspect worth considering. Some banks don’t have brick-and-mortar stores and purely rely on digital communication such as instant messaging, chatbots, and artificial intelligence (AI).

If you’re comfortable with using these tools to resolve any problems or issues before being put in contact with a human agent, consider your options carefully.

You’ll want to make sure that you have access to the best customer service agents to help you resolve any disputes or answer any queries. On top of this, some banks may provide around-the-clock service, while others may limit these operations to designated business hours.

Check Your Credit

A low credit score may often mean you have access to a limited range of products and services. On the other hand, the opposite is true for those individuals that have a higher credit score.

Larger banks will often want to partner with business owners and their companies that have a stronger line of credit. Other smaller community-orientated banks may be more lenient towards locals that have lower credit scores.

Your credit score will impact which loans you can apply for and what interest rate is offered to you. It’s often advised for startup entrepreneurs and small business owners to check the credit requirements of their banks and to see whether or not they qualify for the necessary services they require.

Final Thoughts

Finding the right bank for your startup at a time when household names are falling apart can leave any business owner and startup entrepreneur feeling uneasy. Having a few options is always better, and making sure that you partner with the right people that will help your business grow while fostering a longstanding relationship is crucial for any young startup.

Consider the needs of the business, and how the services and products these banks offer can match them. It’s best to shop around at first, to widen your options and to see what is available.

The more information you have, and know what you want for your startup, the easier it will be to find a bank that checks all the boxes and delivers financial services specifically tailored for your new business.

Published First on ValueWalk. Read Here.

Featured Image Credit: Photo by Tima Miroshnichenko; Pexels; Thank you!

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