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How to Business Plan for 2023

Published

4 months ago

on

Joe Martin


Writing a business plan is a vital part of any business. After all, it helps you establish your company’s vision and mission while clarifying exactly how you plan to grow. It can also help create more work-life balance at home if you have a plan for your work. Besides detailing your business’s overall strategies, you can include information such as how much money you expect to make in the first year and how many employees you plan on hiring during the initial stages.

Whether you’re writing an informal or formal business plan, this guide will review some basic steps you’ll want to follow to find success in 2023.

1. The Executive Summary

The executive summary is a one- or two-page document that introduces your business plan to potential investors, lenders, and other interested parties. The purpose of this document is to quickly and effectively communicate what your business plan covers and what you want to accomplish with it.

Start with a brief introduction that explains what the document is about and why it’s important. Then go into more detail about your goals and objectives, the market research you’ve done, and how your plan addresses those goals. Include any key financial figures in the executive summary as well, such as projected sales figures for each year, etc.

End on a strong note, emphasizing how your business plan will help you achieve your goals. Keep the document short and to the point, but don’t leave anything out. The executive summary is one of the most critical parts of your plan; make sure it’s professional and polished.

2. Describe Your Company Structure and Organization

The structure of your company is an integral part of your business plan. It will affect how your company operates, as well as its legal status and tax obligations. There are several structures to choose from, including:

  • Sole proprietorship
  • Partnership
  • LLC (limited liability company)
  • Corporation

How you structure your company will depend on various factors, including the type of business you’re running and how many partners you have. As you grow and develop your business, you may wish to adopt a different organizational structure as part of your overall business planning.

Furthermore, you may need to change your business structure due to changes in the law or your industry. For instance, if you have an LLC and begin offering health insurance benefits for employees, you may be required by law to convert your company into a corporation. So, consider your company trajectory as you put your 2023 business plan together.

3. Define Your Competitive Advantage

Your competitive advantage is the reason your company will be able to achieve its goals. This might be something that only you can do or a service that beats your competitors. For example, if you’re selling a service or product that no one else does, this would be considered a competitive advantage.

What makes your business stand out? What specifically is unique about you? Try writing this out in detail, including information about:

  • The products or services you offer.
  • Your unique value proposition (what makes your company different from the competition).
  • Your ideal customer — who would want to buy from you?

It helps to create a buyer persona that personifies the ideal customer for your business. This will help you create a compelling value proposition for them and ensure that your marketing efforts are on point.

4. Define Your Target Market

A target market is a specific group of people that are likely to buy from you. You can create multiple buyer personas to cater to different groups of people. Overall, defining your audience will help you determine the type of products and services you offer. When you have your target market figured out, it can go a long way toward not wasting time and energy on other digital traffic.

The best place to start is by identifying your audience’s problems and needs. You can do this by conducting internet research or talking to friends and family members who fit into your target market.

Once you’ve identified your market’s pain points, you can begin creating content that addresses that desire specifically. This can help you build trust with your potential customers since they’ll feel like you’ve tailored something just for them.

5. Make a Marketing Plan

A marketing plan is a document that will help you define who your target market is as well as how you will sell your product or service to them. This can be especially useful when you’re just starting and don’t have a lot of experience in marketing.

It’s also helpful to have an outline for future marketing efforts, so you can track whether your strategies are effective. For instance, if you plan to expand your customer base, include details or action steps like increasing advertising or creating new products or services.

Be specific about what you want to achieve with your campaign. If it’s just getting people interested in what you do, focus on social media engagement and other offline activities. If it’s building up brand awareness, focus on creating an online presence and getting press coverage.

Whatever you do, make sure that you are prepared with a strategy for your campaign and that it’s based on your goals.

6. Placing Financial Projections

Financial projections are an important part of any business plan. They allow you to forecast your company’s future financial position and make it easy to see what’s expected from the business in the short and long term.

The first step is to create a summary table that shows your projected income, expenses, and profit for each year. This will help you see if your sales goals are reasonable and if your expenses match up with where you want to be up to 5 years from now.

You’ll need to decide how much money each department needs to operate effectively. If you’re creating a new software program, then you’ll need programmers who can design the app and developers who can build it. You’ll also need someone who can market the product so that people will know about it when you launch.

Financial projections are not the same as budgeting, but these projections will figure into the budget you create. It’s also important to note that these projections will change over time as your business grows and evolves.

Spending time on your financials and budget will go a long way toward making your business more reliable, especially during a recession.

7. Narrow Down Your USP Even Further

A unique selling proposition, or USP, is a simple statement that describes what makes your business special. It should be easy to understand and memorable and clearly differentiate your company from its competitors. A good USP can help you stand out in a crowded marketplace, attract new customers, and increase sales.

As your company grows, your USP can be subject to regular revision and refinement. You can use it as a touchstone for all your business decisions, from marketing campaigns to product development.

Once you’ve identified that key differentiator, make sure it’s reflected in every aspect of your business — from its name (if applicable) to its marketing materials and website design. This will help customers identify with your brand and trust that they’ll get what they expect from each interaction with your company.

8. Set a Business Budget

The budget will determine whether your business is profitable and how much it will cost to run. This should include an estimate of your expenses, including startup costs, operating costs — like utilities and insurance — as well as marketing and advertising expenses.

Also, consider what types of expenses you might have in the future. If you’re planning on renting office space or purchasing a car, include those costs in your budget.

Possible budget items to include are:

  • The number of employees needed.
  • The salaries for each employee.
  • The amount of money you’ll spend on equipment and supplies (including software).
  • The amount of money you’ll need for office space.
  • The amount of money you’ll need for utilities (such as electricity) and other overhead expenses, such as insurance premiums.

It should be comprehensive and detailed so that you can get a clear picture of how much money your business will need during the coming year. Remember to include every expense that could affect your finances, even those that seem small.

Get Started On Your 2023 Business Planning

There are no strict requirements for the format of your business plan. After all, a tremendous part of what gives a great plan its power is the clarity and flexibility of its ideas. But, if you’re going to write one, it’s important to use a format that will organize your ideas, target market, and strategies to optimize your business operations and projected expansion.

Joe Martin

VP of Marketing

Joe Martin is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run, he provides strategic guidance on how to build and use the right stack and marketing for businesses to grow. Joe believes marketers need smart training and leadership to scale company growth. Connect with Joe on LinkedIn and follow him on Twitter @joeDmarti.

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The Top 7 AI Podcasts You Need To Hear Now

Published

2 hours ago

on

03/24/2023

By

The Top 7 AI Podcasts You Need To Hear Now


With artificial intelligence now being used to write everything from college homework to Congressional speeches, it’s more important than ever to stay on top of the latest advances in machine learning, natural language processing, and all things AI. 

We’ve brought together a list of seven of the top podcasts that track and explain the newest developments. They look behind the scenes at the technology behind the platforms, and they discuss how artificial intelligence is already upending business, marketing, data analysis, and more.

The TWIML AI Podcast 

The TWIML AI Podcast used to be known as This Week in Machine Learning & Artificial Intelligence. The new name is shorter and snappier, but the content is just as deep and complex. Hosted by Sam Charrington, the podcast has produced more than 630 weekly episodes featuring interviews with a host of guests — usually technicians and scientists—working in the field of AI. The subjects of the discussions are often fairly complex. If you want to understand the human thinking behind artificial thinking, the show is essential listening.

 The Bad AI Show 

If interviews with Stanford professors aren’t your thing, try the Bad AI Show. Hosted by Joel Comm and Travis Wright of the Bad Crypto Podcast. The pair take a fun, laidback approach to new technology, explaining clearly — and wittily — the latest developments in artificial intelligence and its practical effects. Think of the TWIML AI podcast as a Stanford lecture and the Bad AI Show as the lounge next door. It’s a fun, relaxed chat with smart people about AI topics that get everyone thinking. The show is released as both an audio and video version.

The AI Podcast

One of the biggest challenges that a discussion of AI generates is how the new technology will be applied in the real world. Noah Kravitz’s The AI Podcast has already generated almost 200 answers. Each episode features an interview with experts using artificial intelligence to further their work. They’ve included a wildlife biologist tracking endangered rhinos, an astrophysicist analyzing starlight, and language learners grappling with Arabic pronunciation and even the delivery of sports highlights. 

Data Skeptic

As you listen to those interviews with people applying AI to such a broad range of fields, it’s worth asking about the effectiveness of AI in solving those problems and whether they couldn’t be solved in an easier way. Claims for the benefits of artificial intelligence will grow, so make sure you’re also listening to Kyle Polich’s Data Skeptic. The podcast has already produced more than 470 episodes with interviews that take down the hype and take a realistic view of what AI can and can’t do.

 

The AI in Business Podcast 

One area where both the hype and the expectation will be highest is in business applications of artificial intelligence. Each week, on the AI in Business Podcast, Daniel Faggella, the CEO of Emerj Artificial Intelligence Research, interviews AI executives from leading firms and startups to explore how business is adapting AI and exploring the opportunities the new technology offers.

 

 

The Marketing AI Show

Business is a broad topic. The Marketing AI Show tries to narrow things down with a focus specifically on the way marketers are using artificial intelligence to improve sales. The podcast is created by the Marketing AI Institute and the Marketing AI Conference (MAICON), and it’s essential listening for anyone wondering how the new technology can help their business identify leads and improve conversions.

 

 

Eye on AI

Finally, Eye on A.I. takes a broader, more journalistic approach to the developments of artificial intelligence. Out every two weeks and hosted by New York Times correspondent Craig S. Smith, each episode features an interview with a leader pushing AI into new ground. Episodes have discussed AI in supply chain optimization and finance but they’ve also delved behind the scenes to look at issues surrounding privacy and the future of AI itself.

 

Featured Image Credit: Photo by Jean Balzan; Pexels; Thank you!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

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Top 10 IT Staff Augmentation Companies in 2023

Published

8 hours ago

on

03/24/2023

By

eSparkBiz - Top IT Staff Augmentation companies


Brand value is essential for business, and most companies focus on this goal. Plus, the employees play a vital role here, so companies have now started relying on IT staff augmentation through which they can scale their services by hiring a specialized team of developers that help them focus on their goals.

Irrespective of size, businesses trust IT staff augmentation companies when recruiting the best talent in the field. Top IT staff augmentation companies help businesses fill the gap they feel due to the shortfall of employees. In addition, they help provide talented teams that justify the project needs within a specific budget.

According to a report by the Manpower group, there has been a talent shortage of more than three hundred percent in the last decade. Moreover, more than 65% of companies find it challenging to hire candidates for the job. Staff augmentation can help you find the best person for the job.

To help you find the best staff augmentation company, we’ve curated a list of the companies so you can evaluate them based on your tech expertise and budget.

Top 10 IT Staff Augmentation Companies List for 2023

1. eSparkBiz

With more than 12+ years of experience and 250+ development staff, you can trust the company for its tech solutions and expertise. It has been featured in the top IT staff augmentation companies.

Plus, it has a more than 95 percent client retention rate and has catered to more than 20+ countries worldwide. Moreover, it is ISO 27001 certified with CMMI Level 3. The company has a robust team of developers and project designers that take care of clients’ project needs.

  • eSparkBiz strategically merges design ideas with business analytics. Additionally, it helps with documentation, wireframing, and UX.

Apart from conventional software development, the company also offers staff augmentation. The company has a rating of 4.9 on Clutch and five on HubSpot, which speaks volumes about its professionalism.

2. Premier Systems Inc

Premier

Founded in 1993, Premier Systems Inc. has been the biggest name in staff augmentation since its inception. The company follows the principle of client service and satisfaction. Plus, it meets the marketplace demand in a well-planned, cost-effective, and timely manner.

  • The team of recruiting specialists works to achieve clients’ business targets quickly.
  • Along with providing exceptional value, it maintains interpersonal relationships with clients.

The best part is; it caters to a wide range of business solutions that equip you with the right people and the right skills for the job. The company provides services like – direct placement, managed IT services, contract staffing, contract-to-hire, and project-based services.

3. Flexible Staffing Services

Flexible

Flexible staffing services – established in 1991, have been catering to staffing and augmentation services. It has a strong connection to the success of many companies.

It meets the extended and specific needs to find industrial and critical staffing. Moreover, the company concentrates on the recruitment, development, and retention of dedicated individuals for different roles. Also, it provides meaningful and corporate support.

  • The company sees each associate as a valuable resource and adheres to the standards of excellence.

Moreover, it meets clients’ needs by supplying flexible, superior, and competitive market rates. It is indeed a trusted name in IT recruitment and augmentation services.

4. Veraqor Inc

Veraqor Inc

The company provides the best technical expertise powered by cutting-edge technology. Whether you are a startup or an enterprise, you can rely on effective business solutions from the company. It is ranked among the top IT staff augmentation companies.

  • It provides a selected list of clients, ensuring the unhindered progress of projects. Moreover, it shapes to timely delivery and excellent recruitment services.

Apart from staffing and recruitment, it provides tech solutions like – data management, Artificial intelligence, Machine learning, and Cloud migration. The company can help create customized solutions that cater to your business needs. Veraqor Inc. harnesses the power of technology to shape a better future for clients.

5. CXR agency

CXR agency

CXR agency empowers clients to achieve their business goals through innovative technologies and web solutions. Having completed 400+ projects and serving 200+ clients, it has expertise in client and business relationships.

In addition to the collective experience, it has 30+ awards to its credit, which makes the company a trusted name in IT services. Plus, it believes that technology, in its truest sense – always yields results.

  • You can trust CXR agency for recruitment and staff augmentation services.
  •  You can easily scale your tech teams and recruitment processes with an effective software development team.

6. ProCoders

ProCoders

ProCoders is an IT out-staffing company that works in collaborative environments and drives the best IT teams to companies. It helps build customized teams that keep you ahead of the game.

Moreover, it offers flexible solutions for IT staff augmentation. It works in lockstep that ensures consistency, information accuracy, and punctuality.

Over the years, the company has become a big name in IT staff augmentation services. In fact, in the last five years, the company has provided more than 150 dedicated teams to clients worldwide. Moreover, the solutions provided help you to find the right people for your business needs.

7. Newxel

Newxel

With more than 100+ satisfied clients and 500+ teams of developers, you can trust the company for its expertise and experience.

If your goal is to attract the best team or the best developer for the project, the company will help you hire the team that will suit your need and budget.

  • With distributed development and augmentation – you can get complete support for your services.
  • The company works on a transparent corporation model that allows you to get the best software engineers and set up a local development team in the location you choose.

Newxel also offers varied tech solutions like – web development, mobile development, Blockchain, Cybersecurity, etc.

8. BEON.tech

BEON.tech

The company provides access to high-caliber talent in a limited time frame. The matching specialists and team learn about your company culture and suggest custom-fit candidates according to the requirements.

  • Apart from the successful allocation, the company helps build long-term partnerships.

Plus, it works on a simplified onboarding process that equips the best talents from different parts of the world.

BEON.tech helps you search different profiles and suggest candidates based on your roles. It lets you review cultural and technical insights so that you can get a better understanding of the candidate’s skill. It is one of the top companies for IT staff augmentation.

9. DOIT Software

DOIT Software

DOIT Software is a trusted name in IT staff augmentation. It primarily focuses on your business needs, and you can get the best service based on your service requirements.

If you are a startup business, the company can help in the recruitment of a dedicated development team that will boost performance. Plus, it can strengthen the internal team with other resources. When you share your business ideas with the company – it will help you develop perfect solutions for your team.

Moreover, it has great domain expertise in healthcare, sports, wellness, fintech, management, and many other sectors. It also offers other tech solutions like – web and mobile app development, Data Science, and Artificial intelligence.

10. Devlane

Devlane

Devlane is a software development company, but it provides different tech solutions like – web development, mobile app development, eCommerce, IT strategy consulting, and of course, staff augmentation.

  • Through the staff augmenting model – the company extends the client’s tech teams with the best talent and requirements.
  • Apart from providing complete tech expertise, it also provides all other features that come along with it.

Moreover, it takes care of project management, admin, payroll, legal matters, performance metrics, and incentives for the team. Though the company is relatively new and was founded in 2020, it provides the best expertise in staffing and recruitment processes.

Conclusion

Hiring a development team or employees can be a big challenge for any business, specifically startup companies. However, with the help of IT staff augmentation companies, you can get unmatched flexibility at a reduced cost.

Plus, there is no training required, and you’ll get full admin support. Staff augmentation companies can give access to any professional from any location. Also, you can increase your team’s capacity to add specialists and experts.

Inner Article Images: Provided by the Author; From the Company Website; Thank you!

Featured Image Credit: Provided by the Author; Thank you!

Jigar Agrawal

Jigar Agarwal Digital Marketing Manager @eSparkBiz, Passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation. He help every SaaS Development companies to improve their ROI.

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How to Sync Your Calendar Across All Devices

Published

14 hours ago

on

03/24/2023

By

Calendar


Have you been missing meetings or running late because your appointments don’t appear on your different calendars? Have there been more calendar conflicts like double bookings on your calendar? Are you behind on your personal commitments or missed essential deadlines?

The fix? Take advantage of your digital calendar.

In our personal and professional lives, digital calendars are crucial for tracking meetings, setting appointments, and not missing birthdays. The problem is, it’s easy to have too much of a good thing. In other words, once you start managing multiple calendars, things can get complicated really fast.

More importantly, it’s incredibly easy to become entangled in the multi-calendar trap. Suppose, for example, that you keep a personal calendar, a professional calendar, and the default calendar on your phone. While one calendar helps you stay organized, having too many can result in missed appointments, double bookings, and forgotten commitments that can negatively impact your professional and personal lives.

As a result of managing multiple calendars from multiple accounts, work has to be done twice. It is all too common for you to have a meeting invitation on your work calendar that you then have to manually add to your mobile and primary calendars. In short, this is a huge waste of time and energy.

So, what’s the solution? It’s time to sync calendars.

Let’s talk synchronization (sync).

In its simplest definition, synchronization is when two or more things happen at the same time — think synchronized swimming. Calendar sync makes more sense with the computing meaning. You do it by keeping a set of files or data the same in multiple places.

When you sync your data, it stays the same no matter what platform you’re using.

Why is data synchronization so important? It’s all about data integrity and consistency. Syncing information makes it easier to avoid errors, miscommunications, and duplications.

Overall, calendar sync is simply connecting two or more calendars, so data stays accurate, consistent, and safe.

Syncing your calendar: pros and cons.

Syncing your calendars in real time has a lot of benefits. Examples include:

  • Reduces time spent updating multiple websites every time a booking comes in.
  • Eliminating context switching between apps to streamline productivity.
  • With accurate, up-to-date information about users’ availability, scheduling gets easier, and productivity goes up.
  • Making it easier to manage reservations and cancellations for things like rental cars and properties.
  • Reducing the likelihood of scheduling mishaps during critical times like interviewing candidates
  • Enhancing client relations, preventing double bookings and cancellations,

At the same time, when you sync your calendar, you might encounter the following issues:

  • It can take a lot of time and money to build calendar integrations that work with each provider’s unique features.
  • Unexpected complications can arise when calendar API providers behave in different ways. For example, non-standard formats for calendar data.
  • Custom code is needed to scale your integrations from one user to many.

In any case, depending on how you integrate, you can avoid some common headaches.

Syncing multiple Google Calendars at once.

To start, let’s sync two Google Calendars. After all, having two Google accounts (one for work, one for personal) and wanting to view all your commitments in one place is not uncommon. But juggling multiple calendars, even within the same platform, can get tricky.

Rather than having a digital workspace where both calendars are equal — when you sync one Google Calendar with another, you have to pick which one will be your primary.

So here’s what you need to do to sync Google calendars:

  1. Make sure you’re logged into the account you picked as your secondary.
  2. In the top right corner, click the apps symbol.
  3. Find the “My calendars” section on the left.
  4. To expand it, click the down arrow.
  5. You can share a calendar by hovering your cursor over it and clicking the three vertical dots.
  6. Go to “Settings and sharing.”
  7. Scroll down until you see “Share with specific people.”
  8. Then click “Add people.”
  9. Here’s where you’ll enter your primary Google calendar email address.
  10. You can adjust the permissions in the dropdown menu. You’ll want to give full access if you’re syncing calendars.
  11. Click Send.
  12. Log out of your Secondary account and into your Primary account.
  13. An email will be sent automatically. Add the calendar to your main calendar with the link you got in the e-mail.

That’s a lot of steps to sync one calendar, and if you want to sync more, you have to repeat it from scratch. Furthermore, if your Google account is managed by your work or school, sharing may be disabled. This means your work calendar won’t sync with your personal calendar.

Is there a way to sync Microsoft Calendar with Google Calendar?

While Google and Microsoft are top competitors in email, search, and much more, they both offer calendar synchronization.

Because of this, you can integrate Google Calendar with Microsoft Calendar. In case you didn’t know, this is a free Outlook email feature that lets users track events, set up alerts, and share calendars with colleagues. However, it’s not as easy or complete.

Owners of Office 365 just need to set up their accounts and get updates automatically. There are a couple more steps people need to take to sync their Google and Outlook calendars:

  1. You’ll need to sign into your Google Calendar account.
  2. Choose “Outlook” under “My Calendars.”
  3. Open the settings by clicking the three dots next to “Outlook.”
  4. Choose “Secret Address” under “Integrate calendar.”
  5. Open your Outlook account by copying this address.
  6. To change your account settings, click “File” and then “Account Settings.”
  7. Click “Internet Calendars” and select “New.”
  8. Copy and paste the address from earlier.
  9. In the associated box, type a folder name and click “OK.”

Your email will now check your Google Calendar whenever you open Outlook. As such, events, meetings, and most color coding should be there. There might be some that don’t translate to Outlook, but it shouldn’t be an issue. If there are any incompatible elements between the two, they simply won’t display.

The steps above can be used to sync your Outlook email to Google. However, the email addresses should be reversed. To ensure smooth and efficient syncing, this integration is designed to be as simple as possible.

How do you synchronize Google Calendar and Office 365 Calendar?

Unlike Outlook’s calendar option, Office 365 offers more control options in its subscription-based software. There is still an option to synchronize your Office 365 calendars with your Google Calendar. For this process to work, though, you’ll need to sync Office 365 and Google Calendars. In spite of this, the process remains relatively straightforward:

  1. Open up your Office 365 account.
  2. Go to the “Calendar” tab and click “Share.”
  3. To access Google Calendar, scroll down.
  4. Fill in the associated text box with your Gmail address.
  5. You can turn off “Can view all details” in the display settings.
  6. Your Outlook message will be sent to your Gmail account when you click “Share.”
  7. Copy the link address from that email by right-clicking on “this URL.”
  8. Visit your “Google Calendar.”
  9. By clicking on the “+” sign, you can select “Other Calendars.”
  10. Paste the link into the next text box after clicking “From URL.”
  11. Click “Add Calendar” to finish.

Even though this process appears backward, it helps to get around a few limitations. By using the proper addresses and links, you can sync your email accounts. Also, it ensures that both ends are synchronized. As a final benefit, it makes integration easier and more efficient by improving what can be shared between these two calendars.

The majority of events are shared between these two programs with minimal errors, according to most users. However, problems may occur if you haven’t updated your Office 365 program or turned off automatic updates. As Google and Microsoft update their programs, it may become more difficult to sync old calendars. Update both programs to fix this issue, but be aware that it might occur in the future.

Displaying Outlook events in Google Calendar

Looking to sync your Outlook events with Google Calendar without it becoming a nightmare? No worries. It’s as simple as granting Google access to your Office 365 account.

Start by getting the link to the Outlook calendar you wish to transfer:

  1. Go to the web version of Outlook.
  2. Open Settings by clicking the gear icon.
  3. Select View all Outlook settings from the menu.
  4. Go to Calendar > Shared calendars.
  5. You will find Publish a calendar section after scrolling down.
  6. Choose your Google Calendar in the first drop-down menu.
  7. Select the second drop-down menu. Can view all details.
  8. Grab the ICS link and paste it into your clipboard.

In Google Calendar, paste the link as follows:

  1. You should open the Google Calendar web app, not the mobile app.
  2. Choose Other calendars from the left navigation.
  3. Choose From the URL.
  4. Paste the Outlook address you copied.
  5. Click the Add calendar button.

There you go! From now on, you’ll be able to view your Outlook calendar through Google Calendar.

Add Google Calendar events to Apple Calendar

Yes. If you have a Mac, iPhone, or iPad, you can add events to your Apple Calendar from Google Calendar. Even better? It’s incredibly easy.

  1. Go to the settings section of your iPad or iPhone.
  2. Scroll down and tap Calendar.
  3. Add your Google account under Accounts.
  4. Next, enter your email address.
  5. Log in with your password. When using 2-Step Verification and you do not have the latest operating system, enter the app password instead of your regular one.
  6. Click Next.
  7. The Google Account will now sync your emails, contacts, and calendar events. By turning off the other services, only your calendar will be synced.
  8. Your Google Calendar events can be found in the Calendar app on your iPhone.

Syncing with an existing account is as simple as tapping the account and turning on Calendars.

Syncing Outlook Calendar with Apple Calendar

Is Outlook compatible with the calendar app that comes with your shiny, new iPhone? Fortunately, it’s possible to integrate Outlook events into your iOS calendar. In other words, you don’t have to download the Outlook mobile app to keep track of your schedule while on the go.

  1. Choose Settings from the iPhone’s menu.
  2. Choose Calendar from the list
  3. Go to Accounts > Add Account > Outlook.com
  4. Sign in to your Outlook account
  5. Turn on calendars

Simple, right? Your iPhone’s default calendar app now lets you view and manage Outlook events.

Android and Outlook calendar sync

Do you want to use your Outlook calendar on Android without using a third-party app? We’ve got you covered.

Depending on the manufacturer, Google Calendar is the default calendar app on most Android devices. In that case, you’ll only need to sync Outlook with Google Calendar.

By using an Exchange Active Sync mail account, you can easily add an Outlook calendar to an Android phone. You should automatically be able to add a work Outlook calendar to your personal phone. Generally, employers who use Exchange typically utilize Active Sync.

As a starting point, let’s take a look at the Outlook app for Android.

  1. In the Outlook app, click the calendar icon on the bottom right.
  2. Click the three-line menu icon in the top left corner.
  3. From the left menu, select Add Calendar.
  4. The setup wizard will prompt you to add your Outlook account.

There are times when this method does not work. There is occasionally an interruption in polling from Google Calendar. Nevertheless, it’s worth a shot first.

The next method might work if the first doesn’t.

If you are working in an Exchange environment, you may need permission from the System Administrator but try it out and let me know how it goes. You can also do this if you are not syncing a work calendar with Outlook.

  1. On your smartphone, open the Mail app.
  2. Choosing Settings and adding a new account will bring up the menu.
  3. Your Outlook email address should be picked up by the app once you enter it.

You should be able to access your Outlook calendar from within the Mail app once it has been set up.

Additionally, you can sync your Outlook calendar with your Gmail account.

If you don’t use Exchange Active Sync, use this method to link an Outlook calendar to Gmail on your Android device if you don’t use POP or IMAP accounts.

  1. Go to your Android phone’s Gmail app.
  2. Click the three-line menu icon, then click Settings and Add Account.
  3. Choose Office 365 and Exchange as your providers.
  4. When prompted, enter your email address and password.
  5. By selecting OK, you acknowledge the security message.
  6. Set up your account where prompted.

Regardless of whether you use Outlook, choose Exchange and Office 365. A calendar syncing option is not available with Outlook, Hotmail, or Live. In order to receive calendar updates, your personal Outlook account must be compatible with Exchange Active Sync.

Sync your calendar using a third-party app or service.

Alternatively, you can use apps and services that sync Google and Outlook calendars if you do not wish to use workarounds. Some of these are free; others aren’t. Some of these tools worth mentioning include:

Calendar

You can access Calendar from a web browser as well as an iOS or Android device. You don’t have to do much work with this calendar application because machine learning takes care of most of it. In addition to learning your contacts, schedule, analytics, and tasks, it also learns your tasks. In turn, it takes care of arranging meetings for you.

Moreover, Calendar allows you to integrate any other calendar you’re using, such as Apple Calendar, Calendar 365, or Google Calendar. With the Calendar app, you can now see everything on your personal and business calendars in real-time. Additionally, you can share this information with others or parts of it.

Spike

Sync all your calendars from every email provider using Spike’s calendar. As such, your schedules are all organized in one calendar. You can view all your events, including work meetings and personal ones, in one place. With different calendars and apps, there will be no more double bookings or scheduling confusion.

You can access it from anywhere and on any device.

Reclaim

With a few clicks, Reclaim lets you sync your work and personal calendars – and they stay synced as your schedule changes. There are no limits to how many personal calendars you can add or how many side gigs you can add.

Your blocked events can be presented to your coworkers however you like, and you can choose how much context to provide. The ability to block events outside of your working hours is also available to you.

CalendarBridge

Start by linking your Microsoft and Google accounts after downloading CalendarBridge. You can then sync calendars and set up privacy controls so your peers cannot see sensitive information about your calendars.

And that’s it. With CalendarBridge, you’ll never double-book again because your calendars are kept in sync in real-time.

SyncGene

Are you looking for a tool that syncs iCloud, Google Calendar, Google Contacts, Gmail Tasks, Outlook.com/Hotmail, Office 365, and Microsoft Exchange accounts all at once? Well, SyncGene does exactly that.

Whenever you make changes to your Contacts, Calendars, or Tasks, they will appear on all connected devices. It only takes one preferred account on your phone to update all connected accounts with SyncGene. Battery life will be saved, and you’ll have access to all of your accounts from anywhere.

Published First on Calendar. Read Here.

Featured Image Credit: Photo by Bich Tran; Pexels; Thank you!

Calendar

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