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How to Celebrate Fight Procrastination Day




Did you know that September 6 was Fight Procrastination Day? If not, mark it on your calendar. Why? It offers you an opportunity to tackle your procrastination issues.

I know what you’re thinking. You’re not lazy. After all, you’re always doing something. Here’s the truth, though. We’ve all been guilty of putting off important tasks. Procrastination chronically affects about 15%–20% of adults, and approximately 25% view it as a defining personality trait.

You may procrastinate because the task seems daunting or because you don’t feel up to it. There are even some people who enjoy working under pressure. Regardless, the act of procrastinating can put a major kink in your plans, straining both your mental and physical health.

With that in mind, this observance aims to promote anti-procrastination efforts. And here are 15 ways for you to celebrate Fight Procrastination Day.

1. Admit that you’re procrastinating.

“Delay is the deadliest form of denial,” said historian C. Northcote Parkinson. So to stop procrastinating, the first step is to acknowledge it.

Perhaps you are putting off a task because you are re-prioritizing your workload. At the same time, you aren’t necessarily procrastinating if you temporarily delay an essential task for a good reason. If, on the other hand, you put things off indefinitely or change your focus to avoid doing something, then you probably are.

Procrastination can also occur when:

  • Spend your day doing low-priority tasks.
  • Get started on a high-priority task and then stop to make a cup of coffee.
  • You neglect an essential to-do item for a long time.
  • Review emails several times without taking any action.
  • Rather than focusing on the critical tasks already on your list, you spend your time on unimportant tasks others ask you to do.
  • Wait until you’re in the “right mood” or when an opportunity arises.

Once you recognize that you’re procrastinating, you can get to the root cause. There are usually several reasons for this:

  • Fear. There’s a fear that the final product won’t be perfect and you’ll fail.
  • Impulse Control. Things like nice weather or friends make it easy to get distracted from your work.
  • Dismissal. Some things aren’t your cup of tea, so you don’t consider them.
  • Rebelling. Something is being forced on you, but you refuse to do it.

From there, you can make a plan to overcome it.

2. Put the worst thing first on your schedule.

A person has two options when it comes to unpleasant but still significant tasks.

The first option is to procrastinate. But, in reality, putting off this unpleasant task won’t make it any easier.

Additionally, it won’t reduce the significance of the task. At some point, you will need to put your head down and get this done. The worst part, however, is that having this hang over your head results in mental turmoil and drains your energy.

The second option, while less popular, involves tackling these tasks first. By doing this, not only do we overcome procrastination, but we also remove its ability to provoke negative emotions or resistance as well. More importantly, you build momentum for your other daily priorities.

Consider creating a playlist of your favorite songs to make unpleasant tasks more enjoyable. You could also use gamification by seeing how much you can accomplish in under 20 minutes.

3. Reduce the number of daily decisions you need to make.

Whenever we decide, there is a consequence in terms of energy. For example, every morning, you ask yourself, “What do I need to accomplish today? In that case, you’re about to procrastinate all day long.

In other words, you’ll waste much of your energy thinking about what to do if you don’t plan what each day will look like ahead of time. Examples include:

  • Should I wear my grey or blue suit?
  • What should I have for lunch?
  • Do I need to return that call now or later?
  • Should I accept that meeting for this afternoon?
  • Is it better to go to the gym today or tomorrow?

Our minds are filled with questions like these all the time.

Here’s the problem, however. Questions prompt our responses, which force us to make decisions. And this wears you out and drains your self-control, resulting in procrastination.

If you are trying to avoid procrastination, reduce the number of decisions you need to make daily. How? By planning ahead and creating habits around some areas of your life, you will be more effective throughout the day and won’t waste energy thinking about whether or not to do them.

Examples include:

  • Rather than deciding the day of exercise, decide in advance which days you’ll exercise.
  • Instead of picking out your clothes in the morning, pick them out the night before.
  • Schedule time tomorrow for the most essential thing that needs to be done.

4. Utilize time management techniques.

Time management techniques and tools are essential for overcoming procrastination. They are, however, insufficient on their own. In addition, not all methods of managing time are equally effective in overcoming procrastination.

Moreover, procrastination is an issue that can be overcome in some ways, while in others, it can be made worse by time management techniques. The best strategies reduce anxiety and fear and emphasize satisfaction and rewards for completing tasks. After all, procrastination can be increased through inflexibility, highlighting the magnitude of the task and causing anxiety.

For example, you may be more likely to procrastinate if you keep a massive list of “things to do” or schedule every minute of your day. Instead, set realistic goals (such as a manageable list of things to do), discuss big tasks with others, and reward yourself for completing tasks by doing something you enjoy.

5. Change your environment.

Depending on the environment, we are more or less productive. As such, carve out some time to evaluate your workspace. As we all know, an environment that has inspired us in the past may not resonate with us in the future. It may be time to change things if that is the case.

It may be difficult to concentrate in public places due to the constant movement and noise. The same might be true in an open office or when the kids are home. As such, you may need to relocate to a quiet place where you can sit down and focus.

What’s more, your workspace should be clean and organized. Of course, there’s nothing with a little bit of clutter. But, too much is distracting and pulls your attention away from what matters most.

6. Work on stuff earlier.

“For master procrastinators, the idea of working too early on a task is stupid,” Justin Bariso writes over at

“What if something changes and causes me to want to do this thing differently? “

“Or what if I don’t even end up having to do this thing at all?”

It’s important to remember, however, that just starting something doesn’t mean it has to be completed.

“The beauty is that by starting, you get the juices flowing, allowing you to reach a state of flow more quickly so that you get more of your thing done than you anticipated,” he adds.

“Additionally, you increase the quality of your work — because every time you revise your thing, it gets better,” Bariso writes. In contrast, procrastinators always submit their first drafts.

How about this:

  • Did you just finish a meeting? Plan the next one now.
  • Have a great idea? Make sure you don’t just write it down. Instead, describe it in more detail.
  • Do you have a task to complete? Prepare it as soon as possible — ideally today.

7. Use timeboxing.

“Timeboxing is a method of time blocking where you limit the amount of time you can work on any particular task,” ‌notes Calendar’s Angela Ruth. “So instead of giving yourself infinite time to work on a single item throughout the day, you’ll limit yourself to 90-minute time blocks.”

“The psychology behind “timeboxing” has to do with time scarcity and deadlines, where your limited time forces you to do things more efficiently and get more done,” Angela adds. ‌

When has the last time you procrastinated on something and got it done? ‌Despite some people thriving off of it, it’s extremely stressful. However, with timeboxing, tasks no longer have to be put off until deadlines approach.

“Timeboxing is a great way to ‘trick’ your brain into thinking you have less time than you actually have, getting you moving,” she says. The key to reaching your biggest goals in life is to take one step at a time.

“As an additional bonus, timeboxing lets you schedule breaks between focus blocks,” ‌adds Angela. What’s the significance of that? It guarantees that “you get adequate rest and feel refreshed going into the next ‘timebox.’”

8. Be challenging to reach.

There should be nothing that interrupts your focus. And, yes, that also includes work apps. For those who find this frightening, you can enable notifications for specific contacts, apps, or even times. However, be aware that notifications are intended to keep you “hooked” on an app and disrupt your concentration.

Moreover, don’t just close your social media, email, or Slack tabs. Instead, log out, so whenever you feel tempted to go online, you’ll have to follow the (tedious) steps of logging in.

9. Remind yourself of the consequences.

“Make a note of the consequences of not completing a task, recommends Deanna Ritchie in another Calendar article. “Understanding the consequences of not getting something done can help you understand why it was necessary in the first place, in addition to serving as a motivator to complete it.”

Suppose you were a student and did not study for a big exam. It might have consequences for you. You might also fail the class or fail to learn the material as a consequence.

Make it a habit to remind yourself mentally if you do not want to make a physical or digital list. It can be beneficial to regularly remind yourself of why a task is necessary, for instance, if you struggle to start a project.

10. Think like a rhino.

In Rhinoceros Success, Scott Alexander discusses how to think like a rhinoceros. How? Well, let me explain.

Here’s something you might not have known about rhinos. Their eyesight is extremely poor. So, to deal with another animal they see as a threat, they put all their energy into charging toward it when they sense danger. As soon as they decide to charge — they run at high speeds without changing direction or focusing on anything else. And, once they get going, It’s impossible to stop them.

You can also use this approach to think about your goals or work. Try to visualize yourself like a rhino charging at a goal with laser-like focus once you set your mind to it. Let nothing hold you back as you approach it with all your energy. Nothing around you can hold you back until you are done with your work and have completed your charge.

Basically, that’s what it means to think like a rhino. Developing this mindset helps you stay on top of your work and procrastinate less. As a result, you can handle anything from daunting to tedious work. It’s because of your mindset to charge head-on and not stop until you accomplish what you set out to do.

11. Practice mindfulness.

Procrastination usually occurs when you are anxious or overwhelmed. Mindfulness is a great way to counteract this.

According to Professor Tim Pychyl from Carleton University, “research has already shown that mindfulness meditation shrinks the amygdala, expands the pre-frontal cortex, and weakens the connection between these two areas.”

Getting started with mindfulness is as easy as downloading an app such as Calm or Headspace.

12. Lower your expectations.

Perfectionism is like kryptonite for procrastinators. Nobody has ever achieved it.

Rather than striving for perfection, aim for “good enough.” You will feel much more confident and less anxious starting if you don’t put the pressure on yourself.

And, one more thing. Despite what some people believe, procrastination and perfection are not synonymous.

13. Find an accountability buddy.

According to the American Society of Training and Development (ASTD), committing to someone increases the chances of achieving a goal by 65%. In addition, if you set up an accountability appointment with someone you’ve committed to, you’ll increase your chances of success by 95%.

Before starting a project, tell a friend or colleague your plans and have them check in with you — preferably at the end of the day.

For instance, when finishing an important presentation at work, ask a colleague to review it at the end of the working day. As a result, you will be motivated to complete this specific task. Likewise, you can provide them with accountability if they need one.

14. Follow the five-minute rule.

“If you don’t want to do something, make a deal with yourself to do at least five minutes of it,” says Instagram co-founder Kevin Systrom. “After five minutes, you’ll end up doing the whole thing.” In other words, “just starting” is helpful for several reasons.

The first benefit is that it encourages us to break larger goals into smaller ones. The second reason is a psychological phenomenon known as the Zeignarik Effect. This “effect” is attributed to your tendency to recall unfinished tasks. Generally, when you start something, it will stick with you until completed.

15. Visualize your future self.

According to Eve-Marie Blouin-Hudon, a student of professor and procrastination expert Tim Pychl, undergraduate students can reduce procrastination by visualizing their future selves. The reason for this? This activity enabled them to empathize with their future selves.

“I’d also add that through visualization, you can draw a roadmap of what your final destination looks like,” writes Abby Miller in a previous Calendar article. “When you work on the visualization of your destination — you may feel pretty good.” When you complete tasks, dopamine is released, so visualizing your destination may help.

Identifying every step you need to take to cross the finish line can also be accomplished by thinking through your actions. “Could visualizing help you determine what roadblocks you’ll have to overcome?” Abby asks. “I don’t know — but it would be worth a try.”

Published First on Calendar. Read Here.

Featured Image Credit: Brett Jordan; Pexels; Thank you!


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How to Nail the Art of Visual Email Marketing



How to Nail the Art of Visual Email Marketing

Interesting subject line ✅
Engaging and relevant copy ✅
Actionable CTA ✅

All these make up a high-converting email. But there’s one more thing that helps in getting maximum ROI from your emails. That’s attractive visuals. Vennage has revealed that 49% of marketers rate visual marketing as “very important” for their marketing strategy. Three days later, people will probably remember only 10% of the information they hear but 65% of the information if it is presented with a suitable image.

So, if you want your emails to make a difference and prompt the subscribers to take action, using visuals is a must.

That said, let’s take a look at all the different types of visuals and rich media you can use to enhance the email’s aesthetic appeal.

1. Images

Static images come first, as they are a basic yet compelling part of visual email marketing. Whether you want to display your product with a pretty picture or break down the content with vectors, images come in handy. If you want to pull the plug on lengthy text, use relevant images along with a crisp copy.

Take a look at this email by Touch of Modern. They have nailed the art of product photography and included the perfect image that would attract shoppers.


2. Illustrations

Illustrations can be used as a powerful storytelling tool in emails. According to a survey, illustrations and infographics are performing better than many other visual elements when it comes to yielding engagement. Rather than using stock images, you can use meaningful illustrations that add more value to the emails.
Here’s an email by Harry’s that uses an illustration to depict the awesomeness of their face wash packs.


3. 3D Images

3D images originated in the 1970s. They established their identity in web designing and gradually made their way to emails. These images add depth to the flat email design and bring freshness to the subscriber’s inbox.
Burberry has incorporated a nice 3D image to promote their open spaces in the email.

4. GIFs

Let me take you back to the earliest usage of GIFs in emails.
In the year 2007, Lake Champlain Chocolates incorporated GIFs in their emails, and to their sheer surprise, it brought 49% higher conversions.

Then, in 2014, Dell drove 109% revenue (marketingsherpa) with the help of an animated laptop image in email.

Animated GIFs prove to be extremely beneficial in various use cases, as discussed below:

  • Displaying the huge range of products available in your eCommerce store
  • Inspiring wanderlust in the readers with enticing images of the destinations
  • Demonstrating the usage of your products
  • Promoting a new show released on your OTT platform
  • Executing occasion-based email marketing
  • Animating the typography to draw attention to an important message

Anthropologie has used action-packed animation to show its products. It portrays comfort and aesthetics and lures the readers to buy.

5. 3D Animations

3D animations are a step above GIFs. If you want to further enhance the user experience, use 3D GIFs as Lyft has done.


6. Animated Illustrations

Illustrations with animations are a visual treat. They help in telling a story to the subscribers. If you go by the “Show, don’t tell” adage, try using animated illustrations in your emails.
Grammarly sets the perfect example of using animated illustrations in their email promoting the midnight sale. The animated owl and clock form a great combination to convey the message.

7. Cinemagraphs

GIFs are snippets taken from a video or an animation played on a loop. On the other hand, cinemagraphs are sophisticated animations with a seamlessly endless loop that take the subscriber back to a past moment.
Here’s an email example by Detour Coffee Roasters showing the use of cinematography in their welcome email.

Like GIFs, you can use cinemagraphs in the telecommunications industry and add visual oomph to your emails. It will pique the subscriber’s curiosity and make them buy an OTT subscription to watch the show.

8. Videos

You can add videos in emails in two ways.

  1. Place a video thumbnail with the play button and take the reader to the landing page.
  2. Embed the video in the email itself and let it play therein.

The first option is pretty straightforward in that you just have to embed a static image in the email that emulates a video thumbnail.
Here’s an example.

The second option requires some coding expertise. You have to consider email client support too, if you want to use embedded videos in email.
Take a look at this email template to experience an embedded video in it.

Some Additional Ideas to Make Emails Stand Out

  1. You can use a monochrome design layout with a single color in the emails.
  2. Add gradients to reinforce visual hierarchy and get the emails read till the end. You can even experiment with innovative CTA buttons with gradients.
  3. The key to using visuals effectively is to follow the principles of visual hierarchy. Arrange the email components in a Z or F-shaped pattern to guide the readers. Also, adhere to the accessibility best practices.

Pro-tips for Adding Visuals in Emails

  1. The text-to-image ratio should be maintained at 80:20.
  2. As email clients block images by default, add a suitable alt-text with every image. This will also be useful if the subscriber views the email with images turned off. It is an important accessibility best practice and aids the screen readers in conveying the message to subscribers with visual impairment.
  3. Don’t add important information and CTA in the images.
  4. An all-image email will trigger spam filters and hamper your email deliverability rate.
  5. Avoid stock photos at all costs. Real photographs work better if you want to leave a lasting impact on the subscriber’s mind.
  6. Animations should not flash between 2 to 55 Hz; otherwise, it will aggravate the condition of photosensitive epilepsy.
  7. Keep close tabs on the email file size to ensure fast loading. It will prevent cutting into the user’s Internet bandwidth.
  8. While adding GIFs and embedded videos, include a suitable fallback to curb rendering issues.
  9. Use images judiciously without getting over the board.
  10. Test the emails so that they render well across all the major email clients and devices.

Wrapping Up

Remember those times when it seemed impossible to format emails with anything more than an image? And now, we have so many different options to explore and make our emails more fun and entertaining. Besides visuals, you can even use interactivity to add to the visual appeal. Test and see what works best for you.

Put your creative hats on to create email designs that resonate with your email subscribers. It will, in turn, bring you unmatched results in terms of open rate, click-through rate, conversion rate, and ROI.

Featured Image Credit: Provided by the Author; Thank you!

Disha Bhatt (Dave)

Disha Bhatt (Dave)

Disha Bhatt (Dave) works as a Content Strategist at Email Uplers. She is a dentist, who has found her calling in words & technical subjects. She loves to pen down travelogues and romantic short stories in her free time.

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6 Ways to Prepare Your Business for the Upcoming Holidays




The holiday season can be incredibly disruptive, especially for small businesses and their customers. You could either be in a very slow season looking for things to accomplish or so overwhelmed by business that you feel like you got run over by a reindeer. If you haven’t started making preparations yet, you need to start today.

Simple adjustments can help you gain more business or handle a heavy influx of holiday patrons. Here are several ideas you can consider implementing to end the year on a high note:

1. Decorate With Holiday Spirit

Any customer that enters your business will feel the holiday spirit if you’ve got the right decorations in place. You don’t have to go overboard with inflatable pumpkins or flashing Christmas tree lights, but some well-placed decorative touches can really bring the place together. Plus, this makes the workspace festive for your employees as well.

You can choose to highlight the general themes of the seasons or focus on specific holidays. For example, autumn leaves and fall colors can get you well into November. You could also mix things up by putting up ghosts and jack-o’-lanterns for Halloween and switching them out for turkeys and pilgrims for Thanksgiving.

The same can be done for winter. Snowflakes and snowmen will work for the entire season. If you want to get specific, you have Hanukkah, Christmas, and New Year’s decorations to consider.

2. Work Out Employee Vacation Times

Everyone wants to take time off during the holidays, and for good reason. This is one of the best times of year to gather with family and enjoy life together. Unfortunately, some businesses can’t afford to have all of their employees taking time off simultaneously. Your job is to make sure everyone is getting fair time off while still staffing important dates around the holiday season.

How you approach this task is up to you and how you think your team will respond best. You might think it’s fair to let the most tenured employees select their days off first. You could also develop a rotation so that the same people don’t hog the same days off every year. Even a first-come, first-served approach could be considered if you think your team will be OK with it.

Remember that you deserve to take some time off as well. Being an entrepreneur is incredibly demanding and time-consuming. Taking even a couple of days off to enjoy the holidays with family can help you recover mentally and physically.

3. Encourage Calendar Collaboration Among Team Members

To ensure everyone on your team is on the same page with project deadlines, essential meetings and events, and client needs, it’s essential to collaborate on a team calendar. Most calendar software today offers team calendars.

Make sure everyone on your team has access to one another’s calendar so they are aware of when they are available. Then, team members can collaborate to help each other take on things that could otherwise be missed.

Thankfully, there are many collaborative calendar integrations available for teams to utilize in order to maximize their time. By utilizing these tools, teams can work more efficiently together. Therefore, they can minimize the chances of missing deadlines, missing meetings, or making clients unhappy.

4. Make Holiday Business Hours Known

Your customers also deserve to know how your business will operate throughout the upcoming holidays. You should communicate in advance the days you plan on being closed. This way, customers and clients won’t be disappointed when they try to visit, and nobody is there to receive them.

This is extremely important for schedule-based businesses. The sooner you block off certain days, the less likely you will have to reschedule a meeting or appointment that was booked in advance. Clients who have their end-of-year scheduled meetings rearranged or moved at the last minute will not be happy.

Consider sending out an email that details your holiday hours to any customers who have provided contact information to you. Additionally, you could also consider adding a note on your email signature that states when your business will be closed. You could implement this early on, especially for the winter holidays. At the very least, put up a notice on your front door and website that makes the revised schedule known and accessible.

5. Plan Marketing and Promotions

The holiday season is for family and friends, of course, but it’s also a commercial opportunity for businesses. (There’s a reason they call the day after Thanksgiving “Black Friday.”) While you shouldn’t lose sight of what’s most important, your business should be thinking about some promotions to run. The right marketing campaign at the right time can dramatically boost your revenue.

Marketing plans practically write themselves this time of year. Black Friday and Christmas sales are common and desirable. A salon could run cut-price haircut specials on Black Friday for those who want to escape the shopping fray. A mani-pedi promotion could capture the attention of those primping for holiday parties. Put your business’s personal twist on the season, and you’re likely to see sales increase.

What’s most important to prepare for is the increase in business during a holiday promotion. Make sure you are appropriately staffed for busy days with numerous consumers cashing in on holiday deals. If you’re not prepared to handle the business you’ve attracted, you’ll have a blue Christmas.

6. Consider Getting Extra Help

If you’re feeling overwhelmed by all of the business coming your way over the holidays, consider contracting some extra help. Plenty of businesses hire seasonal workers to lend them a hand for a couple of months. Your business doesn’t have to be an exception.

The great thing about seasonal workers is that there’s no long-term commitment. You can get an extra receptionist, hair stylist, or stockroom organizer for just as long as you need. These workers are looking for some extra holiday cash and simply want the additional hours before life returns to normal.

You may even consider contracting some digital help. A webmaster can help you keep your website up and running even with double the online traffic. Your clever marketing strategy could be implemented by a third party so you can focus more fully on your customers.

Closing Thoughts

Of all the above steps, the most important common denominator is to be sure your clients and customers are aware of when your business will be out, so they can plan ahead as well. This will help your business avoid the inconvenience and disappointment the unavailability may cause. Be sure to encourage in-house collaboration on important dates, in addition to collaborating externally with your clients and customers.

Keep your business on the nice list by being prepared for every upcoming holiday, whether it’s the longer holiday breaks in the winter or the shorter holidays throughout the year. With the above holiday preparation planning tips, your business can plan well ahead for this holiday season so nothing slips through the cracks.

Though it’s an extremely busy time for everyone, the holiday season doesn’t have to get stressful. There are so many ways to avoid all of the stress by planning well. The better you work together to prepare, the jollier the holiday season can be for your business and your customers as we head into the 2023 new year.

You might not feel entirely ready for 2023 just yet, and that’s fine. But by taking steps to prepare for the new year now, you’ll position your business to succeed beyond your expectations.

Published First in Calendar. Read Here.

Featured Image Credit: Photo by Quang Nguyen Vinh; Pexels; Thank you!


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Face Supply Chain Disruptions : Work Smarter, Not Harder



How To Start a Business While Living With Your Parents

Supply chain disruptions are nothing new. However, since the beginning of the COVID-19 pandemic, supply chain disruptions have become more common. At first, these issues caused major shortages throughout the country. Now, shortages are still occurring along with inefficient shipping processes.

These issues have forced business owners to struggle with ways to stay afloat. Delays, interruptions, and cancellations have made it nearly impossible to keep up with demand while avoiding wasteful spending.

However, some things simply aren’t within your grasp when it comes to supply chain disruptions. On the other hand, you can work smarter to address them. You’re responsible for how your business responds to these disruptions, and with better approaches, things will run more smoothly.

With that in mind, let’s look at how your business can deal with supply chain disruptions. You can create a sense of hope in this digital world as things slowly start to return to normal and the supply chain issues start to balance out.

Use Data Analytics to Survive Supply Chain Disruptions

Collecting clean data and putting it to use can improve everything from customer service to your marketing endeavors. It can also be used to mitigate the effects of a supply chain crisis. Developing innovative data solutions can keep your business afloat and even help it grow during uncertain conditions.

Different Data Methods for Supply Chain Disruptions

To start using data to your advantage during supply chain disruptions, consider these methods:

  • Take a look at demand trends. You can look at customer orders and purchasing trends over the last year. This will give you a better idea of how much to order and how often to counteract supply chain disruptions.
  • Organize your data. This also makes it easy to look at your current inventory and open order allocations. You can compare your inventory and orders with data provided by production teams or vendors to create a realistic timeline of when things will arrive or when they can be shipped out to customers.
  • Pay attention to demand volatility. People aren’t necessarily hoarding items as they did at the beginning of the pandemic. However, there are still some things consumers are regularly purchasing to prepare themselves for the future. As you look at data relating to the current supply of popular products, as well as data from the manufacturers, it will be easier to keep a steady flow of those products in stock.

While looking at data might not sound like an immediate plan of action during turbulent times, it’s easier to make positive changes and work smarter in the face of supply chain disruptions when you have the right information.

Build Your Brand to Withstand Supply Chain Disruptions

It’s difficult to focus on anything but the supply chain issues affecting so many businesses right now. However, retting over those issues isn’t going to get you anywhere. By shifting your focus and putting your energy into supply chain disruptions, your business can move forward.

Building a brand isn’t easy, which is why it requires a lot of time, attention, and focus. Taking this time to hone in on your marketing is a great way to make your business more of a household name. That kind of brand recognition is exactly what companies need right now to stay afloat when supply chain disruptions occur. You can build your brand awareness and identity (stickeryou dot com), in a variety of ways, including:

  • Defining your company values
  • Understanding your audience
  • Determining what sets your business apart
  • Creating brand guidelines

Once you have a strategy in place to grow your brand, utilize things like logo creation, social media, and special events to grow your name and help your customers understand who you are.

Build Consumer Relationships Despite Supply Chain Disruptions

Even if you’re facing supply chain issues, you can build relationships and establish trust with consumers. Today’s consumers desire relationships with businesses more than ever before, so it’s okay to show the “human” side of your brand as often as possible. That can make it easier to provide positive customer service experiences when you’re facing product shortages and delays.

Communication with your customers is one of the best ways to deal with frustrations over delays and supply chain issues, so be transparent. Make it a part of your identity. When you make sure your audience knows about the issues you’re facing and keep them updated about shipping information (including delays), they’re more likely to be understanding and patient.

Prepare to Handle Disruptions to Your Supply Chain

Supply chain disruptions are all but inevitable. Make sure your business has a backup plan and is prepared to deal with them when they arise.

If you don’t have one already, consider establishing an emergency management center within your business. Once you have a team in place, you can offer them previously collected supply chain data and create a plan of action. This will make it easier for them to create an effective strategy while reducing the risk of miscommunication that’s often associated with supply chain disruptions.

You should also create a backup plan that incorporates the existing suppliers that can adapt with you when disruptions happen. It should also include technology exploration. Tech, such as AI, can make a big difference in the future of your business – even if it forces you to change some of your existing supply chain processes.

Be Patient During Supply Chain Disruptions

Additionally, try to be patient when disruptions occur. This isn’t the first time the world has seen supply chain issues, but they’re more unsettling now since there’s no end in sight. As someone involved in business, take heart in knowing these delays and disruptions won’t last forever.

In the meantime, focus on working smarter, not harder — to navigate supply chain disruptions. By mitigating some of the issues, being smart with data collection, and focusing on boosting the strength of other areas of your business, you’ll be able to get through these disruptions more comfortably. You may even come out on the other side with more resiliency and knowledge.

Featured Image Credit: Provided by the Author; Mika Baumeister; Unsplash; Thank you!

Amanda Winstead

Amanda Winstead is a writer from the Portland area with a background in communications and a passion for telling stories. Along with writing she enjoys traveling, reading, working out, and going to concerts. If you want to follow her writing journey, or even just say hi you can find her on Twitter.

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