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How to Create a Buyer Persona for B2B Marketing – ReadWrite

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To maximize your marketing campaign reach and get your content seen by the right audience, it’s important to get to know your customers.

Where do they go for trusted sources of information? What goes into their buying decisions? Knowing these answers can help you plan whole campaigns that target your ideal customers. The way to do this is to build buyer personas.

How to Create a Buyer Persona for B2B Marketing

A buyer persona, also known as a customer persona — is a customer description based on your actual customers’ demographics, behavior, lifestyle, motivations, and challenges. In a B2B context, buyer personas represent the buyers who make purchasing decisions for companies.

Creating a buyer persona is essential to B2B marketing success.

Creating a Buyer Persona in B2B

The basic steps to building a B2B buyer persona is similar to B2C customer personas, with a few important distinctions. Let’s review the steps to building buyer personas that will help you plan your marketing campaigns.

Step 1: Picking Buyer Attributes

team meeting
When building a buyer persona, you have to start by researching the customers you are interested in targeting.

Decide what attributes matter

There are some important attributes to include in your buyer personas. Because you need to go deeper into your understanding of customers, you will think about their lifestyle, motivations, challenges, and goals. Here are some categories that most marketers include:

  • Demographics: What is their age, location, and company/industry?
  • Career: How long have they been working in the industry, what is their buying power, and what needs to happen in order to make buying decisions?
  • Lifestyle: What are their major work responsibilities and activities?
  • Media: Where do they go for trusted sources of information and networking: conferences, forums, and/or business social media?
  • Motivations/Objectives/Goals: What drives their buying decisions, and what business goals do they have?
  • Brands: What brands or products do they use already at their company? What do they like/dislike about those products?
  • Pain Points/Frustrations/Challenges: What problems do they have that they need help solving? What challenges do they have trying to meet their business goals/objectives?
  • Objections:  What are frustrations they’ve had with related products or services (or with yours)?

Keep the categories above in mind as you move on to the next step, which is to research your existing buyers and companies.

Step 2: Research Buyers

Illustration of mind

When researching your ideal buyer, the first step is to brainstorm which industries and companies your product or service would be a great fit for.

If you are unsure where to start, your company’s customer-facing teams, sales and customer service, have a lot of insights into your product or service’s potential customers. They can tell you a lot about your targeted industries, companies, and current buyers.

‍Once you have a better idea of who your buyers are, you can start researching online. To research B2B buyer personas, visit LinkedIn, which provides an in-depth look at various companies and industries. By looking at employee profiles, you can glean information about how long they’ve been in the industry or in the specific company, what their educational background is, and a lot more.

Consider your channels

‍LinkedIn also has many opportunities for sharing articles, communicating with other professionals in forums, and connecting with others. Listen to what people are saying there, as it can point you in directions about potential motivations, challenges, and problems people in different industries face day-to-day.

‍Because personas are based on actual customers, you need to interview people one-on-one, in small focus groups, or in detailed surveys. Use the attributes you want to include in your personas to help you plan your interview questions. Because you are interviewing business buyers, remember to be professional and mindful of their time.

In addition to interviews, you can use a variety of tools to mine for data including Google Analytics to look at keywords. This will help you learn what buyers are searching for when they find your website.

In addition to business social media, you can also take a look at Facebook or Twitter Analytics to see what topics buyers are sharing and commenting on. You can also look at what brands they are following, and add those to your persona.

Once you have completed the research stage, it’s time to move on to building your buyer personas.

3. Creating the Buyer Personas

Buyer personas for B2B should be business-focused.
Buyer personas for B2B should focus on business motivations, challenges, and objectives.

‍After spending so much time gathering data, you should start to see patterns emerge. You need to segment these buyers by industry and job positions. Then you can put the information together to create 2-6 buyer personas for your marketing team.

Each buyer should have a name and a face to bring your persona to life. For B2B, you can always separate personas by job titles, like Freddie Finance Manager or Imogene IT Manager. By using different job titles, it may help your team picture each buyer when it’s time to do the marketing.

You can get creative in how you present your buyer personas.

  • Design visually appealing, stand-out personas
  • Securely save your persona to the cloud so they are accessible to your team
  • Share your personas by embedding or linking content through Slack channels or emails
  • Annotate images to highlight important attributes of each persona when building your marketing campaigns

Your final deliverable should be visually appealing, shareable with any audience, and in an easy-to-digest format.

Adapt Your Marketing Strategies for Your Buyer Personas

Marketing funnel for B2B versus B2C.
The marketing funnel varies slightly for B2B and B2C, much like your personas. Source TrackMaven

The whole point of creating buyer personas is that it allows you to target your marketing strategies to segmented audiences.

One common use of this is in content marketing. It is easy to create content based on each persona, tailored to where that persona is on the customer journey.

If you are working on content to educate potential buyers in the awareness stage, you can start with your buyer persona and use that to sketch out your content ideas. Let’s look at an example using James Choi’s persona above. Let’s say a SaaS company providing marketing productivity software believes that James Choi is a potential buyer.

Looking at the persona, James gets trusted information from business social media. Let’s say that means LinkedIn.

You know your software provides solutions to problems listed on the persona, so you create videos or infographics related to those solutions. This content should then be promoted on LinkedIn, where it is most likely to be seen by the buyers most like James. This method generates leads and captures your intended audience’s attention.

Use visuals when possible

When you are choosing the media for your potential buyers, keep in mind that that 65% of all people are visual learners, and people will spend 10% more time looking at visuals on a page than text. Visual content marketing is a great strategy for all customers, whether B2B or B2C. You can use a tool like CloudApp’s free screen recorder brings screen capture for Mac and PC, annotated screenshots, and GIF creation to the cloud in an easy-to-use app so you can quickly create visual content.

In addition to providing tools to create customer personas, we help marketing teams:

  • Create eye-catching visual content to capture your audience’s attention
  • Optimize campaign workflows by using screenshots, GIFs, and videos to deliver feedback, as well as share campaign performance and lead generations
  • Find your content quickly with the Visual Search feature
  • Store your customer personas in a tool like Filevine CRM

As your potential customers get further down the buying funnel, you can continue to use personas to plan content that will target them, from white papers and webinars to promoting demos and gated content. Personas allow you to use your deep knowledge of buyers to focus your content on sharing how your product or service adds value to their specific business objectives.

Remember the journey

For many businesses, the end of the buying funnel isn’t the end of the buyer’s journey.

A SaaS model depends on reducing customer churn by holding on to existing customers. Buyer personas will matter even more as businesses reach out to further develop and continue their relationship with buyers. This way, they hold on to current subscribers, even as they nurture and grow new leads.

In this digital age where customers, whether in B2C or B2B, are constantly bombarded with content and advertisements, businesses need to find a way to stand out from the crowd. By using buyer personas, your marketing team can craft messages and content that will capture your audience’s attention and convert them into buyers.

Top Image Credit: tima miroshnichenko; pexels

Joe Martin

Joe Martin

VP of Marketing

Joe Martin is currently the GM and VP of Marketing at CloudApp, a visual collaboration tool. He has more than 13 years of experience of marketing in the tech industry. Prior to his role at CloudApp, Martin was the Head of Social Analytics at Adobe where he led paid social strategy and a research team providing strategic guidance to organizations within the company. He has an M.B.A. from the University of Utah’s David Eccles School of Business, Executive education in Entrepreneurship from Stanford Graduate School of Business, a B.S. in Finance from the University of Utah and a digital marketing certificate from The Wharton School of Business at the University of Pennsylvania. His work has been published in the Associated Press, Wall Street Journal, NY Times, and other top tier outlets.

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7 Ways to Use Marketing Automation for Lead Nurturing

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Email marketing automation example


If you’re like most businesses, you’re always looking for ways to generate more leads and sales. And if you’re like most businesses, you don’t have a lot of time or money to waste on marketing techniques that don’t work.

That’s where marketing automation comes in. Marketing automation is a new and useful development that can make your marketing efforts easier, faster, and more accurate.

By automating certain tasks, you can free up your time to focus on more important things, like the overall vision and growth of your business.

In addition, automated marketing can help you track your results and measure your return on investment (ROI).

So if you’re looking for a new and improved way to generate leads and sales, consider using marketing automation. It just might be the answer to your prayers.

7 Ways You Can Use Marketing Automation to Nurture Leads

So, how exactly can you use marketing automation to nurture leads?

Nurturing your lead base is all about developing an affiliate relationship with them and making them familiar with your brand.

It’s also a time for you to learn more about them through their behaviors.

As a result, you’ll be able to fine-tune your content creation, advertising, sales calls, and so on. And meet your final goal, which is to close sales.

Here’s how marketing automation can be used for lead nurturing in a number of ways:

1. Sending targeted emails based on customer behavior or interests

Example of an email automation flow – by WPForms

Targeted emails are a great way to use marketing automation to nurture leads. By sending customers emails that are relevant to their interests, you can help them get to know your brand better and increase the chances of converting them into customers.

Additionally, targeted emails can help you track the success of your marketing campaigns and measure the ROI.

How does this work in practical terms? What tools do you need?

To send targeted emails automatically to leads, you will need a tool that can track customer behavior and interests. Additionally, you will need a way to segment your leads so that you can send them targeted emails. Segmenting your leads can be done through criteria like job title, company size, or budget. Finally, you will need an email service provider that can automate the process of sending targeted emails to your leads.

2. Creating custom landing pages that are relevant to the leads’ stage in the buying process

Another great way to use marketing automation for lead nurturing is by creating custom landing pages.

These pages are designed to appeal directly to the needs and interests of your leads, helping them move through different stages in the buying process.

This can include offering free trials, guides, or other resources that are relevant based on where the lead is in their buyer’s journey.

Not only can customized landing pages improve your lead nurturing efforts, they can also help you track the success of your marketing campaigns and measure ROI.

To create custom landing pages using marketing automation, you will need to identify the different stages of your sales funnel and your customer profiles.

Social media advertising platforms and search advertising platforms will allow you to create different pages for different campaigns.

If you’d like to automate your campaigns further, then you need to work with a dedicated automation platform or agency.

3. Use a content experience platform

One of the biggest issues with content creation is that businesses crank out endless pieces of content but don’t use it effectively.

The problem isn’t content creation; it’s content distribution and engagement.

You need to repurpose your content or simply share it with the right people at the right time and through the right channels.

And you need to consider which stage of the sales funnel they’re in.

This is complicated in the extreme when you try to do this manually. And this is where a content experience platform (CXP) comes in.

A CXP platform lets you tag your content according to different factors:

  • Buyer persona
  • Stage of the sales funnel
  • Channel
  • Content topic and type

You can then generate landing pages based on different combinations of the above, which increases the chances of conversions to a high degree.

To make this work, you need to rely on a content experience platform and take advantage of a different type of marketing automation – one that is more dynamic and sure to boost your conversion rate.

4. Offering special deals or incentives to encourage potential customers to become actual customers

As any business owner knows, generating leads is only the first step in the sales process. Once you have a potential customer’s attention, you need to find a way to encourage them to become an actual paying customer. This is where marketing automation can be a valuable tool.

By offering deals and incentives, you can give leads an extra nudge that encourages them to take the next step and become paying customers.

There are a number of different ways to go about this, but one of the most effective is to use email marketing. With email marketing, you can send automatic messages that offer special deals and discounts to leads that haven’t converted yet.

This can be a great way to encourage them to take the plunge and become paying customers. Additionally, there are a number of different software programs that can help you automate your email marketing, making it easier than ever to reach out to leads and encourage them to become customers.

5. Using push notifications to capture shoppers who are about to leave your website

Another powerful way to use marketing automation is through the use of push notifications. These are messages that pop up on your customers’ phones or other internet-connected devices, and they can be used to capture potential customers who are about to leave your site.

With a well-designed push notification system, you can send out timely reminders that encourage potential customers to stick around and check out your products or services.

There are a number of different software platforms that can help you set up push notifications, making it easier than ever for online retailers to stay in touch with their customers and keep them engaged.

Other ways to nurture your leads automatically with push notifications is to create triggers for certain behaviors like:

  • The customer is about to exit a window
  • They spend a long time on a page
  • They revisit the same product page or some other page
  • They ‘favorite’ an item
  • They scroll through more than 50% of a shopping page
  • They add a product to their cart but show an intention to leave
  • They’re generally active online
  • They’ve engaged with your ads on social media and so on

Push notifications are powerful because they allow you to stay top-of-mind with potential customers and keep them engaged, even when they’re not directly on your site. And by incorporating marketing automation into your push notifications, you can automatically nurture leads that show interest in your products or services and encourage them to become paying customers.

6. Use a social media automation tool

I’m not talking about typical social media content managers in this case.

Today, you can use serious automation tools to distribute, organize, and publish your material.

Look specifically for social media automation platforms.

On such platforms, all you have to do is create the bulk of your content and upload them using a spreadsheet.

You can then tag or categorize them based on the mood, intention, or type of post you’ve made.

And then have the automation tool automatically assign them to different networks.

They’ll use tags and descriptors to regularly organize your material and post them to Facebook, LinkedIn, Twitter, and other places.

Automation tools for social media require less manual work than regular social network management tools. And they can free up hours of time and work spent a month or even weeks.

7. Leverage email drip campaigns

Another powerful way to use marketing automation is through the use of email drip campaigns.

A drip campaign, as the name suggests, refers to a series of automatic emails that are sent out over time.

They can be used to nurture leads and customers alike, helping you build relationships with people and encourage them to make a purchase.

There are a number of different email drip campaigns you can use, including:

  • Welcome campaigns: These are used to welcome new subscribers or customers and introduce them to your business.
  • Educational campaigns: These can be used to share useful information or resources with your subscribers.
  • Promotional campaigns: These are designed to encourage customers to make a purchase, sharing details about sales and discounts, for example.
  • Behavioral campaigns: These are designed to encourage specific behaviors, such as visiting your website or making a purchase. And they’re based on audience behaviors. For example, a person who views a category of products will be interested in suggestions from the same category.
  • Abandoned cart campaigns:  These are designed to encourage customers who have added items to their shopping cart but then abandon the purchase. You can use email drip campaigns in combination with push notifications to encourage customers to complete their purchases.

The key to a successful email drip campaign is to create emails that are personalized and relevant to the recipient.

This means tailoring your content based on their preferences and interests, as well as using triggers such as website visits or abandoned shopping carts to send targeted messages.

By leveraging drip campaigns, you stand to keep people engaged and get them to convert.

Conclusion

Overall, marketing automation can be a great way to encourage leads to take the next step and become paying customers. By offering deals and incentives, you can give them the extra push they need to make the decision to buy from you.

So if you’re looking for a way to increase sales, consider using marketing automation in your business. It could be just what you need to take your business to the next level.

Featured Image Credit: Carlos Muza; Unsplash; Thank you!

Syed Balkhi

Syed Balkhi

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry.

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Whitelabel NFT Marketplace: Inevitable Need in the Evolving Web3 Space

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Whitelabel NFT Marketplace: Inevitable Need in the Evolving Web3 Space


The NFT industry has become glorious since its market boomed in late 2021 when billions of dollars worth of cryptocurrency were transacted across platforms for these digital assets. While the 2021 NFT boom revolved around pictures, videos, and memes, it also showed that these blockchain entries could do more than back JPEGs and GIFs.

Multiple NFT marketplace ventures demonstrated the power of NFTs by selling various novel NFTs, which have become remunerative business models ever since. Speaking of NFT marketplaces, Whitelabel NFT marketplaces have become a hot topic in 2022 as more beginner-level ventures aimed to make fortunes selling NFTs.

Whitelabel NFT Marketplaces: An Explainer

A Whitelabel NFT marketplace is a customizable solution built and tested beforehand. Such a ready-made NFT marketplace is advantageous for many reasons, the primary one being its quick-to-launch nature.

These solutions are typically created by third-party developers associated with NFT marketplace development firms that help businesses in launching these platforms as a service. Such ready-to-launch solutions favor ventures that look to test their feasibility in the Web3 space or small-scale startups looking to make it big in the domain.

Such platforms can originate from two types of solutions: Tailor-made Whitelabel NFT marketplaces built by firms and NFT marketplace solutions similar to existing platforms.

Must-haves for a Ready-made NFT Marketplace Solution

  • The ready-made NFT marketplace solution should be able to connect to multiple crypto wallets where users can store their cryptocurrencies and NFT assets.
  • Such a solution should be affordable for anyone by ensuring that all complexities involved in developing from scratch are eliminated through intricate end-to-end development.
  • The Whitelabel NFT marketplace should contain advanced security measures, including MFA (Multi-Factor Authentication), Jail Login, and DDoS, that can ensure user safety while using the application.
  • Also, providing multi-currency support is crucial as the crypto world today is more than Bitcoin and Ethereum. A readily-launchable NFT marketplace that supports numerous major cryptos will offer a competitive edge for ventures.
  • Apart from the basic features, a ready-made NFT marketplace solution should have a few unique features that could be a game-changer for a business using it.

Whitelabel NFT Marketplace: What’s Present in a Starter Pack?

  • Crypto Wallet – A Whitelabel NFT marketplace should have a crypto wallet that can support numerous cryptocurrencies and NFTs from different blockchains.
  • Storefront – Such a prefabricated platform should have a vibrant storefront that shows details about NFT assets listed for sale on the marketplace.
  • Smart Contracts – Smart contracts in a ready-made NFT marketplace solution can help to process NFT sale transactions quickly and securely between users.
  • Auction Portal – In such a marketplace, the auction portal can be beneficial for enabling prospective buyers to place bids on NFT items and know live sale updates.
  • Admin Portal – The admin portal in a Whitelabel NFT marketplace application can be useful for marketplace administrators to get analytic data and moderate NFTs before listing.
  • Seller Portal – Such a platform also has a portal for sellers where they can access data relevant to the sales of their NFT assets and other statistics.
  • Search Engine – Another must-have in any NFT marketplace, search engines assist users in finding their favorite NFT collections faster.
  • Filter/Sort Options – These options assist users to refine their search for NFT collections that fit their type and cost preferences.

Business Advantages of a Ready-made NFT Marketplace Platform

While the NFT marketplace platform’s business model in itself provides a lot of advantages for businesses, launching it from a Whitelabel solution only supplements the goodness. As always, a ready-made NFT marketplace solution can be launched easily while incurring economic costs.

The platform can also be customized extensively to suit a venture’s needs which also offers a degree of uniqueness to ventures.

Also, suppose a business wants to have an NFT marketplace similar to an existing platform (Example: OpenSea). In that case, a Whitelabel solution built based on OpenSea’s code can be modified accordingly to fit the needs of the business.

Popular Ready-made NFT Marketplace Solutions

  • An NFT Marketplace Solution, Like OpenSea, is based on the popular horizontal trading NFT marketplace’s model that can be customized per business needs.
  • An NFT Marketplace, Like Rarible, offers governance powers to users, enabling a collaborative business option for people loving to communicate with the Web3 community.
  • An NFT Marketplace, Like Foundation, can be useful for selling exclusive artworks listed after expert checks. Even entering the platform as creators is invitation-based, preserving its nature.
  • An NFT Marketplace, Like Nifty Gateway, can be utilized as a digital art gallery where artworks are listed for sale after curation by experts.

How Viable is a Whitelabel NFT Marketplace in the Future?

While the global NFT market growth is expected to get back to another level in a few years. The surge in startups opting to choose the NFT marketplace model is also expected to grow.

Such levels of enthusiasm mean that Whitelabel NFT marketplace solutions will be in demand for at least a few years to come as Web3 slowly becomes mainstream.

For some experts, the scope for ready-made NFT marketplace solutions will stay on even after Web3 becomes mainstream, as there will always be aspiring entrepreneurs who will not have enough resources or time to conduct funding. Adding experimental startups to the list only increases the demand for such solutions.

Final Thoughts

Hence, utilizing ready-made NFT marketplace solutions (check out blockchainappfactory dotcom) has become prevalent among small-scale ventures trying to make a mark in Web3. The fact that many startups strive to make an impact in the NFT space supports the need for customizable Whitelabel NFT marketplace platforms.

If you are looking to run an NFT marketplace based on any genre and you want to capitalize on the trends, it is always best to opt for a ready-made NFT marketplace solution.

Such platforms are available with experienced NFT marketplace development firms that can launch your business quickly at affordable prices. Benefit from such a readily-available NFT marketplace platform to earn huge recognition in the Web3 world.

Featured Image Credit: Provided by the Author; Thank you.

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How Plum Is Simplifying Real Estate and Vacation Co-Ownership

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Brad Anderson


Everyone looks forward to their upcoming vacations. That’s great and can be a recipe to combat burnout. And make no mistake: People are back to vacationing now that Covid is somewhat in the rearview mirror. In fact, ValuePenguin’s research shows that more than half of all Americans are planning a trip in the near future. However, figuring out where to stay can be a sticking point. For many, vacation co-ownership offers an attractive alternative.

What makes pinpointing the perfect place to hang out for a week so difficult? Despite the proliferation of sites like Airbnb and VRBO, finding budget-friendly lodging in a prime location isn’t always easy. Many travelers end up feeling like they’re not getting the best possible accommodations for their money. As a result, plenty of individuals and families consider purchasing vacation properties or seeking timeshares.

Getting a Break…Without Breaking the Bank

There are problems with both these solutions, though.

Investing in a home, condo, bungalow, or cabin in a tourist hotspot can be pricey. That’s why so many people rent out their vacation properties. Unfortunately, the most lucrative times to rent are during popular times of the year. Accordingly, many property owners give up the opportunity to enjoy their vacation homes during peak seasons.

Timeshares aren’t necessarily a better option, which may be why so many people are unloading timeshare units en masse. Though timeshares seem to cost less upfront, they’re very limiting.

Plus, timeshare “owners” are only owning time. They’re not actually investing in real estate.  Therefore, they can’t possibly profit from a timeshare arrangement, making it a bad choice for budding investors.

What should individuals and couples eager to be able to go to the same getaway vacation after vacation do then? Serial entrepreneur Matt Williamson asked himself the same question a few years ago. His answer became the seed of his startup venture, Plum CoOwnership.

A Streamlined Avenue to Owning Real Vacation Properties

Williamson built Plum so vacationers could get off the “Where should we stay?” rollercoaster permanently through a co-ownership agreement. Property co-ownership is exactly as it sounds: Several people or couples buy a single property together.

For example, four friends may want to buy beachside cottages individually. Yet each friend can only purchase a home up to $250,000. That’s not enough to get close enough to hear the waves, let alone have a great view.

But if they work together, they have the buying power to purchase properties listed in the $1 million range. If they invest in that type of higher-end property, they can each spend 13 weeks there annually while saving.

Not only do they share ownership of the real estate but they have a place to stay in a location they love. And they own the property outright instead of paying a third-party entity for their time.

To be sure, co-ownership is not a new concept. In fact, there are over 2 million co-owned vacation homes. Still, it can seem daunting for groups interested in purchasing vacation homes.

After all, there are multiple considerations, including how to set up a co-ownership group, find the right realtor, and set up fair use schedules. Williamson’s brainchild platform Plum aims to remove the biggest barriers to co-ownership, making vacation property ownership feasible for those interested.

The Plum Approach to Streamlining Vacation Property Co-Ownership

Backed by advanced technologies, Plum serves as the launching pad for aspiring co-owners to realize their vacation home dreams.

Individuals can set up Plum accounts for free to start their journeys. If they don’t have a group in mind, they can advertise for other property investors to join them. Once a group has been set up through Plum, the site’s intuitive system walks the group through the co-ownership process.

Below are just a few benefits for co-owners who leverage Plum.

1. Co-ownership groups can become LLCs through Plum.

Rather than hiring outside legal help, co-owners have the option to let Plum help them form an LLC. The LLC then becomes the entity that officially owns the property.

LLC backing protects individual owners and makes the experience more secure and satisfying. LLC standing also makes it more efficient when setting up a joint bank account that’s transparent to all LLC members.

Though Plum recommends only a few members be given access to transfer funds, full and transparent access to monthly statements and all transactions should be available to everyone.

2. Co-owners can outline their must-haves and negotiables on Plum.

It’s critical for property co-owners to outline everything from house rules to maintenance schedules. The earlier this happens, the fewer surprises are likely to happen in the long run.

The Plum system walks groups through the process of negotiating all responsibilities. Final results are laid out in a document. Ideally, the document will be created prior to bidding on a vacation property to lessen the chance of misunderstandings.

3. Co-owners can bring properties to the table or search on Plum.

When Williamson first began investigating co-ownership in-depth, he realized some people already owned vacation properties. But they were interested in splitting the property into shares to spend less per month on mortgage payments, taxes, etc.

Plum allows those kinds of owners to seek out other owners to form co-ownership groups. For groups that don’t have a property in mind, Plum’s site offers a property search feature. Additionally, Plum can suggest co-ownership-friendly realtors and lenders interested in selling to co-ownership groups.

4. Users can rely on Plum for property financial management.

After investing in a property, co-ownership groups have every reason to keep the property running smoothly.

Plum ensures this happens by including a reserve fund in its original financial projection. Each month, co-owners funnel a certain amount of money into the reserve fund. That way, the fund can grow and support routine and emergency maintenance costs.

Ultimately, the property stays in better shape and co-owners have fewer unbudgeted expenses.

A Plum Future for People Interested in Purchasing Vacation Properties

Although Plum only just launched, it’s gotten quite a bit of notice.

Recently, Plum was featured on Entrepreneur’s Elevator Pitch show. The outcome was a $175,000 investment from Netflix’s former CEO. Williamson and his team plan to use the investment dollars to further improve the site’s advantages for users.

In the meantime, Plum presents an attractive way for people to finally achieve vacation home ownership with less stress. After all, stress is the opposite of what travel should be all about! With Plum, everyone can spend their vacations relaxing in homes that they not only love but own as well.

Featured Image: Pixabay; Pexels; Thank you!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

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