The need for mobile applications is constantly flourishing as users can avail themselves of their tasks effortlessly. In general, there are a vast number of mobile apps, each holding different purposes. According to Statista, 4 million apps are present in the Play Store and App Store.
How to Create an On-Demand Super App like Gojek?
Though the Play Store is stuffed with millions of apps, we generally stick with a few apps for our daily usage. What if there is a single app that provides multiple online services?
These single apps are called, “Super apps” and they are the one-stop app solution that provides varying online services.
Here, we will look at the purpose of Super apps, application development, benefits, revenue model, and types of services you can offer through the app.
An Outline on the Super Apps
A Super app is a consolidation of multiple apps that offer different services. For example, a Super app may contain ride-hailing, food delivery, grocery delivery, medicine delivery, and many other services.
There are many advantages of using the Super apps and one among them is the storage space. Generally, users face the problem of insufficient storage space, which results in deleting a few apps.
With Super apps, users can save the storage space considerably, as they will use the single app for all types of services. To add more spark to this content, let us navigate to the top players in the field of Super apps.
Masters in the Field of Super Apps
The urge for multi-services app development among businesses sprouted from apps like Gojek, WeChat, etc., who are pioneers in the field of Super apps. Gojek is an Indonesia-based Super app that offers different types of on-demand services.
Gojek – An Indonesia-Based Super App
Initially, in the year 2010, Gojek was formulated as a call center company for bike taxi and courier delivery services. Later in the year 2015, the company added four more services which include ride-hailing, online payment, food delivery, and online shopping. As of now, the company offers 20+ on-demand services in different fields such as transportation, food delivery, payments, entertainment, etc.,
WeChat – Chinese-Based Super App
Again, WeChat is a multi-purpose app that is proudly called the “app for everything” in China. The app holds a range of services like messaging, food ordering, payments, and an array of many other services to accumulate the growing on-demand economy.
As of the year 2020, WeChat had over 1.2 million users of different age groups. While an app provides different types of online services, how come users will refuse the app? The idea of upgrading WeChat into a multipurpose app from a messaging app led to an increased user base within a short span.
Benefits Of Developing A Super App Like Gojek
Since Super apps accommodate different services, you will get increased visibility for your business. Also, the secret to increasing the visibility of the app is to include as many services as possible. Keep in mind to include services that are in demand according to the demography.
Adopting a super app solution will assure increased revenue to your business. Since you collaborate with multiple vendors or service providers, you will get commission amounts from each of them, which will increase your overall revenue. Other than revenue from the commission, you will also gain revenue from advertising. Different vendors or third parties will collaborate with you to showcase ads on their services.
In general, businesses aim at gaining higher visibility in a short time, right? With the multi-services app development, you can achieve visibility and gain massive revenue easily.
Next, we shall see the benefits you can provide your users by launching the multi-services app.
Perks Your Users Will Tuck In
With your Super app, users don’t have to juggle between different mobile apps for different services. They can utilize your app for availing multiple services.
No more shortage of phone memory as the purpose of installing multiple apps is eliminated by your Super app.
Without any doubt, users expect services at unbeatable prices. With Super apps, chances of availing services at better prices are high as multiple vendors will compete with each other to grab users. Therefore, users will definitely have the advantage of better pricing through your app.
- Different payment methods
Nowadays, apps come with different options for making payments. Gojek like app provides various payment options that grabs the traction of users. Therefore, if you include multiple payment options, it will be another advantage for your users.
In the next section, you will grab insights on the Gojek like app development.
Preliminary Stages Involved Before Rolling Out Super App Like Gojek
Well, before stepping into a business, it is important to know your audience. Because your business solutions are ultimately going to reach out to the end-users. Hence, a proper target audience analysis is a must.
In order to find out your target audience, you must analyze their demographics. Demographics include details like age, country, education, income, etc.; based on these details, you can focus on sorting out your audience. One of the common ways to find out the target audience is to prepare a questionnaire or an online survey. Other than online surveys, you can also monitor the user base of the competitors and analyze how you can attract them to your business.
It is important to adopt a business model that fits your budget and requirements. For example, Gojek employs a three-sided business model that links customers, delivery persons and service providers. Firstly, the customers will send the service request. The request will be mapped to the service provider. After the service gets ready, the delivery person will dispatch it to the customer. Some of the common types of business models include
- Business-to-Business or B2B
- Business-to-Consumer or B2C
- Consumer-to-Consumer or C2C
To sustain in a business and constantly acquire users, it is highly important to infuse something new into your business. Some of the current trends employed in the on-demand services businesses are contactless delivery, delivery through drones, store pick-up, scheduling delivery services, etc.,
Only by incorporating the current trends into your business, you can keep your business afloat.
App development is a crucial part of your business. The features and functionality of your app will decide the user base and the success of your business. So, you must give high importance to app development.
While developing an on-demand multi-services app, you must pay closer attention to the features and the user interface. Since this is a multi-services app, your users must be able to access any number of services without any issues.
Next comes the feature set of your app. In general, the features of the app will give the best possible experience for your users. Therefore, the selection of features is highly important. We will look at the list of features that are highly necessary for your multi-services app in the next section.
While it comes to multi-services app development, it is a wise choice to adopt the Gojek clone. The specialty of the Gojek clone is that it is a ready-made app and you can make any type of customizations.
Hire service providers and delivery persons
One of the feasible ways to hire service providers for your business is by shortlisting them from freelance websites. You can filter the type of service providers and search for them. Once you have recruited the service providers, you will have to look out for delivery persons.
Try to set up your on-demand business one city at a time to avoid confusion. If your budget permits, you can employ full-time delivery persons. Otherwise, you can employ part-time delivery persons. Other than directly recruiting delivery persons, you can also contact agencies to hire delivery persons.
Crucial features to be considered in your super app like Gojek
The scheduling feature is popular among on-demand services apps. If a user wants to avail of the service at a particular time, then he/she can opt for the scheduling feature.
Tracking is the essential feature that helps users in knowing the exact status of their orders.
The expected arrival time will help your users to know the time of the delivery service. To know the expected arrival time, users will have to enter the location details.
In general, delivery persons may find it difficult to find the exact location of the customers. In order to help them in finding the route, the app has an inbuilt live navigation system.
The delivery person will have to enter the location of the customer and the live navigation system will guide the delivery person.
Revenue channels of the multi-services app
- Commission charges
- Delivery charges
- In-app advertising
Through this detailed explanation of Super apps, you have learned how they can fetch you multiple benefits. From the statistics and other insights, you have realized the need to develop an app like Gojek.
Highly interested in venturing into the multi-services business? This is the ideal time to do so. Good luck.
How to Find a Professional Design Team
A business that wants to grow and scale will need a design team. According to Firstsiteguide, 70% of small-to-mid-sized enterprises invest more in their digital presence. As companies began to move online, the demand for user-friendly software to attract large numbers of customers has increased.
If existing enterprises require designers to create a website or application, startups also hire specialists to develop a product design. Software is essential for sales and recognition, so managers carefully approach personnel selection. If you’re looking for an experienced design team and want to know how to choose the best one, check out the tips for finding the perfect candidates.
When to Look for Designers
The online market is constantly improving, and with new digital features, customers are no longer willing to collaborate on the old model. To avoid losing your clients, you should keep up with innovations: update a legacy interface, introduce new communication ways and think about a payment system. Rapid adaptation gives the company a guarantee of maintaining sales and image.
Selling software needs a convenient and simple design, but only some entrepreneurs decide to improve it. To determine if it’s time to involve a designer in the project, analyze your situation:
- you do not have a selling website design or your product design;
- you are constantly selling your product or service using the software;
- you are not satisfied with your design quality at the moment;
- your potential users are not willing to interact with the content;
- your product design is different from the design of the application.
If you are familiar with these issues, your business needs an experienced team of designers who will analyze the product and create a modern structure for productive work with clients and partners.
Types of Design Teams
Before starting the search for specialists, managers decide on cooperation options. There are two types of employees: in-house and outsourced. Each has its pros and cons, making a choice more difficult.
In-house specialists are full-time employees engaged only in the company’s project. They are fully involved in internal workflows and communicate closely with the team. In-house designers understand the product they work with, its values, and its philosophy. It is much easier for the manager to control the result of such an employee and set new tasks at no additional cost.
In-house designers are well-versed only in a particular industry, so tasks from other niches can cause them difficulty. Also, constant work on one project can lead an employee to burnout and dismissal. The primary in-house designer disadvantage is the expense of sickness and vacation pay. While outsourcing teams only budget for working hours, a full-time employee also counts on vacation pay.
The outsourcing team is specialists who come to the company for a specific project or task. They help businesses free up time for more important things or help with tasks businesses can’t handle. Each outsourcing specialist offers a wide range of knowledge as they constantly interact with different niches.
A significant advantage of companies providing outsourcing or outstaff services is strict personnel selection. They choose only experienced employees and introduce them to the modern features of the digital environment. Outsourced teams do not require payment in the event of an employee’s illness or vacation. If one of the employees falls ill or is unsuitable for your project, they replace them with another in a short time.
The main disadvantage of outsourcing is the price. You need to pay for each hour of work of each specialist, reducing the quality of cost control. Also, you will be unable to assign additional tasks to an outsourced designer in other areas, which sometimes burdens internal processes. Outsourcing workers cannot be trained for themselves, as they come to your company for a certain period and work only on the agreed tasks.
Signs of a Professional Design Team
Meeting future colleagues for the first time can take time to determine their competence fully. Since candidates want to make a good impression, they will highlight their good qualities while glossing over their flaws. Catch the details to avoid falling for this trick and make the right decision.
The portfolio of a professional design team should impress every beholder. And this does not apply to individual works but to the entire portfolio. When selecting candidates, check the quality of each design rather than picking only the best.
To understand your compatibility with potential employees, find a project similar to yours in their examples. If the design team already has experience in your industry, they know how to interact with your audience and hook them for a successful sale. Experienced specialists will tell you about your niche’s design features, what design details they can add to software development, and which ones you should avoid.
If you are hiring an outsourcing team for a project or using an outstaff, you need to determine how these people will interact with your full-time employees. Since designers communicate closely with developers and project managers, they will have to find a common language to understand and support each other. At the interview, ask your future designers about their attitude to working in a team with employees from different departments.
The outsourcing design team is fully responsible for the work specified in the contract. The project implementation is a long, complex process, but the specialist must adhere to the designated deadlines. The ability to self-organize and write a clear action plan to avoid going over budget is an important criterion when selecting web designers.
A person’s design skills, as well as managerial skills, play a significant role in the successful completion of a project. Experienced workers will competently build an action plan, and you will be calm about the timing of work completion.
One of the vital signs of a good specialist in any field is the desire to grow and develop. Progress does not stand still, and the digital environment offers new solutions for IT engineers. Since any leader wants to make gradual progress in their product, they will opt for a designer who wants to learn something new and implement it into current projects.
An experienced worker will make changes to avoid confusing the client and let them get used to the latest software version. Thanks to the constant improvement of the user experience, the business will not only scale but also increase sales.
Where to Find a Professional Design Team
Finding a reliable outsourcing development team is a manager’s first and most challenging task. Many entrepreneurs need help finding professionals with extensive experience in their industry and how to make sure that they are experts.
The best way to search quickly is word of mouth. Ask for recommendations from your friends or colleagues who will tell you the right decision. You can also search the Internet yourself. The most popular sites for designers are Clutch, Dribbble, and Behance. These resources provide complete information about the company, customer reviews, ratings, and examples of work. Having found an attractive offer, you can read reviews about the design team on third-party resources and conclude.
Hiring employees is a responsible job that must be approached with caution. Don’t be afraid to ask questions to learn as much as you can about designers’ expertise. Hiring the right people can build a successful business and achieve your goals faster than your competitors.
Featured Image Credit: Provided by the Author; Thank you!
No Cookies? Retention.com Helps Provide Privacy-First Actionable Data
The ongoing struggle over safe data management continues to heat up. Third-party cookies have had a bad rap for years, and while their future for providing actionable data remains murky, it doesn’t look good.
This leaves businesses scrambling to look for new, more ethical ways to collect and utilize customer data. This is especially the case in an information-first environment that has no intention of reducing the importance of analytics going forward.
Retention.com is a revolutionary e-commerce retention marketing solutions provider that has been sounding the alarm on the demise of third-party cookies for a while now. In response, the innovative brand has developed industry-leading identity resolution technology. This offers timely aid to companies looking for alternative customer data management solutions.
Retention.com has created a unique, user-friendly approach to first-party actionable data. Before considering its impact, though, let’s start with the major issue facing marketers at the moment: the slow but steady death of third-party cookies.
The Delayed (But Inevitable) Doom of Third-Party Cookies
Digital marketing has always relied on cookies. This browser-based form of tracking analyzes basic user behaviors, from dwell time and frequency of site visits to past purchases.
Sometimes brands gather this information directly from a consumer for internal use. Often, though, it’s collected by others and utilized across various other websites without consent — something called third-party cookies.
Third-party cookies are an unpopular form of data collection.
In fact, they’re not just unpopular. They’re unsafe, which is why Google has announced it will phase them out in the name of greater data protection and consumer security. However, the search engine giant has delayed this deprecation process to 2024 (as of the time of this writing).
Even with the delay, the removal of third-party cookies still poses very real concerns for e-commerce businesses. Any company that doesn’t want to be caught flat-footed by the shift when it does finally take place needs to find an alternative to third-party data now.
The Struggle to Capture Actionable Data from Customers
For those who lean on third-party data to market and engage with consumers, the impending doom of third-party cookies is a monumental concern.
Even for those who don’t tap the unsavory data source, it still leaves them with the challenge of capturing customer data first-hand — something referred to as first-party data. Brands can glean first-party data through various tools like surveys and sign-up forms, but these are only effective up to a certain point.
For instance, consider a customer who visits an e-commerce site from their desktop computer. The visitor ignores a request to sign up for their newsletter. They start looking at products and then leave without making a purchase.
They could be at any point in the sales journey. Perhaps they are discovering information on a sales page, adding items to their cart, or even looking for a promotional code. Regardless, if they leave before clicking that all-important “complete purchase” button, they disappear into the ether. They leave no possible way of following up.
To make matters worse, they might hop back onto the site later from their phone, and the company wouldn’t even know that it’s them. The visitor would have to start the purchase process all over again, too, making the likelihood of completing the activity that much lower.
All of this can be resolved with actionable data.
When a brand has basic customer data, it can reserve its clients’ past activity. It then catalogs their preferences and streamlines future purchases. With third-party data on the way out and a cookieless future ahead, though, companies must find effective ways to collect first-party data if they want to boost ROI.
That’s where Retention.com comes into the picture.
Retention.com Streamlines First-Party Data Collection
Retention.com has developed a solution to first-party data collection in the form of its identity resolution software, Reclaim. This addresses a key area of underperforming ROI that the e-commerce retention marketing solutions provider refers to as “abandonment revenue.”
The definition of the term is in the name. When potential customers abandon a sales funnel, they leave unrealized revenue behind. When a company doesn’t have its website visitors’ personal information, it can’t follow up or provide personalized interactions.
Reclaim boosts abandonment revenue as much as 10 times over. The software does this by quickly and effectively tying unidentified customers to first-party cookies. This turns anonymous e-commerce site users into bonafide, real-world individuals.
The ability to identify who is on a site can have a dramatic effect on engagement (and consequentially ROI) by triggering different activities, such as cart abandonment emails and SMS flows. This leads to more browsing and greater dwell time.
One of the key factors of Retention.com’s revolutionary marketing software is its ease of use. Reclaim doesn’t require days of setup and integration. It takes hours to implement the code and proliferate it across an e-commerce site. This creates a quick-and-easy, set-it-and-forget-it solution that businesses can use to start tapping into their abandonment revenue streams. The software is even designed to scale along with businesses as they grow.
No Cookies, No Problem
As third-party cookies continue to die a slow death, every e-commerce business faces the prospect of a dramatic change to the status quo. The question is, which enterprises will be able to find creative solutions to help them operate in a cookieless environment?
Retention.com offers a simple, effective way to outsource the issue of first-party data collection. Its Reclaim software takes less than a day to implement and integrates with countless e-commerce applications.
This fast application leads to near-immediate results in the form of boosted abandonment revenue. Customers begin receiving SMS and email communications through ethical first-party cookie connections that offer personalized messages and encourage results-oriented engagement.
To top it off, the service is affordable, and customers only pay for incremental performance. Retention.com even offers its “Flow Insurance” as a 100% guaranteed refund if clients don’t see their abandonment flow revenue improve.
From the ease of use to its impressive impact, Retention.com’s software solutions are showing e-commerce companies that it’s perfectly possible to not just survive but thrive in a cookieless world.
Featured Image Credit: Pixabay; Pexels; Thank you!
What is Metaverse and How is it Changing AR/VR World?
VR augmented reality has already been a mainstay of science fiction. The idea has been the subject of numerous works of fiction and popular media, but we are finally at the point where it can become a reality.
It’s safe to say that the Metaverse has been the subject of several discussions and arguments. While some see it as the future of technology, others dismiss it as nothing more than a fad. The reality is that the Metaverse is here to stay, and its effects on everything from our mental health to our ability to do our jobs will be profound.
The Metaverse: what is it?
The term “metaverse” refers to a network of socially-connected 3D virtual worlds. It’s defined as a simulated online setting that uses VR augmented reality, blockchain, and social media concepts to create environments that seem very much like the actual world but allow for more nuanced human participation.
Everything can be found there, from sports to conventions to retail therapy. Putting on a headset and logging into the virtual reality portal is the only way into Metaverse.
Moreover, Mark Zuckerberg, creator of Meta (formerly known as Facebook), estimates that it will take five to 10 years for the core features of the Facebook metaverse to become standard.
On the other hand, the Metaverse is growing at an astounding rate.
Even though not everyone has access to them, ultra-fast broadband connections, virtual reality headsets, and always-on online worlds are now a reality.
Now we will examine the two most distinguishing features of a Metaverse platform:
The Metaverse tech would combine elements of vr augmented reality. Space and time in a Metaverse app should feel roughly equivalent to real life.
Visual, aural, and kinetic interaction modalities are all possible in the real world. Similar digital collaborative opportunities are anticipated from a Metaverse platform.
One of the requirements for a successful Metaverse software is that it can function on multiple Metaverse systems (s).
Creating applications for the Metaverse hints at a wide range of untested technology possibilities.
The developers, whether newcomers to the Metaverse or established figures with deep roots, might create either restrictive or flexible features.
Furthermore, there is an abundance of resources that can be used to bring this envisioned future into being. Unreal Engine, Unity, Amazon Sumerian, Blender, and Maya are just a few examples of such development environments.
Learn more about the practical applications of the Metaverse and the benefits it provides by looking at examples from other industries.
According to Bloomberg Intelligence, the Metaverse technology market could be worth $2.5 trillion by 2030, up from a projected $800 billion in 2025.
The sector is getting the outside stimulation and attention it needs to change both vr augmented reality technology and the future. Let’s look at some pioneering initiatives that have led to the development of Metaverse tools.
For example, the Metaverse Rules contain the following:
Only one Metaverse exists. All people should have access to the Metaverse.
The Metaverse exists beyond everyone’s control. The Metaverse must be accessible most of the time.
Most importantly, the Metaverse doesn’t care about your hardware. Both the internet and networks are part of the Metaverse.
When you put on your VR headset, you enter a virtual reality (VR) environment called the Metaverse.
It has enormous potential in many areas, including retail, business, and the workplace. In the Metaverse, real and virtual worlds are fused using tools like VR augmented reality (AR), describing a vision of a linked 3D digital global (AR).
Virtual worlds like Decentraland and online gaming platforms, like The Sandbox, are only two examples of existing metaverses. Participation in the Metaverse is growing at an unprecedented rate in the game industry.
According to Participation in the Metaverse is growing at an unprecedented rate in the game industry according to 65 % of the global population has participated in media extravagance, such as viewing a television show, movie, or premiere within a video game or working together to create a live concert.
Who Uses the Metaverse the Most?
Sixty-nine percent of humans have engaged in social activity, meeting new people, attending a group gathering, or visiting a virtual world while playing a game.
Almost three-quarters (72%) of people on Earth have engaged in some form of financial activity within the Metaverse. This can include the purchase of virtual goods, the purchase of virtual money, the purchase of digital goods from digital markets, or the purchase or sale of other gamers.
Augmented Reality (AR) in the Virtual World
Market leaders like Facebook’s Mark Zuckerberg are betting big on the potential of the “embodied internet” that is the Metaverse. It’s either a virtual reality experience or something that can be brought into your life (via AR).
The popularity of virtual worlds is on the rise, but the actual Metaverse may be the future wave regarding augmented reality.
The most natural way to supply digital content to the human perceptual system is to incorporate it directly into our physical surroundings.
How Does Your Brain Make a Unified Representation to You?
Your brain creates a unified representation of the arena based on information gleaned from your senses of sight, hearing, touch, and movement.
As long as virtual factors are powerfully recognized in your environment in terms of space and time, this is possible with augmented reality, even with reasonably poor visual constancy.
Now that our ability to judge distance (or intensity perception) is refined, it is not hard to believe this.
Augmented reality will inevitably become the norm. It may replace smartphones and computers as the dominant interface to digital content, and it will undoubtedly eclipse virtual reality as the primary doorway to the Metaverse.
Augmented reality may give us superpowers, allowing us to change our surroundings with a finger or an eye.
VR Augmented Reality in the Metaverse
Customers can now bridge the gap between their digital and physical worlds by entering the Metaverse thanks to virtual reality.
We will be able to explore new locations and make reports more accessible to more people by using virtual versions of people, objects, and landscapes.
In a nutshell, it’s an alternate reality where you can do all sorts of things like go to class, work, a concert, or shop without ever leaving your house. Virtual reality allows users to experience events, shop, and learn about new opportunities. Augmented and mixed reality, on the other hand, will open hitherto unimaginable possibilities for enhancing the physical world around us.
There are already add-ons to the XR landscape, such as haptic commenting tools, that will allow us to feel the handshakes and embraces of our contacts no matter where we are physically located.
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