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How To Livestream Your New Product Launch

Published

6 months ago

on

The Do’s and Don’ts of Being a Livestream Shopping Host


Companies must coordinate a successful product launch when bringing a new solution to the market. In the past, this meant hosting a live event or buying advertising space on television or in industry-related magazines. However, today’s digitized world calls for a more engaging product launch experience that allows both loyal customers and prospects to learn more about the solution and interact with the company in real-time.

Livestream product launches are a great way to increase brand visibility and drive sales. With video marketing strategies only rising in popularity, it is a no-brainer to continue this trend. Research by Wyzowl shows that 88% of people have been convinced to buy a product or service after watching a company’s video. In addition, the same study reports that 73% of people prefer learning about new products from short video content rather than text articles.

While prerecorded video content is already successful, livestreaming adds something fresh to the mix. It allows creators to hear from their customers directly, answer their questions, and drive home their company’s core values live. In addition, Livestreaming will enable viewers to feel more connected with the brands they support and create an incentive to buy their products.

But to create a successful livestream product launch, long-term planning is a must. It takes a strong marketing campaign, a catalog of content, and confident use of today’s technologies to try this new avenue of promotion.

This is your step-by-step guide to streaming your product launch to the world successfully.

Part I: Before the Stream

Research Your Target Audience

The first thing you need to do when planning your livestream product launch is to research your target audience. Analyze your already existing followers, as well as the personas you are planning on targeting.

From online behaviors to everyday habits, gather as much data as possible by asking specific questions. For example, where do your prospective buyers shop? What are their favorite social media platforms, and at what times do they scroll? What kind of content keeps them engaged?

The more answers you have to these questions, the better prepared you will be to plan out your stream.

Pick Your Platform—or Platforms!

Now that you know who your target audience is and where they go to consume content, it is time to pick the platform that will most effectively reach this audience. Again, brands have many options, and most social media platforms have a livestreaming component.

Pick the platform where most of your followers gather and connect daily. You want to ensure that your livestream is convenient and comfortable for them to access. Choosing a livestream platform that fits your brands overall messaging is also essential. For example, if you are promoting a product for the entertainment space, Twitch could be a great choice. If you are launching a solution for B2B companies in the tech world, try LinkedIn Live.

What if your audience is spread out across several social media platforms? Multistreaming is an excellent solution for companies that want to expand their reach to every medium possible. Livestreaming applications that support multistreaming, like Switcher Studio, allow brands to share the same live feed to multiple channels simultaneously, including Facebook Live, YouTube, Twitch, and more. One study shows that 65% of live-stream companies who livestream have also had multi-streamed before. An integrated solution like this means you do not have to choose.

Schedule Your Stream and Work Backward

It’s time to pick the day and time of your livestream product launch. First, you want to ensure you go live when your followers are available and engaged. Next, pay attention to your prospects’ time zones and align them for a successful worldwide stream.

You also want to ensure you give yourself enough lead time to promote and market your virtual event. (We will go over this next.) Make sure you budget time to tease the event, prepare new content, seek out PR opportunities, and promote the livestream product launch. It is never a good idea to rush into any event, so give yourself enough time to plan.

Of course, you do not want to tease your audience for too long. Setting a product launch date three months in advance could cause your followers to lose interest or, even worse, forget about your livestream altogether. Strike a balance between creating anticipation and keeping your audience actively interested in your big launch.

Once you have nailed down a streaming date, work backward before building your marketing campaign. Use a social media scheduling tool to organize your promotion ideas. For example, decide when you want to announce the event and highlight specific days each week to share more information with your audience. This is called a breadcrumb approach.

Think of a breadcrumb as a new detail regarding your event or product. The whole point of this approach is to continue giving your followers something to look forward to so they care about your livestream launch until the day of the stream.

Build Your Marketing Campaign

Building a successful marketing campaign for your livestream launch means promoting your event through every available resource. From pay-per-click (PPC) ads to influencer marketing, there are various ways to boost your event’s visibility.

First, you should think about creating organic content that highlights the value of your products and services. From short videos to infographics, successful organic content should inspire your prospects to engage with your brand without needing paid ads or sponsored content (although these outbound marketing tactics can work great with organic content marketing).

Next, consider submitting any pre-launch materials to media outlets for press coverage. PR campaigns are a great way to increase brand visibility and boost RSVPs before a livestream event. Send press releases and organic content regarding your new product to the leading publications in your industry. A mention in an article or an exclusive interview can go a long way in turning your executives into authentic thought leaders.

Media outlets are not the only ways to cross-promote your launch to new audiences. Enlist social media influencers, colleagues, and industry opinion leaders to shout out your event and return the favor by posting about their work on your company profile. You could even invite a particular guest host to join you on your stream, providing an attendance reach that exceeds your company’s follower count.

Lastly, optimizing your marketing efforts by investing in some PPC ads is always wise. These are especially effective for reaching personas unaware of what you are offering the market.

Brand and Outline Your Stream for Success

You want your livestream to look and feel professional; you are trying to sell your new product, after all. In the past, small businesses did not have the industry-grade equipment or editing tools necessary to make their live feeds look polished. Luckily for them, the tides are changing now — nearly everyone has a pro-quality camera right in their pocket.

Today’s livestreaming applications allow companies to brand their streams with customizable features. For example, you can pick custom colors, personalize your layout with a logo, and even incorporate multimedia elements like countdown timers and polls.

Many brands take this customization one step further by using multi-angle streaming techniques. Using multiple iOS devices, livestreaming software can link different video sources to give viewers a look at your product from every angle. Test out these features to set your stream apart from your competitors.

Pay as much attention to the content flow of your launch as you do to what it looks like. Make a bullet-point outline of the different segments of your livestream and set up CTAs throughout the show to keep your viewers active and engaged. Lastly, ensure that you leave room for audience participation and Q&A sessions. Find the right mix between preparation and spontaneity.

Part II: During the Stream

The day has arrived, and you are ready to air your livestream product launch. But, before you press the “stream” button, ensure you set yourself up for success.

Double-check that your iOS devices are fully charged and that your Wi-Fi connection is strong. Test your lighting and sound before you air, and have your graphics and prerecorded content on file and ready to use. These tips may sound obvious, but forgetting one of these “obvious” steps will substantially reduce your production value and reflect poorly on your brand. In addition, 67% of livestream viewers say that video quality is most important when watching a live feed, so pay special attention to these little details.

Once you are live, the show must go on. It is time to put on your hosting hat and confidently showcase your new product. To do this, you must remain observant of each facet of your stream. This includes your comments, editing tools, and the live feed that your viewers see.

First, make sure that you interact with your participants. This means answering questions in the comments section, giving shoutouts to excited viewers, and giving them specific CTAs throughout the show. Try to personalize your interactions, so each viewer feels seen, and create an avenue for them to learn more about your company post-stream—this is best done by providing them with a way to schedule a one-on-one call. The more connected they are to your brand identity, the better.

Keep things fun and flowing by editing your livestream on the spot. A few platforms allow businesses to change layouts, add prerecorded content, and switch camera angles live. So don’t be afraid to switch things up and show your viewers a different side of your newest venture.

And speaking of fun, who doesn’t love a good surprise? Keeping a surprise or two in store for your audience is always wise. Build more incentives for your viewers to turn into buyers by offering a special on-air discount, early-bird access, or even promoting a livestream exclusive giveaway.

Part III: After the Stream

Once your stream is over, many opportunities remain to optimize your product discoverability and conversions. The best part about livestreams is that they can be archived for later use. Successful marketers repurpose their 1- to 2-hour streams by cutting them into bite-sized content assets for platforms like Instagram and TikTok. This strategy increases your stream’s longevity and proves the value of your solution to users who did not watch the stream when it aired.

Of course, you will want to nurture your leads immediately following your product launch event. One easy way to keep the momentum going is to send an individual email newsletter to your viewers that ties to the livestream—including screenshots from the stream, references for funny moments or flubs, and other highly personalized references—and ends with a CTA that leads them directly to a purchase page. It could also include a discount code or a special thank-you gift.

Use this guide to begin planning your first (or next) livestream product launch. Whether you are new to the game of streaming or completely comfortable with the tech, allow yourself to get creative with this marketing strategy. Creativity is vital when bringing a new product into the market, and a well-planned livestream could be the perfect introduction.

Featured Image Credit: Photo by Pixabay; Pexels; Thank you!

Nick Mattingly

Nick Mattingly, CEO, and Co-Founder, Switcher Studio
Nick is a livestreaming and social video expert and leads the Switcher Studio team as CEO, and Co-Founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond and has garnered features in TechCrunch, USA Today, Inc. Magazine, and BBC. Nick is a FastCompany contributor, and also a member of the highly competitive Endeavor Entrepreneur network.

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The Future of Calendars: Predictions and Trends

Published

3 hours ago

on

03/31/2023

By

Calendar


We live in a world where online calendars are a part of our daily lives. No matter how diligently you use an online calendar, you’re still benefiting from it. For instance, you might be reminded to send a birthday card online, schedule events or business meetings, or block out your day.

It is important to realize that online calendars are still a relatively new productivity tool that is rapidly developing. As a matter of fact, your online calendar is becoming more of a personal assistant that will advise you on how to spend your time best. But, there is so much more than calendars are capable of in the future, such as the following predictions and trends.

Solving scheduling problems.

“So far, it looks like the reinvention of the calendar will happen in two phases,” notes David Pierce for Protocol. “First, users will get access to a new set of tools, integrated with Google and Outlook calendars but opening up lots of new features.”

After that, calendars will be turned into a standalone service if they prove successful. In the same way, Slack is to email, Zoom is to a desk phone, and Airtable is to Excel, all these companies hope to be to your Outlook calendar, he adds. “Time is money, all these calendar companies will argue to investors and customers, and we’ll save you both.”

“We’re only at the beginning of the first phase, though, and still attacking the first problem worth solving: scheduling. How about one solution? It’s as simple as speeding up the process.

Superhuman, for example, scans emails for dates like “next Friday” and lets users send invitations accordingly. Scheduling is, in essence, an email problem. As a result, it should be available as an email solution as well. In a similar vein, Vimcal, often referred to as “Superhuman for calendars,” is a new app that focuses on speed, and CEO John Li said most people want meeting creation to happen lightning fast.

Calendar is another option if you want to speed up the scheduling process. The Find a Time feature in Calendar allows you to schedule with others quickly. Using multiple calendar users, create events based on their availability and see when they are busy.

Chatbots will be able to organize your meetings.

Professional life has become quite complicated following the pandemic. For example, working remotely from home isn’t as straightforward as it seems. Many of us find it hard to keep up with the increasing demands on our time.

At the same time, the number of American employees working remotely is expected to increase to 36.2 million by 2025. So, we’re going to have to get used to these new working conditions. Thankfully, technology can save the day.

The majority of the time, work involves scheduling meetings and being on time. In order to make your life easier, you can use a chatbot to help you set up meetings. Chatbots can still be useful as an additional meeting planning tool, such as SharePoint calendars.

You can also schedule meetings using Messagely or TARS. It is also beneficial to manage teams remotely and track their time by using a time tracker. It is possible to balance work and life with the help of these chatbots.

Chatbots and software powered by artificial intelligence also show great promise for helping businesses become more productive and profitable. For example, a phone validator app checks the validity, type of line, network carrier, location, etc., of the line to improve productivity.

These chatbots can handle scheduling and organizing meetings while you focus on other important tasks.

Calendars will become even more intelligent.

Smart calendars or intelligent calendars collect every schedule or action to boost productivity and simplify management using intelligence or automation. Using an intelligent calendar will help you establish boundaries between your personal and professional life.

As well as blocking time, you can reduce the time spent on certain tasks manually. Your ideal workweek can be automatically scheduled and managed using a smart calendar. Besides scheduling tasks, you can use an intelligent calendar to increase efficiency and reduce human dependency.

It goes without saying that an intelligent calendar can enhance productivity and save you time. In an effort to streamline meetings, increase event aggregation, and reduce time wastage, intelligent calendars have become a necessity due to the following:

  • Notes can be jotted down in the calendar to help keep track of important information and deadlines.
  • Synchronize your personal and work calendars.
  • It is possible to get information from smart notes that will help you determine what actions to take.
  • Organizes all your meeting invitations
  • From the app, you can get relevant information about the weather, traffic, and drive times.

With Motion, for example, you can always know what to do next. It creates a day-by-day schedule based on meetings, giving you a minute-by-minute overview. Trevor AI is another AI calendar app that helps you organize your day by keeping track of your lists of tasks to do; this AI calendar app puts one task at a time so that you work more efficiently.

Furthermore, Calendar can provide smart suggestions on when, where, and who to invite when scheduling meetings. It’s not magic. With artificial intelligence and machine learning, Calendar can create a unique scheduling experience for you.

Finally, intelligent calendars can help you become less distracted and more productive.

If you block out 8:30 a.m. to 11:30 a.m. in your calendar for undisturbed work, quiet time is from 8:30 am to 11:30 am. Your calendar will automatically block out this time instead of creating a recurring event.

During this time, you may find your calendar automatically disables distractions like email and social media notifications. It’s possible that your calendar will determine when you’re most productive as well. As such, if you fade out every 50 minutes, you’ll be reminded to stretch and take a break.

And, that’s just scratching the surface. Considering that the size of the global artificial intelligence market was $136.55 billion in 2022 and is projected to increase by 37.3% from 2023 to 2030, calendars will continue to become more and more intelligent.

The AR calendar will bring your calendar to life.

It’s true that some companies have been using augmented reality (AR) to make plain old paper calendars more interactive for the past several years.

As an example, once you download an app, you just need to point your phone at a calendar image and tap the screen. Using AR, Tengo Interactive created an airport calendar that provided users with a behind-the-scenes view. Other companies have created wall calendars that utilize augmented reality to explain their entire product range.

By 2028, the AR market is expected to reach $97.76 billion. Due to this, augmented reality calendars and marketing opportunities will continue to expand rapidly.

By using this technology, you will be able to walk through a property in virtual reality. From there, you might be able to make an appointment with the realtor if you like what you see.

If you are planning a trip to the Grand Canyon, you could experience the destination before booking the trip. Or, you could view local restaurants, salons, or museums. You then have the option to make reservations or book tickets and have them automatically added to your calendar.

Use ChatGPT prompts to manage your time.

On November 30, 2022, ChatGPT was launched, which quickly sent the internet into a frenzy. Just one week after it was launched, OpenAI’s chatbot reached 1 million users. It also gained 57 million users in its first month and is supported by Microsoft’s $10 billion investment in Open AI.

Still not impressed? After two months of launch, ChatGPT reached 100 million monthly active users, making it the world’s fastest-growing consumer app. And some people have even dubbed it “the best AI chatbot ever released to the general public.”

As a result, it would be remiss of us not to mention ChatGPT. Furthermore, the app deserves its own section due to its popularity.

But, what link is there between ChatGPT and calendars?

In particular, Chat GPT can help you locate open times on your calendar for dental appointments or team meetings. In order to fix this problem, you might write a prompt telling it what your schedule looks like for the week and ask for a reorganization.

As well as scheduling meetings and appointments, ChatGPT can keep track of deadlines and deliverables for event managers. ChatGPT’s natural language processing feature enables event managers to input their requirements and view their schedules on a calendar.

Some of your chores will be taken care of by your calendar.

“Online calendars aren’t merely more useful than their paper peers,” writes Howie Jones in a previous Calendar post. “Today’s top calendar apps can recognize and prevent double-bookings.” Others can adjust meetings across time zones.

But, over the next decade or so, how much more will online calendars be capable of?

“While I wouldn’t hold out for magically tackling your chores for you, there are many more online calendars will be able to do by 2030,” Howie adds. You may see the following upgrades:

Book travel.

As your calendar continues to evolve, your reservations will be made for you. How? Several popular online calendar apps will integrate airlines and hotel services. From the same app, you can decide when and where you want to go.

Scan and plan.

Let’s say that you walk past a flyer or a billboard advertising a local event. Rather than scanning down the information, why not let your calendar app copy it down for you?

Suggest nearby events.

You can use your mobile device’s location tools to find out where you are. Your calendar app will then show you all events within a specified radius when you choose the day and hour. As long as it knows your preferences, it won’t suggest a roller coaster park if you hate them.

Tend to your home.

Google Home and Alexa will soon be able to connect with your online calendar, so you can schedule actions for each device connected to your smart home network.

Maintain your vehicle.

Changing your car’s oil and rotating its tires should be done every few thousand miles. Using your calendar app, you can keep track of your mechanic visits and schedule future appointments. With the help of an app like Google Maps, it will alert you when you have reached your mileage threshold. The app will suggest a highly-rated mechanic if your current mechanic is unsatisfactory.

Published First on Calendar. Read Here.

Featured Image Credit: Photo by Samson Katt; Pexels; Thank you!

Calendar

We are Calendar, trying to make the world a much more productive place. Check us out online at https://www.calendar.com.

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Top 10 Software Development Companies In Chicago 2023

Published

9 hours ago

on

03/31/2023

By

Jigar Agrawal


Finding top software development companies in Chicago is never an easy choice. Chicago is a significant technology hub, and there are thousands of companies that have offices in this region. This makes choosing your partner difficult. But not from now. If you stick through the end of this article, you’ll know the software development companies you should approach whenever you need any services.

List of top 10 Software Development Companies in Chicago For 2023

1. eSparkBiz

eSparkBiz is a software development company with multiple decades of experience in serving international and local clients. The company has multiple offices around the globe and offers hiring models that are suitable for customers of all sizes.

It offers services like digital transformation, software development, web app development, mobile app development, AI/ML, Data Science, In-depth Analytics, IoT, and Blockchain development. This company is a one-stop solution for all your software needs, and you’ll get the best solutions from their experienced staff.

eSparkBiz also provides end-to-end product development and maintenance for startups. So, if you’ve got a great idea, give them a ring and get it transformed into a business with their expertise.

2. Forte Group

Forte Group is a large software development company from Chicago with 22 years of industry experience. The company has more than 900 software professionals working on different projects and technologies for their global clients.

The company provides product management, QA, Ecommerce Strategy, and enterprise software engineering services. Forte provides end-to-end product development and maintenance for customers around the world from its ten global office locations.

3. Highland

Highland is another company on this list with multiple decades of experience. It assists organizations in developing, designing, scaling, and customizing digital goods, experiences, and companies that benefit others. It has an extensive portfolio of projects, and till now, it has helped its clients launch over 350+ ground-breaking products.

The company provides innovative business solutions and helps companies with digital transformation and innovation needs.

4. Launchpad Lab

Launchpad lab is a team of digital product specialists who collaborate with you to change your company by using the relevant services, talents, and technology. The company provides a wide variety of services like web app development, mobile app development, UI/UX design, product strategy, and salesforce development.

If you want to work with the best and most futuristic technologies, the team at Launchpad lab will surely help you. Moreover, the company has already built and maintained futuristic solutions since 2012 for companies around the globe.

5. Vault Innovation

Vault innovation is a custom software development company that provides end-to-end software engineering services. It has helped numerous business owners launch their exciting digital products and leave competitors in the dust.

The company provides various development services like Technical architecture, Backend Development, Frontend development, QA testing, and project management too.

Vault innovation also provides flexible hiring models that help you leverage the best while keeping costs in control. Whether you are looking to build an entirely new product or enhance an existing product, Vault innovation has the skilled developers to turn your requests into features.

6. Neologic

Neologic was founded in 2008, and since then, it has provided multiple software development and engineering services to global clients. Its services include process consultation, product management, and software support and maintenance over and above the core development services.

It follows a three-step process for software development and helps clients globally. Neologic consultants start with deep research on your problems and understand the core needs. After that, they design the end-to-end solutions and chart out the plans, and begin developing software that helps your business.

7. Plego

Plego technologies is a software consulting company with multiple offices around the globe. It provides services like web development, eCommerce store development, AI/ML products, and many more things.

Plego has been in the software development business since 2002, and by now, it has worked with large corporations like Berkshire Hathaway, Apple, Samsung, Intel, etc.

The company offers multiple hiring models, so you can choose the one that provides maximum efficiency for your investments, and you can always change the hiring models as you advance.

8. Atomic Object

Atomic Object is a custom software development and consulting company for all your technical needs. It provides services like web development, mobile development, IoT software, Desktop applications, and Cloud migration too.

The company works with the latest technologies like Android, Swift, Azure, React, AWS, NodeJS, and many others as and when its clients require it.

9. Caxy Interactive

Caxy Interactive is one of the oldest and top software development companies in Chicago. It was established in 1999 and has been based in Chicago since then. The company provides services like web development, analytics, and design for global customers.

10. SimForm

SimForm is a unique digital engineering and solutions provider. The company provides services in four main sections such as product engineering, cloud, and DevOps engineering, Data engineering, and Quality engineering.

If you want to build exceptional products with an extensive team, SimForm is the way to go. It provides project management, design, development, performance testing, and app management services. SimForm started in 2010, and by now, it has helped clients of various levels right including startups, public companies, Fortune 500 companies, WHO, and NGOs too.

Conclusion

Whether you are looking for an experienced and reliable solution provider or you are looking for an innovative and experimental software development company, you have all the best options in this list. So clear your requirements, and head to any of these software development companies in Chicago to build the best technological products for your needs.

Featured Image Credit: Provided by the Author; Thank you!

Jigar Agrawal

Jigar Agarwal Digital Marketing Manager @eSparkBiz, Passionate about anything related to Digital Marketing. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation. He help every SaaS Development companies to improve their ROI.

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Best Moz Alternatives of 2023

Published

15 hours ago

on

03/30/2023

By

SemRush and GritDaily


Every entrepreneur and small business owner needs to get SEO right if they want to be competitive in both the online and local markets in which they operate.

Making sure your website gets seen by the right people—your prospects—at the right time—when they’re ready to buy—is just the first-level challenge. You also need to make sure your site is optimized for local search traffic and ranking well organically to prospects who are in an earlier stage of the buyer’s journey.

To solve those business website challenges, many owners and entrepreneurs turn to reputable online SEO tools. For many years, Moz has been considered to be at the top of that list.

Moz and What It Can Do for Entrepreneurs

Moz Pro is a suite of SEO tools that includes keyword research, site audit, rank tracking, link building, and much more. One of the first SEO tools to hit the market, Moz Pro remains quite popular with businesses of all sizes.

However, some find Moz Pro to be prohibitively expensive, and many find its value—that is, what it offers in exchange for those high prices—to be less compelling than some of its competitors. While it does offer a free plan, that level provides access to limited features. Additionally, many users find the UI/UX (user interface/user experience) non-intuitive, with a steep learning curve.

These are just a few reasons why entrepreneurs might want to seek a different alternative to resolve their SEO challenges. In addition to tools offered by search engines, such as Google Search Console (a free tool that Google offers to help monitor site performance, indexing issues, and more), consider some of the Moz alternatives we’ve listed below.

1. Semrush

Semrush is a comprehensive suite of SEO tools that offers keyword research, competitor analysis, site audit, backlink analysis, and more. Like Moz, it will help you research and analyze keywords, including search volume, related keywords, and more.

Both sets of tools also help you choose keywords that are accessible and competitive, but SEMrush helps you assess how many links you’ll have to build in order to rank for that specific keyphrase. While Moz offers ranking data for results from Google, Bing, and Yahoo! Search engines, SEMrush only provides Google data.

SEMrush may also provide more help in the field of social media analysis with SM content optimization, management, and performance analysis tools. It offers a free trial, plus a free version with limited functionality as well as three paid plans.

Click here to try Semrush for free for 14 days.

2. Ahrefs

A popular SEO tool, Ahrefs offers keyword research, site audit, competitor analysis, backlink analysis, and more. Ahrefs lets you audit your own site for top keywords and performance, backlinks and anchor text, overall domain performance, and competitive domains.

Many users find the Ahrefs interface to be more simply designed and intuitive to navigate and use. It also provides robust domain data, including estimated domain traffic with the ability to view changes to a site’s performance over time.

Ahrefs will also show you keyword research data for ten search engines, not just Google. Like SEMrush, it lets you know how many backlinks you’ll need to build in order to rank well for selected keywords. Websites can use a free Webmaster tool’s version, or you can sign up for one of four paid plans.

3. Raven Tools

Raven Tools is a suite of SEO tools that includes site audit, keyword research, backlink analysis, rank tracking, and more. Users rank it especially highly for its keyword analysis and SERP (search engine results pages) rank tracking. Unlike some other alternatives on our list, it doesn’t offer a free version, but it does provide a free full-feature trial for seven days.

As part of its suite of tools, Raven Tools gives you access to SEO audits, on-page SEO analysis, SERP analytics, and page speed data. In addition, you can find tools for keyword tracking, backlinks tracking, and paid ad tools. With five paid plan levels from $50 to $480 a month, you can find the package that suits your business site’s needs.

4. Majestic SEO

Majestic SEO provides a backlink analysis tool that yields information on backlinks, anchor text, and referring domains. That’s the primary difference between Majestic and Moz. Whereas the latter site aims to provide a fully featured suite of SEO tools, Majestic is aimed at a narrower slice of the market. It does backlink analysis very well, however, including analysis of top incoming backlinks, tools to help you build more incoming links, comparison tools for your competitors’ domains, and other relevant metrics such as anchor texts and referring domains.

There are no free versions (and no free trial offers either, for that matter). Majestic SEO does offer three paid plans, which doesn’t provide as much choice as other sites we’ve profiled here. However, if you’re looking for help with your backlinks, it’s definitely one to consider.

5. Screaming Frog

Screaming Frog SEO Spider is a site crawler that helps you identify technical SEO issues on your site. It manually analyzes each page on your site for broken links, duplicate content, missing title tags, and much more. You can also connect it with your Google Analytics account to get the most out of the data your GA account generates for you.

Unlike many of the other Moz alternatives here, which operate on an SaaS web-based model, Screaming Frog is a desktop program for both PCs and Macs. It offers a free version and a single paid version that costs about $260 for a license that must be renewed yearly.

6. BrightLocal

BrightLocal provides a targeted set of tools that help you manage your local business listings, monitor customer reviews, and track your local search rankings. It’s a good choice if you’re looking primarily for local SEO and reputation management tools, with access to local SEO and Google business profile audit reports.

BrightLocal offers a two-week free trial with access to all features, as well as three paid levels to its all-in-one suite of tools. In addition, you can pay-as-you-go for access solely to its Citation Builder tools, starting at $2 per website, including submission to hundreds of sites, removing duplicate listings, and repairing errors in existing listings.

7. SpyFu

SpyFu is a competitive analysis tool that provides insights into your competitors’ SEO strategies, including their organic search rankings, paid search campaigns, and more. If you’re mostly in search of tools for competitor analysis, rank tracking, and domain comparison functionality, SpyFu is a good alternative to Moz Pro.

SpyFu offers both a free trial and a free version, as well as three paid versions that let you run customized monthly reports.

The Bottom Line

If you need a comprehensive set of SEO tools but Moz Pro is a little out of your price range, or more than what you need, there are lots of Moz alternatives you can choose from. Consider exactly what SEO needs your site is currently experiencing before you choose an alternative SEO tool to try. For example, if competitor analysis is more important to you, look at Ahrefs or SpyFu. If you’re more concerned about local SEO and SEM, consider BrightLocal.

Check for a trial period or a free plan in order to test out the interface and UX generally, since you’ll want to pick an option that feels intuitive to use and that you can navigate with relative ease. Make sure the plan you’re considering meets both your business needs and your budget. That’s the best way to make sure you’re using the right SEO tools for your business and website.

Published First on GRIT DAILY. Read Here.

Featured Image Credit: Photo by Oleksandr Pidvalnyi; Pexels; Thank you!

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