Like many emerging technologies, blockchain is still trying to find its footing in the business world. But this hasn’t stopped startups from embracing the technology and working to bring it into the mainstream.
If you’re one of these startups or simply interested in learning more about blockchain marketing strategies, you’ll want to read on. This post discusses some of the best ways to market your blockchain services.
1. Design A Modern Website
The first thing you’ll want to do is design a modern website. This website should be easy to use, and it should look professional. More importantly, it should explain what your blockchain service is all about. You should have a clear mission statement outlining your goals and value proposition.
Make sure to list all of the features of your blockchain service so that people can get a good understanding of what makes you unique. And don’t forget to include contact information so that people can reach out if they have any questions.
2. Educate Your Visitors
It’s no secret that blockchain technology is revolutionizing business and finance. However, many people still don’t fully understand what it is or how it works. Start educating your audience about the basics of blockchain technology and why it matters.
Keeping an up-to-date blog is a great way to do this. You can write articles that explain the technology in layman’s terms and discuss how it’s being used in the real world.
For your more experienced visitors, you can delve into the more technical aspects of the technology by sharing a white paper or e-book. This will show them that you’re a credible source of information and serious about your work.
You can also hold webinars and live Q&A sessions to answer any questions people may have, a great way to engage with your audience and help them understand the technology.
3. Make Use of Social Media
Speaking of engagement, social media is a great way to reach many people in a short amount of time.
But when it comes time to decide how to market your blockchain startup, not all social media platforms are made equal. Twitter, LinkedIn, and Reddit are the most popular social media platforms for fintech startups.
Discord has also become a popular platform for blockchain startups. It’s essentially a chatroom where people can discuss all things cryptocurrency. It can be a great place to find potential clients and partners.
What To Post?
When it comes to what to post, you have a few options. You can post about your latest developments, share articles about blockchain technology, or host Q&A sessions on social media. You can also post infographics and images that help explain the technology.
Whatever you do, make sure to be consistent with your posts. Post regularly, brand every post with your company’s logo and use relevant hashtags. This will help you reach a larger audience and build brand awareness.
4. Use Bounty Advertising
The crypto and NFT communities are always on the lookout for new and innovative projects. That’s where bounty advertising comes in. Bounty campaigns are bound by smart contracts to reward people for completing specific tasks, such as promoting a project on social media or translating the white paper into another language.
In return, participants are rewarded with tokens from the project. This form of advertisement is a great way to get your project in front of both small fish and whales while generating some buzz.
You could also opt for more traditional forms of paid advertisement, such as Google AdWords or Facebook Ads.
5. Optimize SEO
As a blockchain startup, you’ll want to make sure your website is optimized for search engines. That will help you rank higher in search results and attract more visitors.
You can do a few things to optimize your website for SEO. First, make sure your website is fast and responsive. Mobile users should have no trouble accessing your website.
Next, make sure your website is well-written and easy to navigate. The content should be original and of high quality. You can also add keywords to your website’s metadata to help improve your ranking. Your blog will serve that purpose well.
Finally, you want to acquire backlinks from credible websites to improve your website’s authority and rank higher in search results.
Final Thoughts
Marketing a blockchain startup can be difficult, but it’s not impossible. These are just some of the things you can do to get your project in front of a larger audience. Keep in mind that it takes time and effort to see results, so be patient and keep at it.
In some cases, it might be worth it to look into outsourcing your marketing efforts to a professional agency. They’ll have the experience and resources to help you reach your target audience.
Image Credit: David Mcbee; Pexels; Thank you!
Deborah Boyland
Deborah has been providing content marketing to FinTechs for over 5 years, and has a strong passion for ensuring business leaders are equipped with the information they need to market effectively.
