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How We Launched a New Website in 30 Days – ReadWrite

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Joe Martin


Websites are a lot of work, but incredibly important to showcase who you are as a company. They are the face of the franchise and one of the first things your customers see. So whether you’re a new company or a brand looking to refresh, the big question is – how can you build a great website?

Thankfully, I have gone through this a few times and have some simple tips to get your website project completed and running smoothly.

Create a Website Launch Plan

Saying that you need to create a launch plan may feel pretty obvious — but you would be surprised how few businesses actually write everything down and commit to a plan.

When I joined Scorpion in July, we were right in the middle of a website redesign project. The website was a completely new experience with hundreds of new pages and templates to create and implement.

It was a large project that was far along and with some foundational pieces in place, but it still had some work to do to get it live. Your website may not include hundreds of pages, but the processes and planning are the same regardless.

I worked with our in-house website team and content team to set up a launch plan and benchmarks to hit. An example of some of the benchmarks we laid out are:

  • Setup minimum viable product (MVP) that we need to get live in the next 30 days
  • Finish a sitemap
  • Create multiple designs for SEO page templates
  • Create content for new sitemap pages
  • Code new pages once content is completed
  • Make assignments
  • Document plan for the website once launched

The launch plan is critical, but it is also essential to have a team invested in the project to help push the project along and gain momentum to get it live. A clear plan and strategy also helped pull together the new content team I was leading as well as the website development team that had brought the project so far.

One of Scorpion’s core businesses is technology and website management as well, so the launch had to be good, clean, and ready to serve the small business owners who search for Scorpion every day.

Understand Your Minimum Viable Product (MVP)

Going through an exercise to decide the minimum you need to get something launched can be a big part of speeding up the process. The beauty about digital marketing is that it can and should be iterated on, and you can make edits after the site is live.

Our teams came up with a plan for the MVP of the website and how we would get there. We chose a few templates to launch with and a style template for the content to speed up the process.

We all agreed on what pages need to be created and set up a plan to get there, knowing that we would iterate on high-volume pages in the future and improve content as needed after launch.

Make assignments

With a big project like a website launch and so many different teams that could potentially be involved, it’s essential that everyone has clear assignments.

With the Scorpion launch, we had two specific teams leading the charge. The website team and the content team. The brand and theme had previously been developed earlier, so we just needed to do coding and content creation.

On the content side, I made assignments to our content leads for pages of content to be created. We did these in batches starting with the corporate pages and then moving into the verticals. Having batches helped to make sure we took the project one page at a time vs. seeing the whole mountain at once.

We also had a clear insight into how each other was doing. That helped the team to find ways to assist each other once they were done with their piece of the project.

Document Project Management

Project management is critical for large projects like a website launch. Along with deadlines, we had one main document to track every page once it was written and post the link to the website version once it was completed.

Having project management visibility across the teams working on the project helps to see where there may be a lag. It can also be a great way to make sure everyone knows their task and how they are contributing to the projects.

Google sheets can be a great tool to use for simple project management, but you can also go into specialized tools like Monday, Asana, or Jira if that is what your company is already on.

Our process for the website included:

  • Writing the content for each website page
  • Editing the content
  • Creating the webpage
  • Adding final content into a webpage
  • Checking the webpage to look for any issues

Work in Tandem When Possible

With such a big project, it’s important to find ways that each team can be working alongside each other without waiting for tasks to be completed.

To do this, we created content in Google Docs and shared the link in our project management document that I mentioned above. The web team would see the new content doc, create a web page with the content, and then post the URL for the new web page.

This meant that both the content team and web team were continually working side by side vs. waiting for something to be done.

Example template below.

Have a Deadline

The only reason we have deadlines in corporate America is to give us a goal AND, most importantly, to give us that adrenaline rush that is usually reserved for world-class athletes.

I love to have a deadline to help with a work back schedule. If you have a concrete day to get something done then you can work back and create a timeline for the project to build on.

For example, you may know that content will take a couple of weeks with a website and design will take a few weeks after content is submitted. Knowing timelines will help you know when content needs to be submitted to design in order to hit that deadline.

Have Fun

Work can be fun too. Big projects can be draining. Creating games along the way and trying to make it fun for the team can be helpful in pulling each other along.

Part of having fun is meeting together and seeing progress as well. We had frequent check-ins as a group to try and have fun, laugh about the insane project we signed up for, and just make it as enjoyable as possible.

Celebrate

Celebrate when your project is done. That could be as simple as a paid company lunch or an activity with the team.

I like to be a bit different with celebrating and find something that can be a tangible benefit to improve the team — but do whatever is best for the culture and team you are in.

Image Credit: Anthony Shkraba; Pexels; Thank you!

Joe Martin

VP of Marketing

Joe Martin is currently the GM and VP of Marketing at CloudApp, a visual collaboration tool. He has more than 13 years of experience of marketing in the tech industry. Prior to his role at CloudApp, Martin was the Head of Social Analytics at Adobe where he led paid social strategy and a research team providing strategic guidance to organizations within the company. He has an M.B.A. from the University of Utah’s David Eccles School of Business, Executive education in Entrepreneurship from Stanford Graduate School of Business, a B.S. in Finance from the University of Utah and a digital marketing certificate from The Wharton School of Business at the University of Pennsylvania. His work has been published in the Associated Press, Wall Street Journal, NY Times, and other top tier outlets.

Politics

Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Politics

Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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Politics

UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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