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How Will Google’s and Apple’s Battle Over PWAs End? – ReadWrite

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How Will Google’s and Apple’s Battle Over PWAs End? - ReadWrite


Apple likes to maintain control over its platforms and products, which is why the technology giant has scuffled with everyone from Epic Games to Basecamp over bypassed App Store fees. However, Apple’s level of control is going to shift as progressive web apps increase in popularity.

Progressive Web Apps (PWAs) Allow Devs to Create Web Apps

PWAs allow developers to create web apps that operate like native apps without the need to download anything from Apple’s App Store or Google’s Play Store.

How Will Google’s and Apple’s Battle Over PWAs End?

Apple maintains that apps need to be “beyond a repackaged website,” subjectively approving native apps based on their perceived unique value.

While Apple suggests some developers turn their projects into PWAs, it’s clear that the tech giant prioritizes native apps.

Google, on the other hand, actively supports PWAs through its open-source Chromium foundation and Project Fugu (which helps PWAs compete against native apps).

PWAs are still a growing force, but Google’s Chrome browser supporting nearly 65% of internet users means progressive web apps could someday become the preferred solution.

Microsoft and Samsung have climbed aboard the PWA bandwagon, and even Apple has begrudgingly enabled some fundamental PWA features on its devices. Business leaders who want to want to maintain a cutting-edge tech advantage should also consider investing in PWAs.

Considering the Future of PWAs

Apple isn’t necessarily out to block web development progress. The tech giant prioritizes user privacy on its Safari browser — and speed, security, and sustainable battery usage on its devices.

Web app developers might not focus on the same elements, so even if they don’t have sinister motives in mind, they might design PWAs without regard for users’ notification preferences or device batteries.

Objecting to the Risks of a Web-Based Software Future

Objecting to the risks of a web-based software future, Google has pushed PWA updates and features in almost every release of its Chrome browser.

Although there might be some potential revenue losses if developers decide to distribute their PWAs individually, the tech giant foresees its Play Store still serving as one of the main hosting platforms.

Plus, Google recognizes the advantages of PWAs and allows the distribution of web apps in the Play Store with minor modifications.

The Customer Side of PWAs

On the customer side, users don’t need to update PWAs manually. Instead, app adjustments are loaded with each server session.

PWAs also load more quickly and are compatible across different devices, allowing user access independent of operating systems.

The Business Side of PWAs

On the business side, developers can create and maintain a single, scalable application rather than three separate versions. They also don’t have to worry about their applications taking up valuable device storage.

Competitive Advantages

Apple isn’t entirely shutting down PWAs; the tech giant is adding support for features like Service Workers — which allows web apps to deliver push notifications even when they are not open in a browser.

This adoption will steadily increase as developers and users recognize the benefits of PWAs and move away from native apps.

Web Apps Not Tied to Specific Operating System

Since web apps aren’t tied to a specific operating system, users who currently prefer either Apple or Android will have one fewer reason to choose the one they’ve always gone with.

This kind of flexibility frees up the web as a software foundation from the clutches of a single company — whether it’s Apple, Google, Microsoft, or a future competitor.

Google Adjusts Chrome for PWAs

But even as Google adjusts Chrome for PWAs, it can’t reach Apple’s devices. Apple requires all browsers to use Safari’s foundation, WebKit. While users can download Chrome on their iPhones and iPads, Apple can dictate which Chrome technologies are useable.

This allows Apple to water down PWAs and drives traffic to the App Store instead, which isn’t a surprise considering the Apple App Store raked in about $64 billion in 2020.

Apple’s Play Moving Forward

Make no mistake: If PWAs evolve to offer a superior user experience for customers on Android — Apple is unlikely to let its devices play second fiddle. After all, estimates indicate that the iPhone owns nearly half of the U.S. smartphone market.

Apple will do what’s necessary to protect its share no matter how much revenue the App Store will have to cede. For that reason, businesses can expect to see PWAs begin to play a larger role in the future.

End of Native App Dominance?

PWAs are an exciting development that could spell the end of native app dominance and device segregation.

Although Apple’s argument for the importance of secure, vetted native applications — like those offered in its App Store — might hold some weight, for now, Google is pushing for the development and distribution of PWAs.

With the additional backing by Microsoft and Samsung, PWAs are positioned to play a major role in the device experience of the not-so-distant future.

Conclusion

Businesses should definitely keep an eye on this technology to make sure they’re ready to provide users with the best experience possible.

Image Credit: piotr makowski; unsplash; thank you!

Nick Chasinov

Founder and CEO of Teknicks

Nick Chasinov is the founder and CEO of Teknicks, a research-based agile internet marketing agency certified by Google in Analytics, Tag Manager, and Ads.

Politics

Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Politics

Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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Politics

UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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