Instagram is the place where most of us nowadays spend our time, especially the youth. It has become a suitable place for everyone to watch every content related to entertainment, business, promotion, reviews about various products, etc. Therefore, it has become an important place for marketers or businesses to promote their products and services by targeting a wide range of prospective customers from all over the world.
Nowadays, Instagram reels have become the new trend for everything. Seeing this, almost everyone has understood that if they want to increase the reach of their products and services with the help of consumer engagement, then they must focus on video marketing.
So, this leads to the question: What is Instagram Video Marketing?
In layman’s language, Instagram video marketing means using video content to generate engagement and sales through social media marketing on Instagram, Facebook, etc. On Instagram, one can publish both videos and photos, but it can be seen that videos drive more engagement as compared to pictures or posts. Publishing more and more videos will also help you stand out in the feed of various people across the globe.
Types of Instagram videos
They are regular Instagram videos that appear in your feed. They are similar to the videos you see on other social media networks like Facebook and Twitter, ranking based on their engagement level. People can like, save, and comment on the videos and other forms of content they engage the most with.
Videos in the Instagram feed can be up to 60 seconds in length and are set to autoplay without sound by default. You can use thumbnails to get more views on these videos and give them a brief title, increasing curiosity and encouraging people to click and watch them. Additionally, you should provide subtitles and tags, which will make it easier for others to find your content. These actions will also assist you in increasing the amount of traffic to your website and the number of sales of your goods.
If you want quick results and scale up your Instagram marketing, Instagram video ads are the best option. In this, you can publish both in-feed video ads and story ads. If you use it properly, then video ads can generate more clicks and conversions than any other form of ad.
These ads can be up to 120 seconds. You can create the videos depending on your goal and your brand vision using various available tools. You can make videos shorter than 120 seconds, as shorter videos are known to generate the best results. You should focus on using simple language so that people can understand what you are offering or what you want to convey by that video.
Stories are a thing that most people on Instagram use every single day. They are becoming a popular posting format. These stories stay live for 24 hours, and after that, they will be sent to the archive section. However, you can make it a highlight if you want people to see that particular story whenever they land on your Instagram page. Also, don’t forget to use stickers in your stories which make them more attractive. You can also use hashtags on your Instagram stories that are relevant to your content. Hashtags help to rank your story e higher and do get a lot of engagement. You can also add links on your Instagram stories which will direct them to your website.
Before you are significant in promoting any product to your followers, you need to nurture them. This will help create a bond between both of you, and thus they will be more inclined towards purchasing your product. Therefore, these types of videos are considered best for nurturing your Instagram followers. So, create relevant videos and tutorials for your followers and use them in your stories and highlights.
- Time-sensitive offers and Special announcement videos
Instagram stories work great for time-sensitive offers. As the last, for only 24 hours, you can easily create a story that shows what your product or service is offering and for how long. Also, don’t forget to include a link to the sales page, and make sure you add the swipe-up sticker. If you have something important to announce, you should make a video regarding the same and publish it on your story or post it. If your announcement is essential for your customers in the long run, then you can easily convert an expired story into a highlight so that people can watch it anytime they want.
Watching live videos is the place where most people spend their time. Therefore, you can use this opportunity by making a habit of running a live video every single day. You can increase your customer engagement or promote your products and services by directly interacting with prospective customers in these live videos.
Animated Explainer Videos
Businesses use short videos to tell about their products and services by conveying their message engagingly and simply within a few seconds. They are a powerful tool of inbound marketing that portrays a brand as a complete solution in front of its audience in a very creative manner. These types of videos boost marketing, increase brand awareness, get higher SEO rankings, drive more traffic, and increase the ROI of the business.
Benefits of using Instagram video marketing strategy
- Diversify marketing strategy
We are all aware that photographs are an excellent approach to promote the majority of brands on Instagram. If you are running an e-commerce company, on the other hand, it becomes very necessary to use videos to convey additional information about your items and services. As a result, you will be able to broaden the scope of your marketing plan.
- Using real-time marketing
With Instagram’s insights page, you can collect a large amount of information and link it with a variety of marketing analysis tools from third-party vendors. This allows you to unearth information and improve the marketing of your products. You can also get answers directly from your followers by using questions and poll stickers in your stories.
As we’ve discussed in the preceding paragraphs, it’s evident that Instagram videos are excellent in improving engagement with your followers, who may or may not be potential buyers or clients for your business.
Using your Instagram video marketing strategies appropriately will surely help you build a strong brand presence amongst the audience. Therefore, people will choose you over your competitors when they are ready to buy.
- Increase sales opportunities
You can generate more sales for your products and services by increasing engagement with the help of Instagram videos. Studies also prove that people tend to purchase after watching a video on Instagram.
Tips for creating engaging videos
- Capture audiences curiosity
People always have the urge to know what, why, when, how, where, etc., all these questions. Therefore, it will be wise to keep this urge in your mind if you want to create engaging video content. You can achieve this by making the beginning very interesting to create a good impression on the viewer. An intriguing beginning will drive the viewers to watch the rest of the video.
Knowing your target audience is very important to make relatable content based on the product or service you are offering. You should focus on the type of audience it will be more suitable to. For example, if your product is related to chocolate or a toy, you have to create video content that will attract more and more kids, subsequently increasing your sales.
Using eye-catching visuals will make people click on your video. You can incorporate text, narration, and animation to create dynamic and engaging video content. Nowadays, some of the most famous marketing videos are explainer videos, tutorials, testimonials, interviews, live streams, product videos, vlogs, etc.
Storytelling is the most effective team when it comes to creating engaging video content. To create a storyline for a video, you can follow one or multiple plotlines and think over a wide variety of story styles like comedy, tragedy, etc., various emotions. This will help you to reach a large audience.
You can make your content persuasive by including facts and establishing your company’s credibility. But before doing that, make sure to check your references, backup claims, etc. This will help you to project a particular image of your brand and increase your credibility as well. You can also work with influential personalities to create more engaging video content.
Also, try to make video content that can evoke an emotional response in the viewers. This will help your content to stand out amongst others and increase audience engagement. Videos that resonate with viewers and have an emotional appeal create more impact on the audience.
Being authentic and transparent in your video content will make the audience identify your brand or product and increase the chances of being converted into actual customers. Instead of making it like a sales pitch, you should focus on showing them what your brand is and what it stands for. You can also explain the process that led to the creation of the product to make the video more genuine and authentic to convince your potential buyers.
To make sure that your video resonates with your target audience and helps generate engagement, it must be relatable to the audience. Your content must be able to give them an experience better than they could expect. Some ways to make your brand more relatable are using themes currently central in the society, sharing your journey, talking about any current issue, etc.
Instagram video marketing strategies play a very important role in creating brand awareness, increasing engagement with the audiences, and converting prospective buyers into actual customers. Focus on making your content eye-catching, persuasive, authentic, and relatable to target the right audience and increase brand awareness thus, increasing sales. You can also follow the tips mentioned in the article to make more engaging video content and get the desired results.
Fintech Kennek raises $12.5M seed round to digitize lending
London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.
According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.
The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:
“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”
The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:
“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”
The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.
The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.
Featured Image Credit: Photo from Kennek.io; Thank you!
Fortune 500’s race for generative AI breakthroughs
As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.
Goldman Sachs’ Cautious Approach to Implementing Generative AI
In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.
According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.
One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.
To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.
Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.
Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!
UK seizes web3 opportunity simplifying crypto regulations
As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.
Streamlining Cryptocurrency Regulations for Innovation
To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.
The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.
Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.
The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.
Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!