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Instructions on How to Incorporate and Create Engaging Email Marketing Videos



Instructions on How to Incorporate and Create Engaging Email Marketing Videos

Image by StartupStockPhotos

Using videos in email marketing is the next level of creative inbox delivery. Video gives subscribers an element of interactivity that piques curiosity and increases engagement and retention.

Customer relationship management (CRM) platform,, surveyed its audience of marketers about email marketing videos and the results were astounding.

They found that attaching a video in an email can lead to a 200-300% increase in click-through rates (CTR) and that simply using the word “video” in the subject line increases open rates by 19% and overall CTR by 65%.[1]

Perhaps even more impressive is that marketers reported videos in email cut the number of unsubscribes by 26%, and over half of their subscribers (54%) preferred emails that included videos.[2]

Video is not only easy to consume; it’s also an effective way to stand out in the inbox. With high-tech and yet simple-to-use editing software such as Loom and easily embedded YouTube videos, there’s no reason to miss out on this trend.

Here is your how-to guide on creating engaging email marketing videos and how to incorporate them into your next campaign.

How To Incorporate Videos In Email Marketing

Saying you need video content and seamlessly deploying it are two different things. Here’s how you can make it happen!

Use A Still Image or Screenshot With A Play Button Overlay

Take a screenshot of your video as it plays and upload it into an editing tool such as Canva or Add Play Button To Image and overlay the “Play” arrow over your image.

Insert or paste an image into your email and link to where your video is hosted. This format clearly indicates the content is a video and redirects the viewer to your video.

Create Your Own Gif

GIFs just keep giving; they’re far easier to create than you think. Imgflip and EZ Gif are free tools where you can create and edit your own GIF thumbnails from your videos.

You’ll be able to choose the exact frames you want to showcase-make it good-and, then generate and download your GIF. You can now drag and drop the short marketing video into your email draft and link to the full version.

Go the extra mile and add a play button over your GIF to give the illusion of full content and inspire more click-throughs.

Use A GIF and Still Image Hybrid: Animated Play Button Overlay

This one is a few more steps but still highly effective.

Take the same still image or screenshot from your video and upload this to Canva. Choose a project size of your choice; I like the YouTube thumbnail option as the most versatile for video marketing content.

On the menu to the left of your project, choose “more.” Here, Canva is connected to Giphy. Search for “play” and see what you get! Try adding “sticker” to your search for uncluttered animated options for GIFs with the background removed.

Now download your new video and upload it to EZ Gif or Imglfip. Once your GIF has been generated, copy the image address. Finally, insert an image in your email client as a URL.

All that’s left is to link this image to the full video, and you’re off to the races!

Email Service Providers Make It Easy

Customer email management platforms make adding video a breeze. Most have the function to paste a link to your hosted video from YouTube, Wistia, Vimeo, or even Facebook and install it directly in the body of your email, complete with the play button.

Recommended Email Platforms:

  • Active Campaign
  • HubSpot
  • ConstantContact
  • GoHighLevel


A pasted video link is included as an attachment at the bottom if you’re using the desktop version of Gmail. When clicked, it will play in their inbox rather than redirecting.

Now that you’re equipped with the how let’s get inspired on the what!

Engaging Video Newsletter Ideas

Successful email videos can be simple recordings or polished productions, each having its place. Start with a strategic content plan with a specific sequence or campaign goals, and create videos to match each stage of the customer’s inbox journey.

You should record an authentic introductory video with some background on you or your company for cold or new contacts. If you’re talking to hot leads, it’s time to bring out the big guns and make your offer.

Create A More Personalized Experience

With a segmented list, you can feed them specific video marketing content related to what they want to see or learn. As a result, videos offer a far more dynamic approach to personalization and engagement.

Make Exciting Announcements

Big news to report? Or even little news? Announce it with an exciting video! Share your journey and get your audience excited too. Take them on the journey with you!

Announcement ideas:

  • New product
  • New service
  • New team members
  • Upcoming events
  • Exciting collaborations
  • Rebrand

It doesn’t have to be a colossal change to make it exciting and generate a bit of buzz in their inbox.

Humanize Your Brand With Displays of Company Culture

Does your team work together well? Are your employees or contractors happy to share how much they love working with you or your brand?

Capture it with video and ship it off to your list. Finally, create a sense of community with your audience by humanizing your brand and putting faces to the names.

Connect Directly With New Leads

Congratulations! A new lead came in! Don’t just send a boring old text-based email. Instead, introduce yourself via video and start a real conversation.

Don’t sell too soon. This is about creating a connection and inspiring a sense of belonging. Ask questions about who they are, where they struggle, and what their goal is. Get to know them.

Educate and Delight

Your audience is on your list for a reason. They believe they will get something out of your digital relationship. Prove them right!

Create educational and value-driven content that is tangibly helpful. Consider these ideas:

  • Technical tutorials
  • How-To videos
  • Framework details
  • Strategic plans
  • FAQ compilations
  • Recipes, either edible or theoretical
  • Industry-relevant guides

Plan these different types of commercial videos to match client goals, obstacles, and desires. Then, solve the problems before they ask and prove how indispensable you are.

Tell A Story

Stories are powerful! Brand stories, client success stories, and you and founders’ stories all give the viewer a deeper understanding of who you are.

Inspire them through past hurdles and repeatable successes. Show them why they want to remain in your orbit.

Product Promos’s email marketing research also found that a video influenced 90% of users and helped them make a buying decision.[3] Add this finding to the research referenced above, indicating increased CTRs and open rates, and you have a highly profitable combination.

You’re selling something. So use video to show rather than tell about your product’s features and benefits.

Share Wins and Case Studies

Video is a powerful tool to show social proof. For example, if your client closed a big deal, ask them to record a snippet and share their win.

Clients and customers who will share their experiences firsthand are one of the most effective ways to alleviate concerns and obstacles for prospective leads. They want to see what they feel is the truth about your brand and your offer.

Upsell Your Next Best Offer

Don’t neglect your existing customer list! When you deliver on your promises and help the people who buy from you, they will likely buy again.

When leveraged correctly, your inbox can be transformed into an ATM. And with the increased engagement and CTRs that video offers, your chances of another conversion are much higher.

Of course, you can’t sell all the time. So continue nurturing subscribers before you make your next big offer. They need to hear from you just as often as those who haven’t bought from you yet.

Stay at the top of their mind and keep them engaged in their inbox.

GIFs Are Videos Too

They say, “a picture is worth a thousand words.” I’m not sure of the exact ratio, but I’d be willing to bet a GIF is worth far more.

While they won’t have quite the same impact as a full video, creating your own custom GIFs levels up your brand image, GIFs are “a moment” of quick movement or expression.

These fun and dynamic elements are memorable and reusable! Once you create an appealing GIF, it becomes shareable, and so does your brand.

Get creative! Do a little dance, add some dynamic text, animate a cartoon figure, show off your spring line, make “the face” your clients will connect with, and have fun with it. Create an experience in a GIF.

Behind The Scenes

Everyone loves a peek behind the curtain! Take viewers on a journey through “a day in the life” of you, your team, and your company.

Don’t overthink it! Try these on for size:

  • Your design team hard at work
  • A brand photoshoot
  • The manufacturing process
  • Team meetings
  • Conferences and events

Show the good, the bad, and the ugly. Don’t shy away from the coffee spill in the breakroom or the technical malfunction during a Zoom meeting. The more raw and real you can be, the better.

Email Video Best Practices

It’s all in the details! Stick to these recommended practices for best results.

Announce Video Content Right Away

Include “video” in the subject line of your email to inspire those clicks. If not the subject line, use the preview function when available.

Don’t Go Cheap

If you’re launching an exciting product or have an amazing story to tell, an iPhone video won’t have the same impact as a professional production. So hire the pros to help you create a polished and memorable experience.

Optimize For Mobile

Let’s face it, consumers and professionals alike spend a lot of time on their phones. Preview your emails before sending them to ensure the visuals still translate on a mobile device. Then, make any adjustments to enhance the mobile user experience.

A Clear and Click-Worthy Call To Action

What do they get when they click? Inspire the viewer with a catchy CTA to spark immediate action. Use text overlay or text in the email body.

Place Video In The Last Two-Thirds of Your Email Content

Don’t give away the keys to the castle right away. Talk it up a bit first and drop the video a bit further down.

Don’t Use Sound

Hopping in someone’s inbox can be viewed as a bit of an intrusion. So don’t make it worse by adding obnoxious noises.

Encourage Sharing

When you create content your subscribers love, they’ll share it without being asked. However, sometimes a little hint doesn’t hurt. Use stickers and text overlay — and ask people to like and share your information in your videos to encourage video sharing.

Create Engaging Email Marketing Videos

Video production isn’t going anywhere, but it should leave your outbox in your next campaign.





Featured Image Credit: Photo by StartupStockPhotos; Provided by the Author; Thank you!

Torrey Tayenaka

Co-Founder and CEO

Torrey Tayenaka is the co-founder and CEO at Sparkhouse, a training video production company. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.


5 Benefits Engineers Can Bring to a Tech Hiring Team



Brad Anderson

The tech job market is in a perpetual state of flux. One day, there’s news of talent shortages; the next, rampant layoffs. But one thing remains constant: there will always be a need for skilled tech workers. Whether the market is booming or a recession looms, positions for highly skilled tech professionals can sit unfilled for months, while employers struggle to find the right candidates to stay on top of the game. To win, every company needs an airtight strategy for attracting the best possible talent.

Some companies are handling today’s tech hiring challenges by turning to recruiters with more specialized knowledge, such as backgrounds in engineering. Startups and established enterprises alike may benefit from including engineers at the hiring table or handing over their recruiting processes to highly experienced tech professionals. Dedicated experts — rather than more generalized recruiters — can help companies create leaner, more efficient tech hiring processes.

Here are some reasons engineers and other tech experts can help save companies time and money, while ensuring they find the best candidates for each role.

1. They Speak the Candidates’ Language

In a 2022 report on tech hiring, the New York Times points out that traditional recruiters can scare tech candidates off with too much friendliness and fluff. They forget that their data-oriented audience may just want the hard facts about the job. Engineers in recruiting roles know that a quick message highlighting the most important bullet points of the role will often go much further in attracting a left-brained candidate than a lengthy personal introduction penned by a more conventionally personable recruiter.

Furthermore, tech talent may find that encounters with standard recruiters feel like a game of telephone. A current member of the team explains the ins and outs of the role to a recruiter, who must then convey that information to a potential candidate. But when recruiters possess only general industry knowledge, a lot can get lost in translation.

Recruiters may not understand enough about the role to accurately relay the information or answer candidates’ questions about the inner workings of the position. This can lead to a frustrating experience for the candidate and a whole lot of back-and-forth for the company and the recruiter. With experienced engineers at the recruiting helm, candidates waste less time waiting for answers to more detailed or technical questions about the job, and current employees exhaust fewer resources prepping recruiters for candidate interviews.

2. They Know What Tech Professionals Are Looking For

In today’s world, highly skilled tech talent will leave any job that doesn’t work for them, so employers need to understand how to best appeal to candidates. Hint: It’s not just a salary and benefits package.

An experienced engineer in a recruiting role can help identify the things that really matter to today’s tech professionals, like a flexible or asynchronous work schedule, work-from-anywhere options, and the right mentorship and learning opportunities. Engineers can assist companies in developing a comprehensive and effective employee value proposition: the right combination of role composition and employee benefits to attract the perfect talent for the job.

As this suggests, it’s not all about perks. Most tech professionals want to feel truly engaged by their jobs — they want to enter that state of flow, where their work is equally challenging and meaningful. They want to feel a sense of connection and purpose on the job. When engineers work as recruiters, they can empathize with candidates’ need to really sink their teeth into a project and help match them with a role they’re excited to wake up for each morning.

3. They Know What Employers Are — And Will Be — Looking For

Just as engineers know what their fellow tech professionals are seeking in a job, they know what hard and soft skills employers require to achieve business results. They understand the state of the market and know what languages, platforms, and tools applicants must have mastered to ensure project success. Better yet, they have the tech chops to assess that mastery.

While most tech employers understand by now that resumes often take a backseat to skills assessments during the hiring process, there’s still a science to choosing the best evaluations for the job. Engineers can help employers avoid generic coding tests and select or design skills assessments that are more closely tailored to the specifics of the role.

Engineers on a hiring team can also help determine what skills and expertise may be needed to take an established company into the future or bring an exciting new product to market. They can predict which candidates will be best equipped to train for these skills later and stock their contact lists with people who might be a fit in months or years to come, even if they aren’t the best candidates now.

4. They Bring Greater Efficiency to the Hiring Process

According to tech talent acquisition agency OSI Engineering, engineers are much more effective than the average recruiter at recognizing the kinds of hard and soft skills that make a candidate right for a specific role. With a quick scan of a resume or a few glances at a LinkedIn page, they can more quickly spot applicants that are up to the task.

Without that same highly specialized experience and technical know-how, generalist recruiters need to work harder — and longer — to source and select the right people to interview. That’s a problem, as one of the main flaws in the tech hiring process today is the lag time between first contact with a candidate and actually making an offer. In many cases, this can take up to several months.

In the time it takes to move through the hiring process, a company’s ideal candidate may already have accepted another offer or even started a new position. When decision-makers have more experience with the roles being offered, they can streamline hiring timelines, making companies less likely to lose out on the right candidate.

5. They Can Help Companies Avoid Costly Hiring Mistakes

Engineers can play an equally important role in weeding out the wrong candidates. Google, for example, uses a structured interviewing process developed by its People Analytics Team to forestall toxic hires.

The reason that’s so vital is that bad hiring choices cause about 80% of employee turnover, which in turn contributes to recruiting and hiring cycles that cost U.S. businesses $72 billion a year. Recruiters with engineering or other technical expertise can help stop these bad hires from happening in the first place, saving companies a fortune on firing and rehiring.

As vital as it is to stop the wrong hire before it happens, however, rejections need to be handled with care. Recruiters without a technical background may struggle to give detailed, accurate feedback to a candidate on why they weren’t chosen for the job. Fortunately, engineers have no such difficulty.

Because engineers can effectively relay this information to the candidate, that individual is more likely to walk away from the interview with a better understanding of where they need to learn and grow. More importantly, this candid but constructive feedback creates a positive experience of the employer and the brand, which other tech professionals in the candidate’s network are sure to hear about.

Go With the Pros

So when you’re looking to hire tech employees, there are five good reasons to leave it in the hands of engineers. Here’s one more.

Engineers have established networks, often including fellow professionals in the global, virtual space. With more tech workers wanting to work remotely, a shortage of skilled tech workers in the U.S., and an increasingly global talent marketplace, companies can’t just rely on their local networks to find applicants. They need recruiters with contacts around the world who are familiar with niche job boards and other places attractive candidates might be hiding out. Engineers fit this bill, too.

When you leverage engineers in your tech recruiting process, you up your chances of landing skilled hires that can help your company achieve its business goals. And if you likewise tap the international talent pool, you can make not just qualified but more diverse hires, improving company culture, productivity, and reputation.

Featured Image Credit: by Edmond Dantès; Pexels; Thanks!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at

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9 Healthcare Marketing Strategies to Attract and Engage Patients



9 Healthcare Marketing Strategies to Attract and Engage Patients

If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, you’ve come to the right place. In this blog post, we’ll look at nine healthcare marketing strategies that can help you attract more patients and increase your patient engagement. From leveraging social media to investing in search engine optimization, these healthcare marketing strategies will give you the tools to reach out to and build relationships with potential patients. So, let’s get started.

1) Define your audience

Identifying the target audience for your healthcare marketing efforts is an essential first step in any marketing strategy. You need to determine who your ideal patient is so you can craft effective messaging and use the right tactics to reach them.

Start by considering the demographics of your current patients and those most likely to be interested in your services. Take into account age, gender, income level, location, and other factors that might be relevant.

Then, think about the pain points or needs your services can address. It will help you identify potential customers who could benefit from your offer. For example, if you specialize in sports medicine, you’ll want to target athletes and active individuals who are likely looking for solutions to common injuries or health issues.

2) Foster relationships with referring physicians

Building relationships with referring physicians is great for your healthcare marketing strategy. Physicians are well-respected and highly trusted in the healthcare industry, so building meaningful relationships with them is important. Doing so will help you gain access to their patient referral networks and increase your visibility in the community.

Start by introducing yourself and your practice to referring physicians. Ask for their contact information and make sure to keep it up-to-date. Connect with them on social media, if appropriate. Offer to attend conferences and meetings they are attending, or invite them to yours. Offer them patient education materials, discounts on services, or other incentives that show your appreciation.

You can also offer referring physicians helpful resources and advice, such as regular updates on medical advances or educational materials related to their specialties. Make sure that your content is always accurate and up-to-date. Finally, be sure to follow up with referring physicians regularly. It will show them you value their relationship and help maintain positive working relationships.

3) Research your competition

Understanding your competitors is essential when it comes to healthcare marketing. Knowing what strategies they use and how successful they are can help you improve your tactics and stay ahead of the game.

Start by researching the demographics of your target market – who are they, what do they need, and how can you reach them? Analyze their services and offerings and evaluate their marketing tactics. Ask yourself how you can differentiate your services from theirs, what makes your product better, and how you can beat them in terms of quality, cost, or convenience.

Look for trends in their marketing campaigns and see what works for them. Analyze their approach and create a plan that capitalizes on their weaknesses and maximizes your strengths. Discover what makes them unique and use this knowledge to inform your marketing strategy.

4) Incorporate SEO into your website

Search engine optimization (SEO) is essential for healthcare marketing and can help increase organic traffic to your website. It involves optimizing keywords, phrases, titles, headings, images, and other elements on web pages to appear higher in search engine results.

Optimize your website for search engines to ensure that it ranks high when users search for topics related to your practice. The higher your site appears in the search results, the more traffic it will get –more opportunities to convert leads into appointments.

SEO helps you get found by potential patients and keep existing patients coming back. As an essential part of your healthcare marketing plan, it’s important to understand how to incorporate SEO into your website.

First, you’ll need to create content that is both informative and optimized for search engines. Research relevant keywords related to your practice and target audience, then use those keywords in your website content. Ensure you don’t overuse the keywords, which can negatively affect your rankings.

It’s also important to ensure your site is easy to navigate and contains fresh, unique content. It will improve user experience and encourage visitors to stay longer on your site. Additionally, ensure that your website works on all devices and browsers. It will maximize the number of people who can access your site, increasing your ranking in search engine results.

5) Use social media

Social media is another powerful tool when it comes to healthcare marketing. Not only does it allow you to interact with potential patients directly, but it also builds relationships with current and potential referral sources. Utilizing social media channels allows you to share valuable information about your practice and create content that engages with patients and drives new leads.

Regarding healthcare marketing, social media is important to your overall plan. With a well-executed social media strategy, you can reach a wide audience quickly and easily. It’s essential to have an active presence on major platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube, as they provide excellent opportunities for reaching a wide range of audiences.

The key to success is to create content that resonates with your target audience and can convert leads into actual customers. Post relevant information about your services and helpful health tips, and answer questions from potential patients.

Ensure to include visuals whenever possible, as this will help grab your audience’s attention. Also, use hashtags to make your posts more visible and encourage user engagement. Responding quickly to comments and questions is important to foster relationships with potential patients. Finally, measure and track the results of your efforts through analytics software like Google Analytics or Facebook Insights.

6) Develop a strong brand

When it comes to healthcare marketing, creating a strong and unique brand is essential. It is your opportunity to stand out from the competition. Crafting an eye-catching logo and website and utilizing high-quality visuals can help you make a powerful impression on potential patients.

Another great way to build your brand is by creating custom content. Leveraging educational materials like blog posts and videos can help showcase your expertise. Sharing success stories and patient testimonials can also be effective in building trust with potential patients. Look for opportunities to get your name out in the local community. Attending events and partnering with other organizations are great ways to boost your visibility.

Participating in local events is a great way to interact with potential patients and show them why your services are superior. It also allows you to network with local healthcare professionals and gain referrals.

You can also host educational webinars or live chats to educate your patients and generate leads (healthcaremailing dotcom). Tools like Zoom or YouTube Live will allow you to stream the content and engage with people who aren’t physically present in the room. It can also help you reach a wider audience since many patients won’t be able to attend in person and may not have access to your event unless they know it beforehand.

You can ask questions during the webinar or chat and collect data from those who participate through their answers before ending the session with an action plan for following up with those who respond positively. It allows for better follow-up than just sending automated emails out afterward – you’ll get actual feedback from real people.

7) Invest in content marketing

Healthcare Content marketing is a powerful tool for healthcare providers to attract and engage new patients. It involves creating and distributing content related to your business’s services or products. It aims to educate and inform potential patients about your practice, services, and how you can help them.

Content marketing can take the form of articles, blog posts, infographics, videos, podcasts, social media posts, and other forms of media. This type of content provides value to potential patients and can help establish you as an authority figure in the industry. By creating high-quality content that is informative and engaging, you can help potential patients learn more about your practice and its offerings. You can also use content marketing to build trust with current and prospective patients.

Content marketing can be done in-house or outsourced to a content creation agency. If you choose to outsource, select an agency with expertise in the healthcare industry that can create accurate, relevant, and up-to-date content.

No matter your approach, content marketing can be an effective strategy for reaching new patients and building relationships with them. By investing in content marketing, you’ll be able to keep your website updated, attract more organic traffic from search engines, and give your current and prospective patients the information they need to make an informed decision about their healthcare.

8) Advertise online

Online advertising can be a great way to reach potential patients and those in your care. You can use platforms like Google Ads and Facebook Ads to target potential patients based on location, age, gender, interests, and more.

Online advertising can help you promote awareness of your practice and services, increase brand visibility, and even drive conversions. You can also ensure your messages reach the right people with the right targeting. Just do your research and understand the different types of ad formats available.

For example, some formats are better suited to creating brand awareness, while others may be better for lead generation. Additionally, have clear, concise messaging with strong call-to-action (CTA). It will help ensure that your online ads are effective in driving conversions.

Paid advertising on social media channels or platforms like Google Ads is another great way to reach potential patients. Setting up ads allows you to target specific population segments, which increases the likelihood of getting clicks and converting leads into customers.

9) Implement lead capture forms

Lead capture forms are essential in any successful healthcare marketing strategy. They allow you to collect information from potential patients, such as name, email address, phone number, and other contact information. This data allows you to track your leads and nurture them into becoming paying customers.

To get the most out of lead capture forms, design them for maximum conversion. It means providing an easy-to-use interface with a clear call to action that encourages users to take action. You should also include a field for additional comments or questions so that you can gather more detailed information about your leads.

Your lead capture forms should also be strategically placed throughout your website. Place them prominently on your homepage, or add them to key service and contact pages. Additionally, consider offering incentives to encourage people to fill out the forms, such as discounts or free consultations.

By investing in lead capture forms, you can track your leads and nurture them into becoming loyal customers. The right combination of design, placement, and incentives can make all the difference in finding and engaging patients.


Healthcare marketing is a unique opportunity to build relationships and connections with your audience. These people will benefit from your products and services to be incredibly loyal customers. By putting yourself out there in a way that resonates best with your target demographic — and by keeping an eye on what makes them tick — you’ll find that you have a much easier time engaging them on social media or in person at events like conferences or expositions.

Hopefully, we leave you with insights on the marketing strategies that can help you find and engage patients in a way that leads them to take action.

Featured Image Credit:

Paul Mark

A highly creative and motivated self-starter with exceptional project management skills and strong ability to work independently desires the job of a Brand Marketing Coordinator at Healthcare Mailing, a leading provider of healthcare email list, Physicians Email List, medical email list and healthcare related marketing services.

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Alternatives to Layoffs in Tech: Maintaining a Stable Workforce



Alternatives to Layoffs in Tech: Maintaining a Stable Workforce

The tech industry is volatile and subject to the whims of the market. With the recession that’s predicted to hit the global economy in late 2023, companies everywhere, from small startups to major enterprises, are already taking countermeasures to combat it. Ironically, the most commonly employed countermeasure is large-scale layoffs.

Just recently, Microsoft announced 10,000 job cuts, impacting nearly 5% of its global workforce, as part of “workforce reduction” measures the company is taking. This was soon followed by a similar announcement from Google’s parent company, Alphabet. CEO Sundar Pichai commented on the downsizing, saying the company had “hired for a different economic reality” than what it’s up against today.

During times of economic hardship, it is important for companies to maintain a stable, employed workforce. This is why many businesses are searching for alternatives to layoffs as a method to get through these challenging times. Let’s explore what some of these potential alternatives could be.

Reducing Hiring

A substitute for layoffs is to recruit fewer people each month in the first place. Companies might limit the pace of new recruits and concentrate on keeping their present employees. This is one of the factors that they can adapt to rather than reduce their current staff.

During the height of the pandemic, companies like Amazon, Meta, and Microsoft hired and grew their employee base significantly. In contrast, Apple hired at a more modest rate compared to its peers, adding only 17,000 new recruits between 2020 and 2022. Now that uncertain times are ahead, and we see the consequences of overhiring in the form of mass layoffs. On the other hand, Apple has avoided using layoffs as a tool to deal with these dire circumstances.

Hiring Freeze

The implementation of a hiring freeze is an additional alternative to laying off present employees. This entails putting a temporary stop to all new hiring until the business’s financial situation improves. By doing so, companies can cut expenditures while maintaining the current staff.

Another reason why Apple is not laying off its employees like its counterparts — is that it implemented a hiring freeze in November 2022 to prepare for the turbulent times that are ahead. There’s no news on when the freeze will be lifted, with sources even saying that it could go on until September 2023.

Reducing Working Hours

Reducing the number of hours a worker works each week is one such option that can prove to be beneficial. This enables businesses to maintain their personnel while also cutting expenditures. Employees who are able to keep their jobs but with fewer hours worked may also benefit from it, freeing up more time for other activities.

Reducing hours, not workers, is the right for forward-looking business leaders to institute today. 73 companies in the UK ran an experiment with a four-day workweek. The results showed that managers and employees generally described being more or equally productive in a shortened week. A shorter work week gives employees more time to spend with their friends and family and also focuses on any hobbies or part-time ventures that they wish to cultivate.

Voluntary Separation or Leave

Offering voluntary unpaid leave is another substitute for permanently laying off workers. Although this reduces the number of employees, it also gives them the option to return to their positions later. This is advantageous for the employer and employee because it lets workers take a short break while businesses save money.

Alternatively, companies can also implement a voluntary separation program. This enables employees to willingly leave the organization in exchange for severance compensation. This may be a successful strategy for reducing the workforce while still treating the impacted workers with fairness and compassion. Coca-Cola offered voluntary separation packages to 4000 employees in North America, and it included some major incentives like at least a year’s pay plus a 20% bump.

Focusing on Employee Retention

The most optimal way to avoid layoffs is to reduce employee turnover. High turnover can lead to a constant need to fill available positions, which can be costly and time-consuming. Businesses can decrease the number of unfilled positions and the need to hire and train new employees by putting more emphasis on employee retention and taking measures to improve it. Employers can concentrate on keeping their present staff members by offering them competitive wage packages, flexible work schedules, and opportunities for career advancement.

When to layoff employees?

It’s crucial to remember that laying off employees should only be used as a last resort. Additionally, when layoffs are unavoidable, the business should manage the situation with transparency and empathy. It’s vital to avoid doing bad layoffs or for the wrong reasons. The recent Twitter layoffs are a prime example of a bad layoff, with employees either being informed by email that they have been laid off or finding out after discovering that they have been locked out of their work laptops or communication channels.

Layoffs are not always the best option and can often be detrimental to the organization as a whole. Companies can keep a steady workforce while still controlling expenses and adapting to market changes by thinking about possible alternatives to layoffs. Employers should be aware of their options and carefully consider them while putting the interests of their staff first.

Featured Image Credit: Photo by Christina Morillo; Pexels; Thank you!

Asim Rais Siddiqui

Asim Rais Siddiqui is a seasoned professional with over 10 years of experience in developing and implementing advanced technology and software solutions. He excels at leveraging his expertise to drive business growth by identifying and capitalizing on new market opportunities and taking calculated risks.

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