Knowing When to File for Bankruptcy
Life doesn’t always go according to plan. You may have needed to take on debt that outgrew your ability to pay it off each month. Now you’re wondering how to get your financial situation back in order.
Knowing when to file for bankruptcy is a valuable skill for individual consumers and small-business owners. Learn more about it and determine if it’s the best move for your financial needs.
What Is Bankruptcy?
Bankruptcy is a legal process begun by people who have too much debt. They must sign a federal petition that considers their outstanding financial obligations or debts before requesting that their creditors work with them to resolve their debt with any remaining assets.
What Are the Types of Bankruptcy?
People can accrue too much debt as individual consumers or business owners, so numerous types of bankruptcy exist to address those situations. These are the specific chapters outlined in the U.S. bankruptcy code that you may consider if you find yourself unable to repay debts.
Chapter 7: Individual Liquidation
Most people who need to claim straight bankruptcy over personal debt will file under Chapter 7. A federal court appoints a trustee to assist the individual with selling property to repay lenders or creditors. You can claim specific property exempt from Chapter 7 bankruptcy, like your car, pension, or household equity.
Chapter 11: Reorganization Bankruptcy
Small-business owners may be able to file Chapter 11 bankruptcy to reorganize their assets, affairs, and debts. If the collection of these factors exceeds $5 million, an examiner will step in to guide you through the process.
This can be a helpful step for business owners because it allows the company to remain open and operational while restructuring occurs. Creditors can also propose a Chapter 11 bankruptcy if the debtor doesn’t offer the idea first.
Chapter 13: Asset Maintenance and Repayment Plan
Individuals who file for Chapter 13 bankruptcy can keep their assets but must repay their debts within three to five years of a court approving their plan. You won’t have to liquidate anything if you don’t miss or skip any payments. Most people who don’t receive approval for this bankruptcy are workers without reliable sources of income.
When to File for Bankruptcy as an Individual
Before filing for bankruptcy, it’s essential to negotiate with your debtors or creditors. They’ll still get their money back if there’s a way for you to make long-term payments and eventually pay off your debt more efficiently.
Sometimes debtors will negotiate for that reason. However, they may not if they don’t see a viable path forward due to your financial history or situation.
When negotiating isn’t possible, and you’re about to lose your house or other essential assets because you can’t make monthly payments, it may be time to file for bankruptcy. First, schedule a credit counseling session to get the correct certificate for your requested type of bankruptcy.
A counselor will review your assets and liabilities during that session and find the best solution for your needs, even if that isn’t bankruptcy. You can find these experts by reaching out to federal credit counseling agencies.
You might feel worried that your property or existing net worth won’t be enough to pay off your debts. If that’s the case, your senior-most credit facility will establish a financial solvency plan to remedy the remaining debt owed alongside your credit counselor. By working out any necessary amendments, your minority lenders will follow the senior-most decisions if they create the plan in good faith.
When to File for Bankruptcy as a Business
When debtors don’t negotiate with small-business owners regarding their loans, it could be time to file for bankruptcy. Typically this would mean a Chapter 11 case, which has a few pros and cons for people operating small companies.
You may benefit from this type of bankruptcy if your creditors or debtors don’t meet to discuss new contract terms. Instead, the federal case would bring everyone to the same table to discuss options like extended payment terms for real estate, equipment, or manufacturing loans.
Small-business owners also don’t have to immediately liquidate their companies or assets to pay off the debt. Instead, they can remain open and operational because Chapter 11 prioritizes repayment plans approved by federal courts. A trustee becomes the facilitator monitoring the ongoing payments after both parties reach agreed-upon terms.
Small-business owners hesitate to file bankruptcy because it can become an expensive, drawn-out process. Depending on the court’s calendar and how easily debtors agree to payment plans, you may pay an average of $19,738 just for filing and attorney fees.
Additionally, you would have to make initial payments within the first few months of your plan agreement. That can be challenging after paying legal fees while continuing your daily business operations.
How to File for Bankruptcy
Many steps are involved with filing for bankruptcy. First, familiarize yourself with the process before making any final decisions.
1. Review Your Options
Remember, bankruptcy might not be necessary for your situation. Discharging debts like student loans and unpaid taxes will provide relief while you look into consolidation or settlement. You’ll need your financial history and credit report paperwork to make the best decision.
2. Choose the Bankruptcy Type
If you decide that bankruptcy is right for you or your business, you’ll need to choose from Chapters 7, 11, or 13. Individual or business bankruptcy is the first way to narrow down your options. Afterward, you can decide based on your assets’ value, outstanding debt, and ongoing income.
3. Decide on Finding an Attorney
The American Bar Association and state associations have lists of attorneys ready to assist people with filing for bankruptcy. Legal aid clinics and free services can also help if you can’t afford legal assistance but desire representation.
The option to represent yourself is also called going pro se. You won’t have to pay attorney fees, so you’ll save most of your filing costs. However, you may not receive the debt relief you need. A recent study found less than half of pro se cases resulted in debt discharge, while 93.9% of represented instances did.
4. Pass a Credit Counseling Course
Everyone filing for bankruptcy of any type will have to attend a credit counseling course. It helps people weigh their options to determine the best action, whether that’s bankruptcy or other types of debt relief. If you finish your class more than 180 days before filing, you’ll have to retake it closer to your official filing date.
5. Complete Your Counseling and Legal Forms
After meeting with credit counselors and completing your course, you’ll have to fill out all related forms. There are many involved with any bankruptcy, so prepare for this step to take some time. The forms include your financial history, statements, fees, and other related information. Your lawyer can help if you choose to get representation.
6. Pay Fees and File Forms
Your paperwork also comes with many fees. There are charges for filing, administrative work, and even surcharges if a trustee will oversee the payment plan arrangements with your debtors. Sometimes people can get these fees waived, but only if their income is 150% below the poverty line determined by a federal court.
7. Negotiate With Your Creditors
Whether you appear in court or not, your creditors will sit down with you after you pay your fees and file all necessary paperwork. They will review your situation and determine how best to repay your debts. Any agreements made at this point will be legally binding, as the meeting happens under oath.
8. Attend Debtor Education Classes
You must complete post-filing education classes if your lenders discharge your debts. This guarantees you’ve learned how to manage your finances better based on your academic performance in the lessons and tests. You’ll need to pay the class fee and earn the final certificate to complete your bankruptcy.
What Life Looks Like After Filing
What will your life look like after completing bankruptcy? It depends on how you file and your situation.
Chapter 7 bankruptcies remain on credit records for a decade after both parties resolve the outstanding debt. On the other hand, a Chapter 13 bankruptcy will only stay for seven years.
You’ll also reduce your credit score no matter how you decide to file. That could make it more difficult or impossible to get money from insurance companies and investors if you need to expand your business or recover from an emergency.
If you face significant debt immediately after experiencing bankruptcy, you may have to shoulder it alone for many years. There are limits to how often people can file specific bankruptcy chapters.
Debts That Don’t Count Toward Bankruptcy
You may not need to file bankruptcy if you owe money for reasons that don’t qualify. Here are a few types of debts that federal courts don’t count in bankruptcy filings:
- Outstanding utility bills
- Personal loans
- Credit card debt
- Medical bills
- Payday loans
- Past-due rent bills
Reaching out to legal representation or credit counselors will help determine if your debt qualifies for bankruptcy or if you need alternative solutions.
Know When to File for Bankruptcy
Knowing when to file for bankruptcy is essential to managing your finances. It could make things brighter or not be part of your future. Talk with an expert to see if it’s the best way to manage your debts while maintaining your personal or professional life.
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Alternatives to Layoffs in Tech: Maintaining a Stable Workforce
The tech industry is volatile and subject to the whims of the market. With the recession that’s predicted to hit the global economy in late 2023, companies everywhere, from small startups to major enterprises, are already taking countermeasures to combat it. Ironically, the most commonly employed countermeasure is large-scale layoffs.
Just recently, Microsoft announced 10,000 job cuts, impacting nearly 5% of its global workforce, as part of “workforce reduction” measures the company is taking. This was soon followed by a similar announcement from Google’s parent company, Alphabet. CEO Sundar Pichai commented on the downsizing, saying the company had “hired for a different economic reality” than what it’s up against today.
During times of economic hardship, it is important for companies to maintain a stable, employed workforce. This is why many businesses are searching for alternatives to layoffs as a method to get through these challenging times. Let’s explore what some of these potential alternatives could be.
A substitute for layoffs is to recruit fewer people each month in the first place. Companies might limit the pace of new recruits and concentrate on keeping their present employees. This is one of the factors that they can adapt to rather than reduce their current staff.
During the height of the pandemic, companies like Amazon, Meta, and Microsoft hired and grew their employee base significantly. In contrast, Apple hired at a more modest rate compared to its peers, adding only 17,000 new recruits between 2020 and 2022. Now that uncertain times are ahead, and we see the consequences of overhiring in the form of mass layoffs. On the other hand, Apple has avoided using layoffs as a tool to deal with these dire circumstances.
The implementation of a hiring freeze is an additional alternative to laying off present employees. This entails putting a temporary stop to all new hiring until the business’s financial situation improves. By doing so, companies can cut expenditures while maintaining the current staff.
Another reason why Apple is not laying off its employees like its counterparts — is that it implemented a hiring freeze in November 2022 to prepare for the turbulent times that are ahead. There’s no news on when the freeze will be lifted, with sources even saying that it could go on until September 2023.
Reducing Working Hours
Reducing the number of hours a worker works each week is one such option that can prove to be beneficial. This enables businesses to maintain their personnel while also cutting expenditures. Employees who are able to keep their jobs but with fewer hours worked may also benefit from it, freeing up more time for other activities.
Reducing hours, not workers, is the right for forward-looking business leaders to institute today. 73 companies in the UK ran an experiment with a four-day workweek. The results showed that managers and employees generally described being more or equally productive in a shortened week. A shorter work week gives employees more time to spend with their friends and family and also focuses on any hobbies or part-time ventures that they wish to cultivate.
Voluntary Separation or Leave
Offering voluntary unpaid leave is another substitute for permanently laying off workers. Although this reduces the number of employees, it also gives them the option to return to their positions later. This is advantageous for the employer and employee because it lets workers take a short break while businesses save money.
Alternatively, companies can also implement a voluntary separation program. This enables employees to willingly leave the organization in exchange for severance compensation. This may be a successful strategy for reducing the workforce while still treating the impacted workers with fairness and compassion. Coca-Cola offered voluntary separation packages to 4000 employees in North America, and it included some major incentives like at least a year’s pay plus a 20% bump.
Focusing on Employee Retention
The most optimal way to avoid layoffs is to reduce employee turnover. High turnover can lead to a constant need to fill available positions, which can be costly and time-consuming. Businesses can decrease the number of unfilled positions and the need to hire and train new employees by putting more emphasis on employee retention and taking measures to improve it. Employers can concentrate on keeping their present staff members by offering them competitive wage packages, flexible work schedules, and opportunities for career advancement.
When to layoff employees?
It’s crucial to remember that laying off employees should only be used as a last resort. Additionally, when layoffs are unavoidable, the business should manage the situation with transparency and empathy. It’s vital to avoid doing bad layoffs or for the wrong reasons. The recent Twitter layoffs are a prime example of a bad layoff, with employees either being informed by email that they have been laid off or finding out after discovering that they have been locked out of their work laptops or communication channels.
Layoffs are not always the best option and can often be detrimental to the organization as a whole. Companies can keep a steady workforce while still controlling expenses and adapting to market changes by thinking about possible alternatives to layoffs. Employers should be aware of their options and carefully consider them while putting the interests of their staff first.
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4 Software Tools Solopreneurs Need in 2023
Solopreneurs may be the pluckiest type of entrepreneur there is. They decide to bring their business idea to life on their own without the assistance of a team. Solopreneurs can start their companies as side hustles to develop additional career interests. Or they may go all in, hoping to reap the rewards of flexibility and autonomy.
While complete control can be a huge benefit of solopreneurship, it’s not a walk in the park. Since owners tackle everything alone, finding ways to streamline all the to-dos becomes paramount. Without essential software tools, tasks may pile up because they’re too challenging or time-consuming to complete alone. Below we’ll dive into four tools solopreneurs can use to make their jobs easier.
1. Legal Document Management Apps
Every business sells something. It could be intangible, such as bookkeeping services. Perhaps it’s something more physical, like a commissioned work of art. Or it’s a mixture where someone receives a finished product, but services like web development are a part of it.
In each case, a solopreneur has something to offer clients. But managing these relationships usually involves legal agreements, including contracts. Without them, it’s hard to hold either party accountable. Contracts spell out expectations for performance and payment, giving each side some protection and recourse.
The problem is that not many solopreneurs have a background in contract law. In addition, organizing all the paperwork associated with binding agreements can get messy. Most will find it easier to use a contract management platform to handle this side of the business. With the right app, the processes behind creating and signing contracts become more efficient. Owners can automate repetitive tasks, secure e-signatures, and gain cloud storage space.
2. Invoicing Software
Solopreneurship doesn’t eliminate the need for invoice management. Whether a business is a large enterprise or a one-person endeavor, it depends on the exchange of money. Funds flow out to vendors and other companies for supplies. More importantly, revenues come in from those purchasing what the business sells.
Money can exchange hands at the point of sale, but many solopreneurs offer services. With this type of business model, revenue usually comes in after the fact. A graphic designer may perform recurring work for six different clients. However, the designer won’t receive payment until each client approves the agreed-upon deliverables. This setup requires invoicing, which can become tedious for any business owner.
It’s even more cumbersome for solopreneurs, who must juggle projects and chase down payments at the same time. A report from the Independent Economy Council found getting paid is one of the top challenges for freelancers. An astonishing 74% of gig workers say they’re not receiving on-time payments. Unbelievably, 59% say they’re still waiting for $50,000 or more.
Yet 38% are still creating invoices from scratch using word processing tools, and such invoices must be tracked manually as well. Invoicing software saves solopreneurs from having to do this. They can reuse templates, track when invoices go out, and determine which payments are late. Invoicing apps streamline the process of following up with late or missed payments and signal the need for tough client conversations. Also, these software tools automatically make deposits into bank accounts and simplify income tax preparation.
3. Task Organizers
Making to-do lists takes time away from doing the work. Even so, it’s a necessary step in the planning process. Solopreneurs who devote their attention to every aspect of running a business will find it difficult to succeed without organization. Spreadsheets and word processing programs might seem like a convenient solution. But these software tools are often too simplistic to meet the needs of a busy owner handling it all.
Project management solutions are great for larger companies because they keep teams in collaboration mode. A business with one person may find project management apps too complex. After all, they’re the only ones tracking tasks, creating timelines, and delivering outcomes. Solutions that organize to-do lists are usually a better fit.
These apps let solopreneurs initiate tasks, categorize outstanding items, and establish priorities. They can see what’s on their plate each day before it begins. If a deadline needs reprioritizing, it’s not too difficult to rearrange. A business owner can immediately see how a shift in priorities will impact the rest of their scheduled responsibilities. Furthermore, task organizers will send reminders of critical deadlines so nothing gets missed.
4. Social Media Tools
Statistical research shows 33% of marketers spend between one and five hours weekly on social media. While this represents the majority, about 23% dedicate six to 10 hours weekly to social media marketing. This time may seem like a drop in the bucket for larger companies, but it can be more significant to solopreneurs.
Sole business operators aren’t relying on the talents of a social media manager to post for them. Marketing, including social media posts, is something they must plan as part of their day. Simultaneously, social media may become like a rabbit hole they can’t escape. A solopreneur’s productivity can take a nosedive if they get too caught up in posting content.
Fortunately, there are apps that can automate posts for owners who want to avoid distraction. Solopreneurs can still engage with their customer base while getting back a portion of their time. Social media software tools let them automatically schedule posts for each week. If business owners have a long-range content calendar, these platforms can execute it. Sudden changes aren’t a problem, as it’s possible to cancel or modify automated posts.
What Solopreneurs Need
Operating a business is daunting enough for owners who have teams to rely on. Those who do it by themselves are, without a doubt, a different breed. They’re not afraid to face challenges, knowing they can learn to handle whatever comes their way. But it doesn’t mean solopreneurs can’t gain advantages from adding specific software to their toolkits. Apps that make everyday processes less of a chore can also make running a solo venture less overwhelming.
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Why the Rise of AI-Generated Content Will Make Link Building Even More Important
Artificial intelligence (AI) has been around for decades, but the release of sophisticated tools like ChatGPT is pushing AI-generated content into the mainstream. Marketers are both curious and nervous — understandably — about what this means for the future of marketing and SEO.
With SEO, the biggest question is how AI-generated content will be ranked in Google, whether it will be penalized, and what this low barrier to entry means for the wealth of content that already exists on the internet.
Some of this remains to be seen, but one thing is certain – high-quality content matters more than ever. And that includes link-building for authority.
The Rise of AI Content
AI isn’t a single technology but a collection of technologies that mimic human decision-making and capabilities. It includes machine learning (ML), natural language processing (NLP), rules-based systems, and other similar technologies.
These technologies can understand data and continually learn and improve their processes without specific programming, which is what makes them so valuable and adaptable to many different industries.
AI-generated content is a new development that can streamline content creation with automation. The key is that it can enhance the process, however, not replace it.
What Is AI Content Writing?
AI writing tools, such as the popular ChatGPT, use artificial intelligence to generate content. These tools draw on database resources to respond to queries. There are many possible applications for these tools, as highlighted by ChatGPT itself:
According to OpenAI, the AI company that launched ChatGPT, the tool “sometimes writes plausible-sounding but incorrect or nonsensical answers.” There are several reasons for this, but it’s mainly because the model can be misled by what it knows, not what the trainer knows.
It’s important to remember that AI tools are:
- Not designed for SEO or content marketing
- Not designed to be a link-building tool
- Trained on old data, leading to wrong or outdated information
SEOs need to consider how AI writing tools can enhance content or make the process more efficient. Still, it’s important to understand the possible risks to rankings – and organic traffic – when using AI content.
With several competitors in production — and continuous potential to grow and learn, AI writing tools are likely here to stay. They can be useful, but those who misuse these tools may see problems with SEO.
AI Content and Google
Google is preparing to launch its own AI writing tool, yet the company has spoken out about AI-generated content being spam and against webmaster guidelines.
Recently, Google has been changing its stance to clarify that not all AI content is bad, but content that’s designed specifically to manipulate search ranking is. The official stance is that content created primarily for search engine rankings is against guidelines — because content must be created for people first.
This isn’t a surprise, given that Google has always been interested in providing the best experience for the user, first and foremost.
According to Google’s spam policies, spammy content is content that is “generated programmatically without producing anything original or adding sufficient value. Examples include:
- Text that makes no sense to the reader but contains search keywords
- Text translated by an automated tool without human review or curation before publishing
- Text generated through automated processes without regard for quality or user experience
- Text generated using automated synonymizing, paraphrasing, or obfuscation techniques
- Text generated from scraping feeds or search results
- Stitching or combining content from different web pages without adding sufficient value.
So, whether AI or simply high-volume, low-quality content, the story is the same – Google wants content that’s relevant and valuable to the user.
How Are Businesses Using AI for Content Marketing?
AI writing assistants and tools are nothing new in content marketing and SEO. Tools like Clearscope and Jasper AI are available for content creators, SEO specialists, and brands to enhance their processes. Some of the ways AI is being used for SEO include:
AI tools can be used to automate and analyze search intent and offer insights into relevant keywords to inform content strategy.
ML tools can identify weaknesses in websites to make improvements based on data, not opinion or supposition. This is not enough to replace an expert eye, but it can make the process more efficient and identify gaps.
Topics and Outlines
Creating content outlines and topic clusters can be time-consuming. AI tools help to identify trending topics and present content clusters that are relevant to the target audience, as well as quick outlines to make content creation faster.
Proofreading and Editing
There’s no substitute for human eye editing, but tools like Grammarly can identify errors, spot awkward phrases, and more. This is helpful to streamline the process and reduce the burden on the editorial team.
Coming up with new content ideas can be challenging, especially if you’re producing a lot of content each week. AI-generated content does have some issues with originality since it’s learning from other sources, but it can be helpful in inspiring ideas.
NLP is a big component of AI technology and voice search, which is growing in popularity. NLP tools are helpful for optimizing your website content for voice search to help voice-recognition technology find content more easily.
What’s the trend here? These are all ways that AI can enhance, amplify, or streamline content creation and SEO processes. There’s still a human at the helm, ensuring that the content is still valuable to human users.
What Are the Limitations of AI for Content Creation?
AI content can be helpful if it’s used correctly. Here’s why it’s not enough to plug queries into AI tools and generate content:
No E-A-T Value
As a marketer, you’re no doubt familiar with Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines. In December 2022, Google updated the quality rater guidelines with another E, which stands for experience.
Given the possible limitations in database knowledge and context, it’s easy to see why AI-generated content would fall short of E-A-T guidelines. Then, we have Your Money or Your Life (YMYL) pages, which cover topics that can significantly impact a person’s happiness, health, financial stability, or safety.
Google prioritizes high-quality information in these cases, even more than with other topics, since the wrong information can potentially harm a person’s health or wellbeing. In this case, combining E-A-T guidelines with YMYL topics using AI is a recipe for disaster.
Low-Quality Information or Inaccuracies
ChatGPT, one of the most popular AI writing tools, is not connected to the internet. It’s been trained using databases to generate answers. It’s also limited to information prior to 2021, missing out on any updates or discoveries that have occurred since.
Knowing that, it’s difficult to rely on that content as truth – especially with topics that are constantly evolving and changing. The tool can’t guarantee complete accuracy (and never claimed to), so it can’t be trusted to provide the most authoritative information.
In addition, some topics are nuanced and require human understanding and context. Even if the information is accurate, the content generated may be awkward or ambiguous because of this.
Poor Search Results
More AI-generated content has the potential to lower the overall content quality that appears on the search results pages. There’s already a risk of stumbling on incomplete or incorrect information, despite Google’s best efforts to prioritize quality.
On top of that, AI content is continuously learning, but it’s drawing upon its own sometimes-questionable content to do so. It’s essentially like the evolution of a rumor – the truth gets obfuscated a little more with each retelling.
Either the quality of the search results overall will plummet, or true quality content can gain a significant competitive edge.
More Low-Quality Content Saturation
Marketers have already been struggling with a barrage of low-quality content from sites with low authority – that problem is only worsened by AI content. Now, just about anyone can create content without the skills or knowledge to do so successfully and strategically.
The barrier to entry is not only lower, but there’s no critical thinking or experience involved. Anyone can plug “how to groom a golden retriever” or “how to day trade your way to early retirement” into an AI tool and spit out content in a matter of minutes, which will now be competing with thoughtful, well-crafted work from humans.
Does this mean that content creation and SEO efforts will become antiquated? Not necessarily. This is an opportunity for quality content and strategic SEO to come out ahead, with or without the use of AI content tools.
Why Does Link Building Matter More for SEO with AI-Generated Content?
Link building is an essential aspect of SEO. Users can follow links from one destination to another, and search engine crawlers follow links to discover pages and understand site hierarchy.
There are two types of links that matter for SEO: internal and external links. Internal links connect the pages on your site together, while external links (backlinks) are links that others put on their pages to direct users to your pages.
Link building refers to the process of getting backlinks from other websites. When you have a backlink from another page, some of its authority passes onto your page. Google considers it a valuable page, boosting its ranking.
Not all backlinks are created equal, however. Earning backlinks from authoritative sources boosts your content, but shady backlinking techniques have plagued the industry forever – which will now be worse with AI-generated content. Just like link farms and other low-quality linking shortcuts, AI content is proliferating link-building spam.
But Google is also using AI tools for link evaluation – specifically, filtering link spam.
How to Build SEO-Friendly Links to Combat the Rise of AI Content
AI-generated content is creating a buzz all around, with excitement from some and fear from others. We don’t need to fear the rise of AI content, however. As long as you take the right approach to build quality links with quality content, AI can be a blessing in disguise that allows you to stand out even more. Here’s how:
Create Valuable Evergreen Content
One of the benefits of AI content tools is that they’re faster than human writers. That leads to a lot of quick, topical content, but evergreen content? Most AI-driven content creators aren’t focusing on that.
Evergreen content is SEO optimized, continually relevant, and lasting. Lists, ultimate guides, instructional pieces and tutorials, and reference-type content on sustainable topics are great for SEO and naturally build high-quality links.
Guest blogging is a natural way to build links that won’t affect a spam filter. When you write an authoritative, high-quality (as in human-written) piece that’s submitted to a well-known blog or industry publication, you build thought leadership and authoritative content for others to link to.
If you choose to use AI tools to help with content creation, this is one area that should be human-written. The goal of guest blogging is thought leadership, so you risk both your SEO efforts and your reputation if you use a content tool to generate quick content with inaccuracies and no nuance.
Internal Link Building
Though AI content is creating more link spam, internal links are still valuable for rankings. Google can still discover and interpret the content on your website, and with relevant anchor text, you won’t trip a spam filter.
Fortunately, this is something you have control over. You can prioritize different pages on your site with internal linking to demonstrate that they’re high value, guide users to the content that’s most relevant to them, and establish relationships between content.
AI Is a Tool, Not a Replacement
AI writing tools can create more efficient processes for marketers. But just like any other technology, it’s an enhancement, not a replacement. Users who rely entirely on AI-generated content will not only miss out on the nuances of human-written content, but they won’t provide the same value.
Humans still need to be involved in the process, planning content, reviewing accuracy, and ensuring quality with authoritative links.
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