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Modern Auto Technologies Vital for Your On-Road Safety – ReadWrite



Debraj Chatterjee

Gone are the days when seat belts and airbags were considered the top safety features in a vehicle. The continuous work of the engineers has enabled them to design new and improved safety techs that can make our journeys significantly safer. With increasing traffic on the roads, there is no better time to take advantage of these auto technologies. So before buying your next ride, after getting the revs check report, make sure the vehicle contains most of these advanced features.

One of the coolest features on automobiles these days honor is Adaptive Cruise Control (ACC).

Depending on various Automakers, this system varies, but there is a similar sort of camera/radar in order to take in count the vehicles ahead of it. If you know the vehicle’s type and speed in front of you, it’s more convenient to adjust the speed. Regular cruise control helps to maintain a uniform velocity unless the driver starts to intervene. On the other hand, ACC offers a flexible mechanism to control the car’s speed after considering the speed of the car in front of it.

Here is a list of the top car technologies that can help you stay safe on the road, from reactive and responsive features to adaptive and automatic assist systems.

Please note, different automakers name these systems differently, so we will also give you the alternative names of these techs.

Modern Auto Technologies Vital for Your On-Road Safety

Adaptive Cruise Control and Adaptive Headlights

Adaptive Cruise Control (ACC) works to maintain a safe distance between your car and the vehicle ahead by automatically altering the speed of your car. You can configure the distance you want to keep between the vehicles; it could be one to two lengths or three to four lengths of cars.

The Adaptive Cruise Control With Stop And Go is an extension of this technology, which lets your vehicle run at a meager speed. In addition, the car can stop completely and start again, making it an ideal system for stop-and-go traffic. This system is also known as Adaptive Cruise Assist, Active Cruise Control, Smart Cruise Control, Intelligent Cruise Control, Smart Cruise Control, and Radar Cruise Control.

The Adaptive Headlights is a responsive tech created to aid in lighting the road ahead during turns. These are especially useful to increase nighttime visibility on curved roads. The lights follow the direction of the steering wheel or point where the wheels are. We also call it Dynamic Bending Lights and Active Bending Lights.

Another similar tech called Automatic High-beam Headlights mechanically shifts between the high- and low-beam lights as other cars draw near or in different light settings. So, for example, with a high-beam on when your vehicle senses an approaching vehicle, it will automatically change the high-beam to low-beam.

Wonder how the cruise control works?

In some scenarios, if the car comes suddenly into the passing lane from the inside lane. Then, you might see that the RAV will spike in the braking system. Moreover, when you are approaching a slow vehicle, you notice that your car slowly begins to reconcile with the car ahead of you. All these are because the computer system uses an algorithm that counts on the rate at which you are closing the car. In case the car ahead is faster, then it starts to neglect the effect. Indeed, the algorithm works similarly when you are pressing the brake pedal yourself.

Forward Collision Warning and Automatic Emergency Braking

Forward collision warning alongside automatic emergency braking is one of the prominent achievements in the field of safety and security. It has been a driving force for the Automobile to invest a large sum for research and innovation. It marks its beginning from the development of stability control. In fact, Jake Fischer, director of auto testing for consumers, summons this technology to be in place for all the vehicles as soon as it becomes possible for the manufacturers to realize its importance. Furthermore, he also claims that this feature could transform auto safety.

Forward Collision Warning (FCW), also known as Frontal Collision Warning, Forward Collision Alert, or Pre-Collision Assist, warns you when a collision is imminent. The warning comes through voice beeps and flashlights on the instrument cluster. Going through the working principle, it uses lasers, cameras, radars, or might be the combo of such techniques to scan the condition of the road ahead of your car and makes you alert in case that vehicle is moving slowly. The driver will be aware through haptic, visual, or audible systems.

An extension of the FCW is Automatic Emergency Braking (AEB), which controls its own hands when the crash is impending. When you fail to apply the brakes, the system does the job. Most AEB systems work when the car is in forward running mode; however, a few also come with the reverse braking mechanism. The AEB system may not avoid a crash, but it could definitely minimize its severity.

Some other common names for AEB are Collision Mitigation Braking System, Pre Sense City, City Collision Mitigation With Braking, City Safeguard, and Safeguard Plus.

Automatic emergency braking with pedestrian detection is another handy system that applies brakes when it detects a pedestrian. The system uses a combination of cameras and radar sensors to detect a passerby. Both the frontal and reverse braking systems are available, but most cars come with frontal pedestrian impact mitigation braking.

The car that also offers the Automatic Emergency Steering (AES) feature can even steer itself to avoid colliding with the pedestrian or any other object.

Lane Departure Warning, Lane Keep Assist, and Lane Centering

You know how important it is to keep the car in a lane; a slight steer can be disastrous. The Lane Departure Warning (LDW), also known as Lane-Departure Alert, helps you keep in your path by alerting you when you drift over the lane markings. Most systems give you an audible warning; however, some give you visual or tactile alerts, as well. Moreover, these systems also co-work with other technical features like an autonomous emergency braking system and adaptive cruise control.

The Lane-keeping Assist (LA) is a prevalent technology available in self-driving cars that can steer your vehicle back into its lane when it glides over lane markings. The system works with lane-departure warning, alerting you first before pulling you back in the lane. Automakers use different names for the LA, such as Road Departure Mitigation, LaneSense, Lane-Keeping System, Lane Assist, and Lane-Keeping Aid.

There is a provision for steering to keep the car in the correct position in the newer system, whereas the older system might use the phenomena of applying the brake to do so. So, yes, the amount of steering that requires nudging your car depends on the condition of the road.

Lane Centering, also called Lane-Keeping Assist, Lane Assist, Steering Assist, Lane-Following Assist, and Lane-Tracing Assist, thwarts your vehicle from gliding over the lane markings. Instead, it keeps your car in the center of lane marks. While Lane-keeping Assist is a reactive function that activates only when the vehicle starts drifting over the markings, Lane Centering is a proactive system. It means it makes sure your car always remains in the center of its lane.

Final Words

Besides these auto safety techs, Blind Spot Monitoring, Night Vision, and Surround View Camera are also very vital systems to ensure your security on the road. That said, you must always remember that these auto technologies are just for your assistance.

As a driver, you should be attentive and adopt defensive driving techniques all the time. For example, you should always drive within the speed limits, keep an eye on the rearview and side mirrors, and ensure you do not get distracted by anything in the vehicle or outside.

Image Credit: provided by the author and istock; thank you!

Debraj Chatterjee

Debraj is a Founder of LMN SEO Services and oversees strategic, operational and invest Peng aspects of the company’s wide ranging digital content & digital revenue activities.


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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