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NFT Revolution: Unveiling the Marketing Agencies Driving Global Adoption of Non-Fungible Tokens

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NFT Revolution: Unveiling the Marketing Agencies Driving Global Adoption of Non-Fungible Tokens


The world of non-fungible tokens (NFTs) has taken the digital landscape by storm, revolutionizing how we perceive and exchange digital assets. From artwork and collectibles to virtual real estate and music, NFTs have opened up new possibilities for creators, collectors, and investors alike.

However, effective marketing strategies are essential in driving widespread adoption and understanding for this groundbreaking technology to reach its full potential.

Importance of NFT Marketing

While the underlying technology and concept of NFTs are revolutionary, their true potential can only be realized when accompanied by well-executed marketing campaigns. Here are a few reasons why NFT marketing is of paramount importance:

1. Creating Awareness: NFT marketing campaigns educate and raise awareness about the benefits and possibilities of NFTs, attracting a broader audience beyond early adopters.

2. Building Trust: Effective marketing establishes trust in the NFT ecosystem by promoting reputable creators, platforms, and marketplaces, encouraging new participants to explore and invest in NFTs.

3. Showcasing Value Propositions: Marketing agencies effectively communicate the unique advantages of NFTs such as digital ownership, provenance, and programmability, highlighting their benefits over traditional forms of ownership and exchange.

4. Engaging Communities: Marketing agencies foster vibrant communities around NFT projects, artists, or platforms, driving excitement, collaboration, and loyalty to fuel the growth and sustainability of the NFT ecosystem.

5. Expanding Reach: NFT marketing agencies employ innovative strategies to amplify campaigns across multiple platforms and channels, maximizing exposure and attracting diverse participants globally.

Look at these five agencies accelerating the widespread acceptance and growth of NFTs.

1- Coinbound

Since its inception in 2018, Coinbound has rapidly established itself as the unrivaled leader in NFT marketing. With a stellar track record and an impressive roster of clients, it’s no wonder why they stand at the forefront of the industry.

 

Boasting an extensive portfolio, Coinbound has collaborated with over 750 clients, including prominent names such as Metamask, Gala Games, ImmutableX, eTtoro, Tron, Cosmos, Nexo, AscendEx, OKX, and many others. Their ability to attract such renowned partners speaks volumes about their expertise and effectiveness in driving NFT marketing campaigns.

 

Recognition from prestigious publications and platforms further solidifies Coinbound’s position as the number one NFT marketing agency. They have been featured on esteemed outlets like Forbes, Binance, coinmarketcap, NFT Lately, BlockWorks, MarketWatch, Entrepreneur, CryptoDaily, and numerous others. These endorsements highlight the industry’s recognition of Coinbound’s exceptional strategies and outcomes.

Below are the NFT marketing services offered by the company for better outcomes:

  • Influencer Marketing
  • Content Marketing
  • Public Relations and Earned Media
  • Social Media Management
  • Media sales management
  • Consulting and advisory

What they are best at:

  • They are known for a better understanding specific growth tactics for business ranking from NFT, Exchanges, tokens, DeFi, and more.
  • They provide efficient marketing strategies that can be applied to meet your needs.
  • Pricing: Customized plans tailored to your NFT business goals and requirements are available.

2 – NinjaPromo

Since its inception in 2017, NinjaPromo has emerged as a dominant force in NFT marketing agencies. While they may claim the second spot, their unparalleled achievements and global presence make them a force to be reckoned with.

NinjaPromo has worked with an impressive array of clients, including Bitcoin.com, Rebus Chain, Affyn, Lisk, C-01, Ceek VR, and many more. These collaborations testify to their expertise and ability to deliver exceptional results in the NFT industry.

Ninja Promo is one of the best choices when looking for an experienced company that has worked with companies over 290 projects and delivered great results for them online.

What sets NinjaPromo apart is its global footprint. With branches in London, Dubai, Singapore, Hong Kong, and New York, they have strategically positioned themselves as a worldwide powerhouse. This extensive reach allows them to cater to clients across different time zones, cultures, and markets, providing tailored NFT marketing solutions with a global perspective.

Here are several approaches that marketers have embraced to enhance visibility and create awareness for projects:

  • Strategic Social Media Campaigns
  • Influencer Collaborations
  • Content Marketing
  • PR Releases
  • Community Management
  • Outreach

What they are best at:

  • They are known for adaptation to work dynamics
  • Always ready for discussion to analyze the best solutions for projects even when the going gets rough.
  • Meeting demanding deadlines at affordable rates

3 – Mooning

Mooning has rapidly emerged as one of the premier NFT marketing agencies, solidifying its position among the top five in the industry. With an impressive track record, a diverse client portfolio, and recognition from esteemed publications, Mooning has captured the attention of the NFT world and beyond.

When it comes to client collaborations, Mooning has had the privilege of working with a multitude of prominent names. Industry leaders such as Doodle, Magic Eden, Real Token, Real Star, Pull Man, Meta II, Accor, Struct, and many more are among their satisfied clients. This extensive list speaks volumes about the agency’s expertise and ability to deliver exceptional results across various sectors.

The stellar reputation of Mooning extends far beyond its impressive client roster. The agency has garnered attention from renowned publications and media outlets. With features on platforms like Forbes, Entrepreneur, Inc., YahooFinance, Skynews, and Financial Review, Mooning has solidified its position as a thought leader in the NFT space. These esteemed mentions highlight the agency’s innovative strategies, cutting-edge insights, and impactful contributions to the NFT marketing landscape.

Mooning offers a diverse range of NFT services, including:

  • NFT Marketing
  • NFT Creators
  • NFT Influencers
  • NFT Community Management
  • NFT Consulting
  • NFT Minting

What they are best at:

  • They help build a long-term strategy to ensure strong foundations set you apart from competitors in the future.
  • Their community managers will ensure no DMs go unanswered,  they are used to making people feel welcome.
  • Their unique strategies have been developed and continuously tested with current trends/meta for clients all over the world

4 – Cude Design: Designing NFTs for Maximum Impact

Cude Design, established in 2007 and based in Surrey, United Kingdom, has earned its reputation as one of the best NFT marketing agencies in the industry. With a proven track record and an array of notable clients, Cude Design stands among the top 5 agencies in the field.

Cude Design’s unparalleled expertise, as affirmed by glowing reviews from its previous clients, sets it apart from the competition. These testimonials testify to the agency’s ability to deliver exceptional results and drive success in the fast-paced world of NFT marketing.

CudeDesign also specializes in NFT wallet development and Integration, which buys, sells, and trades digital assets. Cude Design can help you develop and integrate crypto wallets for Web3 Dapps and NFT marketplaces. They worked with multiple blockchain platforms, including Ethereum, Polygon, and Solana to integrate the most popular crypto wallets, e.g., Coinbase, Metamask, and Phantom.

Throughout its operation, Cude Design has collaborated with an impressive roster of clients, including prominent artists, creators, and organizations. By working closely with these esteemed individuals and entities, Cude Design has honed its skills and expanded its knowledge in the NFT space, positioning itself as a leader in the field.

Cude Design offers a diverse range of NFT services, including:

  • NFT Marketplace Development
  • NFT Wallet Development and Integration
  • NFT Smart Contract Development

What they are best at:

  • They are best at designing and developing your NFT marketplace platform, allowing users to mint and trade directly through your website.
  • They can help you develop and integrate crypto wallets for Web3 Dapps and NFT marketplaces.
  • They have several years of experience in the NFt marketplace.

5 – Inoru

INORU, a trailblazing NFT marketing agency, has firmly established itself among the top 5 industry leaders. With an illustrious history dating back to 2006 and a global presence spanning Tokyo, USA, London, UAE, India (Chennai), and Singapore, they have become synonymous with success in the NFT realm.

What sets INORU apart is its impressive track record of working with prestigious clients. Collaborations with Anyswap, Quickswap, Minty, Live NFT, Evai, GSX coin, and more have solidified their reputation as trusted partners in driving NFT marketing strategies to unprecedented heights.

INORU’s dedication to delivering exceptional results has garnered widespread recognition. Notable industry publications and influencers have acknowledged their expertise and innovative approach. From glowing mentions in renowned NFT circles to high-profile media coverage, INORU’s impact on the NFT landscape continues to make waves.

Inoru offers a range of key services, including:

  • Content Marketing
  • Social Media Marketing
  • Press Releases
  • Video Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Email Marketing

What they are known for:

  • Transparency
  • Experienced professional marketing team
  • Top-notch marketing strategies to attract their audience

Final Thought

In the fast-paced world of NFTs, the role of marketing agencies cannot be overstated. As the global NFT movement gains momentum, these top 5 marketing agencies have emerged as trailblazers, driving NFT adoption to new heights. From accelerating awareness to building communities, leveraging influencers, and providing holistic consulting, these agencies have reshaped the NFT landscape.

Their dedication and ingenuity have propelled NFTs into the mainstream, transforming how we perceive digital assets. The collaboration between marketing agencies and NFT projects will continue to fuel this revolutionary art form’s success and widespread adoption. Embrace the NFT revolution and witness the limitless possibilities that lie ahead.

Featured Image Credit: Unsplash; Thank you!

Ayodele Johnson

Ayodele Johnson is the CEO of ActivelinkPro, a Digital PR Expert, Tech Enthusiast and an Online Marketing Strategist. He has been building online businesses for the past 4 years, and landed a gig as a content curator and PR specialist for a well-respected project. He has also helped several businesses to boost their ROI using efficient marketing strategies to drive thousands of customers to their websites.

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Fintech Kennek raises $12.5M seed round to digitize lending

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Google eyed for $2 billion Anthropic deal after major Amazon play


London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 tech.eu report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from Kennek.io; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs

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Deanna Ritchie


As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations

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Deanna Ritchie


As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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