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Optimizing B2B Lead Generation: Transforming O2C Processes for Business Growth



Debraj Chatterjee

In the rapidly evolving B2B landscape, effective lead generation is crucial for business growth. B2B leaders must navigate complex payment preferences and O2C systems– to stay ahead of the competition. The digital transformation of recent years has accelerated the automation digitalization of O2C (order-to-cash)processes, offering merchants new opportunities to expand their presence and reach. However, with a well-managed payment strategy, the entire process can continue. This article will explore how optimizing O2C processes can drive successful B2B lead generation, foster customer loyalty, streamline operations, and unlock business growth.

Embracing Customer-Centric Payment Experiences

One of the critical considerations in B2B lead generation is providing B2C-like purchasing experiences. Buyers today expect seamless payment options and immediate gratification. However, by offering multiple convenient payment methods and streamlining the purchasing process, merchants can improve customer satisfaction and transaction speeds and ultimately increase business success.

In a Forrester study, “Optimize Your Payment System to Seal the Deal,” more than 90% of respondents stated that improving payment options for B2B customers would enhance customer satisfaction, transaction speeds, and overall business success. To meet these expectations, merchants must provide painless purchasing experiences that mirror the ease and convenience of B2C transactions. This includes offering multiple payment methods, such as credit cards, electronic funds transfers, and digital wallets, with the ease of one-click purchasing.

Streamlining O2C Processes for Improved Cash Flow

Automation is pivotal in transforming O2C processes. Automated systems eliminate manual tasks, reduce errors, and expedite invoicing, credit decisions, and reconciliation processes. Merchants can remove complexity and improve cash flow by integrating comprehensive B2B payment solutions with existing platforms, such as P2P and ERP systems.

Manual processes can be time-consuming, error-prone, and hinder cash flow. Businesses can achieve significant cost savings and operational efficiencies by automating order creation, invoice generation, and payment reconciliation. According to the Boston Consulting Group, companies implementing automation in order creation processes can achieve cost savings ranging from 15% to 30%. However, industrialization also improves the customer service experience, leading to more loyal clients and reduced non-payment risk.

In addition, implementing automation technology facilitates instantaneous cash flow monitoring, allowing enterprises to make informed judgments and enhance their working capital management. By streamlining O2C processes, companies can free up resources, reduce administrative burdens, and allocate more time and effort to strategic activities that drive lead generation and revenue growth.

Leveraging Instant Decisioning and Credit to Drive Sales

Offering trade credit and establishing dedicated financial relationships can significantly impact B2B lead generation. Buyers tend to spend more when provided with favorable payment terms and credit lines. By enabling fast decision and credit evaluation, merchants can attract new customers, increase sales, and cultivate a loyal buyer base.

By providing flexible payment options and efficient credit evaluation, merchants can cater to diverse buyer preferences and increase their sales potential. Research shows that 15% of B2B buyers spend more when offered trade credit. Moreover, 82% of buyers would choose a vendor that provides invoicing at checkout with extended payment terms over competitors.

Instant decision-making systems leverage data analytics and technology to assess buyers’ creditworthiness in real-time.

This enables businesses to offer appropriate payment terms and credit lines based on individual customer profiles, mitigating non-payment risk. However, by simplifying the purchasing process and providing attractive credit options to buyers, merchants can differentiate themselves from competitors and secure a larger market share. Fast decisions help attract new customers, nurture repeat business, and build long-term customer loyalty.

By leveraging instant decisions and credit capabilities, merchants can offer personalized payment options tailored to each buyer’s needs. This flexibility enhances the purchasing experience, encourages larger order sizes, and promotes customer satisfaction. Additionally, with dedicated financial relationships and credit lines, buyers are more likely to choose a particular vendor over others, leading to increased sales and market share.

Unlocking Sales Growth and Efficiency through O2C Transformation

Transforming O2C processes can yield significant benefits for B2B businesses. Dynamic pricing, streamlined orders, faster payments, and automation drive sales growth, cost savings, and process transparency. However, these enhancements increase customer satisfaction, operational efficiency, and a stronger b2b lead generation foundation. Here’s how to choose the right B2B lead generation company for your business.

A well-optimized O2C process enables merchants to offer dynamic pricing and promotions to attract buyers. Moreover, by automating pricing calculations and integrating them with customer data, businesses can provide personalized pricing strategies that optimize revenue while meeting customer expectations.

Streamlined order experiences are essential for driving lead generation. Moreover, by automating order processing, merchants can reduce manual errors, ensure order accuracy, and expedite fulfillment. These results in improved customer satisfaction, faster order delivery, and increased chances of repeat business.

Real-time complaint resolution and fewer disputed invoices are critical for maintaining strong customer relationships. However, by implementing automated systems that enable quick and efficient issue resolution, merchants can address customer concerns promptly, build trust, and foster loyalty.

Merchants can proactively communicate order status, provide real-time updates, and maintain open lines of communication, resulting in a positive customer experience and increased customer loyalty. Moreover, increased process transparency allows merchants and buyers to see the entire O2C journey. This transparency builds trust, reduces disputes, and fosters smoother collaborations.

Optimizing B2B Lead Generation: O2C Process Transformation Guidelines

To optimize B2B lead generation through O2C process transformation, follow these essential guidelines:

  1. Understand Customer Expectations: Gain insights into your B2B customers’ payment preferences and expectations through research and feedback. This understanding will guide your O2C transformation strategy.
  2. Embrace Automation: Leverage technology and automation tools to streamline O2C processes. Integrate payment systems with existing platforms to eliminate manual tasks, reduce errors, and expedite cash-related processes.
  3. Offer Multiple Payment Options: Cater to diverse buyer preferences by providing a range of payment methods, including credit cards, electronic fund transfers, and digital wallets. Simplify the purchasing process with one-click options.
  4. Implement Real-Time Decisioning: Utilize data analytics and technology for instant decision-making on creditworthiness. Tailor payment terms and credit lines based on customer profiles to increase sales potential and mitigate non-payment risk.
  5. Communicate Transparently: Maintain open communication channels with buyers, providing real-time updates on order status, shipping details, and payment confirmations. Also, address customer concerns promptly to foster trust and satisfaction.
  6. Continuously Optimize: Regularly evaluate O2C processes and monitor performance. Also, make necessary adjustments to improve efficiency, customer experience, and lead generation.

By following these guidelines, businesses can enhance lead generation capabilities, strengthen customer relationships, and drive growth in the B2B landscape.


In today’s rapidly changing B2B landscape, optimizing O2C processes is essential for successful lead generation, business growth, and customer satisfaction. Customer-centric payments, automation, and efficiency help enterprises thrive in the digital era.

Optimizing O2C (Order-to-Cash) procedures enhances operational efficiency and establishes a strong foundation for building lasting customer relationships. Businesses can unlock their full potential in b2b lead generation and achieve sustainable growth by prioritizing a seamless end-to-end payment strategy and leveraging digital tools.

Featured Image Credit: Monstera; Pexels; Thank you!

Debraj Chatterjee

Debraj is a Founder of Cryptonidea, Coinvouge, CryptonBinary blog Services and oversees strategic, operational, and invest Peng aspects of the company’s wide-ranging digital content & digital revenue activities.


Fintech Kennek raises $12.5M seed round to digitize lending



Google eyed for $2 billion Anthropic deal after major Amazon play

London-based fintech startup Kennek has raised $12.5 million in seed funding to expand its lending operating system.

According to an Oct. 10 report, the round was led by HV Capital and included participation from Dutch Founders Fund, AlbionVC, FFVC, Plug & Play Ventures, and Syndicate One. Kennek offers software-as-a-service tools to help non-bank lenders streamline their operations using open banking, open finance, and payments.

The platform aims to automate time-consuming manual tasks and consolidate fragmented data to simplify lending. Xavier De Pauw, founder of Kennek said:

“Until kennek, lenders had to devote countless hours to menial operational tasks and deal with jumbled and hard-coded data – which makes every other part of lending a headache. As former lenders ourselves, we lived and breathed these frustrations, and built kennek to make them a thing of the past.”

The company said the latest funding round was oversubscribed and closed quickly despite the challenging fundraising environment. The new capital will be used to expand Kennek’s engineering team and strengthen its market position in the UK while exploring expansion into other European markets. Barbod Namini, Partner at lead investor HV Capital, commented on the investment:

“Kennek has developed an ambitious and genuinely unique proposition which we think can be the foundation of the entire alternative lending space. […] It is a complicated market and a solution that brings together all information and stakeholders onto a single platform is highly compelling for both lenders & the ecosystem as a whole.”

The fintech lending space has grown rapidly in recent years, but many lenders still rely on legacy systems and manual processes that limit efficiency and scalability. Kennek aims to leverage open banking and data integration to provide lenders with a more streamlined, automated lending experience.

The seed funding will allow the London-based startup to continue developing its platform and expanding its team to meet demand from non-bank lenders looking to digitize operations. Kennek’s focus on the UK and Europe also comes amid rising adoption of open banking and open finance in the regions.

Featured Image Credit: Photo from; Thank you!

Radek Zielinski

Radek Zielinski is an experienced technology and financial journalist with a passion for cybersecurity and futurology.

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Fortune 500’s race for generative AI breakthroughs



Deanna Ritchie

As excitement around generative AI grows, Fortune 500 companies, including Goldman Sachs, are carefully examining the possible applications of this technology. A recent survey of U.S. executives indicated that 60% believe generative AI will substantially impact their businesses in the long term. However, they anticipate a one to two-year timeframe before implementing their initial solutions. This optimism stems from the potential of generative AI to revolutionize various aspects of businesses, from enhancing customer experiences to optimizing internal processes. In the short term, companies will likely focus on pilot projects and experimentation, gradually integrating generative AI into their operations as they witness its positive influence on efficiency and profitability.

Goldman Sachs’ Cautious Approach to Implementing Generative AI

In a recent interview, Goldman Sachs CIO Marco Argenti revealed that the firm has not yet implemented any generative AI use cases. Instead, the company focuses on experimentation and setting high standards before adopting the technology. Argenti recognized the desire for outcomes in areas like developer and operational efficiency but emphasized ensuring precision before putting experimental AI use cases into production.

According to Argenti, striking the right balance between driving innovation and maintaining accuracy is crucial for successfully integrating generative AI within the firm. Goldman Sachs intends to continue exploring this emerging technology’s potential benefits and applications while diligently assessing risks to ensure it meets the company’s stringent quality standards.

One possible application for Goldman Sachs is in software development, where the company has observed a 20-40% productivity increase during its trials. The goal is for 1,000 developers to utilize generative AI tools by year’s end. However, Argenti emphasized that a well-defined expectation of return on investment is necessary before fully integrating generative AI into production.

To achieve this, the company plans to implement a systematic and strategic approach to adopting generative AI, ensuring that it complements and enhances the skills of its developers. Additionally, Goldman Sachs intends to evaluate the long-term impact of generative AI on their software development processes and the overall quality of the applications being developed.

Goldman Sachs’ approach to AI implementation goes beyond merely executing models. The firm has created a platform encompassing technical, legal, and compliance assessments to filter out improper content and keep track of all interactions. This comprehensive system ensures seamless integration of artificial intelligence in operations while adhering to regulatory standards and maintaining client confidentiality. Moreover, the platform continuously improves and adapts its algorithms, allowing Goldman Sachs to stay at the forefront of technology and offer its clients the most efficient and secure services.

Featured Image Credit: Photo by Google DeepMind; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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UK seizes web3 opportunity simplifying crypto regulations



Deanna Ritchie

As Web3 companies increasingly consider leaving the United States due to regulatory ambiguity, the United Kingdom must simplify its cryptocurrency regulations to attract these businesses. The conservative think tank Policy Exchange recently released a report detailing ten suggestions for improving Web3 regulation in the country. Among the recommendations are reducing liability for token holders in decentralized autonomous organizations (DAOs) and encouraging the Financial Conduct Authority (FCA) to adopt alternative Know Your Customer (KYC) methodologies, such as digital identities and blockchain analytics tools. These suggestions aim to position the UK as a hub for Web3 innovation and attract blockchain-based businesses looking for a more conducive regulatory environment.

Streamlining Cryptocurrency Regulations for Innovation

To make it easier for emerging Web3 companies to navigate existing legal frameworks and contribute to the UK’s digital economy growth, the government must streamline cryptocurrency regulations and adopt forward-looking approaches. By making the regulatory landscape clear and straightforward, the UK can create an environment that fosters innovation, growth, and competitiveness in the global fintech industry.

The Policy Exchange report also recommends not weakening self-hosted wallets or treating proof-of-stake (PoS) services as financial services. This approach aims to protect the fundamental principles of decentralization and user autonomy while strongly emphasizing security and regulatory compliance. By doing so, the UK can nurture an environment that encourages innovation and the continued growth of blockchain technology.

Despite recent strict measures by UK authorities, such as His Majesty’s Treasury and the FCA, toward the digital assets sector, the proposed changes in the Policy Exchange report strive to make the UK a more attractive location for Web3 enterprises. By adopting these suggestions, the UK can demonstrate its commitment to fostering innovation in the rapidly evolving blockchain and cryptocurrency industries while ensuring a robust and transparent regulatory environment.

The ongoing uncertainty surrounding cryptocurrency regulations in various countries has prompted Web3 companies to explore alternative jurisdictions with more precise legal frameworks. As the United States grapples with regulatory ambiguity, the United Kingdom can position itself as a hub for Web3 innovation by simplifying and streamlining its cryptocurrency regulations.

Featured Image Credit: Photo by Jonathan Borba; Pexels; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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