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Pet Face Recognition: Are We There Yet?



pet face recognition

Technology that can accurately recognize animals will help owners reunite with their lost pets, farmers monitor their livestock, and researchers study wild animals. There are several possibilities in that regard, with microchips being the most popular identification method for pets.

However, implanting chips requires invasive surgery. They can’t be read without a specialized device, and thieves can extract microchips if needed. Another approach is DNA analysis, which is precise, but also very costly and time-consuming.

Pet Facial Recognition With Computer Vision Software

Pet facial recognition powered by computer vision solutions can serve as a viable alternative to the methods above. Even though it has its drawbacks, the technology can demonstrate a high level of accuracy under particular circumstances.

So, how does pet face recognition operate? And what are the challenges that hinder the technology’s progress?

How Does Pet Face Recognition Work?

In general, pet facial recognition solutions work in three main steps:

  1. Image capturing: an animal’s photo is taken by a high-resolution camera. Some algorithms only work with predefined poses, so it is necessary to select images that comply with such criteria.
  2. Feature extraction: an animal’s biometric data is evaluated on suitability, and pre-processing is applied if needed. Then the algorithm extracts the set of features required for recognition.
  3. Matching: the extracted features are represented mathematically and matched against other images. For example, if we are looking for a dog in the lost pets database, we match the dog’s unique features against all the animals in this database.

There are several ways to perform matching. One approach is clustering using algorithms, such as KNN and DBSCAN, which will result in a set of images with high proximity to our target image, and users can select the most suitable image manually.

Also, probabilistic methods can be deployed to represent the final results as confidence levels. For example, an algorithm can determine that the captured image is a cat with a confidence of 90% and that it is a dog with a confidence of 10%.

pet face recognition

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Pet Facial Recognition Examples

Here are examples of how pet face recognition can be used in real-life. Some of these systems are successful, popular, and even commercial solutions, while others are academic attempts to test hypotheses.

Finding lost animals

Losing their pets is heartbreaking for the owners. And based on the grueling statistics, such incidences are more common than one might think. One in three of all home-owned dogs and cats in the US goes missing at one point of their life, and 80% of them are never found. There are several pet face recognition-powered initiatives to help owners find their lost friends.


This pet facial recognition solution identifies dogs based on their nose tip, skin color, and fur type. Owners are required to upload at least three photos to create their pet’s profile. At the moment, this solution can identify 130 dog breeds with 90% accuracy rate.


This pet recognition company developed an app that allows pet owners to register and upload photos of their animals. The system analyzes their unique facial features. If owners can provide additional information, such as gender, size, and weight, PiP claims it will be able to recognize every lost cat and dog.

Any person who finds a lost pet can use the app to look for owners. PiP’s solution also constantly scans social media for animal posts and sends missing pet alerts to residents of the relevant neighborhoods.

Love Lost

Love Lost by Petco is another app that helps pet owners and animal shelters. Owners are advised to create their animals’ profiles so that when the pet goes missing, the software can start matching the pet’s biometric information against shelter newcomers and other candidate animals.

Recognizing one specific pet

Sometimes it makes sense to train an algorithm to recognize one particular pet. For example, pet owners could benefit from a system that accurately identifies their animal and performs a consequent action, such as sending an alert or opening the door to let the pet inside. Here is one example.

Front-End Engineer, Aakaitz Garro Developed Pet Face Solution

Arkaitz Garro, a front-end engineer at WeTransfer, developed a pet face recognition solution that can identify his neighbor’s cat and send Garro an alert when the animal is at the door.

To capture the cat’s photo, Garro used a small camera and a Raspberry Pi with motion detection software. When an animal approaches the camera, the system takes a photo and sends it to AWS Recognition platform, which compares it against other images of this cat uploaded by Garro.

If it’s a match, the engineer receives a notification.

Microsoft’s IoT Device for Pet Recognition

In the same vein, Microsoft developed an IoT device that users can attach to their pet entrance. Upon recognizing the pet, the device unlocks the door letting the animal inside.

Assisting in Research Purposes — Facial Recognition of Dolphins

In addition to identifying household pets, facial recognition algorithms can be applied for detecting other species. There is a study published in the Marine Mammal Science Journal that investigated the set of features required for recognizing dolphins.

The researchers could track and photograph the same 150 bottlenose dolphins over a period of 12 years. The team wanted to evaluate the idea of using dolphins’ faces and dorsal fins for identification purposes throughout their lifetime.

Using the 150 subjects, it came down to only 31 dolphins with a comprehensive profile (i.e., clear photos from the left and right side of the face and dorsal fins). This study relied on human expert opinion and statistical methods to detect similarities between different images of the same dolphin.

The results of this experiment showed that dolphins’ facial features remain consistent over time and can be used for identification purposes. They allow recognition of calves after reaching adulthood, which significantly facilitates dolphin studies.

animal face recognition


Helping Farmers Monitor Livestock

Identifying farm animals is a challenging process. According to Zhao Jinshi, founder of Beijing Unitrace Tech which develops software for the agricultural sector, For pigs, it’s more difficult because pigs all look the same, but dairy cows are a bit special because they are black and white and have different shapes.”

Cows and Their Licking

However, when it comes to cows, another challenge arises – i.e., determining where to install cameras. Cows are curious animals and will notice even the slightest change in their surroundings. They would often attempt to lick the camera or otherwise interact with it.

Challenges aside, building a system that can recognize individual cows will help farmers tremendously. Such a solution could match the animal’s health conditions and its drinking and eating patterns to the animal’s identity.

Enhanced with AI, it will be able to detect any signs of illness and unusual behavior and notify the farmer in case of an emergency.

Pet Face Recognition Technology Implementation Challenges

To understand the current state of pet face recognition, we consulted ITRex Group R&D AI Scientist and computer vision expert, Diana Kulich.

As Diana pointed out, pet face recognition is far behind human face recognition technology, which is rather advanced at the moment. Researchers started experimenting with pet facial recognition about four years ago, and the accuracy of general-purpose techniques is still rather low. On the other hand, solutions with specific purposes, such as recognizing one particular animal, can be accurate.

Main Animal Facial Challenge Solutions

According to Diana, there are three main challenges companies who want to implement pet facial recognition solutions need to consider:

  • Determining the optimal set of features

    Scientists have already specified a feature vector that can be used for unique human face recognition. However, the same approach doesn’t hold for pets as we are not aware of which features we need to use and how to interpret them.

    For example, when dealing with people, scientists can use variational autoencoder (VAE) architecture to extract features from human faces. In this approach, photos of a person are compressed to vectors containing the desired features, such as skin tone and facial expressions.
    When it comes to pet facial recognition, there is no reliable feature vector yet.

To solve the challenge of a reliable feature vector will advance the field significantly.

One open-source example in this regard is DogFaceNet, which is a deep learning-based implementation for dog identification.

It uses a dog’s eyes and nose as a feature set. This solution works reasonably well if the overall goal is to distinguish dog breeds, but its performance is rather poor when it comes to differentiating twin animals.

Depending on an Animal Pose

Another example is using Local Binary Pattern Histogram (LBPH) algorithm, which converts an image into pixels and operates by comparing pixel values of different images. This method depends on the animal’s pose, which makes it sensitive to pose variation. It’s worth mentioning that this decision is outdated. Currently, engineers aim to use more high-level features.

  • Getting animals to pose for the camera

    For humans, it is easy to take a particular pose and sit still. However, matters become more complicated when we attempt to make a cat or a dog freeze in a particular pose. This point is relevant for pet face recognition algorithms that are pose-sensitive, such as the ones depending on pixel similarity.

  • Providing a comprehensive training dataset

    For the training to be effective, the data must be diverse and cover all the tasks the algorithm is expected to perform. For example, if the algorithm is supposed to recognize different dog breeds, the dataset should sufficiently cover all the breeds in question captured from different angels and properly labeled. There are several things that can go wrong here. For instance, someone might submit images of mixed breeds, and someone might label their image incorrectly and assign a wrong breed name. To avoid such issues, an expert must review all photos in the dataset, one by one, to verify the legitimacy of the image and the accuracy of the label.


The progress in the pet face recognition field is hindered by the fact that researchers still can’t point out the optimal combination of features that can be used to accurately identify animals on a large scale. Nevertheless, there are several successful applications that operate on restricted data, such as recognizing one particular animal or a small group of domestic or wild animals.

If you are building your own pet facial recognition system, remember that animals are non-cooperative users of biometrics. Some will insist on licking the camera and others will refuse to posture up for the picture.

To eliminate unnecessary trouble, design a pose and expression-neutral algorithm. Another issue to consider is privacy regulations. If you want to build an app that finds lost pets, is it appropriate to require owners to display their location?

Even pictures of pets inside their owner’s house might already reveal more about that person than intended.

Inner Image Credit: Provided by the Author; Thank you!

Top image Credit: Provided by the Author; Thank you!

Nadejda Alkhaldi


Nadejda is an innovation analyst at ITRex Group. She specializes in the healthcare sector, studying how technologies, such as AI and IoT, can improve patient care and facilitate operations.


9 Healthcare Marketing Strategies to Attract and Engage Patients



9 Healthcare Marketing Strategies to Attract and Engage Patients

If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, you’ve come to the right place. In this blog post, we’ll look at nine healthcare marketing strategies that can help you attract more patients and increase your patient engagement. From leveraging social media to investing in search engine optimization, these healthcare marketing strategies will give you the tools to reach out to and build relationships with potential patients. So, let’s get started.

1) Define your audience

Identifying the target audience for your healthcare marketing efforts is an essential first step in any marketing strategy. You need to determine who your ideal patient is so you can craft effective messaging and use the right tactics to reach them.

Start by considering the demographics of your current patients and those most likely to be interested in your services. Take into account age, gender, income level, location, and other factors that might be relevant.

Then, think about the pain points or needs your services can address. It will help you identify potential customers who could benefit from your offer. For example, if you specialize in sports medicine, you’ll want to target athletes and active individuals who are likely looking for solutions to common injuries or health issues.

2) Foster relationships with referring physicians

Building relationships with referring physicians is great for your healthcare marketing strategy. Physicians are well-respected and highly trusted in the healthcare industry, so building meaningful relationships with them is important. Doing so will help you gain access to their patient referral networks and increase your visibility in the community.

Start by introducing yourself and your practice to referring physicians. Ask for their contact information and make sure to keep it up-to-date. Connect with them on social media, if appropriate. Offer to attend conferences and meetings they are attending, or invite them to yours. Offer them patient education materials, discounts on services, or other incentives that show your appreciation.

You can also offer referring physicians helpful resources and advice, such as regular updates on medical advances or educational materials related to their specialties. Make sure that your content is always accurate and up-to-date. Finally, be sure to follow up with referring physicians regularly. It will show them you value their relationship and help maintain positive working relationships.

3) Research your competition

Understanding your competitors is essential when it comes to healthcare marketing. Knowing what strategies they use and how successful they are can help you improve your tactics and stay ahead of the game.

Start by researching the demographics of your target market – who are they, what do they need, and how can you reach them? Analyze their services and offerings and evaluate their marketing tactics. Ask yourself how you can differentiate your services from theirs, what makes your product better, and how you can beat them in terms of quality, cost, or convenience.

Look for trends in their marketing campaigns and see what works for them. Analyze their approach and create a plan that capitalizes on their weaknesses and maximizes your strengths. Discover what makes them unique and use this knowledge to inform your marketing strategy.

4) Incorporate SEO into your website

Search engine optimization (SEO) is essential for healthcare marketing and can help increase organic traffic to your website. It involves optimizing keywords, phrases, titles, headings, images, and other elements on web pages to appear higher in search engine results.

Optimize your website for search engines to ensure that it ranks high when users search for topics related to your practice. The higher your site appears in the search results, the more traffic it will get –more opportunities to convert leads into appointments.

SEO helps you get found by potential patients and keep existing patients coming back. As an essential part of your healthcare marketing plan, it’s important to understand how to incorporate SEO into your website.

First, you’ll need to create content that is both informative and optimized for search engines. Research relevant keywords related to your practice and target audience, then use those keywords in your website content. Ensure you don’t overuse the keywords, which can negatively affect your rankings.

It’s also important to ensure your site is easy to navigate and contains fresh, unique content. It will improve user experience and encourage visitors to stay longer on your site. Additionally, ensure that your website works on all devices and browsers. It will maximize the number of people who can access your site, increasing your ranking in search engine results.

5) Use social media

Social media is another powerful tool when it comes to healthcare marketing. Not only does it allow you to interact with potential patients directly, but it also builds relationships with current and potential referral sources. Utilizing social media channels allows you to share valuable information about your practice and create content that engages with patients and drives new leads.

Regarding healthcare marketing, social media is important to your overall plan. With a well-executed social media strategy, you can reach a wide audience quickly and easily. It’s essential to have an active presence on major platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube, as they provide excellent opportunities for reaching a wide range of audiences.

The key to success is to create content that resonates with your target audience and can convert leads into actual customers. Post relevant information about your services and helpful health tips, and answer questions from potential patients.

Ensure to include visuals whenever possible, as this will help grab your audience’s attention. Also, use hashtags to make your posts more visible and encourage user engagement. Responding quickly to comments and questions is important to foster relationships with potential patients. Finally, measure and track the results of your efforts through analytics software like Google Analytics or Facebook Insights.

6) Develop a strong brand

When it comes to healthcare marketing, creating a strong and unique brand is essential. It is your opportunity to stand out from the competition. Crafting an eye-catching logo and website and utilizing high-quality visuals can help you make a powerful impression on potential patients.

Another great way to build your brand is by creating custom content. Leveraging educational materials like blog posts and videos can help showcase your expertise. Sharing success stories and patient testimonials can also be effective in building trust with potential patients. Look for opportunities to get your name out in the local community. Attending events and partnering with other organizations are great ways to boost your visibility.

Participating in local events is a great way to interact with potential patients and show them why your services are superior. It also allows you to network with local healthcare professionals and gain referrals.

You can also host educational webinars or live chats to educate your patients and generate leads (healthcaremailing dotcom). Tools like Zoom or YouTube Live will allow you to stream the content and engage with people who aren’t physically present in the room. It can also help you reach a wider audience since many patients won’t be able to attend in person and may not have access to your event unless they know it beforehand.

You can ask questions during the webinar or chat and collect data from those who participate through their answers before ending the session with an action plan for following up with those who respond positively. It allows for better follow-up than just sending automated emails out afterward – you’ll get actual feedback from real people.

7) Invest in content marketing

Healthcare Content marketing is a powerful tool for healthcare providers to attract and engage new patients. It involves creating and distributing content related to your business’s services or products. It aims to educate and inform potential patients about your practice, services, and how you can help them.

Content marketing can take the form of articles, blog posts, infographics, videos, podcasts, social media posts, and other forms of media. This type of content provides value to potential patients and can help establish you as an authority figure in the industry. By creating high-quality content that is informative and engaging, you can help potential patients learn more about your practice and its offerings. You can also use content marketing to build trust with current and prospective patients.

Content marketing can be done in-house or outsourced to a content creation agency. If you choose to outsource, select an agency with expertise in the healthcare industry that can create accurate, relevant, and up-to-date content.

No matter your approach, content marketing can be an effective strategy for reaching new patients and building relationships with them. By investing in content marketing, you’ll be able to keep your website updated, attract more organic traffic from search engines, and give your current and prospective patients the information they need to make an informed decision about their healthcare.

8) Advertise online

Online advertising can be a great way to reach potential patients and those in your care. You can use platforms like Google Ads and Facebook Ads to target potential patients based on location, age, gender, interests, and more.

Online advertising can help you promote awareness of your practice and services, increase brand visibility, and even drive conversions. You can also ensure your messages reach the right people with the right targeting. Just do your research and understand the different types of ad formats available.

For example, some formats are better suited to creating brand awareness, while others may be better for lead generation. Additionally, have clear, concise messaging with strong call-to-action (CTA). It will help ensure that your online ads are effective in driving conversions.

Paid advertising on social media channels or platforms like Google Ads is another great way to reach potential patients. Setting up ads allows you to target specific population segments, which increases the likelihood of getting clicks and converting leads into customers.

9) Implement lead capture forms

Lead capture forms are essential in any successful healthcare marketing strategy. They allow you to collect information from potential patients, such as name, email address, phone number, and other contact information. This data allows you to track your leads and nurture them into becoming paying customers.

To get the most out of lead capture forms, design them for maximum conversion. It means providing an easy-to-use interface with a clear call to action that encourages users to take action. You should also include a field for additional comments or questions so that you can gather more detailed information about your leads.

Your lead capture forms should also be strategically placed throughout your website. Place them prominently on your homepage, or add them to key service and contact pages. Additionally, consider offering incentives to encourage people to fill out the forms, such as discounts or free consultations.

By investing in lead capture forms, you can track your leads and nurture them into becoming loyal customers. The right combination of design, placement, and incentives can make all the difference in finding and engaging patients.


Healthcare marketing is a unique opportunity to build relationships and connections with your audience. These people will benefit from your products and services to be incredibly loyal customers. By putting yourself out there in a way that resonates best with your target demographic — and by keeping an eye on what makes them tick — you’ll find that you have a much easier time engaging them on social media or in person at events like conferences or expositions.

Hopefully, we leave you with insights on the marketing strategies that can help you find and engage patients in a way that leads them to take action.

Featured Image Credit:

Paul Mark

A highly creative and motivated self-starter with exceptional project management skills and strong ability to work independently desires the job of a Brand Marketing Coordinator at Healthcare Mailing, a leading provider of healthcare email list, Physicians Email List, medical email list and healthcare related marketing services.

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Alternatives to Layoffs in Tech: Maintaining a Stable Workforce



Alternatives to Layoffs in Tech: Maintaining a Stable Workforce

The tech industry is volatile and subject to the whims of the market. With the recession that’s predicted to hit the global economy in late 2023, companies everywhere, from small startups to major enterprises, are already taking countermeasures to combat it. Ironically, the most commonly employed countermeasure is large-scale layoffs.

Just recently, Microsoft announced 10,000 job cuts, impacting nearly 5% of its global workforce, as part of “workforce reduction” measures the company is taking. This was soon followed by a similar announcement from Google’s parent company, Alphabet. CEO Sundar Pichai commented on the downsizing, saying the company had “hired for a different economic reality” than what it’s up against today.

During times of economic hardship, it is important for companies to maintain a stable, employed workforce. This is why many businesses are searching for alternatives to layoffs as a method to get through these challenging times. Let’s explore what some of these potential alternatives could be.

Reducing Hiring

A substitute for layoffs is to recruit fewer people each month in the first place. Companies might limit the pace of new recruits and concentrate on keeping their present employees. This is one of the factors that they can adapt to rather than reduce their current staff.

During the height of the pandemic, companies like Amazon, Meta, and Microsoft hired and grew their employee base significantly. In contrast, Apple hired at a more modest rate compared to its peers, adding only 17,000 new recruits between 2020 and 2022. Now that uncertain times are ahead, and we see the consequences of overhiring in the form of mass layoffs. On the other hand, Apple has avoided using layoffs as a tool to deal with these dire circumstances.

Hiring Freeze

The implementation of a hiring freeze is an additional alternative to laying off present employees. This entails putting a temporary stop to all new hiring until the business’s financial situation improves. By doing so, companies can cut expenditures while maintaining the current staff.

Another reason why Apple is not laying off its employees like its counterparts — is that it implemented a hiring freeze in November 2022 to prepare for the turbulent times that are ahead. There’s no news on when the freeze will be lifted, with sources even saying that it could go on until September 2023.

Reducing Working Hours

Reducing the number of hours a worker works each week is one such option that can prove to be beneficial. This enables businesses to maintain their personnel while also cutting expenditures. Employees who are able to keep their jobs but with fewer hours worked may also benefit from it, freeing up more time for other activities.

Reducing hours, not workers, is the right for forward-looking business leaders to institute today. 73 companies in the UK ran an experiment with a four-day workweek. The results showed that managers and employees generally described being more or equally productive in a shortened week. A shorter work week gives employees more time to spend with their friends and family and also focuses on any hobbies or part-time ventures that they wish to cultivate.

Voluntary Separation or Leave

Offering voluntary unpaid leave is another substitute for permanently laying off workers. Although this reduces the number of employees, it also gives them the option to return to their positions later. This is advantageous for the employer and employee because it lets workers take a short break while businesses save money.

Alternatively, companies can also implement a voluntary separation program. This enables employees to willingly leave the organization in exchange for severance compensation. This may be a successful strategy for reducing the workforce while still treating the impacted workers with fairness and compassion. Coca-Cola offered voluntary separation packages to 4000 employees in North America, and it included some major incentives like at least a year’s pay plus a 20% bump.

Focusing on Employee Retention

The most optimal way to avoid layoffs is to reduce employee turnover. High turnover can lead to a constant need to fill available positions, which can be costly and time-consuming. Businesses can decrease the number of unfilled positions and the need to hire and train new employees by putting more emphasis on employee retention and taking measures to improve it. Employers can concentrate on keeping their present staff members by offering them competitive wage packages, flexible work schedules, and opportunities for career advancement.

When to layoff employees?

It’s crucial to remember that laying off employees should only be used as a last resort. Additionally, when layoffs are unavoidable, the business should manage the situation with transparency and empathy. It’s vital to avoid doing bad layoffs or for the wrong reasons. The recent Twitter layoffs are a prime example of a bad layoff, with employees either being informed by email that they have been laid off or finding out after discovering that they have been locked out of their work laptops or communication channels.

Layoffs are not always the best option and can often be detrimental to the organization as a whole. Companies can keep a steady workforce while still controlling expenses and adapting to market changes by thinking about possible alternatives to layoffs. Employers should be aware of their options and carefully consider them while putting the interests of their staff first.

Featured Image Credit: Photo by Christina Morillo; Pexels; Thank you!

Asim Rais Siddiqui

Asim Rais Siddiqui is a seasoned professional with over 10 years of experience in developing and implementing advanced technology and software solutions. He excels at leveraging his expertise to drive business growth by identifying and capitalizing on new market opportunities and taking calculated risks.

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4 Software Tools Solopreneurs Need in 2023



Brad Anderson

Solopreneurs may be the pluckiest type of entrepreneur there is. They decide to bring their business idea to life on their own without the assistance of a team. Solopreneurs can start their companies as side hustles to develop additional career interests. Or they may go all in, hoping to reap the rewards of flexibility and autonomy.

While complete control can be a huge benefit of solopreneurship, it’s not a walk in the park. Since owners tackle everything alone, finding ways to streamline all the to-dos becomes paramount. Without essential software tools, tasks may pile up because they’re too challenging or time-consuming to complete alone. Below we’ll dive into four tools solopreneurs can use to make their jobs easier.

1. Legal Document Management Apps

Every business sells something. It could be intangible, such as bookkeeping services. Perhaps it’s something more physical, like a commissioned work of art. Or it’s a mixture where someone receives a finished product, but services like web development are a part of it.

In each case, a solopreneur has something to offer clients. But managing these relationships usually involves legal agreements, including contracts. Without them, it’s hard to hold either party accountable. Contracts spell out expectations for performance and payment, giving each side some protection and recourse.

The problem is that not many solopreneurs have a background in contract law. In addition, organizing all the paperwork associated with binding agreements can get messy. Most will find it easier to use a contract management platform to handle this side of the business. With the right app, the processes behind creating and signing contracts become more efficient. Owners can automate repetitive tasks, secure e-signatures, and gain cloud storage space.

2. Invoicing Software

Solopreneurship doesn’t eliminate the need for invoice management. Whether a business is a large enterprise or a one-person endeavor, it depends on the exchange of money. Funds flow out to vendors and other companies for supplies. More importantly, revenues come in from those purchasing what the business sells.

Money can exchange hands at the point of sale, but many solopreneurs offer services. With this type of business model, revenue usually comes in after the fact. A graphic designer may perform recurring work for six different clients. However, the designer won’t receive payment until each client approves the agreed-upon deliverables. This setup requires invoicing, which can become tedious for any business owner.

It’s even more cumbersome for solopreneurs, who must juggle projects and chase down payments at the same time. A report from the Independent Economy Council found getting paid is one of the top challenges for freelancers. An astonishing 74% of gig workers say they’re not receiving on-time payments. Unbelievably, 59% say they’re still waiting for $50,000 or more.

Yet 38% are still creating invoices from scratch using word processing tools, and such invoices must be tracked manually as well. Invoicing software saves solopreneurs from having to do this. They can reuse templates, track when invoices go out, and determine which payments are late. Invoicing apps streamline the process of following up with late or missed payments and signal the need for tough client conversations. Also, these software tools automatically make deposits into bank accounts and simplify income tax preparation.

3. Task Organizers

Making to-do lists takes time away from doing the work. Even so, it’s a necessary step in the planning process. Solopreneurs who devote their attention to every aspect of running a business will find it difficult to succeed without organization. Spreadsheets and word processing programs might seem like a convenient solution. But these software tools are often too simplistic to meet the needs of a busy owner handling it all.

Project management solutions are great for larger companies because they keep teams in collaboration mode. A business with one person may find project management apps too complex. After all, they’re the only ones tracking tasks, creating timelines, and delivering outcomes. Solutions that organize to-do lists are usually a better fit.

These apps let solopreneurs initiate tasks, categorize outstanding items, and establish priorities. They can see what’s on their plate each day before it begins. If a deadline needs reprioritizing, it’s not too difficult to rearrange. A business owner can immediately see how a shift in priorities will impact the rest of their scheduled responsibilities. Furthermore, task organizers will send reminders of critical deadlines so nothing gets missed.

4. Social Media Tools

Statistical research shows 33% of marketers spend between one and five hours weekly on social media. While this represents the majority, about 23% dedicate six to 10 hours weekly to social media marketing. This time may seem like a drop in the bucket for larger companies, but it can be more significant to solopreneurs.

Sole business operators aren’t relying on the talents of a social media manager to post for them. Marketing, including social media posts, is something they must plan as part of their day. Simultaneously, social media may become like a rabbit hole they can’t escape. A solopreneur’s productivity can take a nosedive if they get too caught up in posting content.

Fortunately, there are apps that can automate posts for owners who want to avoid distraction. Solopreneurs can still engage with their customer base while getting back a portion of their time. Social media software tools let them automatically schedule posts for each week. If business owners have a long-range content calendar, these platforms can execute it. Sudden changes aren’t a problem, as it’s possible to cancel or modify automated posts.

What Solopreneurs Need

Operating a business is daunting enough for owners who have teams to rely on. Those who do it by themselves are, without a doubt, a different breed. They’re not afraid to face challenges, knowing they can learn to handle whatever comes their way. But it doesn’t mean solopreneurs can’t gain advantages from adding specific software to their toolkits. Apps that make everyday processes less of a chore can also make running a solo venture less overwhelming.

Featured Image Credit: by Judit Peter; Pexels; Thanks! 

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at

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