Psychology is the science of mind and behavior. It is the study of both conscious and unconscious phenomena, which also includes our feelings and thoughts. It plays a major role in human society and is considered an important factor in understanding someone or anyone.
There are so many branches under applied psychology like clinical psychology, industrial and organizational psychology, legal psychology, neuropsychology, occupational health psychology, human factors, forensic psychology, engineering psychology, school psychology, sports psychology, traffic psychology, community psychology, medical psychology, and sales psychology.
Psychological techniques are used in product selling — but do you know how to use psychology in your sales?
The customers can be grouped based on their purchasing habits. A few customers buy new products based on their impulse. The impulse category of customers can be easily convinced into buying your products.
A few customers use logic over impulse while purchasing new products.
These customers cannot be easily convinced into buying new products. You need to properly understand their needs and project your products in such a way that the customer feels that your product is essential for them. You first need to build trust with this type of customer. When they feel that your products can be trusted, they will automatically want to use them.
SEO Consultants knows the market trends and can predict the people’s mind based on what keywords they search in their search engines. They can tap into a customer’s emotions and predict the best approach to close a sale. A common mistake in sales pitches is focusing on the cost of the products instead of focusing on the customer’s needs.
Let us look into some of the sales tricks and the sales psychology involved with the business of sales.
Color, color, what color do you choose?
We all know and agree that humans are visual creatures. 90% of information transmitted to the brain is visual, and visual information is processed 60,000 times faster than any other type.
Colour has a significant impact on our behaviors, and this includes if we purchase a product. Let us see the impact of different colors on products and sales.
* Red
Red is so beautiful! It creates a sense of urgency, suitable for bulk sales that happen during peak sales seasons like annual clearance or black Friday sales. Red is associated with movement and impulse. It gets people to act and is important for crucial elements like your call-to-action button of a website.
* Green
All of the varied colors of green are associated with health, peace and nature. It is used in stores to relax customers and promote environmental awareness and products that support the environment’s growth and harmony. Green stimulates a sense of calmness in your brain and encourages decisiveness to buy a relevant product.
* Purple
Purple is commonly associated with royalty and respect. It stimulates problem-solving mechanisms as well as enhances creativity. Consequently, it is used frequently to promote beauty and anti-aging products.
* Blue
Blue brings in a sense of security and productivity. This color is one of the most favorite colors for men, usually like a royal blue color. Using this color helps create a feeling of trust. Hence, using it will help promote trust in your product.
* Yellow
It is cheerful and promotes positivity. The yellow appeals to a young target audience with ideas of happiness, excitement, and creativity and creates an urge for even window shoppers to buy the product.
* Black
It’s associated with authority, power, confidence, and strength. Black is a bit of a tricky color, but when used right, it can convey luxury, elegance, sophistication, timelessness, and maybe a hint of mystery.
* Gray
Gray symbolizes feelings of practicality and solidarity. It is clean in its approach and is used by the unparalleled leader in cutting-edge technologies.
* White
White is associated with cleanliness, purity, and safety. White is an unavoidable color. Anything that is white provides a sense of calmness. White also provides the scope for creativity.
Less is more when it comes to color.
Providing a customer with too many different options makes it harder for a customer to decide, leading to the possibility of them walking away without buying anything at all.
If your company has a variety of products, your customer might get decision-suffocation. Tweakyourbiz says that decision-suffocation can be avoided. For example, instead of promoting each and every product individually, categorize them into a common basket and promote them. Also, research your potential and be well prepared. Promote your products based on need.
Try to understand more about the prospects’ needs before dealing with them in person via call or mail. When getting a chance to talk to the customers, ensure to ask questions that will help you understand more about their requirements. This will help you understand your customer needs and strategize your product-market accordingly.
Make it hard for your customer to say no.
Even hesitant buyers won’t say no to a great opportunity. But you have to make sure to paint them a picture that they can see well enough to purchase what you are offering. You can tap into this potential by offering something they’ll miss out on if they don’t make a purchase — rather than just highlighting an added value.
A gift is all one wants
Everyone loves a gift. You can throw in some useful little gifts with your product or products to attract more buyers. When it comes to online marketing, content is an effective way for online retailers to provide value to potential customers.
Give us a story
All of us love a story and a story can easily draw attention when said in the right manner. Once we are drawn to a story, we start living it. Your marketing ideas can be spun like a story, placing the user in the center alongside the brand. The right story will help your customer to relate to the product more.
Certainly, social proof is also an important factor among your customer.
Every element of your product contributes to your brand identity. Your goal is to create a personality that your target customer will like. Sales psychology can act as a catalyst to reach your customer’s inner mind.
Bala Kumar
Hello, I’m Bala Kumar, a Certified and Performance-driven SEO consultant, and digital marketing expert. With five years of expertise, I can build scalable digital marketing strategies. My core competencies are paid marketing, PPC, SEO, SMM, Inbound marketing, Market research and analysis, Blogging and Local Search Marketing.
