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Sneaky Vampire Syndicate Launches Non-Fungible Tokens Collection

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Deanna Ritchie


The artist behind one of the biggest sales in this landmark year for non-fungible tokens (NFTs) has done it again. Migwashere and partners made another seismic ripple in the NFTs universe on September 12, 2021, when they launched the Sneaky Vampire Syndicate (SVS).

Sneaky Vampire Syndicate Launches Non-Fungible Tokens Collection

SVS features a collection of Migwashere’s hand-drawn cartoons. These will be released and sold as NFTs. Each artwork is a generative portrait of a vampire with distinct features and appearances. SVS artwork is tokenized to the ERC-721 standard. SVS will allow public minting of its 8,888 NFTs over the next few weeks. The initial cost for each vampire is 0.08Ξ, approximately $313 USD.

However, the vision for SVS takes the NFTs idea a step further. Its formation follows on the heels of the sale of 107 NFTs from Bored Ape Yacht Club. That sale earned $24.4 million at an online auction at Sotheby’s in early September.

Migwashere is an artist with Bored Ape Yacht Club, too!

Migwashere was one of the artists behind Bored Ape Yacht Club. He started SVS with the ambition of duplicating its NFTs club concept. Each owner of a Syndicate NFT gets their own space in an exclusive online community. The launch of the new community will take place in the near future.

2D Survival Game Exclusives Coming Soon

SVS is also planning to launch a 2D survival game exclusively for owners of Syndicate-generated NFTs. The game is currently in development in the studios at Static City Games.

Thanks to the success of the launch, SVS announced it will be donating 45 ETH — approximately $150,000 — to three charities. NFT holders will help make the decision as to the recipient charities.

4,600 New NFT Holders

SVS started with a significant tailwind of support and buzz. This was due largely to Migwashere’s involvement with Bored Ape Yacht Club. After the project team revealed their partnership with Migwashere, the new Syndicate attracted 12,000 Discord pre-launch followers. Non-fungible token community support snowballed.

In the days before it officially started, SVS selected 400 of the new NFTs for a special pre-sale. The sale was targeted to users who interacted with SVS on Discord and Twitter. Users minted up to two of the vampire NFTs before the Syndicate drop.

Even distribution among the New NFT holder base

The weekend of the SVS launch saw 4,600 new NFT holders get on board with the project. Migwashere and his tech team achieved a distribution rate of 52% — an uncommonly high percentage. This was due to their efforts to distribute the vampire tokens as equally as possible among the new NFT holder base.

Buyers reserved their new NFT buys at launch. They had a four-hour time window to finish their acquisitions. The SVS believes this mechanism saved Ethereum users hundreds of dollars in transaction or “gas” fees.

Working to lead — using NFTs as profiles on social

SVS hopes their project will get a boost from wealthier owners using the NFTs as profile pictures on social media. They also hope that a hypothetical resale of the NFT at a higher price down the road will increase the value of all other vampire NFTs in the Syndicate.

Exclusive Online Game Access

The SVS ambitions extend even further into the world of gaming. Migwashere and his team say they want to develop more real-use cases for the blockchain-housed tokens.

A vampire-fighting game represents the first conduit for the SVS’s utilization ideas.

The vampire-fighting game is currently in development — and well sought after in the NFT space and gaming community. The as-yet-untitled browser-based game will be offered only to verified SVS non-fungible token holders who will use their tokens in the game. Players will use a variety of weapons and tactics to battle ill-mannered groups of zombies, werewolves, skeletons, and vampire hunters.

An in-game bite mechanic will allow players to abscond with lives from enemy characters at the price of their character being “rooted in place,” according to lead developer Woof. The game will feature infinitely increasing difficulty levels. A leaderboard will display the players that have survived the longest.

Future Steps on the Syndicate Roadmap

Hey NFT holders, just like dogs and mutant apes — you can now receive your free companion bat!

The SVS website reveals the release schedule for upcoming bonus items only available to non-fungible token holders. All vampires received a special giveaway item during the first week of the Syndicate. NFT holders will get a free companion bat. These are similar to the dogs and mutant apes distributed in the Bored Ape Yacht Club. The plan is to offer additional merchandise within the next few weeks.

The Lair represents the heart of the SVS project. The exclusive online club will let vampires interact with each other in the Syndicate Metaverse. The Syndicate has more milestones in the works.

A New Twist in the Steamrolling NFTs Business

The SVS offering reinforces the dynamics of the NFTs craze, which is starting to look more like a confirmed enterprise than a fad.

The idea for SVS emerged from conversations between Migwashere and friends shortly after the artist left the Bored Ape Yacht Club. The team looked to inject new life into the character-based NFTs sphere with a project that responded more meaningfully to pop culture.

The team also wanted to take the utilization aspect of NFTs to a new level. The first few weeks of the NFTs buying spree, they believed, simply reflected the tokens’ value as investments in “profile picture projects.”

The NFTs binge has proven to be one of the most disruptive forces in the art world in generations.

NFT collections have upended staid auction house and art gallery traditions with high-profile, high-value purchases regularly happening at venerable outlets like Sotheby’s and the Uffizi Gallery.

Finally realized — a new revenue stream for deserving artists

Perhaps more importantly, the popularity of NFTs has provided artists with an entirely new revenue stream that has eluded many of them in the 21st century. For Migwashere’s part, the SVS has endowed him with a new sense of freedom and ownership that he was looking for upon leaving Bored Ape Yacht Club.

The New Era for Digital Art — NFTs Collections

“NFTs hold some incredible potential with what they can bring to our future,” he said in an interview with Grit Daily. “It is evident and clear that this is just the beginning of a great era of digital art. We could not be more proud to be able to participate and engage in such a promising time.”

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Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.

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7 Ways to Use Marketing Automation for Lead Nurturing

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Email marketing automation example


If you’re like most businesses, you’re always looking for ways to generate more leads and sales. And if you’re like most businesses, you don’t have a lot of time or money to waste on marketing techniques that don’t work.

That’s where marketing automation comes in. Marketing automation is a new and useful development that can make your marketing efforts easier, faster, and more accurate.

By automating certain tasks, you can free up your time to focus on more important things, like the overall vision and growth of your business.

In addition, automated marketing can help you track your results and measure your return on investment (ROI).

So if you’re looking for a new and improved way to generate leads and sales, consider using marketing automation. It just might be the answer to your prayers.

7 Ways You Can Use Marketing Automation to Nurture Leads

So, how exactly can you use marketing automation to nurture leads?

Nurturing your lead base is all about developing an affiliate relationship with them and making them familiar with your brand.

It’s also a time for you to learn more about them through their behaviors.

As a result, you’ll be able to fine-tune your content creation, advertising, sales calls, and so on. And meet your final goal, which is to close sales.

Here’s how marketing automation can be used for lead nurturing in a number of ways:

1. Sending targeted emails based on customer behavior or interests

Example of an email automation flow – by WPForms

Targeted emails are a great way to use marketing automation to nurture leads. By sending customers emails that are relevant to their interests, you can help them get to know your brand better and increase the chances of converting them into customers.

Additionally, targeted emails can help you track the success of your marketing campaigns and measure the ROI.

How does this work in practical terms? What tools do you need?

To send targeted emails automatically to leads, you will need a tool that can track customer behavior and interests. Additionally, you will need a way to segment your leads so that you can send them targeted emails. Segmenting your leads can be done through criteria like job title, company size, or budget. Finally, you will need an email service provider that can automate the process of sending targeted emails to your leads.

2. Creating custom landing pages that are relevant to the leads’ stage in the buying process

Another great way to use marketing automation for lead nurturing is by creating custom landing pages.

These pages are designed to appeal directly to the needs and interests of your leads, helping them move through different stages in the buying process.

This can include offering free trials, guides, or other resources that are relevant based on where the lead is in their buyer’s journey.

Not only can customized landing pages improve your lead nurturing efforts, they can also help you track the success of your marketing campaigns and measure ROI.

To create custom landing pages using marketing automation, you will need to identify the different stages of your sales funnel and your customer profiles.

Social media advertising platforms and search advertising platforms will allow you to create different pages for different campaigns.

If you’d like to automate your campaigns further, then you need to work with a dedicated automation platform or agency.

3. Use a content experience platform

One of the biggest issues with content creation is that businesses crank out endless pieces of content but don’t use it effectively.

The problem isn’t content creation; it’s content distribution and engagement.

You need to repurpose your content or simply share it with the right people at the right time and through the right channels.

And you need to consider which stage of the sales funnel they’re in.

This is complicated in the extreme when you try to do this manually. And this is where a content experience platform (CXP) comes in.

A CXP platform lets you tag your content according to different factors:

  • Buyer persona
  • Stage of the sales funnel
  • Channel
  • Content topic and type

You can then generate landing pages based on different combinations of the above, which increases the chances of conversions to a high degree.

To make this work, you need to rely on a content experience platform and take advantage of a different type of marketing automation – one that is more dynamic and sure to boost your conversion rate.

4. Offering special deals or incentives to encourage potential customers to become actual customers

As any business owner knows, generating leads is only the first step in the sales process. Once you have a potential customer’s attention, you need to find a way to encourage them to become an actual paying customer. This is where marketing automation can be a valuable tool.

By offering deals and incentives, you can give leads an extra nudge that encourages them to take the next step and become paying customers.

There are a number of different ways to go about this, but one of the most effective is to use email marketing. With email marketing, you can send automatic messages that offer special deals and discounts to leads that haven’t converted yet.

This can be a great way to encourage them to take the plunge and become paying customers. Additionally, there are a number of different software programs that can help you automate your email marketing, making it easier than ever to reach out to leads and encourage them to become customers.

5. Using push notifications to capture shoppers who are about to leave your website

Another powerful way to use marketing automation is through the use of push notifications. These are messages that pop up on your customers’ phones or other internet-connected devices, and they can be used to capture potential customers who are about to leave your site.

With a well-designed push notification system, you can send out timely reminders that encourage potential customers to stick around and check out your products or services.

There are a number of different software platforms that can help you set up push notifications, making it easier than ever for online retailers to stay in touch with their customers and keep them engaged.

Other ways to nurture your leads automatically with push notifications is to create triggers for certain behaviors like:

  • The customer is about to exit a window
  • They spend a long time on a page
  • They revisit the same product page or some other page
  • They ‘favorite’ an item
  • They scroll through more than 50% of a shopping page
  • They add a product to their cart but show an intention to leave
  • They’re generally active online
  • They’ve engaged with your ads on social media and so on

Push notifications are powerful because they allow you to stay top-of-mind with potential customers and keep them engaged, even when they’re not directly on your site. And by incorporating marketing automation into your push notifications, you can automatically nurture leads that show interest in your products or services and encourage them to become paying customers.

6. Use a social media automation tool

I’m not talking about typical social media content managers in this case.

Today, you can use serious automation tools to distribute, organize, and publish your material.

Look specifically for social media automation platforms.

On such platforms, all you have to do is create the bulk of your content and upload them using a spreadsheet.

You can then tag or categorize them based on the mood, intention, or type of post you’ve made.

And then have the automation tool automatically assign them to different networks.

They’ll use tags and descriptors to regularly organize your material and post them to Facebook, LinkedIn, Twitter, and other places.

Automation tools for social media require less manual work than regular social network management tools. And they can free up hours of time and work spent a month or even weeks.

7. Leverage email drip campaigns

Another powerful way to use marketing automation is through the use of email drip campaigns.

A drip campaign, as the name suggests, refers to a series of automatic emails that are sent out over time.

They can be used to nurture leads and customers alike, helping you build relationships with people and encourage them to make a purchase.

There are a number of different email drip campaigns you can use, including:

  • Welcome campaigns: These are used to welcome new subscribers or customers and introduce them to your business.
  • Educational campaigns: These can be used to share useful information or resources with your subscribers.
  • Promotional campaigns: These are designed to encourage customers to make a purchase, sharing details about sales and discounts, for example.
  • Behavioral campaigns: These are designed to encourage specific behaviors, such as visiting your website or making a purchase. And they’re based on audience behaviors. For example, a person who views a category of products will be interested in suggestions from the same category.
  • Abandoned cart campaigns:  These are designed to encourage customers who have added items to their shopping cart but then abandon the purchase. You can use email drip campaigns in combination with push notifications to encourage customers to complete their purchases.

The key to a successful email drip campaign is to create emails that are personalized and relevant to the recipient.

This means tailoring your content based on their preferences and interests, as well as using triggers such as website visits or abandoned shopping carts to send targeted messages.

By leveraging drip campaigns, you stand to keep people engaged and get them to convert.

Conclusion

Overall, marketing automation can be a great way to encourage leads to take the next step and become paying customers. By offering deals and incentives, you can give them the extra push they need to make the decision to buy from you.

So if you’re looking for a way to increase sales, consider using marketing automation in your business. It could be just what you need to take your business to the next level.

Featured Image Credit: Carlos Muza; Unsplash; Thank you!

Syed Balkhi

Syed Balkhi

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry.

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Whitelabel NFT Marketplace: Inevitable Need in the Evolving Web3 Space

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Whitelabel NFT Marketplace: Inevitable Need in the Evolving Web3 Space


The NFT industry has become glorious since its market boomed in late 2021 when billions of dollars worth of cryptocurrency were transacted across platforms for these digital assets. While the 2021 NFT boom revolved around pictures, videos, and memes, it also showed that these blockchain entries could do more than back JPEGs and GIFs.

Multiple NFT marketplace ventures demonstrated the power of NFTs by selling various novel NFTs, which have become remunerative business models ever since. Speaking of NFT marketplaces, Whitelabel NFT marketplaces have become a hot topic in 2022 as more beginner-level ventures aimed to make fortunes selling NFTs.

Whitelabel NFT Marketplaces: An Explainer

A Whitelabel NFT marketplace is a customizable solution built and tested beforehand. Such a ready-made NFT marketplace is advantageous for many reasons, the primary one being its quick-to-launch nature.

These solutions are typically created by third-party developers associated with NFT marketplace development firms that help businesses in launching these platforms as a service. Such ready-to-launch solutions favor ventures that look to test their feasibility in the Web3 space or small-scale startups looking to make it big in the domain.

Such platforms can originate from two types of solutions: Tailor-made Whitelabel NFT marketplaces built by firms and NFT marketplace solutions similar to existing platforms.

Must-haves for a Ready-made NFT Marketplace Solution

  • The ready-made NFT marketplace solution should be able to connect to multiple crypto wallets where users can store their cryptocurrencies and NFT assets.
  • Such a solution should be affordable for anyone by ensuring that all complexities involved in developing from scratch are eliminated through intricate end-to-end development.
  • The Whitelabel NFT marketplace should contain advanced security measures, including MFA (Multi-Factor Authentication), Jail Login, and DDoS, that can ensure user safety while using the application.
  • Also, providing multi-currency support is crucial as the crypto world today is more than Bitcoin and Ethereum. A readily-launchable NFT marketplace that supports numerous major cryptos will offer a competitive edge for ventures.
  • Apart from the basic features, a ready-made NFT marketplace solution should have a few unique features that could be a game-changer for a business using it.

Whitelabel NFT Marketplace: What’s Present in a Starter Pack?

  • Crypto Wallet – A Whitelabel NFT marketplace should have a crypto wallet that can support numerous cryptocurrencies and NFTs from different blockchains.
  • Storefront – Such a prefabricated platform should have a vibrant storefront that shows details about NFT assets listed for sale on the marketplace.
  • Smart Contracts – Smart contracts in a ready-made NFT marketplace solution can help to process NFT sale transactions quickly and securely between users.
  • Auction Portal – In such a marketplace, the auction portal can be beneficial for enabling prospective buyers to place bids on NFT items and know live sale updates.
  • Admin Portal – The admin portal in a Whitelabel NFT marketplace application can be useful for marketplace administrators to get analytic data and moderate NFTs before listing.
  • Seller Portal – Such a platform also has a portal for sellers where they can access data relevant to the sales of their NFT assets and other statistics.
  • Search Engine – Another must-have in any NFT marketplace, search engines assist users in finding their favorite NFT collections faster.
  • Filter/Sort Options – These options assist users to refine their search for NFT collections that fit their type and cost preferences.

Business Advantages of a Ready-made NFT Marketplace Platform

While the NFT marketplace platform’s business model in itself provides a lot of advantages for businesses, launching it from a Whitelabel solution only supplements the goodness. As always, a ready-made NFT marketplace solution can be launched easily while incurring economic costs.

The platform can also be customized extensively to suit a venture’s needs which also offers a degree of uniqueness to ventures.

Also, suppose a business wants to have an NFT marketplace similar to an existing platform (Example: OpenSea). In that case, a Whitelabel solution built based on OpenSea’s code can be modified accordingly to fit the needs of the business.

Popular Ready-made NFT Marketplace Solutions

  • An NFT Marketplace Solution, Like OpenSea, is based on the popular horizontal trading NFT marketplace’s model that can be customized per business needs.
  • An NFT Marketplace, Like Rarible, offers governance powers to users, enabling a collaborative business option for people loving to communicate with the Web3 community.
  • An NFT Marketplace, Like Foundation, can be useful for selling exclusive artworks listed after expert checks. Even entering the platform as creators is invitation-based, preserving its nature.
  • An NFT Marketplace, Like Nifty Gateway, can be utilized as a digital art gallery where artworks are listed for sale after curation by experts.

How Viable is a Whitelabel NFT Marketplace in the Future?

While the global NFT market growth is expected to get back to another level in a few years. The surge in startups opting to choose the NFT marketplace model is also expected to grow.

Such levels of enthusiasm mean that Whitelabel NFT marketplace solutions will be in demand for at least a few years to come as Web3 slowly becomes mainstream.

For some experts, the scope for ready-made NFT marketplace solutions will stay on even after Web3 becomes mainstream, as there will always be aspiring entrepreneurs who will not have enough resources or time to conduct funding. Adding experimental startups to the list only increases the demand for such solutions.

Final Thoughts

Hence, utilizing ready-made NFT marketplace solutions (check out blockchainappfactory dotcom) has become prevalent among small-scale ventures trying to make a mark in Web3. The fact that many startups strive to make an impact in the NFT space supports the need for customizable Whitelabel NFT marketplace platforms.

If you are looking to run an NFT marketplace based on any genre and you want to capitalize on the trends, it is always best to opt for a ready-made NFT marketplace solution.

Such platforms are available with experienced NFT marketplace development firms that can launch your business quickly at affordable prices. Benefit from such a readily-available NFT marketplace platform to earn huge recognition in the Web3 world.

Featured Image Credit: Provided by the Author; Thank you.

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How Plum Is Simplifying Real Estate and Vacation Co-Ownership

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Brad Anderson


Everyone looks forward to their upcoming vacations. That’s great and can be a recipe to combat burnout. And make no mistake: People are back to vacationing now that Covid is somewhat in the rearview mirror. In fact, ValuePenguin’s research shows that more than half of all Americans are planning a trip in the near future. However, figuring out where to stay can be a sticking point. For many, vacation co-ownership offers an attractive alternative.

What makes pinpointing the perfect place to hang out for a week so difficult? Despite the proliferation of sites like Airbnb and VRBO, finding budget-friendly lodging in a prime location isn’t always easy. Many travelers end up feeling like they’re not getting the best possible accommodations for their money. As a result, plenty of individuals and families consider purchasing vacation properties or seeking timeshares.

Getting a Break…Without Breaking the Bank

There are problems with both these solutions, though.

Investing in a home, condo, bungalow, or cabin in a tourist hotspot can be pricey. That’s why so many people rent out their vacation properties. Unfortunately, the most lucrative times to rent are during popular times of the year. Accordingly, many property owners give up the opportunity to enjoy their vacation homes during peak seasons.

Timeshares aren’t necessarily a better option, which may be why so many people are unloading timeshare units en masse. Though timeshares seem to cost less upfront, they’re very limiting.

Plus, timeshare “owners” are only owning time. They’re not actually investing in real estate.  Therefore, they can’t possibly profit from a timeshare arrangement, making it a bad choice for budding investors.

What should individuals and couples eager to be able to go to the same getaway vacation after vacation do then? Serial entrepreneur Matt Williamson asked himself the same question a few years ago. His answer became the seed of his startup venture, Plum CoOwnership.

A Streamlined Avenue to Owning Real Vacation Properties

Williamson built Plum so vacationers could get off the “Where should we stay?” rollercoaster permanently through a co-ownership agreement. Property co-ownership is exactly as it sounds: Several people or couples buy a single property together.

For example, four friends may want to buy beachside cottages individually. Yet each friend can only purchase a home up to $250,000. That’s not enough to get close enough to hear the waves, let alone have a great view.

But if they work together, they have the buying power to purchase properties listed in the $1 million range. If they invest in that type of higher-end property, they can each spend 13 weeks there annually while saving.

Not only do they share ownership of the real estate but they have a place to stay in a location they love. And they own the property outright instead of paying a third-party entity for their time.

To be sure, co-ownership is not a new concept. In fact, there are over 2 million co-owned vacation homes. Still, it can seem daunting for groups interested in purchasing vacation homes.

After all, there are multiple considerations, including how to set up a co-ownership group, find the right realtor, and set up fair use schedules. Williamson’s brainchild platform Plum aims to remove the biggest barriers to co-ownership, making vacation property ownership feasible for those interested.

The Plum Approach to Streamlining Vacation Property Co-Ownership

Backed by advanced technologies, Plum serves as the launching pad for aspiring co-owners to realize their vacation home dreams.

Individuals can set up Plum accounts for free to start their journeys. If they don’t have a group in mind, they can advertise for other property investors to join them. Once a group has been set up through Plum, the site’s intuitive system walks the group through the co-ownership process.

Below are just a few benefits for co-owners who leverage Plum.

1. Co-ownership groups can become LLCs through Plum.

Rather than hiring outside legal help, co-owners have the option to let Plum help them form an LLC. The LLC then becomes the entity that officially owns the property.

LLC backing protects individual owners and makes the experience more secure and satisfying. LLC standing also makes it more efficient when setting up a joint bank account that’s transparent to all LLC members.

Though Plum recommends only a few members be given access to transfer funds, full and transparent access to monthly statements and all transactions should be available to everyone.

2. Co-owners can outline their must-haves and negotiables on Plum.

It’s critical for property co-owners to outline everything from house rules to maintenance schedules. The earlier this happens, the fewer surprises are likely to happen in the long run.

The Plum system walks groups through the process of negotiating all responsibilities. Final results are laid out in a document. Ideally, the document will be created prior to bidding on a vacation property to lessen the chance of misunderstandings.

3. Co-owners can bring properties to the table or search on Plum.

When Williamson first began investigating co-ownership in-depth, he realized some people already owned vacation properties. But they were interested in splitting the property into shares to spend less per month on mortgage payments, taxes, etc.

Plum allows those kinds of owners to seek out other owners to form co-ownership groups. For groups that don’t have a property in mind, Plum’s site offers a property search feature. Additionally, Plum can suggest co-ownership-friendly realtors and lenders interested in selling to co-ownership groups.

4. Users can rely on Plum for property financial management.

After investing in a property, co-ownership groups have every reason to keep the property running smoothly.

Plum ensures this happens by including a reserve fund in its original financial projection. Each month, co-owners funnel a certain amount of money into the reserve fund. That way, the fund can grow and support routine and emergency maintenance costs.

Ultimately, the property stays in better shape and co-owners have fewer unbudgeted expenses.

A Plum Future for People Interested in Purchasing Vacation Properties

Although Plum only just launched, it’s gotten quite a bit of notice.

Recently, Plum was featured on Entrepreneur’s Elevator Pitch show. The outcome was a $175,000 investment from Netflix’s former CEO. Williamson and his team plan to use the investment dollars to further improve the site’s advantages for users.

In the meantime, Plum presents an attractive way for people to finally achieve vacation home ownership with less stress. After all, stress is the opposite of what travel should be all about! With Plum, everyone can spend their vacations relaxing in homes that they not only love but own as well.

Featured Image: Pixabay; Pexels; Thank you!

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

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